(3) Traditionally financial management sees firms as attempting to maximise shareholder wealth. Note that other objectives may exist, e.g. social responsibilities, and the concept of satisficing various parties are important. (3) Examples include target returns on capital employed, requirement to be self financing, cash or budget limits. Other areas. Pricing, marketing, staffing etc will now be largely free of government constraints. Answer 1 PRIVATE V PUBLIC SECTOR OBJECTIVES 1001