Elementfunding chart your own course ebook 5 18

CHART YOUR

COURSE HOME ELEMENT FUNDING

Your

CAREER SEARCH is over

A Safe Harbor for LOAN ORIGINATORS

BRANCH PARTNERSHIP

FIND YOUR PLACE

WELCOME HOME

The Last Career Move You’ll Ever Need to Make

At last. Your search is over.

For perhaps the first time in your origination career, you can become truly productive with a mortgage partner who understands that success is achieved as much as one’s ability to develop loyal borrower relationships and purchase-referral sources, as it is by competitive interest rates and compensation structures.

At Element Funding, we keenly understand that our organization is only as good as our Loan Originators’ capabilities in creating an unmatched customer experience for their borrowers and referral partners. With this legacy in mind, every decision is made with considerations for how it enables the organization’s Loan Originators to be more successful at their craft.

Your search for a mortgage company that respects your opinions, supports your needs, and aligns with your vision of what you represent to your customers, ends when your partnership with Element Funding begins.

Welcome home.

A Clear and Focused Vision for Successful Mortgage Professionals We have a simple, but powerful plan that is guided by a clear and focused vision to find the best and most enterprising mortgage professionals in the industry, and provide them an unmatched opportunity to grow themselves and their business.

As a mortgage professional, you will partner with one of the nation’s fastest growing mortgage lenders, without foregoing the entrepreneurial spirit and the power of choice that is at the heart of so much of your professional and personal success.

We believe there is no greater recipe for success in real estate finance than to combine the entrepreneurial instincts of the industry’s best originators with the financial strength, connectivity, and innovative thinking of a Corporate Office that exists to enable its originating partners’ personal and professional success.

Element Funding A Division of Primary Residential Mortgage

Partnering with the Mortgage Industry’s Best.

Element Funding is a business made up of highly experienced sales and support staff from the mortgage banking industry whose mission statement reads “to provide an exceptional level of service to our customers, employees, business partners and stakeholders.”

Element Funding is headquartered in Alpharetta, GA with branch locations having local decision making authority to offer mortgage loans for residential properties primarily in the southeastern US, and the ability to handle mortgage financing in a total of 49 states. We think that the current environment still offers great opportunities, and expansion in additional locations is planned thru new branches, and loan officers.

Element Funding provides the right platform for growth.

Element Funding offers a better way for the mortgage professional to serve the home buyer on a local level, while having the power of a national mortgage bank. Our goal is to provide the home buyer with the most experienced loan experts, the lowest rates possible for a wide variety of mortgage programs, unbeatable service levels, and a worry-free home financing experience, whether the client is buying a new home, refinancing an existing loan, or obtaining a home-equity loan.

We opened for business with two objectives that are foundational to our success: Deliver a positive and personal customer experience to help families finance their home ownership dreams.

1 2

Develop a mortgage banking platform 100% retail-focused on attracting the mortgage industry’s best talent through operational, financial, regulatory, and relationship excellence.

Since that first year in business, Element Funding has been the mortgage lender of choice for more than 26,000 families, funding more than $5 billion of mortgage loans.

Today, Element Funding has more than 180 mortgage professionals at 18 locations across the southeast.

As the #1 division of Primary Residential Mortgage, Inc, a national mortgage lender, for the last 10 years, Element can show you how to grow your business and influence in your market

Element Funding is a high powered mortgage company… with a hometown feel!

Element Funding A Division of Primary Residential Mortgage

By the Numbers $5,652,000,000 $610,000,000 $1,000,000,000 26,000 1,900 181 24 100 99 93 91 6 49 18 5 3 0

Total of mortgage loans made since Element Funding opened in 2007 Average annual retail production in 2016-2017 Monthly warehousing capacities to fund loans Total number of families served since 2007 Total employees nationwide in PRMI Element Funding associates in the southeast Branch locations Percent of production that is retail Percent of volume funded in our name Percent of borrowers satisfied with their Element Funding loan experience Percent of production that is purchase-driven (not refinance) States where Element Funding is licensed States where our parent company, PRMI, has a physical Branch location Secondary market aggregates whose products we offers Full-time program administrators working to ensure our Loan Originators have cutting-edge products Full-time product scenario desk associates and trainers Debt: We are one of the few mortgage banks that is debt-free

Branch Partnership Find your place to succeed.

