Marketing

Our marketing portfolio consists of BSc (Hons) Marketing and a suite of four BA (Hons) Marketing Communications degrees recognising the diverse skillsets and specialisms required in the discipline. We partner with a range of professional bodies to provide you with opportunities to gain additional qualifications alongside your degree, helping you get a head start in the industry.

Why choose us?

Our BSc (Hons) Marketing degree is led by the Business School and delivered in collaboration with the Faculty of Media & Communication. The course places a strong emphasis on marketing as a business discipline at the core of an organisation’s strategic operations. The Business School is one of fewer than 5% of business schools globally that are accredited by the Association to Advance Collegiate Schools of Business.

Our four degrees in Marketing Communications, including Marketing Communications, Advertising, Public Relations and Digital Media, are led and delivered by the Faculty of Media & Communication, which pioneered the teaching of the subject and has delivered sector-leading degrees for over 25 years. Taught by expert lecturers, highly qualified practitioners and accomplished industry guest speakers, these degrees will help you graduate as someone capable of defining new practice in your industry and setting new benchmarks for excellence in your field.

You’ll benefit from our extensive network of companies that offer placements to our students such as the BBC, Working Title, Endemol, Meridian, Disney and IBM.

Whichever path you choose, you’ll graduate as an innovative professional who understands the issues and challenges in the sector, with the curiosity required to seek out new solutions.

Degrees of difference

www.bournemouth.ac.uk/ug-marketing

My degree of difference

Helping to ensure a level playing field in the marketing communication industry

To find out more about how our Fusion approach can benefit your BU education, visit www.bournemouth.ac.uk/fusion

Dev Mistry, BA (Hons) Public Relations graduate

I graduated from the PR course in 2015 but my career in PR really got going thanks to my work placement. It really helped to open doors for me – which, as a BAME person working in the marketing communication industry, I’m now keen to do for others. I spent my work placement at Honda and it went so well they offered me a permanent role after I graduated. My course was great preparation for a career in the industry, because it involved all the elements that comprise PR – not just the external relations that people often think it is. It meant I was well prepared to start my career at Honda, where some of the key parts of my role included internal communications as well as being heavily involved in the corporate social responsibility strategy. Encouraging colleagues to engage with each other and the organisation in offices across Europe and the UK was something I really enjoyed doing, and it’s still an important part of my role now at Virgin.

What I enjoyed about it the most was that it’s about empowering staff, helping them take control of their own destinies and decide the direction of their development and their career. It was something I wanted to take further, so I reached out to Elizabeth Bananuka, the founder of a group called BME Pros.

It’s an organisation that looks to help increase BME recruitment in the PR sector, and I was delighted when they got back to me and asked me to become a mentor.

I’m still in touch with my mentee now – he was only a year younger than me, and we had been through a lot of the same experiences. It was really nice to be able to help people through some of the situations that I’ve navigated myself.

There’s still a long way to go, but it’s great to be part of an organisation that is lobbying for better representation and that is providing a mentoring system to support newcomers to the industry. It’s something I love doing alongside my career in an industry I’m very passionate about.