More Choice for Organic Shoppers as Winesmiths Releases New Organic Collection

2-litre cask wine industry leader Winesmiths is introducing a new collection of certified organic wines to its portfolio in July 2022, in response to consumer demand for more sustainable drinking options.

Certified by Australian Certified Organic, Winesmiths Organic collection has been audited from vineyard to pack, with strict criteria that promotes environmental biodiversity and eliminates the use of chemicals from vine to bottle.

Winesmiths Senior Brand Manager Lisa Antoney highlighted the importance of offering organic shoppers the choice of purchasing wine in a more environmentally-conscious pack in comparison to glass.

“Consumers want their beverage choice to meet their ‘better for me, better for the environment’ needs," she said.

"Not only is the cask pack a more sustainable option than glass, our organic certification guarantees chemicals will not spoil the healthy pH balance of our soil, harm beneficial insects and flora, or pollute our groundwater and local waterways."

Winesmiths Organic aims to attract wine drinkers to the cask category by combining the benefits of a more sustainable pack with organic wine. Variety selection is also driven by consumer insights, including organic category staples and an exciting growth variety1 to promote trial.

As well as its own initiatives including nature conservation and wastewater reuse, Winesmiths is a member of Sustainable Winegrowing Australia which as a group acts to continually lessen the environmental impact of the Australian wine industry.

As with all of our products, Winesmiths aim to deliver bottle quality wine in a more sustainable package. Winesmiths consumers Sacrifice Nothing with premium, vintage wines with cask offering a number of benefits.

“At Winesmiths, we've always thought beyond today's glass of wine," explained Lisa.

"We leave out animal products, making our wines vegan-friendly. After opening, the flavour is kept fresher for longer, so you don’t need to waste a drop."

"Our packaging has just 13% the carbon footprint of bottled wine. Our packs are made from minimum 75 per cent recycled materials and we are actively undergoing pack research and trials to find a compostable bag solution."

Winesmiths Organic Chardonnay, Pinot Grigio and Cabernet Sauvignon 2-litre are available to order now through Samuel Smith & Son. RRP $24.00.