Craze Magazine

craze WANT TO BE A MODEL?

OCTOBER 2014

HERE ARE SOME TIPS TO GET YOU ON YOUR WAY.

A Modeling Scam and the Warning Signs

Strike a Pose

model of the month

craze

Fashion Model Size Requirements

What does it take?

“A good model can advance fashion by ten years.” — Yves Laurent

Contents What does it take? 2 Glamour 4 Easy as 1-2-3-4 4 POINTERS 5 Framing 5 How DO I become a Model?

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Model Of The Month 9 A Modeling Scam and the Warning Signs

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About Final project modeling Agency

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Each month you will come across the most beautiful women to step in front of my lens.

The Craze Magazine will be the birth of new trends and what is hot.

Models will tell you what they like to wear along with interviews with stylist that have been in closets and ones just digging through they drawers to find the best clothing.

Craze is the magazine you need on your coffee table.

For hi gh fashi on mode l i ng t he re are si ze and «l ook » re qui re me nt s. Mode l si ze se e ms t o be t he burni ng que st i on for many. In c he c k i ng around I have found no t wo sourc e s agre e on si ze for fashi on mode l s ( some age nc i e s have he i ght , we i ght and si ze c har t s t hey st ri c t ly go by and ot he rs j ust a ge ne ral l ook ) and I am c onst ant ly fi ndi ng e xc e pt i on. Di ffe re nt fashi on de si gne r and mode l i ng age nc i e s have v ar y i ng st andard t hat c an c hange a few i nc he s he re and t he re de pe ndi ng on t he «l ook » for t hat se ason ( one ye ar t hey are drapi ng c l ot hs ove r sc are c row t hi n mode l s, t he ne xt t hey are form fi t t i ng ove r vol upt uous mode l s) . In ge ne ral , mai nst re am fe mal e hi gh fashi on mode l s are t al l , t hi n, young and be aut i ful . How t al l ? Mai nst re am range - 5› 9» t o 5› 11» w i t h out e r fri nge be i ng 5› 8» t o 6» w i t h t he e xt re me ly rare e xc e pt i on dow n t o 5› 5» and as t al l as 6› 1». Thi n - put s we i ght at 108 t o 130 l bs i n proport i onal t o he i ght . Thi s put s dre ss si ze 6- 8 w i t h t he de si re d fi gure around 34B - 24- 34. Thi s c an range some but w ai st no l arge r t he 25» and maxi mum hi ps 35 ½ . » B e gi nni ng mode l s st ar t mode l i ng i n t he age range of 13- 19 and i f you have not made i t by t we nt y i t i s ove r.

[ I n c h ec kin g arou n d i t l o o k s l i ke fo r F a l l 2 0 0 3 t h ey are b ack to ta l l a n d ve r y th i n 5 › 9 t o 5 › 1 0 » , s ize 2 to 4 b u t I th i n k th ey wou ld love s ize 0 . I f yo u a re USA ave r a g e o f 5 › 6 » s ize 1 0 / 1 2 fo r g e t a b o u t a ny h o p e o f b e in g a h igh f as h ion m o d e l th i s s e a s o n . ] I n add it ion t o t h e a b ove nu m b e r s th e re are s om e gen er al d e s cr i p ti ve te r m s fo r th e « m od el look.» T h e i n d u s tr y l o o k s fo r s o m e on e wh o is s m all to m e d i u m b o n e d , f i t b u t n ot b u f f . Wit h a lo n g g r a ce f u l sw a n l i ke n e ck , a s q u are jaw an d h i g h s tro n g ch e e k b o n e s .

T h e eyes s h ou ld b e w i d e s e t, a l m o n d s h ap e d an d even , wit h t h i ck eye l a s h e s . S k i n s h o u l d b e c lear, s m all p ore d , eve n to n e d w i th n o s c ares , t at t oos , or p i e rci n g . Li p s s h o u l d b e m ed iu m t o f u ll an d te e th s h o u l d b e s tr a i g h t an d wh it e . S h ou ld e r s h o u l d b e b ro a d a n d s q u ared an d you s h o u l d h ave a l o n g l e g g e d look ( m ore leg t h e n to r s o ) . Yo u s h o u l d h ave good p os t u re an d b e a b l e to ca rr y yo u r s e l f gr ac ef u lly. H air s h o u l d b e h e a l thy a n d i n good c on d it ion .

