2017 Product Book by Brainerd Dispatch and Echo Journal

NAVIGATING MEDIA

2017 Product Book

THE

Building strong business relationships by providing effective marketing solutions. (218) 829-4705 • 506 James St., Brainerd, MN 56401 • brainerddispatch.com • pineandlakes.com

Print Products Advertising@BrainerdDispatch.com

2017 Rates

218-855-5895

Digital

Display Contract Level DVContract

Discount

Sunday Dispatch

Open Rate 6 Ads 13 Ads 26 Ads 52 Ads $ 2,500 $ 5,000 $ 10,000 $ 15,000 $ 20,000 $ 25,000 $ 30,000 $ 40,000 $ 50,000 $ 60,000 $ 75,000 $ 100,000 $ 150,000 $ 200,000

$17.50

5% 7% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

N/A N/A N/A N/A $15.57 $15.22 $14.87 $14.52 $14.17 $13.82 $13.47 $13.12 $12.77 $12.42 $12.07 $11.72 $11.37 $11.02

Daily Dispatch

Echo Journal

Echoland-Piper Shopper

$8.50

$10.30

$8.07 $7.90 $7.73 $7.56 $7.56 $7.39 $7.22 $7.05 $6.88 $6.71 $6.54 $6.37 $6.20 $6.03 $5.86 $5.69 $5.52 $5.35

$9.78 $9.57 $9.37 $9.16 $9.16 $8.96 $8.75 $8.54 $8.34 $8.13 $7.93 $7.72 $7.51 $7.31 $7.10 $6.90 $6.69 $6.48

$14.30

N/A N/A N/A N/A $12.72 $12.44 $12.15 $11.86 $11.58 $11.29 $11.01 $10.72 $10.43 $10.15 $9.86 $9.58 $9.29 $9.00

Our Digital Network now spans the entire FCC Network and beyond!

Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!

Rates start at $12 CPM

Garage Sales 50 word ad base cost $1.60 CPW > 50 $

Brainerd Dispatch

Echo Journal

1 posting

Combo

Due to automatic rounding total cost may vary a small amount. * Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.

Color Rates < 32 Inches 32 - 63 Inches $4.00 PCI $150.00

63.5 - 94.5 Inches $200.00

2700

1-3 day posting $5.00 per additional day (up to 1 week) $ 00

95 - 126 Inches $250.00

4000

Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle

Classified Echo Journal

Brainerd Dispatch Run time

*Merchandise

15 word Min. /CPW >15

**Trans. & Rec.

20 word Min. /CPW >20

26.25/$1.75

30.00/$2.00

37.50/$2.50

45.00/$3.00

1 Week

2 Weeks

3 Weeks

4 Weeks

Real Estate

15 word Min. /CPW >15

10.00/$0.75

20.00/$1.50

30.00/$2.25

40.00/$3.00

Rentals

15 word Min. /CPW >15

37.50/$2.50

45.00/$3.00

52.50/$3.50

60.00/$4.00

Services

15 word Min. /CPW >15

26.25/$1.75

37.50/$2.50

45.00/$3.00

52.50/$3.50

Open Rates

15 word Min. /CPW >15

30.00/$2.00

13.20/$0.88

45.00/$3.00

60.00/$4.00

75.00/$5.00

21.00/$1.40 29.25/$1.90 34.80/$2.32

*Includes Merchandise, Notices & Opportunities, and Pets & Livestock. **Includes photo.

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2017Rates Rates PrintProducts Products2017 Print Advertising@BrainerdDispatch.com

Preprinted Tabs Contract Rate

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4 Page

218-855-5895

Due to automatic rounding total cost may vary a small amount.

8 Page

12 Page

16 Page

20 Page

Open Rate 0% $61.80 $72.10 $82.40 $92.70 $103.00 $ 2,500 11% $55.00 $64.16 $73.33 $82.50 $91.67 $ 5,000 13% $53.76 $62.72 $71.68 $80.64 $89.61 $ 10,000 15% $52.53 $61.28 $70.04 $78.79 $87.55 $ 15,000 17% $51.29 $59.84 $68.39 $76.94 $85.49 $ 20,000 19% $50.05 $58.40 $66.74 $75.08 $83.43 $ 25,000 21% $48.82 $56.95 $65.09 $73.23 $81.37 $ 30,000 23% $47.58 $55.51 $63.44 $71.37 $79.31 $ 40,000 25% $46.35 $54.07 $61.80 $69.52 $77.25 $ 50,000 27% $45.11 $52.63 $60.15 $67.67 $75.19 $ 60,000 29% $43.87 $51.19 $58.50 $65.81 $73.13 $ 75,000 31% $42.64 $49.74 $56.85 $63.96 $71.07 $ 100,000 33% $41.40 $48.30 $55.20 $62.10 $69.01 $ 150,000 35% $40.17 $46.86 $53.56 $60.25 $66.95 $ 200,000 37% $38.93 $45.42 $51.91 $58.40 $64.89 32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply.

24 Page

28 Page

$113.30 $100.83 $98.57 $96.30 $94.03 $91.77 $89.50 $87.24 $84.97 $82.70 $80.44 $78.17 $75.91 $73.64 $71.37

$123.60 $110.00 $107.53 $105.06 $102.58 $100.11 $97.64 $95.17 $92.70 $90.22 $87.75 $85.28 $82.81 $80.34 $77.86

Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded) Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Deadlines and Dimensions Brainerd Dispatch deadlines

Echo Journal Deadlines

Display Publication Date............ Deadline (5 p.m. M-F) Monday........................... Thursday prior Tuesday........................... Friday Wednesday...................... Monday Thursday.......................... Tuesday Friday............................... Wednesday Weekend Edition............. Thursday, noon

Ad Type........................... Deadline Display............................. Monday, noon Classified line ads........... Tuesday, noon Preprinted Inserts............ Monday, 10 a.m.

Classified Publication Date............ Deadline (3 p.m. M-F) Monday........................... Friday prior Tuesday........................... Monday Wednesday...................... Tuesday Thursday.......................... Wednesday Friday............................... Thursday Weekend Edition............. Friday, 3 p.m.

Ad Type........................... Deadline Display............................. Tuesday, noon Classified line ads........... Tuesday, 4 p.m. Preprinted Inserts............ Friday prior, 4 p.m.

Publishes six days a week

Publishes Thursdays

Echoland-Piper Shopper Deadlines Publishes Fridays

Sizes

Page Size (Image Area) Standard Page 6 col (10.75”) x 21” Column Width: (23” web size) 1 column...........1.6875” 2 column.................3.5” 3 column...........5.3125” 4 column.............7.125” 5 column...........8.9375” 6 column.............10.75” Double Truck...........23” Wrap....... 11.625” x 21”

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Cass Walker Longville

Hackensack

Backus Outing Fifty Lakes Pine River

Wadena

Aitkin

Emily

Crosslake McGregor

Pequot Lakes Wadena

Lake Shore Pillager

Nisswa

Crosby Ironton Merrifield Deerwood Brainerd Baxter

Aitkin

Staples Motley

Fort Ripley

Crow Wing

Eagle Bend

Garrison

Browerville Long Prairie

Onamia

Morrison Swanville

Little Falls

Pierz

Todd

Mille Lacs

Brainerd Dispatch Average Distribution: Daily 10,000 â&#x20AC;˘ Sunday 14,000 Echo Journal Average Weekly Distribution: 4,000 Echoland-Piper Shopper Average Weekly Distribution: 33,000 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Brainerd Dispatch

Obituary 5x2 (8.9375” x 2”) $225 Sunday Outdoors 6x2 (10.75” x 2”) $225 Sunday Business 6x2 (10.75” x 2”) $225 Sunday Business 6x5 (10.75” x 5”) $500 Sports Page 6x2 (10.75” x 2”) $225 Wednesday Neighbors 6x2 (10.75” x 2”) $225 Thursday Entertainment 6x2 (10.75” x 2”) $225 Comics Double Banner (full color) 13x1.5” (23” x 1.5”) Open ROP Rates

or 25% Off 13 week or more sponsorship

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5x2 (8.9375” x 2”)

$175

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Early Bird Advertising@BrainerdDispatch.com

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For new business owners*: Display ads in Monday, Tuesday or Wednesdayâ&#x20AC;&#x2122;s paper. Reach over 22,000 readers daily.

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*Includes all non-profits.

Size

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Shopper Fronts Advertising@BrainerdDispatch.com

Shopper Fronts

Get your Ad noticed! Echoland - Piper

• Six Premium placement positions are available on the front page of the shopper.

From Baxter to Walker, reaching more than 26,000 homes.

UP ? NORTH AUTOS

SHOPPER SHOPPER

Look Inside For This Week’s Auto Deals!!

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Echoland - Piper

PAID Permit No. 250 Brainerd, MN 56401 ECR WSS Postal Customer

Look Inside For This Week’s Auto Deals!!

P.O. Box 974 Brainerd, MN 56401 800.432.3703

w w w.echoland s hopper.com MMCJD.COM

FRIDAY, MARch 11,CARSHQ.COM 2016 TO ThURSDAY, MARch 17, 2016

SPRING IS IN THE SPRING AIR

VOLUME 41 • ISSUE 42

ALL

Rates:

MMCJD.COM lawn & garden ON products $500 coupon & garden products and a $500 coupon ALLand alawn

VEHICLES good towards anyMARCH compactWhen: utility tractor. good towards anyMARCH compact utility tractor. FRIDAY 18TH When: FRIDAY 18TH Come test drive lawn mowers, zero turn mowers and Compact Come test drive lawn mowers, and Compact ATV’Szero turn mowers 10AM SPM Utility Tractors. Come and see how affordable owning a John SIDES Utility Tractors. ComeSIDE andBY see how affordable a John Deere is. owning With No Interest if paid within 12 months on most MOTORCYCLES Where: 7045 RDincentives. & garden and other special Deere is. With No Interest if paid within 12 lawn months onmowers mostFOLEY

10AM - SPM

SMALL ENGINES Where: 7045 FOLEY RD & MOWERS 0% Forincentives. 60 MonthsBAXTER on Compact Utility Tractors lawn & garden mowers and other special

Receive a $250 coupon good towards qualified lawn & garden products and a $500 coupon

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8322 St Hwy 371 1-1/2 miles north of Walker, MN on Hwy 371

Hours: Check us out 8am-5pm on Facebook at Lakes Area Powersports and on Instagram @lakes_area_powersports Mon-Fri Sat 8am-12pm • Closed Sun TROPHY • KARAVAM • FLOE

7045 FOLEY RD 0% For 60 Months on Compact Utility Tractors 218-829-5356 end October 31st 2016. See dealer for details. Some restriction apply.

Westside D Liquor JOHN DEERE

& Smoke Shop

218-547-1558 | www.lakesareapowersports.com Offering The Best Selection Of Beers & Craft Beers, Wines & Liquors In The State Over 18,000 Items

Help support locally owned and operated businesses $250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires December 1 2016. end October 31st 2016. See dealer for details. Some restriction apply.

Canadian Hunter Whisky

Westside Liquor $ 95 $12 9 Help support locally owned and operated businesses

1.75 L

$ 95

BUD FAMILY $ 24PK CANS

24PK CANS

1388

24PK CANS

1249

$ 99

Sign Up For Our Various Newsletters On Our Website Www.westsideliquor.com Sale Prices Good March 14 - March 19 • 15807 Audubon Way, Baxter • 218-822-4190

www.westsideliquor.com

OPEN MONDAY-SATURDAY • 8AM–10PM ALL LOCATIONS

EXPRESS

While supplies last • No rainchecks on Baxter only sales. Thank You For Your Business. All Sale Prices & Selection May Vary Per Location depending on local suppliers’ pricing (suppliers are regulated to areas by law)

$ 99

12PK BOTTLES

1249

1.5 LITERS

ALL BAREFOOT WINES 49 $ 99

750 ML

OASIS LIQUOR

Give your body a makeover without of PEQUOT diet, exercise, surgery or downtime

LAUNDROMAT

INTRODUCING S:10”

- Pequot Lakes

CoolSculpting’s unique technology uses controlled cooling to freeze and eliminate unwanted fat cells without surgery or downtime. The procedure is FDA-cleared, safe and effective. The results are lasting and undeniable.

S:7”

Space Reservation Deadlines: Tuesdays Noon

Call for your FREE Consultation.

YOU JUST BLEW $10,000.

Serenity Spa at Breezy Point Resort

Insertion Date: Fridays *SEO Boost charges automatically apply

Breezypointresort.com • 1-800-432-8777 • 218-562-7158

Give your body a makeover without diet, exercise, surgery or downtime

200 Varick St. New York, NY 10014 : Phone 212-805-7500

ADC_GEN_P12543

Client: AD COUNCIL

WO: Ad Council- Buzzed Driving: Breathalyzer Mag. Pg.

PATh: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Ad Council:ADC:GEN:P12543:ADC_GEN_P12543

SPECS L/S: None DOC SIZE: 7” x 10” B: None G: None

TEAM Creative: Katie Willmann None Acct: Samantha Liang Prod/Traf: None Lynn Mathis Studio: matt smith/kt

MEDIA / PRINT INFO Pubs: None Media: Magazine Line Screen: None Printed: 10-15-2012 4:01 PM @ None

COLORS Cyan Magenta Yellow Black

IMAGES ADC_Breath_Gradient_C_300.tif (CMYK; 100%; 300 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breath_Gradient_C_300.tif) nhtsa_blk.eps (54.24%; SuperStudio:Logos:Ad Council:Ad Council:nhtsa_blk.eps) AClogo_blk.eps (26.22%; SuperStudio:Logos:Ad Council:Ad Council:AClogo_blk.eps) ADC_Breathalyzer_C_300_V5.tif (CMYK; 48.34%; 620 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breathalyzer_C_300_V5.tif)

FONTS DIN Pro

Bold

INTRODUCING

S:10”

Call for your FREE Consultation.

TF:YOU 800-432-3703 | 506 James Street, Brainerd, MN 56401 JUST BLEW $10,000. www.brainerddispatch.com | www.pineandlakes.com Serenity Spa apply *All of our rates are net | SEO boost charges automatically at Breezy Point Resort Buzzed driving is drunk driving. buzzeddriving.adcouncil.org

Breezypointresort.com • 1-800-432-8777 • 218-562-7158

Building strong business relationships by providing effective marketing solutions. 200 Varick St. New York, NY 10014 : Phone 212-805-7500

ADC_GEN_P12543

Client: AD COUNCIL

WO: Ad Council- Buzzed Driving: Breathalyzer Mag. Pg.

PATh: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Ad Council:ADC:GEN:P12543:ADC_GEN_P12543

SPECS L/S: None DOC SIZE: 7” x 10” B: None G: None

TEAM Creative: Katie Willmann None Acct: Samantha Liang Prod/Traf: None Lynn Mathis Studio: matt smith/kt

MEDIA / PRINT INFO Pubs: None Media: Magazine Line Screen: None Printed: 10-15-2012 4:01 PM @ None

COLORS Cyan Magenta Yellow Black

FONTS DIN Pro

Bold

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Buzzed. Busted. Broke. Get caught, and you could be paying around $10,000 in fines, legal fees and increased insurance rates.

001387048r1

Buzzed. Busted. Broke. Get caught, and you could be paying around $10,000 in fines, legal fees and increased insurance rates.

Buzzed driving is drunk driving. buzzeddriving.adcouncil.org

Page 9 9

750 ML

- Pequot Lakes

LITERS ALL FLAVORS

Oasis Shopping Center

Next to the

LAUNDROMAT

Oasis Shopping Center

UV VODKA

SALE PRICES GOOD NOW TIL MARCH 31, 2016

MARCH SPECIALS

look inside for FULL Westside ad

24PK CANS

1388

1.75 LITERS

1.5 LITERS

OASIS LIQUOR

EXPRESS

ALL BAREFOOT WINES $ 99

$ 99 SAVE $949 $

SALE PRICES GOOD NOW TIL MARCH 31, 2016

Next to the

E AND J

S:7”

Bob, Linda & Sarah would love to welcome you back to Westside Liquor

(ALL FLAVORS)

LITERS ALL FLAVORS

KONA

12PK BOTTLES

UV VODKA

1.75 LITERS

1699

BUD FAMILY $

OPEN MONDAY-SATURDAY • 8AM–10PM ALL LOCATIONS

750 ML

MIDWEST MACHINERY CO E AND J

SPECIA BAXTER $ 99

Bob, Linda & Sarah would love to welcome you back to Westside Liquor

FOLEY RD $ 99 7045 218-829-5356

$ 45

Barefoot

1085

2 50!

