‘BUBBLICIOUS’ NEW FUJI INSTAX

Retailers and manufacturers alike are always seeking ways to introduce standalone photographic devices to the younger generation. As a case in point, Fujifilm has launched its Instax Mini 12 instant print camera (shown with Fuji’s own Jeannie Corby) in a range of five pastel colours and, according to the brand, an ‘inflated bubble design’. The latest generation model, available now at £79.99 SRP, features a handful of new elements including control over the automatic flash, close up mode and a parallax correction feature, aligning the camera’s viewfinder with the lens for more distinctive results. Subtle design tweaks include that more bubble-like shape plus choice of colourways in Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue. Launched alongside the latest camera is the Instax up! Smartphone app, which claims to be a response to customer feedback in allowing photographers to digitally scan, store and share their photos all in one place. It’s available for free via the Apple Store or Google Play store.

Fujifilm Europe’s Senior Vice President for Imaging Solutions Shin Udono concludes: “The Instax Mini series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers old and new, thanks to its playful design, ease of use and affordable price.” www.fujifilm.co.uk

E10’ in terms of form factor, Julien adds that the ZV-E1 should be pitched by retailers to customers as: “the ultimate content creation experience.” It can record 4K-resolution video at 30P when streaming, with data written to SD card (only). While the accent is heavily on high quality video here, the ZV-E1 can also shoot stills, but doesn’t have a mechanical shutter, just an electronic one. www.sony.co.uk