Bricks & clicks

GROW YOUR AUDIENCE BOTH ONLINE AND IN-STORE WITH TOP TO TOE’S FASHIONWEAR EPOS

Physical store sales boomed at the start of 2023 and have barely slowed since, with both big online-only retailers like ASOS and smaller luxury brands opening bricks-and-mortar stores. For the first time since the pandemic, this trend suggests that the gap between physical and digital experiences is closing. So, how can fashion indies take advantage?

Your customer’s shopping habits depend on various factors such as their age, location and delivery preferences. However, one thing seems to tie it all together: experience. Audiences tend to lean more towards either physical or digital retail, however, over 80 per cent of customers surveyed in 2022 said they regularly engage with both. With omni-channel being the likely way forward, there are several tricks to entice these shoppers into your store.

Exclusive in-store experiences will encourage customers to visit in person and provide a point of difference from e-commerce. Retailers can spread the word using Top to Toe’s EPOS system, which includes a Customer Management Module that allows you to target specific customers via text and email.

CONTACT: Tel: 0203 376 5888 toptotoe.com

Indies can also reach potential customers by offering in-store-only promotions to online shoppers following each purchase. As a bonus, use Top to Toe’s features to introduce loyalty schemes and rewards for visitors. Retailers can take this a step further with promotions such as prizes for referrals or giveaways.