Pubs Join In Buy SA Week

Brand South Australia's inaugural Buy SA Week (12-18 August 2024) was a celebration of all things local, and a great opportunity for South Australian businesses to leverage the Buy SA. For SA. campaign.

The week shone a light on SA businesses and products, encouraging consumers to buy and support local.

Buy SA Week Highlights:

• Launch by Minister for Trade and Investment Joe Szakacs at Foodland Hendon

• AFL Showdown activations and Adelaide Central Market cooking demonstration

• 18 local businesses promoted through 14 tasting events in partnership with Food South Australia

  Over 60 Buy SA Week activities submitted by local businesses

• 10.6K hits to Buy SA Week website

• 635K reach on Brand SA social media channels

• 852 #BuySAWeek mentions across social media channels

In the lead up to Buy SA Week, businesses were invited to submit activities including special offers, tastings and competitions. These were promoted on Brand SA’s website and social media channels.

Hotel participation

One AHA|SA member that submitted an activity was Strathmore Hotel.

“As a South Australian family-owned business, since 1972 we know the importance of supporting and buying local,” said Strathmore Hotel’s Marketing & Business Development Manager Meg Daniel.

“We partnered with another SA family in Coopers Brewery to celebrate Buy SA Week. There’s a deep sense of pride from supporting local business, it fosters a personal connection with the community. So, when South Australians choose to buy local, they’re not just making a transaction, they’re investing in our State, community, their neighbours and friends. We were really proud to be able to participate in the campaign.”

With Buy SA Week wrapped up for 2024, Brand SA are continuing to share the Buy SA. For SA. campaign across SA TV, radio, outdoor an digital.

Want to get involved in Buy SA Week next year?

Brand SA advise the best way is to register to use the State Brand which will put you on the database for future news and announcements.

THE STATE BRAND. MAKE IT YOUR BUSINESS.

Brand SA encourages all AHA|SA members to apply to use the State Brand to showcase their pride in being a South Australian business and help promote our state.

It’s free, easy to apply for, and yours to use.

Much more than a logo, the State Brand is an economic tool and public asset that all SA businesses can take advantage of. Locally, it helps consumers to identify what's local so they can show their support.

Once approved, add the State Brand logo to your website, signage or advertising to make the most of loyal local support.

Apply online here