Logo Use and Brand Identity Guide
Logo. The standard Weiss logo can stand alone on a page or be combined with a few other elements.
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Horizontal Logo For busy layouts or when space is limited, use the horizontal version of the logo.
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Logo positioning. Maintain minimum spacing between the logo and other elements.
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Logo positioning. Maintain minimum spacing between the logo and other elements.
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Logo do’s and don’ts. The logo can be used in two colors, in black or in white on any of the colors from our palette as a background. *
laying on * When picture use it with %80 Dark Navy
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Colors. Use primary colors for text, headlines and key visual elements. Use other colors for secondary graphics and illustrations. PRIMARY COLORS
Weiss Green Pantone 382U
Weiss Dark Gray Pantone 7547U
CMYK: 46 4 100 0 RGB: 151 193 60 HEX: 97C13C
CMYK: 73 62 59 53 RGB: 50 56 58 HEX: 32383A
Weiss Blue
Weiss Yellow
Weiss Dark Navy
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Typography. Adelle is the primary font. Use Verdana for web paragraphs.
Header1 Header2
HEADER
Header3
Header Header Header
SEMIBOLD
REGULAR
REGULAR
Header4
Header
REGULAR
Header4
Paragraph: Weiss Residential Research (WRR) produces a suite of proprietary tools that empower be er decision-making for everyone, from first time homebuyers to Wall Street hedge funds. These tools are created by the revolutionary Weiss Indices and Weiss Forecasts.
Paragraph: Weiss Residential Research (WRR) produces a suite of proprietary tools that empower be er decision-making for everyone, from first time homebuyers to Wall Street hedge funds.
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Graphic element. Wedge.
Caption or Headline Paragraph: Weiss Residential Research (WRR) produces a suite of proprietary tools that empower be er decision-making for everyone, from first time homebuyers to Wall Street hedge funds. These tools are created by the revolutionary Weiss Indices and Weiss Forecasts.
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Graphic element. Wedge structure.
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Illustration. The triangle is a key element of the logo. Since it is such a modular shape, the triangle can be used to create interesting graphic imagery, including a house or a building. Or it can simply be a decorative shape on a page or presentation slide.
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Using triangles. One perfect square can yield 2, 3 or 4 triangles. Employing different values of the same color can create a dimensional look. Following are some examples.
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Every house is a market
WEISS ANALYTICS 12
Every house is a market
WEISS ANALYTICS 13
Every house is a market
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One sheet Web and contact info
Caption or Headline
Content
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Powerpoint Title Page
Weiss Residential Research LLC
Increase your listing
Accelerate offers
Add visibility into value
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Powerpoint Interior Page
Caption or Headline
Content
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ABOUT
FAQ
TOOLS
CONTACT
Every house is a market PLAY
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