SAGE’S MARKETING PROGRAM TACTICS

Selling A Lifestyle

Home buyers aren’t just looking for four walls and a roof, they are looking to buy into an overall lifestyle.

It is up to our marketing to effectively convey that lifestyle to as many potential home buyers as possible. To effectively sell a lifestyle we need to put ourselves into the shoes of the potential buyers. That is where our marketing really begins. We look to establish one or depending on the property a small handful of buyer profiles. This allows us to get into the imaginations of potential buyers so that we can develop a message that will resonate with them and determine the best channels to reach them.

PREPARING/STAGING

There are many different things that have to happen before a property can be properly marketed. Many of these items have to do with getting the property primed, shined and ready to be photographed in preparation for its market debut. This process is typically referred to as ‘staging’ a home.

Staging can mean anything from a judicious reorganization of existing furniture, highlighted by some fresh flowers, to complete redecoration and the furnishing of a vacant home. There is great value in staging because it helps market a home to a broader audience than only that with tastes similar to the current owner. Usually this involves dealing with things such as clutter or furniture placement that the homeowner has come to accept but perhaps might not best present the home to the marketplace. The way we live in a home and the way we present a home to make best market impact are two completely different things. If the goal is to sell the home for the most amount of money, homeowners are well advised to appeal to the widest audience possible for the current buying climate and keep an open mind to staging possibilities.

Please consider that if you are presented with three apples all the same size, one nicely shined up and the others dusty, or bruised and damaged, people will gravitate to the one that is polished. People will also pay more for the apple that looks best. The appeal is just human nature and in regards to the sale of a house, the stakes can be very high indeed.

Your Sage REALTOR ® is experienced in making staging suggestions and could even refer a professional stager should the need arise. A home perfectly staged looks like it belongs in a design magazine. In order for all the other marketing elements to fall into place, the staging process should really be completed at least a week before the property is to go on the market.

Professional Photographs

Sage Real Estate has found that having exquisite photographs of the property is essential to presenting a home at its very best and maximizing its digital, online and printed appeal. These photos form the foundation of the marketing for the property. Buyers have refused to “waste their time” visiting a home because of grainy, poor quality or inadequate pictures that they see online. Professional photographs really make that big a difference.

Sage Real Estate provides professional photographs for all its listings. The photographs are subsequently reviewed and processed by Sage’s in-house Graphic Designers and then colour-corrected or enhanced, if necessary. Your home will make its very best possible first and lasting impression.