Bradford Publishing Media Kit 2016

Page 1



publications

• Premium paid product • NYNPA & NYNAME Award Winning

• Featured Stories • Breaking News • Contests

• Premium paid product • PPA Award Winning

• Featured Stories • Breaking News • Contests

• Premium paid product

• Featured Stories • Breaking News • Contests

ad sizes

• Publishes weekly on Thursday • 3,100 readers

special sections

Online

Products

• Publishes 6 days a week (No Sunday) • 24,000 readers

demographics

Online

key facts

• Publishes 7 days a week • 30,000 readers

About us

Online

online

• 23,000 readers • Delivered FREE to homes in Olean & Bradford

• FREE weekly newspaper delivered to households in the Western part of the Southern Tier

• Local, Regional and Nationwide job board

• 22,000 readers

• Combine Print & Online Recruitment Avenues

• Job Seeker/Employer Matching Technology

design & printing

• Publishes weekly on Friday

policy



publications ad sizes

Circulation Manager

Lori Coffman

Business Manager

policy

(716) 372.0740

news@oleantimesherald.com classifieds@oleantimesherald.com adcomp@oleantimesherald.com circulation@oleantimesherald.com

design & printing

Fax

Email

online

Advertising Manager Production Manager

Nichole Finnerty

Contacts (716) 372.3121

special sections

Justin Parkes

Managing Editor

Phone

Products

Jim Eckstrom

demographics

Publisher

key facts

Personnel Jim Bonn

About us

As a major trading and service center for a scattered population of several hundred thousand people, the Olean area offers facilities and conveniences of a quality and variety one would usually expect to find only in a much larger city. Olean is located in Southwestern New York near the Pennsylvania border. The largest city in Cattaraugus County, Olean has a population of 14,300. The population of the Olean area, which comprises the city and surrounding towns of Olean, Allegany, Hinsdale, Cuba and Portville, is over 32,000. The city serves as the major trading and employment center for people living within a 50 mile radius. The city is home to a diverse community of manufacturing and service industries that employs over 14,000 people from Olean and other communities in New York and Pennsylvania. Leading manufactured items for world and domestic markets include machinery, electric transformers, electronic parts, cutlery, ceramics, epoxy, and concrete products. The timber industry still produces significant quantities of hardwoods for a variety of markets. The retail community includes the Olean Center Mall which houses The Bon-Ton and JCPenney, and the downtown retail area is lined with a variety of unique shops. The West end retail area features such large volume chain retailers as Kmart, Wal-Mart, BJ’s Wholesale, Aldi’s, Staples, Home Depot, Grossman’s Bargain Outlet, and Valu Home Center. In short, Olean, in its unique geographic location, definitely enjoys and appreciates its position as the retail and commercial hub of Southwestern New York and Northwestern Pennsylvania.



publications ad sizes

Nichole Finnerty

Linda Cardamone

Advertising Manager Circulation Manager

Business Manager Production Manager

editorial@bradfordera.com advertising@bradfordera.com production@bradfordera.com

policy

(814) 362.6510

Email

design & printing

Contacts

online

Jim Eckstrom

Fax

special sections

Lori Coffman

(814) 368.3173

Products

Jill Henry

Phone

demographics

John Satterwhite

Managing Editor

key facts

Personnel Publisher

About us

Bradford is located in Northwestern Pennsylvania near the New York state border. Bradford covers the county of McKean with a population of over 45,000 and parts of Elk County with a population of over 35,000. Bradford is 50 miles from Jamestown, N.Y.; 80 miles from Buffalo, N.Y.; 96 miles from Erie, Pa. and 179 miles from Pittsburgh, Pa. The city and surrounding areas boast a long history of crude oil production and refining. American Refining Group, Minard Run Oil Co., the oldest independent family owned oil company in the United States, are but a few of the names associated with the community. Bradford has been home to the Zippo速 Lighter since its inception in 1932. The academic community is served by the University of Pittsburgh at Bradford offering a well rounded liberal art academia. The health and well being of the community is served by Bradford Regional Medical Center. The retail community is a diverse one, offering a wide range of locally owned and operated establishments, while at the same time is served by several national chains. Aside from the manufacturing, health, educational and retail industries Bradford is 10 minutes from the Allegheny National Forest. With the continuation of its roots in oil production, timber and wood products, and the experience of the health and human service sectors Bradford remains the center of commerce, manufacturing and education for Northwestern Pennsylvania.



