Design Portfolio 2018 Branch by BRANDON CHENG

About me Brandon Cheng Jing Yong Singaporean 81280147 bcjy123@hotmail.com 14 | 08 | 1993 Fresh out of the oven called the Education system, glazed with a Bachelorâ&#x20AC;&#x2122;s Degree in Industrial Design but stuffed at the core with creativity and passion. I am interested in anything as long as there is an appetite for creativity. I believe that design is about packing and unpacking the beauty and nuances in this world and hope to be able to have a hand at creating or designing fresh and inspiring works for the world.

Find me https://issuu.com/branch123/docs/brandon_portfolio_2018_a4 https://www.behance.net/bcjy123

Graphic Design Product Design Illustration 3D Cadding & Rendering UI | UX Research Aydan Studio May - Aug 2015 (Graphic Design Intern) CD Networks May - Aug 2016 (Graphic Design Intern) Photoshop Illustrator Indesign Rhino 3D Keyshot After Effects (Beginner) Premier Pro (Beginner) Arduino (Beginner)

T-ware Nov 2016 - Feb 2017 (Design Intern)

National University of Singapore Division of Industrial Design Bachelor of Arts (Industrial Design) 2014-2018 ISD Rubika (France) Product Design Exchange Semester Feb - Jul 2017 Anglo Chinese Junior College A-levels 2009-2011

Type | Studio Project Duration

| 13 weeks

Team | Au Hui Ying , XuXun Lee

Light, Space & I Hanabi is an interactive light installation created from a studio project : Light Space & I that engages both our audio and visual sense. Working with Persistance of Vision (POV), we aim to recreate a sense of wonderment of the fireworks display, the audience can enjoy a myriad of cisual effects based on their audio input. This creates an impression that the fireworks are responding to the audienceâ&#x20AC;&#x2122;s excitement.

01 | Hanabi

Joyous Interaction

The idea behind this project started off with the innocent interaction of speaking into a fan when we were young. My group and I decided to capture this naive experience and turn it into a more mesmerizing interaction. Our rotating LED strips light up and dance around with different patterns, responding to peopleâ&#x20AC;&#x2122;s voices as they interact with the installation.

01 | Hanabi

Behind the scenes

Setting up the hardware for the installation was the biggest challenge for this project. My group and I had to figure out ways to rotate the LEDS fast enough to achieve the effect we wanted. We came up with innovative alternatives like fans to make things work.

01 | Hanabi

With a combination of coding, tinkering and design, we were able to create an experience that temporarily transports people into an otherworldy place, where they interact with light and space. Our group made a short video to present this project at the end of the 13 weeks project. Watch it here.

01 | Hanabi

Type | Studio Project Duration

| 13 weeks

Team | NIL

For Object Huttle is an electric kettle designed for a school studio project titled : For Objects. The aim of this project is for individuals to design a household object, giving us a feel for traditional industrial design. Where form meets function, and originality meets desirability.

02 | Huttle

Kettle with a Twist

The top lid of Huttle is designed to be as affordable as a big turning knob. Users open the kettle by giving it a big twist! Providing an opportunity to interact with this household object to be a both an ergonomical and comical task.

02 | Huttle

Subtle yet intriguing Huttle was designed to be unconventional and intriguing, subtly transforming the kitchen table into a dreamscape. By using simple and gemotric cuts to form its overall shape, Huttle feels warm and quirky. Almost like a little hut with a life of its own.

02 | Huttle

By turning the handle upside down, it completes the story of Huttle, the electric kettle with a whimsical twist. Unlike anything seen in the market so far. Huttle is designed to be loved for its appearance and for users who want to break away from conventions and dream a little.

02 | Huttle

Type | Studio Project Duration

| 13 weeks

Team | Mariel Chua, Celiane Bouville

IBM & Healthcare Slice is an App designed for a studio project in collaboration with IBM. Using the IBM design thinking process, groups are tasked to solve problems that are plaguing the healthcare area of Singapore. My team and I designed Slice to better help Singaporeans battle chronic diseases, by tackling the problem from the root up. Our daily diet, the kopitiam food we all love.

03 | Slice

Food, habits & Technology Slice is an app that combines three main features to improve the average Singaporeanâ&#x20AC;&#x2122;s dieting choices. Nutrition, business, and habits. Slice is a payment app used when purchasing food from hawkers. Coupled with the database of all the nutrition facts and recommendations fromt the internet, Slice also nudges users towards certain health goals personalised for them.

Using IBMâ&#x20AC;&#x2122;s technology of big data, not only can businesses and governments collect the purchasing patterns of users, but also combined with dietary and nutritional advice from all around the world, Slice can then provide adequate, personlised dietary recommendations to every user, benefitting all parties.

