2020 Brainerd Dispatch / Echo Journal Product Book by Brainerd Dispatch and Echo Journal

2020 Product Book Creating dynamic solutions to reach your target audience

(218) 855-5895 • 506 James St., Brainerd, MN 56401 • brainerddispatch.com • pineandlakes.com

E- Paper Access

Benefits of E-Paper Access • •

Full access to our products Immediate online access for tearsheets

•

The publications will be on the site for 60 days – the month in which the ads ran and the month after.

Brainerd Dispatch Subscriber Login:

Subscriber login email address: Password:

Echo Journal: www.pineandlakes.com

Alternative: Send us your email address and we will sign you up for electronic tearsheets.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 2

2020 Newspaper Advertising Rates Display

Digital

Contract Level DVContract

Discount

Sunday Dispatch

Daily Dispatch

Echo Journal

Echoland Shopper

$17.50

$14.60

$8.50 $7.73 $7.56 $7.56 $7.39 $7.22 $7.05 $6.88 $6.71 $6.54 $6.37 $6.20 $6.03 $5.86 $5.69 $5.52 $5.35

$10.60 $9.65 $9.43 $9.43 $9.22 $9.01 $8.80 $8.59 $8.37 $8.16 $7.95 $7.74 $7.53 $7.31 $7.10 $6.89 $6.68

0% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

Open Rate 26 Ads 52 Ads $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

N/A N/A $15.57 $15.22 $14.87 $14.52 $14.17 $13.82 $13.47 $13.12 $12.77 $12.42 $12.07 $11.72 $11.37 $11.02

N/A N/A $12.99 $12.70 $12.41 $12.12 $11.83 $11.53 $11.24 $10.95 $10.66 $10.37 $10.07 $9.78 $9.49 $9.20

Our Digital Network now spans the entire FCC Network and beyond!

Echo Journal/Shopper $14.85 $13.90 $13.68 $13.68 $13.47 $13.26 $13.05 $12.84 $12.62 $12.41 $12.20 $11.99 $11.78 $11.56 $11.35 $11.14 $10.93

Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!

Rates start at $12 CPM

Garage Sales 50 word ad base cost $1.60 CPW > 50 $

Brainerd Dispatch

1-3 day posting $5.00 per additional day (up to 1 week) $ 00

Echo Journal

1 posting

Combo

Due to automatic rounding total cost may vary a small amount.

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

4000

Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle

* Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.

Color Rates

2700

95 - 126 Inches $275.00

Classified Echo Journal

Brainerd Dispatch Run time

*Merchandise

15 word Min. /CPW >15

**Trans. & Rec.

20 word Min. /CPW >20

26.25/$1.75

30.00/$2.00

37.50/$2.50

45.00/$3.00

1 Week

2 Weeks

3 Weeks

4 Weeks

Real Estate

15 word Min. /CPW >15

10.00/$0.75

20.00/$1.50

30.00/$2.25

40.00/$3.00

Rentals

15 word Min. /CPW >15

37.50/$2.50

45.00/$3.00

52.50/$3.50

60.00/$4.00

Services

15 word Min. /CPW >15

26.25/$1.75

37.50/$2.50

45.00/$3.00

52.50/$3.50

Open Rates

15 word Min. /CPW >15

30.00/$2.00

13.20/$0.88

45.00/$3.00

60.00/$4.00

75.00/$5.00

21.00/$1.40 29.25/$1.90 34.80/$2.32

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

2020 Newspaper Advertising Rates Preprinted Tabs

Due to automatic rounding total cost may vary a small amount.

Contract Rate

Discount

4 Page

8 Page

12 Page

16 Page

20 Page

24 Page

28 Page

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

0% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

$65.00 $57.85 $56.55 $55.25 $53.95 $52.65 $51.35 $50.05 $48.75 $47.45 $46.15 $44.85 $43.55 $42.25 $40.95

$75.00 $66.75 $65.25 $63.75 $62.25 $60.75 $59.25 $57.75 $56.25 $54.75 $53.25 $51.75 $50.25 $48.75 $47.25

$85.00 $75.65 $73.95 $72.25 $70.55 $68.85 $67.15 $65.45 $63.75 $62.05 $60.35 $58.65 $56.95 $55.25 $53.55

$95.00 $84.55 $82.65 $80.75 $78.85 $76.95 $75.05 $73.15 $71.25 $69.35 $67.45 $65.55 $63.65 $61.75 $59.85

$105.00 $93.45 $91.35 $89.25 $87.15 $85.05 $82.95 $80.85 $78.75 $76.65 $74.55 $72.45 $70.35 $68.25 $66.15

$115.00 $102.35 $100.05 $97.75 $95.45 $93.15 $90.85 $88.55 $86.25 $83.95 $81.65 $79.35 $77.05 $74.75 $72.45

$125.00 $111.25 $108.75 $106.25 $103.75 $101.25 $98.75 $96.25 $93.75 $91.25 $88.75 $86.25 $83.75 $81.25 $78.75

32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply. Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded). Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Deadlines and Dimensions Brainerd Dispatch Deadlines Publishes six days a week

Display

Publication Date...............Deadline (5 p.m. M-F) Monday................................. Thursday prior Tuesday................................ Friday Wednesday.......................... Monday Thursday.............................. Tuesday Friday.................................... Wednesday Weekend Edition................ Thursday, noon

Classified

Publication Date...............Deadline (3 p.m. M-F) Monday................................. Friday prior Tuesday................................ Monday Wednesday.......................... Tuesday Thursday.............................. Wednesday Friday.................................... Thursday Weekend Edition................ Friday, 2 p.m.

Echo Journal Deadlines Publishes Thursdays

Ad Type..............................Deadline Display.................................. Monday, noon Classified line ads.............. Tuesday, noon Preprinted Inserts............... Monday, 10 a.m.

Echoland Shopper Deadlines Publishes Fridays

Ad Type..............................Deadline Display.................................. Tuesday, noon Classified line ads.............. Tuesday, 4 p.m. Preprinted Inserts............... Friday prior, 4 p.m.

Sizes

Page Size (Image Area) Standard Page: 6 col (10.75”) x 21” Column Width: (23” web size) 1 column............... 1.6875” 2 column.....................3.5” 3 column..............5.3125” 4 column................. 7.125” 5 column............. 8.9375” 6 column................. 10.75” Double Truck..............23” Wrap...............10.75” x 21”

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 4

2020 Distribution Map

Cass Walker

Longville

Hackensack

Backus

Outing

Aitkin

Fifty Lakes

Emily Crosslake

Pine River

Wadena Wadena

Lake Shore Pillager Staples Motley

Aitkin

Fort Ripley

Crow Wing

Eagle Bend

Garrison

Browerville Long Prairie

McGregor

Pequot Lakes Crosby Nisswa Ironton Merrifield Deerwood Brainerd Baxter

Onamia

Morrison Swanville

Little Falls

Todd

Pierz

Mille Lacs

Brainerd Dispatch Average Distribution:

Daily 9,000 â&#x20AC;˘ Sunday 12,000

Echo Journal Average Weekly Distribution: 3,000 Echoland-Piper Shopper Average Weekly Distribution: 32,000

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

2019 Distribution Map We are part of the entire FCC network!

FORUM COMMUNICATIONS COMPANY MI N O T

G R A N D FORKS

NORTH DAKOTA D I C K I NSON BISMA R C K

B L A C KDUCK

JAMEST O W N

WEST FA R G O

COLOR KEY

B E M IDJI

FA R G O - M O O R H E A D

PA R K R AP IDS

D E T R O I T LAKES

PE R H A M

W A D E NA

T W O H ARBORS CLO Q U E T

P E Q U O T LAKES

D U L U TH

S U P E RIOR

B R A I N ERD

MEDIA BRANDS BROADCASTING COMMERCIAL PRINTING

A L E X A N D R I A O K IS SA N E W RICHMOND WO O D B U R Y N COTTAGE G R O V E H U D S O ALLS HAST I N G S R I V E R F I RE D W N G

WIL L M A R

SOUTH DAKOTA M I T CHELL

SIOUX FA L L S

MINNESOTA

R O C HESTER

WISCONSIN

W O R THINGTON

All Divisions

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 6

Key Demographic Metrics www.BrainerdDispatch.com Female Male

Print Readership

335K +

Monthly Users

* varies seasonally

45.4%

(last updated 1/18)

Brainerd Dispatch Weekend 32,500 Daily - 22,500 Echo Journal - 7,500 Echoland Shopper - 75,000

54.6%

1.98 Million + Monthly Pageviews (last updated 1/18)

www.PineAndLakes.com

Online age range

Female Male

100% SESSIONS

AGE

41.02% OF TOTAL SESSIONS

24%

24K +

18%

Monthly Users

(last updated 1/18)

12%

57.1%

76K+

6% 0%

42.9%

Monthly Pageviews (last updated 1/18)

18-24

25-34

25-44

45-54

55-64

65+

www.BrainerdDispatch.com www.PineAndLakes.com

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Google Analytics- Brainerd Dispatch.com â&#x20AC;˘ MN

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 8

Google Analytics- PineAndLakes.com â&#x20AC;˘ MN

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

BANNER ADS Front Page Banner Ads (Brainerd Dispatch)

• Free Color • Offer good only on available dates (first come, first served) Sunday 5x2 (8.9375” x 2”) Weekdays 5x2 (8.9375 x 2”)

$275 $175

Banner Ads

Banner ads are available on several front pages the main news page and several other sections. All but the banner on the Obituary page are process color.

Brainerd Dispatch

Obituary 5x2 (8.9375” x 2”) $225 Sunday Outdoors 6x2 (10.75” x 2”) $225 Sunday Business 6x2 (10.75” x 2”) $225 Sunday Business 6x5 (10.75” x 5”) $500 Sports Page 6x2 (10.75” x 2”) $225 Thursday Entertainment 6x2 (10.75” x 2”) $225

Echo Journal

5x2 (8.9375” x 2”)

$175

Deadline: Same as display ads *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 10

SHOPPER FRONTS Shopper Fronts

Get your Ad noticed!

• Six Premium placement positions are available on the front page of the shopper. • Reserve one of the top two spots above the fold for maximum exposure. • Starburst ads are also available for major impact. Rates:

(Starburst space)

Starburst Ad $75 week Front Ad (3 column x 6”) Oct. - Feb. $260 Bottom spots $310 Fold Spots $360 Top spots

(Fold Spots)

Mar. - Sept. $360 Bottom Spots $410 Fold Spots $460 Top two spots ! Space Reservation Deadlines:

Tuesdays Noon

Insertion Date: Fridays *SEO Boost charges automatically apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

NEW BUSINESS A LA CARTE SPECIALS Newspaper Print Advertising Options

Save Over

60%!*

For new business owners : Display ads in Monday, Tuesday or Wednesday’s paper. Reach over 22,000 readers daily. *

Sat January 15

GRAND OPENING Party!!

*Includes all non-profits. *Pricing valid for 12 months from start of advertising campaign.

Size Brainerd Dispatch

Full Page

Brainerd Dispatch

Half Page Brainerd Dispatch

Quarter Page Echo Journal

Quarter Page Echoland Shopper

Quarter Page

EB Rate $700

W/Color

Savings!

$950

$1102*

Sat January 15

GRAND OPENING Party!!

123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

Stop in for a free sample!

Sat January 15

$ 350

$500

$551*

$ 180

$306

$270*

$ 180

$306

$87*

$ 180

$306

$153*

*Savings off of black and white price. *Contract discounts do not apply. *SEO Boost charges automatically apply

GRAND OPENING Party!! Stop in for a free sample!

Stop in for a free sample!

123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

Sat January 15

GRAND OPENING Stop in for a free sample!

Sat January 15 GRAND OPENING GET YOUR FREE SAMPLE!

Sat January 15

GRAND OPENING

Sat January 15

Cake Delivery

GRAND OPENING

123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

123 Any Street, Brainerd

Stop in for a free sample!

Local Online Advertising Options Geo-targeted Display Ads 37,500 impressions $300 50,000 impressions $400

Includes 4 ad sizes; Standard Package (728x90, 300x600, 300x250, 320x50) TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 12

Local Online Business Directory $99 for one month $237 for 3 months ($79/mo) $354 for 6 months ($59/mo)

Advertising@BrainerdDispatch.com | 218-855-5895

NEW BUSINESS MARKETING PACKAGE NEW TO DOING BUSINESS WITH US?

Let us show you the power of our multi-platform advertising packages at a HUGE discount just for trying it! Cake Delivery

ONE MONTH MARKETING SAMPLE

Online Business Directory Sample

Sat January 15

GRAND OPENING Stop in for a free sample!

Sat January 15 GRAND OPENING GET YOUR FREE SAMPLE!

Package Price $1,851

Sat January 15

GRAND OPENING

Sat January 15

GRAND OPENING

123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

123 Any Street, Brainerd

(Value of up to $5,726.75) Includes 4 ad sizes; Standard Package (728x90, 300x600, 300x250, 320x50)

Stop in for a free sample!

Sat January

Online Business Directory Geo-targeted Online Display Ad Package (50,000 impressions) (2) color 1/4 page print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper (3) B&W 1/4 page print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper

THREE MONTH MARKETING PACKAGE Online Business Directory Geo-targeted Online Display Ad Package (150,000 impressions) (5) color 1/4 page print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper (5) 1/4 page B&W print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper (2) Half page B&W SUNDAY print ads to be used in the Brainerd Dispatch

D GRANINNG OPE y Part !!

Package Price $4,909.50 (Value of up to $14,882.50)

Stop in for a free

sample!

Save Over

60%!*

705 Brainerd • 218-829-4 123 Any Street, m www.cakedelivery.co

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

TODAY’S ENTERTAINMENT- 26 WEEK • Word Search • Sports Feature • Stars on Screen • Family Favorites • Streaming This Week

Rates- 26 Week:

Premium Positions Skybox $110.75 Side Strip $199.50 Bottom Strip $277.00 Full Back Page $681.35

Regular Ad Sizes (rate per inch) 3” $33 4” $44 5” $55 6” $66 7” $77

8” $88 9” $99 10’ $110 12” $132 15” $165

Added Value

* All ads appear on electronic version of TV Book (iFolds) * Ad can p/up in either the Brainerd Dispatch (Mon. - Fri.), Echo Journal or Echoland Shopper

First Publish Date:

Brainerd Dispatch June 7

Deadline: *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 14

Advertising@BrainerdDispatch.com | 218-855-5895

TODAY’S ENTERTAINMENT- 52 WEEK • Word Search • Sports Feature • Stars on Screen • Family Favorites • Streaming This Week

Rates- 52 Week:

Premium Positions Skybox $110.75 Side Strip $199.50 Bottom Strip $277.00 Full Back Page $681.35

Regular Ad Sizes (rate per inch) 3” $30 4” $40 5” $50 6” $60 7” $70

8” $80 9” $90 10’ $100 12” $120 15” $150

Added Value

* All ads appear on electronic version of TV Book (iFolds) * Ad can p/up in either the Brainerd Dispatch (Mon. - Fri.), Echo Journal or Echoland Shopper

First Publish Date:

Brainerd Dispatch June 7

Deadline: *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

POST-ITS

SALE THIS

WEEKEND! 20%-50%

Post-Its The ultimate placement! A print Post-It sticks on the front page just like a regular sticky note.

LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-7890

SALE THIS

WEEKEND! 20%-50%

Rates:

LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-789 0

Brainerd Dispatch: Weekday $675 Sunday $800 *Contract discounts do not apply.

Pick up into the Echo Journal: $100 per 1,000 10,000 minimum print run required on all orders. 3 week turnaround time. Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 16

COMMUNITY EVENT WRAPS Community Event Wrap

Distribution of 12,000+ The Community Event Wrap is an affordable way for organizations to get the word out about their events! • Four full pages of color with Sunday circulation is hard to beat! • Ask your media consultant for available publishing dates. • Extra 75 wraps for you to distribute how you would like. Regular Rate: $2,400 *Contract discounts do not apply.