KEYSTONE

5 MARCHLS16

$ 45

750 ML

SAVE

$250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires Decem ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

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MIDWEST MACHINERY CO

2 50! ON OUR look inside for RCHCoupon expires Decem $250 &FULL $500 couponWestside receivable only during drivead green event MarchMA 18, 2016. FULL AD INSIDE! CIALS Sign Up For Our Various Newsletters On Our Website Www.westsideliquor.com ber 1 2016. O'X. financing and no interest with payments subject toSPE pre-approval through John Deere KONA Financing offers endBaxter October• 31st 2016. See dealer for details. Some restriction apply. Sale Prices Good March 14 - MarchFinancial. 19 • 15807 Audubon Way, 218-822-4190 of PEQUOT KEYSTONE (ALL FLAVORS) www.westsideliquor.com

6 pack

12 pk can/glass

MARCHS ECIAL

BAXTER

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Mar. - Sept. $360 Bottom Spots $410 Fold Spots $460 Top two spots

EASTER $ SALE 85 WINE

Palm Breeze

Mikes Hard

JOHN DEERE

SP DISCOUNT

6 packDEERE JOHN

12 pk can/glass

12 95

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(Fold Spots)

Palm Breeze

D Barefoot

B a x t e r lo c at i o n o n ly Mikes Rondiaz CHECK OUTHard OUR

Spiced, Gold & Silver - 1.75 L

EASTER

THE WINE LAKESSALE AREA 95 FULL AD INSIDE! ——————LIQUOR STORE

Offering The Best Selection Of Beers & Craft Beers, Wines & Liquors In The State Over 18,000 Items

Canadian Hunter Whisky

CHECK OUT OUR 218-829-5356

Spiced, Gold & Silver - 1.75 L

7045 FOLEY RD $250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires Decem ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John218-829-5356 Deere ON Financial. Financing offers end October 31stOUR 2016. See dealer for details. Some restriction apply.

1.75 L

& Smoke Shop

7045 FOLEY RD

Rondiaz

001346022r1

DISCOUNT

THE LAKES AREA MIDWEST MACHINERY CO ——————LIQUOR STORE

BAXTER financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers Check us out on Facebook at Lakes Area Powersports and on Instagram @lakes_area_powersports B a x t O’X. er lo c at i o n o n ly

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Front Ad (3 column x 6”) Oct. - Feb. $260 Bottom spots $310 Fold Spots $360 Top spots

Mon-Fri 8am-5pm

Sat 8am-12pm • Closed Come test drive lawn mowers, zeroSunturn 0% mowers Compact For 60and Months on Compact Utility Tractors TROPHY • KARAVAM • FLOE Utility Tractors. Come and see how affordable owning a John MIDWEST Deere is. With No Interest if paid within 12 months most JOHN on DEERE MACHINERY CO lawn & garden mowers and other O’X. special incentives. $250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires December 1 2016. BAXTER financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers

218-547-1558 | www.lakesareapowersports.com

8322 St Hwy 371 1-1/2 miles north of Walker, MN on Hwy 371

MIDWEST MACHINERY CO. 1120 2ND STREET NW AITKIN, MN 56431 (218) 927-2140

0% For 60 MonthsBAXTER on Compact Utility Tractors

good towards any compact utility tractor. Receive a $250 coupon good towards qualified Come test drive lawn mowers, zero turn mowers and Compact lawn & garden products and Utility a $500 coupon Tractors. Come and see how affordable owning a John Deere is. With No Interest if paid within 12 months on most good towards anyHours: compact utility lawn & tractor. garden mowers and other special incentives.

MIDWEST MACHINERY CO. 1120 2ND STREET NW AITKIN, MN 56431 (218) 927-2140

ATV’S SIDE BY SIDES MOTORCYCLES SMALL ENGINES & MOWERS

Starburst Ad $75 week

AIR

BAXTER FULL TUNE-UPS AND Receive a $250 coupon good towards qualified SERVICE AVAILABLE MMCJD.COM Receive a $250 coupon good towards qualified

ON VEHICLES

P.O. Box 974 Brainerd, MN 56401 800.432.3703

MIDWEST MACHINERY CO. 7045 FOLEY ROAD BAXTER, MN 56425 (218) 829-5356 www.mmcjd.com

FULL TUNE-UPS AND SERVICE AVAILABLE

PR SRT STD U.S. Postage PAID Permit No. 250 Brainerd, MN 56401 ECR WSS Postal Customer

FRIDAYwMARCH 18TH s hopper.com w w.echoland MMCJD.COM SPM FRIDAY,10AM MARch 11, 2016 TO ThURSDAY, MARch 17, 2016 When: FRIDAY MARCH 18TH Where: 7045 FOLEY RD 10AM - SPM IS IN THE BAXTER Where: 7045 FOLEY RD When:

MIDWEST MACHINERY CO. 7045 FOLEY ROAD BAXTER, MN 56425 (218) 829-5356 www.mmcjd.com

(Starburst)

VOLUME 41 • ISSUE 42

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CARSHQ.COM

PR SRT STD From Baxter to Walker, reaching more than 26,000 homes. U.S. Postage

UP ? NORTH AUTOS

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• Reserve one of the top two spots above the fold for maximum exposure. • Starburst ads are also available for major impact.

218-855-5895

Post-Its Advertising@BrainerdDispatch.com

218-855-5895

SALE THIS

WEEKEND! 20%-50%

Post-Its

LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-7890

The ultimate placement! A print Post-It sticks on the front page just like a regular sticky note.

SALE THIS

WEEKEND! 20%-50% LOGO HERE

Rates:

123 any Street • Anytown, USA www.website.com 123-456-789 0

Brainerd Dispatch: Weekday $675 Sunday $800 *Contract discounts do not apply.

Echo Journal: $100 per 1,000 10,000 minimum print run required on all orders. 3 week turnaround time. Contract discounts do not apply.

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Building strong business relationships by providing effective marketing solutions.

Community Event Wraps Distribution of 14,000+

Advertising@BrainerdDispatch.com

218-855-5895

Four pages full color!

Community Event Wrap

JOIN US

35th Annual HOME SHOW April 1 - 3, 2016 Essentia Health Sports Center

FIND THE 2016 HOME SHOW & HOME TOUR GUIDEBOOK

INSERTED IN THIS WRAP!

WELCOME HOMEOWNERSHIP IS THE FOUNDATION OF THE AMERICAN DREAM

According to David Crowe, Chief Economist for the National Association of Home Builders (NAHB), Homeownership is a Major Driver of the U.S. Economy. Fully 15 percent of the U.S. economy relies on housing and nothing packs a bigger local economic impact than home building. Constructing 100 new single-family homes creates 297 full-time jobs, $28 million in wage and business income and $11.1 million in federal, state and local tax revenue.

*Contract discounts do not apply.

* Non-profit Rate: $650

all there for what is sure to be the best Home Show yet.

This year, hundreds of individuals and families will come to the Home Show, each with a different purpose. The Home Show has always offered vendors and consumers a chance to meet face to face, that fact will never change. The Home Show has become an anticipated time of year for local businesses as it gives them an opportunity to foster relationships with potential clients and get to know members of the community.

I am pleased to announce the University of Minnesota Extension Master Gardeners will be at the Home Show this year. The University of Minnesota Extension Master Gardeners are trained and certified volunteers for the University of Minnesota Extension Service. The Master Gardeners will be on hand throughout the Home Show to answer questions. The Master Gardeners will also be presenting eight onehalf hour seminars as throughout the weekend.

One of the most appealing aspects offered by the Home Show and the Builder’s Association is the competition. Walking to all of the different booths gives vendors a good idea of who their competition is and how to step up their game. It also allows consumers to meet with the different contractors face to face to find the best fit to meet their needs. The MMBA is a community within a community. Members are held to a higher standard not just by the consumers but also other members. The MMBA hosts scholarships, holiday parties, golf tournaments, and other opportunities which encourage members to network with each other and get involved in the Brainerd area. The Home Show has come to be the culmination of all that the MMBA offers and stands for.

In 2015 people spent a record $325 billion on upgrades to their homes, and it’s predicted by some that spending in 2016 will set yet another record. “Bigger and more expensive projects, rising new-home prices, curb appeal, and energy efficiency all contributed to a slight gain in remodeling projects’ payback at resale,” says Craig Webb, editor-in-chief of Remodeling Magazine, an industry trade publication, on the company’s blog.

* Must provide 501 C3

in the Home Show to display their new products and services and mingle with potential clients.

Homeownership is a Major Driver of the U.S. Economy.

Colleen Colleen M. Faacks Executive Officer Mid-Minnesota Builders Association

With the building and remodeling season right around the corner, our members have their game faces on and are excited to show you what new things they have in store for 2016. The Home Show and Home Tour Guidebook is inserted in this weekend’s edition of the Brainerd Dispatch. Be sure to reference it for information on vendors and ideas for home projects. This is your opportunity to meet with numerous area vendors and get to know them face to face. The MMBA and its members are excited to see you

--David Crowe, NAHB Chief Economist

It’s GAME ON for the Exhibitors that are participating in the 35th Annual Mid-Minnesota Builder’s Association Home Show. Hundreds of local businesses are very excited to be involved

Lakes Area Home Tour • April 29 - May 1, 2016

For many people, owning a home is part of their American Dream. Homeownership builds stronger communities, provides a solid foundation for family and personal achievement and improves the quality of life for millions of people. It is truly the cornerstone of the American way of life.

Regular Rate: $2,400

Add the Echo Journal for an additional $750 *Non-profit rate: $350

Spring Lakes Area Home Tour April 29 - May 1, 2016

35th Annual Home Show • April 1 - 3, 2016 • Essentia Health Sports Center

Big Project For Little Builders At The MMBA HOME SHOW

The Community Event Wrap is an affordable way for organizations to get the word out about their events! • Four full pages of color with Sunday circulation is hard to beat! • Ask your media consultant for available publishing dates. • Extra 75 wraps for you to distribute how you would like.

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Top Reasons to Join These Top Reasons to Join These Members of the MMBA Members of the MMBA

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ADVOCACY

EXPERT ADVISORS EXPERT ADVISORS

Powerful representation to defend you against to defend Accessyou to NAHB’s legal, financial, Powerful representation against economic, Access to NAHB’s economic, legal, financial, and technical specialists. excessive regulations in your community. regulatory and technical specialists. excessive regulations in yourregulatory community.

NETWORKING

MEMBER DISCOUNTS MEMBER DISCOUNTS

CRITICAL INFORMATION CRITICAL INFORMATION

3-IN-1 MEMBERSHIP 3-IN-1 MEMBERSHIP The latest need-to-know information industry Theindustry latest need-to-know information One price gets you local, and national level Onestate price gets you local, state and national level from NAHB. from NAHB. membership. membership. EDUCATIONAL PROGRAMS EDUCATIONAL PROGRAMS

13 business days prior to the publish date

Gain a competitive edge with the NAHB edge with the NAHB Gain a competitive University of Housing.University of Housing. MEMBERS: A.W. Research Laboratories, Inc. A-1 Concrete Leveling A-1 Roofing ABC Seamless of Brainerd, Inc. Acorn Millwork, Inc. Action Graphics, Inc. Advanced Building Systems / Enercept Advantage Seamless, Inc. Aflac AgencyOne Aitkin Hardwoods All Season Heating & A/C of Brainerd Ameribuilt Buildings, Inc. American Door Works American National Bank – Baxter American National Bank – Pequot Lakes Anderson Brothers Construction API Garage Door Store Arrowwood Lodge at Brainerd Lakes Audio Video Extremes Backyard Reflections, Inc. Baratto Brothers Construction, Inc. B-Dirt Construction Bercher Design & Construction Better Living Concepts, Inc. Big Wood Timber Frames, Inc. BlackRidgeBANK – Baxter/Brainerd BlackRidgeBANK – Crosslake BlackRidgeBANK – Nisswa Blue Water Wells, Inc. Borden Excavating, Inc. Brainerd Dispatch Brainerd Door Services Brainerd General Rental & Storage Brainerd Glass Company Brainerd Hardwoods, Inc. Brainerd Lakes Chamber Brainerd Savings & Loan – Baxter Brainerd Savings & Loan – Brainerd Brainerd Sports Outlet Brainerd Waterproofing, LLC Bremer Bank – Aitkin Bremer Bank – Baxter Bremer Bank – Brainerd BrockWhite Company Budget Blinds of Brainerd, Inc. Build-All Lumber Co. Builders License Training Institute C & D Granite, LLC CAMBRIA Castle Rock Construction Co., LLP Central Lakes College Century 21 Brainerd Realty, Inc. Clearent, LLC CliftonLarsonAllen, LLP Close ~ Converse Properties Collette & Parks Construction, LLC Crosslake Sheetmetal, Inc. Crow Wing Cabinets, Inc. Crow Wing Power CTC Cub Foods/S & R Quisberg, Inc. Culligan Water Conditioning

Custom Upholstery & Awning Center Cygnet Mina, Inc, Building Services Dan J. Heid-Planning & Design, LLC Deerwood Bank – Baxter Deerwood Bank – Brainerd Deerwood Bank – Deerwood Deerwood Bank – Garrison Deerwood Lumber, Inc. Digital Horizons, LLC Diversified Construction Dotty Brothers Construction, Inc. E. L. Builders, LLC Economy Garages EcoWater Systems Edina Realty, Inc. Electric Etc, Inc. Elite Title & Escrow Corporation Employment Resource Center, Inc. Erlandson Epoxy, LLC Ernie’s on Gull Lake, Inc. Expert Insulation of Brainerd, Inc. Fabricators Unlimited, Inc. Ferguson Enterprises, Inc. Fiks-Con, Inc. Finken Water Solutions First National Bank North First Supply, LLC Five Star Home Improvements Floor Technologies, Inc. Foote Construction, Inc. Frandsen Bank & Trust Fresco Decorative Concrete Fyle’s Portables G & J Awning & Canvas, Inc. Gammello, Qualley, Pearson & Mallak, PLLC Gates General Contractors, Inc. Geo’s Paint & Finish, LLC Gerhards-The Kitchen & Bath Store Goodin Company GPS Restoration Solutions, LLC GR Promotions, a Vernon Company Grand View Lodge Granite Services, LLC Greater Lakes Association of Realtors Gull Lake Glass, Inc. Hanneken Insurance Agency, Inc. Healthsource Chiropractic & Progressive Rehab Hedlund Chiropractic, P.A. Hirshfield’s Decorating Center Home Depot Hubbard Radio Brainerd/Wadena, LLC Hudrlik Carpet & Tile, Inc. Hy-Tec Construction of Brainerd, Inc. Ideaz Galore, LLC Insty Prints ISPIRI Design Build & Remodel IvyWoodCraft, Inc. JAG Interior Solutions, LLC Jim’s Electric Company, Inc. JR Construction of Verndale, Inc. KC Companies, Inc. Kinetico of Brainerd KLW Construction, LLC KMAC, Inc.

