VALUE OF WEBSITE FEATURES

Sage produces a website for each of its listings. This website contains the information the buyers covet most.

Source: National Association of Realtors®. Profile of Home Buyers and Sellers 2022.

Detailed Info About Properties for Sale 80%

Floor Plans 49%

Photos 85%

Individual Listing Website

A unique website will be developed that is custom-built for your home and will be hosted on a URL that is easy to remember (usually the street address). This website will highlight all of the features of the property in a convenient, effective format. The best images of the property will be prominently displayed on the site. All marketing tactics will be geared towards driving traffic to that site because it is there that prospective buyers will easily have the most detailed information about the home right at their fingertips and will be able to contact us directly. In today’s competitive hustle-and-bustle world we don’t want prospects moving on to the next listing because they couldn’t access the information they wanted. The consumer expects to have all the information required to make a decision right at their fingertips, right when they want it.

The typical listing website would include the following:

• A unique listing domain name, usually the street address. (e.g. 126YourStreetName.com)

• Detailed listing description

• 20+ high resolution photos

• Floor plan

• Video tour

• 3D Tour

• Neighbourhood description

• Google maps with street view

• Contact details

• Google Analytics tracking code

• The URL prominently displayed on the for sale sign

VIDEO/YOUTUBE

A video tour is created and then distributed using YouTube and other video sharing websites in order to drive prospective buyers back to the individual listing website. YouTube is an incredibly powerful marketing tool, with 2.68+ billion monthly active users *. Leveraging its dominance generates tremendous international exposure for your listing. Prospective buyers, anywhere in the world, can digitally see through your home 24 hours a day, at their convenience.

We will not only load the video onto our YouTube channel, which is one of the most viewed real estate channels in Toronto, but we will also dedicate some budget to get some targeted views for the video through Google AdWords.

Social Media Including Facebook

pay-per click Campaign Sage knows what it’s doing in social media arenas. Sage listings get displayed on the largest video platform on the planet: YouTube. When skillfully utilized, Facebook is an effective tool for exposing a home to a larger network of people. Sage knows the ins and outs of appropriately leveraging Facebook to maximize exposure of Sage listings. We will be leveraging the Facebook ad platform to boost our posts about this listing to ensure they get seen. Given the demographic targeting aspect of this platform, we will be targeting a number of different groups to ensure the property is seen by both potential consumers as well as to keep this property in front of Realtors® in the city.

Given the price point of each property we can also be leveraging LinkedIn as it tends to be a more professional social networking site. In particular, we will use the ad platform on LinkedIn to get the property seen by our target market. And, if the target demographic is right, we will also leverage Instagram.

Listing Syndication

One website is simply not enough. Sage’s marketing extends to more than thirty separate, far-reaching websites to get local, national and international exposure. This syndication includes a world-wide network of more than 130 portals.