* Non-profit Rate: $750 * Must provide 501-C3

Four pages full color!

Add the Echo Journal for an additional $750 *Non-profit rate: $350

! Space/Copy Deadline:

20 business days prior to the publish date

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

PROMOTION INSERT Promotion Insert

Pick Sunday Dispatch, Northern Shopper zone or Southern Shopper zone. â&#x20AC;˘ Four full pages of color (standard newsprint). â&#x20AC;˘ Includes 75 complimentary copies.

Rate: $3,000 * Non-profit Rate: $1,500 * Must provide 501-3c

Add the Echo Journal for an additional $750 *Non-profit rate: $350 **Creative services is an additional $100 fee.

! Space/Copy Deadline:

20 business days prior to the publish date.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 18

AUCTIONS Auctions • Minimum size: 2 col. x 2” • B&W Ads • 24/7 advertiser access to online auction posting

Reach over 48,000 households per issue by choosing all three pubs!

Brainerd Dispatch Average Weekday Circulation 9,000 Brainerd Dispatch Average Sunday Circulation 12,000 Echo Journal Average Weekly Circulation 3,000 Echoland - Piper Shopper Average Weekly Circulation 32,000

! Space Copy Deadlines:

10% Discount Combine and SAVE!

Regular Deadlines Apply * Contract discounts do not apply. *SEO Boost charges automatically apply

Publication

Rate pci

Combine & Save Rate

Brainerd Dispatch- Daily Brainerd Dispatch-Sunday Echo Journal Echoland Piper-Shopper

$12.00

$10.80

$14.00

$12.60

$5.00 pick-up rate $8.00

$7.20

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

DINING & ENTERTAINMENT OPTIONS Dining & Entertainment Options The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it! Brainerd Dispatch

$60

• 3x3.5 (5.3125” x 3.5”) Full Color ad • Reach over 9,000 homes (Thursday) • Contract discount $50 13+ weeks commitment

Sunday

$75

Echoland Shopper

$75

• Reach over 32,000 homes • 3 x 3.5 (5.3125” x 3.5”) • B&W ad • Contract discount

$60

13+ weeks commitment

Echo Journal

*Contract discounts do not apply.

13+ weeks commitment

*SEO Boost charges automatically

! Copy/Space Deadline: Regular Deadlines Apply

$30 Free spaces

> > >

apply

• 3 x 3.5 (5.3125” x 3.5”) • Full color ad • Reach over 3,300 homes • Contract discount

$45

ALL ADS INCLUDE FREE EMAIL BLAST with Social Media post & tag Your ad will automatically be included in our weekly Shop, Dine, Play email blast with nearly 1,000 subscribers, plus posted on social media with all participating businesses tagged. Email Premium Placement $50 Be the first ad to be seen in the email with placement in email header.

Subscribe to get these emails HERE!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 20

DINING & ENTERTAINMENT-SPECIALTY Great option if you’re planning special pricing or hours during these holidays! Valentine’s Day (Feb. 14) Publish Dates: Feb. 6, 9, 13 ! Deadline: Feb. 3

Easter (April 12)

Publish Dates: April 2, 5, 9 ! Deadline: March 30

Dining & Entertainment Specialty Available for six different holidays throughout the year. Thursday, Sunday, Thursday Add an additional Sunday for $60 ($240) Full color 3 x 3.5” print ad

Mother’s Day (May 10)

Publish Dates: April 30 and May 3, 7 ! Deadline: April 27

$195

$75

Pick up into the Echo Journal

$45

Full color 3x3.5” print ad.

Publish Dates: June 11, 14, 18 ! Deadline: June 8

Thanksgiving (Nov. 26)

Pick up into the Echoland Shopper B&W 3x3.5” print ad.

Father’s Day (June 21)

INCLUDES FREE EMAIL BLAST

Publish Dates: Nov. 12, 19, 22 ! Deadline: Nov. 9

New Year’s Eve (Dec. 31) Publish Dates: Dec. 17, 24, 27 ! Deadline: Dec. 14

Your ad will automatically be included in our weekly Shop, Dine, Play email blast. Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header. *Contract discounts do not apply. *SEO Boost charges automatically apply

Subscribe to get these emails HERE!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

SERVICE DIRECTORY Service Directory Prepay or *billing option. *Ad will run until it is canceled by advertiser.

*Contract discounts do not apply.

Rates: Echo Journal 2” ad 4” ad

$10.90/issue $21.30/issue

Echoland-Piper Shopper 2” ad 4” ad

$13.65/issue $26.65/issue

Brainerd Dispatch 2” ad 4” ad

$99/month $149/month

Get listed online

for an additional $9.95/Month!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 22

BUSINESS DIRECTORY We are excited to offer a print and online Business Directory! Your business directory listing will reach our readership audience, no matter how their finding their local news. The online directory will feature a premium business profile that will help connect your business with online and mobile consumers while the print directory will catch the eye of our traditional and dedicated readers.

RATES: Brainerd Dispatch Sunday Ads Ad will run in the Sunday edition of the Brainerd Dispatch each week. One Month

Standard size 2x2” - $199/month Jumbo size 2x4” - $299/month Three Month

Standard size 2x2” - $179/month Jumbo size 2x4” - $279/month Six Month

Standard size 2x2” - $159/month Jumbo size 2x4” - $259/month *Price reflects a 4 issue month. Months with 5 issues will be billed an additional $25 for the 2x2” and $50 for the $2x4”

*Pick up into Echo Journal or Echoland Shopper Standard size 2x2” - $100/month Jumbo size 2x4”- $200/month Option only available in B&W

*Pick up rates reflect a 4 issue month. Months with 5 issues will be billed an additional $25 for the 2x2” and $50 for the $2x4”

Online only packages: 1 month: $99 3 month: $79/mo 6 month: $59/mo View it online: https://www.searchmarketplaces.com/marketplace/pineandlakesechojournal/

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

ONLINE MARKETPLACE FEATURES UNLIMITED:

• Photos/ YouTube videos. • Service descriptions • Award announcements • Staff profiles • Business “blog” articles

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Page 24

mark.c.ruhl@ampf.com ameripriseadvisors.com/mark.c.ruhl

HOMES

HERE TO PROTECT YOUR TODAY. HERE TO PROTECT YOUR TOMORROW.

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Rates TIONALGOLFCOURSE Friday Sunday Ad Echoland EN LOCATEDONTRADI SUNDAY • Friday 11:00AM - 2:00 PM OPSize/ E S Publication Dispatch Shopper Dispatch U 8601 Wren Drive • Breezy Point HO RED SAND LAKE N E SATURDAY 10:0-1:00 • SUNDAY 11:00-1:00 OP E$75 2x4 $55 $40 HOUS 5335 Pine Beach Road • Brainerd

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This lot is a Family's Playground. A long, open, spacious lot for sports, children's play, 4-wheeler, snowmobiles, and more. A sandy MLS# 5224542 $269,999 waterfront entrance Directions: From Breezy Point Gate (intersection ofawaits you on Red Sand Lake. There's County 11 and 4) go South on County 4; right on Dove plenty of room to Street; immediate right on Wren Drive; home is on the expand the main left. home to suit your personal needs. This is a clean and well kept up property. Close to town.

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BRAINERD EXECUTIVE HOME OPENE SATURDAY • 11:00-1:00 S

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$135 Ameriprise Financial Services, Inc. Member FINRA and SIPC. HERE TO PROTECT YOUR TODAY. HERE TO PROTECT YOUR TOMORROW. $450

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MLS# 5243749

Directions: Hwy 371 N out of Brainerd, Left onto county Rd 77 - Pine Beach Rd. House number/fire number sign out front.

JOHN CULLINANE

218-851-2515 johncullinane56@gmail.com

Four colors to choose from MATT PECARICH OPENE HOUS

This awesome 4 BR, 4 BA home is on over 17 acres of privacy. It has poured concrete walls, 3 fireplaces, 1 is wood burning and 2 are gas-all fireplaces have real stone, beautiful office, large family room with a stone fireplace. On the main level, is a master suite with a walk-in shower, Jacuzzi tub and much more. There is granite counter tops, custom-built kitchen cabinets, wood and tiled floors, and wet bar. Large deck overlooking the wildlife and short drive to town. Real stone on exterior.

Shannon Finnegan, Agent

MILLE LACS LAKE

218-851-7800 mandy@c21brainerd.com

218-820-3099 pat@patrickbuckley.com

www.jobshq.com

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218-820-4668

GULL LAKE 2 Bocks Before Ernie's Weekly SAT 1:30-3:30 & SUN 11-1 Call for Availability Week of 4th OPEN Marina, Boat Slip, Pool, 20x40 Storage MLS #Several 495k-$700k

Dustin Kuschel 218-831-2785

15243 Clearview Lane #2, Brainerd 3 Bed/2 Bath - 2 Car Att. Garage 2 Story w/Open Main Level FLP Paved Trails - Convenient Location MLS #5247436 $161,900

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218-820-0091

30491 Cougar Pass Private Owned Lot 2012 Canterbury Pk Mdl MN Rm,Covered Dk/Sunshades,Fire Pit Shared Amenities/Beach Access/Dock Use MLS #5228562 $75,000

Brad Wadsten 218-821-2721

SOUTH LONG LAKE - NEW PRICE

Liz Timothy 218-839-7000

9704 Crescent Bay Road, Brainerd Level, surveyed sandy beach lake lot Well, septic, & 200 amp Electric on site 4 permitted campers allowed on property. MLS #5196681 $185,000

1506 Oakridge Road Sw, Pillager 2 Bed/1 Bath Cabin on Peninsula 2 Stall Garage - Private Setting 1,450 ft of Shoreline on Gull River MLS #5005735 $250,000

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49645 Lake Avenue, McGregor 3 BR/3 BA home, lakeside living Bellhorn Bay of Big Sandy Lake 30x40 Pole Building, Bunkhouse MLS #5232628 $449,000

LITTLE PINE/WFC

Jeremy Miller 218-851-5595

16187 Pine Lure Drive, Crosslake 100' of level elevation. Family room with wood fireplace. kitchen with granite/large center island. MLS #5199021 $799,000

REAL ESTATE AUCTION OPENE SAT & SUN • 11:00-1:00 HOUS 9093 Forest Heights Drive • Brainerd

Your Realtor$172,500 is happy to share details. MLS# 5315597

Call them!

Welcome to this recently updated, end unit condo with 2 beds and 2 bath on Mille Lacs Lake. Granite countertops, new flooring, skylights, a wood fireplace and a balcony overlooking the lake are just a few reasons that make this a great getaway for the weekend or year round. This is a must see!

FORT RIPLEY

SATURDAY • 10:00AM - 1:00PM

3842 Sebie Lake Rd • Fort Ripley

MLS# 5197878

$549,900

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 Directions: From Baxter, South on Hwy 371 for about 11 miles then Left on County Road 2, then Right on S. Koering Road, then Right on Sebie Lake Road to sign and Fire #3842 on Right.

www.brainerddispatch.com | www.pineandlakes.com PATRICK BUCKLEY

218-820-3099 pat@patrickbuckley.com

M .Q CO SH

MILLE LACS LAKE

OPENE HOUS

MARTY SCHWAB

HOMES MATT PECARICH

OPENE HOUS

monitors single-family home sales in 20 major U.S. cities. Another valuable resource is the Metropolitan Median Area Prices and Affordability tracker from the National Association of Realtors®.

3. Mortgage rates matter, too

Generally, more people buy homes when mortgage rates drop, historic data shows. As a result, prospective sellers should be monitoring the mortgage market, says Jack Guttentag , author of “The Mortgage Encyclopedia.” Need help keeping an eye on interest rates? Realtor.com has a mortgage rate trends tracker, which lets you follow interest rate changes in your local market.

4. Wait until your home’s in good shape

To fetch top dollar for your home, the property must show well. This may require you take time to make repairs to your house. Any defect or condition that affects the intended function or operation of a major house system should be fixed. Translation: Taking care of leaks, built-in appliances not functioning properly, insect infestations, plus any imminent safety or environmental hazards, is crucial before listing your home. Even making cosmetic changes (e.g., repainting the kitchen or sprucing up the property’s landscaping) can make your home significantly

more appealing to home buyers. Keeping up with your neighbors is also important. If all the houses on your block are beautifully furnished and landscaped, then it’s likely worth it to spend the extra cash—and the time—primping your own home for sale.

5. Your personal preparedness is a priority, too

Yet no amount of timing should eclipse what time is right for you —personally, professionally, and otherwise. Are you ready to move on, or up into bigger digs? Many homeowners sell when they change jobs or when their children switch schools, or when the kids fly the coop and the parents are ready to downsize. So, take stock of your own situation when deciding whether to put your house on the market now or wait -By Daniel Bortz | Realtor.com

Visit Edina for all your

AUCTION SATURDAY SEPT 21ST Nicely landscaped 6.92 highwooded acres w/planted red pine and scattered mature oak, maple, Looking for a cozy cabin that is in walking distance to Bay Lake? This birchtwo & large pine. Built in "02", bedroom, one bath cabin has been completely remodeled in all the rooms this 2BR, 1.34 BA 1632 SqFt other than bedrooms with new vaulted ceilings, new kitchen & appliances, home w/ elec. Baseboard heat. bath, floors, windows, electrical & plumbing. Includes attached 30'x38' garage & 36'x45' pole bldg. Has drilled well w/ quality water, conforming septic, 2 outside hydrants for lawn & garden watering. this & MLS# 5208242 $449,900 SATURDAY • All10:00 AM - 12:00MLS# PM5281983 $175,000 more adds to this private, but close in, location to Brainerd. 218-820-2278 Directions: Business 371 to St Mathias Rd, RT on Lone Can purchase prior to Auction for Directions: From Brainerd (at Crow Wing County MartySchwab@edinarealty.com Oak Rd, LT on Lone Oak Dr, LT on Stone Ridge, Rt to Fairgrounds), Go South on Co Rd 45 for 3 miles to $175,000 + 4% Buyers Premium. property

Simplify your job search

PATRICK BUCKLEY

David Mernin

Like that house?

10490 US Hwy 169 #301 • Garrison

BRAINERD EXECUTIVE HOME OPENE SATURDAY • 11:00-1:00 7391 Stone Ridge • Brainerd H O US MANDY PETERSON

Executive 4BR/3BA home, 3000+ square feet, wooded 2.5 acre lot in Brainerd. Open one level living floor plan, vaulted pine T&G ceiling, custom kitchen/dining/eating area with walkout patio, MLS# 5197878 $549,900 pantry, 3 spacious bedrooms, private large master suite, Directions: From Baxter, South on Hwy 371 for about walk 11 miles then Left on County Road 2, then Right on S.in closets, hobby/play Koering Road, then Right on Sebie Lake Road toroom, sign office area that doubles as a safe/storm shelter room, and Fire #3842 on Right. laundry room, in-floor heat/ central air, 3 car heated/ insulated attached garage, utility room, storage shed, and a 30x45 pole building.

The strength of the U.S. housing market as a whole certainly plays a role in home prices. According to a realtor.com analysis of annual price growth rates, a home’s value generally increases 3% to 4% a year when the economy is strong, driven by inflation and natural population growth. From 2011 to 2016, the national housing market was recovering from the bubble at a slightly higher speed: 6.3% a year, on average. You’ll want to assess your local economy’s conditions when figuring out when to list your home. One benchmark you can use is the S&P CoreLogic CaseShiller National Home Price Index, which

TAMEFISH LAKE

3842 Sebie Lake Rd • Fort Ripley

2. Keep an eye on the local economy

OPEN FRIDAY TO THE 4TH - CALL

Finnegan & Associates, Inc. 406 W Washington St Ste 4, Brainerd, MN 56401 OPEN SUNDAY 2:00-3:30 PM Bus: (218) 829-3040

SANDY SWANSON, REALTOR27436 Tamefish Lake Road • Deerwood

FORT RIPLEY

1. Spring isn’t always the best season to sell your house

Though conventional wisdom maintains that the spring home-buying season (April to June) is the best time to sell, that’s not always the case. In fact, one recent study even found that sellers typically net more above asking price during the months of December, January, February, and March than they do from June through November. Surprised? One reason may be that the spring home-buying season generally means you’ll have more competition from other home sellers—and that may require you to price your home more aggressively in order to attract buyers. Listing in the spring means you are positioning yourself to compete with several other homes. So as a seller in the spring, you have to price and market your home flawlessly to show buyers that your

Let’s talk about your future plans, and how I can help you protect them.

