Does Your Business Know the Trend?
Building Trends
Building Trends Magazine is the
business ethics, and industry
• Showcases local
source for information on the lat-
service. Each high-gloss, full-
homebuilders
est trends, products, and tech-
color issue features valuable
niques in the local homebuild-
insight concerning the latest in-
ing arena. In markets across the
dustry news, legal issues, finan-
country, Building Trends high-
cial information, educational op-
lights
portunities, and industry events.
leading
homebuilders
and their commitment to building quality homes,
• A free service to industry decision-makers • Engaging, full-color, and contemporary • A local resource directory • Recognizes industry needs
Why Advertise?
Advertising paves the way for your business by pre-selling a product or service. Putting your name in front of your target audience allows cus-
tomers to come to know and trust your company. A consistent advertising campaign is the most effective method, not only does it establish a relationship with your customers, but it supports the branding efforts that are critical in today’s competitive market. • Keep your message in the eyes of potential customers • Create a positive, successful image for your company • Maintain the interest of present customers • Frequency discounts make
2 PAGE Quantity Production Reprints Fee
S P OT L I G H T S
2
Total
Cost Per Unit
1000
$600
$2100
$2700
$2.10
2000
$600
$2325
$2925
$1.16
3000
$600
$2550
$3150
$0.85
5000
$600
$3000
$3600
$0.60
10000
$600
$4125
$4725
$0.41
Total
Cost Per Unit
advertising more affordable
4 PAGE Quantity Production Reprints Fee
S P OT L I G H T S
Advertising with Building Trends puts your name beside the most esteemed names in the industry.
Spotlight Reprints Hit Your Target Audience • Distribute in showrooms • Include in bid packages • Supply to your sales team
4
1000
$1200
$2700
$3900
$2.70
2000
$1200
$3125
$4325
$1.56
3000
$1200
$3550
$4750
$1.18
5000
$1200
$4400
$5600
$0.88
10000
$1200
$6525
$7725
$0.65
Total
Cost Per Unit
6 PAGE Quantity Production Reprints Fee
S P OT L I G H T S
6
1000
$1800
$3250
$5050
$3.25
2000
$1800
$3750
$5550
$1.88
3000
$1800
$4250
$6050
$1.42
5000
$1800
$5250
$7050
$1.05
10000
$1800
$7750
$9550
$0.78
• Direct mail to target audience* • Include in accounts payable/ receivable mailings • Tradeshow handout
• For other quantities add $225 per 1,000/2-page, $425 per 1,000/4-page and $500 per 1,000/6 page. • Prices include UV coating. Shipping and sales tax (where applicable) are extra. * Ask your local publisher rep for pricing to have the Building Advantage mailing house label and mail your reprints to your supplied list of contacts.
AD SIZES & MECHANICAL SPECS BUILDING TRENDS ADVERTISING RATES - COLOR SIZE
1X
6X
12X
Cover
$1775
$1580
$1400
No Bleed - 7.50" x 10"
Full Page
$1450
$1300
$1155
Full Bleed - 8.75" x 11.25"
1/2 Page
$1075
$970
$860
1/3 Page
$900
$805
$715
1/4 Page
$775
$685
$610
1/8 Page
$525
$475
$420
Full page
(.125" bleed)
1/2 page Horizontal
BUILDING TRENDS ADVERTISING RATES - B&W SIZE
1X
6X
12X
Cover
$1425
$1275
$1135
Full Page
$1050
$945
$840
1/2 Page
$750
$660
$590
1/3 Page
$550
$495
$445
1/4 Page
$450
$405
$360
1/8 Page
$375
$350
$300
7.5" x 5"
1/2 page Vertical 4.97" x 7.35"
add $100 for spot color INSERTS: For insertion into mail polybag: 1 page - $645; 2 panel (4 pages) - $795; 1/3 page Square
3 panel (6 pages) - $945; Stapled-in inserts (sized 8.5" x 11" or smaller):
4.97" x 4.97"
4 page - $1195, 6 page - $1295
DIGITAL OUTPUT SPECS Platforms may be Macintosh
Resolution
or PC Applications
Minimum of 300 dpi; PDF,
• Adobe Acrobat PDFs
JPG, TIF, EPS
Version 4.x and up: Offset
Proofs
print quality with color
Please include Color or
separations if necessary.
Black & White Laser proofs
• TIFF, JPG or EPS
1/4 page Horizontal 4.97" x 3.68"
Acceptable Media
High Resolution TIFF, JPG,
Files may be sent on CD-
or EPS are acceptable.
ROM or DVD
Fonts should be outlined
Multiple Markets
and all images need to be
Separate artwork files
embedded.
may be required for
• If the ad is not received
multi-market advertising
in one of the formats
buys. Contact your local
listed above, it will not be
publisher rep for
accepted.
instructions.
1/4 page Vertical 3.5" x 5"
Building Trends contains articles from both a National and Local perspective! Building Trends Magazine is a network of local trade publications concerning local interests as well as products, services, and topics of national concern.
Local editorial departments may include: Sales Perspective, Environmental Perspective, Legal Perspective, Developer’s Trends, Designer’s Trends, Realtor’s® Trends, Supplier’s Trends, Industry News, People in the News, and other informative departments.
National editorial may include: Building Trends covers one different homebuilding topic in a detailed and informative way each month. The Building Trends National Features may include content on the following topics: • Home Technology - Home automation, home theaters, security systems, structured wiring • Surfaces & Finishes - Countertops, floorcoverings, walls & ceilings
• Curb Appeal - Entry doors, brick and siding, roofing, lighting, landscaping, paving • Interior Design - Lighting, hardware, trim millwork, interior doors, fireplaces, stairs, closet systems
• Windows - Style, efficiency, architecture, and glass technology
• Weathering the Elements - HVAC, insulation, house wrap, anti-mold products, siding and
• Kitchens - Appliances, cabinets, sinks, faucets,
brick, roofing, pest control
lighting, floorcoverings, countertops • Green Building - Engineered woods/stone, • Outdoor Living - Decking, landscaping, fencing,
heating/cooling alternatives, sustainable
outdoor lighting, retaining walls, outdoor
building materials, increasing IAQ (indoor air
kitchens, fireplaces
quality), plastic piping
• Doors - Entry, interior, patio and overhead
• Construction Technology - Concrete & masonry, foundations, framing, engineered lumber,
• Baths - Fixtures, faucets, home spas, hardware,
panels, walls systems
tile, countertops
Ask your local publisher for this year’s schedule. Stay informed with Building Trends Magazine.
www.BuildingTrendsMagazine.com