Membership Membership in the MMBA in the MMBA

National Association of Home Builders

Knife River Kuepers Inc. Architects & Builders Lake Country Builders, LTD Lake Country Journal Magazine Lakes Area Habitat for Humanity Lakes Printing Lands End Development, LLC Legacy Courses at Cragun’s Lumber One, Avon Inc. Lundberg Plumbing & Heating M.C.I Carpet One Floor and Home Magnum Electrical Contractors, Inc. MAJKA Construction, Inc. Marvin Windows and Doors Mattson Lumber Company Melissa & Company, LLC Menards, Inc. Mid-Minnesota Federal Credit Union Midnight Sun Pools n’ Spas – Bemidji Midnight Sun Pools n’ Spas – Brainerd Midwest Machinery Co. Midwest Security and Fire .Com Mike’s Tree Company, LLC Miller Built Custom Homes, Inc. Minnesota Spray-Foam Insulation – Albany Minnesota Spray-Foam Insulation – Baxter MN Home Imp., Inc./Leaf Guard Gutters – Brainerd MN Home Imp., Inc./Leaf Guard Gutters – St. Joseph Morton Buildings – Grand Rapids Morton Buildings – Monticello Neumann Construction, Inc. Nexlight Nisswa Rolloff Service Nisswa Sanitation Nornberg Builders, Inc. Nor-Son, Inc. North Country Custom Builders, Inc. North Star Drilling Group Northland Buildings, Inc. Northland Construction, Inc. Northland Drilling, Inc. Oberg Fence Co. Olsen Groundeffex Outdoor Specialties Pella Windows & Doors People’s Security Company Pratt’s Affordable Excavating, Inc. Pro-Build – Brainerd Pro-Build – Pequot Lakes Quick Construction, Inc. R & R Schultz Custom Homes, Inc. Radco Truck Accessory Center Range Water Conditioning Rasinski Excavating, Inc. Red Pine Log Works, Inc. Red Rock Radio Rejuv Sauna RemWhirl RESI-FIRE RetroGreen Energy RiverWood Bank RiverWood Bank

Mid-Minnesota Builders Association 17068 Commercial Park Road, Brainerd MN 56401 218-829-4982 mmba@brainerd.net • www.midmnba.org

Mid-Minnesota Builders Association has members involved all facets of the Mid-Minnesota BuildersinAssociation building industry. has members involved in all facets of the • General industry. Contractors, Remodelers & Developers. building

MMBA provides educational opportunities for our Members: MMBA provides educational opportunities for our Members: • Builders –7 hours Contractors Continuing Education

Courses (includes 1 hour of Energy Credit). Ron’s Cabinets, Inc. Builders – 7 hours Contractors Education Rural Renewable Energy Alliance •• All Members, Spouses, ChildrenContinuing & Employees – Scholarships. Ruyak Enterprises, Inc. Coursesgives (includes hour ofin Energy Credit). MMBA away 1$3,000 Scholarship Funds. Proceeds Schroeder’s Appliance Center, Inc. • Sales & Marketing Experts. • are All Members, Spouses, Children & Employees – Scholarships. provided by our Members during one of our Networking Schrupp Excavating, LLC •• General Contractors, Remodelers Developers. Architects, Excavators, Plumbers, & Electricians and Financial Scottie’s Log and Landscape MMBA Events.gives away $3,000 in Scholarship Funds. Proceeds • Institutions. Sales & Marketing Experts. SCR Northern Division are provided by our Members during one of our Networking Screen Area Enclosures • Architects, Excavators, Plumbers, Electricians and Financial Events. Sears Hometown Store - Baxter We bring together all the players in this industry to ensure that local MMBA provides several Networking opportunities for our Members, Institutions. ServiceMaster Clean citizens have access to the housing of their choice and the from Monthly General Membership Meetings to Annual Events. We Servpro of Brainerd and Park Rapids provides several Networking opportunities ourand Members, We bring together all the in this industry to ensure that local MMBA give our Members a chance to put their business for front center Sherwin Williams Paint Company opportunity to realize theplayers American dream of home ownership. Monthly General Membership Meetings to Annual Events. We Simonson Lumber citizens have access totools the and housing of their choice and the from before their peers in our monthly newsletters and on our website. MMBA provides valuable resources to anyone considering Spitzack Builders, Inc. give our Members a chance to put their business front and center to project. realize the American dream of home ownership. a construction Start to Finish Builders & Remodelers, LLC opportunity MMBA provides valuable tools and resources to anyone considering before their peers in our monthly newsletters and on our website. Stifel Financial Stonehenge Properties, LLC a construction project. Stonemark Land Surveying, Inc. Streeter & Associates Sunspace-Brainerd Lakes Superior Mechanical ® The Bodyworks Mid-Minnesota Builders Association (MMBA) Builders Association of Minnesota (BAM) National Association of Home Builders (NAHB) The Woods Landscaping, Inc. Thelen Heating & Roofing, Inc. • Master Subcontractor Agreement. Timberwood Construction, Inc. TJ Specialty Construction, LLC • Remodeling Contract (Updated this year). Tom’s TV, Inc. •• Standard Master Subcontractor ConstructionAgreement. Contract with Land Purchase and TRI SCI Building Solutions, LLC What BAM Does for our Members? • without Remodeling Triangle Oil Company LandContract Purchase(Updated (Updatedthis thisyear). year). • Voice at the State Capitol Tri-City Paving, Inc. • Change Standardorder Construction Contract with Land Purchase and • template. What BAM Does for our Members? • Lobby to pass laws to protect our members from harmful TRUGREEN Land Purchase (Updated These without are accessible for members once this theyyear). sign into the BAM • Voice at the State Capitol Trussworthy Components, Inc. legislation that could hinder their businesses. website – link to BAM from MMBA website. • Change order template. United Products, A Division of Allied Building • Lobby to pass laws to protect our members from harmful • BAM Government Relations Committee – fights the political website – link to BAM from MMBA website. Products These are accessible for members once they sign into the BAM legislation could hinder the theirBAM businesses. Up North Fireplace Gallery ~ Baxter battles andthat when necessary Legal Action Members Only Program: website link toRebate BAM from MMBA website. Members– Only Rebate Program: Vercon, Inc. • committee BAM Government Committee – fights the political Link steps inRelations to protect the industry with litigations. on MMBA's website and aimed at increasing your bottom line. Viking Land Harley Davidson Link on MMBA website aimed at increasing your bottom line. For battles and when necessary the BAM Legal Action For the minimal effort of informing us about the home construction W.W. Thompson Concrete Products Members Only Rebate Program: the minimal of informing about homeorconstruction in to protect and the industry with litigations. Warner Drywall, LLC What committee NAHB Doessteps for our Members Consumers? products youeffort use and when youus close onthe a home project, you’ll Link on MMBAuse websitewhen aimed at close increasing your bottom line.you’ll For Waste Partners, Inc. products you a home or project, • Use all legal means necessary to protect property rights be puttingyou money and back in your pocket.on Both Builder and Wausau Homes the minimalmoney effort of informing us aboutBoth the home construction be putting back in your pocket. Builder What NAHBonerous Does for our Members Remodeler companies, no matter how large or small,and qualify for the • Fight regulations thatand hurtConsumers? home builder, Weather Queen Shades, LLC products you use and when you close on a home or project, you’ll Remodeler companies, no matter large or small, qualify foron Weichert/Tower Real Estate • remodelers Use all legal&means necessary to protect property rights program. When you participate in how the program, you can count Consumers. be money back in your pocket. Both Builderyou and Weizenegger Engel Insurance theputting program. When youquarter! participate in the •• Ensure Fight onerous regulations hurt home builder, receiving checks every When youprogram, link into this itcan willcount show an adequate supplythat of credit for new home Welk Excavating, Inc. Remodeler companies, no quarter! matter how large orlink small, for on receiving checks every When you intoqualify this it will remodelers Wellington Home Improvement, LLC production. & Consumers. For your convenience, you a list of Participation Manufactures. the program. When you participate in the program, you can count Wes Hanson Builders, Inc. show you a list of Participation Manufactures. Ensure an supply of credit for new home •• Defend theadequate low income housing tax credit. participating manufactures and their pages are listed within the Western Products, Inc. on receiving checks every quarter! When you link into this it link. will production. Whitebirch, Inc. show of Participation Manufactures. NAHB:you hasaa alist variety of discounts discounts from Manufactures Manufactures like like General General • Defend low income housing credit. Window Solutions Member Only the Benefits from Both BAMtax & NAHB: NAHB: has variety of from Wippler Precast, Inc. Motors, Dell, Dell, Liberty Liberty Mutual Mutual Insurance Insurance Company. Company. There There are are endless endless Motors, New within the last few years: BAM has provided high-quality Wood for Life, Inc. NAHB: has a variety of discounts from Manufactures like General Vacation Rentals as well as savings on Car Rentals. These are Member Benefits from BAM NAHB: that specialize Wood Products Unlimited, Inc. contract Only templates which areBoth drafted by&attorneys Motors, Dell, MutualAdvantage Insurance Program. Company.There Thereisare Xcel Energy through theirLiberty Membership a endless New within the last few years: has when provided in residential construction and BAM updated the high-quality laws change. Your Home Improvement Company Vacation Rentals as well as savings Car Rentals. These arehome complete list of these savings at theon bottom of our Websites

Join MMBA – 3 Memberships in 1 ($495 per year) Join MMBA – 3 Memberships in 1 ($495 per year)

WHY BECOME A MEMBER? WHY BECOME A MEMBER?

contract templates which are drafted by attorneys that specialize • Subcontractor Agreement. in residential construction andNotice. updated when the laws change. • Subcontractor Pre-Lien • Subcontractor Agreement. •

Subcontractor Pre-Lien Notice.

2016 Board of Directors:

2016 Executive Board of Directors: PRESIDENT: Gerry Traut | Xcel Energy ASSOCIATE VICE PRESIDENT: Sam Horn | Brainerd Savings & Loan

SECRETARY/TREASURER: Margie Goebel | GPS Restoration Solutions PAST PRESIDENT: Mike Scott | Superior Mechanical

State Directors: Builder’s Association of Minnesota (BAM) Ray Austin | Kuepers, Inc. Sam Horn | Brainerd Savings & Loan Matt Radniecki | Baratto Brothers Construction Gerry Traut | Xcel Energy

Stick With A Pro! Your resource for reputable Licensed Builders and A Stick Pro! Stick With With AContractors Pro!

through their Membership Advantage Program. There is a page. home page. complete list of these savings at the bottom of our Websites home page.

Your for reputable reputable Yourresource resource for for reputable Your resource LicensedBuilders Builders and and Contractors Licensed and Contractors Contractors Licensed Builders

National Directors: National Association of Home Builders (NAHB) Patrick Goff | Crow Wing Power Gerry Traut | Xcel Energy

Staff: EXECUTIVE OFFICER:

Colleen Faacks ADMINISTRATIVE ASSISTANT:

Tara McCapes Mission Statement:

BUILDERS VICE PRESIDENT: Ray Austin | Kuepers, Inc.

The Mid-Minnesota Mission Builders Association (MMBA) of Crow Wing, Statement: Wadena and lower Cass Counties, fundamental purpose is to foster The Mid-Minnesota Builders Association (MMBA) of industry, Crow Wing, a healthy business environment for the home building and Wadena and lower Cass Counties, is to foster to engage in activities that fundamental strengthen purpose competitiveness, a healthy businessand environment forconfidence the home building industry, and professionalism, the public’s in the industry. The to engage in activities that225strengthen MMBA represents more than members, competitiveness, involved in and professionalism, and the public’s in the supporting all phases of the home confidence building industry . industry. The MMBA represents more than 225 members, involved in and 17068 Commercial Road • Brainerd, MN .56401 supporting all phases of thePark home building industry

(218) 829-4982

Mid-Minnesota Association 17068 Commercial ParkBuilders Road • Brainerd, MN 56401 mmba@brainerd.net • www.midmnba.org 17068 Commercial Park Road, Brainerd MN 56401 (218) 829-4982 218-829-4982 mmba@brainerd.net • mmba@brainerd.net • www.midmnba.org www.midmnba.org

Serving Crow Wing, Lower part of Cass and Wadena Counties Serving Crow Wing, Lower part of Cass

ServingCrow CrowWing, Wing, Lower part Serving partofofCass Cass and Wadena WadenaLower Counties and and Wadena Counties Counties

Visit our website for a Visit our our website website for for aa Visit list of members Visit ourour website for a list list of of our our members members list of our members

www.midmnba.org | (218) 829-4982 www.midmnba.org || (218) (218) 829-4982 829-4982 www.midmnba.org

www.midmnba.org | (218) 829-4982

Lakes Area Home Tour • April 29 - May 1, 2016

NETWORKING

Significant discounts on vehicles,discounts office Significant on vehicles, office Build relationships with fellow professionals, Build relationships with fellow professionals, services, delivery and services, delivery and PCs, payroll customers and suppliers. customers and suppliers. products, PCs, payrollproducts, more. more.

35th Annual Home Show • April 1 - 3, 2016 • Essentia Health Sports Center

! Space/Copy Deadline:

The Stre ngth of our Me mbers, the Power of Community. LEGISLATIVE IMPACT:

SCHOLARSHIPS:

New Government Affairs Program! With the Capitol shut down and the 2015 session (and special session!) behind us, Builder’s Association of Minnesota (BAM) is hard at work building out its new government affairs program!

Mid-Minnesota Builders Association Awards up to $3,000 in Scholarships. • A total of $3,000 in Scholarships are awarded to MMBA Members, Employee of a MMBA Member, Spouse and/or recent High School Graduate. • For a complete list of current MMBA members, visit the MMBA website: www.midmnba.org

This robust and effective program integrates members into BAM’s legislative advocacy efforts, increases communication and dialogue between internal stakeholders, establishes clear and concise methods for policy adoption, and communicates the importance of our industry and policy priorities to the public.

2016 BUILDING INDUSTRY SCHOLARSHIP:

SCHOLARSHIP GOLF TOURNAMENT:

$500 in Scholarships to a Student going into the Building Industry.

The MMBA hosts an annual Golf Tournament

Eligibility: each July at one of our premier Golf Courses LAKES AREA HABITAT FOR HUMANITY  OPEN TO A GRADUATING HIGH SCHOOL STUDENT OR RECENT HIGH SCHOOL GRADUATE with proceeds supporting the Scholarship INTO THE BUILDING INDUSTRY. • WOMEN’S BUILD:  GOING Fund.INTOThe event OR provides members with THEY CAN BE GOING THE TRADES TO A COLLEGE TO MAJOR IN PROJECT OR

chance to network with other members, MMBA was fortunate to be a part of the Lakes CONSTRUCTIONaMANAGEMENT. whileare supporting cause.criteria: Theto Scholarships winners determineda bygreat the following Area Habitat for Humanity first Women Build  Above average scholastic achievement is not a factor in receiving the scholarship. help family. A Women’s Build brings together  The scholarships are granted on the combined basis of need and merit. women from all walks of life to address the  The applicant must be planning on continuing his/her education at any accredited post-secondary or housing crisis facing millions of women and technical institution of his/her choice. children worldwide. A Women Build isFurther not Guidelines are as follows:  The recipients will be given the scholarship in the form of a check made out to both the student and about excluding men. It is about the school in which the student is enrolled. Half of the scholarship amount will be awarded at the including women and opening MMBA General Membership Meeting on May 17, 2016. The other half will be awarded upon the MMBA new doors of receiving a copy of registration to the school of student’s choice for their second semester. opportunity.  Scholarship winners will be notified by May 1, 2016. APPLICATIONS are due to the MMBA office by: Friday ~ April 15, 2016 at 3:00 pm.

 Failure to submit a complete application on time will disqualify the applicant. Planning has  Because the Application Pool varies each year, the Scholarship Committee will decide on the Applicants already begun Eligibility and/or number of Scholarships Awarded that year. for the 2016 Questions, contact: The MMBA hosts an annual Arbor Day event, where Colleen Faacks  (218) 829-4982 Women’s Build Builders, Landscapers and Associate Members Email: cmfaacks@brainerd.net Project. team up to learn about and celebrate Arbor Day Mid-Minnesota Builder’s Association 17068 Commercial Park Road Brainerd, MN 56401 // Office: 218-829-4982 Fax: 218-828-3739  www.midmnba.org with local second grade students. The National Association of Home Builders developed a curriculum a few years ago titled “Homes of Our Own”. The curriculum is directed for second grade children with the objective to increase the understanding of the process of building a house, as well as the environmental and community issues surrounding homebuilding.

ARBOR DAY:

EDUCATION: The MMBA hosts an annual Building Contractor Continuing Education Event held at the beginning of February. The class provides the seven hours of Continuing Education, including (1) hour of Energy required by the Minnesota Department of Labor and Industry. The Continuing Education event is open to MMBA Members and Non-Members. MMBA provides additional training when needed keeping Members and Non-Members informed on New Legislation/Industry Specific topics.

SAVETHE-DATE:

The Mid-Minnesota Builders Association (MMBA) is partnering with Greater Lakes Association of Realtors (GLAR) hosting an Education Event & Product Showcase.

Thursday, February 2, 2017

The learning session begins with a DVD, educating the students about the stages of a tree, the importance of tree preservation, planting trees and its environmental benefits. Immediately following DVD and the brief discussion on the life of tree and the role this plays in building a house, the students lead the MMBA members outside to plant a tree on the school grounds. The students are challenged to be the foresters for the tree, keeping a close eye on the tree, making sure it has the necessities to grow.

