AW17 COLLECTION
Wonderbra History
Wonderbra Today
Before 1993, Wonderbra was owned by Canadelle, a Sara Lee Company and was at that time distributed in Europe by Gossard. The marketing approach was very simple and was highlighting the most important benefit “Push up and plunge” using an innovative advertising “ Say goodbye to your feet ”. In 1993, The “Hello Boys” campaign enhancing the unknown model Eva Herzigova became one of the most successful campaigns of all time. Thanks to this powerful campaign Wonderbra became an iconic brand. Wonderbra has expanded from the single push-up design into a full range of products associated with glamour and sex-appeal.
Wonderbra is a real pioneering brand thanks to its relevant products synonymous with glamour and sex appeal. The brand is very popular in Europe, with an average awareness of 62 %. Thanks to a large retail network (department stores, independent retailers, mail order and mass market) and its sales website (www.wonderbra.eu). Wonderbra has developed a genuine feeling of empowerment and trustworthiness capturing the core target of the brand. The brand has always had fruitful TV, press and internet advertising campaigns thanks to the use of famous and beautiful models like the iconic Eva Herzigova, Adriana Karembeu and Dita Van Teese.
AW 17 Wonderbra In AW17 the Wonderbra woman plays it both ways, revealing her hand with sensuality one card at a time! The world of the roaring twenties, from the minimalism of Art Deco to the voluptuous curves of Art Nouveau, extends an invitation to discover a collection in which sensuousness comes up trumps every time. Surprising and enigmatic, she reveals her audacity by daring to mix fabrics in a divinely erotic chiaroscuro of tantalizing opacity and interlaced embroideries. She plays with the effect of light and shade to show herself off to best advantage with free spirited femininity‌ She gives carte blanche to a fresh new, constantly evolving style of glamour.
01
There are different bras shapes to enhance your cleavage
I want a voluptuous cleavage
I want a glamourous neckline
I want a feminine cleavage
I want a natural effect
Ultimate Plunge
Balconette
Triangle
T-shirt Bra
Ultimate Strapless
Bustier
Wireless
Full Effect
Multiway
02
How to find your perfect bra size ?
To take your measures, we advise you to stand straight with feet together and wear a non-padded bra. Make sure the measuring tape is parallel with the ground.
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2
Underbust Measurement
On Bust Measurement
Hold the tape measure around your back and measure directly under your bust as shown. This is your under bust measurement. It gives you the equivalent of your size bra.
Measure completely around the fullest part of your bust (at nipple level). This is your bust measurement. If this measure falls on the 1,5Â cm, round up.
Measurement for bra SIZES
Euro
65
70
75
80
85
90
France
80
85
90
95
100
105
UK
30
32
34
36
38
40
cm
63-67
68-72
73-77
78-82
83-87
88-92
A
1
UNDER BUST
2
ON BUST cm
77-79
82-84
87-89
92-94
97-99
102-104
B
cm
79-81
84-86
89-91
94-96
99-101
104-106
C
cm
81-83
86-88
91-93
96-98
101-103
106-108
D
cm
83-85
88-90
93-95
98-100
103-105
108-110
E / DD (UK)
cm
85-87
90-92
95-97
100-102
105-107
110-112
F / E (UK)
cm
87-89
92-94
97-99
102-104
107-109
112-114
G / F (UK)
cm
89-91
94-96
99-101
104-106
109-111
114-116
H / FF (UK) I / G (UK)
cm
91-93
96-98
101-103
106-108
111-113
116-118
cm
93-95
98-100
103-105
108-110
113-115
118-120
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04
06
Ultimate Body Micro 10
Modern Chic 12
Refined Glamour 16
Luxe Collection
05
NEW COLOR
Ultimate Body Micro Full Effect
Ultimate Plunge
W8144
W00J5
“This bra will naturally add on two extra sizes thanks to its soft gel and air pads added to the cups.”
Black 001
“With its extra low cut you can wear all your dresses and tops with plunging necklines.”
Skin 007
Black 001
Skin 007
EUR SIZE RANGE 70-85 ABC - 65-85 D
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFG
Ultimate Strapless
T-Shirt Bra
W032D
W9443
“It’s exactly the kind of lingerie we want to wear everyday!”
“This bra will slip effortlessly underneath your favourite sexy evening top or strapless dress.”
Black 001
Skin 007
EUR SIZE RANGE 70-80 A - 70-85 BC - 65-85 DEFGHI
Black 001
Skin 007
White Dark Red 000 314
EUR SIZE RANGE 70-80 A - 70-85 BC - 65-85 DEFGHI
* One-shot color, available in May 2017.
06
NEW COLORS
Ultimate Body Micro Multiway
T-Shirt Bra Wireless
W9243
W030I (I)
“To wear bustier dresses, tops with fine straps, strapless or asymmetrical cuts, you’ll need this specific bra.”
Black 001
“It’s exactly the kind of lingerie we want to wear everyday!”
