Member Profile: No Stopping the Fearless

Fearless

Motorcycles 

NO STOPPING THE FEARLESS

In a relatively short space of time, Allan Morrison and the team at Fearless Motorcycles have made a name for themselves across the Adelaide motorcycling scene and beyond. Specialising in all things Harley Davidson, the Somerton Park showroom offers repair, servicing, customisation and second-hand sales.

“Fearless came about in April 2019 after just wanting to get out and do my own thing; I’ve always wanted to have a bike shop so when the opportunity was there to go and do it, I took it,” explained Allan. “I previously worked at Adelaide Bike Works on South Road, and I’ve always worked in motorcycle shops before that, it’s my number one passion and just wanted to have a crack at it myself.” With plenty of work out there, especially given the lack of international travel and many people subsequently focusing on other passions, business has ticked along well for Fearless, warranting a recent move to bigger and better digs. “We were in a small shed basically behind another shed, so we wanted to get out and find a bit more exposure out

on a main road – just somewhere a bit nicer and bit bigger,” said Allan. “We were a bit hidden beforehand, so it was just time to move on.”

Greeted by a row of glistening Harleys and wall-to-wall accessories, you quickly realise the tidy sales area is just the beginning of what explodes into a warehouse workshop area overflowing with all types of bikes, bits and memorabilia – in other words, the ultimate Aladdin’s cave for those who know their Shovelheads from their V-Rods.

“We were really looking for a nice showroom area out the front, so the new layout works for us,” said Allan. “We’re looking at getting a dyno, which would be good, but for now really it’s just keeping busy and moving along in the shop.” One thing that has bolstered Fearless’ success is the huge following across social media that has ballooned since the business opened. Being part of the motorcycling fraternity and loving what you do certainly shines through when comparing Allan’s content to those who are just imitating others – and the number of ‘likes’ and ‘comments’ prove it! “A guy from Channel 7 who had recently been retrenched rang me and said he’d been following the shop and thought we had a brand we could market,” said Allan. “So he came down and did a few videos, one thing has led to another and it’s been huge for us!” With the number of views ticking over on each of their videos , if the shop doesn’t work out, Allan still might have a career as a YouTube influencer yet!