Product Book 2018 by Brainerd Dispatch and Echo Journal

NAVIGATING MEDIA

2018 Product Book

THE

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Building strong business relationships by providing effective marketing solutions.

(218) 855-5898 • 506 James St., Brainerd, MN 56401 • brainerddispatch.com • pineandlakes.com

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E- Paper Access

Benefits of E-Paper Access • •

Full access to our products Immediate online access for tearsheets

•

The publications will be on the site for 60 days – the month in which the ads ran and the month after.

Brainerd Dispatch www.brainerddispatch.com

Echo Journal: www.pineandlakes.com

Alternative: Send us your email address and we will sign you up for electronic tearsheets.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: TF: 800-432-3703 800-432-3703 || 506 506 James James Street, Street, Brainerd, Brainerd, MN MN 56401 56401 www.brainerddispatch.com www.brainerddispatch.com || www.pineandlakes.com www.pineandlakes.com *All *All of of our our rates rates are are net net || SEO SEO boost boost charges charges automatically automatically apply apply

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Print Products 2018 Rates Display

Digital

Contract Level DVContract

Discount

Sunday Dispatch

Daily Dispatch

Echo Journal

Echoland Shopper

$17.50

$14.60

$8.50 $7.73 $7.56 $7.56 $7.39 $7.22 $7.05 $6.88 $6.71 $6.54 $6.37 $6.20 $6.03 $5.86 $5.69 $5.52 $5.35

$10.60 $9.65 $9.43 $9.43 $9.22 $9.01 $8.80 $8.59 $8.37 $8.16 $7.95 $7.74 $7.53 $7.31 $7.10 $6.89 $6.68

0% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

Open Rate 26 Ads 52 Ads $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

N/A N/A $15.57 $15.22 $14.87 $14.52 $14.17 $13.82 $13.47 $13.12 $12.77 $12.42 $12.07 $11.72 $11.37 $11.02

N/A N/A $12.99 $12.70 $12.41 $12.12 $11.83 $11.53 $11.24 $10.95 $10.66 $10.37 $10.07 $9.78 $9.49 $9.20

Our Digital Network now spans the entire FCC Network and beyond!

Echo Journal/Shopper $14.85 $13.90 $13.68 $13.68 $13.47 $13.26 $13.05 $12.84 $12.62 $12.41 $12.20 $11.99 $11.78 $11.56 $11.35 $11.14 $10.93

Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!

Rates start at $12 CPM

Garage Sales 50 word ad base cost $1.60 CPW > 50 $

Brainerd Dispatch

1-3 day posting $5.00 per additional day (up to 1 week) $ 00

Echo Journal

1 posting

Combo

Due to automatic rounding total cost may vary a small amount.

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

4000

Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle

* Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.

Color Rates

2700

95 - 126 Inches $275.00

Classified Echo Journal

Brainerd Dispatch Run time

*Merchandise

15 word Min. /CPW >15

**Trans. & Rec.

20 word Min. /CPW >20

26.25/$1.75

30.00/$2.00

37.50/$2.50

45.00/$3.00

1 Week

2 Weeks

3 Weeks

4 Weeks

Real Estate

15 word Min. /CPW >15

10.00/$0.75

20.00/$1.50

30.00/$2.25

40.00/$3.00

Rentals

15 word Min. /CPW >15

37.50/$2.50

45.00/$3.00

52.50/$3.50

60.00/$4.00

Services

15 word Min. /CPW >15

26.25/$1.75

37.50/$2.50

45.00/$3.00

52.50/$3.50

Open Rates

15 word Min. /CPW >15

30.00/$2.00

13.20/$0.88

45.00/$3.00

60.00/$4.00

75.00/$5.00

21.00/$1.40 29.25/$1.90 34.80/$2.32

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Print Products 2018 Rates Preprinted Tabs

Due to automatic rounding total cost may vary a small amount.

Contract Rate

Discount

4 Page

8 Page

12 Page

16 Page

20 Page

24 Page

28 Page

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

0% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

$65.00 $57.85 $56.55 $55.25 $53.95 $52.65 $51.35 $50.05 $48.75 $47.45 $46.15 $44.85 $43.55 $42.25 $40.95

$75.00 $66.75 $65.25 $63.75 $62.25 $60.75 $59.25 $57.75 $56.25 $54.75 $53.25 $51.75 $50.25 $48.75 $47.25

$85.00 $75.65 $73.95 $72.25 $70.55 $68.85 $67.15 $65.45 $63.75 $62.05 $60.35 $58.65 $56.95 $55.25 $53.55

$95.00 $84.55 $82.65 $80.75 $78.85 $76.95 $75.05 $73.15 $71.25 $69.35 $67.45 $65.55 $63.65 $61.75 $59.85

$105.00 $93.45 $91.35 $89.25 $87.15 $85.05 $82.95 $80.85 $78.75 $76.65 $74.55 $72.45 $70.35 $68.25 $66.15

$115.00 $102.35 $100.05 $97.75 $95.45 $93.15 $90.85 $88.55 $86.25 $83.95 $81.65 $79.35 $77.05 $74.75 $72.45

$125.00 $111.25 $108.75 $106.25 $103.75 $101.25 $98.75 $96.25 $93.75 $91.25 $88.75 $86.25 $83.75 $81.25 $78.75

32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply. Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded). Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Deadlines and Dimensions Brainerd Dispatch Deadlines Publishes six days a week

Display

Publication Date...............Deadline (5 p.m. M-F) Monday................................. Thursday prior Tuesday................................ Friday Wednesday.......................... Monday Thursday.............................. Tuesday Friday.................................... Wednesday Weekend Edition................ Thursday, noon

Classified

Publication Date...............Deadline (3 p.m. M-F) Monday................................. Friday prior Tuesday................................ Monday Wednesday.......................... Tuesday Thursday.............................. Wednesday Friday.................................... Thursday Weekend Edition................ Friday, 3 p.m.

Echo Journal Deadlines Publishes Thursdays

Ad Type..............................Deadline Display.................................. Monday, noon Classified line ads.............. Tuesday, noon Preprinted Inserts............... Monday, 10 a.m.

Echoland Shopper Deadlines Publishes Fridays

Ad Type..............................Deadline Display.................................. Tuesday, noon Classified line ads.............. Tuesday, 4 p.m. Preprinted Inserts............... Friday prior, 4 p.m.

Sizes

Page Size (Image Area) Standard Page: 6 col (10.75”) x 21” Column Width: (23” web size) 1 column............... 1.6875” 2 column.....................3.5” 3 column..............5.3125” 4 column................. 7.125” 5 column............. 8.9375” 6 column................. 10.75” Double Truck..............23” Wrap...............10.75” x 21”

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2018 Distribution Map

Cass Walker

Longville

Hackensack

Backus

Outing

Aitkin

Fifty Lakes

Emily Crosslake

Pine River

Wadena Wadena

Lake Shore Pillager Staples Motley

Pequot Lakes Aitkin Crosby Nisswa Ironton Merrifield Deerwood Brainerd Baxter Fort Ripley

Crow Wing

Eagle Bend

Garrison

Browerville Long Prairie

McGregor

Onamia

Morrison Swanville

Little Falls

Pierz

Todd

Mille Lacs

Brainerd Dispatch Average Distribution:

Daily 9,500 â&#x20AC;˘ Sunday 13,000

Echo Journal Average Weekly Distribution: 3,500 Echoland-Piper Shopper Average Weekly Distribution: 32,000

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2018 Distribution Map Distribution FCC Network

We are part of the entire FCC network! Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Key Demographic Metrics www.BrainerdDispatch.com Female Male

Print Readership

335K +

Monthly Users

* varies seasonally

45.4%

(last updated 1/18)

Brainerd Dispatch Weekend 32,500 Daily - 22,500 Echo Journal - 7,500 Echoland Shopper - 75,000

54.6%

1.98 Million + Monthly Pageviews (last updated 1/18)

www.PineAndLakes.com

Online age range

Female Male

100% SESSIONS

AGE

41.02% OF TOTAL SESSIONS

24%

24K +

18%

Monthly Users

(last updated 1/18)

12%

57.1%

76K+

6% 0%

42.9%

Monthly Pageviews (last updated 1/18)

18-24

25-34

25-44

45-54

55-64

65+

www.BrainerdDispatch.com www.PineAndLakes.com

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Google Analytics- Brainerd Dispatch.com â&#x20AC;˘ MN

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Google Analytics- Brainerd Dispatch.com â&#x20AC;˘ US

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Google Analytics- PineAndLakes.com â&#x20AC;˘ MN

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Google Analytics- PineAndLakes.com â&#x20AC;˘ US

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BANNER ADS Front Page Banner Ads (Brainerd Dispatch)

• Free Color • Offer good only on available dates (first come, first served) Sunday 5x2 (8.9375” x 2”) $275 Weekdays 5x2 (8.9375 x 2”) $175

Banner Ads

Banner ads are available on several front pages the main news page and several other sections. All but the banner on the Obituary page are process color.

Brainerd Dispatch

Obituary 5x2 (8.9375” x 2”) $225 Sunday Outdoors 6x2 (10.75” x 2”) $225 Sunday Business 6x2 (10.75” x 2”) $225 Sunday Business 6x5 (10.75” x 5”) $500 Sports Page 6x2 (10.75” x 2”) $225 Thursday Entertainment 6x2 (10.75” x 2”) $225 Comics Double Banner (full color) 13x1.5” (23” x 1.5”) Open ROP Rates

or 25% Off 13 week or more sponsorship

Echo Journal

5x2 (8.9375” x 2”)

$175

Deadline: Same as display ads *SEO Boost charges automatically apply

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NEW BUSINESS SPECIAL

New Business Special To maximize your reach in the lakes area!

Save Over

For new business owners*: Display ads in Monday, Tuesday or Wednesdayâ&#x20AC;&#x2122;s paper. Reach over 22,000 readers daily.

60%!

*Includes all non-profits. * Pricing valid for 12 months from start of advertising campaign.

Size Brainerd Dispatch

Full Page

Brainerd Dispatch

Half Page Brainerd Dispatch

Quarter Page Echo Journal

Quarter Page Echoland Shopper

Quarter Page

EB Rate

W/Color

Savings!

$700

$950

$1102*

$ 350

$500

$551*

$ 180

$306

$270*

$ 180

$306

$87*

$ 180

$306

$153*

*Savings off of black and white price. *Contract discounts do not apply. *SEO Boost charges automatically apply

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REMNANT ADS

Receive 50% Off Open Rate Take advantage of extra space by purchasing a remnant ad space. You choose your size and date range of when the ad can run and choose the publication; Brainerd Dispatch, Echo Journal or Echoland-Piper Shopper

Ad Sizes Available: Full Page 6 col. x 21” Half Page 6 col. x 10.5”, 3 col. x 21”, 4 col. x 16” Quarter Page 3 col. x 10.5” or 6 col. x 5.25”

Full Page

SIZE/PUBLICATION COLOR Weekday Brainerd Dispatch Sunday Brainerd Dispatch

50% OFF

Color

Black & White

88200

Half Page Color

Black & White

1,01950

44100

Quarter Page Black & White

58250

22050

Color

29925

REG. $1,76400 REG. $2,03900 REG. $88200 REG. $1,05700 REG. $44100 REG. $59850

50% OFF $110250

1,24000

55125

63875

27563

35438

REG. $2,20500 REG. $2,48000 REG. $1,10250 REG. $1,27750 REG. $55125 REG. $70875

Echo Journal

50% OFF $53550

Echoland Shopper

50% OFF $66780

67300

267 75 $35525

REG. 1,071 REG. 1,346 REG. 535 $

80530

33390

13388

REG. 710 REG. 267 $

42140

21263

REG. $42525

16695 $24570

REG. $1,335.60 REG. $1,61060 REG. $66780 REG. $84280 REG. $33390 REG. $49140

* Price does not reflect Origami; $25 additional fee will apply for ads larger than 5”. * Ad will run within a 7 day period * No Section guarantee

A Great Opportunity!

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TV WEEK- 26 WEEK BENEFITS

• 7-day shelf life • Local TV listings • Cable channels • Guaranteed placement/exclusivity • Easy to use pull out publication • Option to change ad copy weekly • Features, puzzles & articles updated weekly • Inserted every Sunday

Rates- 26 Week:

Premium Positions Skybox $110.75 Side Strip $199.50 Bottom Strip $277.00 Full Back Page $681.35

Regular Ad Sizes (rate per inch) 3” $33 4” $44 5” $55 6” $66 7” $77

8” $88 9” $99 10’ $110 12” $132 15” $165

Added Value

* All ads appear on electronic version of TV Book (iFolds) * Ad can p/up in either the Brainerd Dispatch (Mon. - Fri.), Echo Journal or Echoland Shopper

First Publish Date:

Brainerd Dispatch June 3

Deadline: *SEO Boost charges automatically apply

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TV WEEK- 52 WEEK BENEFITS

Rates- 52 Week:

Premium Positions Skybox $110.75 Side Strip $199.50 Bottom Strip $277.00 Full Back Page $681.35

Regular Ad Sizes (rate per inch) 3” $30 4” $40 5” $50 6” $60 7” $70

8” $80 9” $90 10’ $100 12” $120 15” $150

Added Value

* All ads appear on electronic version of TV Book (iFolds) * Ad can p/up in either the Brainerd Dispatch (Mon. - Fri.), Echo Journal or Echoland Shopper

First Publish Date:

Brainerd Dispatch June 3

Deadline: *SEO Boost charges automatically apply

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VOTER’S GUIDE

Be a part of the most in-depth election coverage • Election Day is November 6. • Don’t miss out on a single vote!

