DISRUPTING HEALTHCARE: INTEGRATION OF MEDICINAL CANNABIS
Professor Ian Brighthope built an integrative medicine empire, and has now created a global cannabis company, pushing to be at the forefront of the Australian export market.
M
edicinal cannabis is on a stratospheric rise globally. For most Western nations, legalisation is now a question of when, and not if. In Australia, the ACT has already decriminalised the growing, possession, and recreational use of the plant. Considering Australia’s ideal climate and skilled agricultural workforce to grow cannabis, there is a massive market opportunity that awaits domestically, and as an export product. For Prof. Ian Brighthope, the founder of Nutrition Care Pharmaceuticals, Biocentres Clinics and the post-graduate Australasian College of Nutritional and Environmental
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Medicine, the real opportunity lies in cannabis as a complementary medicine. A local industry could tap into massive Asian market, which has a huge appetite for herbal remedies. Few in the complementary and nutritional medicine space have the credentials of Ian Brighthope. Nutrition Care was the first Australian exporter of health care products to China, and also exports to Indonesia, Thailand, Poland, Singapore, Malaysia and New Zealand. Having sold the company to Chinese investors, though staying on the board, Dr. Brighthope has moved on to his next endeavour: Entoura, a medicinal cannabis company.
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