MEMBERSHIP MEANS: INFLUENCE: Make decisions about real issues that affect your business including laws and codes that govern the industry. BAM has several working committees on which members make important decisions and we want YOU! POLITICAL EDUCATION: At the Capitol it’s all about politics and this is not a drill, it’s the real deal. It’s messy, it’s awesome and one of the coolest part of being an American. “What can you do for your Country (and Industry).” UNITY: The Number 1 Reason to join the Mid-Minnesota Builders Association of Minnesota is UNITY. Membership means being the voice of the statewide industry at the State Capital, the regulatory agencies, and in the courts. It’s banding together as a collective to work for a better industry, a better economy and a better state.

Membership is an Investment, not an Expense!

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Building strong business relationships by providing effective marketing solutions.

The Builders Group

•SelfContact the Compensation MMBA Office Insured Worker’s Insurance to for an application or Built by the Industry for the Industry download www.tbgmn.comone from the MMBA website. • Completed Scholarship Applications are Due to the

What does this mean for you? Well, it means MMBA Office by Friday, April 15, 2016 @ 3:00 pm. we want YOU to be involved in our ongoing efforts! This program is designed around our members! Together, our unified industry voice will be heard by 2016 BUILDING INDUSTRY Scholarship: lawmakers in Saint Paul. The Builders Group of Minnesota (TBG) is pleased to announce they are awarding

www.midmnba.org

Page 11 11

The Builders Group of Minnesota (TBG) is pleased to announce they are awarding $500 in Scholarships to a Student going into the Building Industry.

If it affects Builders, it affects Associates

Promotion Insert Advertising@BrainerdDispatch.com

218-855-5895

Tickets available at the Northland Arboretum – 218-829-8770 Tickets: $11 for adults • $5 for kids ages 5-15 • kids under 4 are free

Pick Sunday Dispatch, Northern Shopper zone or Southern Shopper zone. All proceeds benefit the Northland Arboretum. Central Minnesota vendors specializing in tasty Minnesota treats! sampling fare from more than twenty-five local restaurants, resorts and other Enjoy an evening of family fun! Stroll through the grounds at the Arb,

7thual Ann

• Four full pages of color (standard newsprint).

Wednesday, July 15, 2015

4:00 to 8:00 pm at the Northland Arboretum

• Includes 75 complimentary copies.

Enjoy eveningofoffamily familyfun! fun! Stroll Stroll through the Arb, Enjoy ananevening throughthe thegrounds groundsatat the Arb, sampling faresampling from more than twenty-five local restaurants, resorts and other fare from Central Minnesota businesses Central Minnesota vendors in tasty Minnesota treats! specializing inspecializing tasty Minnesota treats! Allproceeds proceedsbenefi benefit the Northland Northland Arboretum. All t the Arboretum. Square Dancing Food Sampling Beer Tasting Educational Programs

Pig Roast Dinner Live Music Two Bands

Children’s Games Wine Tasting Farmer’s Market Country Store

Tickets: $15 forfor adults kids ages ages 5-15 5-15••kids kids under 4 are Tickets: $11 adults•• $5 $5 for for kids under 4 are freefree Tickets availableatatthe theNorthland Northland Arboretum Arboretum –—218-829-8770 Tickets available 218-829-8770

* Must provide 501-3c

Add the Echo Journal for an additional $750 *Must be 1/4 folded

Brainerd & Baxter (Photo courtesy of David Boran)

MUSIC FESTIVAL RETURNS FOR A SPECTACULAR SEVENTH SEASON Imagine a beautiful summer day in the Brainerd Lakes Area. You spend the day on a lake or a golf course. Then, in the evening, you enjoy a classical concert with musicians from the New York Philharmonic, Minnesota Orchestra, St. Paul Chamber Orchestra, Colorado Symphony -- even the Orquesta Filarmonica de Santiago (Chile), among others.

*Non-profit rate: $350

Thanks to hundreds of local volunteers and the extraordinary roster of musicians who make the Lakes Area Music Festival possible, this highlight of the summer season will again be a reality!

How We Began

The Lakes Area Music Festival was established during the summer of 2009 when founding director Scott Lykins returned to his hometown of Brainerd with four colleagues from the Eastman School of Music in Rochester, New York. In an effort to create an outlet for their musical gifts, the musicians staged six free concerts, joined by three members of the Minnesota Orchestra and St. Paul Chamber Orchestra. Each concert drew successively larger audiences. Since that first season, and based on the community’s demonstrated desire for musical

enrichment, the Festival has expanded each year ensuring world-class live music opportunities for residents and guests of the Lakes Area.

This Season

The 2015 Festival season will run July 26 through August 16 with a calendar of events designed to give you opportunities to engage in activities nearly every day! The highlight of each season are the concerts, presented Wednesday evenings and weekends, featuring over 120 professional musicians from around the world collaborating on a variety of musical genres and styles. Concerts are held at Tornstrom Auditorium in Brainerd (804 Oak Street) and, aligning with the mission of making live performances accessible to all, each concert is offered free of charge. In order to make your Festival experience more personal and engaging there is a wide scope of opportunities to learn about the music you will hear and meet the talented musicians you’ll see on stage! For more information about the Festival, visit lakesareamusic.org

MORE THAN 120 MUSICIANS DRAWN TO LAKES AREA THIS SEASON

**Creative services is an additional $100 fee.

For the musicians of the Lakes Area Music Festival, returning each season brings a new set of challenges and career highs all with the picturesque backdrop of the Brainerd Lakes Area in the summertime. A unique blend of repertoire, as well as the chance to play with new colleagues and develop new friendships provides each musician with their own personal reason to make Brainerd their favorite summer destination.

“One of my greatest joys as a musician comes from knowing wherever I sing – be it Paris, or Tokyo, or New York City, this festival is proudly in my bio and new audiences are finding out about the great music the Brainerd Lakes Area has to offer,” says John Taylor Ward, festival co-founder and artistic director.

2015 Lakes Area Music Festival

Rate: $3,000 * Non-profit Rate: $1,500

See Musician Overview Page 3

MUSIC FESTIVAL LAUNCHES ITS PRE-SEASON IN JULY WITH SIX AREA CONCERTS Every summer the Lakes Area Music Festival kicks off its summer events with the Prelude Series, held in July. This summer is no exception, with two full weekends of events scheduled to take place throughout the Brainerd Lakes Area. The performances - which are offered free of charge - offer a preview of the repertoire to be featured during August Festival events.

This years series will feature performances over two weekends:

! Space/Copy Deadline:

Program 1: Featuring a string quartet of Minnesota Orchestra and St. Paul Chamber Orchestra musicians performing works by Mozart, Copland, Puccini and Ravel. Saturday, July 11 at 7 p.m. – Crosslake, Crosslake Lutheran Church Sunday, July 12 at 2 p.m. – Brainerd, Trinity Lutheran Church Sunday, July 12 at 7 p.m. – Aitkin, Butler Opera House

Program 2: Featuring string, wind, brass, and vocal selections by Brahms, Handel, Poulenc, Bruch, and more! Friday, July 17 at 7 p.m. – Motley, Motley United Methodist Church Sunday, July 19 at 2 p.m. – Deerwood, Salem Lutheran Church Sunday, July 19 at 7 p.m. – Nisswa, Lutheran Church of the Cross

13 business days prior to the publish date.

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Country Sampler Picnic • Wednesday, July 15th • 4:00 - 8:00 pm

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Dining & Entertainment Options Advertising@BrainerdDispatch.com

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Dining & Entertainment Options The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it! Brainerd Dispatch

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Dining & Entertainment Specialty Great option if you’re planning special pricing or hours during these holidays!

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Valentine’s Day (Feb. 14) Publish Dates: February: 2, 5, 9

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Neighbors in Business Every week the Brainerd Dispatch publishes a special feature in our Neighbors section to spotlight our outlying communities.

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Celebrations Advertising@BrainerdDispatch.com

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Life’s Special Moments Need Celebrating! Celebrations Special times in people’s lives call for special recognition. Showcase your special moment with an announcement on our Sunday Celebrations page in the Brainerd Dispatch. • Each print ad includes one full color photo. (vertical photos work best - Either digital or scanned)

Rates: (Includes Color) Standard Celebrations Announcement

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Birth / Adoption • Birthdays • Open Houses Baptisms • Graduations~ High School, College Engagements • Weddings • Anniversaries Achievements~ Honor roll, Sports, Pageants Retirements and MORE!

ABBY: Wife in middle of family fe Engagement Announced DEAR ABBY: I’mand an Lana only child. Alan BeemMy of parBrainerdMy andhusband now refuses to set foot in ents moved three miles from myofhusband my parents’ home, and I dread the next Jim and Kelly Pine Baxter are happy and me after our first daughter was born. of event to announce the engagement theirthat will put them together in the They were children, determined not to miss a same place. I have asked them to agree to Jeremy Beem and Shae Pine. minute of her life. disagree A September 13, 2013, wedding is for my sake and my girls, but both Mom’s life has always been centered feel “justified” in their feelings. I feel as being planned. around Dad, my daughters and me. She though I must make a choice between the has never approved of my husband two. Please help. — TORN IN TWO because he didn’t finish college and enlistDEAR TORN: Since you must make a ed in the military, unlike Dad, who has two choice, choose your husband. If you don’t, master’s degrees and retired from the you stand a good chance of being a divorced Navy as a lieutenant commander. She mother of two with overbearing parents regards my husband as the “sperm donor,” judging every move you and your daughand that’s about all the credit he gets. ters make for the foreseeable future. Your Mom isn’t happy about anything unless parents owe you and your husband an she’s complaining. She resents that we apology for the way they have treated him, spend part of Dad’s birthday with my hus- andJohn frankly, need to Anderson distance yourself andyou Jill (Smith) were band’s family — never mind that it’s the from married them until are strong enough on you February 14, 2013, at to anniversary of his father’s death. She has establish some adult boundaries. Holy Church in Brainerd. Officiating tried to discipline my daughters based on DEAR ABBY: I was recently diagnosed was the Rev. Ernie Henry. their grades, even though we have told her with cancer. The support I have received A reception was held at the Ballroom that her job is to “spoil them,” and it’s our from friends and family has been wonderCenter. Parents are Bob job to discipline them. ful. Convention However, I have a challenge. and Pam Anderson, Baxter, and Joe and Anne Smith, Brainerd. Bride’s attendants were matron of honor Sarah Smith, Kristen Tompson, Carolyn Smith, Amanda Anderson and Jennifer Johnson. Flower girl was Lilly Smith and personal attendant was Emma Anderson. Groom’s attendants were best man Bo Anderson, Jim Smith, Austin Johnson, Alan Johnson and Luke Henry. The ring bearer was Oliver Henry and ushers were Matthew JohnProud parents, John and Lisa Morales welcome to the family, their new son, Nick Smith and Andrew Doe.

Wedding Announced

Welcome Baby!

daughter, Nora Dawn Morales, born February 1, 2013, at Lakewood Hospital, Staples. Weight: 6 lbs. 5 oz and 21 inches long. Grandparent are John and Jill (Smith) Morales of St. Cloud and Julie and Greg Kemper of Brainerd.

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A friend fr vivor has so workers on m had done it, b not have con are well-off, insurance is expenses. My friend spend the Unfortunatel want nor nee this entire sit to do. How EMBARRAS DEAR EM friend for a li who contribu their though when I got it, while I appre I do not need the donors. T

Autos Advertising@BrainerdDispatch.com

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Up North Autos*

• 3x6 print ad in the Brainerd Dispatch and Echoland-Piper Shopper • Online promotions 24/7 • Full Dealer Inventory • New and Used Vehicles

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August 20, 2012

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ECHOLAND-PIPER SHOPPER

Page 1B

Real Estate Advertising@BrainerdDispatch.com

DISTINCTIVE SHADOW TRAILS OPENE OPEN SATURDAY, DEC. 10 • 2:00-4:00 P.M. HOUS 11752 Shadow Trail Drive SW • Brainerd Impeccable 3BR-3BA with open floor plan, formal areas, gourmet kitchen, two-sided FP, sunroom, tile & wood flooring, den, main level laundry, private MBR suite, 30x30 insulated-heated gar., private lower level 3rd BR suite-can also be a fam. room, 30x48 det. garage, waterfall pond-floral garden landscaping-delightful sitting area, brand new deck, 2.7 acres, walking trail.

MLS# 4744596

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DISTINCTIVE SHADOW TRAILS 11752 Shadow Trail Drive SW • Brainerd

MLS# 4744596

$1,419,900

Impeccable 3BR-3BA with open floor plan, formal areas, gourmet kitchen, two-sided FP, sunroom, tile & wood flooring, den, main level laundry, private MBR suite, 30x30 insulated-heated gar., private lower level 3rd BR suite-can also be a fam. room, 30x48 det. garage, waterfall pond-floral garden landscaping-delightful sitting area, brand new deck, 2.7 acres, walking trail.

Directions: State Hwy 371 N 2.5 miles, Turn left onto Pine Beach Rd./County Hwy 77. In 7.2 miles turn left onto Shadow Trail Dr SW, Home is on the left. Signs will be posted.

ANDY GOBLE

218-855-5881 andrew.goble@brainerddispatch.com

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Brainerd Dispatch Accu Weather Sponsor Features:

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Online Advertising@BrainerdDispatch.com

THE FCC NETWORK

As part of the FCC Digital Network our advertisers have the ability to reach local audiences and potential customers whether they are on a computer, laptop or mobile device. Strategically using the FCC Digital Network can reach new potential customers and increase brand awareness in the fastest growing media consumption methods.

Our Digital Network spans the entire FCC Network and beyond!

SYNCHRONIZE YOUR ONLINE AND PRINT ADVERTISING The American Press Institute reports that the majority of Americans use multiple medias to consume news content and information. Developing a strategic plan to implement multiple medias will increase your top of mind awareness and allow you greater variety in how you deliver your message. Digital campaigns can allow you to reach out in ways that have not been possible before- interactive, video, animation, and more.

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THE FCC NETWORK Comprised of over 25 newspaper websites generating over 30 million monthly page views Approximately 3.7 million unique devices access our network each month. The Brainerd Dispatch and Echo Journal websites average over 1.3 million page views from nearly 200,000 unique visits each month.

ATTRACTIVE AUDIENCE â&#x20AC;˘ 65% of FCC Network users have a college degree or higher â&#x20AC;˘ 56% of FCC Network visitors report having a household income of $50,000 or greater, 23% report having an average of $100,000 or greater

89%

of residents have accessed newspapers in print or web in a typical month. (Minnesota Newspaper Association. Scarborough Survey, 2014.)

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Online Campaign Success Advertising@BrainerdDispatch.com

WHY?

n DEFINE GOALS AND

OBJECTIVES

The first step to creating a successful campaign is to establish measurable goals and understand how you will track success points, this will help you make any adjustments that will improve your campaign over time.

3 seconds!

Digital readers decide within three seconds if the content is relevant to themmake those three seconds count!

WHO? n Digital campaigns offer the luxury of being able to help you reach your ideal customers by identifying key demographics of our audiences. In turn, effectively maximizing your budget.

n COMPELLING AND

CREATIVE CAMPAIGNS Compelling messages, innovative design, and clever delivery can take your campaign to the next level. Work with our media consultants to gain insight into strategic placement opportunities like Native Advertising, and to find out how to implement eye-catching creative using rich media or video.

MESSAGE GOALS AND OBJECTIVES These set up the

base of your campaign, the structure. Without them, you may end up with something you had not intended at all.

STRATEGY

audience and delivery make up the most important components of your campaign.

CONTOURING

Remember your audience helps you determine the best ways to reach them, using strategies and methods that donâ&#x20AC;&#x2122;t appeal to them may not benefit your campaign.

ELEMENTS AND DESIGN Elements like rich media, clever delivery and innovation can be what resonates with your audience.

HOW?

There are two distinct ways to reach out to audiences - remaining at the forefront for when they are ready to buy, and to place a well crafted call out to those are are ready to buy now. Our digital products help you maintain both aspects of this reach so your business can reach the right people at the right time with the right message.

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WHAT?

MEASURE

Digital display, Native, Search Retargetingthese are all examples of different ways you can deliver information to the audiences we can reach. Depending on who you are trying to reach and what your message is, there are advantages to using different methods- or a combination.

WHEN?

WHERE?

Throughout the campaign we will work with you to help you measure and understand the reporting on your campaign. Different campaigns have different measurable metrics and working with information you can provide gives us the data that will help us refine and craft your campaign to the best it can

Tools like geo-fencing, audience extension, and retargeting helps bring you to your customers rather than hoping they will come to you. These methods help fine tune how you can reach your potential customers.

Get measurable metrics!

