BA (Hons) Marketing Communications courses (with Advertising, Digital Media & Public Relations)

Our Marketing Communications degrees will give you specialist skills to help you thrive in your future career. The focus is on helping you to develop the expertise you’ll need in the workplace, with strong industry links ensuring excellent placement opportunities as well as comprehensive additional accreditation opportunities.

What to expect

In your first year you'll develop foundational knowledge and a broad understanding of the promotional tools available to the marketing communications practitioner. You’ll have an understanding of all elements of the industry – which is reflected in the workplace and will make you even more employable when you graduate. It will also help you make a more informed decision about which direction to take your studies and career, as you’ll have the opportunity to reaffirm your initial course choice or move to one of the other Marketing Communications courses.

Throughout your course you’ll work on live industry set briefs for unit assessments and benefit from professional guest lectures and workshops. These have included Jimmy’s Iced Coffee, Netflix and Tyrells. You’ll also have the opportunity to co-create academic and professional research with staff including consultancy projects for industry clients. Past clients include Channel 4, ITV, Samsung, JC Decaux, Hearst Media, and Booking.com. There are also opportunities to present your work at extra-curricular events.

Professional qualifications

All of our Marketing Communications degrees have been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your first year you will have the chance to gain the CIM Foundation Certificate in Marketing, and in your second year you’ll be able to gain a further professional qualification relevant to the course you've chosen to study (find out more on the following pages).

Placement opportunities

In your third year you can put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming CV.

In your final year you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

Year One key areas of study

A Foundation Year is available on this course.

See page 64 for more information

Key Information Accreditations:

BA (Hons) Marketing Communications with Digital Media: Institute of Data & Marketing (IDM)

BA (Hons) Marketing Communications with Public Relations: Chartered Institute of Public Relations (CIPR)

All: The Chartered Institute of Marketing (CIM)

Duration and delivery: 4 years full-time with a minimum 30-week placement

Entry requirements: 104 - 120 tariff points

Required subjects: None

If English is not your first language: IELTS (Academic) 6.5 with a minimum of 6.0 in all other components or equivalent

See website for latest details of: Entry requirements, contact hours and course costs

Traditional & Innovative Marketing Techniques | The Role of Marketing Communications In Culture & Society | The Role of Digital Communications in the Marketing Communications Industry | Understanding Consumers & Other Stakeholders For Marketing Communications Practices | Planning, Creating, Executing & Evaluating Integrated Marketing Communications Campaigns using Live Briefs Set by Industry | Writing & Presentation Skills Required to Succeed in Professional & Academic Settings