BRAND KERALA MARCH 2018

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Life of Lakshmikutty

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Tales SHOWCASING ENVIABLE SUCCESS STORIES OF WOMEN WHO TRIGGERED REVOLUTIONARY CHANGES IN THEIR RESPECTIVE FIELDS

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Wonder woman of silk | 20

THE TIME IS NOW

I Programmes aimed at women safety have not produced desired results.

t is March again and the time has come to celebrate womanhood with splendour.

This routine endeavour, being repeated time and again, has now become a lifeless ritual yielding nothing but a cover of pink which masks the real issues lying underneath. The million Dollar question crops up again; Are we equipped enough to let our female fellow beings walk, work and sleep fearlessly? Unfortunately, nothing much has changed, and a positive trend in this direction is yet to take shape.

A whole lot of programmes and initiatives aimed at women empowerment and safety, conceived from time to time, have not produced desired results and the huge amount of money spent on these projects is yet to make our womenfolk a safer lot. Even the Apex Court has raised this pertinent question, which should coerce the concerned Governments to take a relook at the implementation process of the schemes announced by them. The sorry state of affairs could be ascertained from the fact that a huge sum of Rupees 2,300 crores, allocated by the Centre under the Nirbhaya Scheme for devising special projects for ensuring women safety, is lying unutilized in our coffers! Ironically, the compensation offered to women who fall prey to various kinds of assault remains at a meagre amount of Rs 6,000. At least twenty States and certain Union Territories are yet to respond to the directive of the Supreme Court

to submit the records regarding utilisation of the funds for the Nirbhaya programme. It reveals the attitude and interest being taken by our authorities towards the safety of women.

While getting vociferous on women safety, one should accept the bitter truth that our system is still under the influence of conventional archetypes of patriarchy. But the burgeoning success tales of women scaling enviable heights and building empires of their own in various sectors are a matter of delight at this juncture.

It is a privilege for us to feature some of the leading ladies of Kerala in these columns, who have proved their mettle as entrepreneurs, civil servants, scientists, doctors, artists, poets, technology innovators, sportspersons and even snake catchers.

Apart from success stories, we should also be aware of the plight of hundreds of women who were left out in the race to success even after putting their best. Perhaps, a helping hand or a monetary aid at the right time by Government agencies could have helped them come out of the crisis. Let us presume that deliberations and debates on women empowerment and safety do not end with the month of March and hope for the evolution of a strong mechanism that could work for the betterment of womenfolk.

J S Indukumar

Editor in chief

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Editorial Managing Editor Editor in Chief Executive Editor associate Editor Director, Marketing chief operating officer

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Vanamutthassy’s healing touch Padma Shri Laksmikutty Amma, who has a multitude of talents to her credit, is a poet, poison healer and a teacher at Folklore Academy.

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A man cannot survive without a woman and vice versa. So it is not a war against our men or it is not about giving a bad image for men. It is about the way of treating men and women equally in the society.

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Years of research on silk and its history and the unending passion towards fashion trends helped Beena Kannan reinforce her position in the textile industry.

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cover story

Vanamutthassy’s

healin Lakshmikkutty amma herbal medicine

Padma Shri Laksmikutty Amma, who has a multitude of talents to her credit, is a poet, poison healer and a teacher at Folklore Academy.

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ng touch T

he civilian honour has literally altered Lakshmikutty Amma’s routines. Her mornings are now abuzz with the flash sounds of cameras and the media entourage eagerly waiting to get an interview of her. The surprise and happiness are still visible in her eyes, as she greets each one with a contented smile and narrates the eventful journey of her life.

Though Padma Shri has elevated her to a celebrity status, this 75year old Vanamutthashy (forest grandmother) still prefers to languish in the veracities of Mother Nature and carry on with the simple and rustic life which centers on her small hut deep inside the tribal settlement at Kallar in Thiruvananthapuram district.

Laksmikutty, who has a multitude of talents to her credit, is a poet, poison healer and a teacher at Folklore Academy. Her abode, perched amidst the abundance of rare medical herbs and plants, is a place of solace for hundreds who trek the forest to avail the naturopathic treatment she offers for various ailments.

Lakshmikutty Amma shares her journey of life with Brand Kerala.

Since the people in our settlement had nothing to give as fee for attending deliveries, my mother used to do it as a service.

places to attend the cases of delivery. For attending deliveries outside forest, she used to get money and dress in return.

Since the people in our settlement never had anything to give as fee for attending deliveries, my mother used to do it as a service. My father died when I was six months old. My grandmother was Nachi

Can you recollect the backgrounds that led to your foray into the naturopathic treatment stream?

My mother was a traditional midwife.

She was invited to many houses and march 2018

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Muthi. I don’t remember her face. The only thing I remember about her is her death rituals. My grandfather and my mother took care of me. My grandfather was the king of our forest and he ruled here for years. He died when I was five years old. His death was literally a shock for all of us and eventually pushed us to poverty. We then eked out a living by cultivating crops like paddy, chaama, tapioca etc.

When my mother became ill and stopped going to other places, the natives here started relying on nearby hospitals.

But she treated people who came to see her and our hut was then looked like a hospital. Most women would leave this place only after completing the rituals related to childbirth.

The government should take actions to protect herbal plants from extinction.

We have a temple inside the forest which was not built by any person.

The rituals and traditions followed are different from the Brahminical style.

Once at the time of a festival, one of my relatives came here with a fractured leg and my mother treated her with utmost care and ease. These experiences during the childhood were an inspiration for me and naturally I developed an interest in the treatment methods followed by my mother. My mother was a very hard working woman who had to undergo a lot of sufferings. She used to give me instructions in collecting medicines from forests. I noted down all those details so that I could use them later.

Now people, irrespective of culture and religion, come here from far off places for treatment. The biggest blessing for me

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is the trust they show in my treatment modules . Hence it is important for me to make myself available always to attend to the needy. Our life revolves around this forest and it is high time we did something to preserve this unique treasure for the benefit of the future generations.

How do you procure the herbs and other plants required for preparing medicines?

I collect medicines for my treatments from the forest itself. I personally go to forest and get them. As I told you before, my mother used to give me all the instructions and information regarding medicines. I had noted down the details.

By continuously watching her treating people, I learned almost everything

that she did. All these plants and trees surrounding my hut are medicinal ones.

Some of them got destroyed in the forest fire. Some plants like Cheriyarnanka has become extinct. The government should immediately take actions to protect these plants from extinction. The forest department has the right to protect the forest and these medicines. The wild life also is in the verge of extinction.

What do you feel about younger generation’s attitude towards naturopathy? Are they showing any sort of interest in it?

Yes, they do have interest in naturopathy.

I take classes in Kerala Folklore Academy.

All those students who attend my classes are very much interested in this field.

That makes me happy and gives me the

pleasure in sharing my knowledge, what I have learned from my ancestors.

How do you analyze your life after receiving the Padma Shri award?

I received a call that night saying that I have been selected for the Padma Shri award. This was followed by a flood of phone calls and messages complementing me for this prestigious recognition. The Tribal Department officials were the first to arrive here. My dream is to convert this hut into a museum and I want to sleep here till my last breath. I need to finish the remaining works of my new house to preserve my awards, certificates and other belongings. Many people used to come here for treatment even before I received the award. The atmosphere here was calm then. But now it seems to be very busy. I had enough time to read and write, now it is pretty difficult to find time after all these. Most of the time is spent for interviews and articles.

So I changed my routine. I look patients on Mondays and Tuesdays till noon.

Fridays are for temple. The rest is for the preparation of medicines. It takes a lot of time to prepare oil medicines.

My mother used to sing songs for us, songs that are related to our tradition, culture, forest etc. Listening them, I also started writing from the young age itself.

Lakshmikkutty Amma

Who will be the next from your family to tread your path? Have you identified anyone?

Yes, I am giving advice and instructions to my granddaughter Poornima. She is now studying in plus two. She wants to become a teacher. But she helps me a lot in. Her horoscope says that she will become a doctor either in Ayurveda or Allopathy stream. I am ready to share my knowledge with anyone who is interested to follow this path.

Please tell us about your travelling experiences, especially after receiving the Padma Shri award.