Call them!

Golf Course living with a beautiful Northern setting. Custom 1 level living 3 bed/2 bath home minutes from Breezy Point Resort and off the patio is hole 3 of the Traditional Golf Course. Professionally decorated with an MLS# 5208242 $449,900 SATURDAY • 10:00 AM - 12:00 PM open concept, vaulted pine beamed Directions: Business 371 to St Mathias Rd, RT on Loneceilings, hot tub, Hearth Oak Rd, LT on Lone Oak Dr, LT on Stone Ridge, RtRoom to with Fireplace with hand carved mantel. Natural woodwork, property ceramic and cherry hardwood MLS# 5224542 $269,999 Welcome to this floors, Maple Chapel cabinets, Wine Frig and Corianrecently counters. updated, end Directions: unitgolfcondo with 2 From Breezy Point Gate (intersection of Professional landscaping, 11 and 4) go South on County 4; right on Dove beds and 2County bath on garage and heated garage. Lakes, Street; Mille Lacs Lake.immediate right on Wren Drive; home is on the Dining, Shopping, and Golfing. left. 218-820-7491 Granite countertops, pecarich@kurilla.com new flooring, skylights, a wood fireplace and a balcony overlooking the lake are just a few 218-839-4390 reasons that make sandra.swanson@century21.com MLS# 5244055 $155,000 this a great getaway SATURDAY • 10:00AM - 1:00PM for the weekend or Directions: From Garrison, head North on US Hwy 169 year round. This is a to condo's on right about a mile from Garrison. must see!

OPENE HOUS

as well. There’s no crystal ball for reading the housing market, but there are ways to stack the deck in your favor. Here are five things to consider before putting your house on the market.

5 Factors to Consider

home is more desirable than the place next door. Additionally, a number of experts recommend listing a home in February or March so that the property hits the market before the competition ramps up—which may explain why a 2018 study by ATTOM Data Solutions of 14.7 million home sales from 2011 to 2017 found the second-best day of the year to sell a home is Feb. 15, with sellers netting an average premium of 9% above their house’s estimated market value on that day. (Sellers nab a 9.1% premium above market value on June 28.) Winter is also a hot time of year for people relocating for jobs. One of the biggest months for corporate relocation is January-February, so those buyers who need to move quickly are out in full force looking for new homes.

Protecting the things you’ve worked hard for today is an important step towards making your dreams for the future your reality.

7391 Stone Ridge • Brainerd HOU discounts *Contract do not apply EN LOCATEDONTRADITIONALGOLFCOURSE 11:00AM - 2:00 PM OP Your *SEO Boost charges automatically applySUNDAYis• happy to share details. 8601 Wren Drive • Breezy Point HOUSE Realtor Executive 4BR/3BA home, 3000+ square feet, wooded 2.5 acre lot in Brainerd. Open one level living floor plan, vaulted pine T&G ceiling, custom kitchen/dining/eating area with walkout patio, pantry, 3 spacious bedrooms, private large master suite, walk in closets, hobby/play room, office area that doubles as a safe/storm shelter room, laundry room, in-floor heat/ central air, 3 car heated/ insulated attached garage, utility room, storage shed, and a 30x45 pole building.

Advertorial

When is the best time to sell your 218.825.8842 house? Timing can make a big difference in terms of selling your home quickly and 7658 Design Rd, Ste 200 for the most cash. But here’s the thing: The rules on pinpointing that best time Baxter, MN 56425 might not be what you think. The assumption that spring is always the mark.c.ruhl@ampf.com best time to sell is not necessarily true. The general direction of your local economy and mortgage interest rates come into play ameripriseadvisors.com/mark.c.ruhl

When Is the Best Time to Sell Your House?

Mark C. Ruhl, CRPC® Financial Advisor

$20

Brainerd Dispatch, Friday June 28th, 2019

10490 US Hwy 169 #301 • Garrison

JOB

Cook Rd, then West 1 mile to Forest Heights Drive, then North to Fire # 9093 on Left.

. W W

MLS# 5244055

BILL MOHS, AUCTIONEER 218-828-0333 bill.mohs@gmail.com

$155,000

Directions: From Garrison, head North on US Hwy 169 to condo's on right about a mile from Garrison.

MANDY PETERSON

218-851-7800 mandy@c21brainerd.com

OPEN ALL WEEK CALL TO ARRANGE

David Mernin 218-820-4668

The HARBOR at East Gull Lake TOUR 2 complete and 2 partial lake homes Dock, Pool, Private 20x40 storage STOP@1214 Harbor Pl.-2 Blks B4 Ernie's MLS # 4 plans to tour $500-$700k

OPEN SUNDAY 11:00-2:00

Eli Kohorst

763-244-6648

8086 Pine Point Road 4 Bed/2 Bath Gull Lake Home Oversize 2 car garage Centrally located in Lake Shore MLS #5145644 $514,900

HOUR

Golf Course living with a beautiful Northern setting. Custom 1 level living 3 bed/2 bath home minutes from Breezy Point Resort and off the patio is hole 3 of the Traditional Golf Course. Professionally decorated with an open concept, vaulted pine beamed ceilings, hot tub, Hearth Room with Fireplace with hand carved mantel. Natural woodwork, ceramic and cherry hardwood floors, Maple Chapel cabinets, Wine Frig and Corian counters. Professional landscaping, golf garage and heated garage. Lakes, Dining, Shopping, and Golfing.

HOMES

TO PLACE AN EMPLOYMENT AD CALL 218-855-5826 FOR ALL OTHER CLASSIFIEDS CALL 218-855-5898

At Ameriprise, we take the time to understand what’s truly important to you. I will work with you to provide personalized advice and a diversified portfolio to help you achieve your goals. Regular reviews and digital tools can help you stay on track so you can feel confident, connected and always in control of your financial life. Call me today to get started.

OPEN SUNDAY 2:00-4:00

Allen VanLandschoot 218-821-6890

13870 Cherrywood Drive, Baxter Almost Half Acre Lot 4 bed, 2 bath with vaulted ceilings Three car garage MLS #5249129 $239,900

NEW LISTING

Nina Karsky 218-821-3373

Judy Altrichter 218-820-4847

31938 18th Avenue #10, Cushing Affordable turn key getaway! Well maintained, move in ready. Enjoy the Lincoln Lakes Area. MLS #5210229 $99,900

NEW LISTING - BRAINERD

Matt Pelphrey 218-838-1660

20335 Whitetail Drive, Brainerd 2202 Square Feet/4 Bedrooms/3 Bathrooms Hardwood & Tile/Huge Main Floor Laundry Stone Fireplace/2.74 Acres with Large Deck MLS #5250542 $250,000

6347 Cullen Woods Drive, Nisswa 2015 3 Bed / 2 Bath on 4 acres Well Maintained / Tastefully Decorated Great Location MLS #5251959 $219,000

147.50 ACRES

FISH TRAP LAKE- PRICED TO SELL!

Bill Toms

218-825-3624

2843 River Road, Pine River Tillable land, remaining wooded Park-like setting overlooking pond Great for hunting or building your home MLS #5238918 $300,000

310' SHORELINE ON SYLVAN LAKE

Katie Lee

218-831-5243

TBD Sylvan View Dr. East Gull Lake Nearly 2 Acres on Sylvan lake. Build your dream lake-home. Elevation=Magnificent lake views. MLS #5254161 $209,000

ADDED EVERY

JOHN CULLINANE

NEW JOB OPENINGS

Directions: Hwy 371 N out of Brainerd, Left onto county Rd 77 - Pine Beach Rd. House number/fire number sign out front.

218-851-2515 johncullinane56@gmail.com

TO PLACE AN EMPLOYMENT AD CALL 218-855-5826 FOR ALL OTHER CLASSIFIEDS CALL 218-855-5898

Brainerd Dispatch, Friday June 28th, 2019

HOUR

$324,500

ADDED EVERY

4C MLS# 5243749

NEW JOB OPENINGS

This lot is a Family's Playground. A long, open, spacious lot for sports, children's play, 4-wheeler, snowmobiles, and more. A sandy waterfront entrance awaits you on Red Sand Lake. There's plenty of room to expand the main home to suit your personal needs. This is a clean and well kept up property. Close to town.

Advertising@BrainerdDispatch.com | 218-855-5895

Simplify your job search www.jobshq.com

O J . WW

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Page 26

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ONLINE CAMPAIGN SUCCESS WHY?

DEFINE GOALS AND OBJECTIVES

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n Digital display, Native, Search Retargeting- these are all examples of different ways you can deliver information to the audiences we can reach. Depending on who you are trying to reach and what your message is, there are advantages to using different methods- or a combination.

n Throughout the campaign we will work with you to help you measure and understand the reporting on your campaign. Different campaigns have different measurable metrics and working with information you can provide gives us the data that will help us refine and craft your campaign to the best it can.

WHEN? n There are two distinct ways to reach out to audiences - remaining at the forefront for when they are ready to buy, and to place a well crafted call out to those are are ready to buy now. Our digital products help you maintain both aspects of this reach so your business can reach the right people at the right time with the right message.

WHERE? n Tools like geo-fencing, audience extension, and retargeting helps bring you to your customers rather than hoping they will come to you. These methods help fine tune how you can reach your potential customers.

Get measurable metrics!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 32

SPLASH & SHOW TIME SPECIALS Brainerd Dispatch

BIG IMPACT

Full Color ads in your choice of Brainerd Dispatch, Echo Shopper or a combination and digital ad package.

ONE WEEK PACKAGE

TWO WEEK PACKAGE

Choose One: (96 Column Inches) (12) 2 col x 4” ads (3.5” x 4”) (8) 3 col x 4” ads (5.3125” x 4”) (6) 4 col x 4” ads (7.125” x 4”)

Choose One: (1) Full Page - 6 col x 21” (10.75” x 21”) (2) Half Pages 6 col x 10.5” (10.75” x 10.5”)

Choose One: (2) Full Pages - 6 col x 21” (10.75” x 21”) (4) Half Pages 6 col x 10.5” (10.75” x 10.5”)

In the Brainerd Dispatch.

Plus! Half Page Shopper Ad

Plus! Digital Ad Pack

300x600, 300x250, 320x50, 728x90

Brainerd Dispatch, Echo Journal, and/or Echoland Shopper.

6 col x 10.5” (10.75” x 10.5”)

25,000 impressions over one week

Total Package $3,817.68*

*Automatic SEO Boost charges will apply.

ADDITIONAL OPTIONS

Brainerd Dispatch, Echo Journal, and/or Echoland Shopper.

6 col x 10.5” (10.75” x 10.5”)

42,000 impressions over two weeks

Total Package $6,558.40*

*Automatic SEO Boost charges will apply.

• Add Front Page Banners (5 col x 2”) as available: Monday, Tuesday or Wednesday. $100 each ($175 value) • Add an additional Half Page (6 col x 10.5”) Color Echo Shopper ad for $508.90 ($844.69 Value) TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

ECHO JOURNAL SPLASH PACKAGE BIG IMPACT

Full color print ads in the Echo Journal, a bonus shopper ad and digital ads.

ONE WEEK PACKAGE

Choose One: (96 Column Inches) (6) 2 col x 4” ads (3.5” x 4”) (4) 3 col x 4” ads (5.3125” x 4”) (3) 4 col x 4” ads (7.125” x 4”) Echo Journal Thursday

Choose One (Full Color Ad): (1) Half Page 6 col x 10.5” (10.75” x 10.5”) (2) Quarter Pages 3 col x 10.5” (5.3125” x 10.5”) Echo Journal Thursday

Plus! Quarter Page Shopper Ad 3 col x 10.5” (5.3125” x 10.5”)

Plus! Digital Ad Pack

25,000 impressions over two weeks 300x600, 300x250, 320x50, 728x90

Total Package $1,686.20*

*Automatic SEO Boost charges will apply.

ADDITIONAL OPTIONS

• Add Front Page Banners in the Echo Journal Thursday 5 col x 2” (8.9375” x 2”) as available: $100 each ($175 value)

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 34

FORUM COMMUNICATIONS

HIGH IMPACT AD OPTIONS

High Impact Ad Options • Large Leaderboard -- $15 CPM -Dimensions =970x250 • Mobile Adhesion -- $15CPM -Dimensions =320x50 • Responsive Adhesion -- $15 CPM -Dimensions = 1550x90, 460x72 *$1,000 minimum online order for adhesion banners. Must be created by FCC creative department.

The new responsive adhesion banner automatically fills bottom of screen, no matter which device you’re viewing the ad on - desktop, tablet or cellphone.

Roadblocking is available for most ad sizes and combinations with the exception of adhesion banners. Chat with your multi-media sales rep for more information.

// Revised 09.2018

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

ADSCAPES Ad Scapes Looking for an exciting way to present your message to your customers? Or looking for something unique and eye catching? Try an Ad Scape! Unique advertising design blended with content will set your ad apart from the rest.

Magazines:

Double Truck 16.5” x 10.25” Full Page 7.25” x 10.25” Half Page Horizontal 7.25” x 4.8” Half Page Vertical 3.53” x 9.75”

$3,250 $1,820 $910 $910

Newpapers:

Weekend Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$7,302.75 $3,370.50 $1,685.25 $1,685.25

Weekday Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$6,169.80 $2,847.60 $1,423.80 $1,423.80

Echo Journal: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,108.65 $1,896.30 $948.15 $948.15

Echoland-Piper Shopper: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,750.20 $2,192.40 $1,096.20 $1,096.20

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 36

BROCHURE MARKETING Simply Smart

Brochure marketing through Discover Racks is an effective and economical opportunity to target interested customers who are actively searching for places to stay, things to do and places to eat. We make it convenient by offering design, printing and distribution services.

Approximately 100 High Traffic Locations

Cass Walker

Hackensack

We cover the lakes area!

Pine River

Restaurants, Hotel Lobbies, Attractions, Gas Stations, Shops and more!

Crosslake

Tailored Rates

Pequot Lakes Breezy point

Your rate will depend on brochure size and length of rack subscription. Contact for complete pricing information.