Rates: Brainerd Dispatch $10.95 pci Black & White Echo Journal $6.38 pci Black & White Regular color rates apply. *Contract discounts do not apply.

Insertion Dates: Brainerd Dispatch Echo Journal

September 21 September 20

Space/Copy Deadline: September 7

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POST-ITS

SALE THIS

Post-Its The ultimate placement! A print Post-It sticks on the front page just like a regular sticky note.

Rates:

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-7890

SALE THIS

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-789 0

Brainerd Dispatch: Weekday $675 Sunday $800 *Contract discounts do not apply.

Echo Journal: $100 per 1,000 10,000 minimum print run required on all orders. 3 week turnaround time. Contract discounts do not apply.

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COMMUNITY EVENT WRAPS

Community Event Wrap

Distribution of 14,000+ The Community Event Wrap is an affordable way for organizations to get the word out about their events! • Four full pages of color with Sunday circulation is hard to beat! • Ask your media consultant for available publishing dates. • Extra 75 wraps for you to distribute how you would like. Regular Rate: $2,400 *Contract discounts do not apply.

* Non-profit Rate: $750 * Must provide 501 C3

Four pages full color!

Add the Echo Journal for an additional $750 *Non-profit rate: $350

! Space/Copy Deadline:

13 business days prior to the publish date

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PROMOTION INSERT

Promotion Insert

Pick Sunday Dispatch, Northern Shopper zone or Southern Shopper zone. â&#x20AC;˘ Four full pages of color (standard newsprint). â&#x20AC;˘ Includes 75 complimentary copies.

Rate: $3,000 * Non-profit Rate: $1,500 * Must provide 501-3c

Add the Echo Journal for an additional $750 *Must be 1/4 folded

*Non-profit rate: $350 **Creative services is an additional $100 fee.

! Space/Copy Deadline:

13 business days prior to the publish date.

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AUCTIONS Auctions • Minimum size: 2 col. x 2” • B&W Ads • 24/7 advertiser access to online auction posting

Reach over 48,000 households per issue by choosing all three pubs!

Brainerd Dispatch Average Weekday Circulation 9,000 Brainerd Dispatch Average Sunday Circulation 13,000 Echo Journal Average Weekly Circulation 3,500 Echoland - Piper Shopper Average Weekly Circulation 32,000

! Space Copy Deadlines:

10% Discount Combine and SAVE!

Regular Deadlines Apply * Contract discounts do not apply. *SEO Boost charges automatically apply

Publication

Rate pci

Combine & Save Rate

Brainerd Dispatch- Daily Brainerd Dispatch-Sunday Echo Journal Echoland Piper-Shopper

$12.00

$10.80

$14.00

$12.60

$5.00 pick-up rate $8.00

$7.20

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DINING & ENTERTAINMENT OPTIONS Dining & Entertainment Options The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it! Brainerd Dispatch

$89

Echoland Shopper

$89

Echo Journal

$65

• 3x3.5 (5.3125” x 3.5”) Full Color ad • Reach over 9,000 homes

• Reach over 32,000 homes • 3 x 3.5 (5.3125”x3.5”) • B&W ad

• 3 x 3.5 (5.3125”x3.5”) • B&W ad • Reach over 3,500 homes

INCLUDES FREE EMAIL BLAST

Your ad will automatically be included in our weekly Shop, Dine, Play email blast.

Free spacees

> > >

Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header.

! Copy/Space Deadline:

Regular Deadlines Apply

*SEO Boost charges automatically apply *Contract discounts do not apply.

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DINING & ENTERTAINMENT-SPECIALTY Great option if you’re planning special pricing or hours during these holidays! Valentine’s Day (Feb. 14) Publish Dates: February 1, 4, 8 ! Deadline: January 29

Easter (April 1)

Publish Dates: March 22, 25, 29 ! Deadline: March 19

Dining & Entertainment Specialty Available for six different holidays throughout the year. Thursday, Sunday, Thursday Full color 3 x 3.5” print ad

Mother’s Day (May 13) Publish Dates: May 3, 6, 10 ! Deadline: April 30

Father’s Day (June 17)

$267

Publish Dates: June 7, 10, 14 ! Deadline: June 4

Pick up into the Echoland Shopper

$89

Thanksgiving (Nov. 22)

Pick up into the Echo Journal

$65

! Deadline: November 5

B&W 3x3.5” print ad.

Publish Dates: November 8, 11, 15

New Year’s Eve (Dec. 31)

INCLUDES FREE EMAIL BLAST

Publish Dates: December 20, 23, 27 ! Deadline: December 17

Your ad will automatically be included in our weekly Shop, Dine, Play email blast.

Free spacees

> > >

Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header. *Contract discounts do not apply. *SEO Boost charges automatically apply

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SERVICE DIRECTORY Service Directory Prepay or *billing option. *Ad will run until it is cancelled by advertiser.

*Contract discounts do not apply.

Rates: Echo Journal 2” ad 4” ad

$10.90/issue $21.30/issue

Echoland-Piper Shopper 2” ad 4” ad

$13.65/issue $26.65/issue

Brainerd Dispatch 2” ad 4” ad

$99/month $149/month

Get listed online

for an additional $9.95/Month!

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AUTOS

Up North Autos*

TO PLACE AN AD, CALL 218-855-5898 OR 800-432-3703

August 20, 2012

ECHOLAND-PIPER SHOPPER

Echoland - Piper

• 3x6 print ad in the Brainerd Dispatch and Echoland-Piper Shopper • Online promotions 24/7 • Full Dealer Inventory • New and Used Vehicles

SECOND SECTION

SHOPPER

* See your marketing consultant for pricing and details

Service Advertising (3x3 Full Color) $50 • Pick up ad in Echoland Shopper additional $50

*SEO Boost charges automatically apply

Copy/Space Deadline: Regular deadlines apply.

* Contract discounts do not apply

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Page 1B

REAL ESTATE GUIDE Real Estate Guide: Printed every month from April through December.

Rates: Front Cover*

$375

Back Cover 1 Page 2 Pages 3 Pages

$350 $275 $415 $615

Each additional page

$150

Get a 1/3 page free with purchase of front cover

See spec sheet for cover and full page sizes.

$150 1/2 Page Horizontal (7.25” x 4.8”) 1/2 Page Vertical (3.53” x 9.75”) $150 1/3 Page Horizontal (7.25” x 3.15” ) $115 Directory (2.3” x 1.18”) $25

Contract discounts do not apply. *SEO Boost charges automatically apply

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HOMES Homes

Rates:

To place an employmenT ad call 218-855-5826 For all oTher classiFieds call 218-855-5898

Ad Size/ Publication 2x4

Friday Dispatch

Sunday Dispatch

Echoland Shopper

Echo Journal

55.00

$75.00

$35.00

$130.00

$196.80

$115.80

3x5

30.00

$95.55

3x10.5

$280.00

$413.28

$243.18

$200.66

6x10.5

$550.00

$826.56

$486.36

$401.31

$1,200.00

$1,653.12

$972.72

$802.62

Tuesday

Monday

Wednesday

Tuesday

6x21 Space Deadline

Wednesday

Thursday

Noon: Ad Approval

Thursday

Friday

Brainerd Dispatch, Friday, August 11, 2017

Advertorial

HOW TO SELL A HOUSE:

6 TIPS TO ENTICE BUYERS IN RECORD TIME Most homeowners about to put their place on the market are most concerned with two things: getting a good price and unloading their property as quickly as possible. After all, time is money, right? The last thing you want is for your home to sit on the market for months without any viable offers. Below are six shortcuts you can take to make selling your house easier and faster. None of ‘em will break the bank. In fact, some of these efforts don’t require any cash at all.

1. Shrink your staging costs

Staging your home, which entails hiring a decorator to make your house aesthetically appealing to a prospective buyer, usually pays off big-time. On average, staged homes sell 88% faster and for 20% more than unstaged ones. But staging can be expensive . If you’re on a budget, there’s a cheaper alternative. Virtual staging is a service where tech-savvy professionals take photos of empty (or poorly furnished) rooms and then use photo-editing software to add pretty couches, tables, and other furnishings. These doctored photos can make your online listing more appealing to home buyers. The best part? There’s no extra charge per month, because you’re not renting furniture.

2. Boost curb appeal

Home buyers form their first impression when they pull up to your house. It’s no surprise, then, that curb appeal— how your home looks from the outside—can boost your property’s sales value by up to 17%, a Texas Tech University study found . Yes, primping your home’s exterior can set you back, moneywise. For example, professional landscaping (which can include installing a stone walkway, planters, shrubs, and trees) costs an average $3,219, according to HomeAdvisor.com.

To cut costs, you can opt for a less-intensive standard lawn care treatment—including six applications of fertilizer and weed control—which costs on average $330 but yields a whopping 303% return, according to the National Association of Realtors® 2016 Remodeling Impact Report. Or roll up your sleeves and tend to the front yard with your own two hands.

3. Forget about snail mail marketing

While some real estate agents still recommend sellers send mailers to people in the community to announce their new listing, direct mail costs money. A free alternative is social media marketing—promoting your listing on Facebook, Twitter, and Instagram. You could even create a Twitter account for your house like this savvy real estate agent in a Chicago suburb. To increase how many shares your listing gets, include a video tour, floor plan, and professional photos with your listing.

4. Brighten up the living space

No buyer wants to walk into a dark, dreary house. Fortunately, there are several low-cost ways you can improve the lighting in your home. Wall mirrors amplify light, so install a few throughout the home (for example, over the fireplace, behind the dining table, in the master bedroom). Swapping out lightbulbs for ones with higher lumens can also up the intensity of light in the room. And make sure you remove or push aside heavy drapery in order to let in more natural light.

5. Promote energy-eﬃcient upgrades

Making your home more energy-efficient—say, by insulating the attic, installing a programmable thermostat, or weatherstripping doors and windows—can be a huge selling point to home buyers. After all, a

typical American fami ly spends nearly $2,000 a year on their home energy bills, according to Energy. gov; much of that mone y , however, is wasted on air leaks and drafts. So, if your home’s energy bills are considerably low, you can provide prospective buyers with an energy audit— a $200 to $400 report from a professional that shows just how energy-efficient your home is. In fact, home buyers are willing to pay more for a home that has lower utility costs; on average, they’ll shell out an additional $10,732 upfront to save $1,000 a year in utilities, the National Association of Home Builders reports. That might explain why 94% of home buyers recently surveyed by NAHB said they want Energy Star–rated appliances.

6. Build buzz in advance

You need to do everything you can to get people talking about your house before it hits the market. This includes promoting your home on all your social media channels, sending a mass email to your network, and knocking on neighbors’ doors. Another clever way to build buzz is to have a garage sale, where you can drum up interest and sell some of your old “junk.” (Bonus: Clearing out your house will make it easier for you to move later.) Meanwhile, your real estate agent should be spreading the word that your home is coming on the market soon to clients, investors, developers, and other agents. Who knows—you might even receive an offer before your scheduled listing date and avoid the hassle of putting your house on the market altogether. -By Daniel Bortz | Realtor.com

Visit Ed for all yo

Noon:

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A Family Tradition Since 1955

David Mernin 218-820-4668

Mary DuBois Adamek 218-820-0090

DISTINCTIVE SHADOW TRAILS 11752 Shadow Trail Drive SW • Brainerd

MLS# 4744596

$1,419,900

Impeccable 3BR-3BA with open floor plan, formal areas, gourmet kitchen, two-sided FP, sunroom, tile & wood flooring, den, main level laundry, private MBR suite, 30x30 insulated-heated gar., private lower level 3rd BR suite-can also be a fam. room, 30x48 det. garage, waterfall pond-floral garden landscaping-delightful sitting area, brand new deck, 2.7 acres, walking trail.

ANDY GOBLE

218-855-5881 andrew.goble@brainerddispatch.com

DISTINCTIVE SHADOW TRAILS OPENE OPEN SATURDAY, DEC. 10 • 2:00-4:00 P.M. HOUS 11752 Shadow Trail Drive SW • Brainerd Impeccable 3BR-3BA with open floor plan, formal areas, gourmet kitchen, two-sided FP, sunroom, tile & wood flooring, den, main level laundry, private MBR suite, 30x30 insulated-heated gar., private lower level 3rd BR suite-can also be a fam. room, 30x48 det. garage, waterfall pond-floral garden landscaping-delightful sitting area, brand new deck, 2.7 acres, walking trail.