POINTERS Of fo rem o s t i m po r ta nce - k now ing where th e m a i n l i g h t i s co ming fro m. It se e ms t hat m ore a n d m o re o f the l ig hting I se e used in f as hi o n m a g a z i ne s i s a n ove r-unde r-soft box s e t u p. T h i s c re a te s a so ft butte rfly l ight , a te rm f ro m c l a s sic po r tra i t pho to g rap hy. It is al s o a n i di o t - p ro o f li g hti ng . Fo r a model, all you h ave t o d o is sta nd a nd lo o k a t t he c ame ra. I t i s a l s o a ve r y fl a t, uninte re sti n g light .

I f you h ave se e n the pho to s o f the Hollywood s t a r s f ro m the 30›s a nd 40›s you might re m e m b er h ow dra ma tic a nd g la mo rous t hey l ooke d. A l o t o f tha t is fro m the dra mat ic l i gh ti n g . Fo r dr a ma ti c l ig hting to wo rk, t he p e rs o n i n f ro n t o f the ca me ra must posit ion h e rs el f j u st r i g h t. W ith a ll o f the se l ight set u p s t h e re i s a s i ng le ma in l ig ht co mi n g from on e d i rec t i o n a nd yo u must l e a rn how t o use i t. I f t h e l i g h t i s co ming fro m the ri g h t you n e e d t o wo r k t o tha t dire ctio n. Yo u may also f i n d t h a t a c er t ai n type o r di re cti o n of light m ay m a ke yo u l o o k be tte r. This i s a d iffic u l t i de a t o g r a sp unti l yo u have do ne a few s hoot s - b u t i t i s be st to be aw a re o f it right f rom t h e st a r t .

F r a m in g

Easy as 1-2-3-4 An Observation on Posing Classic Fashion

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These are poses that were developed up to the 60s. These follow good compositional design and function to make one look attractive. These became so standardized they were thought of a mannequins.

This is the style most used in catalog modeling.

Anti-Classic or High Fashion

03 There are several points that I think a model should be aware of and cultivate when in front of the camera.

Again, this is from the photographer›s perspective and has to do with a technical part of photography.

A n o t h e r p o i n t t h a t i s i m p o r t a n t t o u n d e rstand is how much of you will show in the p i c t u r e . Wo r k i n g f u l l l e n g t h i s q u i t e d i f f e r e n t from doing a tight head shot. With full length body posture , arm placement and leg position are ver y impor tant. With a head shot, who c a r e s w h a t y o u r b o d y i s d o i n g , i t ’s t h e f a c e and expression that is ever ything. Knowing how much of you is going to show allows you to concentrate on just the part that is showing.

All of the previous is dictated by one thing, what is the purpose of the shoot? Selection of lighting, focus, camera format, framing and you are determined by the purpose of the s h o o t . I t i s i m p o r t a n t fo r yo u t o h ave s o m e i d e a w h a t t h e f i n a l p h o t o i s t o c o n v e y. T h i s will help you to understand your motivation and purpose in the photo. This helps you to know what sor t of expressions, gestures, and poses you should do. If the photo is to sell g r ave - s i d e s e r v i c e s fo r a f u n e r a l h o m e , t h e n your winning smile that sells tooth paste j u s t wo n ’t d o. I t h i n k a l o t o f p h o t o g r ap h e r s would rather view you as a collaborator in a photo rather than another prop to move around.

A rebellion against the classic posing started with the 60s rebellion to look unique. This has intern become its own stylized look that is seen mostly in fashion editorial. This style breaks compositional lines and goes for distorted, awkward, deformed and yes ugliness.

Commercial print/Acting

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Most often the pose is tied to direct non-verbal communication. An ad has an advertising message that need to be stated and how the model is positions carries the statement.

Glamour

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This area has its own unique set of poses. It is built on Classic fashion and good design but emphasize the sensual and sexy.

How DO I become a Model?

Fashion modeling does not take place in small town America.

modeling. This segment of modeling is composed mostly of young models. By the time a model is 30, his or her career There is no single path to follow for getting started. Different is over. There is always a need to find the next generation of models have found success through different routes. If you want to models. Modeling agency personnel (owner, booker), photogbecome a doctor, for example, there is a set course of schooling, raphers, art directors, and of course the «model scouts» are experience, and testing to follow. But for a career in modeling, there the ones who are out there looking. Some agencies are large is no clear path. Some of the ways that I know models have gotten enough to employ an individual whose sole job is to look for started in the past are listed below. Although it is by no means an that next generation of new talent or to fill the new needs of a exhaustive list, it might help you launch your career in modeling. client. Unfortunately, rip-off organizations, web space salespeople, and scoundrels often use the term «model scout», so you Front Door - Go to the Source should be suspicious of those calling themselves model scouts.