I went to Tamil Nadu once after receiving the award. Also there was a journey to

Jharkhand for another program, where I was felicitated. There are many programs happening inside and outside Kerala and I enjoy all these since I always love to interact with people. I met many famous personalities during these journeys. I am receiving a lot of letters complimenting me, asking for advices , treatments etc.

People have bestowed the title ‘Vana Muthassi’ on me, and I love to hear that.

We would like to know more on the poet in you, Do you rely on any particular theme for writing poetry?

My mother used to sing songs for us, songs that are related to our tradition, culture, forest etc. Listening them, I also started writing from the young age itself. Mostly I try to express my thoughts through my poems. There won’t be any particular theme. I love poems. I also takes time to write articles that are related to tribal culture.

How is the support from your family helping you in your activities?

My husband passed away two years before. Out of the three sons, two of them passed away and the third son is working with Indian Railways. Now my family comprises daughters-in- law and grandchildren who accompany me during my programs. All of them are very supportive.

Do you have any particular wish to accomplish?

My only request to the authorities is to take steps for a travelable road to my home. Actually the approval for the same was given in 1952 but nothing materialized. This is very important since cases of snake poison need immediate attention and treatment. My son lost his life since we could not take him to hospital on time. Also I need a calm atmosphere to read and write. Nothing more... march 2018

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“To strive, to seek, to find, and not to yield” R Sreelekha IPS civil service

‘’I had to work hard to prove them that I can do things like male officers.

Those times were so hard for me to get over. The attitude of the officers was different, and at times I couldn’t get along well with them’’.

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. Sreelekha IPS has many titles to add, she is the first woman IPS officer in the Kerala cadre, later the first woman Superintendent of Police and now the first woman to adorn the position of the Director General of Police (DGP) of Kerala. In conversation with widely admired, diligent and competent Sreelekha IPS Can you elaborate on your career path?

My father was a college lecturer.

So I had the same dream, of becoming a college lecturer. I wanted to be like him.

At the same time, my parents dreamed of making me a doctor though I never had any interest in becoming a doctor. I worked as a lecturer for one month after completing my post graduation in English literature. While I was planning to join for M.Phil, my teachers asked me to prepare for civil service because they felt I have the calibre to become one.

I had no one in my family who had a civil service background to guide me.

My father passed away when I was 16. I had no idea what to do, where to go for classes, whom to inquire about the exams.

Still, I prepared well and wrote the exam, and I qualified in the second attempt but lost IAS for seven marks. Thus, I became an IPS officer. Now when I think about losing seven marks, I feel happy because

it gave me the opportunity to become ‘the first lady IPS officer’ of Kerala. Though, it was unexpected.

How did everyone react to your achievement of becoming the first woman IPS officer of Kerala?

My family was very happy, they blessed me. The society and media too accepted me. I think my colleagues were confused; they don’t know how to handle a woman officer. I had to work hard to prove them that I can do things like male officers.

Those times were so hard for me to get over. The attitude of the officers was different, and at times I couldn’t get along well with them. Without knowing my concerns and what I wanted to do, my seniors decided my duties. My subordinates often refused to respect me. I believe, all of these, each and everything I have gone through made me even stronger, courageous and bold. I am sure my juniors never had to face those kinds of problems, and they have expressed their gratitude to me for that. Many of them visit me and seek advice for their professional and personal life. I am happy about it.

Now there is enough number of women officers. Do you think there is a change in the attitude towards them?

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Yes, of course. Now, women officers are equally respected as male officers, and they are getting postings. I still remember an incident. When I was promoted to SP, I requested to post me as the battalion commandant in Thrissur, but my request was rejected. The reason was that the authority was reluctant to make a lady officer as the battalion commandant as they were not sure about my ability just because I am a woman. That situation has changed. Now female officers are being posted as battalion commandant, and they are handling the post successfully.

Gender discrimination has to be avoided in all the fields, especially in your work field.......

Gender discrimination is one of the major issues that we face for ages. It is like an epidemic that needs to be eradicated. Now in India, there are above 400 lady officers in this field. Including the new batch, total 11 lady officers are there in Kerala. So it is visible that there is a massive change in attitude from the time when I started my career to the present condition.

As we know, women are considered more emotional than men. Does the emotional presence of a lady officer affect the department and duties?

To understand the victim’s feel, yes officers should be emotional enough. Being emotional, trying to understand their feelings, only helps in the fast completion of the case. Who said that being emotional is bad? Showing empathy is bad? In my point of view, it is good to stay emotional.

Also, being emotional is not just for women, but it applies to male officers too.

The only difference is, women express their emotions more than men.

There are many cases I can take as examples where dealing with emotion has helped in finishing the case faster.

Can you please explain a case that you investigated successfully

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with this attitude?

The Praveen murder case was one of those cases where I had to deal with the emotions. Praveen was a bus conductor.

He was murdered, and his body was cut into pieces. Each part was found from different places. Investigations led to a senior police officer, and I still remember SP of that time refused to question this police officer. When I asked for the permission to question him, my superior officer warned me, telling, “You will face suspension if he is innocent”. He refused to support me in this matter. I questioned that police officer at my own risk. I had strong instincts that only he had the motives to kill Praveen. He did the crime with the help of some thugs, and one of them was in my custody. So I was aware of his presence in this case. When I expressed my doubts to someone in the department, they replied: “No, he will never do that”.

There was some confusion regarding the identity of the victim because his head was missing. In the last moment, his head was found from the banks of Kochi Lake. Everything turned out like a jigsaw puzzle. It is the only case in the Kerala history in which the culprit was under custody within 90 days. I was given the Meritorious Entry Award by the Government of Kerala. I was cent percent satisfied with that case. Then my superior officers came to support me because I did the right thing at the right time.

Another heart touching case was Kiliroor case. I could understand what all she had gone through as I was there in the post-mortem room witnessing everything.

That case affected me emotionally, but at the end, I was happy because I could find the culprits. When I visited the jail, many of those criminals said, “Madam we are here just because of you”!

How was your experience in working with CBI as DIG ?

Working with CBI was an unexpected one. Sreelakshmi Prasad my immediate senior, P.M. Nair and Thrinadh

Misra, the director of CBI invited me to join their team. They said, “We require officers like you”. But at that time my husband and kid were in Kerala, so I had to request for a post in Kerala itself. There are wide differences in the way of handling a case by the police department and by CBI. CBI is much more a professional organisation. Regarding a case of corruption, I arrested a very rich and popular person, and I was not interrupted by any of my seniors in CBI. I investigated murder cases. The Munna case was investigated by our team. One day Munna’s mother visited me, and she was crying. She asked me to find the real culprits who killed Munna. So I reopened the file and formed a new team to reinvestigate the case. Munna’s mother passed away while we were close to the climax. That made me very sad because she couldn’t see those criminals.

K. Karunakaran was a very influential political figure in Kerala. Can you share your experience while investigating his case when you are working with vigilance as SP? It is an unforgettable experience. Leader Karunakaran sir posted me as SP of Thrissur district. After three or four months of posting, I got a transfer due to an issue. He called me and said, “I have that much pressure on my head that is why I am giving you a transfer now.” Then I got posted in Vigilance.

I investigated his case while I was in vigilance. I finished everything except questioning Karunakaran sir. When I went for the approval order to question him, I was asked to prepare a questionnaire. I prepared one containing 108 questions; after the corrections done in the questions, I got the approval. I sent a notice to Karunakaran sir. Due to health issues, he couldn’t climb the stairs, so he requested to find a place where he could avoid climbing stairs. One day was not enough to finish the questioning. He co-operated

I have much to accomplish.

I wanted to do something good for women and children while in service.

with me well. As per his request, I sent him the questionnaire in advance so that he could prepare. He postponed answering some of them. We gave him intervals to have juice, medicines. He considered everything as part of my duty, and he never criticised my actions or intentions.

In law and order, a very small mistake might result in a suspension, especially while handling mobs, one should be very careful. Is it true?

People who make mistakes or commit a crime while working in the department should be suspended. A suspension will be there over our head as a sword all the time, but being afraid of suspension might restrict us to take a step, to move forward.

Being courageous and doing the job genuinely is better than being a coward.

Otherwise, I would not have finished the investigation of Praveen murder case.