Jim Albers 218-232-0182

David Mernin 218-820-4668

Model @ 15066 Warrior Ave. Mon:2-4 Thurs: 4-6 Sat: 9-12 Pre-Approved? - We’ll build you a home 6+ Plans to choose from or modify. MLS #Multiple #’s $159k-$249k

27514 Tmber Drive - Merrifield Gorgeous Log Cabin Nestled on 8 Acres All Living Facilities on One Level 3 Bedroom, 2 Bathrooms, 3 Stall Garage $350,000 MLS #4851974

20722 Pike Ave. Reduced - 3BR/2BA lake home 125’ of sandy beach, 1.25 acres Located near Garrison $350,000 MLS #4839624

Private Tranquil Setting-7584 Pamela Drive 4000 sq. ft. - Great Open Layout Sand beach and Golf Course Quality Yard 4 bed/3 ba-Master Suite-Loft-Pole Shed $975,000 MLS #4847511

RuthAnn Lindstrom 218-232-2971

Nina Karsky 218-821-3373

Allen VanLandschoot 218-821-6890

Matt Pelphrey 218-838-1660

11676 Amber Lane Merrifield 160 feet Lakeshore, 2 acres, level lot! 40 x 30 Pole building-concrete floor. Nice floor plan w/ fireplaces & Lake views. $234,900 MLS #4858655

7553 Cottonwood Road, Cushing .22 Acre Lot and Cabin Close to Public Access and Restaurant RV Available For Purchase $35,000 MLS #4849503

8437 County Road 123, Crow Wing Twp Almost 2000 SqFt of Quality Housing Excellent Upgraded Features Oversized Garage $228,000 MLS #4854282

Lot 4 Blk 1 Cty Rd 145, Pequot Lakes Mn 104 Feet Excellent Sandy Shoreline .65 Acres/Heavily Wooded/Mature Trees Gradual Slope with Level Elevation $115,000 MLS #4863350

David Mernin 218-820-4668

Albie Kuschel 218-831-1255

Judy Altrichter (218)820-4847

Joan Grunewald 218-849-7653

Located 2 Blocks Before Ernies on Gull Mo:9-1 Th:12-3 Sa:12-2 Su: 2-5 2 Villas Almost Complete, Docks are in! Boat Slip, Pool, 20x40 Storage Garage Incl. $450k-$700k MLS #Multiple

8791 40th Avenue, Brainerd 3 Bed/2 Bath Home • 2 Stall Att. Garage 30x44 Pole Shed • Heated Shop • 40 Ac Adjoins Crow Wing State Park • Add. 30 ac. $330,000 MLS #4863177

31938 18th Avenue #8 Cushing 2 BR cabin with 196’ shoreline-shared. Four Pines Village Association Start enjoying, affordable getaway. $109,900 MLS #4862046

12387 Lakeview Lane, Merrifield Pelican Lake 200 feet of sugar sand beach. Bunk room above 44 x 36 extra garage $815,000 MLS #4859908

Jeremy Miller 218-851-5595

Dustin Kuschel (218) 831-2785

Bill Toms 218-820-9987

Brad Wadsten (218) 821-2721

14051 Inglewood Drive, Baxter Large master bedroom with walk in closet. Enjoy almost an acre of land! Large 26x30 garage. $189,900 MLS #4861836

Dewes Road, Brainerd 5 - 2.5 acre lots just north of Brainerd Prices from $21,900-$29,900 Natural gas and other utilities available $21,900 MLS #4811033

36th Avenue SW, Pine River 50,000 20 year old pine trees Food plots, Deer Stand & Trails Mixture of woods & fields $325,000 MLS #4713882

133 Carol Lane, Brainerd Completely renovated, like-new condition Over 3,000 sq ft, private master suite Large deck and patio for entertaining $280,000 MLS #4850170 001609584r1

MLS# 4744596

001609599r1

Real Estate

$1,419,900

Directions: State Hwy 371 N 2.5 miles, Turn left onto Pine Beach Rd./County Hwy 77. In 7.2 miles turn left onto Shadow Trail Dr SW, Home is on the left. Signs will be posted.

ANDY GOBLE

218-855-5881 andrew.goble@brainerddispatch.com

Advertising@BrainerdDispatch.com || 218-855-5898 218-855-5898 Advertising@BrainerdDispatch.com TF: 800-432-3703 800-432-3703 || 506 506 James James Street, Street, Brainerd, Brainerd, MN MN 56401 56401 TF: www.brainerddispatch.com | www.pineandlakes.com www.brainerddispatch.com | www.pineandlakes.com *All of of our our rates rates are are net net || SEO SEO boost boost charges charges automatically automatically apply apply *All

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Friday • December 23 • 2016 • BrainerdDispatch.com

Stories Of Christmas

2017 STARS & STRIPES

• Easter Church Tab

CELEBRATIONS

• Crosslake St. Patrick’s Day

Nisswa:

On the following pages, you’ll find the winners of the Brainerd Dispatch’s annual Stories of Christmas contest. There were three categories: Kids, Teens and Adults. Weather drawings submitted by local elementary school children are being used as accents to go along with the winning stories.

Freedom Days events slated July 2-3

• Lakes Area 4th of July

Holiday Greetings

The annual Nisswa Freedom Days Celebration & Parade will kick off with a fun run and fireworks Sunday, July 2, and conclude with a parade and live music Monday, July 3. The Nisswa Chamber invites businesses, organizations and individuals to enter the parade. For more information, contact the chamber at 218-963-2620 or info@nisswa.com. Following is a schedule of events:

Celebrations Guide

• Summerfest

Sunday, July 2, downtown Nisswa 8 a.m.: Nisswa Firecracker Run featuring 5K, 10K and Kids Fun Run. Sunday, July 2, The Pines Golf Course (Grand View Lodge) 6-10 p.m.: Party at the Pines featuring live music, kids games, face painting, blow ups, food, beverage and more. Cost is $10 per person and free for ages 11 and younger. 10:15 p.m.: Fireworks. Monday, July 3, downtown Nisswa All day: Eats, treats and shopping. 1-3 p.m.: Turtle race registration. 3 p.m.: Turtle races. 3-5 p.m.: Hans Blix & the

Echo Journal File Photos

2016 Echo Thanks to all who took the time to submit their stories. Publishing

Enjoy reading and Merry Christmas!

On Christmas Watch 1st

Weapons Inspectors perform benefit concert for Nisswa Lake Park in the Pocket Park at the highway tunnel. 3-7 p.m.: Crow White band performs on outdoor stage at the Pickle Factory. 5:30 p.m.: Unicycling Unicorn at the turtle track. 7 p.m.: Parade down Main Street featuring various floats, marching veterans groups, high school marching band, clowns, area royalty, fire trucks, car clubs, horse-riding groups and more. 8:15 p.m.-1 a.m.: Lisa Wenger performs on outdoor stage at the Pickle Factory.

Joseph Coalwell, Brainerd

The night was still as he gazed out across the landscape. A light fog hung in the air with each breath, providing the only company he hoped for this Christmas Eve. Like a family member being received for the party, each listless breath slowly dispersed into the night as another arrived in its place. The young soldier’s eyes traversed slowly as he surveyed the bleak terrain. In the distance he spotted a small child taking refuge under a tree, playing peacefully with a doll. A peculiar sight in the eyes of anyone else. The blackness of the night began to ease as blue and green lights adorning the small, yet proud, pine illuminated the horizon. The child played alone, but was content in his solitude. The orange glow of a small fire flickered brilliantly off of the tinsel, dancing gleefully along a shroud of warmth that surrounded the boy. A soft breeze passed through the branches carrying the scents of freshly baked ham and apple pie towards the tower. The soldier inhaled deeply as he savored the aroma. Beyond the berm he could hear the faint ringing of bells. Gradually, the bells faded into joyful voices carrying familiar Christmas carols from afar. The chorus was pleasant, but distracting. This was his watch and his focus was on the boy. Would he be all right? The young soldier squinted intensely, trying to bring his vision into sharper focus. He watched as the child moved the small soldiers limbs around, testing the agility of his new gift. He could see that the child loved the soldier and beamed when he hugged it tightly. And as quickly as his breath dispersed, the night was still once more.

A Pineandlakes Echo Journal & Brainerd Dispatch publication

• Holiday Guide

JUNE 22 - JULY

9, 2017

Minnesota’s Brainerd/Baxter

4th of July Capital! inmentt!! uly 4th Enterta July Headline Band!

Gregory T ENTERTAINMEN and Traveling Art Pub! Paul Imholte, Pat Surface n.org

by The The 4th of July concert remember that this school property – please free zone. is an alcohol and drug

• Christmas Church Tab

Fireworks - tune the fireworks B93.3 to watch to music! in to

synchronized

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DON ADAMSON SPORTS COMPLEX

Saturday, July 1st, 2017

www.brainerdcommunityactio

DON ADAMSON SPORTS COMPLEX – – FREE ADMISSION Dweebs is on

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Crosslake Fireworks

2 Sunday, Julyp.m. 10 a.m. to 4:30

43rd Annual Park the Arts inArtists! • Great Food!

Park • 140 Juried

6:30 PM

RESERVED PARKING SPACES AVAILABLE FOR JULY 4TH FESTIVITIES

Please contact Brainerd Community Action to purchase your reserved parking stall. 218-829-5278. Thank You To Our Sponsors Brainerd Lions Club Brainerd VFW Post 1647 City of Baxter Clow Stamping City of Brainerd American Legion Post #255 Visit Brainerd Brainerd Elks BPOE #615 BIR Huff Entertainment Brainerd Snodeos Paul Bunyan Extreme Race

Over Sand Island on Cross Lake

Special Thanks to the following: City of Crosslake, C&C Boat Works, Hollywood Pyrotechnics, The Kent Carlson Family and all those who have sent donations to the PAL Foundation and dropped cash in cans at area merchants!

001593342r1

• Echo

FALL 2017

— SHOW YOUR SUPPORT —

Please mail your tax-deductible donation to the PAL Foundation 14126 Daggett Pine Road Crosslake, MN 56442 or drop in donation cans located at merchants in Crosslake.

This ad sponsored by the Crosslake Chamber www.crosslake.com

001587172r1

• Holiday Greetings

1st

Sunday, July 2nd (5K, 10K & Kidz Fun Run)

1PM–3PM: Turtle Race Registration 3PM: Turtle Races! 3PM–5PM: Hans Blix & the Weapons Inspectors (pocket park) 3PM–7PM: Crow White LIVE! at the Pickle Factory (outdoor stage) 5:30PM: Unicycling Unicorn (turtle track) 7PM: Parade! 8:15–11:30PM: Lisa Wenger LIVE! at the Pickle Factory (outdoor stage) Schedule Subject to Change

Nisswa Freedom Days!

• Business Traditions

EDUCATION PREVENTION AND EDUCATION

Mammograms Breats Cancer Awareness 5

AN ECHO JOURNAL & BRAINERD DISPATCH PUBLICATION

BUSINESS TRADITIONS

Mammogram 3-D technology

ROLL OF HONOR 2017

• Labor Day Progress Edition

Melinda Jackson, Breast Imaging Manager at CRMC.

3-D mammography is a relatively new breast imaging procedure. Available in all three major lakes area medical clinics including Cuyuna Regional Medical Clinic, Essentia and Lakewood Health System.

Benefits of 3-D • Earlier detection of small breast cancers • Greater accuracy in pinpointing size, shape

• Breast Cancer Awareness

and location of breast abnormalities • Fewer biopsies or additional tests • Greater detection of multiple breast tumors • Clearer dense breast tissue images

Drawbacks?

• Veterans Day Salute

Although uncommon, it is possible to find small breast cancers that would not become life threatening, grow or spread leading to over-diagnosis and over-treatment, according to cancer.org. 4

Tips for your Mammogram

Many women avoid mammograms out of fear of the pain and discomfort associated with the procedure. Here's some tips that can help.

2. Dress well. Wear a shirt and bra that are easy to take off and put on. Consider a front button up shirt if you wear make-up or style your hair. 3. Pack the pain meds. OTC pain meds may help with discomfort. 4. Perfume negative. Things like perfume, deoderant, lotions and body powders can show up as false positives.

Place kids

“...Stay positive, surround yourself with love and support and fight it tooth and nail.”

The season

Weather drawing by Amber Fleischhacker of Mrs. Meyer’s third-grade class at Harrison Elementary School. prayed the rosary every day during World War II. He then challenged us to pray the rosary every day during that Advent to prepare for Christmas. My first thought was that I didn’t have enough time to pray the entire rosary, every day. But as the days went on and my family and I gathered in the living room each night, taking only 10 or 15 minutes to pray, a waterfall of peace slowly washed over me. I was excited for Christmas, but not for the material reasons I had been other

years. This year, I was Coloring contest adult winner: Lacy Herron, of Merrifield. Coloring contest preschool winner: Ellie Berg, age 4, of Brainerd. excited for Jesus to come. I can now look back on that Christmas and Letters Holiday greetings know thattoitSanta was from by far the most wonderful area second-graders from area businesses Christmas I’ve ever had. By praying and preparing your heart for the coming of Jesus Christ, you will take on a whole new outlook of Christmas. As you gaze upon the tree, or catch snowflakes on your tongue, remember the reason began when the mother of Jesus brought him into the world. Her name was Weather drawing by Nevaeh Lindquist Cagle of Mrs. Narlock's Mary. second-grade class at Lowell Elementary School.

Ho Ho Ho

November | 2017

S LUTE VETERANS DAY 2017

• FAMILY SEARCHES FOR MIA VET OVER SIX DECADES • GEOFFERY STEINER RECALLS VIETNAM

5. Avoid caffeine. Some women find that caffeine contributes to breast tenderness. Avoid caffeine a week prior.

Best friend Samantha Welle (Left) shaved her head to show her support for Sarah.

