Notts loosened on Wex’s new store

It’s not all doom and gloom in photo retail, evidently, as Wex Photo Video has announced Carrington Street in Nottingham’s city centre as the destination for its 14th store; its second new opening of the year so far. As we went to press the opening celebration on June 23rd was due to feature Pulitzer Prize winning photographer and filmmaker Daniel Etter. Thereafter it’ll be open seven days per week.

The new shop claims to embody Wex’s wish to extend its experience to a wider customer base. A ‘high tech play table’ will feature offerings from leading brands including Canon, Nikon, Sony, Fujifilm, Panasonic, Manfrotto and DJI. Customers will also be able to see such equipment in action, with live events and demonstrations hosted in a new seminar zone. Additional services include equipment repair, sensor cleaning and camera set up, while a tradein service for those seeking to upgrade or sell their used equipment promises to be ‘fair and transparent’.

As the new store is within walking distance of the city’s two universities, special student discounts are being offered, reducing the cost of certain brands by 10%. The in-store seminar zone will also be able to be hired for free. In-store and free online events for students are further being planned.

Wex’s CEO Louis Wahl comments: “By continuing to invest in the high street, our ambition is that our physical presence will inspire and empower photographers and videographers of all levels.” www.wexphotovideo.com angle of view equivalent to 36mm if mounted on a full frame (Nikon FX format) camera, while auto focus is powered via a quiet stepping motor. Minimum focus distance is 0.18m, while the lens’ fast aperture also allows for shallow depth of field shots. Further features include a dust and drip resistant construction – not guaranteed in absolutely all conditions, however – while it weighs just 135g.

Nikon Europe Product Manager Zurab Kiknadze suggests: “The Nikkor Z DX 24mm f/1.7 hits the sweet spot between image quality and versatility: it’s the perfect prime for everyday photography and a great upgrade from a standard kit zoom lens.” www.nikon.co.uk