Down to Earth

GET READY FOR AUTUMN WITH BY BASICS’ NATURE-INSPIRED COLOUR PALETTE

Natural earthy tones bring a fresh feel to by basics’ updated AW23 line-up. With new styles and shades added to the Danish slow fashion brand’s rolling range each season, buyers can create their own edit that perfectly complements their unique store.

The short order label promises ‘slow fashion in a world of colours’, offering seasonless styles in myriad colourways. Its popular merino wool range, for example, includes a choice of more than 60 colours - meaning buyers can create unique stories that coordinate with their other collections.

Earth for the long run

Each season by basics’ design team adds a few new colours to update its existing range: “This season, we would like to highlight the new earthy palette,” says CMO Gitte Borup. “These go well together – especially today when we’re so happy to see that a season is no longer just a season.

“You can mix and match - the earthy shades look great together. Combine warm and cold hues or go all in and create a modern 1970’s inspired aesthetic – it's up to you.”

In addition to its new colours, by basics is introducing 13 new styles in merino wool, bamboo, poplin, linen, brushed wool, and cotton/ wool. As always, the focus is on detail. Shoppers can try layering several key pieces in tonal or contrasting hues to create their own unique look – from merino wool cardigans and stylish poplin shirts to wrap-around linen skirts. With by basics' made-to-order system, buyers can select the styles, colours and sizes that work for their own specific customer base. And with all orders produced in Europe, stockists can expect excellent quality and attention to detail throughout the entire year.