Media at times twisted the problems in their way, so the authority was compelled

to raise questions, I gave answers, and fortunately, they accepted my views. All these are part of my duty.

Please share a few words about your family and the support they have given to your work Dr Sethunath is my husband; he is working at Thiruvananthapuram Medical College. We were together since nursery class. Then we fell in love, and a marriage proposal came from him. We got engaged, and after four years we got married.

He supports, criticises and suggests ideas for my works and writings. Our son, Gokul, is running a consultancy company in Kochi. He is a self-made man. My mother stays with me, and she is my greatest support. She stands like a pillar.

I am very lucky to have such a supportive family.

How do you find time for literature in between the busy schedule?

Everyone finds time to have food, to drink water. Like that, I find time to write. Literature is in my blood. So I can’t avoid writing. I started writing at a very young age. While I was studying, my articles were published in both school and college magazines. I had won many prizes for writing competitions. I read a lot whenever I get time; it will be in the early morning or the night or might be during

day breaks.

Are you conscious about your health?

I was. Whatever duty I am committed to, I try to finish it with utmost sincerity. Same happens when it comes about exercise. I used to go for morning walks while listening to my favourite music and chanting prayers. In that way, I used to walk 7-8 kilometres. Now I am suffering from Edema, after falling two times while walking. So I do small exercises at home and control food.

Are there any other dream to be accomplished?

Yes, I have much to accomplish.

I make it come true step by step; one by one. I wanted to do something good for women and children while I am in the service. I hope I will get an opportunity for the same. I also want to help the homeless and provide a shelter for them.

My vision is to create a place for them to live without fear. It should be economical and better than the existing centres. I completed a book in English; the rest is in the processing stage, planning to complete after my retirement.

I am happy and blessed because my dreams are being fulfilled one by one. One reason behind it is the presence of God, and the other is my strong determination to make them come true. march 2018

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She came “The only factor I consider after listening to a story is to ask myself whether I would go to the theatre to watch this movie. Since I am a common viewer, my judgements will be based on this. I also try to find an exciting factor that compels me to associate with a particular project.�

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e,she conquered Manju warrier cinema

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anju Warrier, the face that conquered innumerable hearts through her unmatched onscreen performances, scaled the heights of stardom to become the one and only `Lady Superstar’ of Mollywood.

She is in conversation with Brand Kerala.

Your latest movie Aami comes under the category of biopic. You could enact even the minute expressions of Kamala Das in the movie, even though she is not well known among the common people. Has her works influenced you?

No. Actually I haven’t read all her works.

While I was studying in school, one of her stories ‘Neyppayasam’ was there to learn. After that, I have read Ente Kadha, Neermathalam Pootha Kaalam.

Then once I got a chance to meet and spend some time with her. She signed and gave me some of her works. Truly saying, I didn’t get that luxury, that time to prepare myself, to think about the huge responsibility I was supposed to do. Aami was such an unexpected one. The shoot of three other movies Mohanlal, Odiyan and Udaharanam Sujatha was progressing at that time. So Aami was done in between these schedules. I don’t think that I have the capability to do a research and let my soul swap with the character’s soul, so I blindly believed director Kamal Sir. I tried to put my maximum effort, to reach his

expectation level and needs.

The film was marked with controversies from the beginning itself but all apprehensions died out with the release of the movie. How do you recollect these events?

Even though I was aware of the controversies, it never affected me in anyway. Before me being part of the movie, Vidya Balan was decided upon for the character of Kamala Das. Like any other person, I was also eagerly waiting to watch it in theatre. But all of a sudden that character came to me. It was both challenging and fearful for me but I took special care not to let myself make any mistakes. After reading the whole script I got a very good, positive feel and I was sure about the quality of the movie since it was being done by Kamal Sir. So I was literally not affected by any kind of controversies.

How did you prepare for the character Aami , especially when you were doing it in between two other films as mentioned earlier?

Each day I went to the set of Aami as an actress who can be moulded according to the director’s wish. Kamal Sir was sure about the character’s behaviour, and the strong support from the team in each department like camera, editing, costumes, makeup, music, etc., helped me a lot. Also the team which did the

research for the movie deserves a great appreciation. All these factors were my strength and gave me the courage to be reborn as Kamala Das. How do you evaluate the support from your co-stars, especially Murali Gopy?

Sorry, I forgot to mention the important part. Many highly talented actors including Murali, Tovino, Anoop, Ranji Panikker, KPAC Lalitha etc., were a part of this film and they have done their roles perfectly. I think most of my combination scenes were with Murali.

I can’t explain how supportive he was.

Everyone in this movie had their own visions about Madhavikutty (Kamala Das).

So exchanging these ideas between us was really useful for me to fine tune my histrionics and on screen performance. It is not about giving applause after finishing a scene perfectly; it is about the positive energy that is being exchanged and the comfort level we get from each other. The encouragement I got from my co-stars can’t be seen as a small thing.

Tovino appears as Lord Krishna in this movie and travels with the Central character till her last breath. What do you feel about the uniqueness of such a treatment?

Tovino’s character received positive feedbacks from everywhere. I should say it’s the first time I am also receiving this march 2018

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Manju won the Kerala State Film Award for Best Actress for her performance as Anjali in Ee Puzhayum Kadannu

much review from known and unknown people in the industry. Those who had never commented anything about any of my previous movies, had given me good comments on Aami and especially the role of Krishna. It was very convincing to bring Lord Krishna in the script. The way Kamal Sir balanced the situations that could have triggered controversies, really deserves accolades. So Krishna appears as a balancing factor. If an actor like Tovino was convinced enough to take up this role, we can imagine how special that character was.

From your come back movie How old are You to Aami, all your characters boast of distinctive shades and are different from each other. Is this choice purposeful or do you have any yardstick to choose a role ?

I consider myself as a lucky actress for that. I got the privilege to do different characters. Each one had different looks, appearances and behaviour. I don’t keep any special norms or rules in selecting a role. The only factor I consider after listening to a story is to ask myself whether I would go to the theatre to watch this movie. Since I am a common viewer, my judgements will be based on this. I also try to find an exciting factor that compels me to associate with a particular project. That might be the director, production house, a good script or it might be the casting.

Your entry to the Malayalam film industry was through the movie

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Sakshyam. That too when you were a kid. Do you remember those days?

Yes. Most of the time. I don’t think an actor will forget those moments. Now when I stand in front of camera, I remember how I stood in front of it for the first time. And I haven’t done much film to forget my past.

How do you remember your days in Nagercoil? How did the Tamil culture influence you?

Sometimes we speak Tamil at home. We go for trips in Tamil Nadu. Nagercoil is still a part of my life. All those memories will be cherished in my entire lifetime. So there will be an influence. Recently I went there, met my old friends and my first dance teacher.

For Manju Warrier, dance is an emotion. Can you recollect any of your best performances?

I am still a student who learns dance under a Guru. I don’t feel that I have reached anywhere as a dancer. I am still not satisfied enough to choose any of my performances as a best one. I will learn more; perform more till I feel that I am a good dancer. The happiness I get from doing a movie and performing a dance is entirely different. I think I enjoy more when I dance now than I used to enjoy it when I was a kid.

You have been part of a variety of advertisement films. Do you find any major difference in the format of acting in both these mediums?

Manju Warrier has acted in more than 33 feature films in Malayalam language.

I don’t know how to explain the difference in acting in a movie and in an ad film. The only thing I take care while doing an ad film is to ensure the authenticity of the product I endorse. I am thankful to God that I have been lucky enough to be part of projects that were not misleading.

You were fortunate enough to share screen space with Amitabh Bachchan, the stalwart of Indian Cinema. How did you recollect this unique experience ?

I was blessed to work with Amitabh Bachchan Sir, Prabhu Sir, Nagarjuna Sir, Sivaraj Kumar Sir and Aiswarya Rai in Kalyan Jewellers’ advertisement films.

There is no surety that I will get a chance to act with these people in a movie. It was pure luck, to share the screen with them.

Talking about Big B, he is a role model for me and is a very simple, down-toearth person. He doesn’t have any kind of arrogance or ego with anyone. He is punctual and will be there on time with makeup during shoots. After finishing a shot, he never leaves the set but will wait behind the camera till the break time. I could learn many things from him.

