The fierce journey at 58th edition of iSaloni Brava Milano!
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THE FIERCE JOURNEY AT 58TH EDITION OF iSALONI BRAVA MILANO! Salone del Mobile is the greatest interior design event in Milan - also known for being the city of design. It’s a showcase that mixes business with culture, and shapes the history of design and furnishing. This is a global platform for truly top-notch products with the emphasis on innovation, taking place from 9th to 14th April, 2019. BRABBU is going to present its apartment concept at PAV. 3 STAND H32-H34, showing, room by room, a fierce way of living with a more cosmopolitan and modern mindset. Timeless design products - upholstery, casegoods, lighting, rugs and softgoods - will join together and create the full package to furnish any interior and give a fresh breath to any kind of project, residential or hospitality. In this apartment, BRABBU will have 8 different areas - an outdoor area, a living room, a dining room, an office, a home cinema, last but not the least a suite composed with a bedroom and a bathroom. These different rooms will show how the brand’s products perfectly blend with any style - modern, contemporary, eclectic or classic. Besides its versatility to adapt to every personality, the multiple materials, fabrics, and colors will give to anyone who enters the stand, a particular sensory experience. The ambiences and products are inspired in the heritage of the world, providing a fierce and wild ambience to the stand, with organic shapes, floral fabrics, fauna patterns, raw materials and plenty of hues. 2
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To enhance the energy of BRABBU’s products and provide an even wider range of visual identity, a fine selection of well-known brands are brought up to show how fabrics and wallpapers can be a game changer. ALDECO will bring to the stage new fabrics and with it elevate the BRABBU’s RARE EDITION. The Museum of Extinct Animals, by MOOOI, will be one of the most outstanding chosen wallpapers, featured in the living room. Other textures and patterns from wall coverings brands by Sandberg, Designer’s Guild and Arte can be found in different areas of the apartment.
ENTRANCE This area will be the first thing to catch people’s eyes, and set the mood for the journey they’ll get in. Partnering up with its sister brand, FOOGO, this outdoor area will have a fireplace, GRASBERG firepit. Lighting up the environment, it will turn it in a very inviting space to have a chat and have a comfortable seat in DUKONO armchair by BRABBU, upholstered in two different new fabrics from ALDECO, suitable for outdoor. Here is the beginning for our visitors to enter BRABBU’s Home.
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LIVING ROOM This modern living room, despite being an indoor room, will give the vibes of an open space due to the wallpaper applied in the main wall. With the Museum of Extinct Animal Wallpaper by MOOOI, each pattern is inspired by the feautures of one animal: striking combinations of colours, features and patterns of its fur, plumage or skin.
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The lighting and the natural glow of a sunny day will be represented by NAICCA suspension light, filling the room with a strong yet peaceful atmosphere.
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FITZROY | SOFA REQUEST HR >
In this space, following 2019 color trends, the FITZROY sofa its fully upholstered in cotton velvet in shades of living coral. This curved sofa, with its back inspired in the outstanding mountain shape, Mount Fitz Roy, will add an organic element to any living room set
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DINING ROOM This more cosmopolitan room, `establish an every day meeting to regain energies, talk about the passed day, and gather with friends, family, or loved ones. Usually a modern area fully set with high-end products that add a refined touch to the room, this year a more classic vibe will make this dining room stand out to every lucky eye. Also, thinking out of the box, was the purpose to use SIKA armchair in this dining area. This year with a new fabric from ALDECO inspired in the heritage of the world, stones. REQUEST HR >
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AGRA | DINING TABLE II REQUEST HR >
For the first time in a tradeshow, AGRA dining table II will be showcased to the public. This product is one of the most emblematic in the brand, and it represents the careful process to choose only high-end materials and give life to the brand’s products. AGRA is the modest setting of one the most famous and most celebrated monuments in world, the Taj Mahal, also known as the marble mausoleum. Just like Taj Mahal, is an impressive display of craftsmanship and elegance. Its delicate work of the robust white stone softens the imposing structure, while touches of brass reflect golden warm tones to the polished surface.
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ARDARA | CONSOLE REQUEST HR >
This console is one of BRABBU’s bestsellers, following one of 2019 trends Yellow Mellow, where its shades and brightness can shift and blend with any kind of products and colors. This table was inspired in the ancient stone monuments from the Neolithic period. With a finish in gold leaf with a gloss varnish, this modern console table will give a unique twist to any interior design.
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OFFICE Moving to this area, where comfort meets motivation, it’s very important to have the right ambiance to forthfill the goals set for the day. This contemporary office really connects to the living room, since they both have the same inspiration nature - and products that boost this idea with organic elements. Again, DUKONO armchair joins this room to fill it with the needed solid attitude, and this time upholstered in a new synthetic fur from ALDECO. Here it’s possible to find DAKOTA sofa, a luxury and comfortable touch to this office décor.
