Platinum League

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75 years is indeed a long journey. For a company to travel 75 years is a journey that marvels persistence and balance of thought process through generations. We present few companies which experienced this remarkable journey to tell us their story of survival and triumph. ...Page 3

The Indian Express- Ahmedabad, Chandigarh, Delhi, Jammu, Kolkata, Lucknow, Mumbai, Nagpur, Pune, Vadodara The Financial Express- Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai, Delhi, Pune A Space Marketing Feature

September 30, 2009

SAMUEL ULLMAN, THE AMERICAN BUSINESSMAN, HUMANITARIAN AND POET WHO WROTE YOUTH ONCE SAID, “NOBODY GROWS OLD MERELY BY LIVING A NUMBER OF YEARS. WE GROW OLD BY DESERTING OUR IDEALS. YEARS MAY WRINKLE THE SKIN, BUT TO GIVE UP ENTHUSIASM WRINKLES THE SOUL.” THE MANTRA OF BEING 75 YEARS IN BUSINESS ECHOES THIS THOUGHT IN MULTITUDE. THEY BELONG TO THE VINTAGE LEAGUE WHERE COMPANIES HAVE LASTED THE TEST OF TIME BY VIRTUES CHARACTERIZED BY EXCELLENCE, MATURITY, AND ENDURING APPEAL.

Companies which have lived to witness the magical 75 years have an impressive identity, they sum up life itself; maturity reached slowly and against many obstacles, losses left behind, grief and despairs overcome, and unconscious risks taken; maturity formed through so many beliefs, hopes, regrets, forgotten things, strategies, market dynamics, slowdown, booms. A company’s age represents a fine cargo of experiences and memories. For most Indian companies which have reached or crossed 75 years, it is consistent adherence towards sustaining the initial enthusiasm and sticking to it even after so long that has seen them reach the Platinum Jubilee with immense success as its loyal shadow. But the journey is indeed long. Many have closed shop mid-way; lost the enthusiasm or got over-enthusiastic, took wrong decisions, misinterpreted partners and market dynamics, got stuck in debts… Survival is not just about the fittest during this journey. It is about an amalgamation of varied facets of life. “The journey of 75 years is often filled with ups and downs especially in the initial years. When we started way back in 1932, the infrastructure was miniscule within the confines of a single room. We had to shift this one location to about 14 places from 1932 to 1951 due to varied reasons. But what saw us through was mainly the strong belief in the service that we planned to offer and sticking on to it during tough times,” said Madhukar Talwalkar, Chairman, Talwalkars Better Value Pvt Ltd (TBVF). For many companies, the success has been etched from looking beyond profits. For them, while every morning is business as usual, the integral aspect that revolves around any deal or transaction finally translates into maintaining relationships with partners. “The most important aspect in the journey of reaching 75 years is that of ethical values which should be implemented in all facets of management right from customers, employees and all stakeholders. What matters is how you are able to maintain and strengthen relationships with each of them in good and turbulent times,” said M L Gupta, Managing director, Everest Industries Limited. This view is echoed by many other companies which have crossed the platinum mark. Says Harish Manwani, chairman, Hindustan Unilever Limited, “Our history is a story of growth powered by ideas and values. Products, brands and profits followed in their wake. And while we will change to meet the challenges of our times, our values will not. These 75 years have built and nourished the roots of not just a company but a culture. Unilever’s very birth celebrated the belief that business must have purpose beyond profit and that the success behind the company lies in the strength of its people.” Being contemporary is another important facet which most companies believe is integral to growth in the long run. What’s new today is redundant tomorrow is the mantra which most companies have understood since beginning and they have been able to mould themselves, gain new knowledge, touch higher standards…finally perfecting themselves to last a year longer. The mantras to touch 75 are many. But one integral facet of reaching 75, unanimous among all companies is the strong belief that tomorrow is another year. True it is in foresight, as Ralph Waldo Emerson, the American essayist, philosopher, and poet once said, “The years teach much which the days never knew.”


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