If you’re an experienced mortgage branch manager, here’s a fresh opportunity to grow professionally in a supportive environment. Let’s talk about how Element Funding can serve as the platform to enhance your career.

Element Funding is one of the fastest growing affiliate programs in the mortgage industry. Clearly, we believe in the power of entrepreneurial spirit. But, we also recognize its many challenges. We developed branch opportunities to offer confident entrepreneurs the solid infrastructure, along with generous empowerment, they need to succeed in any economy. At Element Funding, we offer your mortgage branch everything you need to succeed - an array of products, market competitive pricing, responsive support - along with some of the most attractive compensation and benefit plans in the mortgage industry.

We invite you to get to know more about Element Funding. We are hiring branch managers who want to grow with us. If you have what it takes, and would like more information about our branch affiliate program opportunities, contact us today. Begin enjoying the advantages of working with ALL the Elements you need to succeed.

National & Regional Presence Element Funding is a leader in the southeast, while PRMI is a nationally respected mortgage bank. We have the connectivity, influence, and presence of a nationwide mortgage banking enterprise without the bureaucracy and corporate mandates so common in large organizations.

Agency Delegation We are currently a direct seller / servicer with both Freddie Mac, Fannie Mae and Ginnie Mae. We currently service more than 80 percent of our monthly government volume. These delegations, along with our correspondent lending and capital markets conduits, allow us to offer excellent pricing, a diverse product offering, and access to new programs as they become available.

Local Operations & Market Expertise We understand how beneficial it can be to have in-house lending operations sitting nearby with extensive and invaluable local market expertise.

Face-to-face communication and cohesive strategy are excellent conduits to creative problem solving. We value strong working relationships that have formed over time, and are always willing to support your local operations.

Onboarding / Growth Support We know that change for any organization can be intimidating–learning and integrating into new systems and navigating the complex requirements of today’s lending environment.

Because of this, PRMI has created an entire department dedicated to supporting you as you assimilate into your new home. We provide onsite setup, training, and ongoing systems support.

Our team consists of experienced Originators and operations personnel who understand the importance of meeting the demands of today’s business. We have the tools and resources that can be customized to your onboarding experience, whether you are a one-person shop or a 200-person organization.

Executive Level Access In many large organizations, it can be difficult to obtain access to the top tiers of management to share ideas and concerns. At Element Funding, you’ll have one-on-one, direct access to Corporate-level management.

Marketing Support We employ a team of professional graphic designers who are available to assist our Branch Partners with custom graphic design services along with dedicated compliance professionals who approve your requests quickly while keeping you compliant with the latest regulations. We have radio and television advertising ready to air that can be easily customized to your local area, produced with our sophisticated videography resources. We also offer support for your social media efforts with automated turn-key solutions.

Additionally, we have a Marketing Portal where all of our marketing materials are available for download or for printing.

Our PR specialists will showcase your business for national industry media outlets, and our dedicated CRM team will enhance your marketing efforts to grow your business.

Leadership Team

Steering in the right direction Kirsten F. Goelz Division Underwriting/Operations Manager Kirsten is responsible for all credit risk, closing and postclosing decisions. All underwriters report to her, as does the GFE audit team, closer/funders and postclosing liaisons.

As a 29-year veteran of the mortgage banking industry, Ms. Goelz’ experience spans retail, wholesale, and correspondent mortgage lending. Her strength is primarily in Agency and Government lending, and has been an FHA delegated Underwriter for 12 years, is a delegated VA Lapp reviewer, and is risk management certified. Kirsten has direct interaction with all aspects of the corporate office to improve operational efficiencies.

