NUMBER ONE DOMINATOR

Canon claims it has maintained number one position for global share of the interchangeable lens digital camera market (DSLR and mirrorless) for 20 consecutive years in a row. It puts this down to the core concept for its EOS series being ‘speed, comfort and high image quality’, plus a wideranging product line up that supports its customers’ diverse needs.

The manufacturer also recently ran a ‘Camera Store Week’ across the end of March/start of April, aiming to support enthusiast photographers throughout the UK and Ireland via talks and tips from professionals and tech experts, both in-store and online. Though the news of this proactive initiative arrived with us too late to flag up in advance, Canon UK’s Photo Specialist Channel Sales Manager Alan Horborne acknowledges: “The Photo Specialists have a wealth of knowledge to help customers pursue their dreams and support them on their photographic journey. Our aim [was] to celebrate those working in store, whose knowledge and passion is undeniable, and whose advice and insight enables customers to become the photographers they aspire to be.” Less time sensitive is news of firmware updates to Canon’s EOS-1D X Mark III, EOS R6, R7 and R10 said to streamline workflow and enhance compatibility with selected lenses and accessories. Tweaks are also available for the EOS R3 and R5 that offer Panning Assist for capturing fast moving subjects, and enhanced resolution up to 400MP respectively. Smartphone or tablet users can download the updates via Canon’s Camera Connect app.

Finally, the brand claims to be enhancing its product support for pros under its Canon Professional Services (CPS) banner by introducing new silver, gold and platinum membership plans designed to minimise downtime for members. Rates start at €100 +VAT per year. Those signing up are promised fast track servicing, a yearly maintenance service allowance, discount on services and repairs, access to a priority helpdesk and complimentary business coaching. For those not using its products in a pro capacity, a ‘Canon Club’ has been set up. This hopes to provide a lively online community of like-minded creatives. www.canon.co.uk