Nisswa Baxter

Crosby

Merrifield Brainerd

Crow Wing

Monthly Subscription Rate Table Standard (tri-fold) up to 4” wide

Half Sheet (bi-fold) up to 6” wide

Full Size (portrait) up to 9” wide

Oversize (landscape) up to 14” wide

Size/Style

Standard

Half Sheet

Full Size

Oversize

3 Months

$225/mo

$250/mo

$350/mo

$425/mo

6 Months

$175/mo

$200/mo

$300/mo

$375/mo

12 Months

$125/mo

$150/mo

$250/mo

$325/mo

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

FULL RUN ROP AD SIZES AND RATES :: DOMINANCE

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,839.60 $2,205

Mon-Fri Sun

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $1,379.70 $1,653.75

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $919.80 Mon-Fri $1,102.50 Sun

1/2 HORIZONTAL 6 columns x 10.5 inches $919.80 $1,102.50

1/2 TALL

4 columns x 15.75 inches $919.80 $1,102.50

For best results, IDENTITY ad units should run 2-4 times in a 6-day period. Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $459.90 Mon-Fri $551.25 Sun

1/4 HORIZONTAL 6 columns x 5.25 inches $459.90 $551.25

1/5 PAGE

4 columns x 6 inches $350.40 $420

1/6 PAGE

2 columns x 10 inches $292 $350

1/7 PAGE

3 columns x 6 inches $262.80 $315

1/8 VERTICAL

2 columns x 8 inches $233.60 $280

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $219 Mon-Fri $262.50 Sun

1/9 PAGE

2 columns x 7 inches $204.40 $245

These units provide sufficient space for a complete message at low cost for consistent response. For best results, IMPRESSION ad units should run 3-5 times in a 6-day period. Suggested for: Image Branding; Small Business; Health Care.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 38

FULL RUN ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $175.20 Mon-Fri $210 Sun

A4 VERTICAL

1 columns x 4 inches $58.40 Mon-Fri $70 Sun

A12 BANNER

6 columns x 2 inches $175.20 $210

A4 HORIZONTAL 2 columns x 2 inches $58.40 $70

A10

2 columns x 5 inches $146 $175

1 columns x 3 inches $43.80 $52.50

2 columns x 4 inches $116.80 $140

2 columns x 3 inches $87.60 $105

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $29.20 $35

1 columns x 5 inches $73 $87.50

2 columns x 1 inches $29.20 $35

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, AWARENESS ad units should run 4-6 times in a 6-day period. Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

ECHO JOURNAL & ECHOLAND SHOPPER ROP AD SIZES AND RATES :: DOMINANCE

FULL PAGE

6 columns x 21 inches $1,071 Echo Journal $1,335.60 Shopper

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $803.25 $1,001.70

:: IDENTITY

1/2 VERTICAL

3 columns x 21 inches $535.50 Echo Journal $667.80 Shopper

1/2 HORIZONTAL 6 columns x 10.5 inches $535.50

1/2 TALL

4 columns x 15.75 inches $535.50 $667.80

For best results, IDENTITY ad units should run 2-4 times in a 6-day period. Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $267.75 Echo Journal $339.90 Shopper

1/4 HORIZONTAL 6 columns x 5.25 inches $267.75 $333.90

1/5 PAGE

4 columns x 6 inches $204 $254.40

1/6 PAGE

2 columns x 10 inches $170 $212

1/7 PAGE

3 columns x 6 inches $153 $190.80

1/8 VERTICAL

2 columns x 8 inches $136 $172.80

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $127.50 Echo Journal $159 Shopper

1/9 PAGE

2 columns x 7 inches $119 $148.40

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 40

ECHO JOURNAL & ECHOLAND SHOPPER ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $102 Echo Journal $127.20 Shopper

A4 VERTICAL

1 columns x 4 inches $34 Echo Journal $42.40 Shopper

A12 BANNER

6 columns x 2 inches $102 $127.20

A4 HORIZONTAL 2 columns x 2 inches $34 $42.40

A10

2 columns x 5 inches $85 $106

1 columns x 3 inches $25.50 $31.80

2 columns x 4 inches $68 $84.80

2 columns x 3 inches $51 $64.80

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $17 $21.20

1 columns x 5 inches $42.50 $53

2 columns x 1 inches $17 $21.20

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

DISPATCH NON-PROFIT ROP AD SIZES AND RATES AWARENESS

A12 VERTICAL

2 columns x 6 inches $131.40 Mon-Fri $157.44 Sun

A4 VERTICAL

1 columns x 4 inches $43.80 Mon-Fri $52.48 Sun

A12 BANNER

6 columns x 2 inches $131.40 $157.44

A4 HORIZONTAL 2 columns x 2 inches $43.80 $52.48

A10

2 columns x 5 inches $109.50 $131.20

1 columns x 3 inches $32.85 $39.36

2 columns x 4 inches $87.60 $104.96

2 columns x 3 inches $65.70 $78.72

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $21.90 $26.24

1 columns x 5 inches $54.75 $65.60

2 columns x 1 inches $21.90 $26.24

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 42

ECHO JOURNAL & ECHOLAND-PIPER SHOPPER NON-PROFIT ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $76.44 Journal $95.40 Shopper

A4 VERTICAL

1 columns x 4 inches $25.48 Journal $31.80 Shopper

A12 BANNER

6 columns x 2 inches $76.44 $95.40

A4 HORIZONTAL 2 columns x 2 inches $25.48 $31.80

A10

2 columns x 5 inches $63.70 $79.50

1 columns x 3 inches $19.11 $23.85

2 columns x 4 inches $50.96 $63.60

2 columns x 3 inches $38.22 $47.70

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $12.74 $15.90

1 columns x 5 inches $31.85 $39.75

2 columns x 1 inches $12.74 $15.90

Small Ad Units Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

SPONSORED CONTENT OPPORTUNITIES

We have two main publica- prices. tions that have advertorial Can I add photos? options. Ask for a sales flyer Yes! Please do. for ad rates and more spe- Use high quality photos (300 + dpi. Include a couple for the designer to cific information. work with. Avoid busy backgrounds, Weddings North magazine • 1/2 or full page ad, get a free article space of equal or lesser size. Progress Edition (Labor Day) Broadsheet size publication • 1/4, 1/2 and full page ads, get a free article space of equal or lesser size. Her Voice Women in Business • Full page or 1/3 page See Her voice flyer for pricing.

How will my advertorial be called out?

Legally we have to add the words “advertisement,” “sponsored content” or “advertorial” in 10 point type on the top center.

Can I write it myself?

Short answer: Depends on the publication. Ask your media consultant. If you do- Please include who to credit for the writing. Our staff editor may change or correct any grammatical errors.

dim lighting and be sure to include a photo caption and a photo credit.

Can I combine my advertorial into my adspace to increase my ad?

Short answer no. Your paid ad and advertorial must be separate entities. You can however, request your article be placed next to your corresponding ad or request to have them on completely different ends of the publication. Ask your media consultant about space and availability. No guarantees.

Word Counts General guidlines:

Weddings North

Can I place my ad next to my advertorial?

Half Page 200-300 words Includes one photo, logo (if wanted) and a pull-out quote.

How many words should I use?

Full pages (see full page samples) Word Heavy 450-500 words Includes one photo and quote

See previous.

Word count depends on a few of these factors: Ad space size, publication size, number of photos and any other graphic enhancements you include like sidebar information and logo use.

Do you have a writer for me?

We refer a freelance writer to help our advertisers write their advertorials. See specific sales flyers or ask your media consultant for current

Mid Mix 300-450 words Includes a couple photos/graphics and sidebar Graphic Heavy 200-300 words Includes a couple photos, sidebar, supporting graphics and quote.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 46

.25” Bleed

For bleed - add a total of .75” to the TOP

.50” Margin

Magazine Bleed Instructions (spec sheet) “Live Area” ___________________________________ “Live Area” is the ad size without bleed 7.25” x 9.75” No Text/Logos beyond this point (it could get cut off)

.50” Margin

BLEED AREA (tricky part) ___________________________________ To extend color and graphics off the page you must also extend them beyond the trim line. Add an extra .75” all the way around the “Live Area.” Making the total file size upon export 8.75” x 11.25” Danger zones

Bleed Area

Trim line

Live Area (SAFE)

SPRING 2015

By women...for women...about women.

Tiny Homes Knee Injuries Women with HART Third Generation

Plus... • ACTOR/ACTIVIST • THEATRE AT THE CREAMERY • DOMESTIC ABUSE A BRAINERD DISPATCH PUBLICATION

.50” Margin .25” Bleed

More on Bleed: Cutting machines are pretty exact, however they can waver slightly left or right and need room for error. If you do not “bleed graphics over the trim line you may have a sliver of white paper show. Similarly, If you do not keep your text within the live area or safe zone you risk the chance it may get cut off.

For bleed add a total of .75”to the BOTTOM

For bleed add a total of .75” to the RIGHT

For bleed add a total of .75” to the LEFT

Create a document 8.75” x 11.25” and place your rulers at the trim lines and live area lines.

.25” Bleed

Set it up with 0.25” bleeds and 0.5” margins. Just be sure when you export the pdf, to check the box “use document bleed settings.”

Trim Line is also the actual magazine size 8.25” x 10.75” (trim line is where it gets cut-off) .5” from the “Live Area”

.50” Margin

.25” Bleed

Trim Line ---------------------------

2 common ways to setup your document

2020 SPECIAL SECTIONS Premier Publications

Target a specific audience with any of our special publications. Beautiful photography, professional writers and attractive design. Ask about preview content flyers to make the most of your ad placement! MINNESOTA HOME MAGAZINE | 2019

2019

Voters’ Choice Magazine M AG A Z I N E

2019

THE BRAINERD LAKES

MINNESOTAHOMEMAGAZINE.COM

Trends of the Northland

BRAINERD DISPATCH

ECO FOCUSED HOMES

Building homes with the future in mind

UPDATING AN OUTDATED FIREPLACE

THE BRAINERD LAKES

From potential hazard to a beautiful focal point for gatherings

2019

DECKS AND PATIOS

Dining & Entertainment Local Biz & Services

Which is better for your lifestyle, budget and ROI

Minnesota Home

Her Voice

High-end magazine with a photo-centric design and 100% home focused content.

An award-winning publication celebrating the unique and diverse lives of women in the lakes area.

Annual Magazine

Quarterly Magazine

Best Of the Brainerd Lakes Annual Magazine

Showcasing the top three winners in each category of voter's choice awards.

Love of the Lakes

Weddings North

Showcasing the area’s lakes and why we love them! Activities, traditions and lakeside lifestyle.

Beautiful photography and stories highlighting the lakes area wedding scene.

Annual Magazine

Annual Guides and special interest (not shown: Golf Directory) The “must-sees” of Brainerd, Nisswa, Cuyuna Lakes and Pine Rive areas. Entertainment, lodging, restaurants and shopping.

] DINING GUIDE ] Lakes Area

CROW WING COUNTY

2019 Residential Resource Guide

Brainerd

2019

Visitor 'sGuide

Cuyuna

• Spotlight Dishes • Dining Around the Lake • Trailblazer Casey Bryant

A PRODUCT OF ECHO PUBLISHING & BRAINERD DISPATCH

Chamber Guide

Nisswa

Golf Guide

Dining Guide

Pine River

The ultimate guide to golf in the lakes area! Includes pro tips, course map and beautiful photography.

The ultimate food guide in the lakes area! Find a dining experience for any taste.

Chamber Guide Chamber Guide

Annual Magazine

Crow Wing County Residential Resource Guide Annual Magazine

A guide to services for those living or moving to the area. Government, schools,churches, non-profits, services, medical, etc.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

2020 SPECIAL SECTIONS SCHOOL • Brainerd Public Schools Bi-annual Magazine Specs and Rates

• Kids Ad Design Echo Journal Brainerd Dispatch

• Graduation Sections

Brainerd Pequot Lakes/Pine River-Backus

SPORTS • Echo

Kids 2019 Ad Design

Proud to Support

BHS Construction Trades & Warrior Robotics

SPRING 2019

Sports Previews

Fall, Winter, Spring (3x per year)

Call Us To Discuss How BHS Students Could Build YOUR HOME Next Year!

• Pequot Lakes Sports Poster Fall, Winter, Spring (3x per year) Warrior Robotics

Brad & Matt Wadsten 218-821-2721

• Pine River Sports Poster

w w w. w a d s t e n r e a l e s t a t e g r o u p . c o m

Annual

Lilija Corbett

Callie Norman

Ella Dahl

Grade 5 - 1st Place

Grade 5 - 2nd Place

Grade 5 - 3rd Place

Addisyn Welle

Bethany Schultz

Tavia Holm

Grade 4 - 1st Place

Grade 4 - 2nd Place

Grade 4 - 3rd Place

Greta Hoefs

Sophia Nordstrom

Mikayla Ballinger

Grade 3 - 1st Place

Grade 3 - 2nd Place

Grade 3 - 3rd Place

Three-time State Champs

Adapted floor hockey team makes Brainerd proud

#BeBrainerd #BeWarriors No matter our age, we learn something new every day

Legends of BHS

Legendary women of BHS are celebrated in a special photographic exhibit

Make It OK A community initiative to end the stigma behind mental illness A Brainerd Dispatch Publication

HOLIDAY/SEASONAL

Sunday, December 23, 2018•BrainerdDispatch.com

• Easter Church Tab

Download the Crosslake App and Visit Participating Businesses!

• Lakes Area 4th of July

Find discounts, deals and special offers to your favorite local stores this holiday shopping season!

2018 Echo Journal On the following pages, you’ll find the winners of the Brainerd Dispatch’s annual Stories of Christmas contest. There were three categories: Kids, Teens and Adults. Weather drawings submitted by local elementary school children are being used as accents to go along with the winning stories.

• Downtown Brainerd •

1st Place - Adult division

A precious Nativity

7TH ANNUAL

Saturday, December 8th // Noon - 7PM NOON // Wreaths for the Fallen ........................ Placement of Wreaths for Veterans at Our Saviors Lutheran Church Cemetery and the City Cemetery. 1 – 4 PM // Cole Memorial Building .................Pequot Lakes Historical Society and Christmas for Vets Open House, Serving Cider, Coffee & Cookies! 3 – 4 PM // Cole Memorial Building............ Magician Show Starts at 3, Followed by Santa & Mrs. Claus with Story Time, Jingles the Elf & Animal Balloons! 4 – 6 PM // Trailside Park .......................... Santa’s Reindeer from Kendallville Farms, Bonfire with Cocoa, Cookies and S’mores Hosted by Ms. Pequot Lakes Royalty, Free Horse and Wagon Rides, and Kids Bobber Hunt! 4:15 – 5:30 PM // Jack Pine Center ................ Hungry Loon Café - Dinner for kids just $4, Photos with Santa and Candy Canes, and Pequot Lakes High School Choir Caroling! 6 PM // LIGHT UP THE NIGHT PARADE! ............... Starts on North Government Dr, Left onto Main Street. Traveling Trophy and Cash Prizes!! No Entry Fee, Call Barb Merritt to participate: 568-4695.

• Stories of Christmas

Saturday, November 24th, 1 - 6 PM

Name: ___________________________ Parent or Guardian: _____________________________ Phone: ____________________

Our ROOTS are local!

Unique Christmas gifts and decor that you can’t find at the mall or box store! • Fresh cut Christmas trees Spin it to Win it • Spruce tops • Wreaths • Poinsettias • Gift certificates • Wintergreens workshops • Refreshments and more!

Black Friday & Small Business Saturday

Free gifts and special offers valued $10 or more! Everyone is a winner on November 23rd & 24th! Go to LandsburgNursery.com for more details!

SA12910

• Holiday Greetings

FUN FILLED DAY OF EVENTS! 1:00 PM • SANTA ARRIVES! Santa Arrives in Downtown Brainerd on a Fire Truck! 714 7th Street. 1:00 - 3:30 PM • PICTURES WITH SANTA! 1:00 - 3:30 PM • HORSE AND TROLLEY RIDES! 5:00 PM • TREE LIGHTING CEREMONY & CHRISTMAS CAROLS! Holiday sing-along led by Almost Blue. Located at the corner of 6th and Laurel Street. HUNT FOR THE GNOME! • DECEMBER 3RD - 7TH Clues posted in Brainerd Dispatch and online on Downtown Brainerd& Gnome for the Holidays Facebook pages starting December 3rd. BEST BEARD CONTEST! • RUNS THROUGH NOVEMBER Call Purple Fern Bath Company at 218-454-1699 for more information.

Don’t forget! Small Business Saturday is November 24th!

LandsburgNursery.com

218-829-5519

Mon- Sat 9-4:30

16460 Highway 371 North, Brainerd

1st Place - Teen division

Holiday Greetings

Thanks to all who took the time to submit their stories. Keep writing, enjoy reading and Merry Christmas!

CONTEST RULES: Color in Santa and his friends below, and then drop off your colored page by December 14, 2018, at Landsburg Landscape Nursery located at 16460 HWY 371 North, Brainerd. Contest open to children ages 12 and under. Winners will be notified by Christmas Day!