Of all the characters done by you, do you have any personal favourite?

It is difficult for me to pick one. I love them all and keep them close to my heart.

It is up to the viewers to like or dislike my roles.

Your exit from the industry was at the peak of your career and

The happiness I get from doing a movie and performing a dance is entirely different.

’99

Manju Warrier

Special mention from jury for national film awards, 1999 for Kannezhuthi Pottum Thottu.

It is about the way of treating men and women equally in the society. It is about respecting each other, living in a harmony. That kind of atmosphere should be created in our society. Let people live peacefully. I follow that policy in my life. Let it be men or women; respect each other, love each other, create a peaceful, positive atmosphere for each other. Everybody will be going through some kind of problems. Don’t let those problems destroy the happiness in you.

was at the most unexpected time. The viewers, especially women, were expecting your comeback and it happened at the right time and eventually elevated you as the Lady superstar of Mollywood. What do you feel about this?

I treasure the love showered on me by my viewers and I see that as the biggest award. I want to be a good person, a good dancer, a good actress in everyone’s mind.

I want them to keep such a good picture of mine in their hearts. At the same time I have the responsibility too to give them back my best, through all kinds of performances.

In the upcoming movie Mohanlal you appear as a diehard Mohanlal fan and in Odiyan you are his heroine. Again, you are fortunate to don these two unique roles at the same time. How do you feel?

True. One day I act as a Mohanlal fan in the movie Mohanlal. The very next day I am his heroine in Odiyan. There are days when I worked for both the movies. It is a blessing. Mohanlal is a mass entertainer based on a girl who is a diehard fan of actor Mohanlal. Odiyan is a thriller and it already has a label. So both the characters are very strong and different in their own ways. Eminent actors like Prakash Raj and Narein also become part of Odiyan.

Working in these movies at the same time makes me feel more happy and responsible.

Gender equality and safety of women have become the hot topics of discussion these days.

What’s your take on this?

In my concept, a man cannot survive without a woman and vice versa. So it is not a war against our men or it is not about giving a bad image for men.

Your charity initiatives and active involvement in humanitarian endeavours have been appreciated widely by the general public. Comment.

There are people who do more than what I do, but they are not recognised by anyone. My activities get public attention only because of the fact that I am an actress. I think we have lot of opportunities to help the needy and every citizen has the social responsibility to do this according to his or her calibre. If my acts inspire at least one person to do something for others, I consider it is as a great achievement.

Why is it that you have not yet ventured into any kind of business?

Oh not at all (laughs), I feel that my entrepreneurial skills are very weak and I don’t intend to venture into any such activities. I am happy with what I have with me and loves giving a share of that to those in need. march 2018

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Wonder woman of silk Beena kannan textile & Fashion

Years of research on silk and its history, the unending passion towards fashion trends helped Beena Kannan reinforce her position in the textile industry.

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he growth of the Silk Empire in India can be attributed to a handful of people, and Beena Kannan is one among them. She is determined, fierce, caring, noble and artistic, all at the same time. She decided to take over her father’s dream, took baby steps and single handedly built an empire of silks. From a single store in Alappuzha, Seematti now has ten outlets across Kerala.

You took up the reigns of Seematti at a very young age.

What was the motivation behind that decision?

Financially, it was a very difficult time for us. It’s a fact that earning a bigger income from textile business is a difficult task and is very tough compared to other businesses. After completing my degree, I tried many other options like PhD, MBA etc. Then my father asked me if I am interested in teaching. I said no. Then he asked why wasting a seat then? Then I asked him if I can accompany him in his textile job. He said yes. I’m his only daughter. My marriage was also fixed at that time, so I asked my husband too if there is any problem for him in me accompanying my father in his job. He was ok with that and I started working with my father.

The Indian silk industry is

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incomplete without your name. How do you look back?

I never thought that I will be here. I just wanted to run the Seematti shop. Textiles shops used to sell lungies, towels and all at that time. Cheetti material, terivoile sarees were only available during those days. Then synthetic sarees came in .

Following that, Organza came. Again, power loom and mills were there but now all the mills are being converted to malls.

So changes are constantly happening in the industry and we will have to adapt to this scenario. I always strive to be what I am and try to deliver the best. So I learned everything one by one. Presence of a woman in this industry was not that strong in the past. But now, there are thousands of women who run shops and boutiques. I am in this field for more than 20 years. I collect materials at the right time. So I could develop a trust among the people. As usual, issues were there but fortunately I could overcome everything.

Seematti was the first shop in the State to introduce touch screen kiosks to view designs and dress materials. Do you have any plans for upgradation of technology in Seematti?

The use of technology has been very much useful for us. The computer

Every single thing changes according to time. People found it difficult to buy quality products in the past, but now it has become an easy task.

Beena Kannan

programme used by us was developed by my husband Kannan and it is still being used with minor changes in all our stores.

He developed the computerized billing program too. We introduced the touch screen kiosk system, but no technology can help in differentiating the shades of a particular colour. People have to find the difference with their own eyes.

Technology has the limitations. This is an era of social media websites, online shops etc. You can find the cheapest things but most of the times, the items that we receive won’t be the same one that we might have ordered for. There are many funny things happening in e-commerce sector. I advice everyone including NRIs to come here for a holiday, get things that you want by yourself, especially dress materials. Trust your own eyes which have three trillion cells in the iris, which no camera or smart phone can offer.

The name Seematti has become synonymous with Beena Kannan, which means that you have become a brand by yourself. Was it a deliberate attempt of personalized brand building?

If it was deliberately created, anyone in this industry could do the same. But why aren’t others doing it? It is not a created one. It is very difficult to get established march 2018

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like this in this field. We can jump to a small platform but not to the tree top.

See, people have different opinions. As time races ahead, what we did thinking that it was the right move, turns out to be wrong. Every single thing changes according to time. People found it difficult to buy quality products in the past, but now it has become an easy task. And now, the sales and maintenance of the stock has become the most difficult thing.

How has the current financial scenario affected the textile industry, especially after the introduction of Goods and Services Tax (GST)?

I cannot explain that in just one sentence since we belong to a bigger system. In my view, GST is good for India’s growth as it is anticipated. Initially, we might see a downward trend in the textile industry also which is likely to recover in the years to come. The problem in the northern States was different in nature. There are a lot of textile units in Bihar and Surat, who manufacture and sell clothes without paying a single rupee as tax.

So the new system was a huge blow for them. This resulted in a major fall in the work orders they received which in turn forced them to go for a cut in the staff strength and the traditional embroidery workers went back to their homeland.

In fact, I got an opportunity to interact with Finance Minister Arun Jaitley regarding GST. He was impressed with the suggestions put forward by me. My major point was the need to reduce the rate of 12 percent fixed for cotton yarns which is at par with manmade fabrics.

Both of these could be sold together only if cotton fabrics are charged less. Next one was regarding his urgent intervention to simplify the filing of GST returns.

It is humanly impossible to prepare 38 to 40 reports in a year. He was actually impressed with my suggestions and even informed the gathering that my suggestions were sensible and

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worth considering.

Now, major textile brands are being developed as Malls. What do you feel about that?

As the culture changes, the system also changes. People find it comfortable to go and shop in AC malls. It is just another technique to attract people, a kind of marketing strategy. Most of the textile shops include a super market too. While

Ninety percent of the designs of sarees in South India are done by me.

the customers buy dress for an amount, the shop gives a discount in buying groceries. That is their strategy and we don’t have any business to comment on that.

Most of the major brands including the textile brands are foraying into other areas like real estate. Do you have any such plans?

I could have done it. But I am not involved

in any other kind of business. It is true that just with this textile business, no one can exist. No one can fly high only by selling textile goods.

You maintain a good rapport with your weavers and designers and work closely with them.

What is the point of doing this?

I, myself give designs to them. Ninety percent of the designs of sarees in South India are done by me. Most of the master weavers are with me. It is very tough to make dresses according to the customer’s time. So I select a design and give it to the weavers. I cannot stand just with two or three pieces. I want quantity production.

Other designers will just show three or four pieces of designs, and people are ready to buy them for the price the designer says. I cannot do that.

What is your take on gender inequality in the present scenario?