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Special Events Advertising@BrainerdDispatch.com

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Special Events Advertising Is there an event in your community you and a group of businesses are a part of? Want to get the message out in support? Let us know and weâ&#x20AC;&#x2122;ll help organize and group all participating business ads with a header to maximize community attention and impact. Rates are eligible in any of our ROP products: Brainerd Dispatch, Echo Journal, Echoland-Piper Shopper.

Rates: Brainerd Dispatch Sunday

$13.10 $16.10 Weekly

$10.70 $13.70

pci (B&W) ad pci (color) ad pci (B&W) ad pci (color) ad

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Newsbreak Email Sponsorship Advertising@BrainerdDispatch.com

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Newsbreak Email Sponsorship

Be a part of the daily top stories notifications! Monday through Friday, the Brainerd Dispatch sends out an email containing the dayâ&#x20AC;&#x2122;s top stories to a list of people who signed up to receive Brainerd Dispatch Newsbreak emails. Ad spots are placed at the bottom of the email between the news story lists. Newsbreak Email Subscribers Open Rate 52% Click Rate 23%

Youâ&#x20AC;&#x2122;ll be in front of a captive audience

who signed up to receive these emails! Rate: (Only two ad positions available) $1,200 $400

3 month Contract Rate Billed Monthly

Space/Copy Deadline: Regular Deadlines Apply Contract discounts do not apply.

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Sponsorships Advertising@BrainerdDispatch.com

Brainerd Dispatch

Echo Journal

Church Page (rate per week) 1” ..........$8.00 2” .........$16.00 3” ........$24.00

Athlete of the Week (rate per week) 2x6”........$50 color

United Way Sponsor (rate per month) 4” ........$37.00 6” ........$53.50 8” ........$65.00

Church Page Sponsor $6.52 (rate per week)

Sunday Brunch (per week) 1” $8.50 Answers from Experts (per week) $60 Back to School Safety Tips $30 Congrats or Good Luck (per ad) 1” ..........$22 2”............ $44

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Community Ed Sponsor (rate per week) 3x7”........$50 Black and White

Congrats or Good Luck (rate per ad) 1”........... $22 2” .......... $44

Echoland Shopper Crosslake Churches (rate per week) Single ...............$13.13 Double .............$24.38 Triple .................$39.38

Sports Previews (per ad) 1x2” ....$15 2x2” ..... $30 National Volunteer Page (per ad) 1” ..........$20 2” .......... $40 Kixters Page (per ad) 1” ..........$24 2” .......... $48

*Contract discounts do not apply.

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Special Sections Advertising@BrainerdDispatch.com

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Premier Publications

Target a specific audience with any of our special publications. Beautiful photography, professional writers and attractive design. Ask about preview content flyers to make the most of your ad placement!

LOVE LAKES ECHO PUBLISHING'S

2015 EDITION

OF THE

F O R T H O S E W H O E N J O Y T H E WAT E R S O F T H E L A K E C O U N T R Y

FISHING RODS A cast into their history pg. 26

PLUS:

Ruttger's Bay Lake Lodge | Trout Lake Camp | Ice Racing Camp Confidence | Deep Portage | Walleye Stocking

Minnesota Home

Her Voice

Love of the Lakes

Thrive

High-end magazine with a photocentric design and 100% home focused content.

An award-winning publication celebrating the unique and diverse lives of women in the lakes area.

Showcasing area lakes and why we love them! Activities, traditions and lifestyles.

Living your best life in the lakes area. A broad scope of topics geared towards education and striving for a healthy lifestyle.

Annual Magazine

Quarterly Magazine

Annual Magazine

Bi-annual Magazine

Annual Guides and special interest (not shown: Golf Directory)

Cuyuna

Nisswa

Pine River

Golf Guide

Dining Guide

Weddings North

Annual Magazine

The ultimate guide to golf in the lakes area! Includes pro tips, course map and beautiful photography.

The ultimate food guide in the lakes area! Find a dining experience for any taste.

Beautiful photography and stories highlighting the lakes area wedding scene. Lakes area destination wedding dream.

Chamber Guide Guide to things to do, places to stay and the best food in the Cuyuna Range area.

Chamber Guide The best of what Nisswa has to offer. Geared towards visitors. Eat, play, stay and shop!

Chamber Guide The â&#x20AC;&#x153;must-seesâ&#x20AC;? of Pine River. Entertainment, lodging, restaurants and shopping.

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Special Sections Advertising@BrainerdDispatch.com

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School • Brainerd Public Schools Bi-annual Magazine

The Pequot Lakes class of 2016.

• Kids Ad Design

BY ALEXANDER BECKER, SYDNEY HOLT, BARBARA MILLER & LEVI PALMER

Pequot Lakes High School valedictorians

First we would like to start off by saying thank you all for coming to support us on this special night, but most importantly seniors, we made it. The four of us honestly couldn’t be prouder of the things our class was able to accomplish and the amazing people we have all grown to be. The four of us decided to do something a little different this year for our commencement

Echo Journal Brainerd Dispatch

Pine River-Backus Valedictorian

Sports

Fall, Winter, Spring (3x per year)

• Pine River Sports Poster Annual

when the assignment was due at midnight, or squeaking into class right about 5 seconds before the bell. Time never stopped for any of us. And time will continue to fly as we grow older, and that means we must make the most of the time we all still have left and make the best of it. So make the best of this test and don’t ask why “Always bear in mind that your own resolution to succeed is more See PL VALEDICTORIANS, Page S6

but to look back. How will we remember this time that we have spent here? When we were freshmen, we did it in class periods. We would count down until the hour we were freed. As weeks of school passed, we measured time in semesters, and later in years as we went from being naive freshmen to being “sophisticated” sophomores. By the time we reached our junior year, we were prepared to take over for the seniors. And now here we stand. Our time as upperclassmen is over and it is up to the next class to fill our shoes and take over. I know that as I look out to all of you, I will measure my time a little differently. I will measure it in all the friendships that I have made over the past four years. Some may not be as strong as others, but I will always remember each one tenderly, as I’m sure all of you will too. And when our memories of high school begin to fade, that is how we will measure our time spent here, not in class periods or semesters, but in the friendships that we have made See PR-B FETTER, Page S7

The Pine River-Backus class of 2016.

• Pequot Lakes Sports Poster

what career we will have the rest of our life, there are an endless amount of choices to make. Time grabs you by the wrist, directs you where to go As many seniors can probably agree, the end of the year crept up fast. It seems like just yesterday we were walking into these halls as scared little freshmen, but time has its way of ticking away. But I would say when time really directed us where to go was when some of us waited to turn in an online assignment at 11:58

Good evening, friends and family, ladies and gentlemen, administrators and teachers. Before I get started, I would like to thank you all for giving me this opportunity to speak in front of you on this momentous day. I have long awaited the day that I could be here with my fellow classmates, for it was only four short years ago that we started high school. Now, it is our time to leave. How did the time fly? It seems like only yesterday that we were young freshman looking at our upperclassmen for guidance. Now, we are the upperclassmen, the seniors who stand here ready to graduate and move out into the big wide world, yet we can’t help

Brainerd, Pequot Lakes/Pine River-Backus

Fall, Winter, Spring (3x per year)

A turning point is defined by Merriam-Webster as a time when an important change happens. We are at an amazing time in our lives that, although the end of high school is here, the beginning of a whole new life experience is ahead for all of us, which brings us to make a lot of choices. The fork stuck in the road is simply the decisions in life we must make. Whether it be little things like what we are going to caption the latest Instagram picture we want to post or choosing

BY TROY FETTER

• Graduation Sections

• Echo Sports Previews

address, so instead of the typical valedictorian speech we decided to connect our senior class to our senior class song. The song is entitled “Good Riddance” by Green Day, but we must remember that tonight is not a goodbye to this wonderful class but a see you later. So because of that we will use its more commonly known and more applicable name of “Time of Your Life.” The first line reads: Another turning point, a fork stuck in the road

Pine River-Backus valedictorian and class president Troy Fetter makes air quotes when talking about being “sophisticated” sophomores during his senior class welcome speech at the commencement ceremony Friday, May 27.

PHOTO BY NANCY VOGT

ADDESIGN Kid’s

Spring 2016

2016

Transition Program A bridge between student life and independent living

Quinn Trottier

, 5th

Kaitlyn Millner Nick Brunkhorst

1st Place

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Hockey! Keeps many families hopping Alaura Dahl,

Julia Rae Shogren

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Innovative Technology

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Students excited to learn

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Giving students a ﬂexible learning environment

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A Brainerd Dispatch publication

Holiday/Seasonal

T H U R S DAY

•

DECEMBER 24

•

2015

• W W W. B R A I N E R D D I S P A T C H . C O M

B R A I N E R D D I S PATC H

• Easter Church Tab • Crosslake St. Patrick’s Day • Lakes Area 4th of July Celebrations Guide • Summerfest • Holiday Guide • Christmas Church Tab • Holiday Greetings • Stories of Christmas

More than 200 stories were submitted this year for the Brainerd Dispatch’s annual Stories of Christmas contest. On the following pages, you’ll find the winners in the three categories: Kids, Teens and Adults. Weather drawings submitted by local elementary school children are being used as accents to go along with the winning stories. Thanks to all who took the time to submit their stories. Enjoy

Lakes Area Guide

4th of July Celebrations

reading and Merry Christmas!

BY ANA BJORKLUND, AGE 9, BAXTER

ART BY SILVIA BOYER, 3RD GRADE

One snowy morning, I woke up from a peaceful sleep. When I got out of bed, I stepped on something squishy and soft. When I looked down, I saw a furry, pointy hat. I put it on and went to the bathroom. When I got there I looked in the mirror. I had sharp ears like the tip of a knife. I looked somewhat shorter. I had pointy shoes. I was wearing a red and green suit. I was an elf!

BY LILY HURLBERT, AGE 13, BRAINERD Schaefer’s Foods coloring contest overall winner: Emily Holtti, age 10, of Pine River.

Jack Frost is busy making everything outside sparkle and shine. The air has a chill to it and I can see my breath.

Looking across my yard, I can see that the houses are all lit up with pride and the yards are filled with merriment. all the Christmas decorations that my TEEN It brings a smile to my face. neighbors have put up. There are decInside, we work together to adorn orated trees, signs and houses that are our tree. We trim it in tinsel, homemade outlined in multi-colored lights. I glance at my house and see the work that decorations and so many ornaments it looks like there isn’t much green to be seen! Finally, my family has done. Lights on the deck and the moment we all wait for … the star. My dad lights on the house drip down like icicles stretches to reach the top of the tree, making without the watery mess! I gaze about to see our holiday inflatables spread around our yard. sure not to disturb any of our embellishments. Placing it on the tree, the shiny star begs for Santa is waving to the cars as they drive by. attention, so sparkly and bright. It’s the final Snoopy is driving his plane filled with toys to touch to contest our decorating day. help Santa deliver a few to the boys and girls Coloring preschool winner: Isabel Fisher of Andover. As we all sit together on the couch, drinkand finally, Winnie the Pooh and his friends ing hot chocolate, we admire the fruits of our are jumping out of wrapped up gift boxes to labor. We bask in the friendly glow of our wish walkers, joggers and pets alike, a very Christmas tree. Merry Christmas. Oh, what a wonderful time of year! I love Merry Christmas!

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Brainerd/Baxter Fourth of July events will feature a parade and fireworks Monday, July 4, with various other events in the days leading up to July 4. Following is a schedule of events: Thursday, June 23 1 p.m.: 17th annual Little Miss and Mister 4th of July Pageant for boys and girls ages 4-8, Westgate Mall center court, Brainerd/Baxter. Little Miss and Mister 4th of July ride in the

Brainerd parade July 4. Saturday, June 25 8 a.m.: 17th annual Susan G. Komen Brainerd Lakes Race for the Cure 5K run/walk or 1-mile walk, Forestview Middle School, Baxter. Register online at www.brainerdkomenlakes. org. 7 p.m.: Miss Brainerd/Miss Baxter United States Pageant, Tornstrom Auditorium, Brainerd.

Thursday, June 30 5 p.m.: Right Friends Picnic, Confidence Learning Center, East Gull Lake. Friday, July 1 5:30-9 p.m.: 20th annual Show & Shine Car Show, The Body Works, Baxter. Friday-Sunday, July 1-3 30th annual Pleasureland RV Show & Go, Brainerd International Raceway

Sunday, July 3 10 a.m.-4:30 p.m.: 42nd annual Arts in the Park, Gregory Park, Brainerd. Monday, July 4: The American Celebration Noon: Free corn on the cob feed, Brainerd High School South Fifth Street parking lot.. 4 p.m.: Parade, Brainerd. Grand marshal is Joe Haeg, Lake Shore, who was drafted by the Indianapolis Colts NFL football team.

6:30 p.m.: Headline band Hairball performs, Don Adamson field at Brainerd High School. Free admission. 10 p.m.: Presentation of the flag and Michael Schneider performs the national anthem. 10:15 p.m.: Fireworks and music by Zambelli Fireworks with music simulcast on 107.5 FM, The Power Loon, Don Adamson Field at Brainerd High School.

Coloring contest ages 8-10 winner: Aurora Addison, age 8, of Merrifield.

Letters to Santa and winter poems from area second-graders.

• Business Traditions • Labor Day Progress Edition • Veterans Day Salute

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply Mike Hall, owner of Bob’s Heliarc Welding/Precision Propeller Works, welds at his shop in the Brainerd Industrial Park. PHOTO BY STEVE KOHLS/BRAINERD DISPATCH

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Coloring contest ages 5-7 winner: Taya Lagro, age 7, of Northfield.

ART BY JAZLYN DAMBOWY, 3RD GRADE

Annual Tributes

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I raced downstairs and looked yourself a name tag while you’re at it.” He around. All I saw were hundreds of turned around and started talking to an elf KIDS elves. I went around and watched named Sam. the elves create the Christmas presents. I I asked an elf named Grace where the workbumped into this elf who was wearing a shop was. nametag that read Amy. She had long brown “Turn the corner and take a left,” she said, hair and skin like cinnamon. I looked at the with a snotty attitude. presents she was wrapping. She was wrapping When I took a left, I started to hear a clicking my presents! I went over to the presents and noise. before I had a chance to touch them, Amy said, Click, click, click. “Don’t touch!” As I got closer, I saw the workshop. I walked I quickly looked up at her. Her face was a through the old, wobbly door. An elf walked up light red color. I backed up and walked away. to me and said, “Can I help you?” When I was walking, I looked back at Amy; I said, “No.” she was still watching me. I turned around for I walked around a little bit and saw lots of about two seconds until I bumped into someelves. They were making hats. thing big in a red suit. It was Santa! “The hat!” I yelled. I quickly tore it off my Before I could say anything, he said, “Ho, head. I could feel my body changing. I raced to ho, ho, watch where you’re going.” the bathroom and splashed water in my face. I said, “Sorry.” But he caught me just before I When I looked up, I was myself again! was about to leave. I raced downstairs and saw the elves were He said, “Why don’t you go to the workshop gone. All that I saw was my tree with presents and help around. Maybe you should make underneath.

Coloring contest senior citizen winner: Roine Cunningham, of Pine River.

Holiday greetings from area businesses.

Her Voice

Her Voice Advertising@BrainerdDispatch.com

218-855-5895

Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region. • Long shelf life, glossy pages throughout. • Distributed to over 20,000 homes in the lakes area. • Inserted into the Brainerd Dispatch and Echo Journal. • Each display ad will receive a free Directory Line Listing.

Rates: All ads are process color Back Cover Inside Front Cover

$1,820 $1,680 $1,540

Inside Back Cover Full Page $1,400 *See spec sheet for cover and full page sizes. 2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75”

$960

1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” Directory 2.3” x 1.18”

$480 $480

$700 $700 $480

$250 $250 $25

*Contract discounts do not apply.