Offers Good 11-23-2018 through 12-28-2018

• Summerfest • Christmas Church Tab

s will All entrie Proud a Lakes receive goodie bag!

For a complete list of participating businesses, download the app at Crosslake.com/Mobile, or search for it in the App Store or on Google Play!

Celebrations Guide

• Holiday Guide

Stories of

CHRISTMAS

SMALL BUSINESS SATURDAY NOV 24TH

• Crosslake St. Patrick’s Day

Mary Jo McCarthy Age 69 Every Christmas, when I’m out shopping, I see beautiful Nativity sets, some made of the finest porcelain, others of wood or resin, or maybe even Waterford crystal. I’ve seen lovely life-size Fontanini renditions from Italy, Precious Moments, Hummel nativities from Germany, and I’ve seen a Native American set at the mission church in Red Lake. But, of all those beautifully crafted sets, my memory goes back to the Nativity set I had, growing up on a farm in Washington County, near Hastings, Minn., in the 1950s, with my seven brothers and sisters. My parents were married at the height of the 1930s Depression-era and they were practical and frugal in every way. Our home was a comfortable, rambling two-story farmhouse, full of love and the constant activity of eight children. Although it had a warm and inviting atmosphere, my mom spent little, if any money, on decorating styles or themes. If we were given a ceramic knick knack or souvenir, or saved enough Green-Stamps to purchase a new picture, that was fine, but practicality was the rule we lived by. It was as simple as that. At Christmas time, my dad would bring in fresh pine boughs for the Advent wreath and he made a birch log candle holder that we placed on the dining room table. But, my most precious memory was our Nativity set. And, it was made of cardboard, complete with a stable, Holy family, wise men, shepherds and many, many sheep. We would carefully remove it from the box and set the pieces reverently, to sit upon the coffee table or sometimes beneath the Christmas tree. Each figure came with a circle that could be attached to the base so each piece would stand on its own. In my eyes, it was the most precious Nativity set ever. We were allowed to move the figures in different formations, sometimes daily, and to me, it brought the sweet story of baby Jesus to life. I never considered that there was anything other than that simple cardboard set. As we sat, surrounding the tree on Christmas Eve, my father would ask us to sing familiar Christmas carols together and we would always end with “Silent Night” at his request. I can close my eyes right now and see all of my family together, parents, brothers and sisters and I can remember the tinseled tree and shining lights and I can recall that simple Nativity set. We were filled with the wonder of the true meaning of Christmas. Many years later, I received an unexpected package in the mail close to the Christmas season. To my delight and surprise, my sister, Barb, had sent me an exact duplicate of our cardboard Nativity set, a true antique by now. My

Christmas Blessings Molly Wells Age 17

As a frigid blanket of snow unfolds itself over a tranquil Christmas Eve night, every heart leaps. Eyes become brighter and smiles wider as one thinks of what is to come the following day. For the past month, precious time has been offered up for frosting cookies, carefully wrapping presents and decorating the evergreen tree with dazzling lights and radiant ornaments. Before Dec. 25, stockings have been strung, joyful carols have started to play (especially on 103.5), the potpourri wafts a smooth, cinnamon smell throughout the house and brilliant lights adorn houses and yards across the city. A jolly warmth fills the heart and soul with an indescribable happiness. Would this feeling persist if all the decorations and traditions disappeared? Would the holiday still hold the same value if such things as the cookies, the tree and the presents were no more? The answer is simple -- yes. All of the above things are not necessities, but blessings. Often, these blessings are taken for granted; more so, the author of these blessings is held runner up to the decorations and traditions. Whether or not one boasts the material items like presents, lights and stock-

memory quickly flew me back to my childhood days. Can these be the same figurines that we so lovingly set up beneath the tree? I remembered each detail of the shepherds, the regal wise men and the sweet sheep. Weather drawing by Alexis Crawford from Yes, it was the same! Even the box was Mrs. Martin’s first-grade class at Garfield amazingly intact. Vivid memories brought Elementary School. me back to the simple, yet profound Christmas message of the Christ-child in ings, it’s important to understand that the manger, born for our salvation. they are truly not necessary. They are That Christmas, we all enjoyed the not the cause for the wonderful holinew gift of the antique cardboard crèche. day, but rather supplementary blessings Later that year, I wrapped it up caregiven to an already merry season. By fully and sent it to another sister, Sue, welcoming Jesus into one’s heart, a perwho lived far from home in Maryland. son obtains the real reason for ChristNow, she has the gift of the baby Jesus’ mas, and frankly, has all that they need. Nativity in her home to treasure with her On top of this, a glorious feeling will family and grandchildren. warm the heart and soul all year round. Today, I have three Nativity sets and I treasure them dearly. Arranging them is a highlight that I look forward to each Advent season with my family. Now, my Schaefer’s Foods coloring contest overall winner: Georgia James, age 10, of Breezy Point. grandchildren move the figures around among the homemade stable; wise men, sheep and shepherds change places all Advent long. Beneath the sets are soft, velvet cloths. I love each set, and I would like to think that my parents would also enjoy seeing them in our home. As I reminisce about my childhood Christmases, I am humbly brought back to my first-remembered Nativity set. Cardboard, not made Arianna Elling-Starry of crystal, porcelain or precious metals; it Age 7 was not any of these. It was the humble Once there was a little girl named Zoie representation of the real first Nativity; who couldn’t wait until Christmas Day. the birth of our Savior, in a real stable, in She was so excited. Bethlehem, on a piercing cold night. My One morning Zoie woke up and looked parents taught us, not by fancy or lavish outside her window and screamed. “It’s representations, but by simplicity and by snowing! It’s snowing! Mom, Mom! It’s example -- their example of living day to snowing!” day the Nativity message of Christmas, of “It is snowing,” said her mother. Christianity, of sacrifice and love. Oh, how “Mom, can you get my winter gear out blessed I feel as I gaze upon my Nativity so when I’m done eating breakfast and sets each Christmas, and remember... getting Coloring contest preschool winner: Emmit Piekarski, age 3, dressed of Flensburg.I can go outside.” Coloring contest ages 5-7 winner: Reese Johnson, age 7, of Brainerd. “Yes. But I don’t think there’s enough snow to go sledding.” “I know.” said Zoie. “But how many days until Christmas?” “23,” said her mom. “That’s a long time.” “I know,” said her mother. “Mom, can you get my cereal ready? Weather drawing by Shamar LaBorde of Mrs. Martin’s first-grade class at Garfield I’m getting dressed.” Elementary School. “Yes.’’ Then Zoie came downstairs and said, one morning Zoie woke up and jumped “I’m ready to eat.” out of bed, running and screaming, “It’s “Okay, “ said her mother. Then after she was done, she went Christmas!” She ran into the living room with the outside. “It’s chilly out here.” Then she went back inside. She got tree and lights shining so bright. And an idea. “I’m going to write a letter to down below were the presents. “Merry Christmas!” said her mom. Santa.” she said. Zoie opened her present and said, “Just “You are?” what I wanted. A Barbie. Mom, I need “Yes.” So her mom got her a pencil and a more paper.” Coloring ages 8-10Maggiore winner: Samantha Buxton, age 9, of Brainerd. (ages 10-plus) winner: Loy Switzer, of Brainerd. Weather drawing by contest Vanessa piece of paper. She wrote and Coloring wrotecontest and adult “Why?” from Mrs. Meyer's third-grade class at wrote and said, “Done.” “Because I need to write a thank you Harrison Elementary School. The days passed and grew colder. Then letter to Santa!”

1st Place - Kids’ division

Christmas Day

Letters to Santa from area second-graders

Holiday greetings from area businesses

Black Friday 9am-5pm; Small business Saturday 9am-4pm; Mon-Fri 9am-5pm

EDUCATION PREVENTION AND EDUCATION

ANNUAL TRIBUTES

Mammograms Breats Cancer Awareness Mammogram 3-D technology

• Business Traditions

• Labor Day Progress Edition

Melinda Jackson, Breast Imaging Manager at CRMC.

3-D mammography is a relatively new breast imaging procedure. Available in all three major lakes area medical clinics including Cuyuna Regional Medical Clinic, Essentia and Lakewood Health System.

Benefits of 3-D • Earlier detection of small breast cancers • Greater accuracy in pinpointing size, shape

• Breast Cancer Awareness

and location of breast abnormalities • Fewer biopsies or additional tests • Greater detection of multiple breast tumors • Clearer dense breast tissue images

Drawbacks?

• Veterans Day Salute

Although uncommon, it is possible to find small breast cancers that would not become life threatening, grow or spread leading to over-diagnosis and over-treatment, according to cancer.org. 4

Tips for your Mammogram

Many women avoid mammograms out of fear of the pain and discomfort associated with the procedure. Here's some tips that can help.

1. Time your visit. Breasts are not as tender one week after a period. 2. Dress well. Wear a shirt and bra that are easy to take off and put on. Consider a front button up shirt if you wear make-up or style your hair. 3. Pack the pain meds. OTC pain meds may help with discomfort. 4. Perfume negative. Things like perfume, deoderant, lotions and body powders can show up as false positives. 5. Avoid caffeine. Some women find that caffeine contributes to breast tenderness. Avoid caffeine a week prior.

Breast Cancer Awareness • October 2017

Best friend Samantha Welle (Left) shaved her head to show her support for Sarah.

Family support at the race for the cure. (Clockwise) Sarah, her son Jordan, Sarah's mom Kathleen Erickson, Sarah's cousin Eda May Johnson, and Sarah's daughter Tori.

“...Stay positive, surround yourself with love and support and fight it tooth and nail.”

does the faith that she will come out the other side of this journey healthier and wise. “Early detection without a doubt saved my life,” Sarah concluded. “I would have never anticipated this in my life path, but I also know that cancer doesn’t discriminate. It doesn’t care who you are, how young you are or how healthy you are. Know your body, do self-exams and don’t put off yearly mammograms. And if you do get a diagnosis of cancer, stay positive, 4.5x5.25 You can Always Count - Back of Nurse_Layout 1 9/7/15 4:09 PM Page 1 surround yourself with love and support and fight it tooth and nail.”

- Sarah Oehrlein

Advertising@BrainerdDispatch.com | 218-855-5895 Whatever God lies in front of us we would get through together as a family.” As an operating room charge nurse at CRMC, Sarah soon found herself in an unfamiliar position of being the patient instead of the caregiver. Instead of being the registered nurse who readied the operating room for patients, she found herself in the role of the patient under the OR lights. As the date of her partial mastectomy and lymph node dissection surgery approached, friends, family and co-workers rallied around her with love and support. After a successful surgery and a report that her lymph nodes were also clear, she began chemo in May. Her chemo consisted of four rounds, each round five hours long, every three weeks, a process she finished up in July. “I am so blessed to be a part of the CRMC team and also to be under their care as a patient,” Sarah revealed. “It’s given me a chance to see patient care through a new lens and I know this experience will make me a better nurse. I am grateful for the talents and compassion of my Care Coordinator Jill Witlock, my surgeons Dr. LeMieur and Dr. Shawn Roberts and physicians Dr. Westin and Dr. Kara Maucieri. But I am most grateful for the fact that I listened to my gut. Because my breast cancer was fast-growing, I know my outcome would be very different if I had ignored those feelings or even waited a few weeks to go back to my doctor.” As the next leg of her treatment begins, six weeks of radiation beginning the first week of September, this ambitious mom’s laser focus on getting well has not wavered. Her busy life at work and home continues and so

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 2

Breast Cancer Awareness • October 2017

You can always count on a good neighbor.

Other home health providers have come and gone, but you can trust the care of your loved one with the compassionate team that will be there when you need them most. Just like we have since 1984.

We’ll be there. (218) 829-9238 | (888) 221-578 www.gnhomecare.com

HER VOICE Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region. • Long shelf life, glossy pages throughout. • Distributed to over 12,000 homes in the lakes area. • Inserted into the Brainerd Dispatch and Echo Journal. • Each display ad will receive a free Directory Line Listing.

Rates: All ads are process color Back Cover

$1,595

Inside Front Cover

$1,395

Inside Back Cover

$1,395 $1,395

Page 3 or 5

$1,295 Full Page *See spec sheet for cover and full page sizes. 2/3 Page Vertical 4.78” x 9.75” 1/2 Page Vertical 3.56” x 9.75” 1/2 Page Horizontal 7.25” x 4.75” 1/3 Page Vertical 2.33” x 9.75” 1/3 Page Square 4.78” x 4.75”

$840 $690 $690 $460 $460 $460 $270

1/3 Page Horizontal 7.25” x 3.12” 1/6 Page Vertical 2.33” x 4.75” 1/6 Page Horizontal 4.78” x 2.34”

$270 $50

*Directory 2.33” x 2.34”

*Must do a one year commitment

Directory Page

*Contract discounts do not apply. *SEO Boost charges automatically apply

Product Inserts: Dispatch Feb. 18 May 12 Aug. 18 Nov. 10

Echo Journal Feb. 20 May 14 Aug. 20 Nov. 12

inESS

HER VOICE

Space/Copy Deadline: January 3 March 26 July 2 September 18

View it online Find Her Voice on Facebook TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

BUS

• Dedicated to celebrating career and company milestones!

Rates: All ads are process color

Full Page 1/3 Page Horizontal 7.25” X 3.15”

$750 $250

Ask your media consultant for a specs and word count maximums.

Advertising@BrainerdDispatch.com | 218-855-5895

DINING GUIDE NOW FULL GLOSS

Dining Guide

with an option for a Featured Dish Spotlight!

Our annual dining guide is the lakes area’s most popular guide with nearly 25,000 copies distributed! It inserts into the Brainerd Dispatch, Echo Journal and Echoland-Piper Shopper and is available for pick up at area chambers, resorts, participating businesses and on Discover Racks.

] DINING GUIDE ] Lakes Area

Front Cover $1,200 Back Cover $1,100 Inside Front Cover $1,000 Inside Back Cover $1,000 Page 3 $1,000 Page 5 $1,000 Full Page $900

Featured Dish Spotlight Option!

*See spec sheet for cover and full page sizes.

$450 $450

2019

These ad sizes will not be eligible for the featured dish spotlight option.

Seared Diver Scallops See our ad on page 8

Ernie’s Tropical delight: While the scallops are the highlighted protein, the contrast between the coconut risotto and Thai curry cream is a tango of flavors. The grilled pineapple salsa pushes this dish over the edge in becoming a tropical explosion. Ernie’s is brand new: The bar area has raised ceilings, new walls, new bar and back bar, new chef, new patio and deck and

dining area. Structurally everything is new. “I tell everyone it’s still the same old view,” owner Chris Foy said. “... Just a better version of it.” The main selling point isn’t new: Yes, food, views and ambiance are important. But sometimes even more important is the service. “Everybody knows our staff,” Foy said. “That’s as important as anything else.”

Photo and word package produced by the Brainerd Dispatch staff highlighting your Baxter’s Bar and Grill featured or signature dish! in the price of any ad 1/2 or larger. Short Rib Poutine

See our ad on page 12

Make yourself comfortable: Executive chef Bradley Simpson specializes in comfort food. So he took this traditional Canadian dish and made it Minnesotan with the help of a short rib pot roast, salted and given a hard sear before roasting in the oven for 12 hours with red wine, vegetables, water and thyme. A step above: Instead of fries,

deep fried fingerling potatoes are used to go with the Ellsworth cheese curds.

The proof is in the gravy: But not just the gravy, which is made from beef and veal stock and heavy cream. The dish is topped with a veal stock and red wine demi-glace. Sprinkle on parmesan cheese and chives and this appetizer is a solid main course.