publications

Advertising Manager design & printing

Contacts Phone

(716) 945.1644 (716) 945.4285

Email

salamancapress@gmail.com salpressads@gmail.com

policy

Fax

online

Preston Cochran

ad sizes

Managing Editor

special sections

Rich Place

Products

Publisher

demographics

Jim Bonn

key facts

Personnel

About us

Naturally beautiful, unique, and on the rise, the city of Salamanca is truly one of a kind. Salamanca is the only city in the United States, east of the Mississippi River, that is located on an Indian Reservation. Always with a reverence for the past, Salamanca also holds a lofty vision for the future. Today, high quality gaming and entertainment are a part of Salamanca’s culture through the Seneca Allegany Casino and Hotel and Seneca Gaming and Entertainment. These attractions are supported by many lodging options, including a Holiday Inn Express Hotel and Suites and the Hotel Westgate. Salamanca’s booming gaming business has drawn interest from other lodging and other entertainment prospects. Salamanca is on its way to becoming a hot spot for tourism and leisure. But away from the bright lights of the casino lies Salamanca’s natural and historic charm. The city lies on the Allegheny River and is adjacent to the Allegany State Park. Salamanca is also home to the Seneca Iroquois National Museum and the Salamanca Rail Museum. The city offers many eateries, from fast food, fine dining and more. Salamanca has a selection of retail locations, and is a popular destination for duty-free products. Situated directly off of Interstate 86, the major cities of Buffalo and Rochester are quickly within reach from Salamanca. Jamestown is under 40 minutes away, while the resort ski town of Ellicottville, and the shopping hubs of olean and Bradford, Pa. are all conveniently located within 20 minutes of Salamanca. Salamanca has a proud business history, and is home to several manufacturers that produce metal work, printing equipment, housewares and furnishing, and hand tools. Salamanca could easily rest on it’s proud history, but this is a city with big plans in place for tomorrow.



publications

Trade/Market Area Media 3

Perrysburg

Freedom

Dayton

Hume

Grove

Granger

Burns

East Otto

Otto

Machias

Farmersville

Rushford

Caneadea

Allen

Birdsall

New Hudson

Belfast

Angelica

West Almond

Cuba

Friendship

Amity

Ward

West Clarksville

Wirt

Genesee

Bolivar

Almond Leon

New Albion

Conewango

Napoli

Ellicottville

Mansfield

Franklinville

Lyndon

Ischua

Little Valley

Humphrey

Alfred

Great Valley Hinsdale

Cold Spring Allegany Olean

Carrollton

Red House South Valley

Scio

Alma

McKean County

Potter County Eldred Annin

Keating

Oswayo

Genesee

Hebron

Allegany

Clara

Bingham

Harrison

Hector Ulysses

Liberty Roulette

Eulalia

Keating

Homer

Sweden

Pike

Hamlin Norwich

West Branch

Summit

Sergeant

Elk County

Portage

Sylvania

Abbott

Eulalia(2) Wharton

Jones

special sections

Wetmore

Pennsylvania

Hamilton

Lafayette

Sharon

Pleasant Valley

Ceres Otto

Bradford

Willing

Products

Corydon

Andover Wellsville Whitesville

Salamanca Randolph

Foster

Stewardson

Portage Shippen

Ridgeway

Lumber

Benzinger

City Zone Grove

Cameron County

Retail Trading Zone Gibson

Other

ad sizes

Education There are 30 school districts in the areas we cover. Southwestern New York boasts 21 school districts and Northeastern Pennsylvania 9 districts. Residents enjoy local sporting events throughout the year at the various schools. In addition to primary schools, secondary education is offered through St. Bonaventure University, University of Pittsburgh at Bradford and Jamestown Community College – Cattaraugus County Campus.

Centerville

Ashford

Portville

New York

Yorkshire

demographics

Dining/Shopping Many communities offer specialty shops and dining options along with nationallyknown chains.