*SEO Boost charges automatically

Product Inserts: Dispatch

Echo Journal

Feb. 21 May 16 Aug. 22 Nov. 14

Feb. 23 May 18 Aug. 24 Nov. 16

Space/Copy Deadline: Jan. 12 Apr. 6 July 13 Oct. 5

Her Voice online

http://www.brainerddispatch.com/content/her-voice-magazine

Directory Page

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Love of The Lakes Advertising@BrainerdDispatch.com

218-855-5895

Love of The Lakes

• Information and features focusing on area lakes. • All glossy magazine with relevant content. • 20,000 copies will be printed in April and distributed in the lakes area through Echo Publishing publications and Discover Racks. • Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process color Back Cover

$1,495

Inside Front Cover

$1,395

Inside Back Cover

$1,395

Full Page

$1,295

Full (Page 3)

$1,395

*See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75”

$840

1/2 Page Vertical 3.53” x 9.75”

$690

1/2 Page Horizontal 7.25” x 4.8”

$690

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page Vertical 2.3” x 4.8”

$270

1/6 Page Horizontal 4.77” x 2.34”

$270

1/12 Page Square 2.3” x 2.34”

$170

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Product Inserts:

Echoland-Piper Shopper Echo Journal

Guide Bonus Buy! Choose this option and republish your Love of the Lakes ad in the Brainerd Dispatch, Echo Journal, or EcholandPiper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

May 12 May 11

Space/Copy Deadline: March 27

Online Edition:

http://www.brainerddispatch.com/basic-page/4032187-love-lakes-2016 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Dining Guide Advertising@BrainerdDispatch.com

218-855-5895

Dining Guide Our Annual dining guide is the lakes area’s most popular guide with nearly 25,000 copies distributed! It inserts into the Brainerd Dispatch, Echo Journal and Echoland-Piper Shopper and is available for pick up at area chambers, resorts, participating businesses and on Discover Racks. Front Cover $1,100 Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 Page 3 $900 Page 5 $900 Full Page $800 *See spec sheet for cover and full page sizes. 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34”

$400 $400 $175 $175 $175 $100 $100

**Front Cover includes a logo and a photo which cannot consist of signage. Only one front cover spot available. You will receive a 1/3 ad spot with cover purchase, you may upgrade to a larger size.

Savor Our Flavors 2016

Elegant Dining and Family Fun in a Northwoods Atmosphere

STEAKS – CHOPS – PASTA – SEAFOOD APPETIZERS - PIZZA - SALADS -PASTA - BURGERS - SEAFOOD - PRIME RIB

Page K3

great food and fun in an expansive two level dining area

...Visit Our New Dockside Dining ...Unique Fire Pit Gather Area

PIZZA - BURGERS - SANDWICHES

Dining and Relaxation on the Paul Bunyan Trail in Pequot Lakes

Restaurant • Music Lounge Snow Tubing Chalet

*SEO Boost charges automatically apply

*Contract discounts do not apply.

Section Publish Dates:

8548 Ski Chalet Drive Breezy Point (218) 562-4455 primetimemn.com Open Every Day 4pm to Close

Brainerd Dispatch, Echo Journal Echoland-Piper Shopper

May 25 May 26

April 13

Space/Copy Deadline:

Open Wed-Fri 4-9pm and Sat-Sun 12-9pm 8164 Interlachen Rd, Lake Shore, MN 56468 North End of Gull Lake on CR 77 • 218-963-2568

Open daily at 10:00 a.m. • Serving lunch and dinner On Government Dr., Pequot Lakes • 218-568-4177

Online Edition:

http://www.brainerddispatch.com/basicpage/3754791-lakes-area-dining-guide

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Golf Guide Advertising@BrainerdDispatch.com

218-855-5895

Golf Guide

The official Golf Guide of the lakes area!

• Distribution in Brainerd Dispatch, Echo Journal, hotels, motels, chambers of commerce and Discover Racks. Rates:.All ads are process color Front Cover** Back Cover Inside Front Cover Inside Back Cover Full Page

Per Issue $2,000 $1,900 $1,800 $1,800 $1,400

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$400

1/3 Page Horizontal 7.25” x 3.15”

$400

1/3 Page Square 4.77” x 4.8”

$400

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day.

Front and back page cover combine rate of $3,500. **Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page.

*No frequency limitation. Not valid with any other specialty priced options.

Insertion Dates:

Online Edition:

http://www.brainerddispatch.com/basicEcho Journal May 4 page/3734905-2016-ultimate-golf-guide Brainerd Dispatch May 5 ! Space/Copy Deadline: April 10

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Golf Directory Golf Directory Advertising@BrainerdDispatch.com

218-855-5895

Golf Directory • List your Golf Course in this summer’s Golf Course Directory (18 weeks - June to September) • Prints in the Thursday Echo Journal, Friday Brainerd Dispatch, Friday Echoland Shopper (Including Advertised online link in the weekend Brainerd Dispatch). • Available online 24/7 at www.brainerddispatch.com and www.pineandlakes.com.

New! Featured

Hole of The Week (2 photo submission)

Rates: Single Course $55/week Multiple Courses $70/week

Section Publish Dates: Brainerd Dispatch Echo Journal Echoland Shopper

June 2 June 1 June 2

Space/Copy Deadline: April 10

Contract discounts do not apply.

TF: TF: 800-432-3703 800-432-3703 || 506 506 James James Street, Street, Brainerd, Brainerd, MN MN 56401 56401 www.brainerddispatch.com www.brainerddispatch.com || www.pineandlakes.com www.pineandlakes.com *All *All of of our our rates rates are are net net || SEO SEO boost boost charges charges automatically automatically apply apply

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Nisswa Chamber Guide 2018 Advertising@BrainerdDispatch.com

218-855-5895

Ad Spaces Now On Sale for the 2018 Nisswa Chamber Annual Informational Guide. • Glossy magazine published in partnership with the Nisswa Chamber. • 40,000 copies will be printed and distributed, beginning Dec. 2017 and throughout 2018. Numerous distribution channels are in place, including (but not limited to) Explore Minnesota, Minneapolis Airport, Mall of America, Discover Racks, Travel Information Centers, Trade Shows, Regional and Midwest outlets.

Rates:

All ads are process color and ad creation is included.

Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover, full page and page 3 sizes. **Page 3 2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8”

Expanded

Relocation Section

1/6 Page Horizontal 4.77” x 2.34” 1/12 Page Square 2.3” x 2.34”

*Contract discounts do not apply. Guaranteed Placement Upgrade* (add 10%) **Upgrade does not apply to Premium Placement ads.

Last year’s edition online

http://www.brainerddispatch.com/basic-page/4014872-2016-nisswa-chamber-visitor-guide TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Pine River Chamber Guide 2018 Advertising@BrainerdDispatch.com

218-855-5895

• Information annual guide for Pine River area • Glossy magazine published in partnership with the Pine River Chamber • 10,000 copies will be printed annually and distributed throughout 2018 through numerous local and regional formats - including inserting in the Pine River Journal newspaper, mail delivery, area chamber locations and Discover Racks.

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page *See spec sheet for cover and full page sizes. 2/3 Page Vertical 4.77” x 9.75”

1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15”

Contact Doreen Nelson to reserve your space: 218.838.2021

doreen.nelson@pineandlakes.com

1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/12 Page Square 2.3” x 2.34” *Contract discounts do not apply.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Cuyuna Lakes Chamber of Commerce Advertising@BrainerdDispatch.com

218-855-5895

• Annual Cuyuna Lakes Visitor Guide • Glossy magazine published in partnership with the Cuyuna Lakes Chamber • 10,000 copies printed and distributed throughout 2017 at numerous local and regional locations including the Mall of America, MSP Airport, Minnesota Chamber of Commerces, and Discover Racks • Promoted through social media and direct mail • Available in pdf format on the Cuyuna Lakes Chamber Website

Rates:

All ads are process color.

Back Cover $1,500 Inside Front Cover $1,250 Inside Back Cover $1,250 Full Page Inside pages $1,000 *See spec sheet for cover and full page sizes. 2/3 Page Vertical 4.77” x 9.75”

$775

1/2 Page Vertical 3.53” x 9.75”

$650

1/2 Page Horizontal 7.25” x 4.8”

$650

1/3 Page Vertical 2.3” x 9.75”

$350

1/3 Page Square 4.77” x 4.8”

$350

1/3 Page Horizontal 7.25” x 3.15”

$350

1/6 Page Vertical 2.3” x 4.8”

$250

1/6 Page Horizontal 4.77” x 2.34” $250 DIRECTORY+ Upgrade to logo and image listing. 2.3” x 1.18” $100 $50 DIRECTORY Line listing *Contract discounts do not apply.

Also distributed at

the Mall of America Ad Space/Copy Deadline: March 23

See the 2016 Guide https://issuu.com/brainerd_dispatch/docs/cuyuna_ chamber_guide_2016 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Thrive Advertising@BrainerdDispatch.com

Survey results are in!

218-855-5895

Our readers want MORE healthy living and lifestyle content! Thrive Magazine is features a well-rounded cross section of healthy living topics and lifestyle features. Geared to educate and encourage sharing information. A quality special section with a glossy cover and bright paper inner pages. Packed with current, local content and features that will ensure shelf life. Don’t miss this opportunity to be a part of this high quality publication!

Rates:

All ads are process color.

Back Cover $1200 Inside Front $1000 Inside Back Cover $1000 Full Page

$900

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8” $450 1/2 Page Vertical 3.53” x 9.75” $450 1/3 Page Vertical 2.3” x 9.75” $175 1/3 Page Horizontal 7.25” x 3.15” $175 1/3 Page Square 4.77” x 4.8” $175 1/6 Page Vertical 2.3” x 4.8” $100 $100 1/6 Page Horizontal 4.77” x 2.34” $40 One Column 2.3” x 1.18” *Contract discounts do not apply.

35,000+ readers each issue!

*SEO Boost charges automatically apply

Product Inserts: Dispatch

Echo Journal

Space/Copy Deadline:

May 30

June 1

April 20

Oct. 3

Oct. 5

August 28

Digital version: https://issuu.com/brainerd_dispatch/docs/thrive_ magazine_fall_2016

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Minnesota HOME Effective 2/1/2016 M

Advertising@BrainerdDispatch.com

H ME

218-855-5895

Minnesota Home Magazine Premium annual publication Perfect bound with glossy pages throughout and a soft-touch cover gives this magazine a high-end feel that readers will want to grab and hang onto. Minnesota Home features top trends in home design and style throughout the state. It has broad appeal to anyone who is looking to buy a new home, dreaming of building, remodeling their current home, or just giving their home a new look. • Unique photo-centric design with long shelf life. • Distributed to nearly 50,000 homes: Inserted into the Brainerd Dispatch Weekend Edition and Echo Journal. • Distributed in Brochure Racks in high traffic locations including the lakes area and metro markets. • Online Digital Edition and Digital Distribution to Twin Cities • Other high-population markets throughout MN. Available to view anytime at www.MinnesotaHomeMagazine.com

Sizes:

Rates:

Back Cover Inside Front Cover Inside Back Cover Builder/Designer Double Truck Premium Placement Full Page *Pages 3 & 5 Full Page Dream Board *Only 4 available. 2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75”

$2,300 $2,000 $2,000 $2,700 $1,800 $1,600 $1,100 $1,075 $775 $775

1/3 Page Square 4.77” x 4.8”

$525 $525

1/3 Page Horizontal 7.25” x 3.15”

$525

* Contract discounts do not apply.

*SEO Boost charges automatically apply

*Builders & Architects: Want to be on the cover? Call for details!

* All ads are process color * See spec sheets for covers, full pages, double truck and dream board sizes.

Publish Dates: Echo Journal Brainerd Dispatch Brochure Racks

April 13 April 16 Available May 1

! Space Copy Deadlines: All Publications Feb. 24

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Weddings North Advertising@BrainerdDispatch.com

218-855-5895

Weddings North • All glossy magazine with relevant local content! • Assist couples in planning their wedding • Distributed to over 20,000 homes in the Lakes area. • Plus! Distributed in Discover Racks, at local wedding Expo and local wedding destination locations! Buy 1/2 page ad or larger and receive the equivalent article space with photos, created for you by a writer!

Ad Rates: All ads are process color. Front Cover** Back Cover Inside Front Cover Inside Back Cover

$1,025 $1,025 $1,025 $1,025

Full Page $925 *See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/6 Page Vertical 2.3” x 4.8” Directory 2.3” x 1.18”

$750 $525 $525 $325 $325 $325 $100 $100 $25

*Contract discounts do not apply.

*SEO Boost charges automatically apply **Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Publish Dates: Brainerd Dispatch: January 20, 2017 Echo Journal: January 19, 2017

Minnesota Average Wedding Spending: $24,000 Get a piece of that wedding pie! (or cake traditionally).

Space/Copy Deadline: December 8, 2016

See our stunning publication in digital format on our website: https://issuu.com/brainerd_dispatch/docs/weddings_north_2016-r

Source: Parade Magazine’s community table “the average cost of a wedding in each region of the U.S.”

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Brainerd Public Schools Advertising@BrainerdDispatch.com

218-855-5895

Brainerd Public Schools • District ISD 181’s newest way of informing the community of what is going on in the school district. • A great way to show your support and reach people in the community. • Publishes in the fall and spring each school year. • Space and sizes are limited.

Rates: All ads are process color. Back Cover $1,000 Inside Front Cover $750 Inside Back Cover $750 *See spec sheet for cover and full page sizes

1/2 Page Horizontal 7.749” x 5.02” $350 1/4 Page 3.78” x 5” $200 Banner 7.749” x 1.5” $100

A publication for the whole community. Share in the articles about opportunities, innovations and successes within this nationaly recognized and awarded school district.

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Product Inserts: Dispatch April 7 Oct. 13

Echoland-Piper Shopper

Space/Copy Deadline:

April 7 Oct. 13

Feb. 6 Sept. 5

Brainerd Buplic Schools online See our stunning publication in digital format on our website: https://issuu.com/brainerd_dispatch/docs/bps-spring-2016

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Echo Kids’ Ad Design Advertising@BrainerdDispatch.com

218-855-5895

Echo Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 4-5 at Eagle View, Nisswa, Pine River-Backus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$225

1/2 page (6 col. x 5”) - Full Color

$395

Section Publish Dates: Echo Journal

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

Feb. 16

Space/Copy Deadline: Jan. 5 Contract rates do not apply. *SEO Boost charges automatically apply * Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Dispatch Kids’ Ad Design Advertising@BrainerdDispatch.com

218-855-5895

Dispatch Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 4-5. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$295

1/2 page (6 col. x 5”) - Full Color

$495

Section Publish Dates: Brainerd Dispatch

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

Feb. 22

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Brainerd Graduation Advertising@BrainerdDispatch.com

218-855-5895

Brainerd Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors in the 2017 Brainerd and Surrounding Areas Graduation Section.

Rates: $10.00 pci (B&W) Open color rates apply.

Section Publish Dates: Brainerd Dispatch

May 9

Space/Copy Deadline: Apr. 27 Contract rates do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 43 43

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Pequot Lakes/Pine River-Backus Graduation Advertising@BrainerdDispatch.com

218-855-5895

Pequot Lakes/Pine River-Backus Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools. The annual publication will be inserted in the Echo Journal. Rates: $7.75 pci

Includes color

Section Publish Dates: Echo Journal

June 1

Space/Copy Deadline: May 18

Contract rates do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Echo Sports Preview Advertising@BrainerdDispatch.com

218-855-5895

Echo Sports Preview Spring, Fall and Winter Editions

13th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.

Rates: $12.25 pci

Includes color

Section Publish Dates: Spring Apr. 6

Fall Aug. 24

Winter Nov. 30

Space/Copy Deadline: Spring Fall Winter Mar. 23 Aug. 10 Nov. 16 Contract rates do not apply. *SEO Boost charges automatically apply

FREE COLOR!

Show your school spirit in these sections!

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 45 45

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Pequot Lakes Sports Poster Your advertising dollars will help Pequot Lakes School Sports Program.

Advertising@BrainerdDispatch.com

218-855-5895

Pequot Lakes Sports Poster

Be part of supporting Pequot Lakes School Half of the proceeds go to the Pequot Lakes Sports Program!

Rates:

Full Color Ads

2x2” $150 2x2” w/3 issue commitment

$125/Issue

Jacket 2x2” (Fall & Winter Only) $75 Jacket 2x2” (with poster purchase) $50 *Contract discounts do not apply.

Publish Dates: Spring Fall Winter April August November

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Pine River-Backus Sports Poster Advertising@BrainerdDispatch.com

218-855-5895

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School At least $3,500 goes to Pine RiverBackus School Sports Program!

Rates: 125 Wall Posters and 250 Locker Posters 1/4 block 1/2 Block Full Block

$95 $145 $225

(1x1) (1x2) (2x2)

*Contract discounts do not apply.

Space Reservation Deadline: July

Your advertising dollars help PR-B School Sports Program!