GuidePIZZA Bonus Buy! 50% Off Pickup ED

# 1 B E ST P I

Choose this option and republish your Dining Guide ad in VOTED the BrainerdBEST Dispatch, Echo Journal, or Echoland-Piper PIZZA IN THEdiscount LAKES AREA! off open rates from time of 5 GREAT Shopper for a 50% LOCATIONS New Location - Crosby! 30 West Main publication through Labor218-545-5000 Day. Pr

VOTED #

NISSWA R ST E

218-829-5804

Brainerd/Baxter Westgate Mall

Brainerd Dispatch, Echo Journal June 11 Echoland-Piper Shopper June 12

a en isp ted by the Brainerd D

Nisswa Main Street

218-963-3023

Crosslake Town Square

218-692-5505

R ANT AU ST

*SEO Boost charges automatically apply *Contract discounts do not apply.

Section Publish Dates:

**Front Cover includes a logo and a photo which cannot consist of signage. Only one front cover spot available; You will receive a 1/3 ad spot with front cover purchase, you may upgrade to a larger size.

Featured Dish Spotlight:

VO T

$275 $275 $275 $125 $125

A PRODUCT OF ECHO PUBLISHING & BRAINERD DISPATCH

tch

1/3 Page Square 4.78” x 4.75” 1/3 Page Vertical 2.33” x 9.75” 1/3 Page Horizontal 7.25” x 3.12” 1/6 Page Vertical 2.33” x 4.75” 1/6 Page Horizontal 4.78” x 2.34”

• Spotlight Dishes • Dining Around the Lake • Trailblazer Casey Bryant

tch

1/2 Page Horizontal 7.25” x 4.75” 1/2 Page Vertical 3.56” x 9.75”

a en isp ted by the Brainerd D

Brainerd - Take-N-Bake 409 West Washington

218-454-9000

ORDER ONLINE AT RAFFERTYSPIZZA.COM

*No frequency limitation. Not valid with any other specialty priced options.

Brainerd•Baxter

2019 • DINING GUIDE | Advertising@BrainerdDispatch.com | (218) 855-5895

View it online

Space/Copy Deadline: April 23

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 4

SUMMERFEST Summerfest

Special section within the Echoland Shopper. Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echoland-Piper Shopper

July 17

Space/Copy Deadline: July 8

Contract rates do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

LOVE OF THE LAKES Love of The Lakes

• Information and features focusing on area lakes. • All glossy magazine with relevant content. • 20,000 copies will be printed in May and distributed in the lakes area through Echo Publishing publications and Discover Racks. • Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process color Back Cover

$1,595

Inside Front Cover

$1,395

Inside Back Cover

$1,395

Full Page $1,295 Full (Page 3)

$1,395

*See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.78” x 9.75”

$840

1/2 Page Vertical 3.56” x 9.75”

$690

1/2 Page Horizontal 7.25” x 4.75”

$690

1/3 Page Vertical 2.33” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.12”

$460

1/3 Page Square 4.78” x 4.75”

$460

1/6 Page Vertical 2.33” x 4.75”

$270

1/6 Page Horizontal 4.78” x 2.34”

$270

1/12 Page Square 2.33” x 2.34”

$170

*Contract discounts do not apply.

Guide Bonus Buy! Choose this option and republish your Love of the Lakes ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

*SEO Boost charges automatically apply

Product Inserts:

Echoland-Piper Shopper Echo Journal

May 8 May 7

View it online

Space/Copy Deadline: March 13

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 6

BEST OF PROMOTIONAL PACKAGES

THE BRAINERD LAKES

2020

PROMOTE THE VOTES! We’re looking for the best in the Brainerd lakes area. We’ve already recieved thousands of nominations. Now it’s time to make sure the community votes for you during our voting period: July 1 through Aug. 2.

There are four groups: Dining/Drinks, Entertainment, Services and Local Businesses with 117 individual categories. Winners will be announced in the 2020 Best Of The Brainerd Lakes Magazine in October. Build your own package:

Best

1,500

• Special Vote for Us section ad: 2 column x 3” color ad inserts into the Echo Journal July 16 and the Brainerd Dispatch July 19 • 4pk geotargeted Digital Display ads with 30,000 impressions • Online enhanced listing • 10 print ads 3 column x 5.25” full color in the Brainerd Dispatch (M-F), Echo Journal (Thursday) or the Echoland-Piper Shopper (Friday) ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off open B&W rates (Standard color rates apply).

Better

1,000

• Special Vote for Us section ad: 2 column x 3” color ad inserts into the Echo Journal July 16 and the Brainerd Dispatch July 19 • Online enhanced listing • 8 print ads 3 column x 5.25” full color in the Brainerd Dispatch (M-F), Echo Journal (Thursday) or Echoland-Piper Shopper (Friday)

ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off • $250 base price includes: Special Vote for Us open B&W rates (Standard color rates apply). section ad: 2 column x 3” color ad inserts into the Echo Journal July 16 and the $ Brainerd Dispatch July 19 • Online enhanced listing THEN... • Choose your *ad count and customize your ad size to receive 50% off • Special Vote for Us section ad: 2 column x 3” color ad open B&W rates (Standard color rates apply). inserts into the Echo Journal July 16 and the • *4 ad minimum, can increase ad volume to any desired amount. Brainerd Dispatch July 19 • Online enhanced listing ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off open B&W rates (Standard color rates apply). • 4 print ads 3 column x 5.25” full color in the Brainerd Dispatch (M-F), Echo Journal (Thursday) or Echoland-Piper Shopper (Friday)

Good

Space/Copy Deadline:

Regular ad deadlines apply. *SEO Boost charges automatically apply. *Contract discounts do not apply.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

600

ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off

open B&W rates (Standard color rates apply).

Advertising@BrainerdDispatch.com | 218-855-5895

2020 BEST OF BRAINERD LAKES THE BRAINERD LAKES

2020

THE BRAINERD LAKES

Digital promotion opportunities:

2020

Group Ad *4 spots available

$ 800

Category Specific Ads

$500

“Vote us for Outdoor Dining!”

(When looking at the website, groups are Dining/Drinks, Entertainment, Services, Local Businesses) - this is a large banner for each specific group.

Category Specific Space

BEST COFFEE

These run at the top of each category (example: food, bank) - see drop down options under each group for category listing.

Coco Moon

Enhanced Listing

$300

These ads run on the right rail for each category, include a photo and additional information about the business. *Purchase first listing at full price, receive 50% off each subsequent listing(s).

Geo Target Advertising

$600

Customized Digital Advertising

TBD

Standard ad pack with 50,000 impressions.

Freshly made coffee, drinks, snacks and sandwiches in the heart of downtown Brainerd.

Group Ad Space

Stonehouse You’ll be caught up in StoneHouse’s passion for coffee the minute you walk in the front door of this

Enhanced Listing

Regular Nominations

Choose your demographics, geographics and impressions served.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 8

2020 BEST OF THE BRAINERD LAKES WINNERS MAGAZINE

A magazine featuring the top 3 Winners in each category! Thank the community for voting you as one of the top 3 winners in our 2020 Best of the Brainerd Lakes Contest! This is a full gloss magazine featuring our winners in each of the categories and will be distributed to the community through Brainerd Dispatch and Echo Journal, PLUS it will be available for pick up by locals and visitors alike in all of our Discover Rack locations! Congratulations to our winners!

THE BRAINERD LAKES

Back Cover $1,100 Inside Front Cover $1,000 Inside Back Cover $1,000 Page 3 $1,000 Page 5 $1,000 Page 7 $1,000 Center Spread $2,500 Two Page Spread $1,700 Full Page $900

2020 Voters’ Choice Magazine

2019

THE BRAINERD LAKES

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.75” 1/2 Page Vertical 3.56” x 9.75”

$450 $450

1/3 Page Square 4.78” x 4.75” 1/3 Page Vertical 2.33” x 9.75” 1/3 Page Horizontal 7.25” x 3.12” 1/6 Page Vertical 2.33” x 4.75” 1/6 Page Horizontal 4.78” x 2.34”

$275 $275 $275 $125 $125

*SEO Boost charges automatically apply *Contract discounts do not apply.

BRAINERD DISPATCH THE BRAINERD LAKES

2019

Dining & Entertainment Local Biz & Services

Section Publish Dates: Echo Journal Brainerd Dispatch

Space/Copy Deadline:

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

RESOURCE GUIDE The resource guide is an annual, glossy cover with newsprint inside magazine featuring local and area resources for care, transportation, government and more.

CROW WING COUNTY

2019 Residential Resource Guide

Rates: All ads are process color

Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 Full Page $750 *See spec sheet for cover and full page sizes. 1/2 Page Horizontal 7.25” x 4.75” 1/2 Page Vertical 3.56” x 9.75” 1/3 Page Vertical 2.33” x 9.75” 1/3 Page Horizontal 7.25” x 3.12” 1/3 Page Square 4.78” x 4.75” 1/6 Page Vertical 2.33” x 4.75” 1/6 Page Horizontal 4.78” x 2.34” 1/12 Page 2.33” x 2.34”

$400 $400 $175 $175 $175 $100 $100 $ 50

*Contract discounts do not apply.

Insertion Dates:

Dispatch January 23, 2020 Echo Journal January 23, 2020 Includes Discover Rack Distribution

Space/Copy Deadline: Nov. 30, 2019 *SEO Boost charges automatically apply

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 10

GOLF GUIDE The official Golf Guide of the lakes area! • Distribution in Brainerd Dispatch, Echo Journal, hotels, motels, chambers of commerce and Discover Racks. • Buy 1/2 page ad or larger and receive the equivalent

FULL GLOSS And Extended Content!

article space with photos, created for you by a writer!

Rates:.All ads are process color

Per Issue

Front Cover** $1,400 Back Cover $1,300 Inside Front Cover $1,200 Inside Back Cover $1,200 Page 3 & 5 $1,100 Full Page $1,000 *See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.75”

$550

1/2 Page Vertical 3.56” x 9.75”

$550

1/3 Page Vertical 2.33” x 9.75”

$400

1/3 Page Horizontal 7.25” x 3.12”

$400

1/3 Page Square 4.78” x 4.75”

$400

*Contract discounts do not apply. *SEO Boost charges automatically apply. Front and back page cover combine rate of $3,500. **Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page. You will receive a 1/3 ad spot with front cover purchase. You may upgrade to a larger size.

Insertion Dates: Echo Journal Brainerd Dispatch

May 21 May 22

Space/Copy Deadline: April 9

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

View it online

Advertising@BrainerdDispatch.com | 218-855-5895

GOLF DIRECTORY Golf Directory • List your Golf Course in this summer’s Golf Course Directory (18 weeks - May to August) • Prints in the Thursday Echo Journal, Friday Brainerd Dispatch, Friday Echoland Shopper

Rates: $13.75 PCI You pick your ad size: Minimum ad size: 2 column x 2” (3.5” x 2”), full color ad Ads will be grouped on the same page

Golf

WHERE TO PLAY

2 Col. x 2” (3.5” x 2”)

This section runs for 18 weeks. The first publish dates are: Brainerd Dispatch Echo Journal Echoland Shopper

May 1 May 7 May 1

Space/Copy Deadline: April 20

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 12

NISSWA CHAMBER GUIDE 2020

• Glossy magazine published in partnership with the Nisswa Chamber. • Copies will be printed and distributed, beginning December 2020 and throughout 2020. • 40,000 copies were distributed in 2019 using numerous distribution channels such as, but not limited to, Explore Minnesota, Minneapolis International Airport, Mall Of America, Discover Racks, Property Source Racks, Travel Information Centers throughout Minnesota, Regional and Midwest outlets. The Nisswa Chamber also had a booth at the Northwest Sports & Vacation show in Minneapolis.

Rates:

All ads are process color and ad creation is included.

Back Cover

$2,485

Inside Front Cover

$2,485

Inside Back Cover

$2,485

Inside

Full Page $1,995 *See spec sheet for cover, full page and page 3 sizes. **Page 3

$2,485

2/3 Page Vertical 4.78” x 9.75”

$1,395

1/2 Page Vertical 3.56” x 9.75”

$1,095 Kathy

1/2 Page Horizontal 7.25” x 4.75”

Bittner Lee to reserve your space: $695 218-831-0884 (cell) $695 218-855-5837 (office)

$1,095

1/3 Page Vertical 2.33” x 9.75” 1/3 Page Square 4.78” x 4.75” 1/3 Horizontal 7.25” x 3.12”

$695

1/6 Page Vertical 2.33” x 4.75”

$395

1/6 Page Horizontal 4.75” x 2.34”

$395

*Contract discounts do not apply.

kathy.bittnerlee@pineandlakes.com

View it online

Guaranteed Placement Upgrade* (add 20%) **Upgrade does not apply to Page 3, Inside Back Cover, Inside Front Cover or Back Cover.

Ad Space/Copy Deadline: Oct. 4, 2019 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

PINE RIVER CHAMBER GUIDE • Information annual guide for Pine River area • Glossy magazine published in partnership with the Pine River Chamber • 10,000 copies will be printed annually and distributed throughout 2020 through numerous local and regional formats - including mail delivery, area chamber locations and Discover Racks.

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page Page 3 *See spec sheet for cover and full page sizes.

$1,120 $1,120 $1,120 $1,120 $1,120

2/3 Page Vertical 4.78” x 9.75”

$775

1/2 Page Vertical 3.56” x 9.75”

$635

1/2 Page Horizontal 7.25” x 4.75”

$635

1/3 Page Vertical 2.33” x 9.75”

$410

1/3 Page Square 4.78” x 4.75”

$410

1/3 Page Horizontal 7.25” x 3.12”

$410

1/6 Page Vertical 2.33” x 4.75”

$230

1/6 Page Horizontal 4.78” x 2.34”

$230

1/12 Page Square 2.33” x 2.34”

$130

Kathy Bittner Lee to reserve your space: 218-831-0884 (cell) 218-855-5837 (office)

kathy.bittnerlee@pineandlakes.com

*Contract discounts do not apply.

Ad Space/Copy Deadline: Nov. 15, 2019

View it online

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 14

MINNESOTA DESTINATIONS 2020

2020

MNdestinations.com

Explore lakes, rivers & woods in the areas of:

Alexandria • Bemidji • Detroit Lakes Duluth/Northeast MN • Park Rapids • Walker area Perham/Ottertail • Wadena/Little Falls Advertising Rates & Information Cover Pages

Prices Include Full Color

Inside Front............................ $0000 Inside Back............................. $0000 Back Page.............................. $0000 Resort grid Listing.................. $0000 Standard Packages

70,000 Copies

will be distributed as a tourist enticement publication to over 200 newstands in communities from which we see frequent tourist traffic including Grand Forks, Duluth, St. Cloud, Fargo, Willmar, Minneapolis and St. Paul. We are also in select cities in North and South Dakota, Western Wisconsin, northern Iowa as well as across southern Minnesota. They are also being distributed by Chamber of Commerce offices, at Itasca State Park and online at www.mndestinations.com.

Prices Include Full Color (w" x h")

Full page bleed (8.75" x 11.25")...... $0000 Full Page (7.25" x 9.75").................... $0000 1/2 Page (7.25" x 4.75")...................... $0000 1/2 Page (3.5" x 9.75")........................ $0000 1/4 Page (3.5" x 4.75")........................ $0000 1/8 Page (3.5" x 2.312")...................... $0000 1/16 Page (1.718" x 2.312")............... $0000

Advertise in Destinations • Reach thousands of potential customers who are visitors to our area each year.

• Destinations is also featured online at www.mndestinations.com

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

MINNESOTA DESTINATIONS 2020

2020 Resort Grid Listing

PL M A S

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 16

CUYUNA CHAMBER GUIDE • Annual Cuyuna Lakes Visitor Guide • Glossy magazine published in partnership with the Cuyuna Lakes Chamber • 10,000 copies printed and distributed throughout 2020 at numerous local and regional locations including the Mall of America, MSP Airport and Minnesota Chamber of Commerces. • Promoted through Explore Minnesota, social media and direct mail • Available in pdf format on the Cuyuna Lakes Chamber Website

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Page 3 Full Page Inside pages *See spec sheet for cover and full page sizes.

