Manifesto
SF MOMA Uncover Magazine Grand Old Type Party Collective Pencils Café Revéille Vote Oak NYC From: Concept Store
2 017
Manifesto
足足足足2 017
Manifesto
I believe design is about more than just the aesthetic. Design is about context and response. It is about creating relationships between forms, people, and ideas. I believe design can and should be used as an avenue for change. The simplest solutions are often the best. Design should be straightforward and direct. Without an idea, design has no foundation. This book contains a selection of my personal work that represents my design beliefs. Thanks for looking.
Index
SF MOMA Uncover Magazine Grand Old Type Party Collective Pencils Café Revéille Vote Oak NYC From: Concept Store
11 27 53 75 93 115 135 159
BRANDI STEELE
M A N I F E S TO
01
Info
More Than A Museum —SF MOMA
Conceptual Campaign Visual Systems 2 Eszter Clark, Instructor Spring 2017 Print Design and Illustration
PROJECT 01
01 of 15
SF MOMA
12
Background
The newly renovated SF MOMA has always been a unique place of exploration and sanctity, but now with it’s new design comes new opportunity and greater status in the art world. The sheer amount of available space in the MOMA provides for advancement in education and creation, as well as a place for solitude. SF MOMA is a force in the art community and an inspiration in the city and around the world.
Concept
A conceptual poster series was created, stemming from the idea that a museum can impact each individual in a different fashion. The posters that represent the San Francisco Museum of Modern Art, focus on three main perspectives. That the San Francisco Museum of Modern Art can be seen as a landmark, a sanctuary and a school. The overarching goal was to show that SF MOMA is not a museum, but it is more than a museum. After choosing those specific perspectives I built on them through the use of graphic illustration. Each poster features an orb-like illustration that symbolizes the essence of the museum; open to adapt and form to the world around it. The white graphics exist to interpret the feeling of each of those chosen perspectives.
BRANDI STEELE
M A N I F E S TO
13
PROJECT 01
03 of 15
SF MOMA
14
BRANDI STEELE
M A N I F E S TO
16
BRANDI STEELE
M A N I F E S TO
17
PROJECT 01
07 of 15
SF MOMA
18
BRANDI STEELE
M A N I F E S TO
19
PROJECT 01
09 of 15
SF MOMA
22
BRANDI STEELE
M A N I F E S TO
24
BRANDI STEELE
M A N I F E S TO
25
PROJECT 01
15 of 15
SF MOMA
BRANDI STEELE
M A N I F E S TO
02
Info
PROJECT 02
Inspired Design —Uncover Magazine
Design Magazine Visual Systems 1 Julia Lemke, Instructor Spring 2017 Editorial and Set Design
01 of 25
U N C OV E R M AGA Z I N E
28
Background
As creative people, the passion and drive to marry concept and creation is a never ending cycle. We are constantly producing and reproducing ideas and formulating their final executions. Yet in the midst of all this ideation we are finding even more new ways to produce our ideas, which then generate future ideas. The balance of changing mediums, new sources of inspiration, the expanding role of technology; all are constantly influencing the outcome of a design.
Concept
“Uncover� is a magazine created to inspire creativity and shed light on the many design perspectives. Using one concept/word to influence the entire issue, the magazine will constantly change. As design adapts through style and context, Uncover aims to evolve with it. The magazine follows the designer through their process of inspiration, creation and finished product. Essentially the magazine is the raw, uncut behind the scenes look at the making of the cover. The inaugural issue was designed to highlight the relationship between the designer and craft. The cover design was made entirely to scale and crafted in a digital to analogue process. Varying mediums such as laser cutting, string art, graffiti, paper art and more, were explored and utilized for the design.
BRANDI STEELE
M A N I F E S TO
29
PROJECT 02
03 of 25
U N C OV E R M AGA Z I N E
30
Logomark Anatomy
Bookman Oldstyle Bold / 230 pt.
