OFFICIAL ACCOMMODATION & TRAVEL PARTNER OF ULTRA EUROPE FESTIVAL
PRESENTATION FOR B2B PARTNERS & PROMOTERS
COPYWRIGHT: TRAVEL 2 ULTRA COLLEGIUM MONDIAL TRAVEL
2013
ULTRA EUROPE CROATIA, JULY 12-13-2013 SPLIT CITY, POLJUD STADIUM
ULTRA EUROPE BEACH CROATIA, JULY 14-2013 ISLAND OF HVAR, AMFORA HOTEL
1 680 000,00 €+
generated revenues in food consumption (restaurants, fast food, other)
ULTRA EUROPE 2013 OVERVIEW
378 000+ moments
BIGGEST
ever International Event in the history of Croatia (since 1991)
2 450 000,00 €+
generated revenues in beverage sales
103 000+
people attended Ultra Europe over 3 Days (July 12th to 14th) - 77% from countries outside of Croatia
75+
people from over 75 countries attended the first Ultra Europe Top countries at Ultra Europe: Croatia, UK, Australia, Italy, Germany, USA, Poland, Slovenia, Brazil, Austria
350
sailing Regatta with over 350 boats participating from Split to Hvar
75+
International artists featured with 24 from TOP 100 LIST - 6 Artists featured from TOP 10 LIST
80+
hours of music featured
3
songs presented at Ultra Europe in TOP 10 RADIO CHARTS in Croatia and Globally
ECONOMIC IMPACT
€
OTHER FACTS ARTISTS/MUSIC
8 930 000,00 €+ spent during Ultra Europe
89 000+
overnights (29 % in Hotels, 24% in private accomodation, 22% in hostels, 21% in Camp)
4 800 000,00 €+
generated revenues from accomodation
289 800+ meals
*statistic and numbers are based on estimates obtained from questioners from 5000+ attendees
*statistic and numbers are based on estimates obtained from questioners from 5000+ attendees
12 300+
videos uploaded by fans with Ultra Europe content 30% + of those who attended
125 000+ FANS
9 000 000+
impressions generated
5670+
on average engaged people
45 000 000+
ATTENDANCE STATISTICS
impressions generated
6 MINUTES
# COUNTRY
average visit exceeding
1 CROATIA
12 000+
2 UNITED KINGDOM
comments received 95%+ positive
3 AUSTRALIA
90%
4 ITALY
organic growth and engagement
5 GERMANY
56 000+
6 USA 7 POLAND
post clicks / week
8 SLOVENIA 9 BRAZIL
YOUTUBE
10 AUSTRIA
360 000+
unique viewers of Ultra Europe Teaser (official video)
1 100 000+
unique viewers of Armin Van Buuren Live Set from Ultra Europe (over 30 days) over 38 minute average viewing
5600+
combined comments
*statistic and numbers are based on estimates obtained from questioners from 5000+ attendees
*statistic and numbers are based on estimates obtained from questioners from 5000+ attendees
2014
ULTRA EUROPE JULY 11-12-13-2014 SPLIT, CROATIA
ULTRA EUROPE BEACH JULY 15-2014
WHO WE ARE?
TRAVEL 2 ULTRA & ULTRA EUROPE 2013
Travel 2 Ultra is a brand of Collegium Mondial Travel. We are a market leader, boasting music events in Croatia and Slovenia, a travel company and owner of several high profile brands across Europe connected to party travel. Since the late nineties we have built a strong reputation for operating well-organized, professional and fun tours for young people.
Travel 2 Ultra was a huge hit among the visitors of first Ultra Europe in 2013. We accommodated over 25% of all people attending the festival in Split and over 80% of people attending the party on the island of Hvar (Ultra beach) on the last day of the festival.
The success of the agency lies in providing adventure filled travel experiences. With our extensive brand partner network, we take young people to various destinations throughout Europe allowing them active participation in sporting and cultural events. Along the way, we have upgraded our portfolio to offer the best and most popular concert and entertainment events specializing in major Croatian and Slovenian festivals and events.