It depends on how we approach things.

For me, I am being respected everywhere.

I know how to travel safe. We need both men and women. The things that are difficult for women to do can be done easily with the help of men. Women are much stronger than men; women do multi tasking. Men cannot do that. It’s not about competition. We have to live together.

What are your other passions?

I love painting and dancing. Now I am concentrating on yoga, gym and meditation.

How do you maintain your looks?

I am very careful about my looks. I don’t restrict myself in having food. But I will look after my mind and body; I spend enough time to take care of myself. I love sweets. I won’t deny any kind of food. I enjoy each and every moment. My family is very supportive. My daughter is in US. Both my sons are with me.

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At the helm of health care innovation Dr Asha Kishore Health

“Challenges faced by Sree Chitra Institute of Medical Sciences and Technology when I took over, required tremendous grit, will power, hard work and team building to improve all aspects of its functioning.”

D

r Asha Kishore leads the country’s premier health care institute to enviable heights of glory.

Please elaborate on your responsibilities and experience as the director of Sree Chitra Institute of Medical Sciences and

Technology?

The Director of Sree Chitra is the Chief Executive Officer and academic head and as such, is responsible for all the administrative matters and academic affairs of the three wings of the Institute.

Sree Chitra has a super specialty tertiary care hospital for high quality march 2018

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advanced treatment of cardiovascular and neurological diseases, both medical, surgical and interventional therapies.

There are multiple subspecialties within these super specialties and several comprehensive multidisciplinary programs to provide state-of-the-art treatments. There is a one- of- a-kind, large campus in Poojapura, for research and development of medical devices and an incubator for start ups. We were also the first to start a centre for public health science studies in the country. It is an autonomous Institute of National Importance under the Department of Science and Technology.

How do you evaluate the nature of work at your institute and the satisfaction levels from

it?

The major part of my time is spent on administrative work and overseeing the progress of research and technology development activities of the Institute and ensuring that our resources are utilized as best as possible for providing high quality and affordable treatments and we continue to provide a very stimulating and enriching experience to the students who come from all over India to get trained here.

The greatest enjoyment so far has been to see the revival of great enthusiasm among a large section of our faculty and technical staff, particularly the younger generation in R and D work which can translate to useful medical devices that will benefit society and bring down the cost of health care Besides encouraging individual excellence, team work and mission mode style of project implementation could be put in place under the DST funded program of establishing a technical research centre for medical devices in our poojapura wing and it is showing results. New medical subspecialty activities such as a comprehensive centre for neuro developmental disorders such as autism,

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specialty clinics for Multiple sclerosis, commissioning of new ICU for children with congenital heart disease and equipping the heart transplantation program were the major activities in the first two years. Much of this was also possible utilizing funds generated through CSR to fill the gaps in our budget. In two years, many incomplete R and D work could be completed and 13medical devices technologies were transferred to the Industry. A major project on e-Delivery system for Health Care Management and Research funded by the Ministry of Electronics and Information Technology will be ready in a month or

We are setting up a medical devices Park to promote indigenous medical devices manufacturing along with KSIDC

so. We could mobilise funds for a 170 bedded super specialty block through the scheme Pradhan Mantri Swasthya Suraksha.

We are also setting up a medical devices Park to promote indigenous medical devices manufacturing along with KSIDC and have been sanctioned land and funding from State Government and the remaining will be mobilized from the centre.

Prof Ashutosh Sharma , Secretary, Department of Science and Technology, played a great role in strengthening the administration and providing the financial backing to help the Institute regain its momentum in R and D activities. In all these efforts the guidance provided by the Institute’s President Shri KM Chandrasekhar, former Cabinet Secretary

and the encouragement given by the founder Director M S Valiathan have been inspirational.

What were the challenges faced by you as a woman in your area of operation?

Challenges faced by SCT when I took over, required tremendous grit, will power, hard work and team building to improve all aspects of its functioning.

I was able to build teams both among the faculty and the administrative staff who were totally dedicated to the task at hand. As a woman, the challenge is that some people do tend to underestimate our capabilities, strengths and leadership skills and wrongly assume that they will buckle under pressure or threats or crises.

So unnecessary time and energy have to be spent to disprove such people which could be otherwise used for creative activities.

Can you recollect some of the heart touching incidents you came across in your career?

The greatest emotional moments in my professional life were witnessing the restoration of independence in wheel chair bound patients with Parkinson’s disease following Deep Brain Stimulation offered through the multidisciplinary comprehensive care centre for Movement Disorders that I was able to establish in 1998. Their tears of joy and gratitude will forever be etched in my mind.

Tell us something about your family and their support?

My parents, the late Dr P Vijayaraghavan and Sathy Vijayaraghavan, were both academicians and Principals of colleges in Kollam.

My husband, Captain S Y Kishore, works for Shipping Corporation of India and our only daughter is an engineer and lives in America with her family.

My two sisters, Meena and Lekha, are also doctors.

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“A room of one’s own’ is my ethics” Sajitha R Shankar art & culture

“Art was the only factor that made me not to think about ending my life.

I had to fight against gender discrimination in all areas to prove my worth.”

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O

ne of the most honored female contemporary artists from Kerala, Sajitha R. Shankar, is researching over womanhood in nature, in everything around us. Her latest series of art works belongs to the theme ‘Alter Bodies’, which is also a continuation of that search.

What was the motivation behind Gowry Arts Institute and what are the activities happening there?

I was in Cholamandal Artist Village for 19 years. It was a place started by K.C.S. Panicker. All the artists residing there will sit together and interact.

Those interactions contributed many ideas. The life and experiences I gained from that place influenced me a lot.

Due to some reasons, I had to leave Cholamandal and I returned to Kerala in 2005. I got the opportunity to travel to countries like Spain, Germany, Scotland and England etc. representing India to attend workshops and to meet many renowned artists. Then once, this idea of creating an arts institute came in my mind. Kamala Das and Chandralekha were my good friends. Both of them had influenced me a lot. All those interactions gave me the idea to start Gowry Arts Institute. I have an ethics.

Like Virginia Woolf once said, “A room of one’s own.” It is my personal studio.

When I was in Cholamandal, I used to come here with the money I raised by selling my works. The stones used in building Gowry institute were collected from the Kallar River. I was attracted to Kallar while I visited there for ayurveda treatment. We conduct get together functions, camps etc. there. I invite creative people from all the areas. They include writers, photographers, script writers, painters etc.

What are the challenges you faced as a woman in this area?

Like any other girl, I was also

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living under restrictions. My native place is in Kottayam. I always found time for reading and writing. I was not allowed to mingle with boys. I participated in literary and art competitions when I was in school. Since I was good in studies, my father wished to see me as an engineer in future. He was totally against my craze in arts and literary works. But my teachers helped me in changing my parents’ attitude. I joined for degree in Trivandrum Fine Arts College. Since there were not many women artists during that time, I was treated well by my classmates and teachers. I got married in 1988, but that was an unhappy one. I was tortured by my husband and most times, I was admitted in hospitals. Art was the only factor that made me not to think about ending my life. Then my daughter Shilpi was born.

I got divorced from my husband. Now I live for my art and for my daughter and her family. I had to fight against gender discrimination in all areas to prove my worth. As in any other field, there are issues in this field too.

You have travelled to many countries for propagating your art. How has travelling influenced your creativity?

Yes, I have travelled a lot. My first experience of going to a foreign country was in 1995when I went to England. I was not confident in my English. It was a talk based on Indian Contemporary artists and Folk artists. In the middle of my presentation, I got stuck because I didn’t get a word. From the audience sitting in the front row, one English man asked me not to worry about anything and he asked me to continue.

Then I had been to Germany. Germany gave me many opportunities. My most favorite country is Spain. I went twice.

First time I represented South Asia, and second time for conducting my solo exhibition. Spanish people are very active. It is an amazing experience to

info honours Awarded Pollok Karsner Grant from USA in 2017.

Received Charles Wallace award from British Council, UK, in 1995.

French scholarship for an Artist’s Residency in Paris (2006-2007).

Grand Prize at the Cleveland International Drawing in Biennale (1995).

Kerala Lalit Kala Academy award.

woman artist Ana Mendieta while I was in France. She committed suicide after completing her series of paintings with the theme Mother Archetypes.