Allegany County

Cattaraugus County

key facts

Cattaraugus and Allegany counties in New York, and McKean, Potter, Cameron and Elk counties in Pennsylvania offer many options to its residents when it comes to dining and shopping, education, the arts and recreation.

About us

Southwestern New York and Northwestern Pennsylvania

Outside of Distribution

policy

The six counties we cover play a vital role in the success of the Twin Tiers; historically, culturally and economically.

design & printing

Recreation There are many recreation opportunities for residents year round. Media 3 territory offers several parks – the most prominent is Allegany State National Park. In addition, many of the city, town and county maintained parks host festivals and major annual events throughout the year. Holiday Valley is a major ski resort located in Ellicottville, New York. The Seneca/Allegany Casino located in Salamanca New York host major talents and events. Three major county fairs Cattaraugus, McKean and Allegany County are also major attractions in the summer.

online

The Arts Residents enjoy local cultural and art events through organizations such as The Bromeley Theatre at UPB in Bradford, Regina A. Quick Arts Center at St. Bonaventure University, Cutco Theatre at JCC Campus in Olean, Bradford Performing Arts Center, Olean Theatre Workship, Olean Community Theater, and the Seneca/Allegany Casino Complex.



publications

Cattaraugus County Estimated Household Income • $42,603 Median

Population by Age

Education About us

• $22,049 Per Capita Income

• Population 80,300

Household Income

key facts

13.47 11.52

Between 40K and 50K

10.65

Between 50K and 60K Between 60K and 75K

9.74 10.96

Between 75K and 150K Over 150K

11.77 10.53

0 to 4 years 5 to 17 years 18 to 64 years 65 years and over

6.28 17.13 61.13 15.46

High School Diploma or higher Bachelor’s Degree or higher

87.5 17.2

Products

21.36

Between 20K and 30K Between 30K and 40K

demographics

Less than 20K

Estimated Household Income • $20,978 Per Capita Income • $42,445 Median Household Income

special sections

Allegany County Population by Age

Education

• Population 47,736 ad sizes online

22.04

Between 20K and 30K Between 30K and 40K Between 40K and 50K Between 50K and 60K

13.48 11.75 11.52 8.93

Between 60K and 75K Between 75K and 150K Over 150K

10.24 19.05 1.9

0 to 4 years 5 to 17 years

5.45 16.16

18 to 64 years

63.19

65 years and over

15.21

High School Diploma or higher Bachelor’s Degree or higher

88.3 18.9

policy

2010 & 2015 U.S. Census

design & printing

Less than 20K



publications

McKean County Estimated Household Income • $41,834 Median

Population by Age

Education About us

• $22,426 Per Capita Income

• Population 40,272

Household Income

key facts

13.98 11.63

0 to 4 years

Between 40K and 50K Between 50K and 60K Between 60K and 75K

11.53 8.41 11.37

5 to 17 years 18 to 64 years 65 years and over

Between 75K and 150K Over 150K

18.09 2.36

5.86 18.06 59.01 17.04

High School Diploma or higher Bachelor’s Degree or higher

89.3 15.1

Products

22.61

Between 20K and 30K Between 30K and 40K

demographics

Less than 20K

Estimated Household Income • $22,564 Per Capita Income • $41,547 Median Household Income

special sections

Potter County Population by Age

Education

• Population 17,466 ad sizes online

22.66

Between 20K and 30K Between 30K and 40K Between 40K and 50K Between 50K and 60K Between 60K and 75K

13.75 12.34 10.36 9.38 10.06

Between 75K and 150K Over 150K

18.05 3.4

0 to 4 years 5 to 17 years 18 to 64 years

5.50 16.82 58.02

65 years and over

19.68

High School Diploma or higher Bachelor’s Degree or higher

88.4 14.6

policy

2010 & 2015 U.S. Census

design & printing

Less than 20K



About us

Special Sections

publications

newspapers

key facts demographics Products

online special sections ad sizes online design & printing

social media Search: Olean Times Herald, The Bradford Era, or The Salamanca Press

policy



January

• Vacation/Travel • Memorial Day Guide

• How To Choose • Restaurant Guide • Seniority

March

• Tax and Finance • Progress/ Year in Review

June

April

• Progress/ Year in Review • NCAA • Restaurant Guide

• Golf Guide • Spring Home & Garden

July

August

• Restaurant Guide • Cattaraugus County Fair

• Bridal Guide • Regionality

October • Restaurant Guide • Bridal

• Annual Football Guide • Restaurant Guide

November

December

• Veterans Salute • Holiday Gift Guides • Shop Local

• Holiday Gift Guides • Holiday Songbook • Ski Guide • Shop Local

demographics

September

February

key facts

May

(subject to change)