BRANDI STEELE
-5
-44
M A N I F E S TO
31
15°
-12
PROJECT 02
-46
-36
05 of 25
-11
U N C OV E R M AGA Z I N E
32
BRANDI STEELE
M A N I F E S TO
33
PROJECT 02
07 of 25
U N C OV E R M AGA Z I N E
36
BRANDI STEELE
M A N I F E S TO
37
PROJECT 02
11 of 25
U N C OV E R M AGA Z I N E
38
BRANDI STEELE
M A N I F E S TO
39
PROJECT 02
13 of 25
U N C OV E R M AGA Z I N E
40
BRANDI STEELE
M A N I F E S TO
41
PROJECT 02
15 of 25
U N C OV E R M AGA Z I N E
42
BRANDI STEELE
M A N I F E S TO
43
PROJECT 02
17 of 25
U N C OV E R M AGA Z I N E
44
BRANDI STEELE
M A N I F E S TO
45
PROJECT 02
19 of 25
U N C OV E R M AGA Z I N E
BRANDI STEELE
M A N I F E S TO
47
PROJECT 02
21 of 25
U N C OV E R M AGA Z I N E
BRANDI STEELE
M A N I F E S TO
49
PROJECT 02
23 of 25
U N C OV E R M AGA Z I N E
50
BRANDI STEELE
M A N I F E S TO
51
PROJECT 02
25 of 25
U N C OV E R M AGA Z I N E
BRANDI STEELE
M A N I F E S TO
03
Info
PROJECT 03
Where Type Talks —Grand Old Type Party
Typography Festival Visual Systems 1 Julia Lemke, Instructor Fall 2016 Identity, Print and Web Design
01 of 21
PROJECT NAME
54
Background
Every single day, the political climate in America is changing at a rapid speed. Choices are being made, laws are being written and actions are playing out on the world’s stage. While our political officials are free to say, do and criticize, from any platform they choose; designers should be exploring those same risks. As designers we have an untapped power in the political space, it is time to start using it.
Concept
When I was asked to design a conceptual festival, in the heat of the 2016 election, the idea for the GOTP came naturally. The Grand Old Type Party (GOTP) is a 6-day typographic festival showcased in San Francisco. A line up of typographic based talks, workshops, and gallery shows, make up this one of a kind festival. Designers are encouraged to submit typographic works inspired by politics today, for display throughout the various galleries. The goal is to engage both designers and the public to speak on important issues and injustice in the world. The call to action: no omitted matter, simply means nothing should be held back. It is time for us to speak up.
BRANDI STEELE
M A N I F E S TO
55
PROJECT 03
03 of 21
G R A N D O L D TY P E PA RTY
56
BRANDI STEELE
M A N I F E S TO
57
PROJECT 03
05 of 21
G R A N D O L D TY P E PA RTY
58
BRANDI STEELE
M A N I F E S TO
59
PROJECT 03
07 of 21
G R A N D O L D TY P E PA RTY
60
BRANDI STEELE
M A N I F E S TO
61
PROJECT 03
09 of 21
G R A N D O L D TY P E PA RTY
62
BRANDI STEELE
M A N I F E S TO
63
PROJECT 03
11 of 21
G R A N D O L D TY P E PA RTY
BRANDI STEELE
M A N I F E S TO
65
PROJECT 03
13 of 21
G R A N D O L D TY P E PA RTY
66
BRANDI STEELE
M A N I F E S TO
67
PROJECT 03
15 of 21
G R A N D O L D TY P E PA RTY
68
BRANDI STEELE
M A N I F E S TO
69
PROJECT 03
17 of 21
G R A N D O L D TY P E PA RTY
70
BRANDI STEELE
M A N I F E S TO
71
PROJECT 03
19 of 21
G R A N D O L D TY P E PA RTY
72
BRANDI STEELE
M A N I F E S TO
73
PROJECT 03
21 of 21
G R A N D O L D TY P E PA RTY
BRANDI STEELE
M A N I F E S TO
04
Info
PROJECT 04
All in the Spectrum —Collective Pencils
Pencil Packaging Packaging Design 2 Michael Osborne, Instructor Fall 2015 Packaging Structure and Identity Design
01 of 17
COLLECTIVE PENCILS
76
Background
The project brief asked for the design of a new packaging structure for colored pencils. From there I formed a brand, known as Collective Pencils, and built the visual language around it. The problem I focused on was tackling the visualization of every color, much like “knowing what you’ve got.” The secondary goal was to create a pencil box that is cost effective and sustainable, in addition to being beautifully designed. The final product is a sturdy and lasting box, using a series of trays with free standing supports, entirely made of paper products.
