BSc (Hons) Marketing

This course is delivered by the Bournemouth University Business School and the Faculty of Media & Communication.

A Foundation Year is available on this course.

See page 64 for more information

Key Information

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM) Graduate Gateway, Institute of Data & Marketing (IDM)

Duration and delivery: 4 years full-time with a minimum 30-week placement

Entry requirements: 104 - 120 tariff points

Required subjects:

None

If English is not your first language: IELTS (Academic) 6.5 with a minimum of 6.0 in each component or equivalent

UCAS code N504

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas: education, research, student learning and high levels of student employability.

Crucial discipline

Marketing has become one of the – if not the – most crucial of all business disciplines. It can make or break a business.

This dynamic degree is designed to provide you with a solid foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices. Guest lecturers from the industry and expert staff will help you to develop strong communication and interpersonal skills as well as cultural awareness, that are essential in the creative and innovative modern marketing environment.

Making informed decisions

We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed strategic decisions.

To complement your lectures and seminars, you’ll have the chance to undertake a 30-week placement, which can be completed anywhere in the world, during your third year. Not only will this be a vital chance to add experience to your resume, but you’ll also make invaluable contacts and enhance your employability.

Accredited course

See website for latest details of:

Entry requirements, contact hours and course costs

I chose Bournemouth University because I did an internship before I went to uni at a media agency in London and every person they hired was from BU.

Siobhan Glover, graduate and Marketing Management Trainee, L’Oréal

Key areas of study

This course is accredited by the Institute of Data & Marketing (IDM) and awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). You can gain professional qualifications alongside your degree and customise it by selecting optional units in your second and final years. There are exemptions on the professional qualifications at both Certificate and Diploma level. www.bournemouth.ac.uk/ug-marketing