May Issue 1
The Fashion
Lookbook
Contents - Repurposing Fashion -Fashion In Commute -International Fashion -Augmented Fashion -Credits
DISTORTED REALITY
Fashion is a billion dollar industry that makes a profit of our greediness. By conditioning our psyche, we as a culture are lead to belive the new is the best and anything old is waste. Every year tons of perfectly good clothes are disregarded and thrown away causing havok to the enviroment. The purpose of this booklet is to showcase how avid commitment to creative thinking can reslut in old garments getting an entirely new lease of life. The editorials presented are meant to inspire people and hope that they in turn re-style their fashion. without proper styling an outfit can end up looking either hideous, cheap or ugly, on the flipside, proper styling can turn the uglyiest of dresses into avante gaurde sculptural creations. -
Fashion is essentially the most popular mode of expression: It describes the ever-changing style of clothes worn by those with cultural status. A fashion trend occurs when others mimic or emulate this clothing style. Fashions vary greatly within a society over time, but also are affected by age, occupation, sexual orientation, location and social class. Today, a fashion trend starts with fashion designers, who design a spring and fall collection based on cues and inspiration they’ve gathered throughout the season. These cues can include popular culture, celebrities, music, politics, nature or something else entirely. At spring and fall runway shows, fashion designers showcase their designs to photographers, writers, buyers, and celebrities. The photos and fashion features the writers and photographers produce as well as the purchasing action taken by retail buyers and fashion-forward celebrities influence the way in which the mass population receives the designer’s work. Other designers draw their inspiration from these fashion designers and create affordable designs for the mass market. The fashion trend then continues in malls, shopping centers and boutiques around the area. Some trends start in one country and span multiple countries, while others remain confined to one region.
FASHI COMM
ION IN MUTE
Fashion Trends 1960-Present Fashion in the 1960s reflected the cultural and political upheaval of the time. The hippie and counterculture movement gave rise to accessories like Pocahontas-style headbands and medallions worn around the neck. Hippies wore long, loosely fitting clothing, often in natural fabrics. Hemlines rose as Mary Quant popularized the miniskirt and hot pants in her lines for JC Penney. And mod fashion, with brightly colored space-age geometric patterns, shift dresses and colored tights became the mainstream. Both miniskirts and mod-shift dresses were worn with knee-high go-go boots. Designers like Emilio Pucci revolutionized the era with his psychedelic fabric prints, and fashion icons like Jackie Onassis Kennedy were the picture of feminine class and sophistication. The 1960s were also influenced by the development of synthetic yarns, which gave way to fabrics like polyester, spandex and lycra, all of which are still used today. During the 1970s, the loose-fitting hippie clothes of the prior decade gave way to exotic fabrics and bell-bottom jeans for men and women. Hemlines continued to rise and hot pants continued their popularity, reflecting the flashy style of the decade. However, the 1970s also saw the popularity of a longer hemline, from midcalf to ankle-length. Women wore peasant-style clothing, especially blouses with off-the-shoulder necklines and lace trim.-
International Fashion Fashion is a international safe haven for people all across the world. its one of the most effective forms of communication since their is no need for speaking. however fashion is a world of trends, and to remian ‘relevant’ one must follow them. different countrys have different trends that then catch on around the world. The problems is that with everynce chasing something unatainable and being ‘trendy’ they loose all value.
Unkown markets otherwise untained from outsided markets are now becoming infultrated with international design. There is a preconcived notion that ‘travel=wealth’ so by buying souviners of clothes that you can wear to parade arounf and broadcast your fiancial position has created a mini market of goods, which end up in skips and waste sites , once the desired location has usines its purpose
By donation clothes and goods, people are bale to not only help the enviroment but give people am experience and oppurtunity o use somthing thst would otherwise have been unlovedand thown away in the garbage
To a certain extent I suppose we communicate who we are through what we wear. Whenever I enter a new space or community, I feel a tangible panic to define who I am as clearly as possible. Others might feel the same. Perhaps when we are younger, too, we feel this desire to quickly sketch the outlines of our personalities, as if we are uncertain of them. Almost as if we’re afraid they’ll shift and shimmer away. As if when we find discover a new trait or passion within ourselves, we need to shout, “Look! Look what I’ve found here! Turns out I like Surrealism! Someone write that down!” We express ourselves in any way we can – through song, and dance, and blogs, photography, poetry, art, sport, and inevitably through fashion.
Companies and corporations have realized that affluent consumers are the most attractive targets for marketing their products. The upper class’ tastes, lifestyles, and preferences, trickle down to become the standard which all consumers seek to emulate. The not so well off consumers can “purchase something new that will speak of their place in the tradition of affluence.” Emulation is also a core component of consumerism in the 21st century. As a general trend,
Fashion is no longer, if it ever was, as simple as “I need a pair of jeans, therefore, I’ll purchase the first one that fits”. But the digital rise has added a new layer of meaning to the consumerism game, and that is the notion of experience. We crave for our shopping endeavors to be deeply personal, crafted by brands to accommodate our needs, and the final product is only a fragment of the sale. So, instead of mindlessly buying, we’d rather opt for just one item, the one that epitomizes an experience. Convenience, availability, uniqueness and the
Fashion
Fashion is all about reference and innovation. And becuase of that it can be hard to see how using someones old clothes show evolution in your style, but the trick is in the ‘augmentatio’ of the clothes. How you style and dress the piece makes a world of difference and can differntiate your style from the clothes predecessors.
Alternatively customisation can be used to entirely transform a garment and inturn make it orginal, see desiners Virgil Abloh, Kim Jones and Goscha Rubinski for reference on how to turn old designs and iconography into new , tredy and relevant concepts. As a society reycyling is one of the most simplest ways to help the enviroment without making a drastic change to ones lifstyle
----it can be fun and enjoyable, and once it has infultrated your normal routine it will become much more of an enjoyable sport rather than an exasperating chore. Fashion is always progressive and it has prodominetly influence culture and society around the world. reycling garments doesnt mean we should stop being innovative and procucing then.
FIN CREDITS PHOTOGRAPHY Bradley Fisher STYLING Bradley Fisher Writing Bradley Fisher Editing Bradley Fisher LOCATIONS Barcelona, Spain London,England