OPINION Be careful, Coach Prime — don’t get pimped by MAGA

BY DESI CORTEZ

Around the clock, commercial radio station KOA 850 AM pumps out what can only be considered racist, sexist, elitist and xenophobic white male supremacist propaganda that directly and indirectly targets African Americans and other Americans of color, as well as progressive women from all walks of life. Nonetheless, commentary on the University of Colorado Buffaloes Football team, along with the NFL’s Denver Broncos, draws in a major slice of the listening audience on Saturdays and Sundays.

KOA is exploiting CU Boulder football coach Deion Sander’s Black Buffs: Black men unknowingly doing the heavy lifting, getting their hands dirty, and in the long run enriching filthy-rich white male aristocrats, who, along with the KKK, Proud Boys and Oath Keepers, support Trump’s efforts to return America to being a separate and unequal nation.

Black men naively helping “conservative,” if not 1861 “Confederateminded,” white men rake in millions of dollars.

Tragically, pimping is easy.

Sanders most likely isn’t hip to some of the white supremacist shenanigans that are going on around him, but someone ought to tell him how his gridiron program is being exploited by Rocky Mountain good ol’ boys who publicly hold gutter-low opinions of Black folks and other racial minorities as well as independentminded white women. iHeartMedia’s flagship operation, KOA, along with sister station 630 KHOW, is home to an assortment of hosts and callers who belittle Black and brown people. We are the infinite source for all of white America’s societal ills and woes. However, there are virtually no liberal, progressive-minded people of color in their lineup who counter this narrative. No one to defend nor offer a different perspective, and that’s a crime against freedom and democracy, my friends.

Understand this: I’m one of the last to sit behind a KOA mic and articulate the popular opinions of Black and tan folks, and that was more than 20