$1,500 $1,250 $1,250 $1,100 $1,000

2/3 Page Vertical 4.78” x 9.75”

$775

1/2 Page Vertical 3.56” x 9.75”

$650

1/2 Page Horizontal 7.25” x 4.75”

$650

1/3 Page Vertical 2.33” x 9.75”

$350

1/3 Page Square 4.78” x 4.75”

$350

1/3 Page Horizontal 7.25” x 3.12”

$350

1/6 Page Vertical 2.33” x 4.75”

$250

1/6 Page Horizontal 4.78” x 2.34”

$250

Also distributed at the Mall of America

Magazine Directory 2.33” x 2.34”

$100

and the MSP Airport

*Contract discounts do not apply.

! !

Ad Space/Copy Deadline: November 22, 2019 Payment Due: February 3, 2020

View it online TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

MINNESOTA HOME Minnesota Home Magazine Premium annual publication Perfect bound with glossy pages throughout and a soft-touch cover gives this magazine a high-end feel that readers will want to grab and hang onto. Minnesota Home features top trends in home design and style throughout the state. It has broad appeal to anyone who is looking to buy a new home, dreaming of building, remodeling their current home, or just giving their home a new look. • Unique photo-centric design with long shelf life. • Distributed to nearly 50,000 homes. Inserted into the Brainerd Dispatch Weekend Edition and Echo Journal. • Distributed in Brochure Racks in high traffic locations including the lakes area and metro markets. • Online Digital Edition and Digital Distribution to Twin Cities • Other high-population markets throughout Minnesota.

Sizes:

Back Cover Inside Front Cover Inside Back Cover Builder/Designer 2-Page Spread Premium Placement Full Page *Pages 3, 5, 7 Full Page 2/3 Page Vertical 4.78” x 9.75” 1/2 Page Vertical 3.56” x 9.75” 1/2 Page Horizontal 7.25” x 4.75” 1/3 Page Vertical 2.33” x 9.75” 1/3 Page Square 4.78” x 4.75”

Rates:

1/3 Page Horizontal 7.25” x 3.12”

$2,300 $2,000 $2,000 $2,700 $1,800 $1,600 $1,075 $775 $775 $525 $525 $525

* Contract discounts do not apply.

*SEO Boost charges automatically apply

* All ads are process color * See spec sheets for covers, full pages and Builder/Designer 2-Page Spreads sizes.

*Builders & Architects: Want to be on the cover? Call for details!

Sample: 2-Page Builders Spread

Publish Dates: Echo Journal Brainerd Dispatch Echoland Shopper Brochure Racks

April 9 April 12 April 10

Space/Copy Deadline: Feb. 20

View it online TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 18

Advertising@BrainerdDispatch.com | 218-855-5895

WEDDINGS NORTH Weddings North • All glossy magazine with relevant local content! • Assist couples in planning their wedding • Distributed to over 12,000 homes in the lakes area. • Distributed in Discover Racks, at local wedding Expo and local wedding destination locations! Buy 1/2 page ad or larger and receive the equivalent article space with photos, created for you by a writer!

Ad Rates: All ads are process color.

Front Cover** $1,400 Back Cover $1,300 Inside Front Cover $1,200 Inside Back Cover $1,200 Page 3 $1,100 Page 5 $1,100 Full Page $1,000 *See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.78” x 9.75” 1/2 Page Horizontal 7.25” x 4.75” 1/2 Page Vertical 3.56” x 9.75” 1/3 Page Horizontal 7.25” x 3.12” 1/3 Page Vertical 2.33” x 9.75” 1/3 Page Square 4.78” x 4.75” 1/6 Page Horizontal 4.78” x 2.34” 1/6 Page Vertical 2.33” x 4.75” Directory 2.33” x 1.18”

$900 $550 $550 $400 $400 $400 $270 $270 $50

*Contract discounts do not apply.

*SEO Boost charges automatically apply **Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Publish Dates: Brainerd Dispatch: March 13, 2020 Echo Journal: March 12, 2020

Space/Copy Deadline: January 24

View it online TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Minnesota Average Wedding Spending: $24,000 Get a piece of that wedding pie! (or cake traditionally). Source: Parade Magazine’s community table “the average cost of a wedding in each region of the U.S.”

Advertising@BrainerdDispatch.com | 218-855-5895

BRAINERD PUBLIC SCHOOLS Proud to Support Brainerd Public Schools BHS Construction Trades &

Warrior Robotics

SPRING 2019

• District ISD 181’s newest way of informing the community of what is going on in the school district. • A great way to show your support and reach people in the community. • Publishes in the fall and spring each school year. • Space and sizes are limited. Call Us To Discuss How BHS Students Could Build YOUR HOME Next Year!

Rates: All ads are process color. Back Cover

Three-time State Champs

$1,000

Inside Front Cover $850 Inside Back Cover $850 Warrior Robotics

Brad & Matt Wadsten 218-821-2721

Full Page

$800

w w w. w a d s t e n r e a l e s t a t e g r o u p . c o m

*See spec sheet for cover and full page sizes

1/2 Page Horizontal 7.25” x 4.75”

$400

1/4 Page 3.56” x 4.75”

$225

Banner 7.25” x 1.5”

$125

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Adapted floor hockey team makes Brainerd proud

#BeBrainerd #BeWarriors No matter our age, we learn something new every day

Make It OK A community initiative to end the stigma behind mental illness A Brainerd Dispatch Publication

A publication for the whole community. Share in the articles about opportunities, innovations and successes within this nationally recognized and awarded school district.

Publish Dates:

Now with more pages!

Spring 2020

Fall 2019

! Space/Copy Deadline: Feb. 28

! Space/Copy Deadline: Sept. 3

Brainerd Dispatch: April 3 Echoland Shopper: April 3

Legends of BHS

Legendary women of BHS are celebrated in a special photographic exhibit

Brainerd Dispatch: Oct. 9 Echoland Shopper: Oct. 9

View it online Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 20

ECHO KIDS AD DESIGN

Ad Design 9 1 0 2 s d i K Lilija Corbett

Callie Norman

Ella Dahl

Grade 5 - 1st Place

Grade 5 - 2nd Place

Grade 5 - 3rd Place

Addisyn Welle

Bethany Schultz

Tavia Holm

Grade 4 - 1st Place

Grade 4 - 2nd Place

Grade 4 - 3rd Place

Greta Hoefs

Sophia Nordstrom

Mikayla Ballinger

Grade 3 - 1st Place

Grade 3 - 2nd Place

Grade 3 - 3rd Place

Echo Kids Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 3-5 at Eagle View, Nisswa, Pine River-Backus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$225

1/2 page (6 col. x 5”) - Full Color

$395

Section Publish Dates: Echo Journal

Feb. 13

Jan. 2

Space/Copy Deadline:

Contract rates do not apply. *SEO Boost charges automatically apply

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

View it online

https://issuu.com/brainerd_dispatch/docs/kids-ad-2018-echo

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

BRAINERD KIDS AD DESIGN

Ad Design 9 1 0 2 s d i K Eva Clough

Lily Blood

Avery Duerr

Stark, Forestview Grade 5 - 1st Place

Almen, Forestview Grade 5 - 2nd Place

Knutson, Forestview Grade 5 - 3rd Place

Nellie Goerges

Asher Tigenoah

Margeaux Czech

Hummel, St Francis Grade 4 - 1st Place

Ziegler, Riverside Grade 4 - 2nd Place

Dens, Baxter Grade 4 Grade 4 - 3rd Place

Aubrie Olson

Gabrielle Schrom

Kallie Kramvik

Smith, Garfield Grade 3 - 1st Place

Klimek, Pillager Grade 3 - 2nd Place

Meyer, Harrison Grade 3 - 3rd Place

Dispatch Kids Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business. Don’t miss the chance to promote your business with color advertisements created by students grades 3-5. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$295

1/2 page (6 col. x 5”) - Full Color

$495

Section Publish Dates:

Feb. 19

Space/Copy Deadline:

Jan. 2

Brainerd Dispatch

*Contract rates do not apply. *SEO Boost charges automatically apply

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

View it online

https://issuu.com/brainerd_dispatch/docs/kids-ad-2018-dispatch

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 22

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

Advertising@BrainerdDispatch.com | 218-855-5895

BRAINERD GRADUATION Brainerd Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors in the 2020 Brainerd and Surrounding Areas Graduation Section.

Rates: $10.95 pci (B&W) Open color rates apply.

Section Publish Dates: Brainerd Dispatch

May 5

Space/Copy Deadline: April 24 Contract rates do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

PEQUOT, PR-BACKUS GRADUATION Pequot Lakes/Pine River-Backus Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools. Rates: $7.75 pci

Includes color

Section Publish Dates: May 28

Space/Copy Deadline: May 18

Contract rates do not apply *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 24

ECHO SPORTS PREVIEW Echo Sports Preview Spring, Fall and Winter Editions

15th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.

Rates:

$11.00 pci

Includes color

Section Publish Dates: Spring Apr. 2

Fall Aug. 27

Winter Dec. 3

Space/Copy Deadline: Spring Fall Winter Mar. 26 Aug. 20 Nov. 25 Contract rates do not apply. *SEO Boost charges automatically apply

SHOW YOUR SCHOOL SPIRIT IN THESE SECTIONS!

View it online https://issuu.com/brainerd_dispatch/docs/2018-pl-spring-sports

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

PEQUOT LAKES SPORTS POSTER Pequot Lakes Sports Poster

Be part of supporting Pequot Lakes School

Half of the proceeds go to the Pequot Lakes Sports Program!

Rates:

Full Color Ads

2x2” $125 Jacket 2x2”

$50

*Contract discounts do not apply.

Publish Dates: Spring Fall Winter April August November Deadlines: March 23 August 10 Oct. 19

YOUR ADVERTISING DOLLARS WILL HELP PEQUOT LAKES SCHOOL SPORTS PROGRAM.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 26

PINE RIVER-BACKUS SPORTS POSTER

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School At least $3,500 goes to Pine RiverBackus School Sports Program!

Rates: Full Color Ads 125 Wall Posters and 250 Locker Posters 1/4 block 1/2 Block Full Block

$95 $145 $225

(1x1) (1x2) (2x2)

*Contract discounts do not apply.

Publish Dates: July 23 ! Space Reservation Deadline: July 7

Your advertising dollars help PR-B School Sports Program!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

HOMECOMING- PINE RIVER-BACKUS

Homecoming-Pine River-Backus

Be part of supporting Pine River-Backus School Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad. Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

Space Reservation Deadline: TBD

BE PART OF SUPPORTING PINE RIVER-BACKUS Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 28

HOMECOMING- PEQUOT LAKES

HomecomingPequot Lakes Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

Space Reservation Deadline: TBD

BE PART OF SUPPORTING PEQUOT LAKES SCHOOL Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

CROSSLAKE- ST. PATRICK’S DAY

Crosslake St. Patrick’s Day Featuring St. Patrick’s Day schedule of events for 2020 and highlighting the annual parade. A look back with stories and photos from past St. Patrick’s Day events are also included.

Rates:

Black & White $13.75 pci Color $16.75 pci

Section Publish Dates: Echo Journal Echoland-Piper Shopper

View it online Mar. 5 Mar. 6

Brainerddispatch.com (under magazine rack)

Space/Copy Deadline: Feb. 24

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 30

CHURCH TABS- CHRISTMAS AND EASTER Holiday Church Services and Events

These special sections publish the Friday before Palm Sunday and a day after Thanksgiving. Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.

Rates:

$13.75 pci

Easter May the warmth of His love light your season with faith and joy.

April 2019 â&#x20AC;¢ A SPECIAL HOLIDAY SUPPLEMENT TO THE

BRAINERD DISPATCH

Includes color

View it online

Easter Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

REJOICE IN THE SPIRIT OF

Brainerddispatch.com (under magazine rack)

April 5 April 3

Space/Copy Deadline: Mar. 18

Christmas Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

Nov. 22 Nov. 27

Space/Copy Deadline: Nov. 4

Contract discounts do not apply. *SEO Boost charges automatically apply

View it online Brainerddispatch.com (under magazine rack)

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

LAKES AREA FOURTH OF JULY CELEBRATIONS GUIDE Lakes Area Fourth of July Celebrations Guide

Over 45,000 Circulation

Celebrate the Fourth!

Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

Celebrations Gui

Rates: $16.75 pci (includes color) Flag Sponsorship

$1,200

* Sponsorship includes â&#x20AC;&#x153;this flag sponsored by (info and logo, B&W back side of ad and a 1/4 page full color ad in the section of your choice (Brainerd Dispatch, Echoland Shopper, Echo Journal or 4th of July.)

Publish Dates: Echo Journal Brainerd Dispatch Echoland-Piper Shopper

June 25 June 28 June 26

Space/Copy Deadline: June 8

*SEO Boost charges automatically apply *Contract discounts do not apply.

View it online Brainerddispatch.com (under magazine rack)

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 32

CROSSLAKE DAYS Crosslake Days

Events include a car show, art fair, chili cookoff, childrenâ&#x20AC;&#x2122;s games and much more! Enjoy this fall festival while taking in the natural beauty of Crosslake, splashed in the glorious autumn colors! Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

September 17 September 18

Space/Copy Deadline: September 1

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

BEAN HOLE DAYS

Bean Hole Days, Pequot Lakes Show your companyâ&#x20AC;&#x2122;s support for the Bean Hole Days Celebration in Pequot Lakes. Inserts into the Echoland Shopper. Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

About Bean Hole Days

The Pequot Lakes Bean Hole Days celebration in July originated in 1938. The huge cast iron kettles with fun names like Big Bertha, Thor, Sven and Lena are filled with beans, then buried and cooked overnight. The next day, the kettles are raised and the beans are served free of charge at noon. This tradition brings thousands together as they share a free lunch of baked beans, dinner roll, and beverage.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 34

HOLIDAY GUIDE Now your Holiday Guide ad includes a BONUS email blast!

35,000 Circulation

Holiday shopping, festivities and ways to help families in need SMALL BUSINESS SATURDAY NOV 24TH

This guide is full of gift giving ideas along Download with holiday the events and festivities. Also includes content about Crosslake App and Visit Participating community volunteer opportunities and how to sign up Businesses! to help those in need during this generous season.

Kids’ Coloring Contest

s will All entriekes Proud a La receive die bag! goo

Find discounts, deals and special offers to your favorite local stores this holiday shopping season!

For a complete list of participating businesses, download the app at Crosslake.com/Mobile, or search for it in the App Store or on Google Play!

The Holiday Guide features a coloring contest. The winner of this contest will be featured• Downtown on the Brainerd • front page of the Holiday Greetings Publication.

Offers Good 11-23-2018 through 12-28-2018

Rates:

7TH ANNUAL

All ads are process color

Ad Sizes:

FUN FILLED DAY OF EVENTS! Saturday, November 24th, 1 - 6 PM

1:00 PM • SANTA ARRIVES! Santa Arrives in Downtown Brainerd on a Fire Truck! 714 7th Street. 1:00 - 3:30 PM • PICTURES WITH SANTA! 1:00 - 3:30 PM • HORSE AND TROLLEY RIDES! 5:00 PM • TREE LIGHTING CEREMONY & CHRISTMAS CAROLS! Holiday sing-along led by Almost Blue. Located at the corner of 6th and Laurel Street. HUNT FOR THE GNOME! • DECEMBER 3RD - 7TH Clues posted in Brainerd Dispatch and online on Downtown Brainerd& Gnome for the Holidays Facebook pages starting December 3rd. BEST BEARD CONTEST! • RUNS THROUGH NOVEMBER Call Purple Fern Bath Company at 218-454-1699 for more information.

Premium Placement Front Page Ads: (Only 6 available)

$575 $512 $450

Don’t forget! Small Business Saturday is November 24th!

Our ROOTS are local!

