MEDIA KIT 2015 Reach booksellers, publishers, librarians, teachers, authors and readers in Australia and the region with an advertisement in Books+Publishing and Junior magazines.
Books+Publishing magazine • • • •
Four issues a year Each issue includes a flip-cover edition of Junior (see below) Distribution of 6000 (with a pass-on ratio of 1:4) Distributed at key writing, bookselling, publishing and library events including writers festivals, the Small Press Network’s Independent Publishing Conference and the Australian Booksellers Association national conference • Online at www.booksandpublishing.com.au
Junior • Focusses on publishing, bookselling and book-related news for the children’s, young adult, educational and library markets. • A highly valued resource for school administrators, teachers and librarians, as well as booksellers and publishers. • Distributed to more than 4000 schools (both primary and secondary) in every state and territory through our network of educational bookselling partners.
35 30 25 20 15 10 5 0
What age are Books+Publishing readers? Where do Books+Publishing readers work? Publisher Bookseller Writer Corporate* Library Festival** Freelancer School
48% 33% 1% 4% 9% 1% 1% 3%
* Corporate communications or corporate advertising/marketing
Under 25: 9% Between 25-34: 33% Between 35-44: 25% 45 and older: 33%
Where do Books+Publishing readers live? NSW: 44% Victoria: 43% Elsewhere: 13%
** Literary festival, awards organisation or industry association
Reach the trade Books+Publishing magazine goes to all Dymocks stores, all Whitcoulls stores, every Leading Edge Books member store, Collins Booksellers/Book City branches, PaperPlus New Zealand stores, as well as universities, libraries, literary agencies, publishers, distributors and the head offices of Australia and New Zealand’s major book chains and book industry bodies.
Advertising rates Display advertisements
Supplementary Inserts
Front cover
$6,500
Bound insert (four-page)
$6,500*
Junior cover
$6,000
Bound insert (single-page)
$4,000*
Double-page spread
$4,500
Loose insert
$2,200*
Inside cover
$3,500
Bookmark (loose insert)
$1,500*
Full page
$3,000
Half page
$1,750
Third page
$1,250
Directory Listings
Quarter page
$1,000
Title Showcase listing
$250 per title
Sixth page
$850
Service Directory
$250 per service
* Excludes printing
All prices are ex-GST. Other creative options are available within the magazine, including tip-ons, fold-out posters, sample inserts, stickers, inflatables etc. For rates on these, please provide a sample or concept and we will quote on a case-by-case basis.
New option: split covers Advertisers now have the option of purchasing a portion of the Books+Publishing and Junior covers, depending on availability. Split covers
Books+Publishing
Junior
Twin share cover
$3,250
$3,000
Quad share cover
$1,625
$1,500
More than just a magazine
Online content
Books+Publishing also produces a number of monthly newsletters with book news, reviews and author interviews for adult, YA and children’s books. Ask us about a tailored marketing program utilising a mix of both print and electronic mediums to extend the reach of your marketing program and deliver comprehensive, cross-platform coverage.
• •
www.booksandpublishing.com.au www.fancygoods.com.au
Email newsletters • • • •
Books+Publishing Daily Weekly Book Newsletter Books+Publishing Reviews (monthly) Junior newsletter (monthly)
Books+Publishing publishing program 2015 Issue
FOCUS
Supplement
booking deadline
Material deadline
on-sale
1
Workflows
Junior Term 1
19 December 2014
9 January
Early February
2
Mother’s Day
Junior Term 2
27 February
6 March
Early April
3
Father’s Day, Christmas
Junior Term 3
29 May
5 June
Early July
4
2016 preview
Junior Term 4
28 August
4 September
Early October
Books+Publishing reserves the right to cancel features and supplements
Trade Fair publishing program 2015 Publication
Focus
Events
booking deadline
Material deadline
on-sale
Think Australian
Promoting Australian publishers to those at the Frankfurt Book Fair
The Frankfurt Book Fair
14 August
21 August
Early October
Books+Publishing magazine advertising specifications
Artwork Supply artwork via email (contact us for alternatives). We prefer original artwork created from Adobe CS programs and final artwork supplied as a press-ready PDF format.
Double-page spread
Document size w440mm x h297mm Bleed area w450mm x h307mm
Full page
Document size w220mm x h297mm Bleed area w230mm x h307mm
1/2 page
w178mm x h130mm No bleed required
Label files with the advertiser name followed by intended publication issue, eg. CompanyName_issue3_2015.pdf. Files supplied are to comply with the following: • High resolution 300dpi quality images and graphics set to CMYK colour mode and embedded fonts. • All spot colours to be converted to CMYK. • All registration and crop marks set away from the bleed area. • Supply a URL or email address for link-out in e-mag. For further artwork or production queries contact production@thorpe.com.au.
1/3 page
1/3 verticAL
w178mm x h84mm page No bleed required w57mm x h276mm No bleed required
1/6 page
1/4 page
w178mm x h38mm w178mm x h61mm No bleed required No bleed required
Title Showcase/Service Directory listing
w61mm x h63mm Images at minimum w30mm x h45mm No bleed required
Thorpe-Bowker will not be responsible for reproduction quality when artwork has not been supplied to specifications.
Advertising Terms and Conditions: All advertising bookings are made subject to Thorpe-Bowker’s Advertising Terms and Conditions. These can be obtained online at www.booksandpublishing.com.au or from our advertising sales manager. For further information contact: Marc Wilson Advertising sales manager P +61 3 8517 8357 E advertising@thorpe.com.au
www.booksandpublishing.com.au