Natural selection

CREATE YOUR OWN UNIQUE EDIT WITH BY BASICS’ SUSTAINABLE MIX-AND-MATCH WOMENSWEAR

Merino wool is a great natural choice for your boutique - both in terms of ethics and creating a versatile collection.

D anish brand by basics offers over 100 merino wool styles within its range in a choice of more than 60 colourways. And because there’s no minimum order or assortment requirement, its unique buying model allows buyers to create their own unique collection that’s specific to their business. R etailers can order online all-year-round and receive stock in just three to five weeks.

“ In everything we do, we strive to make conscious decisions,” says the brand’s CMO Gitte Borup. “It all comes back to our 360-degree ethical mindset – the core of our business. From raw material and fair and safe

European production to building a good relationship with our customers, it’s about treating both people and the planet well.”

At the heart of the brand, Gitte adds, is community, craftsmanship and consciousness: “We believe in long-term partnerships with suppliers, agents, employees, and customers and treating people fairly and with respect,” she says. “We use natural and biodegradable wool from mulesing-free sheep. We design styles that last; we inspire end-users to reuse styles and colours they already have in their wardrobe. We cut styles by hand and reuse patterns and cut-offs.”

S he concludes: “Every day, people are bombarded with decisions. One of our main goals at by basics is to make shopping more straightforward and transparent.”

Learn more at bybasics.com/360

Concept

Made to order to reduce waste

Lead time 3-5 weeks

No minimums and no seasons

WOOL

Mulesing-free merino wool

Oeko-tex certified

Extra yarn on the care label to prolong life

Paper

FSC-certified

Munken pure arctic cradle-to-cradle certified

Buttons

Coloured by hand in Denmark

Production

Designed and knitted in Denmark

Cut by hand, re-using patterns

Cut-offs unravelled and re-used

Produced in its own factory in Poland

The Factory

Safe working conditions

Fair salary, no piecework

Good healthcare provision

WHAT’S IN IT FOR RETAILERS?

Design your own collection

Complete flexibility

Order whenever it suits your business