FEATURED BUSINESSES: IDEAL BOARDING KENNELS • GANLEY’S RESTAURANT REED’S MARKET • GSS RIVERSIDE VILLAS JIM’S ELECTRIC • KATHY’S CUSTOM SEWING

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“Achoo!” “Santa, dear, you look like you’re sick,” said Mrs. Claus. “Ho, ho, ho! Could you

does the faith that she will come out the other side of this journey healthier and wise. “Early detection without a doubt saved my life,” Sarah concluded. “I would have never anticipated this in my life path, but I also know that cancer doesn’t discriminate. It doesn’t care who you are, how young you are or how healthy you are. Know your body, do self-exams and don’t put off yearly mammograms. And if you do get a diagnosis of cancer, stay positive, 4.5x5.25 You can Always Count - Back of Nurse_Layout 1 9/7/15 4:09 PM Page 1 surround yourself with love and support and fight it tooth and nail.”

A Memorial To Honor All A publication of the Brainerd Dispatch and Echo Journal

PLUS!

Veteran Stats

Mysterious Graves Local Service Heroes

- Sarah Oehrlein

Economic outlook for 2017 By Renee Richardson Brainerd Dispatch Managing Editor Momentum from 2016 is carrying into the new year with multiple projects in the lakes area promising to bring in additional jobs, create new shopping and eating destinations and build on a wave of economic development flowing into the new year. Among proposed projects is a 4,000-squarefoot, sit-down restaurant, which could be constructed on wooded land just south of Frandsen Bank and Trust near the intersection with Highway 371 and Excelsior Road in Baxter. This land, called the Fruth property, is the last undeveloped land on the highly coveted Highway 371 and Highway 210 corner. Panera is what has come up as an unconfirmed but anticipated name behind the new restaurant. The sit-down restaurant

was described to Baxter officials as a high-turnover eatery. A 3,000-squarefoot retail store is proposed next door, potentially a Sleep Number store. Wayzata-based HJ Development recently confirmed the entire list of stores planned for its retail center to be constructed on 8.87 acres between Costco and J.C. Penney Co. in Baxter. Dick’s Sporting Goods will be joined by previously announced tenants - T.J. Maxx, ULTA Beauty and PetSmart. All have signed leases for the 90,000-square-foot project and expect construction to be completed by the fall of 2017. Tenants T.J. Maxx, ULTA Beauty and PetSmart plan to open in the fall with Dick’s Sporting Goods expected to open in the spring of 2018. In addition, HJ Development confirmed plans to build a 7,000-square-foot

retail strip center nearby on the southwest corner of Highway 371 and Glory Road - by Wal-Mart and across the street from Olive Garden. Construction of that building is also expected to start in the spring of 2017. This past summer, Oppidan - owner of the retail space that is home to Gander Mountain in Baxter - released a new proposal to construct two new buildings in the parking lot facing Highway 371 in front of Gander Mountain. The proposal called for a coffee shop, dental office and retail and restaurant space. A couple of names were dropped regarding tenants, including Aspen Dental and Caribou Coffee. Names of the possible restaurants were not disclosed. The plan is for two retail centers, one with 9,000 square feet and one with 6,000 square feet. One building would

include three tenants of two restaurants bordering a single retail store. The southerly most building would house Aspen Dental and the Caribou coffee shop with a drive-through window on the south end. In addition, Oppidan stated there are plans to redevelop the Gander Mountain site as well in the near future. Expectations were for construction in 2017. Brewery options expanded throughout the lakes area with redevelopments such as Roundhouse Brewery at the Northern Pacific Center in Brainerd and the current construction of the Jack Pine Brewery in Baxter, along with the construction of the Dennis Drummond Wine Company south of Brainerd. Ground was broken for the wine company and work on the site to include a bistro and event center began in the summer of 2016.

The Wells Fargo Bank building by Menards in Baxter was torn down to make room for two planned retail sites as part of the Northwoods Crossing development. Plans call for two restaurants without drive-thrus (with 40 seats each), a 25-seat restaurant with a drivethru and a 20-seat coffee shop with a drive-thru. There were remodels such as Cub Foods in Baxter and redevelopment of existing sites like the new Royal Tire in Brainerd. The landmark Bonanza was torn down and a new Riverwood Bank is now in its place in Baxter. Mattress Firm built and opened in Baxter in 2016, and the Tim Hortons eatery opened in Brainerd in its push to expand its footprint in Minnesota. A number of restaurants either opened in 2016 or moved closer to doing so from The Local 218 on Mill Avenue in Brainerd

to 612 Station Bar & Grill in downtown Brainerd to work currently on Burritos California Mexican Grill, which is remodeling the former Daylight Donuts shop on Washington Street in Brainerd. Lakes area entrepreneur Cathy Hughes, who has had stores in Baxter, Brainerd, Nisswa and Pequot Lakes, recently opened the specialty store Bette Mae’s in the Westgate Mall in Brainerd/Baxter. Hughes said this opening has been her strongest in 15 years. Hughes expanded to open Sweet Beans Coffee next to Bette Mae’s. Construction wasn’t limited to the Brainerd and Baxter area with projects like Dollar General in Pillager.

Advertising@BrainerdDispatch.com | 218-855-5898

Whatever God lies in front of us we would get through together as a family.” As an operating room charge nurse at CRMC, Sarah soon found herself in an unfamiliar position of being the patient instead of the caregiver. Instead of being the registered nurse who readied the operating room for patients, she found herself in the role of the patient under the OR lights. As the date of her partial mastectomy and lymph node dissection surgery approached, friends, family and co-workers rallied around her with love and support. After a successful surgery and a report that her lymph nodes were also clear, she began chemo in May. Her chemo consisted of four rounds, each round five hours long, every three weeks, a process she finished up in July. “I am so blessed to be a part of the CRMC team and also to be under their care as a patient,” Sarah revealed. “It’s given me a chance to see patient care through a new lens and I know this experience will make me a better nurse. I am grateful for the talents and compassion of my Care Coordinator Jill Witlock, my surgeons Dr. LeMieur and Dr. Shawn Roberts and physicians Dr. Westin and Dr. Kara Maucieri. But I am most grateful for the fact that I listened to my gut. Because my breast cancer was fast-growing, I know my outcome would be very different if I had ignored those feelings or even waited a few weeks to go back to my doctor.” As the next leg of her treatment begins, six weeks of radiation beginning the first week of September, this ambitious mom’s laser focus on getting well has not wavered. Her busy life at work and home continues and so

get me some hot cocoa but I don’t think that and shortbread cookies?” Christmas can go on this “Yes, dear.” year! Achoo! Oh no! Now I Mrs. walked flu!” Mrs. Claus ColoringClaus contest ages 8-10 winner:into Calia Chaney,have age 10, ofthe Nisswa. the kitchen. said, feeling sick. “Oh my!” she “And I don’t!” Santa exclaimed. “Look at said happily. “I’ll make the time. It’s nearly 10 you some coffee and o’clock!” pancake.” Santa had overheard. That night, Santa made He started worrying. it to all the children’s “Sweetie, could you houses and you might be saddle up the reindeer?” one of them! he said politely. One year later… Mrs. Claus felt bad for “Achoo!” Santa. Here we go again! “Nicholas, I’m so sorry,

1. Time your visit. Breasts are not as tender one week after a period.

Breast Cancer Awareness • October 2017

Family support at the race for the cure. (Clockwise) Sarah, her son Jordan, Sarah's mom Kathleen Erickson, Sarah's cousin Eda May Johnson, and Sarah's daughter Tori.

Santa’s sick

Coloring contest ages 5-7 winner: Samantha Buxton, age 7, of East Gull Lake.

Molly Wells, Baxter

Dec. 25th is a date that comes every year and each year we follow the Christmastime rituals: decorate the tree, hang up the stockings, play in the snow, bake cookies and watch jolly movies. These bring all of us that feeling of merriment that only the holidays can bring, but sometimes we forget about the true meaning of the Christmas season: Jesus. This wonderful holiday only occurs because he was born in a manger, brought into the world by his mother, who was the first tabernacle of Jesus Christ. This is where my story begins … My family and I were sitting at mass last year, around the beginning of Advent. The priest told us a story of a man who

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Home

Weather drawing by Kiera Warta of Mrs. Narlock's second-grade class at Lowell Elementary School.

Place teen

8 am: Nisswa Firecracker Run

Monday, July 3rd

• Stories of Christmas

Schaefer’s Foods coloring contest overall winner: Aurora Addison, age 9, of Merrifield.

The Mother of Jesus

Throughout DOWNTOWN NISSWA enjoy eats, treats, shopping & FUN all day long!

Place adult

You can always count on a good neighbor. Other home health providers have come and gone, but you can trust the care of your loved one with the compassionate team that will be there when you need them most. Just like we have since 1984.

We’ll be there. (218) 829-9238 | (888) 221-578 www.gnhomecare.com

Breast Cancer Awareness • October 2017

Renee Richardson, managing editor, may be reached at 218-855-5852 or renee.richardson@brainerddispatch. com. Follow on Twitter at www. twitter.com/DispatchBizBuzz.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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HER VOICE Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region. • Long shelf life, glossy pages throughout. • Distributed to over 13,000 homes in the lakes area. • Inserted into the Brainerd Dispatch and Echo Journal. • Each display ad will receive a free Directory Line Listing.

Rates: All ads are process color Back Cover Inside Front Cover

$1,820 $1,500 $1,500

Inside Back Cover Full Page $1,400 *See spec sheet for cover and full page sizes. 2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” Directory 2.3” x 1.18”

$960 $700 $700 $480 $480 $480 $270

NEW!

$270 $25

*Contract discounts do not apply.

Product Inserts: Dispatch

Echo Journal

Feb. 20 May 15 Aug. 21 Nov. 13

Feb. 22 May 17 Aug. 23 Nov. 15

inESS

HER VOICE

*SEO Boost charges automatically apply

Directory Page

Space/Copy Deadline: Jan.15 Apr. 9 July 9 Oct. 8

Her Voice online

http://www.brainerddispatch.com/content/her-voice-magazine

BUS

• Dedicated to celebrating career and company milestones!

Rates: All ads are process color

Full Page 1/3 Page Horizontal 7.25” X 3.15”

$750 $250

Ask your media consultant for a specs and word count maximums.

Page 36 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 36

LOVE OF THE LAKES Love of The Lakes

• Information and features focusing on area lakes. • All glossy magazine with relevant content. • 20,000 copies will be printed in May and distributed in the lakes area through Echo Publishing publications and Discover Racks. • Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process color Back Cover

$1,595

Inside Front Cover

$1,395

Inside Back Cover

$1,395

Full Page

$1,295

Full (Page 3)

$1,395

*See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75”

$840

1/2 Page Vertical 3.53” x 9.75”

$690

1/2 Page Horizontal 7.25” x 4.8”

$690

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page Vertical 2.3” x 4.8”

$270

1/6 Page Horizontal 4.77” x 2.34”

$270

1/12 Page Square 2.3” x 2.34”

$170

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Product Inserts:

Echoland-Piper Shopper Echo Journal

May 11 May 10

Guide Bonus Buy! Choose this option and republish your Love of the Lakes ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Online Edition:

http://www.brainerddispatch.com/basicpage/4032182-love-lakes

Space/Copy Deadline: March 26

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DINING GUIDE NOW FULL GLOSS

Dining Guide Our Annual dining guide is the lakes area’s most popular guide with nearly 25,000 copies distributed! It inserts into the Brainerd Dispatch, Echo Journal and Echoland-Piper Shopper and is available for pick up at area chambers, resorts, participating businesses and on Discover Racks. Front Cover Back Cover Inside Front Cover Inside Back Cover Page 3 Page 5 Full Page

$1,200 $1,100 $1,000 $1,000 $1,000 $1,000 $900

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75”

$450 $450

with an option for a Featured Dish Spotlight!

Now with a Featured Dish Spotlight option!

These ad sizes will not be eligible for the featured dish spotlight option.

1/3 Page Square 4.77” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34”

$275 $275 $275 $125 $125

**Front Cover includes a logo and a photo which cannot consist of signage. Only one front cover spot available; You will receive a 1/3 ad spot with front cover purchase, you may upgrade to a larger size. *SEO Boost charges automatically apply *Contract discounts do not apply.

Section Publish Dates:

Brainerd Dispatch, Echo Journal May 24 Echoland-Piper Shopper May 25

Space/Copy Deadline: April 2

Featured Dish Spotlight:

Photo and word package produced by the Brainerd Dispatch staff highlighting your featured or signature dish! Included in the price of any ad 1/2 or larger.

Guide Bonus Buy! 50% Off Pickup Choose this option and republish your Dining Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Online Edition:

http://www.brainerddispatch.com/basicpage/3754791-lakes-area-dining-guide

Page 38 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 38

RESOURCE GUIDE NEW in 2018/2019!

Introducing a soon-to-be must have! The resource guide will be an annual, glossy cover with newsprint inside magazine featuring local and area resources for care, transportation, government and more.

Rates: All ads are process color

Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 *See spec sheet for cover and full page sizes. 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/12 Page

$400 $400 $175 $175 $175 $100 $100 $ 50

*Contract discounts do not apply.

Insertion Dates:

Dispatch January 24, 2019 Echo Journal January 25, 2019 Includes Discover Rack Distribution

Space/Copy Deadline: Oct. 31 *SEO Boost charges automatically apply

*Contract discounts do not apply.