Users

? Hawkers and Government

IBM

03 | Slice

Designed with simplicity and effectiveness in mind, Slice is supposed to be visually appealing to seduce people into using it. By using flat graphical elements and light and lively colours, Slice aims to be uplifting and inspire healthiness. The project was presented with a video my team and I made with Premier Pro and After effects. Watch it here.

03 | Slice

Type | Publicity Projects Duration

| NIL

Team | NIL

These are posters that I have designed when i was the Head of Publicity for the Student Unionâ&#x20AC;&#x2122;s club for my faculty (DE club) in NUS. This posters were printed and distributed as flyers, as a way to welcome new students who are curious about what Uni life was like in our faculty.

04 | Posters

Publicity for an bi-annual event organised by the DE club. It was a movie screening of â&#x20AC;&#x153;Panâ&#x20AC;? the movie. I designed posters to publicise this event to help drive the ticket sales.

04 | Posters

This is an recuitment poster aimed to encourage the students to take part in the Inter-Faculty Games, where students play sports competitively against other faculties.

04 | Posters

Printed banner and poster for BCA-NUS networking session.

04 | Posters

NUS - JTC I 3 CENTER

INDUSTRIAL INFR ASTRUCTURE INNOVATION VISION STATEMENT

To create a vibrant industrial infrastructure research ecosystem

MISSION STATEMENT To carry out research, development and demonstration (RD&D) projects to support Singaporeâ&#x20AC;&#x2122;s dynamic industrial landscape

Flyer that was printed and distributed for the NUS - JTC marketing for I3 center.

04 | Posters

Examples of illustration that I have created for posters and EDMs. All done in Illustrator.

AA R CC F R E E CO N E D A Y Hosted by DE Club for all NUS students Date: 17th Feb Location: Engineering E2A Foyer Time: 11am - 2pm (while stocks lasts)

EXAM WELFARE PACK

BATMAN VS SUPERMAN WE KNOW THEY ARE GOOD GUYS ANYWAY

6th and 9th November 2015 SDE 3 Level 4 Outside DE Clubroom 11am to 1pm

MOVIE NIGHT NIGHT II II MOVIE 24th March 2016 Thursday 7.30pm Tickets : $6 Eng Wah Cinemas Clementi 321 Presented By :

Presented By :

26th MANAGEMENT COMMITEE

NUS SCHOOL OF DESIGN + ENVIRONMENT

04 | Posters

Jaslyn Ho Human Resource & GA

CDNetworks Singapore Pte Ltd 51 Cuppage Road, #06-07, Singapore 229469 Office +65 6908 1190 www.cdnetworks.com

Fax +65 6694 5504

Mobile +65 9478 0393

Email jaslyn.ho@cdnetworks.com

Front of Name Card

Back of Name Card

Name card for CDNetworks that I designed during my internship there as a graphic designer in 2016.

Website banners that I designed for a friendâ&#x20AC;&#x2122;s website.

04 | Posters

Brochure for NUS DID Gradshow. Designed with the 2D branding team of my batch. A double fold into a square paper is chosen to accentuate the isometric and boxy logo. This exhibition presents recent works by the Division of Industrial Design (DID) at the National University of Singapore.

ABOUT DID The Division of Industrial Design (DID) was founded in 1999 as Singaporeâ&#x20AC;&#x2122;s first university-level course in Industrial Design. DID offers a highly selective degree course in Industrial Design. We teach a potent combination of design thinking and innovation methods, with a clever mix of artistic, humanistic, technological and business disciplines. Our vision is to make life better through design; to equip students with trans-disciplinary skills and thinking processes required to find unmet needs, to solve complex problems involved in creating viable new products, experiences, interfaces and environments. Our graduates are enabled to take up highly valuable and versatile roles as creative designers, innovators, entrepreneurs, and leaders of change.

GRADUATING PROJECTS In their final year, students self-initiate a thesis project according to their area of interest. This yearâ&#x20AC;&#x2122;s projects span across 4 broad categories.

OTHER PROJECTS Through a showcase of selected student works, this section aims to provide a glimpse of the programme that students go through prior to taking on their graduation projects. FUNDAMENTALS In their first year, students acquire fundamental knowledge, skills and aptitudes through a succession of small-scaled design exercises. DESIGN PLATFORMS Design Platforms is a key component of the course which exposes students to different areas of industrial design through learning from different studio leaders and industry collaborators. In their second year onwards, students select and participate in 2 concurrent design studios every semester from a variety of 7 to 10 different design projects. DESIGN INCUBATION CENTER (DIC) DIC is a design research laboratory which works closely with the faculty and students, keeping DID at the forefront of design.

HEALTHCARE People-centered, creative healthcare solutions

LIFESTYLE Innovations for everyday living

Finding comfort through negotiation with objects