1 minute read
Getting personal
from Boutique Magazine May 2023
by BPM008
3 Indies With Inspiring Personal Brands
DONNA IDA, LONDON
With 60k Instagram followers, former indie retailer turned brand owner Donna Ida Thornton is an influencer in her own right. From styling and diet tips to life with her dogs and husband, her page offers a masterclass in creating a personal brand.
LAST NIGHT I DREAMT, NOTTINGHAMSHIRE
Rebecca Gibbons, owner of jewellery indie Last Night I Dreamt, engages with shoppers on a national level through her inspiring Instagram posts that combine products with personal stories.
CRANE AND KIND, DEVON
Co-founders Polly McLachlan and Jemma Lascelles (and manager Amelia) regularly appear on their shop’s Instagram page with humorous reels and dance routines. We particularly like their videos that show how styles look on different sizes.