Page 39 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 39

GOLF GUIDE The official Golf Guide of the lakes area!

• Distribution in Brainerd Dispatch, Echo Journal, hotels, motels, chambers of commerce and Discover Racks.

Now With FULL GLOSS And Extended Content! Rates:.All ads are process color Front Cover** Back Cover Inside Front Cover Inside Back Cover Full Page

Per Issue $2,000 $1,820 $1,500 $1,500 $1,400

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

*Contract discounts do not apply. *SEO Boost charges automatically apply. Front and back page cover combine rate of $3,500. **Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page. You will receive a 1/3 ad spot with front cover purchase. You may upgrade to a larger size.

Insertion Dates: Echo Journal Brainerd Dispatch

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Online Edition:

http://www.brainerddispatch.com/basicMay 3 page/3734900-ultimate-golf-guide May 4

Space/Copy Deadline: April 2

Page 40 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 40

STAY TO PLAY - GOLFER’S LODGING Stay to PlayGolfer’s Lodging

Here in the lakes area, we have so many supreme golf courses, we could have our own Master’s Tour! This section (inside the Ultimate Golf Guide magazine) is aimed at golfer’s who come to the lakes area mostly to golf. No course? No problem. These golfer’s want to sample as many courses as they can and need comfortable lodging for the next day’s excursion.

Rates:.All ads are process color Full Page

FIND CAMPING AND RV AREAS TO ENJOY THE NORTHWOODS

Inside the Ultimate Golf Guide

Per Issue $1,400

Stay to Play

*See spec sheet for cover and full page sizes.

FIND LODGING BETWEEN THE MANY AREA GOLF COURSES

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page 2.3” x 4.8”

$250

FIND GOLF COURSES WITH LODGING AND OTHER AMENITIES

FIND LODGING BETWEEN THE MANY AREA GOLF COURSES

FIND GOLF COURSES WITH LODGING AND OTHER AMENITIES

G o l f e r ’s

L o d g i n g

FIND CAMPING AND RV AREAS TO ENJOY THE NORTHWOODS

Pine River Nisswa Brainerd Motels Bed & Breakfast Camping Hotels

Fort Ripley

Resorts

250

Courses

LODGING SITES

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Insertion Dates:

Echo Journal May 3 Brainerd Dispatch May 4 ! Space/Copy Deadline: April 2

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GOLF DIRECTORY Golf Directory • List your Golf Course in this summer’s Golf Course Directory (18 weeks - May to August) • Prints in the Thursday Echo Journal, Friday Brainerd Dispatch, Friday Echoland Shopper (Including Advertised online link in the weekend Brainerd Dispatch).

Golf

• Available online 24/7 at www.brainerddispatch.com and www.pineandlakes.com.

2 Col. x 2” (3.5” x 2”)

Rates: Single Course $55/week 2 column x 2” (3.5” x 2”) Full Color Ad Each additional course $25/week grouped on same page with a banner.

WHERE TO PLAY

This section runs for 18 weeks. The first publish dates are: Brainerd Dispatch Echo Journal Echoland Shopper

May 4 May 3 May 4

Space/Copy Deadline: April 18

Contract discounts do not apply.

Page 42 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 42

NISSWA CHAMBER GUIDE Ad Spaces Now On Sale for the 2019 Nisswa Chamber Annual Informational Guide and relocation section. • Glossy magazine published in partnership with the Nisswa Chamber. • 40,000 copies will be printed and distributed, beginning Dec. 2018 and throughout 2019. • Numerous distribution channels are in place and we are always looking for other ways to get this information into the hands of the visitor. Here is a small list of our distribution channels: Explore Minnesota, Mall Of America, Discover Racks, Property Source Racks, Travel Information Centers throughout Minnesota, Regional and Midwest outlets, Travel/tourism shows in Minnesota, North Dakota and Iowa.

Rates:

All ads are process color and ad creation is included.

Back Cover

$2,385

Inside Front Cover

$2,385

Inside Back Cover

$2,385

Full Page $1,985 *See spec sheet for cover, full page and page 3 sizes. **Page 3

$2,385

2/3 Page Vertical 4.77” x 9.75”

$1,385

1/2 Page Vertical 3.53” x 9.75”

Kathy Bittner Lee $1,045

1/2 Page Horizontal 7.25” x 4.8”

$1,045

1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8”

kathy.bittnerlee@pineandlakes.com (218) 831-0884 cell $695 (218) 855-5837 office $695

1/3 Page Horizontal 7.25” x 3.15”

$695

1/6 Page Vertical 2.3” x 4.8”

$395

1/6 Page Horizontal 4.77” x 2.34”

$395

*Contract discounts do not apply. Guaranteed Placement Upgrade* (add 10%) **Upgrade does not apply to Premium Placement ads.

Last year’s edition online

http://www.pineandlakes.com/basic-page/3924514-nisswa-chamber-book-2017

Page 43 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 43

PINE RIVER CHAMBER GUIDE

• Information annual guide for Pine River area • Glossy magazine published in partnership with the Pine River Chamber • 10,000 copies will be printed annually and distributed throughout 2019 through numerous local and regional formats - including mail delivery, area chamber locations and Discover Racks.

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page Page 3 *See spec sheet for cover and full page sizes.

$1,120 $1,120 $1,120 $1,120 $1,120

2/3 Page Vertical 4.77” x 9.75”

$775

1/2 Page Vertical 3.53” x 9.75”

$635

1/2 Page Horizontal 7.25” x 4.8”

$635

1/3 Page Vertical 2.3” x 9.75”

$410

1/3 Page Square 4.77” x 4.8”

$410

1/3 Page Horizontal 7.25” x 3.15”

$410

1/6 Page Vertical 2.3” x 4.8”

$230

1/6 Page Horizontal 4.77” x 2.34”

$230

1/12 Page Square 2.3” x 2.34”

$130

Kathy Bittner Lee to reserve your space: 218-831-0884 (cell) 218-855-5837 (office)

kathy.bittnerlee@pineandlakes.com

*Contract discounts do not apply.

Ad Space/Copy Deadline: Last year’s edition online

https://issuu.com/brainerd_dispatch/docs/2017_pine_river_guide

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CUYUNA CHAMBER GUIDE

• Annual Cuyuna Lakes Visitor Guide • Glossy magazine published in partnership with the Cuyuna Lakes Chamber • 10,000 copies printed and distributed throughout 2018 at numerous local and regional locations including the Mall of America, MSP Airport, Minnesota Chamber of Commerces, and Discover Racks • Promoted through social media and direct mail • Available in pdf format on the Cuyuna Lakes Chamber Website

Rates:

All ads are process color.

Back Cover $1,500 Inside Front Cover $1,250 Inside Back Cover $1,250 Full Page Inside pages $1,000 *See spec sheet for cover and full page sizes. Business Profile 1/2 page ad w/1/2 page advertorial $950 Only four spots available.

2/3 Page Vertical 4.77” x 9.75”

$775

1/2 Page Vertical 3.53” x 9.75”

$650

1/2 Page Horizontal 7.25” x 4.8”

$650

1/3 Page Vertical 2.3” x 9.75”

$350

1/3 Page Square 4.77” x 4.8”

$350

1/3 Page Horizontal 7.25” x 3.15”

$350

1/6 Page Vertical 2.3” x 4.8”

$250

1/6 Page Horizontal 4.77” x 2.34”

$250

Magazine Directory 2.3” x 1.18”

$100

*Contract discounts do not apply.

Ad Space/Copy Deadline: March 22, 2018

Also distributed at the Mall of America and the MSP Airport See the the last edition: https://issuu.com/brainerd_dispatch/docs/2017cuyuna-guide-r

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MINNESOTA HOME Minnesota Home Magazine Premium annual publication Perfect bound with glossy pages throughout and a soft-touch cover gives this magazine a high-end feel that readers will want to grab and hang onto. Minnesota Home features top trends in home design and style throughout the state. It has broad appeal to anyone who is looking to buy a new home, dreaming of building, remodeling their current home, or just giving their home a new look. • Unique photo-centric design with long shelf life. • Distributed to nearly 50,000 homes: Inserted into the Brainerd Dispatch Weekend Edition and Echo Journal. • Distributed in Brochure Racks in high traffic locations including the lakes area and metro markets. • Online Digital Edition and Digital Distribution to Twin Cities • Other high-population markets throughout MN. Available to view anytime at www.MinnesotaHomeMagazine.com

Sizes:

Rates:

Back Cover Inside Front Cover Inside Back Cover Builder/Designer 2-Page Spread Premium Placement Full Page *Pages 3 & 5 Full Page 2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8”

$2,300 $2,000 $2,000 $2,700 $1,800 $1,600 $1,075 $775 $775 $525 $525

1/3 Page Horizontal 7.25” x 3.15”

$525

* Contract discounts do not apply.

*SEO Boost charges automatically apply

* All ads are process color * See spec sheets for covers, full pages and Builder/Designer 2-Page Spreads sizes.

*Builders & Architects: Want to be on the cover? Call for details!

Sample: 2-Page Builders Spread

Publish Dates: Echo Journal Brainerd Dispatch Echoland Shopper Brochure Racks

April 5 April 1 April 6 Available April 1

Space/Copy Deadline: February 12

Page 46 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 46

WEDDINGS NORTH Weddings North • All glossy magazine with relevant local content! • Assist couples in planning their wedding • Distributed to over 20,000 homes in the Lakes area. • Plus! Distributed in Discover Racks, at local wedding Expo and local wedding destination locations! Buy 1/2 page ad or larger and receive the equivalent article space with photos, created for you by a writer!

Ad Rates: All ads are process color. Front Cover** Back Cover Inside Front Cover Inside Back Cover

$1,300 $1,200 $1,100 $1,100

Full Page

$1,000

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/6 Page Vertical 2.3” x 4.8” Directory 2.3” x 1.18”

$900 $550 $550 $400 $400 $400 $270 $270 $25

*See spec sheet for cover and full page sizes.

*Contract discounts do not apply.

*SEO Boost charges automatically apply **Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Publish Dates: Brainerd Dispatch: January 19, 2018 Echo Journal: January 18, 2018

Space/Copy Deadline: December 4

See our stunning publication in digital format on our website: http://www.brainerddispatch.com/basic-page/3712649-weddings-north

Minnesota Average Wedding Spending: $24,000 Get a piece of that wedding pie! (or cake traditionally). Source: Parade Magazine’s community table “the average cost of a wedding in each region of the U.S.”

Page 47 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 47

BRAINERD PUBLIC SCHOOLS

Brainerd Public Schools

FALL 2017

• District ISD 181’s newest way of informing the community of what is going on in the school district. • A great way to show your support and reach people in the community. • Publishes in the fall and spring each school year. • Space and sizes are limited.

Tech Support Technology staff help integrate technology with learning

Above and Beyond

Rates: All ads are process color.

Buildings and grounds crews take pride in their important role

Back Cover $1,000 Inside Front Cover $850

Unsung Heroes Support Staff keep our community schools running

Inside Back Cover $850 *See spec sheet for cover and full page sizes

Fresh Fare Healthy and fresh-baked options served up every day at Brainerd Public Schools

A Brainerd Dispatch Publication

1/2 Page Horizontal 7.749” x 5.02” $400 1/4 Page 3.78” x 5” $225 Banner 7.749” x 1.5” $125 *Contract discounts do not apply.

*SEO Boost charges automatically apply

A publication for the whole community. Share in the articles about opportunities, innovations and successes within this nationally recognized and awarded school district.

Product Inserts: Dispatch April 6 Oct. 12

Echoland Shopper April 6 Oct. 12

Space/Copy Deadline: Mar. 8 Sept. 12

Brainerd Public Schools online http://www.brainerddispatch.com/basic-page/4322748-brainerd-public-schools-magazine

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ECHO KIDS AD DESIGN Echo Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 4-5 at Eagle View, Nisswa, Pine River-Backus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$225

1/2 page (6 col. x 5”) - Full Color

$395

Section Publish Dates:

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

Echo Journal

Feb. 15

Jan. 4

Space/Copy Deadline:

Contract rates do not apply. *SEO Boost charges automatically apply

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad. See last year’s edition: http://www.pineandlakes. com/basic-page/4322789-kids-ad-design-contest

Page 49 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 49

BRAINERD KIDS AD DESIGN Dispatch Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 4-5. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$295

1/2 page (6 col. x 5”) - Full Color

$495

Section Publish Dates:

Feb. 21

Space/Copy Deadline:

Jan. 4

Brainerd Dispatch

*Contract rates do not apply. *SEO Boost charges automatically apply

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad. See last year’s edition: http://www.brainerddispatch. com/basic-page/3688106-kids-ad-design-contest

Page 50 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 50

BRAINERD GRADUATION

Brainerd Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors in the 2018 Brainerd and Surrounding Areas Graduation Section.

Rates: $10.95 pci (B&W) Open color rates apply.

Section Publish Dates: Brainerd Dispatch

May 8

Space/Copy Deadline: Apr. 26 Contract rates do not apply. *SEO Boost charges automatically apply

Page 51 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 51

PEQUOT, PR-BACKUS GRADUATION

Pequot Lakes/Pine River-Backus Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools.

