Inspire PGH Brand Standards

B r a n d

G u i d e l i n e s

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This is a guide to the basic elements that make up Inspire PGH.

03 Our Logo 05 Our Typeface 07 Our Colors 09 Logo Usage 11 Alternative Variations 13 Wrap Up

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Our logo is a very important asset to our brand.

It represents us in a visual form that should be treated with value and respect. Please do not abuse our logo.

01 Print Logo This logo is to only be used for print material.

This includes any printed publications, billboards, posters, packaging, and advertising. Please use the correct colors provided on page 8.

02 Online Display Logo This logo is to only be used for all online display material. This includes websites, online advertising and online applications. Please use the correct colors provided on page 8.

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Our typeface.

Intro Intro is our logotype that is used only in our logo.

This typeface is never used for anything else for anything within our brand.

A

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

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Avenir Next Avenir Next is a san-serif typeface that is used for our corporate material. It is also the updated version of the corporate typeface for the Art Institutes. This typeface is used for all print and online material and is available in multiple styles. Please use this typeface whenever possible, specifically in body copy.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Our colors are what represent the personality of Inspire PGH. It is very important to us that our colors are used properly.

These are our primary colors. These colors are used within our logo and graphical elements across our brand and services.

Pantone 124 C

PMS - 424 C

CMYK - EEB21E RGB - F0B310

CMYK - 717371 RGB - 707270

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These are the alternative colors that may used within the logo and other graphical elements.

Paper White

Pantone Black C

CMYK - FFFFFFF RGB - FFFFFFF

CMYK - FFC428 RGB - FFC424

Note Though these are the alternative colors, the primary colors may be

still be used at a minimal level.

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Logo Usage is very important for any brand. We hope that our logo is respected in everyway, especially the way it is presented.

01 Color & Space

04 Visual Violence!!

Always leave enough space around the logo for room to breath. This should be used with any variation of the logo.

Do not change the color orientation. Ever.

02 Solid Colors

Do not slant our logo for any reason.

If a solid variation is needed, please only use the logo in grey, gold, black.

06 The 90’s called

03 Black Background

05 No Hillsides

Do not put a drop shadow on our logo.

You may also used the logo reversed in white and gold over a black background.

Use sparingly.

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Color variations of our logo are welcome on dark backgrounds. However, we are very strict about the color usage. Please use with caution.

01 Gold Over Black You may use our logo in gold for any application with a black or dark background.

02 Grey Over Black You may use our logo in gray for any application with a black or dark background. Use sparingly.

03 White Over Black You may use our logo in white for any application with a black, gold, or grey background only

Note For any black background, our logo in white is preferred but not required.

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Wrap Up. If for any reason you are in need of help with designing within our brand, please refer back to this document. Our brand is very important to us and we hope it is to you as well.

This book can also be viewed online.

Visit www.dropbox.com email: aipdesigner@yahoo.com password: lovedesign12

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