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 47 47

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Homecoming Pine River-Backus Advertising@BrainerdDispatch.com

218-855-5895

Homecoming-Pine River-Backus

Be part of supporting Pine River-Backus School Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad. Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Homecoming Pequot Lakes Advertising@BrainerdDispatch.com

218-855-5895

HomecomingPequot Lakes Show the team you support them by including a photo of you or one of your staff wearing a Patriot helmet in the ad. Inserts into Echo Journal. Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

Be part of supporting Pequot Lakes School

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Church Tabs

Church Tabs Advertising@BrainerdDispatch.com

218-855-5895

Holiday Church Services and Events

These special sections publish the Friday before Palm Sunday and a day after Thanksgiving. Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.

Rates:

$13.75 pci

Includes color

Easter Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

Apr. 7 Apr. 7

Space/Copy Deadline: Mar. 23

Christmas Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

Nov. 24 Nov. 24

Space/Copy Deadline: Nov. 7

Contract discounts do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Crosslake St. Patrick’s Day Advertising@BrainerdDispatch.com

218-855-5895

Crosslake St. Patrick’s Day Featuring St, Patrick’s Day schedule of events for 2017 and highlighting the annual parade. A look back with stories and photos from past St. Patrick’s Day events are also included.

Rates: Black & White

$13.75 pci

Color

$16.75 pci

Section Publish Dates: Echo Journal Echoland-Piper Shopper

Mar. 9 Mar. 10

Space/Copy Deadline: Feb. 20

Contract discounts do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 51 51

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Lakes Area 4th of July Celebrations Guide Advertising@BrainerdDispatch.com

Lakes Area 4th of July Celebrations Guide-

Celebrate the 4th!

Echo Journal, Brainerd Dispatch and EcholandPiper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

218-855-5895

Lakes Area

Celebrations Gui

Rates: $16.75 pci (includes color) Publish Dates: Echo Journal Brainerd Dispatch Echoland-Piper Shopper

June 22 June 25 June 23

Space/Copy Deadline: June 5 *SEO Boost charges automatically apply

*Contract discounts do not apply.

Lakes Area

Celebrations Guide TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Summerfest Advertising@BrainerdDispatch.com

218-855-5895

Summerfest

8,000 copies printed and distributed in the Echo Journal as well as selected Echoland-Piper Shopper routes. Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

July 20 July 21

Space/Copy Deadline: July 7

Contract rates do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 53 53

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Crosslake Days Advertising@BrainerdDispatch.com

218-855-5895

Crosslake Days

Back by popular demand in its own section. Events include a car show, art fair, chili cookoff, childrenâ&#x20AC;&#x2122;s games and much more! Enjoy this fall festival while taking in the natural beauty of Crosslake, splashed in the glorious autumn colors! Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

September 14 September 15

Space/Copy Deadline: August 28 Contract discounts do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Building strong business relationships by providing effective marketing solutions.

Holiday Guide Advertising@BrainerdDispatch.com

218-855-5895

Holiday Guide

Come Home For the Holidays and Shop Locally. A fun guide designed to provide shoppers with ideas for gift giving, along with featured events, festivities and lifestyle ideas.

Kids’ Coloring Contest

The Holiday Guide features a coloring contest. The winner of this contest will be featured on the front page of the Holiday Greetings Publication. *The Holiday Gift Guide prints in two dynamic sections filled with information for your Holiday planning.

Rates: All ads are process color Ad Size 1/16 Page (3 x 2.5”) 1/8 Page (3 x 5”) 1/4 Page (6 x 5.25”) Half Page (6 x 10.5”) Back Cover (6 x 10.5”)

$90 $180 $360 $720 $900

Publish Dates:

Brainerd Dispatch

Echo Journal

Echoland-Piper Shopper

Nov. 23

Nov. 22

Space/Copy Deadline: October 17 Contract discounts do not apply. *SEO Boost charges automatically apply TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 55 55

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Holiday Greetings Echo Journal Advertising@BrainerdDispatch.com

218-855-5895

Holiday Greetings, Echo Journal

Great opportunity to publish your holiday greetings to your customers. Full of holiday fun with letters to Santa written by area children.

Rates:

$12.50 pci

INCLUDES COLOR!!

Publish Dates: Echo Journal

Dec. 21

Space/Copy Deadline: Dec. 8

*Contract discounts do not apply. *SEO Boost charges automatically apply View it online: https://issuu.com/brainerd_dispatch/docs/holiday_guide

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Stories Of Christmas Brainerd Dispatch Advertising@BrainerdDispatch.com

218-855-5895

Stories Of Christmas, Brainerd Dispatch

This section is ideal and very popular for holiday greetings from area businesses. The Stories of Christmas section features stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories. Rates:

$13.75 pci

INCLUDES COLOR!!

Publish Dates: Brainerd Dispatch Dec. 25

Space/Copy Deadline: Dec. 8 Contract discounts do not apply. *SEO Boost charges automatically apply View it online: https://issuu.com/brainerd_dispatch/docs/stories-of-christmas-2015

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Crosslake Winterfest Advertising@BrainerdDispatch.com

218-855-5895

Crosslake Winterfest

Reach over 4,000 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Rates (Includes Color) 3.5” x 7” (Front Page)

$180

5.25” x 4” (Inside)

$150

5.25” x 2” (Inside)

$75

10.75” x 10.5” - Half Page

$450

*Ad spaces can be combined

Publish Dates: Echo Journal Jan. 26 Echoland-Piper Shopper Jan. 27

Space/Copy Deadline: Jan. 16 Contract discounts do not apply. *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Business Traditions Advertising@BrainerdDispatch.com

218-855-5895

Business Traditions, Roll of Honor • This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities. • Advertisements will be grouped by community.

Rates: 1 Column x 2”

$27 (B&W)

Includes: business name, contact information and the number of years since the business has been established.

Insertion Dates: Echo Journal Dispatch

Jan. 12 Jan. 13

Space/Copy Deadline: Dec. 29

Don’t miss this opportunity to promote your business.

Contract discounts do not apply.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 59 59

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Progress Edition Labor Day Salute! Advertising@BrainerdDispatch.com

218-855-5895

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons! This Labor Day thank your employees and customers in the special Labor Day section â&#x20AC;˘ Feature articles and photos of local businesses. â&#x20AC;˘ Total print distribution of 14,000 homes! Print copy distributed in the Brainerd Dispatch and Echo Journal.

Rates: $14.25

pci (includes color)

Buy a 1/4 page ad or larger and receive the equivalent article space with photos-created for you by a writer!

Publish Dates: Brainerd Dispatch Echo Journal

Sept. 4 Sept. 7

Space/Copy Deadline: July 28 Contract discounts do not apply. *SEO Boost charges automatically apply

One of our best-read and largest sections of the year!

View online at: https://issuu.com/ brainerd_dispatch/docs/2016-progressedition-r

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Veterans Day Salute Advertising@BrainerdDispatch.com

218-855-5895

Veterans Day Salute

This publication includes photos of veterans submitted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Rates: All ads are process color

Front Cover $1,100 Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 Full Page $800 *See spec sheet for cover and full page sizes. 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” One Column 2.3” x 1.18”

$400 $400 $175 $175 $175 $100 $100 $40

*Contract discounts do not apply.

Insertion Dates: Dispatch Echo Journal

Distributed to over 14,000 homes

Nov. 10 Nov. 9

Space/Copy Deadline: Oct. 6 *SEO Boost charges automatically apply

*Contract discounts do not apply.

A community favorite! View it online

https://issuu.com/brainerd_dispatch/docs/veterans_day_salute_2015 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Back To School Back To School Advertising@BrainerdDispatch.com

218-855-5895

Back To School • A to Z safety tips $30 for a sponsored ad. • Who’s doing what and when in area schools • News and updates for the coming school year • Enrollment and new program information • School districts covered (but not limited to): - Brainerd - Crosby-Ironton - Little Falls - Pillager - Pequot Lakes - Pine River/Backus - Walker/Hackensack/Akeley - Aitkin - Crosslake - Lake Region Christian - Staples-Motley - St. Francis of the Lakes - Montessori School of Brainerd - Discovery Woods Montessori School

Rates:

$13.10 B&W $16.10 Color Contract rates do apply.

Your all-inclusive back to school guide for local area school districts. TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Paul Bunyan Trail Map Advertising@BrainerdDispatch.com

218-855-5895

Single sheet Print Only 8 spots available!

Paul Bunyan Trail Map

Get your business noticed on the back of the Paul Bunyan Trail Map! Rates: 2â&#x20AC;? x 2â&#x20AC;? Box $190 Only 8 spots on a single sheet available. *Contract discounts do not apply.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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School Pages Advertising@BrainerdDispatch.com

218-855-5895

School PagesArea School News • School pages is a specialty publication highlighting area student achievements and activities. • The monthly publication features 15 of our area schools. • Each publication may feature a different set of schools and activities. • School pages are delivered to the students as well as daily Brainerd Dispatch subscribers and is available to be viewed online. • One front page advertising sponsorship available each month.

Rates:

4x3.5” (includes color)

$75

*Contract discounts do not apply.

*SEO Boost charges automatically apply

View it online

http://www.brainerddispatch.com/basic-page/3642346-school-pages-area-school-news TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Up North Marine Advertising@BrainerdDispatch.com

Up North Marine

Up North Marine provides the fastest way for you to reach boating enthusiasts and potential customers in the Lakes Area. Reaching approximately 50,000 homes each week, including distribution to local area drop locations. Take advantage of the full color ads to proudly display your products, manufacturers and services in a dedicated section.

218-855-5895

14873 113th St. Little Falls, MN

320-632-2908 1-866-554-0458

www.staplessports.com

www.staplessports.com 2013 GMC YUKON XL 4X4 2G160095A, One Owner Bought New Here At Mills GM! Only $21,900! ............$21,900 2008 KIA OPTIMA LX 2G160017C, Great Commuter Sedan With Only 75,xxx Miles!

2011 BUICK LUCERNE CXL

2013 CADILLAC ATS AWD

Hard To Find Full Size Buick With Only 35,xxx Miles! One Owner Bought New Here At Mills GM! $17,900

2014 DODGE AVENGER SE

2012 BUICK ENCLAVE AWD

$12,865

2U150173, Great Deal On An All Wheel Drive Enclave With

2007 JEEP COMPASS SPORT 4X4

4039, Less Than 50K! 2.4L 4 Cylinder, 15754C, Front Bucket Seats, Remote 4104, Front Bucket Seats, 2.4L 4 Tilt & Telescoping Steering Wheel, Keyless Entry, Steering Wheel Radio Cylinder, CD Player, Alloy Wheels & Much More! ............................ $14,490 Controls & More! More! ..................................Please Call ................................................ $13,390

2012 CHRYSLER TOWN & COUNTRY

Drive! .........................$20,900

#4091

Just Over 40K! Front Bucket Seats, 2.0L 4 Cylinder, 6 Speed Manual, Much More! Come See Us First!

2014 CHRYSLER 200 LX

2U150174, All Wheel Drive Luxury Sedan! Come Take A

2012 NISSAN SENTRA 2.0 SR

2007 KIA SPECTRA EX

25041A, Power Liftgate, Power Sliding 2008 DODGE CALIBER SXT 4080A, 5 Passenger, 4 Door, Overhead 25170A, Less Than 90K! Rear Window Console, 2.0L 4 Cylinder! ...Please Call Doors, Leather Upholstery, Much More! ...................................... $18,480 Wiper, Power Windows ............ $8,975

Only 37,xxx Miles! .....$24,900 2012 FORD F150 CREW CAB

2011 CHEVROLET TRAVERSE

2I150025, 6 Passenger

2A150018

Crew Cab With Only 63,xxx

Best Deal In Baxter! Only 63,xxx Miles, Third Seat + More! $15,900

Miles! ........................$23,900

14873 113th St. Little Falls, MN

Add a digital package to save money and also get opportunity to reach outside of our local area to target the visitors and second home owners with targeted advertising.

14873 113th St. Little Falls, MN

320-632-2908 1-866-554-0458

www.staplessports.com

2012 JEEP LIBERTY

15-5081

Sport, Latitude Package, 4x4, 3.7L V6, Leather, Loaded!

$20,996 66676

2013 CADILLAC SRX

One Owner Lease Return, Navigation System, BOSE, Heated Leather! $26,950

25640-1

$9,999 2013 CHEVROLET AVALANCHE One Owner, Black Diamond Edition With Chrome Wheels, Navigation, Power Moonroof/Sunroof! $38,500

2009 GMC SIERRA

25-0348

SLE Crew Cab, 5.3L V8, Z-71, Tow Package!

$23,880 2011 FORD FUSION

25-0475

SE Package, Moonroof & More!

$10,690

2010 BUICK ENCLAVE

66642-1

CXL Package, Navigation System, Factory Warranty!

$19,500

Rates*:

2011 HYUNDAI SONATA

83766-1

GLS Package, Popular Equipment Package With Alloy Wheels & Power Driver Seat!

$11,500

35-0234

2011 DODGE DURANGO

2006 DODGE RAM 2500 QUAD

35-0384

5.7L Hemi V8, 4x4, Rear Camera!

4x4, SLT Package, This One’s Ready To Pull!

$19,871

14873 113th St. Little Falls, MN

$18,996

14873 113th St. Little Falls, MN

320-632-2908 1-866-554-0458

www.staplessports.com

1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495

3 x 6” Peak Season $350/week

1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495

REV UP YOUR SUMMER 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495

3 x 6” Off Season $250/week

Ask Us About Our Rental Program

3 x 3” Service or Rental Ad $135

Call today for pricing and availability.

1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495 1998 WELLCRAFT ECLIPSE 2000SS VOLVO 5.0 GL w/EZ-Loader Trailer .................................................. $8,495

*Rates are per week. All ads are full color. Peak Season is March, April, May, June, July, August. Off Season is September, October, November, December, January, February. 6 and 12 month contracts are available. Must have qualifying rental or Service information to purchase 3x3 ad.

Discount for Digital Package

Receive a 10% discount on the printed portion of the package by purchasing a qualifying Digital Package. Digital Package options must have a 3 month minimum campaign length, and $500 per month minimum spend. There are two main package options.

Publication Dates:

Brainerd Dispatch Thursdays Echoland-Piper Shopper Fridays *SEO Boost charges automatically apply

! Copy/Space Deadline: Regular deadlines apply.

2012 NISSAN SENTRA 2.0 SR

#4091

Just Over 40K! Front Bucket Seats, 2.0L 4 Cylinder, 6 Speed Manual, Much More! Come See Us First!

2014 CHRYSLER 200 LX

2014 DODGE AVENGER SE

$12,865

2007 JEEP COMPASS SPORT 4X4

2012 CHRYSLER TOWN & COUNTRY

2007 KIA SPECTRA EX

8194 Fairview Rd. Baxter, MN 56425

218.829.6656

www.BrothersMotorSports.com

Standard Ad Package: Includes four ad sizes (728x90, 300x250, 300x600, 320x50) that are served throughout a 60 mile radius of Brainerd and are dayparted to Wednesday-Sunday delivery from 7am-10pm. OR Request a custom plan that will utilize cutting edge retargeting strategies that will help you target your customers more effectively. These plans will range in scope and rate, but are generally more robust and can be customized to fit your needs.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 65 65

.....................................$6,900

2B160007A

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Black Friday/ Thanksgiving Week Shoppers Advertising@BrainerdDispatch.com

218-855-5895

Black Friday/Thanksgiving Week Shoppers Weâ&#x20AC;&#x2122;re going BIG and publishing a BLACK FRIDAY ONLY shopper this year filled with great shopping deals! It hits the racks and will be IN HOMES on Wednesday, November 22! PLUS.. we will be publishing our regular weekend edition of the Echoland-Piper Shopper which will hit the shelves on Friday, November 24!

You get BOTH for one low price!! Rates:

$15.45 pci B&W 25% OFF Color *Contract discounts do apply.

*SEO Boost charges automatically apply

Wednesday, November 22 ONLY! Premium Placement Black Friday Special Edition ONLY advertising Options- Quantities are limited, lock in your spot now!! Shopper Fronts:

$460* Top *Only 2 spots available.

$410* Fold Spot *Only 2 spots available.

$360* Bottom *Only 2 spots available.

Coupon Ads:

$75* 1c x 4â&#x20AC;? Full Color *Only 20 spots available.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Building strong business relationships by providing effective marketing solutions.

Ad Scapes Advertising@BrainerdDispatch.com

218-855-5895

Ad Scapes Looking for an exciting way to present your message to your customers? Or looking for something unique and eye catching? Try an Ad Scape! Unique advertising design blended with content will set your ad apart from the rest.

