BRAND GUIDELINES
By
HI SHANE Introducing the brand identity system for SHANE SOS. This style guide will help you keep your brand identity consistent across all platforms and mediums. Bookmark it for easy reference.
2
3
MAIN LOGO Your logo is a strategic business asset and a reflection of your unique essence. It’s job is to represent you when you are not around. Treat it with love.
4
1
Your logo in black
2
And in white
1
5
2
COLOUR LOGOS You never know when or where your logo will need to appear. You can drop your logo in just about anywhere.
1 Yellow
6
2
Neon blue
3
Ocean blue
1
2
7
3
COLOUR LOGOS The colour versions are to mix things up a bit when uploading to SoundCloud and MixCloud.. if you want.
1 Pink 2 Purple 3 Green 4 Orange 8
9
1
2
3
4
BRAND MARK Your logo contains a distinctive brand mark that may be used separately.
1
Brand mark
2 Logo 10
1
11
2
DO’S Golden rules that honour your brand identity wherever it goes.
12
1
Make sure your logo stands out against a busy background
2
Let your logo breathe, it needs space
1
13
2
DON’TS Key points to maintain the integrity of your brand identity.
14
1
Do not rotate your logo, it gets dizzy
2
Avoid placing your logo on alien colours
3
Prevent your logo from disappearing into the background
4
Careful not to stretch when resizing
1
2
3
4
15
FONTS Your brand identity is a system of elements that combine to make your brand distinctive, recognisable, unique and memorable. We suggest the following fonts for your business collateral.
1 Headings - Helvetica Regular
16
2
Body copy - Hevetica Light
4
Font for email body copy - Arial
3
Font for email signature - Times New Roman
1
2
3
Helvetica Regular Upper Case
Helvetica Light Sentence Case
Arial Regular Sentence Case
AA 4
Aa
Times New Roman Sentence Case
17
Aa
Aa
DJ SHANE SOS | Shane Barnes shane@blissbomb.com.au | + 61 410 400 103 Facebook | Mixcloud | SoundCloud
FILE TYPES Your identity kit comes with two different file types: one for print and one for web.
18
19
.png
your .png file can be used for most applications.
your .pdf is high-res for when you need to print.
LET’S DO THIS Like you, your brand identity is ready to take on the world. Look at it go.
20
21
BIG BRAND LOVE
SHANE SOS | Brand Identity Guidelines V1
22
February 2014 | brandiam.com.au