AI TECH POWERS NEW BLOG CAM

The electronics giant is claiming it has ‘the perfect in-camera content creator’ in the Sony ZV-E1. Available from April at SRP £2,350 body only, or bundled with a 28-60mm zoom lens at £2,600, tell your customers this is a ‘video first’ camera powered by AI for improved subject recognition. We’re told this is made possible via an AI capable chip on the motherboard, so is a hardwarebased solution, not just software.

The camera features a 12MP sensor, expandable ISO80 to ISO409,600 light sensitivity range, plus the ability to record 4K 60P video; making it the first blog camera in Sony’s line up with this capability. Firmware promised for this June will add 4K at 120P for slow motion playback.

With a touch of its screen users can easily achieve a cinematic look in-camera, thanks to a Cinematic Vlog setting, says Sony. The camera further features focus breathing compensation, plus the ability to change the auto focus transition speed.

An obvious bonus is that purchasers of this interchangeable lens camera currently have access to 72 compatible E-mount system lenses. It’s also compatible with the new Sony Creators’ App for smartphones, and, claims European Product Manager Julien Salazar, “is on a par with the latest smartphones in being able to change aperture and shutter speed via the screen.”

Described as ‘a lot like the existing ZV-