Our catamaran from Split to the island of Hvar reached 4000 return tickets sold. The Ultra boat party was a huge hit with 6000 party people from 10 different points of departure.
Our customized performance tours meet the specific needs of each group, offering excellence in performance venues and sightseeing trips with safe comfortable travel. For over 15 years, Collegium has led the industry with seamless performance tours.
We transferred guests from 6 different airports to Split and back and we are proud to say no-one missed their plane. Over 80 buses were in rotation as our festival shuttle service transferring over 10.000 people day and night.
We were also involved in providing tailor made offers and VIP services with private transfers, excursions, etc. In 2013 Travel 2 Ultra cooperated with over 35 b2b partners from 31 different countries.
TRAVEL 2 ULTRA (ULTRA EUROPE) 2013 VIDEO
TRAVEL 2 ULTRA ONLINE
WWW.TRAVEL2ULTRA.COM WWW.FACEBOOK.COM/TRAVEL2ULTRA WWW.YOUTUBE.COM/TRAVEL2ULTRA WWW.TWITTER.COM/TRAVEL_2_ULTRA
TRUE STORY OF
LARRY AND HARRY
PRIVATE ACCOMMODATION ACCOMMODATION
ULTRA CAMPSITE Europe in the old-fashionfestival-attending way? Experience some affordable but fun accommodation at beautiful locations beside the seaside. You can be sure that you will have excellent opportunities to go swimming at breathtaking beaches during those hot sunny days. Tasty fastfood will also be offered to follow a good day of swimming and tanning. The Ultra campsite is not next to the festival venue (it’s not possible to have a camp in the middle of the city) but no worries, regular bus transfers to the venue will be at your service throughout the day and night. Camping at Ultra is the place to be. IMPORTANT:
• Ultra campsite is 25km from centre of Split (festival venue) • Festival Shuttle organized day & night • Restaurants and shops are inside the camp • Most people attending the festival stay at the camp
Camping, hotels and hostels are not your thing? You like having a lot of space to hang out with your friends on the balcony or the terrace before going to the festival? Choose Ultra apartments. Various types of apartments to suit everyone’s tastes are offered. If your buddies from the gang like to sleep in separate bedrooms, or to chip in and cook your favorite meal together, then this is the best choice for you. Experience a typical Croatian apartment and get to know its owners and neighbors and treat yourself to an unforgettable vacation; you might even get a chance to get some extra knowledge about Croatian life from the locals. Apartments offered are set for groups as small as 2 people to up to 10. All apartments have kitchen, bedrooms, balcony or terrace, bathroom and air conditioning (pay at the location). It’s possible that one of the beds is in the living room and can also be used as a couch (your choice). IMPORTANT:
• Ultra apartments are located in the suburb of Kasteli near Split (15 km long bay north of the city) • The Festival shuttle bus will running day & night and has stops on main road through the Kasteli area where all apartments are located. •
The seafront is a walking distance.
HOTELS ACCOMMODATION
HOSTELS You like travelling and having the feeling that a dry and tidy bed will be waiting for you upon your return from sightseeing or partying at the festival? Great idea, but you think hotels are a bit too expensive and not worth the money? Choose an Ultra hostel. This kind of accommodation is regularly offered as dormitories throughout the year for the thousands of students of Split’s University; therefore they are familiar with young people seeking for fun and prepared to host them. Affordable, great locations, lots of people from all over the world… the list continues on and on. Maybe sharing toilets and showers isn’t that bad, hmm? The large dormitory is located in the southern part of the city in the educational district. With only a short walk to the beautiful coastline and some of Split’s most enchanting beaches you will surely enjoy your stay. This is a must for all budget travelers. It takes 30 minutes by foot to reach the hostel from Split city centre. From the hostel to the beach is a 15 minute walk. A hostel offers you triple rooms with shared toilets and showers. IMPORTANT:
• Close to the city centre • Only young people • Budget accommodation • Short stay possible
Traveling in style is your thing? You love the whole hotel experience? Well, we managed to arrange every type of hotel accommodation Split has to offer. If you are looking to sleep in one of the best hotels, choose our 4 star resort hotel famous worldwide. If you can only afford something less glamorous, then choose some of our great 2 and 3 star city hotels. Our hotels will surely offer you the best service from all types of accommodation that we have organised for Ultra Europe. You can be sure that these hotels are located near the festival venue, city centre and beaches. In our starting offer of packages we can’t reveal the name of the hotel, but at the same time this means that the price is much lower at the moment. All packages offer standard hotel rooms for 2 or 3 people.
