Swains rings the ch-ch-chchanges with Bowie Polaroids

The distributor has been in touch with news that should delight fans of the late musical magpie and instant print photography alike. Polaroid has introduced a David Bowie special edition colour I-Type film pack, with each pack offering 8 colour shots for the princely sum of £18.99.

To find out if there really is Life On Mars or it’s just a Space Oddity, get in touch with your regional Swains Area Manager, visit the Swains website and enter code 146308 or call Swains direct on 01485 536200 and say it’s ‘Ground Control for Major Tom’, or words to that effect.

In related Polaroid news, the brand itself has just announced a ‘limited, experimental, sort of accidental’ Polaroid Reclaimed Blue 600 film, for which it assures no blue dye is needed. With the press release arriving in our in-box on April 4th suggesting that it’s not just a late April Fool, we’re told that young Polaroid chemist Brian Slaghuis was inspired by the challenge of using out-of-spec materials, with the creation of the limited edition is your mouthpiece to reach peers in the photo trade, so use it. Send ad www.polaroid.com www.swains.co.uk

600 film involving ‘reclaimed elements’. Unlike other duochrome or monochrome films that require dye to make the colours stand out, this one is claimed to be the result of a chemical reaction, with Tertiary Butylhydroquinone (TBHQ) proving the magic ingredient when added to normal film paste.

“Polaroid’s DNA is rooted in experimentation and unlocking the unexpected. Reclaimed Blue captures that essence – it’s science mixed with human perseverance and remarkable accidents,” marvels Polaroid Chairman Oskar Smolokowski.