BRAND GUIDELINES
By
INTRODUCTION Welcome to the Brand Identity system for Bondi Radio. This style guide has been created to ensure consistent application of your identity across all platforms and mediums. Bookmark it for easy reference.
MAIN LOGO Your logo is a strategic business asset. Treat with care.
1
Your main logo in full colour.
2
Looks rather fetching on a dark background too.
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2
MOVING PARTS Your logo consists of moving parts which may be applied separately, according to the medium or platform. Together, they comprise your logo.
1
Brand Mark
2 Logo
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2
DO’S Golden rules that honour your brand identity wherever it goes.
1
Let your logo breathe, it needs some space.
2
Make sure your logo stands out against a busy background.
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2
DON’TS Key points to maintain the integrity of your Brand Identity.
1
Do not rotate your logo, it gets dizzy.
2
Avoid placing your logo on alien colours.
3
Prevent your logo from disappearing into the background.
4
Careful not to stretch when resizing.
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2
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BRAND COLOURS Colour gives your brand its personality and reflects its values.
CMYK color model used in color printing. CMYK refers to the four inks used in color printing: cyan, magenta, yellow and key (black). RGB
color model in which red, green, and blue light are added together to reproduce colors, used for all electronically displayed documents.
HEX
used in HTML, CSS, and other computing applications, to represent colors.
Sunset (brandmark) 20%
Ocean (brandmark)
40%
CMYK
C 0
M 55
RGB
R G 255 142
HEX
ff8e70
Y 53
60%
80%
K 0
B 112
Charcoal (logotype) 20%
40%
CMYK
C 0
M 0
Y 0
RGB
R 19
G 19
B 19
HEX
131313
60%
K 97
80%
20%
40%
CMYK
C 78
M 8
Y 59
RGB
R 19
G 169
B 138
HEX
0aa98a
60%
K 0
80%
FONTS FOR PRINT Use the following fonts for print applications. Examples include brochures, business cards, letterheads and business collateral. 1. Headings 2. Sub-headings 3. Body copy
1. Headings
AA
Courier Regular Upper Case
2. Sub-headings
3. Body Copy
Courier Regular Title Case
Aa
Aa
Courier New Sentence Case
Example:
MAIN HEADING Sub-Heading Aquis dellabo. Et am, voluptae. Namusapis volorep reribus, qui corrore pelleca tiationseque nulla si iligendam que re pliquunt odi dolut voloriam, sum et pa sit erroviducita. Aquis dellabo. Et am, voluptae. Namusapis volorep reribus.
Aquis dellabo. Et am, voluptae. Namusapis volorep reribus, qui corrore pelleca tiationseque nulla si iligendam que re pliquunt odi dolut voloriam, sum et pa sit erroviducita. Aquis dellabo. Et am, voluptae. Namusapis volorep reribus.
FONTS FOR WEB Use the following fonts when creating business or brand collateral from a computer. Examples include emails, documents and presentation decks. 1. Headings 2. Sub-headings 3. Body copy 4. Email Body Copy 5. Email Signature
1. Headings
2. Sub-headings
3. Body Copy
Courier Regular Title Case
Aa
AA
Aa
4. Email Body Copy
5. Email Signature (Arial Narrow)
Courier Regular Upper Case
Aa Courier New Sentence Case
keith hodgson : bondi radio 143 curlewis st bondi nsw 2026 hodgie@bondiradio.com.au + 61 405 794 165 website : facebook : twitter
Courier New Sentence Case
FILE TYPES Printing is a high-resolution business, and it demands a particular type of file. Requirements like ‘low-res’ or transparent backgrounds are unique to the online environment. For the correct application of your logo, it is important to know the difference between the file types provided. Because we care, we’ve prepared a reference guide for you.
.jpg
Use your .jpg file for online applications or for printing.
.png
Your .png file has a transparent background. Use this file for online when applying onto a background image.
Your .pdf file is the most versatile of the file types as it can be used across all mediums. Use your .pdf for print.
.eps
Your .eps can be used for high resolution printing (eg. billboards, posters or book covers).
APPLICATION & USAGE Your brand identity extends to every touchpoint and is now ready to take on the world.
* Website and social media channels yet to come.
Bondi Radio | Brand Identity Guidelines
November 2013 | brandiam.com.au