Concept
Collective Pencils were designed with color in mind. An importance was placed on building a structure that makes all pencils accessible and visible at once, in turn creating a beautiful spectrum of colors. The box was inspired by the Pantone Swatch Book, with its mobility and function within the structure. It was then translated into a physical box that celebrates color.
BRANDI STEELE
M A N I F E S TO
77
PROJECT 04
03 of 17
COLLECTIVE PENCILS
78
Structure Breakdown
1 2 3 4 5 6 7 8 9 10
Top Wall Left Wall Color Panel/Tray Interior Block Bottom Wall Right Wall Angle Wall Large Stand Medium Stand Interior Stand
BRANDI STEELE
M A N I F E S TO
79
1
2
3
6
8
9
10
4
7
5
PROJECT 04
05 of 17
COLLECTIVE PENCILS
80
BRANDI STEELE
M A N I F E S TO
81
PROJECT 04
07 of 17
COLLECTIVE PENCILS
BRANDI STEELE
M A N I F E S TO
83
PROJECT 04
09 of 17
COLLECTIVE PENCILS
84
BRANDI STEELE
M A N I F E S TO
85
PROJECT 04
11 of 17
COLLECTIVE PENCILS
86
BRANDI STEELE
M A N I F E S TO
87
PROJECT 04
13 of 17
COLLECTIVE PENCILS
BRANDI STEELE
M A N I F E S TO
89
PROJECT 04
15 of 17
COLLECTIVE PENCILS
90
BRANDI STEELE
M A N I F E S TO
91
PROJECT 04
17 of 17
COLLECTIVE PENCILS
BRANDI STEELE
M A N I F E S TO
05
Info
PROJECT 05
Pink Makes the Drink —Café Réveille
Cafe Rebrand Strategies for Branding Thomas McNulty, Instructor Summer 2016 Graphic Identity
01 of 21
CAFÉ RÉVEILLE
94
Background
Café Réveille is located in the SOMA district in a naturally lit, open space. Designed to be a place of community and warmth, the café thrives without wifi or outlets, in an effort to create that neighborly interaction. The café exists as a branch to the overarching Réveille Coffee Co. brand, which makes the one of a kind nature of this café truly stand out. The juxtaposition of coffee to wine bar, simply adds to the personality. In homage to the brand’s origins, this location features the perfect mix of sleek California design and French outdoor café. From its popping pink tabletops to the concrete floors this restaurant is full of good vibes. Come for the coffee. Stay for the Orange Blossom Water Waffles.
Concept
Above all else, Café Réveille is a collaborative effort. Housing two entities under one roof, with individual identities the current branding has begun to overwhelm the overarching brand. To reconnect the two specialties and ultimately enhance the intricacies of the café, a new logomark was created. A variety of word marks were explored before landing on this lettering style. The organic nature of the mark, pulls on the organic nature of the brand.