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LANKA | BOOKCASE REQUEST HR >
Here it’s possible to find one of the brand’s newest products. LANKA bookcase, inspired in a traditional method practiced in Sri Lanka, the stilt fishing, now disappearing. The vertical poles embedded into the sea floor are the main reference for the structure of LANKA: in matte black lacquer, it supports the main body covered in matte palisander wood veneer, and with matte brass details. This bookshelf is an elegant choice for any office décor.
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HOME CINEMA This home theater was made thinking in creating the most comfort experience of being in a cinema. The design thought for this room needed to speak warmth, relaxation, and trendy. With OTTER collection, containing OTTER sofa, single sofa, and ottoman, a good vibe is Automatically given to people, mainly due to its curved features and its exquisite color.
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OTTER | SINGLE SOFA REQUEST HR >
Otters are known for being a playful animal, with a high capacity to adapt to the environment. These mammals are also agile swimmers, capable of constructing river dams, and fearless predators. Inspired by the nature of this animal, the OTTER Single Sofa can adapt to any room and be an integral part any interior design, whether it is placed in a modern living room or a comfortable home cinema area.
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SUITE This new vision with a suite, truly shows the spirit and capacity of the brand to fit either in a hospitality or residential project. Here it’s obviously seen that comfort was the main purpose to build this suite, which doesn’t mean that a beautiful and mesmerizing ambience can’t be created.
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BEDROOM Heading to the bedroom, the brand’s values are spread to every product placed in the room. Nature, Fierceness, Culture, and Memories together create infinite inspirational ideas. From BARAKA bedside table, APACHE table light, and MURSI rug, a clash of different cultures and history are replicated in a dazzling design.
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IRAYA | HEADBOARD REQUEST HR >
No good bed is complete without the perfect headboard. BRABBU wanted to spread the horizons, and be able to offer a stunning product upholstered in velvet, which gives a particular sensation. When feeling the material and realizing how soft it is, it’s also possible to see how this fabric gives a refined look due to the used of purple shade color. Inspired in an active volcano in Philippines, whose geological forces, together with the strong waves of the sea and time, created a unique shoreline full of large smooth boulders on the beach nearby. Its shapes inspired the curvy silhouette of IRAYA headboard.
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BATHROOM With the powerful design of Maison Valentina, a beautiful luxury harmony is created between brands, where inspirations complement and connects to the bedroom and all the rooms in the stand. In this bathroom one can find the well-known KOI collection, with a single washbasin, a stool, a towel ring and a vessel sink.
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KOI | BATHTUB REQUEST HR >
The Koi bathtub features an aged brushed brass base resembling the scales pattern of the Japanese Koi carp. The contrived patina iron tub has an oval shape and a curved lip, making it the perfect resting spot for your head. The name of this contemporary bathtub and the Japanese word for love are homophones making the carp a symbol of love and affection.
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This apartment can’t be unnoticed and is a destination if visiting iSaloni. Not only because of its mix of styles, particular design, and trendy look but also for two New products that will be exclusively showcased in the stand. NAJ bench in the bedroom, and NIKU PENDANT LIGHT in the office area.
Also, more products of BRABBU will be showcased in Covet House stand - Pav.4 Stand E08 - E12 - D07 - D21 - and you can still find this contemporary brand partnering up with Rug’s Society - Pav. 3 Stand H32-H34.
Where?
Fiera Milano Milan fairgrounds, Rho
When?
9-14 April 2019
Location of the stand? PAV. 3 STAND H32-H34
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NOTES TO EDITORS ABOUT BRABBU BRABBU is a design brand that reflects an intense way of living, bringing fierceness, strength and power into an urban lifestyle. With a diverse range of furniture, casegoods, upholstery, lighting and rugs, and through sensory design, we pass on a unique experience in every piece we design and produce. With BRABBU you will get more than a design piece: you will get a diversity of spaces filled with memories and unique sensations in perfect harmony with your spaces and your personality. That is why we are the first choice for the most remarkable high-end residential and hospitality projects around the world. BRABBU is present at the world’s most renowned design events with new versatile design products for eclectic environments that foresee the next trends.
GET IN TOUCH InĂŞs Ventura Press Manager iventura@brabbu.com Marta Moura USA, Asia & Middle East PR mmoura@brabbu.com
Sara Vieira Germany PR svieira@brabbu.com
Alice Manhes France PR amanhes@brabbu.com
General Enquires press@brabbu.com +351 912354698
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