Due to graduation for both schools being a week apart, the pages will run at the back of the sports section for each school. Rates: $7.75 pci

Includes color

Section Publish Dates: Pequot Lakes Pine River-Backus

May 31 June 7

Space/Copy Deadline: May 18

Contract rates do not apply. *SEO Boost charges automatically apply

Page 52 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 52

ECHO SPORTS PREVIEW Echo Sports Preview Spring, Fall and Winter Editions

14th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.

Rates:

$12.25 pci

FREE COLOR!

Includes color

Section Publish Dates: Spring Apr. 5

Fall Aug. 30

Winter Dec. 6

Space/Copy Deadline: Spring Fall Winter Mar. 22 Aug. 16 Nov. 15 Contract rates do not apply. *SEO Boost charges automatically apply

SHOW YOUR SCHOOL SPIRIT IN THESE SECTIONS!

Page 53 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 53

PEQUOT LAKES SPORTS POSTER Pequot Lakes Sports Poster

Be part of supporting Pequot Lakes School

Half of the proceeds go to the Pequot Lakes Sports Program!

Rates:

Full Color Ads

2x2” $150 2x2” w/3 issue commitment

$125/Issue

Jacket 2x2” (Fall & Winter Only) $75 Jacket 2x2” (with poster purchase) $50 *Contract discounts do not apply.

Publish Dates: Spring Fall Winter April August November

YOUR ADVERTISING DOLLARS WILL HELP PEQUOT LAKES SCHOOL SPORTS PROGRAM.

Page 54 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 54

PINE RIVER-BACKUS SPORTS POSTER

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School At least $3,500 goes to Pine RiverBackus School Sports Program!

Rates: Full Color Ads 125 Wall Posters and 250 Locker Posters 1/4 block 1/2 Block Full Block

$95 $145 $225

(1x1) (1x2) (2x2)

*Contract discounts do not apply.

Space Reservation Deadline: July

Your advertising dollars help PR-B School Sports Program!

Page 55 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 55

HOMECOMING- PINE RIVER-BACKUS

Homecoming-Pine River-Backus

Be part of supporting Pine River-Backus School Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad. Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

BE PART OF SUPPORTING PINE RIVER-BACKUS Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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HOMECOMING- PEQUOT LAKES

HomecomingPequot Lakes Show the team you support them by including a photo of you or one of your staff wearing a Patriot helmet in the ad. Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

BE PART OF SUPPORTING PEQUOT LAKES SCHOOL

Page 57 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 57

LAKES JAM ANNIVERSARY MAGAZINE

Rockin’ Summer Sale Maximize your ad’s value! Purchase an ad into the Lakes Jam magazine and receive an equivalent inch size ad into any of our newspapers or shopper. The ad may run anytime between March 1 and May 31. Rates: (Includes Color) Full Page Tab (Covers Available) $1,500 9.875” x 10.5”

1/2 Page Tab Vertical 4.5” x 10.5” 1/2 Page Tab Horizontal 9.25” x 5”

$750 $750

1/4 Page Tab 4.5” x 5.25”

$500

1/8 Page Tab 4.5” x 2.625”

$250

Insertion Dates:

Echo Journal May 24 Brainerd Dispatch May 25 Discover Racks starting May 15

Space/Copy Deadline: April 13

Page 58 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 58

CROSSLAKE- ST. PATRICK’S DAY

Crosslake St. Patrick’s Day Featuring St. Patrick’s Day schedule of events for 2018 and highlighting the annual parade. A look back with stories and photos from past St. Patrick’s Day events are also included.

Rates:

Black & White $13.75 pci Color $16.75 pci

Section Publish Dates: Echo Journal Echoland-Piper Shopper

Mar. 8 Mar. 9

Space/Copy Deadline: Feb. 23

Contract discounts do not apply. *SEO Boost charges automatically apply

Page 59 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 59

CHURCH TABS- CHRISTMAS AND EASTER Holiday Church Services and Events

These special sections publish the Friday before Palm Sunday and a day after Thanksgiving. Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.

Rates:

$13.75 pci

Includes color

Easter Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

March 25 March 23

Space/Copy Deadline: Mar. 8

Christmas Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

Nov. 25 Nov. 23

Space/Copy Deadline: Nov. 8

Contract discounts do not apply. *SEO Boost charges automatically apply Last yearâ&#x20AC;&#x2122;s edition: http://www.brainerddispatch.com/basic-page/4247221-holy-week-church-services Last yearâ&#x20AC;&#x2122;s edition: http://www.brainerddispatch.com/content/2014-christmas-worship-guide

Page 60 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 60

LAKES AREA FOURTH OF JULY CELEBRATIONS GUIDE

Lakes Area 4th of July Celebrations Guide

Over 45,000 Circulation

Celebrate the 4th!

2017 STARS & STRIPES

Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

CELEBRATIONS Celebrat

ions Guide

Nisswa:

Freedom Days events slated July 2-3

Rates: $16.75 pci (includes color) Flag Sponsorship

$1,200

* Sponsorship includes “this flag sponsored by (info and logo, B&W back side of ad and a 1/4 page full color ad in the section of your choice (Brainerd Dispatch, Echoland Shopper, Echo Journal or 4th of July.)

Echo Journal File Photos

A Pineandlakes Echo Journal & Brainerd Dispatch publication

9, 2017

Minnesota’s Brainerd/Baxter

4th of July Capital! nt!! ment y 4th Entertain uly Jul

Publish Dates:

Gregory Park • 140

6:30 PM

Paul N DON ADAMSO X SPORTS COMPLE – ION on – FREE ADMISS by The Dweebs is

that this The 4th of July concert please remember school property – and drug free zone. is an alcohol

June 21 June 24 June 22

in to Fireworks - tune fireworks B93.3 to watch the c! synchronized

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to musi

10:15 PM

N DON ADAMSO X SPORTS COMPLE

ENTERTAINMENT Art Pub! and Traveling Imholte, Pat Surface ion.org

nityact

www.brainerdcommu

RESERVED PARKING SPACES AVAILABLE FOR JULY 4TH FESTIVITIES

Crosslake Fireworks Saturday, July 1st, 2017

Over Sand Island on Cross Lake

Please mail your tax-deductible donation to the PAL Foundation 14126 Daggett Pine Road Crosslake, MN 56442 or drop in donation cans located at merchants in Crosslake.

This ad sponsored by the Crosslake Chamber www.crosslake.com

001587172r1

Echo Journal Brainerd Dispatch Echoland-Piper Shopper

2 Sunday, Julyp.m. 10 a.m. to 4:30

43rd Annual Park the inArtists! ArtsJuried • Great Food!

Headline Ban

001593342r1

JUNE 22 - JULY

Sunday, July 2nd 8 am: Nisswa Firecracker Run

Space/Copy Deadline: June 4

*SEO Boost charges automatically apply *Contract discounts do not apply.

(5K, 10K & Kidz Fun Run)

Monday, July 3rd

Throughout DOWNTOWN NISSWA enjoy eats, treats, shopping & FUN all day long!

THANK YOU SPONSORS!

Nisswa Freedom Days!

Page 61 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 61

CROSSLAKE DAYS Crosslake Days

Back by popular demand in its own section.

Events include a car show, art fair, chili cookoff, childrenâ&#x20AC;&#x2122;s games and much more! Enjoy this fall festival while taking in the natural beauty of Crosslake, splashed in the glorious autumn colors! Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

September 21 September 22

Space/Copy Deadline: September 5

Contract discounts do not apply. *SEO Boost charges automatically apply

Page 62 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 62

2018 BEAN HOLE DAYS

Beanhole Days, Pequot Lakes Show your companyâ&#x20AC;&#x2122;s support for the Beanhole Days Celebration in Pequot Lakes. Inserts into the Echoland Shopper. Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

About Beanhole Days

The Pequot Lakes Bean Hole Days celebration in July originated in 1938. The huge cast iron kettles with fun names like Big Bertha, Thor, Sven and Lena are filled with beans, then buried and cooked overnight. The next day, the kettles are raised and the beans are served free of charge at noon. This tradition brings thousands together as they share a free lunch of baked beans, dinner roll, and beverage.

Page 63 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 63

BLACK FRIDAY/THANKSGIVING WEEK SHOPPER Black Friday/Thanksgiving Week Shoppers We’re going BIG and publishing a BLACK FRIDAY ONLY shopper this year filled with great shopping deals! It hits the racks and will be IN HOMES on Wednesday, November 21! PLUS.. We will be publishing our regular weekend edition of the Echoland-Piper Shopper which will hit the shelves on Friday, November 23!

You get BOTH for one low price!! Rates:

$15.45 pci B&W 25% OFF Color *Contract discounts do apply.

*SEO Boost charges automatically apply WEdnESday, nOVEMbEr 23, 2016

$460* Top *Only 2 spots available.

$410* Fold Spot *Only 2 spots available.

$360* Bottom *Only 2 spots available.

*Contract discounts do not apply.

Buy 4 Get 4 Free!

29999 Retail $49999

50% OFF

Edge Cold Weather Parka

CLOSEOUT!!

$ SBE II Classic

Black 12 Ga 28-3.5In

99 1099 Retail 1499

20 OFF $

House Accessories With a purchase of ANY FLIP-OVER HOUSE

21999 10-30% OFF

NOW $

Casual Apparel

Select Styles & Brands

Ice Classic Coupon

20% OFF

Round Hole GPSMAP 78 Get a LakeVu HD US Cover Inland Lakes SD Card WAS $ 34999

SAVE $200

760c Color Camera System

Factory Reps on Site SAVE with Factory Cash!

9999

Casual & Base Layers

50% OFF

Ladies & Kids Ice Fishing Apparel

Select Styles & Brands

Base 4.0 Crew & Leggings

Visit our Walker Store for Firearm Specials!

Montefeltro

Satin Walnut 12GA 24-3IN

$100 Purchase In Store or Online

Use online at checkout. Valid In Store & Online at ReedsSports.com from 11/24-11/27/2016. Excludes other deals & offers. Subject to change.

XBolt Gray Stalker

Select Maxus

Save over $300

ICE20

12 Ga. Select Models

Ice Classic Coupon

SAVE up to $400

50 OFF

Multiple Calibers In Stock!

$500 Purchase In Store or Online

Use online at checkout. Valid In Store & Online at ReedsSports.com from 11/24-11/27/2016. Excludes other deals & offers. Subject to change.

99 549 Retail 849 $

ICE50

ReedsSports.com • Walker & Onamia, MN • 800-346-0019 • Save the Date for Customer Appreciation Dec. 9-11

n e Now Ope New Stor e Mall! in Westgat

A Full Service Grocery & Convenience Store

Hwy 371 South, Pine River • 218-587-2488 • www.pineriverfamilymarket.com Store Hours: Monday-Saturday 7am to 9pm Sunday 7am-8pm

Free Coffee & Cookies

Holiday Open House

Something for Everyone!

December 6 • 3-6pm

Several GiveAways Build a Gingerbread House Bean Bag Toss

Caroling

These items will be on sale only during the Open House!

Lots of Free Samples

Santa ll Claus Wi Be Here

Come Hungry

Gift Cards Available!

— Open House Specials —

Rotisserie Chicken ............................ $599 Our Family Meatballs 25 oz ............... $499 Ribfest Ribs (Hot Ready to Eat)

Whole Rack ...................................... $999 Half Rack ........................................... $599 Our Own Summer Sausage .......... $399lb Christmas Trees ............................. $2999

Women’s Apparel Home Decor Toys Kitchen Gifts Galore

20% OFF

CHECK US OUT & RECEIVE

One Regular Priced Item Not valid with any other offer. Expires 12/15/16.

Stop in on BLACK FRIDAY 8am-10am for an ADDITIONAL 10% OFF!

Bette Maes‘

Westgate Mall • 14136 Baxter Dr., Baxter, MN • 218-270-2334

Page 64 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 64

001491960r1

Shopper Fronts:

Family Outdoor Outfitters

001436742r1

Wednesday, November 21 ONLY! Premium Placement Black Friday Special Edition ONLY advertising Options- Quantities are limited, lock in your spot now!!

SPECIAL BLACK FRIDAY EDITION

VOLUME 42 • ISSUE 28

SPECIAL BLACK FRIDAY EDITION

Classic Sale REEDS IceNovember 25-27

HOLIDAY GUIDE Now your Holiday Guide ad includes a BONUS email blast! Holiday shopping, festivities and ways to help families in need.

This guide is full of gift giving ideas along with holiday events and festivities. NEW! We’ve added content about community volunteer opportunities, including how to sign up to help those in need during this generous season.

Kids’ Coloring Contest

The Holiday Guide features a coloring contest. The winner of this contest will be featured on the front page of the Holiday Greetings Publication. *The Holiday Gift Guide prints in two dynamic sections filled with information for your Holiday planning

Rates: All ads are process color Ad Size 1/16 Page (3 x 2.5”) 1/8 Page (3 x 5”) 1/4 Page (6 x 5.25”) Half Page (6 x 10.5”) Back Cover (6 x 10.5”) Publish Dates: Brainerd Dispatch Echo Journal Echoland Shopper

$90 $180 $360 $720 $900

Nov. 22 Nov. 22 Nov. 21

Space/Copy Deadline: October 26 Contract discounts do not apply. *SEO Boost charges automatically apply

50% OFF

Rates when you rerun the ad in any of our three papers!!!*

*Includes ANY AD purchased for the Holiday Guide from Nov. 1 through Dec. 24. Ad may run multiple times at the same discount of 50% off open ROP rates. No copy changes, unless a date needs to be adjusted.