Kirsten resides in the Cumming suburb of Atlanta, GA. Her two adult daughters and grandchildren all live in the Metro Atlanta area.

Gus M. Pasquale Principal Gus directs Element Funding’s interests throughout the Florida region. In this role, he works with branches and business partners to drive residential mortgage business in Florida. In addition, Gus also drives division-wide marketing and related activities to help grow the business across our footprint. He has 27 years of mortgage banking experience.

Prior to Element Funding, Gus served as Vice President and Regional Sales Director of Builder Services at HomeBanc Mortgage Corporation, responsible for over $300 million in annual home loans made through alliances with several dozen builders in the Florida region. He has also worked at Universal American Mortgage (Lennar) and Intercoastal Financial Group. Mr. Pasquale was recognized by the Gold Coast Builder Association as the “Mortgage Banker of the Year,” and by Cornell College in Iowa as “Sportsman of The Year”. He is affiliated with the Builders Association of South Florida, the Florida Builders Association, Western Communities Football League, as well as the Boys & Girls Club of West Palm Beach.operational efficiencies.

Gus graduated from Cornell College, Iowa with a B.S. in Economics. He resides in the Wellington area of Palm Beach County in Florida with his wife, Betty, and they have two children.

Larry W. Sutton Jr. Principal Larry is responsible for the organization’s mortgage production and growth into new markets in terms of branch offices.

Prior to Element Funding, Larry had been the Senior Vice President and National Sales Director of Builder Services at HomeBanc Mortgage Corporation. In this role, he was responsible for approximately $1 billion in annual home loans made through alliances with several dozen builders.

Larry left HomeBanc in March 2007, after 10½ years of service, and has also worked at NationsBank where his experience in mortgage banking spans 24 years.

Mr. Sutton has been recognized in Mortgage Originator Magazine as one of the “Top 200 Mortgage Originators” in the country.

Larry is a graduate of Florida State University with a B.S. in Economics. He resides in the Alpharetta suburb of Atlanta, GA, with his wife, Melissa, and three children.

Lee A. Waldo Principal Lee is responsible for driving mortgage production in Georgia and the Carolinas, and enhancing customer service delivery throughout the company’s footprint.

As a 15 year veteran in the mortgage banking industry, Mr. Waldo has personally originated over a quarter of a billion dollars ($250 million) in mortgage loans and has been named as the “Top Gun” for one of the top lenders in the Southeast.

As a consistent top producer, he acts as a mentor to up and coming loan officers throughout the division.

Lee resides in the Monroe suburb of Atlanta, GA, and is a 1994 graduate of the University of Georgia with a bachelor’s degree in Business Administration. He has been married to Kelly for 19 years and they have two children. Mr. Waldo is an active member of First Baptist Church of Monroe, Georgia, and also a Trustee at George Walton Academy, where his children attend school.

Element Funding A Safe Harbor for Loan Originators

Finally, a mortgage partner that completely meets your needs We’ve become a safe harbor for thousands of mortgage professionals where all their business needs are completely satisfied.

When it comes to mortgages, we don’t leave anything to chance, especially when it comes to something as important as getting your clients’ loans approved. We have streamlined the mortgage process and provide all the tools and resources you need, so all you have to do is spend time originating loans.

We’ll do all rest. Quickly and completely.

A high-powered mortgage company... with a hometown feel!

Winning Attitude

Aggressive Underwriting

Originators excel personally, professionally, and financially

Branch Level Control

Our underwriters know investor tolerances and push to make every loan possible. They are on YOUR team! $1 billion in Warehouse Line Capacity No fear of lacking funds for your closings

Managers have local autonomy to WOW your customers!