There were many similarities in both of our archetypes works. My French artist friend advised me to stop painting Mother Archetypes. But I never find it as a serious issue.

Later I moved to Delhi. Then I was in search of a Guru to guide me in the theme of spirituality, alter bodies etc.

I found a person who has the legacy of Sree Narayana Guru and Swami Vivekanandan. Now I am in that process to explore the genre of Spirituality and Alter bodies.

How well your family supports you?

I got divorced in 1988. I have a daughter, Shilpi. She got married and she has a daughter. Her name is Sara Dushyanthan. Now I have a partner. He is also in the process of becoming a yogi.

We travel together and all my family members support me well.

spend midnight in the Spanish streets.

I have been to other countries like Scotland, Japan and France.

People in foreign countries consider artists as people who are close to God. They know the value of arts. They believe that artists are more sensible than others. I am more interested in Western Culture and their love for arts. Also the experiences I got from Dharmasala influenced in my works.

Can you please explain about your works, themes and also your future plans?

I started painting since 1982. I used Communist ideology as expressions of my theme. When I reached

Cholamandal, themes for my paintings included day to day incidents, experiences, surroundings etc. More like an autobiographical theme. I used titles like Women and Reality, Women and Nature, Women and Emancipation, Mother Archetypes, Women Archetypes.

My most special paintings were done in that theme. They included Akkamahadevi, Karakkal Ammiyar etc.

I used my own body sketch in those paintings. After Women Archetypes, I did a Navagraha series, Poem of Love series etc. The concept ‘Kaavu’ had influenced me in my childhood. That influence has been reflected in my Women Archetypes works.

I came to know about a Cuban

What advice do you have for the beginners in this field.

In most of the Fine Arts colleges, the curriculum and syllabus is related to British educational system. We need to create a syllabus of our own. Our way of approaching art is different from foreign countries, especially European’s. There are many people who have immense talents. Art can make a person famous and rich. But more than that, it makes a person a brighter human being. There is nothing to teach in art. Every talented person is a yogi. The Fine Arts College where I learned needs a person who is a creative artist more than a teacher.

The critics are not observing the artists properly. The interactions with other artists and attending workshops will give more ideas. Women artists should empower themselves. Never compare your life with the life of a man. march 2018

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Marching ahead gracefully Adv bindu krishna politics

“I strongly feel that Nationalism is a term that can only be related to the Congress party. It is the party which fought for the freedom of this country and has the broad mind to accept anyone irrespective of caste, creed and culture.�

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dvocate Bindu Krishna, 44, began her political career as a KSU member. She was the general secretary of Youth Congress and President of Mahila Congress at the State level. She now holds the reigns of the Kollam district committee of the Indian National Congress and is the second woman to be in that position.

She is in conversation with Brand Kerala, sharing her political and personal experiences in life.

How was your entry into politics and why did you choose to be in Congress ?

Politics is there in my blood. My father was a regional party leader. He always asked me to read newspapers daily.

By reading newspapers, I got an idea about the world around and political developments happening around us.

Also, my home is adjacent to a junction and during my young age, all the discussions relating to politics were held in that junction. Indira Gandhi influenced me in many ways.

My serious involvement in politics began when I joined S N College, Kollam. During the college union elections, all students used to get involved in election campaigning.

The routine tussle with SFI activists during those days is still afresh in my mind. I strongly fought against their move to restrict students from joining other outfits since I found it totally undemocratic. My constant interaction with the district and State committees of KSU actually elevated me as a full time political activist.

I strongly feel that Nationalism is a term that can only be related to the Congress party. It is the party which fought for the freedom of this country and has the broad mind to accept anyone irrespective of caste, creed and culture. Though the Communist party claims that they stand for the downtrodden, it is unfortunate that they are forgetting their ideologies and objectives when they come to power in the State. But there are a few communist leaders who still live according to their ideologies and thoughts. I do respect them very much.

You are the second woman becoming the president of a DCC in Kerala. How do you

feel?

I reached this position after putting in years of service for the party. Sarawsathy Kunjikrishnan was the former Kollam

You are a politician, an advocate and above all a housewife. How do you manage being all these together?

My family was financially not sound to support my studies. I struggled a lot during that period. The number of girls joining active politics was also less during those days. So, I had to interact with boys most of the time and that was enough for some to spread rumors about me. But I was never affected by any of these and I travelled ahead with my objectives. My husband is a very supportive person. He finds solution to most of the problems I face and encourages me a lot. Attending party programmes with a kid in hand

Nobody can replace Indiraji who relentlessly lived for the nation and ultimately sacrificed herself for the country.

DCC president. She was a role model for all of us. She was a hard core activist of our party. Her husband was a senior leader of the Congress party.

She became the president after the death of her husband and handled that position gracefully. When I became the DCC president, I first went to meet Saraswathy teacher.

We have not seen any woman as powerful and strong as Indira Gandhi in Congress party. What is your opinion?

Yes I agree. Indiraji was an ultimate source of energy for everyone. She faced many challenges both in her

political and personal life. She never received complete support from her family. The imprisonment of her father, the illness of her mother, differences with her husband and father’s death might have affected her life.

The Time Magazine once wrote, “Troubled India in the hands of a woman�. Nobody can replace Indiraji who relentlessly lived for the nation and ultimately sacrificed herself for the country. At the same time we should not ignore the role played by Sonia Gandhi in resurrecting the Congress party from another crisis. She is also a wonderful leader and powerful in her own way.

was a great challenge for me. But I could manage them all since my family stood like a strong pillar beside me.

I am a staunch believer of God and sometimes I can feel the power that leads me through all hard situations.

My native place is in Kattachal, near Chathannoor. My mother died in the year 2000. Father stays with me in Kollam. I have a brother. My husband is Adv. Krishnakumar who is the General Secretary of DCC and a Syndicate member of Kerala University. We were together in Law College and took part in political activities. He is my best friend.

We have a son, Sree Krishna, studying in seventh standard. march 2018

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practical feminist vidhu vincent cinema

“I think the strength gained from past revolutions are leading us. I am considering myself as a feminist not a theoretical, but essentially a practical one. No use in preaching theories, we should be a model, practically.�

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journalist, theatre artist and an activist turned director, Vidhu Vincent, the recipient of the Kerala State award for the best director (2016) has her justification for all she does and that is her uniqueness. The recently formed Women in Collective Cinema (WCC) is one of her active initiatives for women.

Vidhu Vincent, in conversation with Brand Kerala.

While talking about her award-winning movie Manhole, she says, “I already had discussed in many platforms the reason behind the filming of Manhole. I am a journalist, and as part of my assignment, I made a documentary film. Then I felt that its subject should be discussed on a wider canvas, deeply. Then I thought of conveying the idea with the help of something wider than a documentary that is how it turned into a feature film.”

At first, she was not sure whether the subject was apt for a film and had a little doubt regarding getting a producer.

Her wish to convey her idea through a popular medium of communication led her to Manhole, a story of a group of people who are with us, around us.

She says, “Though they are in front of us, we do not consider them or care them”.

The film also portraits the relationship between caste and job.

She adds, “I think I am primarily a journalist than a director or a theatre artist”.

Searching answers for ‘what’ and ‘why’ makes people reach certain conclusions.

A journalist conveys an idea or issue to people through writing or visuals.

She sees herself as a mediator, one who stands between society and an issue to make people responsive. She considers herself as a facilitator, viewing journalism, theatre art and direction as different types of art.

There are gender issues existing in society, and ours is essentially a patriarchal one. It is true that the

info honours

2016 Kerala State Film Award for Best Director

Best Debut Director, IFFK

FIPRESCI award for Best Malayalam Cinema

scenario of 50 years back is not now.

The life has changed a lot, but gender bias still exists in our society, and the other one is dependency. For example, she says, “If the husband has a good job, the wife will resign her job, a kind of accepted dependency. We have to live independently.”

“I don’t know when the woman will realise the importance of solving their problems. If women are there in a work field, then only a women-friendly atmosphere is created. I want to be in the film industry because I want to make a women-friendly atmosphere there too. Every woman should see their job like this. It will be an inspiration to all others. Women should have a good sense of social responsibility. For a working woman, her work should be a platform to express oneself”.