About us

• Tax and Finance • Bridal

publications

Promotional Calendar

Products

Niche Publications

House & Home

Southern Tier Living

Prints Monthly Full Page �������������� $695 Half Page ������������ $425 Quarter Page ������ $280 Eighth Page �������� $205 Spotlight ���������������� $40

Prints Quarterly Half Page ������������ $210 Quarter Page ������ $125

Please Take One

Prints Quarterly

Prints Bi-monthly

online

FREE

Twin Tiers Outdoors

ad sizes

Full Page �������������� $395

APRIL 2015

Twin Tiers Health

special sections

Media 3 publishes specialty newspaper tabloids/booklets during the year.

coyo coNFLIcte tS

Spring, Summer, Fall, & Winter

DEC WARNS TO

AVOID COYOTE POPULATION

tWin

S ier

t

WOMAN Twin Tiers Woman

utdoorS

FEB 15

Prints Bi-annually

ELLICOTTVILLE • ALLEGANY • OLEAN • BRADFO RD • SALAMANCA

design & printing

FREE

twin tiers

e Memko Yanets

Passion for Snow The Many Talents e of Lisa Densmor

Before & Beautifully Ever After

R DESIGNS

PARAGON INTERIO

policy

ind The Face Behn’s Greater Olea ts Chamber Even



Popular Broadsheet Ad Sizes

1 column ��������������� 1.875”

2 column ��������������� 3.655”

2 column ��������������� 3.875”

6x10.5

3 column ��������������� 5.531”

3 column ��������������� 5.875”

4 column ��������������� 7.408”

4 column ��������������� 7.875”

5 column ��������������� 9.284”

5 column �������������������� 10”

6 column ��������������� 11.16”

Booklet

3x10.5

1 column ��������������� 1.727”

Full ��������������9.284”x10.75”

2 column ��������������� 3.551”

Half (H) ���������9.284”x5.33”

3 column ��������������� 5.376”

Half (V) �������4.593”x10.75”

4 column ������������������� 7.2”

Quarter ��������4.593”x5.33”

Classified

Eighth �����������4.593”x2.61”

1 column ��������������� 1.178”

3 column ��������������� 3.655”

2 column ��������������� 3.655”

4 column ��������������� 4.921”

3 column ��������������� 5.531”

5 column ��������������� 6.169”

4 column ��������������� 7.408”

6 column ��������������� 7.408”

5 column ��������������� 9.284”

7 column ��������������� 8.665”

design & printing

1 column ��������������� 7.779”

online

2 column ��������������� 2.426”

ad sizes

8 column ��������������� 9.912” 9 column ��������������� 11.16”

policy

2x2

9 columns by 21.125”

5 columns by 10.75”

For pricing information contact your sales representative.

special sections

4 columns by 10.75”

Tabloid

2x4

4 columns by 9.565”

Products

3x5.25

Tabloid

5 columns by 16”

demographics

1 column ��������������� 1.779”

6 columns by 21.125”

key facts

Tabloid (Tall)

About us

Broadsheet

publications

Measurements



publications

Online Advertising

About us key facts

346,346 Monthly Page Views

492,539 Monthly Page Views Top of Page

www.salamancapress.com

39,712 Monthly Page Views

Top of Page Leaderboard

Page Peel Top Banner

All prices are per month. Run of site pricing is available, please contact your ad representative for details. Add size in pixels.