BRANDI STEELE
M A N I F E S TO
95
PROJECT 05
03 of 21
CAFÉ RÉVEILLE
96
Logomark Anatomy
Hand Drawn Lettering Digitally Edited
BRANDI STEELE
Extended Tail
M A N I F E S TO
97
(E’s) Repeat & Tilt for Unity
PROJECT 05
Organic Tilt
05 of 21
Round Edges for Friendliness
CAFÉ RÉVEILLE
98
BRANDI STEELE
M A N I F E S TO
99
PROJECT 05
07 of 21
CAFÉ RÉVEILLE
100
BRANDI STEELE
M A N I F E S TO
101
PROJECT 05
09 of 21
CAFÉ RÉVEILLE
102
poundcake _
WITH YOGURT AND LEMON ZEST
BRANDI STEELE
ginger molasses _
FRESH GINGER, BLACK HACK PEPPER
M A N I F E S TO
103
PROJECT 05
11 of 21
CAFÉ RÉVEILLE
104
BRANDI STEELE
M A N I F E S TO
105
PROJECT 05
13 of 21
CAFÉ RÉVEILLE
106
BRANDI STEELE
M A N I F E S TO
107
PROJECT 05
15 of 21
CAFÉ RÉVEILLE
108
BRANDI STEELE
M A N I F E S TO
109
PROJECT 05
17 of 21
CAFÉ RÉVEILLE
110
Juices & Smoothies
Freshly Squeezed OJ
06
24 Carrot
07
Carrot Juice, Orange Juice, Housemade Yogurt, Honey, Lemon
Sunrise Smoothie
08
Blueberry, Banana, Kale, Coconut, Strawberry, Flax Seed, Almond Milk, Almond Butter
B.A.N.A.N.A.S
08
Bananas, Apple, Turkish Apricot, Housemade Yogurt, Honey, Blood Orange, Flax Seed, Almond Milk
Fruits & Grains
Chia Pudding
09
Kiwi, Citrus Supreme, Pepitas, Honey, Almond Milk
Brown Rice Porridge
09
Toasted Pecans And Walnuts, Streusel, Housemade Jam, Dried Fruit, Side of Almond Milk
Housemade Yogurt
08
Housemade Yoghurt, Ginger Honey Syrup, Housemade Jam, Steelcut Oat Streusel, Toasted Almonds
Classics
Egg Sando
07
Sunny Up Egg, Gruyere, American, Garlic Aioli, Greens, Avocado Add House Made Merguez or Bacon +$2
Homestyle Breaky
14
2 Eggs (Sunny Up or Scramble), Fingerling Potato, Choice of Bacon or Merguez, Toast w/ Housemade Ham
Salmon Tartine
11
Housemade Gravlax, Creme Fraiche, Levain Toast, Fresno Pepper, Orange Supreme, Toasted Walnuts, Herbs
Hotcakes
12
Oat Streusel, Toasted Nuts, Berries, Coconut, Maple Syrup
Mushroom Hash
13
Fingerling Potatoes, Mushrooms, Sunny Up Eggs, Mustard Butter, Herbs, Toast
Toasts
Avocado
05
Pan De Mie, Avocado, Arbequina Evoo, Maldon Sea Salt
AB And J
05
Pan De Mie, Almond Butter, House Made Jam
Soft Scramble
06
Pan De Mie, Cage Free Eggs, Herbs
BRANDI STEELE
M A N I F E S TO
111
Shared
Hummus
08
Chickpeas, Tahini, Israeli Salad, Lavish
Ceviche
13
Cod, Rock Shrimp, Leche De Tigre
Mac and Cheese
12
Gruyere and Cheddar
Meatballs
10
Wild Boar Italian Sausage, Arrabiata Sauce
Salads
Kale Salad
11
Kale, Egg, Blue Cheese, Cherry Tomato, Avocado, Bacon
Reveille Chopped Salad
09
Zucchini, Avocado, Squash, Corn, Asparagus, Herb Vinaigrette
Soba Salad
11
Tahini Dressing, Peas, Carrot, Pickled Ginger, Cucumber
Quinoa and Farro Salad
11
Pickled Vegetables, Almonds, Raisins, Kale, Orange, Soft Boiled Egg
Spring Salad
11
Butter Lettuce, Pea Tendril, Carrot, Crouton, Cherry Tomato
Sandwiches
Burger
15
Garlic Dijon Mayo, American Cheese, Gruyere, Greens
Fried Chicken
14
Pan De Mie, Napa Cabbage, Korean Bbq, Ranch Fraiche
Fish Sandwich
14
Old Bay Seared Cod, Dressed Greens, Lemon Aioli
B.L.T.