Licensing

Dedicated Operations Personnel Processing, Underwriting and Closing are part of your team

Superior Commission and Pricing Model Element’s customized plan is designed to recruit and retain winning Loan Officers

Your Commissions Paid out every other Friday brings your rewards to you quickly

Technology Simple, familiar, easy to learn. From Point of Sale (Encompass) to our intranet, all aspects are extremely user friendly including Mobile App and Lead Tracker

Close loans in the southeast and up to 49 states

Training On-staff trainers in addition to Leaders who coordinate on-going training to make you the most talented in your market

Marketing We have a full service marketing and graphic design team who coordinate marketing requests with Brad Roche, National Marketing Trainer and Gus Pasquale, Principal to deliver a premier image and style to the market for every sales person.

Included the company offers Surefire for database management, Exclusively designed market search for likely sellers and buyers using key algorithms.

Mortgage Coach is imbedded in our pricing engine for easy comparison quotes for clients. Our social media platform is two fold with our internal design team as well as Social 5 involvement. See Marketing page for additional information.

Actively Seeking You You are a highly skilled mortgage professional, and we want to speak with you regarding the opportunities that Element Funding offers! We are strategically growing market share across the southeast with our high-powered retail lending platform designed by originators for originators.

We are actively seeking: Sales Managers with an established team looking for career growth to manage their branch with best-in-class resources and support provided by a team of experts.

Loan Officers who consistently produce and are interested in doubling their volume through the Element Funding Platform.

We give you: • Dedicated Local Underwriting, Processing and Sales Support • Bi-weekly Pay Period • Direct FHLMC/FNMA/GINNIE MAE Seller/Servicer • Mobile App Technology • Dedicated Onboarding Team Ensuring An Effortless Transition We are proud of the low rate of attrition for both our sales and operations associates, and our corporate culture offers you the environment to flourish with an emphasis on customer satisfaction while achieving work/life balance.

You have many choices when finding the right lender.

Look to Element Funding to call home.

What our originators are saying Hear from originators about why they love calling Element Funding home.

It’s simple... Element Funding has created a culture of serving. Serving our customers and serving each other every step of the way. From the top down, everyone shares the common goal of getting things done, while making the customer experience seamless and stress free.

As a loan originator, I can only be as good as the support team behind me, and I can happily say that I have the best team in the business!

Lane Baron | Loan Officer | Sunrise, FL | NMLS #332466

Change is a hard thing and a risk, especially when you do a lot of loans! I can truly say my transition to Element Funding, the principals’ support, and operations’ experience and helpfulness undoubtedly made it seamless. Two years later, I feel blessed to be a part of this organization, not because of pricing, products, and the process, but because of the ethics they display.

Brad Roche | Branch Manager | North and South Carolina | NMLS # 135191

I appreciate the leadership Element Funding provides. When there is an issue, they are quick to respond and assist in any way they can. There is mutual loyalty that is invaluable to me.

Nicole Johnson | Branch Manager | Orlando, FL | NMLS #341832

I have been a loan officer at Element Funding for more than seven years. There are many reasons why I am planning on finishing out my career at this company, the most important being the caring culture in which I operate. From the leadership to the operational staff, the caring nature of this company, not only for the employees, but most importantly our borrowers, is the most valuable trait an organization can have. I have heard many times “Our playbook is pretty thin, let’s just do the right thing and move on.” Pretty much sums it up.

Frank Bennett | Loan Officer/Sales Manager | Georgia and Florida | NMLS# 16401 - MLO26699

I have been with Element Funding more than four years now. I had been with several other companies over the last nine years and after all of the turn-over and changes in the mortgage business, it was very important that I choose a company with a good, solid reputation in Atlanta. I have been very happy with Element. Element has been a consistent company that I can depend on in an ever-changing market.

Ashley Rustom | Senior Loan Officer | Atlanta, GA | NMLS #270223 - MLO26736

Our industry if it is nothing else, should be known for three things: integrity, professionalism, and service. As a loan officer, I could have worked for anyone, but proudly choose Element Funding because of those very points. It is comforting to know that I have a team behind me that I can depend on as others are depending upon me.