But there are many stories of models being discovered at the The bulk of the work in modeling is booked through modeling agenmall, on the beach, or in some other public place. If you hope cies. So, literally, go to the front door of the modeling agency. This is to start your career in modeling by waiting for the fates to the number one way for a wannabe model to start.You will have to smile on you, you must plan on spending a lot of time hanging do some research. First, find out where the modeling agency door is, in out in public places. whether locally or in some big city. Second, determine that it is not a Scam Agency.You can also approach a modeling agency through their Try to Buy Success open call, by scheduling an interview, or by submitting a cover letter and photographs. Give them a call or email them and ask how they There is a whole industry built around this approach to getting want new talent to contact them. There is no reason to try another. started in modeling.Very few career models, however, actually succeed through this avenue. This area includes many of the Know Someone modeling schools, modeling camps, model searches, internet listing services, modeling contests, modeling conventions, and Some models get started because they have an in.You hear stories of pageants. This is not to say that these activities can›t be intersomeone who has a friend who models and goes to a photo shoot esting, educational, and fun. But most of these organizations with them and is then “discovered” by the photographer. Or maybe will take on and take money from almost anyone who wants someone has an aunt who modeled or runs an agency and helped to be a model. This leads to a very low percentage of career him or her get started. Others might work in a related field and one models that actually come from these activities. Most of these day finds them working not beside the camera but in front of it. In organizations survive by playing on one›s dreams, ignorance, smaller markets child models are most often used because they are and pocket book and not by finding and developing top modelan art director’s, buyer’s, or photographer’s child. Knowing someone ing talent. But in spite of this, sometimes someone does make in the business can help you get started in a modeling career. it and this is what these organizations feature in their sales pitches and videos.

The Fates Modeling agencies are constantly looking for new talent. This is especially true in fashion

Model Of The Month

Written by Felecia Bearden

“I learned how to embrace everything. I pushed all of those thoughts of people telling me no and laughing at my flaws out of my head. And once I did that…I had all the confidence in the world.”

And embracing is what she did…Born in Compton, Shar’ell Davis entered the modeling game during her sophomore year of college. Not knowing exactly what she was getting into…She started taking the modeling world by storm when she enrolled at the FPM Modeling agency.

“I was told for a really long time that I should model. But my self-esteem issues got in the way all the time. But, I soon realized that I love being able to bring the clothes I wear to life. I mean…I don’t have a knack for making clothes…but I do know how to bring them to life.”

Dressed in a crop top sweatshirt, Davis sat laughing and chatting as she prepared herself for her Saturday ritual of hair, make-up and the camera.

But she soon fell silent as the photographer began to move the girls in and out of the studio.

“This shoot is a little bit different for me. The last shoot I was not as focused as I should have been. I mean…I felt like I did well but, my mood and my energy were off. And when those pictures came back and I was no longer the center of it all…and a new girl was. It didn’t make me feel good.”

As Davis continued to reminisce about her results from previous shoots and how they made her not only fix the problems she encountered but become thankful for those around her. She began to smile as started to talk about her support system and the words of encouragement that has gotten her through it all.

“My biggest supporter is my dad. He has told me from day one that I am beautiful no matter what. I really didn’t understand at first because I was a baby but now that I see it and now that I have embraced it. I thank him for that.”

As the youngest of both her father and mother, Davis said that it is because of him that she has made it this far. She said that it is because of his strength and his courage that she can move forward.

‘He told me that I would always be something no matter what I did. And I think that is important for any model or child striving to do what is they desire to be in life. Let’s be honest, the world is changing everyday and the people are not as giving and nice as they should be. So, I thank him for just being there and being that strength that I need. And teaching me that no matter how many no’s or how many bad things that others have to say, that I will always be something no matter what.”

But when asked about her advice for upcoming models, this is what she had to say.

“Do not give up! If this is something that you dream about or that you think about… then go for it. If walking down the runway and being in front of a camera is apart of your life or your cell structure…do not give up. The money will come and the yes’s will happen but you just have to keep pushing with it.”

But those no’s are what made Davis stronger. She said that was her biggest struggle because it made her learn to motivate herself without the encouragement of others.

