STYLE GUIDE AUTUMN / WINTER 2017
SHOCK ABSORBER IS THE UK’S LEADING SPORTS BRA BRAND AND HAS BEEN THE INDUSTRY EXPERT SINCE 1995 A l l o u r b ra s h a v e b e e n s p e c i fi c a l l y d e s i g n e d t o o ffe r superior bounce control, incredible comfor t and cutting edge features providing protection against key pressure points and hotspots on the body identified during spor t. We know the importance of breast support during exercise. Since our launch, the design and development of our s p o r t s b ra s h a v e b e e n u n d e r p i n n e d b y s c i e n c e . We continue to commission research from the University of Portsmouth, the world leaders in breast health, to test the performance of our products.
PERFORMANCE FABRICS
QUICK DRY
DURABLE
Eliminates rubbing in key hotspot areas and improves body temperature regulation.
Hard-wearing, abrasion-resistant fabrics that minimise pilling and keep Shock Absorber bras looking better for longer.
Moisturewicking Draws sweat away from the body, ensuring skin keeps dry.
BREATHABLE Allows air to circulate to the skin, essential to keeping cool when exercising.
WHY WEAR A SPORTS BRA?
44%
*
OF WOMEN who exercise regularly do not wear sports bras
2
YOUR BREAST can bounce up to
14 cm
**
when unsupported during exercise
WEARING A SHOCK ABSORBER SPORT BRA is proven to reduce breast movement by up to
78%***
*GFK U&A 2012 / ** University of Portsmouth 2005 (Scurr et al) / *** University of Portsmouth 2009 (Scurr et al) - testing against « no bra » conditions
ULTIMATE range
S5044 l ULTIMATE RUN BRA 5 NEW S02Y3 l Ultime Fly bra
6/7
S00BW l Active zipped plunge
9
NEW S04NO l Active Crop Top
10/11
S03Z6 l Active Shaped Push-up Support
S015F l Active Shaped padded Support S4490 l Active multi sports support
ACTIVE range
12 13
15
S4246 l Active sports padded
16
SN109 l Active D+ classic support
17
SN102 l Active Classic support
18
CONTENTS
3
ULTIMATE
4
ULTIMATE RUN BRA AVAILABLE IN MAY 2017 (Only for Limited Edition colours)
S5044
NEW COLOURS
Product Features • Soft, seam-free inner lining for extreme comfort • Fully back opening • Reflective tape across cups for high visibility when running outdoors • Wide, padded non-slip straps • Soft, non-rub hook & eye • Moisture-wicking, high performance fabrics
EUR SIZES: 65-80 A, 65-85 B/C/D/E/F/G/H/I INT SIZES : 65-80A, 65-85 B/C/D/DD/E/F/FF/G
colours
Seasonal colours in EUR SIZES: 65-80 A, 65-95 B/C/D, 65-90 E, 65-85 F/G/H/I. INT SIZES: 65-80 A,65-95 B/C/D, 65-90 DD, 65-85 E/F/FF/G
FIBRE CONTENT: 81% polyamide, 10% polyester, 9% elastane
Pink/Purple
S easonal
LIMITED EDITION COLOURS
06G
Black/Purple
White/Silver BSV
00T
WSV
Grey
511
Black/Silver
BSV
5
ULTIMATE FLY BRA Launch IN May 2017
S02Y3 NEW
Lightness Push the limits Feel free & feel good Freedom
colour
Grey / Lime
EUR SIZES: 70-85 A/B/C/D/E/F/G INT SIZES: 70-85 A/B/C/D/DD/E/F FIBRE CONTENT: 77% polyamide, 19% elastane, 4% polyester
6
056
ULTIMATE FLY BRA The best in breast support and amazing ultra-light comfort, for a completely new workout experience.
Non slip adjustable padded straps that provides extra cushioning
Double back adjustment CrossControl technology allows ultra light comfort and ultimate support
Moisture wicking fabrics to keep you dry, cool and comfortable
Tested at University of Portsmouth 2015 (Scurr and al)
7
ACTIVE
8
ACTIVE ZIPPED PLUNGE ALVAILABLE IN MAY 2017 (Only for Limited Edition colours)
S00BW
LIMITED EDITION COLOUR
• Front opening plunging neckline for ultra-feminine look • Racer back design with no fastenings – great for floor work & freedom of movement • Breathable power mesh panel on back of bra for comfort & temperature control • Safety hook & eye on zip for added reassurance of security • Moisture-wicking, high performance fabrics
EUR SIZES: 70-85 B/C/D/E/F/G INT SIZES : 70-85 B/C/D/DD/E/F FIBRE CONTENT: B to E cup: 54% polyamide, 39% polyester, 7% elastane F to G cup: 51% polyamide, 43% polyester, 6% elastane
COLOURS
S easonal
Product Features
Building print BSV
06F
Grey Yellow
04D
9
ACTIVE CROP TOP Launch IN May 2017
S04NO
NEW
• Soft, non-rub hook & eye • Crop top design with internal cup-sized support • Moisture-wicking, high performance fabrics • Easy on and off
10
EURO SIZES: 36/38/40/42/44 INT SIZES: XS/S/M/L/XL
COLOURS
FIBRE CONTENT: All colours: 50% Polyamide, 44% Polyester, 6% Elastane, Building Print 06F: 53% Polyamide, 41% Polyester, 6% Elastane
S easonal
Product Features
Purple
06C
Building Print
06F
Black
BLK
Pink
06I
ACTIVE CROP TOP Outer fabrics with satin shine effect
Smooth & breathable microfiber, Compression & encapsulation
The Active crop top that keeps your moves smooth in lightweight & ultra sleek comfort.