The problems faced by women are continuously under debate all through the years. There were some democratic decision makings in all other fields recently, but there is no such democratisation happening in the film field.

She observes that “A feudal and

patriarchal system exists here. We are only seeing the problems of women in front of the camera. We are not seeing or experiencing the problems of women who are behind the camera. It’s another fact that the number of women behind the camera is very less in numbers.

Through an association like WCC, we are trying to see a solution for the women in the industry.”

The revolution and reformations are reactions against exploitation. It is certainly a period of change and revolution, a time of transition. There are cyber attacks against the women who react to the odds. At the same time we have a good legacy of revolution, the breast tax system and upper cloth revolt are some examples. We have already a lightened lamp, and we must protect that light from the wind.

“I think the strength gained from past revolutions are leading us. I am considering myself as a feminist not a theoretical, but essentially a practical one. No use in preaching theories, we should be a model, practically.”

She considers activism as a social responsibility. People who react against exploitation are activists. They have a different platform to express their social responsibility, somebody conduct strikes, and somebody paints. Every mode of activism is strictly related to art.

Talking about the forthcoming ventures she says, “Certainly, I have plans, the screenplay of a movie has been completed, and I am searching for a producer. I would start my work from June”.

Finally, she talks about her support system, “Kollam is my native place. My family is my strong support, especially my father Vincent, mother Alphonsa, my brother Jose and sister Alby. I have a handful of trustworthy friends. My husband is working with NIT and my daughter Sanjana is in 8th standard. They are also my strong pillars of strength and my greatest plus point too”. march 2018

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The Star of Sunrise Parveen Hafeez Health care

Sunrise group of hospitals, is one of the leading brands in the healthcare industry in Kerala and keeps an uncompromising focus on maintaining the highest standard of service and attention. Parveen is the Managing Director of Sunrise Group of Hospitals

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arveen Hafeez, the lady who took the courage 20 years before to build an empire in the field of multi-specialty hospital chain and medical supplies companies.

Born to a family with a strong business background, she started her career as a business woman with the Medlace group of Companies. In 2005, she decided to start Sunrise Hospital at Kakkanad, in Kochi. A woman starting a business in the hospital industry during those days was an untried idea. Parveen shares her story of success with the Brand Kerala team.

Please elaborate on the growth of Sunrise Group of Hospitals When we started Sunrise Hospital in 2005 in the outskirts of Kochi in Kakkanad, the hospital had only few doctors in hand. Our gradual growth has been attributed to our specialized doctors of international reputation and state-of-the-art medical facilities at par with intentional standards catering to the medical needs of the patients at affordable cost not only in India but also abroad.

Today Sunrise Hospital, a tertiary health care centre, is widely recognized as a pioneer in ‘Laparoscopic and Endoscopic Surgeries’ in Asia. Being

the Apex Centre for Minimally Invasive Surgery in Asia, we have also been acclaimed as a Centre of excellence in ‘Hernia Surgeries and Laparoscopic cancer Surgeries’.

Initially, we had concentrated in Gynaec laparoscopic surgeries, but slowly moved in to other specialties of minimally invasive surgeries. The advantages of keyhole surgery reach all sections of society because of its salient features such as short hospital stay, minimal blood loss, faster recovery rate etc. Thanks to the sincere efforts of our Chairman Dr. Hafeez Rahman who is a pioneer in laparoscopic surgeries in India, and has successfully completed more than 1lakh surgeries till date. Sunrise Hospital has 3 more branches in Kerala and also has branches in New Delhi, Sholapur and Dubai.

Our dedicated medical team, that includes eminent panel of doctors and equally proficient medical, paramedical and administrative personnel, provides world-class medical expertise and patient care.

How do you feel being one of the leading woman entrepreneurs in the State?

“Difficult roads often lead to beautiful destination…” The vision, sheer hard

work, confidence, courage, support from my family and inspiration from successful people persuaded me to venture into business arena. We started our first business unit “Medlace Disposables�- a surgical distribution network having branches in Kochi & Kannur in the year 1995. I am also the Managing Partner of Iware Solutions – a software development company specialized in Hospital Information & Printing information systems in Kochi

and Dubai.

I believe that our dream job does not exist; it is we who create it. Even I do not believe that, gender matters.

What are the challenges you face in the healthcare industry?

I believe that our dream job does not exist; it is we who create it. Even I do not believe that, gender matters.

My talent to believe in myself and my positivity and openness to the people around me, helped me to focus on my goals. Since, I am into the service sector; I work with doctors and other march 2018

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staff and try to go in for a best possible solution. Sometimes I have to change my decisions. So, I focus on being productive than being busy. I work outside my comfort zone and I keep things simple by focusing on continuous quality improvements. Business industries are always challenging and the competition pertains. But if we have a logical and strong decision making skill, I strongly believe, we can face any kind of challenges that may affect the balance in our life and business.

I focus on being productive than being busy. I work outside my comfort zone and keep things simple by focusing on continuous quality improvements.

Hafeeza Parveen

Please share your ideology in business which has taken you to enviable heights.

I was born and raised with full support from the family. My schooling and college was from Chennai and Kerala respectively. Hailing from a business family inspired me to enter into the business industry. Quality of service with commitment is the best ideology. I am grateful to the people around us for giving us the opportunity to provide the right care and to become the reason for someone’s smile.

How do you evaluate the support from your family?

Family is where a life begins and

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info milestones l Selected as one of the three business women from India in 2013 by the Fortune 500 Companies & US Government for a month long “Leaders’ Mentoring Programme in the U.S”, where she was placed with the Vice President of Johnson & Johnson, New York. l Best women entrepreneurship 2013 Award by Kerala’s leading business Magazine – Dhanam Group comprised by eminent Jurists in appreciation of the proactive contribution in women

empowerment and women entrepreneurship across the State of Kerala. l Won the “Lions Women Icon Award 2011” from the Trivandrum Branch of Lions club International for her contribution and leadership in promoting women’s empowerment and women participation in business. l ‘Business Women of the year 2015’ by Unique Times Magazine on 19th June 2015 at Kochi.

love never ends. My husband Dr. Hafeez Rahman is a well known gynecologist and laparoscopic surgeon. We got married in 1992. After our marriage we went to Gujarat for his higher studies. When we were in Gujarat, we thought about starting a hospital in

l Business icon of the year 2015 by Ascend 2k15 School of Business Studies, Calicut University. l A nominated member of the Kerala State Women’s Development Corporation. l The founder chairperson of the Ladies Forum of Kerala Chamber of Commerce and Industry.

Parveen Hafeez also holds a position in “TiE Kerala” (The Indus Entrepreneursan Association Fostering International Entrepreneurship) as Charter Member.

Cochin. Our vision is 20 hospitals in 20 years.

Now we have almost successfully completed 10 centers in and outside India. Certainly my husband and our three daughters are my best team and my backbone behind my success.

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Dressed up to scale new heights Ambika Pillai Beauty care

“My dream was never to become a high powered business woman but a happily married woman with children. But God works in mysterious ways. People often ask me if my story was one from rags to riches but I have to admit it was totally the other way around.�

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info Honours 1996

2006

2000

Winner of the Zee Idea Fashion Awards for Best Makeup artist.

Winner of the IAAFA Award for the best make-up artist.

Winner of the Kingfisher Fashion awards for the best hair designer.

Winner of the Zee Idea Fashion Awards for Best Hair Stylist.

2007

Winner of Bharat Nirman Super Achievers Award

A

mbika Pillai is a well known name within the beauty care industry in India. She has been elected as one of the 25 most powerful women influencers in India by Marie Claire in 2013. Ambika made her mark in bollywood film industry when she did the make-up for Aiswarya Rai in the movie Taal. She had done make-up and hairstyling for actresses Deepika Padukone, Sushmita Sen, Bipasha Basu, Katrina Kaif and Sonam Kapoor. Once in a video, Sushmita Sen mentioned “Ambu (Sushmita calls Ambika as Ambu) is one of my favourite make-up artists and she is a wonderful person.”

The acclaimed hair stylist and makeup artist has opened a branch of her salon in Trivandrum city in 2014. Actress Shobhana inaugurated the branch. Her salon has got branches in Kerala and Delhi.