“I have trouble accepting no as motivator. I consider myself my own worst critic because when I feel stuck or unproductive, I tend to tear myself down instead of taking it as a learning experience to improve on my craft.”

She also said that by learning how to cope with the idea of not fitting everyone’s objective was a humbling experience. She advises those looking or aspiring to become a model to really check those egos at the door because confidence is one thing…but reality can be is another.

A Modeling Scam and the Warning Signs War ning signs of a s cam, or a less than l e g i ti mate , or a poor ly run agency. If you find a ny o f these war ning signs, it d oes not nece ssa ri ly m ean t he business is a scam operatio n b u t b e s u re t o ask a lot of ques tions, and be su re th e b usiness give s good answers . Always c h e c k re fe renc es! New York City is the except i o n to many of t hese wa rning s igns .

1 ) N ewspaper c la ss ified ad s or d is play a ds l o ok ing for any k ind of mod el or talent ( o th e r th a n nude glam our mod eling, i.e . mod els fo r th e a dult ent er t a inment industr y). Reputa b l e mod e ling agenc ies receive plenty of wou l d- b e mod e l inquir ies so they don›t need to adve rti s e for m odels. If they are s hor t of tale n t th ey w i l l send t heir scouts out to public plac e s to l o ok for pot ent ial talent.

2 ) P i c t ures of famous New York supermo de l s o n the walls of t heir offices , or thes e m o de l s› c om p c ards on a wall rack. Top New York f a sh i on models do not need a modeling agen c y i n s mal l t own U SA .

3 ) U p - front fees. These could be s igning fe e s, n ew ac c ount fees, evaluation fees , etc . If a n age n cy has t o c h arge money at the front e n d i t m e ans t hat t here is not enough money a t th e b a c k end. It also means that the agency p ro b ab ly does not have enough mod eling wor k to b e a ble t o sur v ive on commiss ions ,

a n d th e re fo re , n o t e n o u g h wo r k fo r a m o d e l to su r v i ve o n e i th e r.

4 ) We a re i n te re ste d i n yo u b u t yo u n e e d t o te st sh o o t w i th o u r p h o to g r ap h e r a n d i t › s go i n g to c o st yo u . » L e g i ti m a te a g e n c i e s w i l l p ro v i de yo u w i th a l i st o f p h o to g r ap h e rs t h a t yo u m ay go to o n yo u r ow n . Ma ny w i l l h ave a p l a c e by th e f ro n t do o r fo r p h o to g r ap h e r s › b u s i n e s s c a rds th a t yo u c a n ta ke o n yo u r w ay o u t . Yo u sh o u l d b e f re e to go to a ny p h o to g rap h e r yo u c h o o se . I f th e a g e n c y te l l s yo u th a t yo u mu s t u se th e i r p h o to g r ap h e r, w a tc h o u t. A t w i s t o n th i s th e m e i s w h e n th e a g e n c y p rovi d e s t h e p h o to se ssi o n a t n o c h a r g e , th e n c h a r g e s yo u a h i g h fe e ( e x a m p l e , $ 7 0 0 ) fo r a « p ro fe s s i o n a l » m a ke u p a r ti st. Yo u w i l l n e e d p h o to s a t s o m e p o i n t b u t yo u sh o u l d b e f re e to sh o p a ro u n d a n d f i n d yo u r ow n p h o to g r ap h e r a nd m a ke u p a r ti st.

5 ) We a re i n te re ste d i n yo u b u t yo u n e e d t o go th ro u g h o u r c l a sse s f i r st a n d i t i s go i n g to c o st yo u . » A g a i n m o n ey a t th e f ro n t e n d m e a n s n o t e n o u g h m o de l i n g wo r k a t t h e b a c k e n d. A c o m b i n a ti o n sc h o o l /m o de l i n g a g e n c y h a s a c o n f l i c t o f i n te re st. Fo r e x a m p l e , SAG ( S c re e n A c to r s G u i l d) m e m b e r a g e n c i e s c a n n o t o f fe r b o th .

What are we?

F i n a l Projec t M odeling is an information , ad v i c e , and resource agency for thos e inte re s te d in lear ning about a career in mode l i n g . Alt hough t he agency provid es helpfu l i n for m at ion t o would-be mod els, it is no t m e ant t o be t he final authority on the m o de l i n g business. Th is is not a big moneyma k i n g agenc y but a agency I put together in h o p e s t hat it will be us eful to anyone sta r ti n g out in m odeling. Through bas ic ed uca ti o n a l infor m at io n I have tried to provide a s o u rce t hat will help would-be mod els avo i d th e s cam ar t ist s and the rip-offs and have a p o s i tive exper ien ce following their drea m to w here ever it may lead.