Magazines:

Double Truck 16.5” x 10.25” $3,250 Full Page 7.749” x 10.25” $1,820 Half Page Vertical 7.749” x 5.02” $910 Half Page Vertical 3.78” x 10” $910

Newpapers:

Weekend Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$7,302.75 $3,370.50 $1,685.25 $1,685.25

Weekday Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$6,169.80 $2,847.60 $1,423.80 $1,423.80

Echo Journal: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,108.65 $1,896.30 $948.15 $948.15

Echoland-Piper Shopper: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,750.20 $2,192.40 $1,096.20 $1,096.20

Contract discounts do not apply. *SEO Boost charges automatically apply TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Page 67 67

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Mike Bellos | Mikecrappieking@gmail.com | 218-838-9804

Brochure Marketing Simply Smart Brochure marketing through Discover Racks is an effective and economical opportunity to target interested customers who are actively searching for places to stay, things to do and places to eat. We make it convenient by offering design, printing and distribution services.

The lakes area is visited by over

1 million

tourists each year! ~ Estimated by the Brainerd Lakes Chamber.

Tailored Rates

Your rate will depend on a variety of factors: brochure size, number of locations and length of rack subscription. Call for complete pricing information.

Approximately 100 High Traffic Locations

Cass Walker

We cover the lakes area!

Choose the locations that will best fit your target customers. Ask for a specific list.

Hackensack

Emily Pine River Jenkins

Crosslake

Pequot Lakes Breezy point Nisswa East Gull Motley Pillager Lake

Merrifield Brainerd Baxter

Crosby Deerwood

Crow Wing

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Aitkin

Garrison

Restaurants, Hotel Lobbies Attractions, Gas Stations Shops and more! Discount Rates Available

Brochure Marketing 1. Pick your locations that best target your market 2. Determine the size of your material and a monthly rate 3. Compute your subscription fee

Monthly Subscription Rate Table

Mike Bellos MikeCrappieKing@gmail.com

218-838-9804

(Per Delivery Rack Locations, Per Month)

Standard (tri-fold) up to 4” wide

Half Sheet (bi-fold) up to 6” wide

Full Size (portrait) up to 9” wide

Oversize (landscape) up to 14” wide

Size/Style

Standard

Half Sheet

Full Size

Oversize

3 Months

$4.50

$5.50

$6.50

$7.00

6 Months

$3.50

$4.50

$5.50

$6.00

12 Months

$2.50

$3.50

$4.50

$5.00

Discover Racks subscriptions follow a monthly schedule beginning on the 1st of each month. Fees must be paid in full for the duration of the contract by the 25th of the month prior to scheduled start to ensure service will start on the 1st of the month. Materials will not be placed until full payments are received. Either party may terminate this agreement at any time, contract terminations will follow the same schedule and will be billed in whole month increments. Advance termination notice must be given by the 25th of the month to end that same month. Discover Racks reserves the right to refuse advertisement at any time.

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Full Run ROP Ad Sizes and Rates Advertising@BrainerdDispatch.com

:: DOMINANCE

218-855-5895

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,801.80 Mon-Fri $2,205 Sun

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $1,351.35 $1,653.75

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $900.90 Mon-Fri $1,102.50 Sun

1/2 HORIZONTAL

6 columns x 10.5 inches $900.90 $1,102.50

1/2 TALL

4 columns x 15.75 inches $900.90 $1,102.50

For best results, IDENTITY ad units should run 2-4 times in a 6-day period. Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $450.45 Mon-Fri $551.25 Sun

1/4 HORIZONTAL

6 columns x 5.25 inches $450.45 $551.25

1/5 PAGE

4 columns x 6 inches $343.20 $420

1/6 PAGE

2 columns x 10 inches $286 $350

1/7 PAGE

3 columns x 6 inches $257.40 $315

1/8 VERTICAL

2 columns x 8 inches $228.80 $280

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $214.50 Mon-Fri $262.50 Sun

1/9 PAGE

2 columns x 7 inches $200.20 $245

These units provide sufficient space for a complete message at low cost for consistent response. For best results, IMPRESSION ad units should run 3-5 times in a 6-day period. Suggested for: Image Branding; Small Business; Health Care.

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Full Run ROP Ad Sizes and Rates Advertising@BrainerdDispatch.com

218-855-5895

:: AWARENESS

A12 VERTICAL

2 columns x 6 inches $171.60 Mon-Fri $210 Sun

A4 VERTICAL

1 columns x 4 inches $57.20 Mon-Fri $70 Sun

A12 BANNER

6 columns x 2 inches $171.60 $210

A4 HORIZONTAL 2 columns x 2 inches $57.20 $70

A10

2 columns x 5 inches $143 $175

1 columns x 3 inches $42.90 $52.50

2 columns x 4 inches $114.40 $140

2 columns x 3 inches $85.80 $105

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $28.60 $35

1 columns x 5 inches $71.50 $87.50

2 columns x 1 inches $28.60 $35

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, AWARENESS ad units should run 4-6 times in a 6-day period. Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates < 32 Inches 32 - 63 Inches $4.00 PCI $150.00

63.5 - 94.5 Inches $200.00

95 - 126 Inches $250.00

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Echo Journal & Echoland-Piper Shopper ROP Ad Sizes and Rates Advertising@BrainerdDispatch.com

:: DOMINANCE

218-855-5895

FULL PAGE

6 columns x 21 inches $1,071 Echo Journal $1,297.80 Shopper

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $803.25 $973.35

:: IDENTITY

1/2 VERTICAL

3 columns x 21 inches $535.50 Echo Journal $648.90 Shopper

1/2 HORIZONTAL

6 columns x 10.5 inches $535.50 $648.90

1/2 TALL

4 columns x 15.75 inches $535.50 $648.90

For best results, IDENTITY ad units should run 2-4 times in a 6-day period. Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $267.75 Echo Journal $324.45 Shopper

1/4 HORIZONTAL

6 columns x 5.25 inches $267.75 $324.45

1/5 PAGE

4 columns x 6 inches $204 $247.20

1/6 PAGE

2 columns x 10 inches $170 $206

1/7 PAGE

3 columns x 6 inches $153 $185.40

1/8 VERTICAL

2 columns x 8 inches $136 $164.80

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $127.50 Echo Journal $154.50 Shopper

1/9 PAGE

2 columns x 7 inches $119 $144.20

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Echo Journal & Echoland-Piper Shopper ROP Ad Sizes and Rates Advertising@BrainerdDispatch.com

218-855-5895

:: AWARENESS

A12 VERTICAL

2 columns x 6 inches $102 Echo Journal $123.60 Shopper

A4 VERTICAL

1 columns x 4 inches $34 Echo Journal $41.20 Shopper

A12 BANNER

6 columns x 2 inches $102 $123.60

A4 HORIZONTAL 2 columns x 2 inches $34 $41.20

A10

2 columns x 5 inches $85 $103

1 columns x 3 inches $25.50 $30.40

2 columns x 4 inches $68 $82.40

2 columns x 3 inches $51 $61.80

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $17 $20.60

1 columns x 5 inches $42.50 $51.50

2 columns x 1 inches $17 $20.60

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates < 32 Inches 32 - 63 Inches $4.00 PCI $150.00

63.5 - 94.5 Inches $200.00

95 - 126 Inches $250.00

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Dispatch Non-Profit ROP Ad Sizes and Rates Advertising@BrainerdDispatch.com

218-855-5895

:: AWARENESS

A12 VERTICAL

2 columns x 6 inches $128.64 Mon-Fri $157.44 Sun

A4 VERTICAL

1 columns x 4 inches $42.88 Mon-Fri $52.48 Sun

A12 BANNER

6 columns x 2 inches $128.64 $157.44

A4 HORIZONTAL 2 columns x 2 inches $42.88 $52.48

A10

2 columns x 5 inches $107.20 $131.20

1 columns x 3 inches $32.16 $39.36

2 columns x 4 inches $85.76 $104.96

2 columns x 3 inches $64.32 $78.72

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $21.44 $26.24

1 columns x 5 inches $53.60 $65.60

2 columns x 1 inches $21.44 $26.24

Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates < 32 Inches 32 - 63 Inches $4.00 PCI $150.00

63.5 - 94.5 Inches $200.00

95 - 126 Inches $250.00

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Building strong business relationships by providing effective marketing solutions.

Echo Journal & Echoland-Piper Shopper Non-Profit ROP Ad Sizes and Rates Advertising@BrainerdDispatch.com

218-855-5895

:: AWARENESS

A12 VERTICAL

2 columns x 6 inches $76.44 Journal $92.64 Shopper

A4 VERTICAL

1 columns x 4 inches $25.48 Journal $30.88 Shopper

A12 BANNER

6 columns x 2 inches $76.44 $92.64

A4 HORIZONTAL 2 columns x 2 inches $25.48 $30.88

A10

2 columns x 5 inches $63.70 $77.20

1 columns x 3 inches $19.11 $23.16

2 columns x 4 inches $50.96 $61.76

2 columns x 3 inches $38.22 $46.32

A2 VERTICAL

A2 HORIZONTAL

3 col. = 5.3125”

2 col. = 3.5”

1 columns x 2 inches $12.74 $15.44

1 columns x 5 inches $31.85 $38.60

2 columns x 1 inches $12.74 $15.44

Small Ad Units Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates < 32 Inches 32 - 63 Inches $4.00 PCI $150.00

63.5 - 94.5 Inches $200.00

95 - 126 Inches $250.00

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Requirements- The Fine Print Advertising@BrainerdDispatch.com We at the Brainerd Dispatch and Echo Publishing are committed to providing an excellent product to all of our customers. To ensure excellence to our advertisers, we have set the following advertising policies. All advertisements are accepted subject to the approval of the publisher. Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertisement at any time. Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/Echo Publishing. Brainerd Dispatch/Echo Publishing reserve the right to copyright any ad produced by its staff. Copyright and Third Party Publication Information Advertisers who wish to purchase copyright to paid ads may do so at the standard labor charge of $50/labor hour for each individual ad they wish to purchase copyright for (refer to Attachment A for labor hour estimation). The purchase of an ad’s copyright is for the final ad product, delivered in high resolution PDF, and does not include any production/creative assets and/or non-transferable materials used in creating the ad. Advertisers who wish to use a third party publishers must provide, or have on file, a written authorization from the advertiser if the third party publisher is requesting the high resolution PDF directly from The Brainerd Dispatch/Echo Publishing. Third party publishers may not purchase the copyright to any ad without the express written consent from the advertiser and must adhere to copyright-purchased compliance (see Attachment B). The advertiser, and any third party publisher, who uses the ad agrees to indemnify and hold harmless The Brainerd Dispatch/ Echo Publishing for any inaccuracies or fallacies resulting from alteration, modifica-

tion, or attempted redesign of the purchased high resolution PDF. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Attachment A: Labor hours will be based on a rate of $50 per hour, and the following guidelines will be used for time estimation. • One (1) hour per Total Ad Column Inch size of 25.2 inches. • Minimum labor time is one (1) hour • Any ad larger than 126 Total Ad Column Inches in size will be estimated on a separate proposal- this will include any multiple page ads • This rate is only applicable for design time and does not include any time, materials or services of photographing, video work, or other content. These services require a proposal for Content Services Attachment B Copyright-Purchased Compliance Third Party publishers may use advertiserpurchased copyright ads as long as: • Advertiser has provided written authorization that third party publisher in question may receive the copyright purchased ad • Third party publisher will not alter, modify, or attempt to redesign the ad either in its entirety or any portion • Advertiser has authorized the third party publisher to utilize the copyrightpurchased ad in the publication each instance any copyright-purchased ad is used • Third party publisher will retain written record of authorization and be able to provide a tearsheet of the ad as it was published. All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more

218-855-5895

than 30 days past due. In double truck ads the gutter is billed as one column. Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice. Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertisers on request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser. However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be re-run (or credit given for) that part of the ad containing the error. Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $50 per hour. The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid. Brokered Advertising: Brainerd Dispatch and Echo Publishing work directly and individually with advertisers and do not accept local brokered advertising.

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Requirements- The Fine Print Advertising@BrainerdDispatch.com

218-855-5895

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard). • Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used. • Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt. • When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes. • Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing

the colors to shift to try to match our profiles. • All fonts must be embedded. • OPI cannot be used. • Any images used in your original document should be at a minimum resolution of 200 dpi. • All PDF’s created from software that supports layers and live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad. • PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel,

Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc. • We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files. • Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion. • If you have concerns or questions regarding any of the above please feel free to call.

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Advertorial Advertising@BrainerdDispatch.com

218-855-5895

We have two main publica- Can I add photos? Please do. tions that have advertorial Yes! Use high quality photos (300 + dpi. options. Ask for a sales flyer Include a couple for the designer to for ad rates and more spe- work with. Avoid busy backgrounds, dim lighting and be sure to include cific information. a photo caption and a photo credit. Weddings North magazine • 1/2 or full page ad, get a free advertorial of equal or lesser size. Progress Edition (Labor Day) Broadsheet size publication • 1/4, 1/2 and full page ads, get a free advertorial of equal or lesser size.

How will my advertorial be called out?

Legally we have to add the words “advertisement,” “sponsored content” or “advertorial” in 10 point type on the top center.

Can I write it myself?

Short answer: Depends on the publication. Ask your media consultant. If you do- Please include who to credit for the writing. Our staff editor may change or correct any grammatical errors.

Do you have a writer for me?

We refer a freelance writer to help our advertisers write their advertorials. See specific sales flyers or ask your media consultant for current prices.

Can I combine my advertorial into my adspace to increase my ad?

Short answer no. Your paid ad and advertorial must be separate entities. You can however, request your article be placed next to your corresponding ad or request to have them on completely different ends of the publication. Ask your media consultant about space and availability. No guarantees.

Can I place my ad next to my advertorial? See previous.

Word Counts

General guidlines:

Weddings North

How many words should I use?

Word count depends on a few of these factors: Ad space size, publication size, number of photos and any other graphic enhancements you include like sidebar information and logo use.

Half Page 200-400 words Includes one photo, logo (if wanted) and a pull-out quote. Full pages (see full page samples) Word Heavy 450-600 words Includes one photo and quote Mid Mix 350-500 words Includes a couple photos/graphics and sidebar Graphic Heavy 200-350 words Includes a couple photos, sidebar, supporting graphics and quote.

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Glossary Advertising@BrainerdDispatch.com

PCI (Per Column Inch)

The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

rather than a set number of impressions. For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

PPC (Pay per Click)

Target Marketing

An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available impression and then are billed based on that.

ROP (Run of Press)

Run of Press simply means that a print ad can be placed anyplace that is convenient for the printer.

ROS (Run of Site)

Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social Media

Social Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their customers to create more personal interaction.

SOV (Share of Voice)

Share of Voice guarantees the frequency of your ad compared to other ads in that same category, either by size of ad, or section. An SOV campaign emphasizes the overall percentage of views

218-855-5895

Unique User

Unique User refers to the number of different devices that have accessed a website. Typically identified by IP address, unique user information is useful for identifying audiences and device access.

Identifying unique audiences and marketing to them directly is called Target Marketing. This is an ideal way of marketing, as it will help reach existing, new and potential customers. Target marketing can be accomplished in a number of ways, from audience knowledge to specialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)

Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial planning as they are thinking, or speaking with others about retirement plans.

Tracking

Throughout your marketing campaign you need to establish progress by tracking your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

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Ad Strategy

A subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

Audience

An Audience is a way to separate your consumer base into different categories that you can identify, target and track. Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral Targeting

By tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

Blitz

A Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event. For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, Branding

Your Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

Budget

Refers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourcing ad design for example) time should certainly be considered.

Bundle

Bundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bundling your print and online is a standard option that ensures you are maximizing your reach.

Campaign

A Campaign is a planned marketing effort that includes a predetermined goal, measurable progress, and clear messages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

Circulation

In print circulation, or reach of the subscribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

Column Inch

In print advertising the size of an ad is determined by its column inches. A column inch is the width of one column and one inch in height.

CPC (Cost per Click)

This is a comparison you can use to determine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

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CPM (Cost per Mille)

Cost per Mille, or Cost per Thousand, is used to calculate the cost of impressions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

Demographic

Similar to Audience, Demographics refer to the specific identifiers that make up an audience. Examples of some demographics: gender, age range, income level, family, etc.

Fragmentation

This occurs when traits of your audience change and cause new groups, or subgroups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

Goals

Your marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traffic vs. I want to increase unique users by 5%.

Impressions

An Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

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