EXP. Magazine 2022 - Curated By Ogilvy

Page 78

Making API Experience a Project Priority WRIT TEN BY: DANNY BAGGETT,

LEAD ENGINEER, BOTTLE ROCKET

In a past article, we gave a best practices breakdown

on

flipping

API

development

upside down for top-down development with quality API design that delivers functionality consumers

truly

need.

We

believe

API-

fueled mobile and web applications are a representation of the underlying APIs, so it’s critical to get the design right from the onset.

API Gateways in general act as a proxy between consumers

(mobile

or

web

applications)

However, not all projects can justify completely

and upstream APIs. Users of API Gateway

overhauling APIs just to go top-down for a

products oftentimes have pre-built or custom

change. In fact, many projects start off in pretty

policies at their disposal which can augment

good shape where the underlying enablement

the underlying APIs to create something that

APIs are performing just fine and providing all

may appear much different and hopefully

the key functionality that the mobile or web

richer. One such API Gateway is Azure’s

experience needs. You don’t have to reinvent

API Management product which we used

the wheel or implement some unnecessary

recently for a client’s native Android and iOS

abstraction API to start thinking about the

applications.

experience given to your consumers.

78

An API Gateway is a great way to start adopting the experience mindset in APIs without doing a full rebuild.


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I'm All Ears

4min
pages 94-95

The "Full-funnel Value of E-Commerce in Asia

3min
pages 88-89

Better Together. Wherever.

3min
pages 86-87

How Gather Helped Our Teams Work “Better Together”

3min
pages 80-81

The 7 Key Pillars Of CX Maturity

5min
pages 66-67

A Loyal Customer Is Not the Same as a Forever Customer.

2min
pages 56-57

Staying Alive

3min
pages 52-53

A Renewed Mandate: Employee Onboarding

2min
page 40

The Importance of CDPs in Today's Consumer-Driven World

6min
pages 33-34

Honey, I Shrunk the Restaurant!

2min
page 25

Is Your Brand Ready for a Post-Digital World?

9min
pages 18-20, 22

What's Your Why? Innovation on Purpose

2min
pages 14-15

MSCHF Continues to Make Mischief

3min
pages 10-12

Gucci Leads Luxury in the Virtual Try-On Space

2min
pages 92-93

In a World Full of Complications, Let’s Get Back to the Basics

6min
pages 90-91

Vans: An Off the Wall Experience / Mathieu Gillain

3min
pages 82-83

Putting Customer Experience Back on the Map

3min
pages 84-85

Making API Experience a Project Priority

3min
pages 78-79

The Power of User Feedback

3min
page 77

Why Today’s Customer Expects Synergy

6min
pages 75-76

Three Tips to Becoming A More Product-Led Organization

6min
pages 70-71

Know Me, Guide Me, Wow Me: A Re-introduction to E-Commerce

4min
pages 72-74

On the Road to Recovery Without Leaving the couch.

3min
pages 68-69

Unlocking 500% Opportunity: How Brand Equity Powers Breakout Commerce Experiences

5min
pages 64-67

How I Became An Accidental Brand Loyalist

5min
pages 62-63

Por Qué Quesadillas?

4min
pages 58-60

The Who, What, Why, and How of Scaled Agile

2min
pages 49-51

Design + Tech = Better Together

2min
page 61

Is the Cutting Edge the Only Place to Innovate?

3min
pages 54-57

Nintendo Switches Attention to Mobile

3min
pages 46-48

The Device I Wish I Would Have Had

2min
page 45

The Diversity of People in the Labor

4min
pages 42-44

Tide Successfully Bridges the Physical and Digital

3min
pages 28-29

Robots Continue Their Path to Home Automation

3min
pages 16-17

The Rebirth of Social Communities

2min
page 24

Why Marketing and Product Teams Should Bet on

6min
pages 38-39

Meta Human

2min
pages 9-13

Why Time Is the Newest Experience

5min
pages 30-32

The Shaper of Things to Come

5min
pages 26-27

Building A Culture of Experimentation

4min
pages 6-8
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