Unique Christmas gifts and decor that you can’t find at the mall or box store! • Fresh cut Christmas trees Spin it to Win it • Spruce tops

Regular Inside Ads:

1/16 Page (3 x 2.5”) 1/8 Page (3 x 5”) 1/4 Page (6 x 5.25”) Half Page (6 x 10.5”) Back Cover (6 x 10.5”)

$90 $180 $360 $720 $900

Publish Dates: Inserts into the Black Friday

• • • • •

Wreaths Poinsettias Gift certificates Wintergreens workshops Refreshments and more!

Black Friday & Small Business Saturday

Free gifts and special offers valued $10 or more! Everyone is a winner on November 23rd & 24th! Go to LandsburgNursery.com for more details!

LandsburgNursery.com

Mon- Sat 9-4:30

50% OFF

Rates when you rerun the ad in any of our three papers!!!*

editions of the Echoland Shopper (Nov. 25), Echo Journal (Nov. 26) and Brainerd Dispatch (Nov. 26).

Name: ___________________________ Parent or Guardian: _____________________________ Phone: ____________________

SA12910

3 x 6” Top of the fold 3 x 6” On the fold 3 x 6” Below the fold

218-829-5519 16460 Highway 371 North, Brainerd

Black Friday 9am-5pm; Small business Saturday 9am-4pm; Mon-Fri 9am-5pm

*Includes ANY AD purchased for the Holiday Guide from Nov. 1 through Dec. 24. Ad may run multiple times at the same discount of 50% off open ROP rates. No copy changes, unless a date needs to be adjusted.

Space/Copy Deadline: October 27

Contract discounts do not apply *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Advertising@BrainerdDispatch.com | 218-855-5895

HOLIDAY GREETINGS, ECHO JOURNAL Holiday Greetings, Echo Journal

2018 Echo Journal

Holiday Greetings

Great opportunity to publish your holiday greetings to your customers. Full of holiday fun with letters to Santa written by area children.

Rates:

$11.00 pci

Publish Dates: Echo Journal

Schaeferâ&#x20AC;&#x2122;s Foods coloring contest overall winner: Georgia James, age 10, of Breezy Point.

INCLUDES COLOR!!

Dec. 17 Coloring contest preschool winner: Emmit Piekarski, age 3, of Flensburg.

Coloring contest ages 5-7 winner: Reese Johnson, age 7, of Brainerd.

Coloring contest ages 8-10 winner: Samantha Buxton, age 9, of Brainerd.

Coloring contest adult (ages 10-plus) winner: Loy Switzer, of Brainerd.

Space/Copy Deadline: Dec. 7

*Contract discounts do not apply. *SEO Boost charges automatically apply

Letters to Santa from area second-graders

Holiday greetings from area businesses

View it online https://issuu.com/brainerd_dispatch/docs/pej-2017-holiday-greetings

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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STORIES OF CHRISTMAS - BRAINERD DISPATCH Stories Of Christmas, Brainerd Dispatch

This is ideal and very popular for holiday greetings from area businesses. The Stories of Christmas feature has stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories. Rates:

$13.75 pci

INCLUDES COLOR!!

Publish Dates:

Brainerd Dispatch Dec. 24

Space/Copy Deadline: Dec. 15 Contract discounts do not apply. *SEO Boost charges automatically apply

View it online https://issuu.com/brainerd_dispatch/docs/stories_of_christmas-2017

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

CROSSLAKE WINTERFEST Crosslake Winterfest

Reach over 3,500 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Rates: (Includes Color) 3.5” x 7” (Front Page) 5.25” x 4” (Inside) 5.25” x 2” (Inside) 10.75” x 10.5” - Half Page

$180 $150 $75 $450

*Ad spaces can be combined

Publish Dates:

Echo Journal Jan. 30 Echoland-Piper Shopper Jan. 31

Space/Copy Deadline: Jan. 13 Contract discounts do not apply. *SEO Boost charges automatically apply

View it online https://issuu.com/brainerd_dispatch/docs/crosslake-winterfest-2019

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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BUSINESS TRADITIONS

Business Traditions • This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities. • Advertisements will be grouped by community.

Rates: 1 Column x 2”

$28

Includes: Color business logo, contact information and the number of years since the business has been established.

Insertion Dates:

Echo Journal Jan. 31, 2020 Brainerd Dispatch Jan. 30, 2020

Don’t miss this opportunity to promote your business.

Space/Copy Deadline: Jan. 15, 2020

Contract discounts do not apply.

View it online

https://issuu.com/brainerd_dispatch/docs/business-traditions-2019

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

PROGRESS EDITION - LABOR DAY SALUTE

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons! This Labor Day thank your employees and customers in the special Labor Day section â&#x20AC;˘ Feature articles and photos of local businesses. â&#x20AC;˘ Total print distribution of 12,000 homes! Print copy distributed in the Brainerd Dispatch and Echo Journal.

Rates: $14.50

pci (includes color)

Buy a 1/4 page ad or larger and receive the equivalent article space with photos-created for you by a writer!

Publish Dates: Brainerd Dispatch Echo Journal

Sept. 7 Sept. 3

Space/Copy Deadline: August 6 Contract discounts do not apply. *SEO Boost charges automatically apply

One of our best-read and largest sections of the year!

View it online https://issuu.com/brainerd_dispatch/docs/2018-progress-edition

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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VETERANS DAY SALUTE A community favorite! Veterans Day Salute

This publication includes photos of veterans submitted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Rates: All ads are process color

S LUTE November | 2018

Double Truck $1,600 Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 Full Page $800

VETERANS DAY 2018

• ADAPTIVE HOUSING FOR VETERANS

1/2 Page Horizontal 7.25” x 4.75” $400 1/2 Page Vertical 3.56” x 9.75” $400 1/3 Page Vertical 2.33” x 9.75” $175 1/3 Page Horizontal 7.25” x 3.12” $175 1/3 Page Square 4.78” x 4.75” $175 $100 1/6 Page Vertical 2.33” x 4.75” 1/6 Page Horizontal 4.78” x 2.34” $100 One Column 2.33” x 2.34” $40 *Contract discounts do not apply.

Insertion Dates: Brainerd Dispatch Echo Journal

Nov. 11 Nov. 5

Space/Copy Deadline: Oct. 5 *SEO Boost charges automatically apply

Distributed to over 12,000 homes

• POST TRAUMATIC STRESS DISORDER

ANNIE ADAMS

CROSBY NATIVE SERVES WITH “DRAGON WHALES” Also in this edition

Veteran Stats

Marvin Keogh Local Service Heroes

A publication of the Brainerd Dispatch and Echo Journal

View it online https://issuu.com/brainerd_dispatch/docs/salute-2018

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

BREAST CANCER AWARENESS Breast Cancer Awareness

EDUCATION PREVENTION AND EDUCATION

Mammograms 5

This feature will be inside the regular papers. Choose to have an ad in one or both publications to show your support for their battle!

Mammogram 3-D technology

Rates:

Melinda Jackson, Breast Imaging Manager at CRMC.

Brainerd Dispatch $10.95 pci Black and White $14.70 pci Color

3-D mammography is a relatively new breast imaging procedure. Available in all three major lakes area medical clinics including Cuyuna Regional Medical Clinic, Essentia and Lakewood Health System.

Benefits of 3-D • Earlier detection of small breast cancers • Greater accuracy in pinpointing size, shape and location of breast abnormalities • Fewer biopsies or additional tests • Greater detection of multiple breast tumors • Clearer dense breast tissue images

Drawbacks?

Echo Journal $6.40 pci Black and White $9.40 pci Color

Although uncommon, it is possible to find small breast cancers that would not become life threatening, grow or spread leading to over-diagnosis and over-treatment, according to cancer.org. 4

*Contract discounts do not apply. *SEO Boost charges automatically apply

Publish Dates:

Brainerd Dispatch Echo Journal

Tips for your Mammogram

Many women avoid mammograms out of fear of the pain and discomfort associated with the procedure. Here's some tips that can help.

Breast Cancer Awareness • October 2017

Best friend Samantha Welle (Left) shaved her head to show her support for Sarah.

Family support at the race for the cure. (Clockwise) Sarah, her son Jordan, Sarah's mom Kathleen Erickson, Sarah's cousin Eda May Johnson, and Sarah's daughter Tori.

“...Stay positive, surround yourself with love and support and fight it tooth and nail.”

- Sarah Oehrlein

Oct. 20 Oct. 22

Space/Copy Deadline: Oct. 13

Whatever God lies in front of us we would get through together as a family.” As an operating room charge nurse at CRMC, Sarah soon found herself in an unfamiliar position of being the patient instead of the caregiver. Instead of being the registered nurse who readied the operating room for patients, she found herself in the role of the patient under the OR lights. As the date of her partial mastectomy and lymph node dissection surgery approached, friends, family and co-workers rallied around her with love and support. After a successful surgery and a report that her lymph nodes were also clear, she began chemo in May. Her chemo consisted of four rounds, each round five hours long, every three weeks, a process she finished up in July. “I am so blessed to be a part of the CRMC team and also to be under their care as a patient,” Sarah revealed. “It’s given me a chance to see patient care through a new lens and I know this experience will make me a better nurse. I am grateful for the talents and compassion of my Care Coordinator Jill Witlock, my surgeons Dr. LeMieur and Dr. Shawn Roberts and physicians Dr. Westin and Dr. Kara Maucieri. But I am most grateful for the fact that I listened to my gut. Because my breast cancer was fast-growing, I know my outcome would be very different if I had ignored those feelings or even waited a few weeks to go back to my doctor.” As the next leg of her treatment begins, six weeks of radiation beginning the first week of September, this ambitious mom’s laser focus on getting well has not wavered. Her busy life at work and home continues and so

You can always count on a good neighbor. Other home health providers have come and gone, but you can trust the care of your loved one with the compassionate team that will be there when you need them most. Just like we have since 1984.

We’ll be there. (218) 829-9238 | (888) 221-578 www.gnhomecare.com

Breast Cancer Awareness • October 2017

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 42

Magazines:

Double Truck 16.5” x 10.25” Full Page 7.25” x 10.25” Half Page Horizontal 7.25” x 4.8” Half Page Vertical 3.53” x 9.75”

$3,250 $1,820 $910 $910

Newpapers:

Weekend Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$7,302.75 $3,370.50 $1,685.25 $1,685.25

Weekday Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$6,169.80 $2,847.60 $1,423.80 $1,423.80

Echo Journal: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,108.65 $1,896.30 $948.15 $948.15

Echoland-Piper Shopper: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,750.20 $2,192.40 $1,096.20 $1,096.20

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

BACK TO SCHOOL Back To School • A to Z safety tips $30 for a sponsored ad. • Who’s doing what and when in area schools • News and updates for the coming school year • Enrollment and new program information • School districts covered (but not limited to): - Brainerd - Crosby-Ironton - Little Falls - Pillager - Pequot Lakes - Pine River/Backus - Walker/Hackensack/Akeley - Aitkin - Crosslake - Lake Region Christian - Staples-Motley - St. Francis of the Lakes - Discovery Woods Montessori School

Rates:

$10.95 B&W $14.70 Color Contract rates do apply.

Your all-inclusive back to school guide for local area school districts. Advertising@BrainerdDispatch.com | 218-855-5895

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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BROCHURE MARKETING Simply Smart

Approximately 100 High Traffic Locations

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We cover the lakes area!

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Restaurants, Hotel Lobbies, Attractions, Gas Stations, Shops and more!

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Tailored Rates

Pequot Lakes Breezy point

Your rate will depend on brochure size and length of rack subscription. Contact for complete pricing information.

Nisswa Baxter

Crosby

Merrifield Brainerd

Crow Wing

Monthly Subscription Rate Table Standard (tri-fold) up to 4” wide

Half Sheet (bi-fold) up to 6” wide

Full Size (portrait) up to 9” wide

Oversize (landscape) up to 14” wide

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3 Months

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Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

REQUIREMENTS- THE FINE PRINT

We at the Brainerd Dispatch and Echo Publishing are committed to providing an excellent product to all of our customers. To ensure excellence to our advertisers, we have set the following advertising policies. All advertisements are accepted subject to the approval of the publisher. Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertisement at any time. Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/ Echo Publishing. Brainerd Dispatch/Echo Publishing reserve the right to copyright any ad produced by its staff. The advertiser, and any third party publisher, who uses the ad agrees to indemnify and hold harmless The Brainerd Dispatch/Echo Publishing for any inaccuracies or fallacies resulting from alteration, modification, or attempted redesign of the purchased high resolution PDF. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due. In double truck ads the gutter is billed as one column. Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice.

Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser. However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be rerun (or credit given for) that part of the ad containing the error. Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $50 per hour. The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid. Brokered Advertising: Brainerd Dispatch and Echo Publishing work directly and individually with advertisers and do not accept local brokered advertising.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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REQUIREMENTS- THE FINE PRINT

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard). • Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used. • Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt. • When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes. • Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing

the colors to shift to try to match our profiles. • All fonts must be embedded. • OPI cannot be used. • Any images used in your original document should be at a minimum resolution of 200 dpi. • All PDFs created from software that supports layers and live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad. • PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDFs created from Microsoft Word, Excel,

Avoid

Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc. • We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files. • Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion. • If you have concerns or questions regarding any of the above please feel free to call.

Can you read me?

Save Fancy Fonts for Big Titles

Can you read me? Can you read me?

Can you read me?

Can you read me? Low resolution logos taken from your website or social media used in print could look like this.

Script fonts, thin fonts and condensed fonts like these are hard to read on a dark background. Especially if they appear in a small ad.

Send high resolution logos.

Make sure you have enough space for fancy fonts to print larger. Keep fancy/script fonts for titles or short sentences. Use easy-to-read simple fonts for paragraphs.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

GLOSSARY Ad Strategy

A subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

Audience

An Audience is a way to separate your consumer base into different categories that you can identify, target and track. Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral Targeting

By tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

Blitz

A Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event. For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, Branding

Your Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

Budget

Refers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourcing ad design for example) time should certainly be considered.

Bundle

Bundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bundling your print and online is a standard option that ensures you are maximizing your reach.

Campaign

A Campaign is a planned marketing effort that includes a predetermined goal, measurable progress, and clear messages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

Circulation

In print circulation, or reach of the subscribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

Column Inch

In print advertising the size of an ad is determined by its column inches. A column inch is the width of one column and one inch in height.

CPC (Cost per Click)

This is a comparison you can use to determine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

CPM (Cost per Mille)

Cost per Mille, or Cost per Thousand, is used to calculate the cost of impressions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

Demographic

Similar to Audience, Demographics refer to the specific identifiers that make up an audience. Examples of some demographics: gender, age range, income level, family, etc.

Fragmentation

This occurs when traits of your audience change and cause new groups, or subgroups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

Goals

Your marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traffic vs. I want to increase unique users by 5%.

Impressions

An Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

GLOSSARY PCI (Per Column Inch)

The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

rather than a set number of impressions. For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

PPC (Pay per Click)

Target Marketing

An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available impression and then are billed based on that.

ROP (Run of Press)

Run of Press simply means that a print ad can be placed anyplace that is convenient for the printer.

ROS (Run of Site)

Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social Media

Social Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their customers to create more personal interaction.

SOV (Share of Voice)

Share of Voice guarantees the frequency of your ad compared to other ads in that same category, either by size of ad, or section. An SOV campaign emphasizes the overall percentage of views

Unique User

Unique User refers to the number of different devices that have accessed a website. Typically identified by IP address, unique user information is useful for identifying audiences and device access.

Identifying unique audiences and marketing to them directly is called Target Marketing. This is an ideal way of marketing, as it will help reach existing, new and potential customers. Target marketing can be accomplished in a number of ways, from audience knowledge to specialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)

Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial planning as they are thinking, or speaking with others about retirement plans.

Tracking

Throughout your marketing campaign you need to establish progress by tracking your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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