Skin 007
Black 150
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 E
White Marine 000 06E
EUR SIZE RANGE 70-80 A - 70-85 BCDE
ilable in Ava
May 2017
Thong
Brazilian
Shorty
W01P2
W01OZ
W01PG
Black 001
Skin 007
EUR SIZE RANGE 38 - 40 - 42 - 44
Black 001
Skin 007
Dark Red 314
EUR SIZE RANGE 36 - 38 - 40 - 42
Black 001
Skin 007
EUR SIZE RANGE 36 - 38 - 40 - 42
* One-shot colors, available in May 2017.
07
08
09
NEW COLORS
Modern Chic T-Shirt Bra
T-Shirt Bra Wireless
W05G1
W05G3
“It’s exactly the kind of lingerie we want to wear everyday!”
Black 150
White 000
Dark Green 324
“It looks great under a lightweight blouse.”
Multicolor Print 05G
Black 150
EUR SIZE RANGE 70-80A - 70-85 BC - 65-85 DEFGHI
Multicolor Print 05G
EUR SIZE RANGE 70-80 A - 70-85 BCDE
Balconette W05G2
“The balconette cuts are cheeky and show off a glamorous neckline brimming with femininity.”
Black 150
White 000
Dark Green 324
Multicolor Print 05G
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI
* One-shot colors, available in May 2017.
10
NEW COLORS
Brazilian W05G5
Back
Front
Black 150
White 000
Dark Green 324
Multicolor Print 05G
EUR SIZE RANGE 36 - 38 - 40 - 42 - 44
Shorty W05G6
Back
Front
Black 150
White 000
Dark Green 324
Multicolor Print 05G
EUR SIZE RANGE 36 - 38 - 40 - 42 - 44
* One-shot colors, available in May 2017.
11
NEW COLORS
Refined Glamour Padded Triangle
Balconette
W02LN
W031O
“It boasts unqualled comfort and push-up cups to give your cleavage perfect support.”
Black 150
Ivory & White 130
Dark Green 324
Marine Pink Gold 06D
“The balconette cuts are cheeky and show off a glamorous neckline brimming with femininity.”
Black 150
Ivory & White 130
Dark Green 324
Marine Pink Gold 06D
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI
Ultimate Strapless
Full Effect
W031U
W03XH
“This bra will naturally add on two extra sizes thanks to its soft gel and air pads added to the cups.”
“This bra will slip effortlessly underneath your favourite sexy evening top or strapless dress.”
Black 150
Ivory & White 130
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI
Black 150
Ivory & White 130
Dark Green 324
Marine Pink Gold 06D
EUR SIZE RANGE 70-80 ABC - 68-85 D
* One-shot colors, available in May 2017.
12
NEW COLORS
Refined Glamour Long Neck Shape W05GC
ilable in Ava
Natural Push Up
ilable in Ava
Nightdress
W05GB
W05GF May 2017
May 2017
ilable in Ava
May 2017 Black 150
Black 150
EUR SIZE RANGE 70-80 A - 70-85 BC - 65-85 DE
Ivory & White 130
EUR SIZE RANGE 70-80 ABC - 75-85 DEF
ilable in Ava
Shorty
Brazilian
W031T
Front
W05GE May 2017
Back
Black 150
Ivory & White 130
Dark Green 324
EUR SIZE RANGE 38 - 40 - 42 - 44
Marine Pink Gold 06D
Black 150
Ivory & White 130
Dark Green 324
Marine Pink Gold 06D
EUR SIZE RANGE 36 - 38 - 40 - 42 - 44
Black 150
EUR SIZE RANGE 38 - 40 - 42 - 44
* One-shot colors, available in May 2017.
13
14
15
NEW
Luxe Collection Balconette
Gel Bra
W05G8
W05G7
Back
“The balconette cuts are cheeky and show off a glamorous neckline brimming with femininity.”
“Ideal for wearing under an elegant backless dress or top.” Front
Dark Blue Dark Red 326 314
Dark Blue Dark Red 326 314
EUR SIZE RANGE 70-80 A - 70-85 BCD - 65-85 EFGHI
EUR SIZE RANGE 70-80 A - 70-85 BCDE
Brazilian
Shorty
W05GA
W05GG
Back
Back
Front
Front
Dark Blue Dark Red 326 314
Dark Blue Dark Red 326 314
EUR SIZE RANGE 36 - 38 - 40 - 42 - 44
EUR SIZE RANGE 36 - 38 - 40 - 42 - 44
Available in May 2017.
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Wonderbra Customer Service, PW FRANCE Export Department 92569 Rueil-Malmaison Cedex France TĂŠl: +33 1 47 59 52 80
We hold a license to manufacture, sell and distribute apparel products under the WONDERBRA trademark in the member states of the European Union, as well as several other European nations and South Africa. 20 years of the brand Wonderbra in Europe. Wonderbra is a registered trademark.