presents the
October 5th , 2009 Pierre Bousquet · Brendan Gerrity · Shannon Knotts · Zi Liu · Anthony Thornton · Shuo Wang
Marketing Online Video
for Marshall’s “The Cube”
social media networks contest
Creativity,
originality, user interactivity
Social
networking campaign
Women
ages 13-18
YouTube, Shopping
Facebook spree, role in commercial
Age 17
13-18 target market
million YouTube users in Jan. ’08
300
million Facebook users
Tech-savvy Open
& creative target market
dialogue, retailer & consumer
Other
department stores