Page 65 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 65

HOLIDAY GREETINGS, ECHO JOURNAL

Holiday Greetings, Echo Journal

Great opportunity to publish your holiday greetings to your customers. Full of holiday fun with letters to Santa written by area children.

Rates:

$12.50 pci

INCLUDES COLOR!!

Publish Dates: Echo Journal

Dec. 20

Space/Copy Deadline: Dec. 7

*Contract discounts do not apply. *SEO Boost charges automatically apply

View it online: https://issuu.com/brainerd_dispatch/docs/holiday_guide

Page 66 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 66

STORIES OF CHRISTMAS - BRAINERD DISPATCH Stories Of Christmas, Brainerd Dispatch

This is ideal and very popular for holiday greetings from area businesses. The Stories of Christmas feature has stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories. Rates:

$13.75 pci

INCLUDES COLOR!!

Publish Dates:

Brainerd Dispatch Dec. 23

Space/Copy Deadline: Dec. 10 Contract discounts do not apply. *SEO Boost charges automatically apply

View it online: http://www.brainerddispatch.com/basic-page/4325862-2016-stories-christmas

Page 67 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 67

CROSSLAKE WINTERFEST

Crosslake Winterfest

Reach over 3,500 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Rates: (Includes Color) 3.5” x 7” (Front Page) 5.25” x 4” (Inside) 5.25” x 2” (Inside) 10.75” x 10.5” - Half Page

$180 $150 $75 $450

*Ad spaces can be combined

Publish Dates:

Echo Journal Jan. 25 Echoland-Piper Shopper Jan. 26

Space/Copy Deadline: Jan. 15 Contract discounts do not apply. *SEO Boost charges automatically apply

Page 68 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 68

BUSINESS TRADITIONS ROLL OF HONOR

Business Traditions, Roll of Honor • This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities. • Advertisements will be grouped by community.

Rates: 1 Column x 2”

$27 (B&W)

Includes: business name, contact information and the number of years since the business has been established.

Insertion Dates: Echo Journal Brainerd Dispatch

Jan. 11 Jan. 12

Space/Copy Deadline: Dec. 26

Don’t miss this opportunity to promote your business.

Contract discounts do not apply.

Page 69 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 69

PROGRESS EDITION - LABOR DAY SALUTE

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons! This Labor Day thank your employees and customers in the special Labor Day section â&#x20AC;˘ Feature articles and photos of local businesses. â&#x20AC;˘ Total print distribution of 14,000 homes! Print copy distributed in the Brainerd Dispatch and Echo Journal.

Rates: $14.50

pci (includes color)

Buy a 1/4 page ad or larger and receive the equivalent article space with photos-created for you by a writer!

Publish Dates: Brainerd Dispatch Echo Journal

Sept. 3 Sept. 6

Space/Copy Deadline: August 2 Contract discounts do not apply. *SEO Boost charges automatically apply

One of our best-read and largest sections of the year!

View online at: https://issuu.com/brainerd_dispatch/docs/2017-progress-edition

Page 70 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 70

VETERANS DAY SALUTE Veterans Day Salute

This publication includes photos of veterans submitted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Rates: All ads are process color

November | 2017

Back Cover Inside Front Cover Inside Back Cover

$1,000 $900 $900

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” One Column 2.3” x 1.18”

$400 $400 $175 $175 $175 $100 $100 $40

*Contract discounts do not apply.

Insertion Dates: Dispatch Echo Journal

Nov. 9 Nov. 8

Space/Copy Deadline: Oct. 10 *SEO Boost charges automatically apply

*Contract discounts do not apply.

View it online

S LUTE VETERANS DAY 2017

• FAMILY SEARCHES FOR MIA VET OVER SIX DECADES • GEOFFERY STEINER RECALLS VIETNAM

A Memorial To Honor All A publication of the Brainerd Dispatch and Echo Journal

PLUS!

Veteran Stats

Mysterious Graves Local Service Heroes

A community favorite!

Distributed to over 12,000 homes

http://www.brainerddispatch.com/basic-page/3880595-salute-veterans-day-remembrance-book

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BREAST CANCER AWARENESS Breast Cancer Awareness

New for 2018: This feature will be inside the regular papers. Choose to have an ad in one or both publications to show your support for their battle!

EDUCATION PREVENTION AND EDUCATION

Mammograms 5

Rates:

Mammogram 3-D technology

Brainerd Dispatch $10.95 pci Black and White $14.70 pci Color

Melinda Jackson, Breast Imaging Manager at CRMC.

3-D mammography is a relatively new breast imaging procedure. Available in all three major lakes area medical clinics including Cuyuna Regional Medical Clinic, Essentia and Lakewood Health System.

Benefits of 3-D

Echo Journal $6.40 pci Black and White $9.40 pci Color

• Earlier detection of small breast cancers • Greater accuracy in pinpointing size, shape and location of breast abnormalities • Fewer biopsies or additional tests • Greater detection of multiple breast tumors • Clearer dense breast tissue images

Drawbacks? Although uncommon, it is possible to find small breast cancers that would not become life threatening, grow or spread leading to over-diagnosis and over-treatment, according to cancer.org.

*Contract discounts do not apply. *SEO Boost charges automatically apply

Breast Cancer Awareness • October 2017

Family support at the race for the cure. (Clockwise) Sarah, her son Jordan, Sarah's mom Kathleen Erickson, Sarah's cousin Eda May Johnson, and Sarah's daughter Tori.

Oct.16 Oct. 18

Space/Copy Deadline: Oct. 10

1. Time your visit. Breasts are not as tender one week after a period.

Best friend Samantha Welle (Left) shaved her head to show her support for Sarah.

Publish Dates: Dispatch Echo Journal

Tips for your Mammogram

Many women avoid mammograms out of fear of the pain and discomfort associated with the procedure. Here's some tips that can help.

“...Stay positive, surround yourself with love and support and fight it tooth and nail.”

- Sarah Oehrlein Whatever God lies in front of us we would get through together as a family.” As an operating room charge nurse at CRMC, Sarah soon found herself in an unfamiliar position of being the patient instead of the caregiver. Instead of being the registered nurse who readied the operating room for patients, she found herself in the role of the patient under the OR lights. As the date of her partial mastectomy and lymph node dissection surgery approached, friends, family and co-workers rallied around her with love and support. After a successful surgery and a report that her lymph nodes were also clear, she began chemo in May. Her chemo consisted of four rounds, each round five hours long, every three weeks, a process she finished up in July. “I am so blessed to be a part of the CRMC team and also to be under their care as a patient,” Sarah revealed. “It’s given me a chance to see patient care through a new lens and I know this experience will make me a better nurse. I am grateful for the talents and compassion of my Care Coordinator Jill Witlock, my surgeons Dr. LeMieur and Dr. Shawn Roberts and physicians Dr. Westin and Dr. Kara Maucieri. But I am most grateful for the fact that I listened to my gut. Because my breast cancer was fast-growing, I know my outcome would be very different if I had ignored those feelings or even waited a few weeks to go back to my doctor.” As the next leg of her treatment begins, six weeks of radiation beginning the first week of September, this ambitious mom’s laser focus on getting well has not wavered. Her busy life at work and home continues and so

We’ll be there. (218) 829-9238 | (888) 221-578 www.gnhomecare.com

Breast Cancer Awareness • October 2017

View it online: http://www.brainerddispatch.com/basic-page/3860717-breast-cancer-awareness

Page 72 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 72

ADSCAPES Ad Scapes Looking for an exciting way to present your message to your customers? Or looking for something unique and eye catching? Try an Ad Scape! Unique advertising design blended with content will set your ad apart from the rest.

Magazines:

Double Truck 16.5” x 10.25” Full Page 7.25” x 10.25” Half Page Horizontal 7.25” x 4.8” Half Page Vertical 3.53” x 9.75”

$3,250 $1,820 $910 $910

Newpapers:

Weekend Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$7,302.75 $3,370.50 $1,685.25 $1,685.25

Weekday Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$6,169.80 $2,847.60 $1,423.80 $1,423.80

Echo Journal: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,108.65 $1,896.30 $948.15 $948.15

Echoland-Piper Shopper: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,750.20 $2,192.40 $1,096.20 $1,096.20

Contract discounts do not apply. *SEO Boost charges automatically apply

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BACK TO SCHOOL Back To School • A to Z safety tips $30 for a sponsored ad. • Who’s doing what and when in area schools • News and updates for the coming school year • Enrollment and new program information • School districts covered (but not limited to): - Brainerd - Crosby-Ironton - Little Falls - Pillager - Pequot Lakes - Pine River/Backus - Walker/Hackensack/Akeley - Aitkin - Crosslake - Lake Region Christian - Staples-Motley - St. Francis of the Lakes - Discovery Woods Montessori School

Rates:

$13.10 B&W $16.10 Color Contract rates do apply.

Your all-inclusive back to school guide for local area school districts.

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PAUL BUNYAN TRAIL MAP Single Four pages, Only 14 spots available!

Page 1(Premium)

Paul Bunyan Trail Map

Get your business noticed on the Paul Bunyan Trail Map! Rates: 2 x 2â&#x20AC;? Box

$190

(only 11 spots available)

2 x 2â&#x20AC;? Page 1 Placement $225 (only 3 spots available) *Contract discounts do not apply.

Page 75 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 75

DISCOVER RACKS- BROCHURE MARKETING Brochure Marketing Simply Smart

Brochure marketing through Discover Racks is an effective and economical opportunity to target interested customers who are actively searching for places to stay, things to do and places to eat. We make it convenient by offering design, printing and distribution services.

The lakes area is visited by over

1 million

tourists each year! ~ Estimated by the Brainerd Lakes Chamber.

Tailored Rates

Your rate will depend on a variety of factors: brochure size, number of locations and length of rack subscription. Call for complete pricing information.

Approximately 100 High Traffic Locations

Cass Walker

We cover the lakes area!

Choose the locations that will best fit your target customers. Ask for a specific list.

Hackensack

Emily Pine River Crosslake

Jenkins Pequot Lakes

Breezy point

Motley

East Gull Pillager Lake

Nisswa Baxter

Merrifield Brainerd

Crosby Deerwood

Aitkin

Garrison

Restaurants, Hotel Lobbies Attractions, Gas Stations Shops and more!

Crow Wing

Discount Rates Available

Page 76 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 76

DISCOVER RACKS- BROCHURE MARKETING

SPECIAL RATES For a limited time only

50% OFF! ** Some exclusions apply

Rates and Size Options

Get your business discovered with these three customizable steps 1. Location

2. Size

**Must do full rack distribution for the 50% off special.

TIME/SIZE

**12 Months

Determine the subscription length that serves your business best.

Standard

Half Sheet

Full Size

Oversize

(tri-fold) up to 4” wide

(bi-fold) up to 6” wide

(portrait) up to 9” wide

(landscape) up to 14” wide

Reg. **6 Months

3. Shelf Time

Choose a size that best fits your information.

50% OFF

Reg.

50% OFF

Reg.

50% OFF

Reg.

50% OFF

$3.50

$1.75

$4.50

$2.25

$5.50

$2.75

$6.00

$3.00

$2.50

$1.25

$3.50

$1.75

$4.50

$2.25

$5.00

$2.50

(Prices are Per Delivery Rack Locations, Per Month) Discover Racks subscriptions follow a monthly schedule beginning on the 1st of each month. Fees must be paid in full for the duration of the contract by the 25th of the month prior to scheduled start to ensure service will start on the 1st of the month. Materials will not be placed until full payments are received. Either party may terminate this agreement at any time, contract terminations will follow the same schedule and will be billed in whole month increments. Advance termination notice must be given by the 25th of the month to end that same month. Discover Racks reserves the right to refuse advertisement at any time.

Get Started!

Mike Bellos

MikeCrappieKing@gmail.com | 218-838-9804

Page 77 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 77

BRAINERD—OPOLOY Brainerd—Opoly And Surrounding Areas TO T R GO OU C

Property 17

Cost $260

Property 15

Property 16

Property 12

Destiny

Railroad 3

Fate

Follow Instructions On Top Card

Property 19

ar ea s

Property 20

un d

in g

Cost $300

Cost $220

su rro

Cost $300

Property 13

Property 14

Follow Instructions On Top Card

Cost $120

Cost $100

Railroad 1 Property 3

Tax Property 1

Follow Instructions On Top Card

Cost $100

Cost $200

Pay $250 or 10% of Cash

Follow Instructions On Top Card

Pay $85 Cost $400

Tax Property 2 Property 22

Property 4

Cost $350

Property 21

y tin es D

Fate Property 5

Destiny Property 2

Property 1

T UR

JUST

PASSING

Cost $200

Railroad 4

Destiny

ER IN Utility 1

Property 6

Cost $140

*Contract discounts do not apply.

Property 7

Cost $150

*SEO Boost charges automatically apply

Property 8

Cost $140

Space/Copy Deadline: October 22 Ads need to be PREPAID by November 30.

Cost $160

Railroad 2

Cost $200

Games will be available in May

-O

Cost $320

Cost $220

Cost $240

Property 18

Utility 2

Cost $200

Fa te

Fate Property 9

Cost $180

*Contract discounts do not apply.