13
Heirloom Tomato, Thick Cut Bacon, Lettuce, Garlic Dijon Mayo
Veggie Burger
14
Bulgur Quinoa Patty, Chili Crema, Gruyere, Avocado
Fish Tacos
16
Tilapia, Avocado Crema, Cabbage, Black Beans
Sides Corn Elote, House Cut Fries, Corona Beans, Cheddar Cornbread, Roasted Vegetables and Grains
PROJECT 05
19 of 21
CAFÉ RÉVEILLE
112
BRANDI STEELE
M A N I F E S TO
113
PROJECT 05
21 of 21
CAFÉ RÉVEILLE
BRANDI STEELE
M A N I F E S TO
06
Info
PROJECT 06
Voicing What Matters —Vote
Politcal Voting App Graphic Design 3 Michael Taylor, Instructor Fall 2015 UX/UI Design
01 of 19
V OT E
116
Background
“Vote” is a mobile app designed to re-imagine the current voting system. It is easy to see the overwhelming flaws embedded in the design of the traditional voting system. Due to the lack of flexibility and easily formed confusion, we are left with a society of unengaged voters. At a time when the political system is highly charged it is important for everyone to get their voice out. Within my research, it was apparent that the current ballot operation is only suitable for a select set of Americans. How do we support the traveler or the disabled, how can they voice their opinion? Or perhaps the CEO or the blue collar worker who can’t seem to step aside from their work. This application is created specifically for those who struggle with the current system. Vote should be easy to use with a focus on security. It should also inspire action; casting a ballot.
Concept
The app was designed with three specific features: in mind the news, a voter handbook, and most importantly, the ballot. The sole idea was to create an all-inclusive place for knowledge, opinion and action. With Vote, you can save the information you need, access it on your own time, and make your voice heard.
BRANDI STEELE
M A N I F E S TO
117
PROJECT 06
03 of 19
V OT E
120
BRANDI STEELE
M A N I F E S TO
121
PROJECT 06
07 of 19
V OT E
122
BRANDI STEELE
M A N I F E S TO
123
PROJECT 06
09 of 19
V OT E
124
BRANDI STEELE
M A N I F E S TO
125
PROJECT 06
11 of 19
V OT E
126
BRANDI STEELE
M A N I F E S TO
127
PROJECT 06
13 of 19
V OT E
128
BRANDI STEELE
M A N I F E S TO
129
PROJECT 06
15 of 19
V OT E
130
BRANDI STEELE
M A N I F E S TO
131
PROJECT 06
17 of 19
V OT E
132
BRANDI STEELE
M A N I F E S TO
133
PROJECT 06
19 of 19
V OT E
BRANDI STEELE
M A N I F E S TO
07
Info
PROJECT 07
All Black Everything —Oak NYC
Evolutionary Rebrand Principles of Branding Fall 2015 Graphic Identity and Print Collateral
01 of 23
O A K N YC
136
Background
Oak NYC is a high-end fashion brand with pure attitude. Known for their minimalist clothing, dark color palettes and chic shops, Oak NYC has become the edgiest kid on the block. Oak began in 2004, under the guidance of Jeff Madalena and Louis Terline, who built Oak out of the Williamsburg fashion scene. As the brand took shape, they expanded into multiple New York locations and later Los Angeles. Oak is distinct for its brazen personality, offering an unwavering haughty opinion on fashion.
Concept
The original Oak logotype was nothing to snicker at, but its overall brand system felt low tariff and unfinished. In order to realign to the brand’s coined “edge,” a new simple logomark was created with no space for confusion. Everything from the logotype, to the layouts and art direction are intended to be straightforward and seared in black. The harsh contrast of the imagery harkens back to the dark and gritty New York streets. By taking an evolutionary approach to the type treatments and color palette unity is created between the overarching brand, and aids in connecting to its private labels.
BRANDI STEELE
M A N I F E S TO
137
PROJECT 07
03 of 23
O A K N YC
138
Logomark Anatomy
Helvetica Neue Bold / 230 pt.