About Final project modeling Agency

o th e r m o de l i n g a g e n c i e s. We di d te st sh o o t s t o b u i l d p o r tfo l i o s, deve l o p c o m p o si te s, a n d t o g i ve n ew m o de l s e x p e r i e n c e i n f ro n t o f th e c a m e r a .

S o m e year s ago I star ted a webs ite for Mu c h o f my ti m e w a s sp e n t l e a r n i n g a b o u t t h e a r t my p hot ogr aphy and video business , Hulk o f my c r a f t a n d h ow to e n te r i n to th e m o d e l i n g C h u rchboi Productions . Surpris ingly, alb u si n e ss, m a ke u p, h a i r sty l i n g , p o si n g , w a rd ro b e , a n d th ou g h it was directed tow ard s how ing my h ow to b r i n g i t a l l to g e th e r w i th c a m e r a a n d l i g h t c raf t, it also drew a number of inquires f ro m i n g to c re a te a g re a t p h o to. To day my sp e c i a l t y h a s wou l d- be ac t or s, actres s and models wan tb e e n so l e ly o n f a sh i o n p h o to g r ap hy. B u t w h a t w a s i n g to know if I did free test s hoots and i m p o r ta n t w h e n I w a s wo r k i n g w i th m o de l s t h e n i s as k i n g for c areer advice . Ultimately, it le d sti l l go o d to k n ow to day. to th e developm ent of this Agency. W hen I l au n c hed t he fir st version of F PM Agency, I O th e r a g e n c i e s a n d p h o to g r ap h e r s w h o t e a c h o n w as a m azed at t he interes t it generated . T h e m o de l i n g a re f ro m th e p e r sp e c ti ve o f a m o d e l i n g F P M Agenc y now attracts more than 100 a g e n c y o r a wo r k i n g m o de l . My p e r sp e c ti ve i s t h a t v i s i to r s a m ont h. o f a wo r k i n g p h o to g r ap h e r i n a m e tro p o l i t a n a re a , History of the Agency

I c on tinuously add content, jobs and res o u rces t o keep the agency current and u s e f u l t o onlooke rs. W hen I get recurrin g q u e s tions, I also add them to the blog an d s o on t o be website . The information is f re e of c h a r ge . I do sell some photo-s hoots, h e a d s h ots, and phot o ed iting, w hich helps off s e t th e c ost of maintaining the agency. Yo u r p u rc hase will help to keep the s ite up an d r u n n ing.

My Background

Fo r m ore t han 7 years I have been creati n g f a shion and commercial photographs an d have wor ked w ith New and old mod e l s i n c l u ding

L o s A n g e l e s, Ca l i fo r n i a . T h i s i s di f fe re n t f ro m wo r k i n g i n N ew Yo r k Ci ty, th e h e a r t o f th e f a s h i o n i n d u s tr y. H oweve r, I k n ow f ro m my ow n e x p e ri e n c e w h a t sk i l l s a n d q u a l i ti e s o th e r p h o to g r ap h e r s wa n t t o s e e i n a m o de l .

Thank You

Fo r g i v i n g th i s A g e n c y di re c ti o n , I wo u l d l i ke t o th a n k eve r yo n e w h o e m a i l e d m e w i th g re a t q u e s ti o n s. Fo r p ro o f re a di n g th e v a r i o u s dr a f ts I wo u l d l i ke to th a n k Ky ro n , R e g a n , a n d Ke n da h l . M y m o t h e r, a g r a m m a r h o u n d, b e c a m e th e f i n a l a u th o r i t y o n w h a t w a s c o rre c t a n d I th a n k h e r fo r th a t . A s p e c i a l th a n k s to D e b r a fo r h e r h a rd wo r k o f e d i t i n g t h e Ma g a z i n e o n e m o re ti m e .

Bringing Dreams Into Reality

Final Project Models Strike a Pose With Us

FPM Agency 20004 Pricetown Ave, Carson, CA 90746 T 310-755-8568, F 310-762-6916 bjzphotography@icloud.com www.brandanjzachery.net

All Rights Reserved to FPM Agency