Books+Publishing Online Media Kit 2014

ONLINE MEDIA KIT 2014 Reach the Australasian book trade with an advertisement in Books+Publishing Daily and Weekly Book Newsletter, the premier source of information for the local book industry.

BooKs+PuBlIshING online Key facts • Weekly Book Newsletter is published 49 times a year and Books+Publishing Daily is published every weekday • Weekly Book Newsletter and Books+Publishing Daily reach over 2500 individual and company subscribers • Read voraciously—50% of subscribers read the Weekly Book Newsletter within four hours • 60% of surveyed readers rate the Weekly Book Newsletter as their most important source of news about the industry—above mainstream press, word of mouth, sales reps, internet, direct mail, conferences and social media • Four weekly display advertising places available in the Weekly Book Newsletter and on the Books+Publishing website • Additional display ads available in Books+Publishing Daily, with the option to rotate different display ads over a week • Unlimited classified advertising places available • Opportunities to re-use your display advertisement in a suite of online products

Wednesday

Monday

Wednesday

Monday

Wednesday

Monday

Wednesday

The number of readers per day during a typical fourweek period on the Books+Publishing website.

Monday

• Books+Publishing website has more than 70,000 page views per month with an average of 14,000 unique visitors

2000

1000

•

• Books+Publishing website has a heartbeat—readership levels first spike on Monday after the first Daily newsletter is published, then a higher spike in reader numbers is seen on Wednesdays after the Weekly Book Newsletter is published

•

Subscribers are loyal—a large majority of website views are from returning visitors Subscribers are engaged—the click ratio of page views per unique visitors is 5:1

Where do Books+Publishing readers live?

35

NSW: 44% Victoria: 43% Elsewhere: 13%

30 25 20

Where do Books+Publishing readers work?

Publisher Bookseller Writer Corporate* Library Festival** Freelancer School

48% 33% 1% 4% 9% 1% 1% 3%

* Corporate communications or corporate advertising/marketing ** Literary festival, awards organisation or industry association

15 10 5 0

What age are Books+Publishing readers?

Under 25: Between 25-34: Between 35-44: 45 and older:

9% 33% 25% 33%

WBN display advertising options Ad type

descRiption

dimensions

pRice

pRemieR (Web bAnneR)

displayed just below our masthead in the Weekly Book Newsletter (WBN) email and on the Books+Publishing website, this premier position guarantees maximum exposure to WBN readers and website visitors.

W 938 x H 150 pixels

$1,500 + Gst

top box

displayed under the premier ad on the right-hand side of both the WBN email and the Books+Publishing website, this featured position guarantees prominent exposure to WBN readers and website visitors.

W 258 x H 235 pixels

$750 + Gst

mid box

displayed between the top box and Lower box on the right-hand side of both the WBN email and Books+Publishing website, this featured position offers excellent exposure to WBN readers and website visitors.

W 258 x H 235 pixels

$650 + Gst

LoWeR box

displayed under the mid box on the right-hand side of both the WBN email and Books+Publishing website, this featured position offers excellent exposure to WBN readers and website visitors.

W 258 x H 235 pixels

$250 + Gst

cLAssified Ads

classifieds and jobs advertisements to be listed in WBN and on the Books+Publishing website.

Logo: W 150 x H 150 pixels

$1.20 + Gst per word (35 words minimum), add $40 + Gst for logo

For a period of seven days, advertisements will appear exclusively on the Books+Publishing website and in the body of the WBN email.

WeeKLy KL booK KLy K neWsLetteR

pRemieR (Web bAnneR)

booKs+pubLisHinG Website

pRemieR (Web bAnneR)

top box

top box

Make the most of your advertisement Your advertisement can reach an even wider audience as part of our suite of online publications.

Ask us about re-using your display advertisement in the following products:

mid box

LoWeR box

mid box

LoWeR box

Fancy Goods blog Books+Publishing’s free Fancy Goods blog receieves over 4,000 unique visitors per month from a range of industry professionals and bookish consumers. www.fancygoods.com.au

pRoduct

descRiption

dimensions

pRice

Books+Publishing Daily newsletter

A daily newsletter with local and international book industry news, sent to Books+Publishing subscribers every weekday.

W 938 x H 150 pixels

$250 + Gst

Books+Publishing Reviews newsletter

A monthly newsletter focussing on pre-publication reviews of Australian and New Zealand books. Sent on the third Thursday of each month to over 4000 subscribers, including book industry professionals and bookish consumers.

W 938 x H 150 pixels

Books+Publishing Junior newsletter

A monthly newsletter focussing on children’s and YA book reviews and author interviews. Sent on the first Thursday of each month to over 2500 subscribers, including teachers and librarians.

W 938 x H 150 pixels

$900 + Gst

(includes a banner ad on the Fancy Goods blog for one fortnight)

$1,000 + Gst

Get more by combining online and magazine advertising With online content and a suite of email newsletters, Books+Publishing has a growing online readership with overlapping but distinct audiences.

Ask us about a tailored marketing program utilising a mix of both print and electronic mediums to extend the reach of your marketing program, and deliver comprehensive, cross-platform coverage.

Online • •

www.booksandpublishing.com.au www.fancygoods.com.au

Newsletters • • • •

Books+Publishing Daily Weekly Book Newsletter Books+Publishing Reviews (monthly) Junior newsletter (monthly)

Magazines • •

Books+Publishing magazine with Junior flip-cover Think Australian

booking and material deadline

Artwork

Material deadline for display advertising is 5pm AEST on the Friday prior to publication. Extensions can be accommodated in exceptional circumstances subject to prior notification and approval by the advertising manager. If you do not supply material by the agreed deadline, you will be invoiced for the full amount and forfeit your ad.

Artwork must be supplied to the following specifications: Maximum file size: 200KB File format: Only JPG and GIF files will be accepted. Please note that some email programs such as Outlook will only show the first frame of a GIF animation. Please include the most important information in the first frame of the advertisement.

The booking deadline for WBN display ads is 7 working days prior to publication. Cancellation after that date is not permitted.

Classified advertising can be placed on the website at www.booksandpublishing.com.au by clicking ‘Place classified’ under the ‘Advertise’ menu. The deadline for classifieds is 12pm AEST each Tuesday.

Colour setting: RGB Link: You must provide a link (URL) for your display advertisement to another website (for example, your own website, a dedicated title website or author page).

Advertising terms and conditions: All advertising bookings are made subject to Thorpe-Bowker’s Advertising Terms and Conditions.

These can be obtained online at www.booksandpublishing.com.au or from our advertising sales manager.

For further information contact:

Display advertisements Marc Wilson Advertising sales manager P +61 3 8517 8357 E advertising@thorpe.com.au

Classified advertisements Classifieds manager P +61 3 8517 8333 E wbn@thorpe.com.au www.fancygoods.com.au www.thorpe.com.au

www.booksandpublishing.com.au