BRANDI STEELE
-56
-63
M A N I F E S TO
139
-49
PROJECT 07
-43
-52
05 of 23
-41
O A K N YC
143
PROJECT 07
09 of 23
O A K N YC
144
BRANDI STEELE
M A N I F E S TO
145
146
BRANDI STEELE
M A N I F E S TO
147
PROJECT 07
13 of 23
O A K N YC
148
BRANDI STEELE
M A N I F E S TO
BRANDI STEELE
M A N I F E S TO
PROJECT 07
17 of 23
O A K N YC
BRANDI STEELE
M A N I F E S TO
PROJECT 07
19 of 23
O A K N YC
154
PROJECT 07
21 of 23
O A K N YC
156
BRANDI STEELE
M A N I F E S TO
157
PROJECT 07
23 of 23
O A K N YC
BRANDI STEELE
M A N I F E S TO
08
From Us, To You —From: Concept Store
Team
Lisa Lindh Jessica Wonomihardjo Jay Jeon Brandi Steele
Info
Concept Store Packaging Design 4 Michael Osborne, Instructor Spring 2017 Strategy, Identity and Packaging Design
PROJECT 08
01 of 43
F R O M : C O N C E P T S TO R E
160
Background
My team was tasked with envisioning a retail store with exclusive products that targets and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.
Concept
The From: store functions as both a retail store and exhibitory space aimed at establishing an interaction with the audience; sharing our core values of transparency, self expression and partnership. The From: store and packaging were conceptualized around the idea of receiving a letter. Our products are a gift to the customer, specialized just for them. “From us, to you.�
BRANDI STEELE
M A N I F E S TO
161
PROJECT 08
03 of 43
F R O M : C O N C E P T S TO R E
162
Brand Overlook
Mission Statement
Store Labels
From is a store that designs and collaborates with local craftsmen. Each product has a story, that promotes transparent production; creating value and opportunity for self-expression within the guests.
Home Goods
Products: Cups, Plates, Cereal Bowls, Wine Glasses, Coasters, Cutting Board, Wine Carafe Beauty & Personal Care
Products: Shampoo, Conditioner, Soap, Body Scrub, Body SoufflĂŠ, Hand Lotion Limited Edition Ceramics w/ Totem Co.
Products: Grain Jar, Oatmeal Bowl, Coffee Mug, Plate, Brass Spoon, Olive Dish
BRANDI STEELE
M A N I F E S TO
163
Brand Relationships
Brand & Consumer
The store sells exclusive and high quality products have that provide a narrative of transparency. By introducing and communicating the value of our products up front, we can build brand loyalty.
Brand & Partner
The brand works with local craftsmen, artists and small businesses to design special pieces and collaborations. Because of our partnerships, small businesses can be supported and recognized for their one of a kind work.
Consumer & Partner
The From brand aims to build organic relationships between our partners and consumers. Our pieces provide a unique look at the various perspectives and stories our partners have to share.
PROJECT 08
05 of 43
F R O M : C O N C E P T S TO R E
164
Brand Landscape Upscale RH Heath Ceramic
Quitokeeto
SF MOMA
William Sonoma Pottery Barn
EQ 3 Crate & Barrel
General
Personality Ikea Everlane
Muji
Target Affordable
BRANDI STEELE
M A N I F E S TO
165
Berkeley Girl
Experienced Couple
Couple
Boomer Kinfolk Girl
*Tags Symbolize Developed User Personas
Main Target: Late Millenials
Secondary Target: Millenials, X -Generation
Third Target: Everyone, Babyboomer
PROJECT 08
07 of 43
F R O M : C O N C E P T S TO R E
166
Logomark Anatomy
Removed Serifs + Adjusted Colon
Based on Untitled Serif + 1 pt. Stroke / 310 pt.
BRANDI STEELE
25
-12
M A N I F E S TO
167
-4
PROJECT 08
-4
09 of 43
F R O M : C O N C E P T S TO R E
168
BRANDI STEELE
M A N I F E S TO
169
PROJECT 08
11 of 43
F R O M : C O N C E P T S TO R E
BRANDI STEELE
M A N I F E S TO
171
172
BRANDI STEELE
M A N I F E S TO
173
PROJECT 08
15 of 43
F R O M : C O N C E P T S TO R E
174
BRANDI STEELE
M A N I F E S TO
176
BRANDI STEELE
M A N I F E S TO
PROJECT 08
19 of 43
F R O M : C O N C E P T S TO R E
178
Background
“From: Basic� is a line of beauty and personal care products. This label is designed to be the essential skin product for the consumers who want simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base.