ULTRA SAILING Ultra Sailing was one of the surprises of 2013. Over 100 sailing boats with 700 guests in total. “Party holidays spent sailing among the most beautiful Croatian islands and visiting Ultra Europe was a dream come true� is just one of the comments of guests who were on board on one of the sailboats. This product is also available for guests who have never before been on board since we also provide the skipper.
ULTRA GULETS & PARTY SHIPS We are also introducing a new product, Ultra Motor Boats & Gulets. Imagine holidays with 30-40 young party people who enjoy sun and the sea during the day and party in the best clubs & Ultra Europe during the night? It sounds great! We will be introducing various boats and programmes.
AIRPORT TRANSFER So you decided to go to Ultra Europe 2013. You saved up some cash, took your vacation from work, booked some great accommodation, bought the cheapest airline ticket to one of the airports that are relatively close to Croatia or Split and your only worry is how to get to Split. Leave it to us once again - book your airport transfers from the airport to our Split checkin point, Kasteli check-in point, Ultra Campsite or Ultra party village Medena and back. Our transfers are specially organized for Ultra guests only, therefore there are no stopovers. IMPORTANT FOR B2B PARTNERS:
• We organize airport transfers from 8 airports, • Airport transfer exclusively for your group is possible.
FESTIVAL SHUTTLE Since Ultra Europe is a major event, it’s not at all uncommon to think that it’s going to be quite a task to accommodate all our guests. To be more precise, only a small portion of people will be within walking distance of the main venue (Poljud stadium). Therefore we have arranged a special limited festival bus service for all who are visiting Split this summer. FESTIVAL SHUTTLE routes can be seen on the map below and one purchased ticket will allow unlimited access on any of the routes (for the validity of the same). This means that if you have friends staying in another place you’ll be able to visit them for no extra cost. Also if you want to hit the beaches or check out any other attractions in and around Split, all you have to do is look at the map and hop on any bus that’s heading that way.
We are keeping it simple and offering all of Splits city bus lines that are already running and we will be introducing only one extra ULTRA BLUE LINE for the campsites which run to the following stops: Ultra Campsite (Trogir) – Ultra party village Medena (Trogir) – Split check-in point (Sukoišan bus stop Split). The drop off point of ULTRA BLUE LINE is at the Sukoišan bus stop in downtown Split (Split checkin point), which leaves you with just a short 10 minute walk to Poljud stadium. IMPORTANT:
The Ultra Blue line ticket is valid on the route Ultra Campsite (Trogir) – Ultra party village Medena (Trogir) – Split check-in point (Sukoišan bus stop - Split). Ultra blue line transfers are organized specially for Ultra guests, therefore there are no other stopovers. Upon first boarding you must validate your ticket with the driver and from that point on it is valid for 72 or 120 hours depending on which ticket you choose to purchase.
BOAT PARTY The Ultra boat party is a unique experience that will be one of the highlights of your summer 2014. More than 6000 young people ready to party on of the best festival in the world upgraded their fun with a boat trip in 2013. Experience filled with music, sun and ice cold drinks. The departure point is Split Riva in the centre of the city, where your 3h boat experience will start. Just a couple of minutes away from the pier, the music and the fun starts. The barman will prepare fresh cocktails & delicious snacks. The boat stops for a quick swim but other than that, it’s just sun and the music. Later on we will also announce the DJs that will play on each particular boat, but you can expect some cool clubbing music. What more to say? A boat party is the place to be during your Ultra visit to Split! IMPORTANT FOR B2B PARTNERS:
• we can organize boat party only for specific group, • some boats will have bigger DJ names.