Racer back for full range of motion
Fishnet & mesh for breathability & fashion look
Full range of motion • Supportive • Fashion
11
ACTIVE SHAPED PADDED SUPPORT AVAILABLE IN MAY 2017 (Only for Limited Edition colour)
S015F
LIMITED EDITION COLOUR
06I • Fixed and breathable padded cups offering shape enhancement • Adjustable straps for customised fit • Fully back opening for easy on & off • Soft non-rub 3-row hook and eye • Soft and wide back band for comfort • Moisture-wicking, high performance fabrics
12 Tested at University of Portsmouth 2014.
EUR SIZES: 70-80 A, 70-85 B/C/D/E/F/G INT SIZES : 70-80 A, 70-85 B/C/D/DD/E/F
colours
FIBRE CONTENT: 49 % polyester, 42 % polyamide, 9 % elastane
S easonal
Product Features
Pink
06I
Black Neon
03I
ACTIVE SHAPED PUSH-UP SUPPORT S03Z6
06I
Product Features • Fixed padding to enhance shape and volume • Plunging neckline plus a specific construction on cup sides for push-up effect • Light construction and mesh areas for ventilation • Breathable fabrics • Multiways straps for every sportswear • Moulded and perforated cups for shape, comfort and breathability • Easy on & off Tested at Portsmouth University 2015.
EUR SIZES: 70-80 A, 70-85 B/C/D/E INT SIZES : 70-80 A, 70-85 B/C/D/DD
colours
FIBRE CONTENT:
63% polyamide, 22% polyester, 15% elastane
Black Neon
03I
13
14
ACTIVE MULTI SPORTS SUPPORT AVAILABLE IN MAY 2017 (Only for Limited Edition colours)
S4490
LIMITED EDITION COLOURS CUP A AVAILABLE
• Improved design • Upgraded outer fabrics with addition of satin shine effect • Popular crop top design with internal cup-sized support • Shaped, padded & adjustable straps • Fully back opening • Moisture-wicking, high performance fabrics
EUR SIZES: 65 D/E/F/G/H/I/J/K/L, 70-80 A, 70-85 B/C/D/E/F/G/H/I/J/K/L, 90 D/E/F/G/H/I/J/K/L INT SIZES: 65 D/DD/E/F/FF/G/GG/H/HH, 70-80 A, 70-85 B/C/D/DD/E/F/FF/G/GG/H/HH, 90 D/DD/E/F/FF/G/GG/H/HH Seasonal colours in EUR SIZES: 70-80 A, 70-85 B/C, 65-90 D/E/F/ G/H/I/J/K/L. INT SIZES: 70-80 A, 70-85 B/C, 65-90 D/DD/E/F/FF/G/ GG/H/HH
colours Seasonal
Product Features
Coral
COR
Building Print
06F
Black
001
FIBRE CONTENT: A to C cup : 49% polyester, 45% polyamide, 6% elastane D to F cup : 59% polyester, 36% polyamide, 5% elastane G to L cup: 60% polyester, 36% polyamide, 4% elastane
Dark Grey
310
15
ACTIVE SPORT PADDED S4246
Product Features • Removable padding to enhance shape & comfort • Plunging neckline for feminine look • Soft, non-rub hook & eye • Moisture-wicking, high performance fabrics
EUR SIZES: 70-80 A, 70-85 B/C/D INT SIZES : 70-80 A, 70-85 B/C/D
colours
FIBRE CONTENT: 84% polyamide, 16% elastane
Black
16
BLK
ACTIVE D+ CLASSIC SUPPORT SN109
D - K CUP
Product Features • • • • •
Classic design with rounded silhouette Wide, padded adjustable straps Soft non-rub 3-row hook & eye Soft, wide underband for comfort Moisture-wicking, high performance fabrics
EUR SIZES: 65-90 D/E/F/G/H/I, 70-85 J/K INT SIZES : 65-90 D/DD/E/F/FF/G, 70-85 GG/H
colours
FIBRE CONTENT: 49% polyamide, 46% polyester, 5% elastane
White BSV
WHT
Black
BLK
17
ACTIVE CLASSIC SUPPORT SN102
Product Features • • • • •
Classic design with modern shape Wide, padded adjustable straps Soft, wide underband for comfort Soft, non-rub hook & eye Moisture-wicking, high performance fabrics
EUR SIZES: 70-80 A, 70-90 B/C/D/ E/F/G INT SIZES : 70-80 A, 70-90 B/C/D/DD/E/F
colours
FIBRE CONTENT: 77% polyamide, 12% elastane, 11% polyester
White BSV
18
WHT
Black
BLK
SIZING TABLES CUP SIZING
DUAL SIZING UK
INT
UK
INT
EUR
US
XS
6-8
A
A
A
A
S
8-10
M
10-12
B
B
B
B
L
12-14
C
C
C
C
XL
14-16
D
D
D
D
DD
DD
E
E
E
E
F
F
F
F
G
G
BASIC SIZING UK
INT
EUR
US
28
60
60
28
30
65
65
30
32
70
70
32
FF
FF
H
H
34
75
75
34
G
G
I
I
36
80
80
36
38
85
85
38
GG
GG
J
J
40
90
90
40
H
H
K
K
42
95
95
42
44
100
100
44
HH
HH
L
L
19
Customer Queries Please contact us on Hanes France SAS - Export Department 2 rue des Martinets 92569 Rueil Malmaison Cedex France Tel: +33 1 47 59 52 80