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Coopers Deal with World Surf League Australia
from Hotel SA March 2022
by Boylen
Australia’s largest independent family-owned brewery Coopers has become the official beer sponsor of World Surf League Australia under a new three-year deal. The 160-year-old brewery’s sponsorship includes the four marquee Australian WSL events held each year.
Coopers beers will be pouring on site at the Rip Curl Pro Bells Beach and The Margaret River Pro Championship Tour events, as well as The Boost Mobile Gold Coast Pro and the Sydney Surf Pro Challenger Series events.
The partnership will include all Coopers products but with a particular focus on Coopers Pacific Pale Ale, the brewery’s great tasting summer style beer.
“We’re excited to be supporting the World Surf League over the next three years, an organisation for which we share similar values,” Coopers National Marketing Manager Kate Dowd said.
“As a proud Australian independent brewery, we have a strong appreciation for the Aussie coast and coastal lifestyle.
“Pacific Pale Ale’s refreshing, tropical flavour has resonated with the surfing community and we look forward to building this connection through the World Surf League.”