Ray Evans | Branch Manager | Newnan, GA | NMLS #218350 - MLO28058

Element Funding is one of the best places to be to grow my business and be educated in product and government requirements. I have an amazing support team behind me from management, underwriting, processing, and closing/funding. Handing a loan over once originated I can trust that my team will get it to the finish line and with great service to my clients.

Nichole Manor | Branch Manager | West Palm Beach, FL | NMLS #339002

Element Funding Locations Georgia

Monroe

3480 Preston Ridge Road, Suite 150 Alpharetta, GA 30005 Phone 770.604.6021 NMLS #151067

1901 West Spring Street Suite 208 Monroe, GA 30655 Phone 678.873.9070 NMLS #98332

Athens

Decatur

Headquarters

3651 Mars Hill Road, Suite 1500 Watkinsville, GA 30677 Phone 706.410.1247 NMLS #1224878

305 East College Ave. Decatur, GA 30030 Phone 770.604.6029 NMLS #1677757

Covington

Westerville

Ohio

1108 Clark St. SW Covington, GA 30014 Phone 770.728.1992 NMLS #151069

470 Olde Worthington, Suite 200 Westerville, OH 43082 Phone 770.604.6037 NMLS #1243813

Jasper

Tennessee

744 Noah Drive, Suite 106 Jasper, GA 30143 Phone 866.808.2134 Branch NMLS #1415228

Newnan 37 Calumet PKWY, Building M, Suite 200 Newnan, GA 30263 Phone 770.309.2155 NMLS #1324651

Hixson

5617 Hwy 153, Suite 201 Hixson, TN 37343 Phone: 423.451.4814 NMLS #1692728

North Carolina Charlotte

14825 Ballantyne Village Way, Suite 250 Charlotte, NC 28277 Phone 704.728.0191

Davidson 200 N. Harbor Place, Suite E Davidson, NC 28036 Phone 704.728.0191 NMLS #1413991

Mooresville 702B Brawley School Rd. Mooresville, NC 28117 Phone 704.728.0191 NMLS #1298133

Florida

Broward

Jacksonville 841 Prudential Drive Suite 1200, Office 1252 Jacksonville, FL 32207 Phone 904.469.0225 NMLS #1633258

Miramar 80 Heron Pointe Ct. Miramar, FL 32550 Phone 850.533.6122 NMLS #1249913

Palm Beach

1007 Shotgun Rd. West Sunrise, FL 33326 Phone 954.332.0505 NMLS #380360

701 Northpoint PKWY, Suite 405 West Palm Beach, FL 33407 Phone 561.253.0140 NMLS #377598

Central Florida

Titusville

5401 S. Kirkman Rd., Suite 490 Orlando, FL 32819 Phone 407.367.5570 NMLS #380036

2323 So. Washington Ave. Suite 219 Titusville, FL 32780 Phone 706.530.5853 NMLS #1563617

MARKETING Element Market Place • Lead Source Reports to send weekly or monthly to Referral Partners.

• Listing Agent and Partner Promo Packet.

• Cross-Selling within the process for exponential volume growth.

• On Staff Coaching and Creative Marketing Consulting.

• Onsite Visits to work the systems most effectively.

• Podcast Marketing Library • Effective marketing custom email templates to gain more referrals during and after the process.

• Database mining and the skills to gain a 34% yearly return. Beyond those that return naturally.

MARKETPLACE

Live 2 Serve

www.elementfunding.com Primary Residential Mortgage, Inc., DBA Element Funding, NMLS #3094. PRMI is an Equal Housing Lender. Some products and services may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. Programs, rates, terms and conditions are subject to change and are subject to borrower(s) qualification. This is not a commitment to lend. North Carolina Commissioner of Banks L-112833. South Carolina Department of Consumer Affairs MLS3094, As Element Funding MLS-3094 OTN#1.