OFFICIAL ULTRA EUROPE
BOAT PARTY
TRAVEL 2 ULTRA EXTRAS
SIGHTSEEING TOUR Split is a town of ancient history, built and preserved over the course of 1700 years. The best way to experience Split as a whole, beyond the walls of Diocletian’s Palace, is to take a ride in one of the open-top sightseeing buses. Hop On and Hop Off as much as you like at any of the bus stops on the route and see all the best sights and attractions that the town has to offer. Ultra bonus: the bus tour will have the Ultra emphasis, we will provide gadgets, T-shirts and a prize-winning game for the Ultra experience while exploring Split.
EXCURSIONS All world travelers and many celebrities agree Croatia is one of the most beautiful destinations in the World and one of the most visited ones in Europe. The beautiful Mediterranean sea, the countless islands and historic cities along with the natural sights, some of them listed as world heritage sites. During the Ultra Festival we will offer the following excursions: National park Krka / National park Plitvice Traditional Dalmatian village / Sailing trip
VISIT TO ISLAND HVAR Visit the Island, famous worldwide as a preferred party-destination, additionally known after last year for the craziest party in the world – the amazing Ultra beach party 2013. The Island of Hvar is considered one of the most beautiful Croatian islands, the town of Hvar itself as a must-visit cosmopolitan tourist resort. The trip includes transfer to Hvar, visit to Hvar town, lunch with wine tasting, some free time for bathing, coffee in the beach bar in front of the Amfora hotel, a cocktail in Hula Hula bar and return trip to Split.
TRAVEL 2 ULTRA BUSINESS MODEL
B2B CONTRACT FIX CONTINGENT) B2B partners choose the product they want to sell from T2U website or specific products which are prepared for them especially and close a binding agreement for a fix contingent, which means they pay for it an advance and guarantee to sell the complete accommodation allotments they agreed upon. The products, the prices and the quantity of allotments are agreed by contract.
B2B ACCESS We provide our B2B partners the entry to our ORS booking system (with restricted access). This way our B2B partner can book the products, previously agreed upon by the mutual sales agreement. The sales partner gets own access code for the bookings. Upon the booking in ORS he receives an invoice automatically, according to the payment agreement. When the payment is done, the booking is confirmed. B2B partner provides customer service.
IMPLEMENTATION OF T2U BOOKING ENGINE We offer our B2B partners the implementation of our booking engine (IB mask) on their websites or on T2U translated web pages. This way direct bookings from our stock are enabled. This means when the user books anything from our IB mask it is actually the same as if he books it on our site – with the fact that we know the origin of the user – that he is actually our B2B partner’s customer. B2B partner provides customer service.
API APPLICATION Api application is used in case when B2B partner develops his own booking mask and linking it with our ORS program. That means that with previously agreed mutual sales agreement we can monitor our stocks (booking takes the selling products directly from agreed contingent). B2B partner provides customer service.
BANNER ( GENERAL ) B2B partner is using banner (for promotion) that leads a customer to our website and when the user purchases the product, we perceive it and know from where the user has been redirected. The B2B partner gets a previously agreed commission for the purchased products. Travel 2 Ultra provides customer service.
BANNER ( XML ) This is a linked banner allowing access only to one agreed product (e.g. boat party) and B2B partner gets a commission in case if the user, redirected from B2B partner’s website purchases this particular product. Travel 2 Ultra provides customer service.
CONTACT US
SANDI KUPLEN
SIMON HORVAT
general manager Travel 2 Ultra sandi.kuplen@mondialtravel.si tel.:0038641707010
project manager Travel 2 Ultra simon@travel2ultra.com tel.:0038640570100
IVOR BRUNJAK
LOREDANA HOTOVIC
project manager Travel 2 Ultra ivor.brunjak@collegium.eu tel.:00385912049695
b2b/key account manager loredana.hotovic@collegium.si tel.:0038640641711