Leaderboard (728x90) ������������������������ $375 In-Column Banner (468x60) ��������������� $225

In-Story

online

Top Banner (728x90) ���������������������������� $350

ad sizes

Right Hand Rail Large

special sections

Right Hand Rail Small

Products

Weather Sponsor

demographics

www.bradfordera.com

www.oleantimesherald.com

Bottom Banner (728x90) ���������������������� $225

Bottom Banner

Right Hand Rail Small (300x250) ��������� $200 Right Hand Rail Large (300x600) �������� $350

design & printing

In-Column Banner

In-Story (300x250) �������������������������������� $175 Page Peel (600x600) ���������������������������� $425

policy

Weather Sponsor (88x31) �������������������� $175



publications

What We Offer

About us

We provide the quality design and printing services needed for those special sales and marketing pieces.

key facts demographics

•Brochures •Flyers •Newsletters •Professional Design •Web, Print and Digital Marketing

Products special sections

Table of Contents

E UID PG TO E S NESS! ONLOCAL BUSI TO UR ............... ......................4 ............... O Y

All That

Magazine

FREE TAKE ONE

ad sizes online

4-8 ............................................. ...................................8-9 .........................9 .........9 ............................................. .........................10 ....................10 0 ............................................1 ...........................10 .................................11 ......................................11 ......12 ............................................. .....12 ............................................. .....................................13 .............14 ............................................. .14-15 ............................................. ..16-17 ............... .............................. .........................................17 .........................................17 ..........................18-20 .............................20-21 1-22 ...........................................2 .......23 ............................................. ...........23 ............................................. ......24 ............................................. ..24-25 ............... ............... ............... .......................26 .........26 ............................................. ..........................26 ..............................26 ...27 ............................................. 8 .......................................27-2 .....28-30 ............................................. .......................................30 30 ............................................. ....30 .............................................

487 North Union Olean, New York Street 14760

716.373.2008

design & printing

Call or Email Today! Julie Keim Olean Times Herald (716) 372-3121 jkeim@oleantimesherald.com

Preston Cochran The Salamanca Press (716) 945-1644 pcochran@oleantimesherald.com

policy

Linda Cardamone The Bradford Era (814) 368-3173 lindac@bradfordera.com



Mechanical Specs • Olean – Line Screen = 85 lpi • Bradford – Line Screen = 100 lpi • Negatives = Right Reading • Emulsion Side Down Software • Adobe InDesign, Photoshop, Illustrator, Acrobat • MultiAd Creator Pro

• JPG, PDF, EPS, TIF • CMYK or Grayscale • 300 DPI (For assured quality)

Adsend: Olean Times Herald: NYOLE The Bradford Era: PABRA The Salamanca Press: NYSAL

We cannot accept images that have been copywritten unless prior permission is granted by the copyright owner. File sizes for email should remain under 10mb.

Advertising Acceptance Policy: Any advertising offered by a person to an employee or agent of the newspaper is subject to final acceptance by the Publisher at any time prior to distribution of the paper.

Closeout Advertisements: Cash in advance is required for all close out, going out of business, bankrupt or similar sales advertisements.

policy

Billing: All invoices are net and payable when rendered. A service charge of 1.5 percent (18 percent yearly) will be applied to all accounts unpaid after 30 days. Contract rates and convenient monthly billing available only to persons and firms with established credit at the billing. We accept MasterCard, Visa and Discover.

design & printing

Position of Advertisement is not guaranteed, however when possible the advertiser’s wishes will be considered. Special placement of ads is guaranteed only if a 25 percent additional charge is made.

online

Accuracy and Liability: The newspaper assumes no financial responsibility for errors in prices, or descriptive copy, but will issue a credit for the part of the ad that is incorrect. The newspaper will not be responsible for more than one incorrect insertion of an advertisement, or for erros incurred where copy is received by telephone. Failure to print any advertisement in one or more issues shall not hold the newspaper liable for any changes. Not responsible for failure to print, publish or circulate due to acts of God, etc.

ad sizes

Advertising simulating news will be published with a border. Publisher reserves the right to change retail and classified rates upon 30 days notice. All contracts are subject to this reservation. Publisher has the right to refuse any advertisement.

special sections

General Information

Products

Email: adcomp@oleantimesherald.com graphics@bradfordera.com salpressads@gmail.com

demographics

Submission

Photo Submission For best production quality, photos submitted should be no less than 2 megapixels (1600x1200 pixels). Photocopies and inkjet prints do not reproduce well and we are unable to produce work from faxes.

key facts

Format

About us

General Info

publications

Material Submission



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