Concept
We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe our products are of good value based on the ingredients used and the people who craft the products. Clear bottles and die cut boxes, paired with white labels/boxes and simple black typography, show the no nonsense approach of this brand. An extra dimension was added to the labels through the use of an embossed stamp, to symbolize the brand seal of approval.
BRANDI STEELE
M A N I F E S TO
179
PROJECT 08
21 of 43
F R O M : C O N C E P T S TO R E
180
BRANDI STEELE
M A N I F E S TO
182
BRANDI STEELE
M A N I F E S TO
183
PROJECT 08
25 of 43
F R O M : C O N C E P T S TO R E
184
BRANDI STEELE
M A N I F E S TO
185
PROJECT 08
27 of 43
F R O M : C O N C E P T S TO R E
186
BRANDI STEELE
M A N I F E S TO
187
PROJECT 08
29 of 43
F R O M : C O N C E P T S TO R E
188
BRANDI STEELE
M A N I F E S TO
189
PROJECT 08
31 of 43
F R O M : C O N C E P T S TO R E
190
Background
The “From: Partnership” brand is the most individual of the overarching store labels. While adhering to the overall core values, this label independently exhibits the aspect of partnership for the From Store. Every quarter, the store will partner with a local business to collaborate on a new edition of products. By introducing such flexibility into the store, space is left for adaptation and change within the demanding markets.
Concept
For this first edition, we partnered with a local ceramics artist and designer, Julia Lemke. Her small business Totem Co., which is based out of Berkeley, is a collection of homeware and jewelry inspired by natural forms, simplicity and traditional craft. All her products are thrown and crafted by hand, then fashioned through her personally contrived chemical based glazing process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces. Each and every box, is as uniquely designed as the product it holds, giving each unit its own personal narrative.
BRANDI STEELE
M A N I F E S TO
191
PROJECT 08
33 of 43
F R O M : C O N C E P T S TO R E
192
BRANDI STEELE
M A N I F E S TO
193
PROJECT 08
35 of 43
F R O M : C O N C E P T S TO R E
194
BRANDI STEELE
M A N I F E S TO
195
PROJECT 08
37 of 43
F R O M : C O N C E P T S TO R E
198
BRANDI STEELE
M A N I F E S TO
199
PROJECT 08
41 of 43
F R O M : C O N C E P T S TO R E
200
BRANDI STEELE
M A N I F E S TO
201
PROJECT 08
43 of 43
F R O M : C O N C E P T S TO R E
Thank You
Instructors
Mary Scott for being the inspiring bold woman that you are, thank you for the enduring support and guidance. Michael Osborne, thank you for pushing me past my limits and reconfiguring my perspective on design. And to Julia Lemke, Thomas McNulty, Eszter Clark, Michael Taylor, Chris Rolik and Roland Young, for building and strengthening my skills along the way.
Mumma & Daddy
I want to give my loudest thank you to my most loving and supportive parents. I am incredibly blessed to have parents who not only entertain my wild ideas, but are also willing to pull out the power tools and get their hands dirty.
MJ
I am so thankful for the time I have gotten to learn and debate design with you. Your generosity and support through my struggles have been vital to my success and I am so grateful. I can’t wait to start this journey into the field together. We got this!
Friends & Colleagues
Mark John Mangayayam, Jay Jeon, Jessica Wonomihardjo, Lisa Lindh, and everyone I have met along the way. See you in the game! Character, Team One, Moquin—Thank you to everyone who has shared their talents with me. I am truly blessed to have you as mentors.
Colophon
Services
Specifications
Printing
Graphic Imagery 396 Forbes Blvd. San Francisco, CA 94080
Binding
The Key Printing & Binding 1934 Park Blvd. Oakland, CA 94606
Material
Arrestox B, Black Vellum Mohawk Superfine, 80# Text
Typography
RM Pro by Mark Bloom Mash Creative, 2016
Photography
Brandi Steele Dustin Soriano
Contact
Brandi Steele +1 (714) 336 7016 bs@brandisteele.com
Copyright
Š 2017 Brandi Steele All Rights Reserved.