Cost $150

Property 10

Follow Instructions On Top Card

$1,100 $550 $550 $550 $550 $550 $275

Cost $280

Property 11

Cost $180

Tray Go to Jail Combo Money Bank Card Sponsorship with 3 Spots Card Sponsorship with 3 Spots Monney - All 7 Denominations Squares (32 available)

Cost $200

Rates:

M FR O EE N EY

New! And probably NEVER again. We’re making a real Monopoly game board featuring squares from our area! There will be a total of 500 game boards produced. Receive a free game with the purchase of an ad!

Cost $60

Follow Instructions On Top Card

Cost $60

START COLLECT $250 AS YOU PASS

Get your piece of this Brainerd lakes area keepsake!

Page 78 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 78

FULL RUN ROP AD SIZES AND RATES :: DOMINANCE

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,839.60 Mon-Fri $2,205 Sun

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $1,379.70 $1,653.75

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $919.80 Mon-Fri $1,102.50 Sun

1/2 HORIZONTAL 6 columns x 10.5 inches $919.80 $1,102.50

1/2 TALL

4 columns x 15.75 inches $919.80 $1,102.50

For best results, IDENTITY ad units should run 2-4 times in a 6-day period. Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $459.90 Mon-Fri $551.25 Sun

1/4 HORIZONTAL 6 columns x 5.25 inches $459.90 $551.25

1/5 PAGE

4 columns x 6 inches $350.40 $420

1/6 PAGE

2 columns x 10 inches $292 $350

1/7 PAGE

3 columns x 6 inches $262.80 $315

1/8 VERTICAL

2 columns x 8 inches $233.60 $280

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $219 Mon-Fri $262.50 Sun

1/9 PAGE

2 columns x 7 inches $204.40 $245

These units provide sufficient space for a complete message at low cost for consistent response. For best results, IMPRESSION ad units should run 3-5 times in a 6-day period. Suggested for: Image Branding; Small Business; Health Care.

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FULL RUN ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $175.20 Mon-Fri $210 Sun

A4 VERTICAL

1 columns x 4 inches $58.40 Mon-Fri $70 Sun

A12 BANNER

6 columns x 2 inches $175.20 $210

A4 HORIZONTAL 2 columns x 2 inches $58.40 $70

A10

2 columns x 5 inches $146 $175

1 columns x 3 inches $43.80 $52.50

2 columns x 4 inches $116.80 $140

2 columns x 3 inches $87.60 $105

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $29.20 $35

1 columns x 5 inches $73 $87.50

2 columns x 1 inches $29.20 $35

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, AWARENESS ad units should run 4-6 times in a 6-day period. Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

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ECHO JOURNAL & ECHOLAND-PIPER SHOPPER ROP AD SIZES AND RATES :: DOMINANCE

FULL PAGE

6 columns x 21 inches $1,071 Echo Journal $1,335.60 Shopper

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $803.25 $1,001.70

:: IDENTITY

1/2 VERTICAL

3 columns x 21 inches $535.50 Echo Journal $667.80 Shopper

1/2 HORIZONTAL 6 columns x 10.5 inches $535.50

1/2 TALL

4 columns x 15.75 inches $535.50 $667.80

For best results, IDENTITY ad units should run 2-4 times in a 6-day period. Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $267.75 Echo Journal $339.90 Shopper

1/4 HORIZONTAL 6 columns x 5.25 inches $267.75 $333.90

1/5 PAGE

4 columns x 6 inches $204 $254.40

1/6 PAGE

2 columns x 10 inches $170 $212

1/7 PAGE

3 columns x 6 inches $153 $190.80

1/8 VERTICAL

2 columns x 8 inches $136 $172.80

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $127.50 Echo Journal $159 Shopper

1/9 PAGE

2 columns x 7 inches $119 $148.40

Page 81 Sign up for our monthly email newsletters and follow us on Facebook for pub updates, deadlines, specials and more. 81

ECHO JOURNAL & ECHOLAND-PIPER SHOPPER ROP AD SIZES AND RATES

:: AWARENESS

A12 VERTICAL

2 columns x 6 inches $102 Echo Journal $127.20 Shopper

A4 VERTICAL

1 columns x 4 inches $34 Echo Journal $42.40 Shopper

A12 BANNER

6 columns x 2 inches $102 $127.20

A4 HORIZONTAL 2 columns x 2 inches $34 $42.40

A10

2 columns x 5 inches $85 $106

1 columns x 3 inches $25.50 $31.80

2 columns x 4 inches $68 $84.80

2 columns x 3 inches $51 $64.80

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $17 $21.20

1 columns x 5 inches $42.50 $53

2 columns x 1 inches $17 $21.20

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

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DISPATCH NON-PROFIT ROP AD SIZES AND RATES AWARENESS

A12 VERTICAL

2 columns x 6 inches $131.40 Mon-Fri $157.44 Sun

A4 VERTICAL

1 columns x 4 inches $43.80 Mon-Fri $52.48 Sun

A12 BANNER

6 columns x 2 inches $131.40 $157.44

A4 HORIZONTAL 2 columns x 2 inches $43.80 $52.48

A10

2 columns x 5 inches $109.50 $131.20

1 columns x 3 inches $32.85 $39.36

2 columns x 4 inches $87.60 $104.96

2 columns x 3 inches $65.70 $78.72

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $21.90 $26.24

1 columns x 5 inches $54.75 $65.60

2 columns x 1 inches $21.90 $26.24

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

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ECHO JOURNAL & ECHOLAND-PIPER SHOPPER NON-PROFIT ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $76.44 Journal $95.40 Shopper

A4 VERTICAL

1 columns x 4 inches $25.48 Journal $31.80 Shopper

A12 BANNER

6 columns x 2 inches $76.44 $95.40

A4 HORIZONTAL 2 columns x 2 inches $25.48 $31.80

A10

2 columns x 5 inches $63.70 $79.50

1 columns x 3 inches $19.11 $23.85

2 columns x 4 inches $50.96 $63.60

2 columns x 3 inches $38.22 $47.70

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $12.74 $15.90

1 columns x 5 inches $31.85 $39.75

2 columns x 1 inches $12.74 $15.90

Small Ad Units Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

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REQUIREMENTS- THE FINE PRINT

We at the Brainerd Dispatch and Echo Publishing are committed to providing an excellent product to all of our customers. To ensure excellence to our advertisers, we have set the following advertising policies. All advertisements are accepted subject to the approval of the publisher. Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertisement at any time. Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/Echo Publishing. Brainerd Dispatch/Echo Publishing reserve the right to copyright any ad produced by its staff. Copyright and Third Party Publication Information Advertisers who wish to purchase copyright to paid ads may do so at the standard labor charge of $50/labor hour for each individual ad they wish to purchase copyright for (refer to Attachment A for labor hour estimation). The purchase of an ad’s copyright is for the final ad product, delivered in high resolution PDF, and does not include any production/creative assets and/or non-transferable materials used in creating the ad. Advertisers who wish to use a third party publishers must provide, or have on file, a written authorization from the advertiser if the third party publisher is requesting the high resolution PDF directly from The Brainerd Dispatch/Echo Publishing. Third party publishers may not purchase the copyright to any ad without the express written consent from the advertiser and must adhere to copyright-purchased compliance (see Attachment B). The advertiser, and any third party publisher, who uses the ad agrees to indemnify and hold harmless The Brainerd Dispatch/ Echo Publishing for any inaccuracies or fallacies resulting from alteration, modifica-

tion, or attempted redesign of the purchased high resolution PDF. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Attachment A: Labor hours will be based on a rate of $50 per hour, and the following guidelines will be used for time estimation. • One (1) hour per Total Ad Column Inch size of 25.2 inches. • Minimum labor time is one (1) hour • Any ad larger than 126 Total Ad Column Inches in size will be estimated on a separate proposal- this will include any multiple page ads • This rate is only applicable for design time and does not include any time, materials or services of photographing, video work, or other content. These services require a proposal for Content Services Attachment B Copyright-Purchased Compliance Third Party publishers may use advertiser-purchased copyright ads as long as: • Advertiser has provided written authorization that third party publisher in question may receive the copyright purchased ad • Third party publisher will not alter, modify, or attempt to redesign the ad either in its entirety or any portion • Advertiser has authorized the third party publisher to utilize the copyright-purchased ad in the publication each instance any copyright-purchased ad is used • Third party publisher will retain written record of authorization and be able to provide a tearsheet of the ad as it was published. All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more

than 30 days past due. In double truck ads the gutter is billed as one column. Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice. Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser. However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be re-run (or credit given for) that part of the ad containing the error. Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $50 per hour. The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid. Brokered Advertising: Brainerd Dispatch and Echo Publishing work directly and individually with advertisers and do not accept local brokered advertising.

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REQUIREMENTS- THE FINE PRINT

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard). • Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used. • Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt. • When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes. • Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing

the colors to shift to try to match our profiles. • All fonts must be embedded. • OPI cannot be used. • Any images used in your original document should be at a minimum resolution of 200 dpi. • All PDF’s created from software that supports layers and live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad. • PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel,

Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc. • We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files. • Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion. • If you have concerns or questions regarding any of the above please feel free to call.

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ADVERTORIALS

We have two main publica- Can I add photos? Please do. tions that have advertorial Yes! Use high quality photos (300 + dpi. options. Ask for a sales flyer Include a couple for the designer to for ad rates and more spe- work with. Avoid busy backgrounds, dim lighting and be sure to include cific information. a photo caption and a photo credit. Weddings North magazine • 1/2 or full page ad, get a free advertorial of equal or lesser size. Progress Edition (Labor Day) Broadsheet size publication • 1/4, 1/2 and full page ads, get a free advertorial of equal or lesser size.

How will my advertorial be called out?

Legally we have to add the words “advertisement,” “sponsored content” or “advertorial” in 10 point type on the top center.

Can I write it myself?

Short answer: Depends on the publication. Ask your media consultant. If you do- Please include who to credit for the writing. Our staff editor may change or correct any grammatical errors.

Can I combine my advertorial into my adspace to increase my ad?

Short answer no. Your paid ad and advertorial must be separate entities. You can however, request your article be placed next to your corresponding ad or request to have them on completely different ends of the publication. Ask your media consultant about space and availability. No guarantees.

Can I place my ad next to my advertorial? See previous.

How many words should I use?

Word count depends on a few of these factors: Ad space size, publication size, number of photos and any other graphic enhancements you include like sidebar information and logo use.

Do you have a writer for me?

We refer a freelance writer to help our advertisers write their advertorials. See specific sales flyers or ask your media consultant for current prices.

Weddingss North

2017 Our ultimate style issue

Get the look!

ROMANTIC RUSTIC NATURAL ELEGANT

2017 TRENDS

Plus a fun look back at style’s past

Brainerd lakes area receives FIVE-STAR RATING

Up-North VENUE GUIDE A Brainerd Dispatch Publication

Up-North Vacation-style Wedding

A lakeside weekend wedding filled with fun and relaxation

Word Counts General guidlines:

Weddings North

Half Page 200-400 words Includes one photo, logo (if wanted) and a pull-out quote. Full pages (see full page samples) Word Heavy 450-600 words Includes one photo and quote Mid Mix 350-500 words Includes a couple photos/graphics and sidebar Graphic Heavy 200-350 words Includes a couple photos, sidebar, supporting graphics and quote.

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GLOSSARY PCI (Per Column Inch)

The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

rather than a set number of impressions. For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

PPC (Pay per Click)

Target Marketing

An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available impression and then are billed based on that.

ROP (Run of Press)

Run of Press simply means that a print ad can be placed anyplace that is convenient for the printer.

ROS (Run of Site)

Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social Media

Social Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their customers to create more personal interaction.

SOV (Share of Voice)

Share of Voice guarantees the frequency of your ad compared to other ads in that same category, either by size of ad, or section. An SOV campaign emphasizes the overall percentage of views

Unique User

Unique User refers to the number of different devices that have accessed a website. Typically identified by IP address, unique user information is useful for identifying audiences and device access.

Identifying unique audiences and marketing to them directly is called Target Marketing. This is an ideal way of marketing, as it will help reach existing, new and potential customers. Target marketing can be accomplished in a number of ways, from audience knowledge to specialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)

Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial planning as they are thinking, or speaking with others about retirement plans.

Tracking

Throughout your marketing campaign you need to establish progress by tracking your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

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GLOSSARY Ad Strategy

A subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

Audience

An Audience is a way to separate your consumer base into different categories that you can identify, target and track. Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral Targeting

By tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

Blitz

A Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event. For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, Branding

Your Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

Budget

Refers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourcing ad design for example) time should certainly be considered.

Bundle

Bundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bundling your print and online is a standard option that ensures you are maximizing your reach.

Campaign

A Campaign is a planned marketing effort that includes a predetermined goal, measurable progress, and clear messages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

Circulation

In print circulation, or reach of the subscribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

Column Inch

In print advertising the size of an ad is determined by its column inches. A column inch is the width of one column and one inch in height.

CPC (Cost per Click)

This is a comparison you can use to determine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

CPM (Cost per Mille)

Cost per Mille, or Cost per Thousand, is used to calculate the cost of impressions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

Demographic

Similar to Audience, Demographics refer to the specific identifiers that make up an audience. Examples of some demographics: gender, age range, income level, family, etc.

Fragmentation

This occurs when traits of your audience change and cause new groups, or subgroups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

Goals

Your marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traffic vs. I want to increase unique users by 5%.

Impressions

An Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

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