Ambika Pillai shares her journey of success with Brand Kerala.

“I hail from Kollam. I left Kerala 30 years ago and headed to Delhi to stand on my own feet with a two year old daughter in my arms, leaving behind a marriage, at the age of 17, that didn’t work out.

The road to success was, for me, a very long and tedious but worth it after struggling for years to find my own little spot in the sun. I wanted to go to Delhi,

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2009

2014

2011

2015 Winner of Femina Power List Award

Winner of Cosmopolitan Fun Fearless Female Awards for Best Hair and Makeup artist Winner of the Vogue Best Makeup Artist award

Winner of the Kerala Business Woman of the year Award

2017 Winner of the Vogue Beauty Awards

do a course in beauty and hair and wanted to come back home and open a small salon in my home town Kollam but that didn’t happen. I got my first job that paid me two thousand rupees. With that money I bought my first vehicle, a second hand moped and as long as I had enough money for the food to feed my daughter Kavitha and my stomach and a roof over

The road to success was very long and tedious but worth it after struggling for years to find my own little spot in the sun.

our heads, I was happy,” she recollects her eventful journey .

Now ‘Ambika’ is a leading fashion brand of beauty and hair products in India. She has now become a brand by herself.

She adds, “My dream was never to become a high powered business woman but a happily married woman with 3/4 children. But God works in mysterious ways. People often ask me if my story was

one from rags to riches but I have to admit it was totally the other way around.

I come from a very illustrious cashew family. Born to Gopinathan Pillai and Santha Kumari Amma, as the second of four daughters; Gopika, Ambika, Devika and Renuka. I was born with the proverbial silver spoon in my mouth.

I wanted for absolutely nothing in my growing up years but the divorce destroyed my self confidence. I wanted to believe in myself again and reinstall in my heart that even though I was a woman I could and I would stand on my own and make both my parents and my daughter proud of me.”

Hopping for want of a better pay, after the initial job, I opened my very first salon with a partner. And then another.

My experiences with my two best friends as partners were disappointing and disastrous. Both of them swindled me of hard earned money from working extremely hard for more than 20 years.

But like I always say, anyone can take my money, but there are two things that no one can take away from me. One is my name- Ambika Pillai and the other is this amazing gift God has given me in my hands.

When I won my first ever national Award for best makeup artist after doing the makeup and hair styling for the then

reigning Miss World Aishwarya Rai, only then I realized that I was gifted with this talent.

30 years crossed as she has left her home in Kerala and been in the beauty industry. Now, she is referred to as the renowned beauty guru, who has been influencing the beauty world for more than three decades.

Explaining about her new venture, a new progression of her getting into the beauty and hair products, Ambika seems to be very much excited.

“My chain of salons located at South Extension, Chhatarpur, Kochi and Trivandrum handles celebrity circuit that includes models, film stars, fashion designers, publishers, socialites amongst others. My team and I delight in creating the most fabulous looks on regular clients. Besides being the most sought after name for every fashion related event in the capital, my turf extends internationally as well. I have done fashion shows in New York, London, Paris, Singapore, Dubai, Mauritius, Switzerland etc.

I had accumulated so much knowledge and know how through my journey in this field. I thought it was time to give back and I could think of no better way than launching the best natural and ayurvedic products at the most reasonable prices.

My customers has been requesting for so many years, to launch hair and beauty products. I was in search of a right, perfect partner to start, and then I met the AVA group. What I liked the most in AVA group is they don’t compromise in the quality of their products. I was in need of that commitment from my partner.

I was so happy that I reached at the right place. Combining my experience and AVA group’s R&D, we decided to launch a new range of ayurvedic products. That is how ‘Kaytra’ was born. Kaytra products are available in more than 2500 stores in Kerala and also in Amazon and Flipkart.

The products will be launched in 6 GCC countries soon.” She says.

expect the unexpected. brand kerala B u s i n e s s

M a g a z i n e

for more information and registration info@brandkerala.biz Brand Kerala Media House Associates SRL A 32, Sankar Road, Sasthamangalam P.O., Thiruvananthapuram 695010 Kerala, India Tele : +91 471 231 1377/231 2377

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Farming, my way of life Swapna James agriculture

Collecting all the novel and rare breeds of vegetables and other food crop and farming them with utmost care and usage of advanced methods has made Swapna James’ farm an ideal model of bio-diversity.

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S

wapna James is a name that comes to our mind when one talks about agriculture. Her passion for farming can be seen from the green blanket comprising of a variety of crops at her hometown at Palakkad. The sheer dedication in farming has won her numerous awards including the prestigious `Karshakathilakam Award’.

Parents of James, Pulikkathazhe Varkey and Annamma got settled in Kulakkattukkurissi near Sreekrishnapuram in Palakkad district after migrating from Plassanal village of Kottayam district. After thirty years of farming, their farm got selected as the best in Kerala and their daughterin-law Mrs. Swapna James won the Karshakathilakam (Award for the best woman farmer in Kerala given by the State Agriculture Department).

Swapna says, “It’s my true passion to do farming.” Of the nineteen acre farm, one side is surrounded by Thoothappuzha, with half of the area cultivated with rubber. The other side is enriched with multi crops like arecanut, coconut, cocoa, nutmeg, coffee, jackfruit tree and pepper. The boundaries comprising tree crops like teak, mahogany, jackfruit tree and

matte resembles a perfect model of sustainable agriculture.

Half acre near the farm house is cultivated with different food crops like tapioca, banana, ginger, turmeric, yam, bitter gourd, chilly, snake gourd, little gourd, other tuber crops etc. All farm inputs are self made and their source is from this nineteen acres.

Three Vechur breed cows, the zero budget preparations like jeevamrutha, beejamrutha, Ghana jeevamrutha, panchagavya and thumboormuzhy and aerobic compost etc. supported with live and dead mulching make the soil healthy and fertile. Solar light traps, bio pest control measures and diversity balance control pest attacks and diseases. Almost all breeds of chicks’, ducks, quail, goat etc contributes to the enrichment of the soil.

For the past few years, this family has been participating in workshops and seminars relating to agriculture, doing exposure visits to update their knowledge. Collecting all the novel and rare breeds of vegetables and other food crop and farming them in their land made their farm turn out to be an ideal model of bio-diversity.

Also they share the seeds and saplings to those who wish to cultivate which

info recognitions

Other than the state government Best Woman Farmer award, Swapna had received Tata Wire on Award, Akshayasree award, Krishimanthra award, Polima award, K.V. Mani Memorial award etc. for the excellence in loving and caring the nature. Kerala finance Minister Dr.T.M. Thomas Issac, Palakkad Bishop Mar Jacob Manathodath, Parliament members, MLAs, scholars and scientists and other people visit their farm and many programs had telecasted in visual media already about their farming activities.

make their farm abuzz with visitors and researchers.

Other attractive and replicable models in the farm are the rain water harvesting system, water storing ponds and different breeds of fish. The ponds reward a decent income from fish crops and water storage supports the irrigation needs in the drought season.

There is a huge demand for the food crops cultivated in this farm and the value added items are quiet promising.

Marketing of the produce is also being done in a proper way by this family. James has been engaged in latex business for the last ten years and his firm, P.J. Latex which has established well in this field, also renders support to other farmers in the district.

Swapna explains, “Mixed farming leads to good results.”

45 varieties of mango like Chandrakaran, Mallika, Sindhooram, Kalapadi, then 33 varieties of jackfruit trees like all season, gumless, Muttam varikka,Thenvarikka, Sindhoori, 26 nutmeg varieties, fourteen different guava trees like Violet, Strawberry, Mundiri, Chinese and Kilogauva, 35 plantain varieties, 8 trees in lemon family, 18 different coloccassia, one dozen leafy vegetables, half a dozen bindi varieties, 14 different tapioca and all other tubers and vegetables of diverse shapes and colours warrants a micro gene bank structure and a must visit farm in the state.

James and Swapna bought 70 cents of land for paddy cultivation; to make a trial on rice farming. Due to their craze in farming, they started 7 acres of food crop cultivation in leased land this year. Their children Alan and Kevin find their enjoyment and hobby by supporting in farming activities with their parents.

“It is only with the strong support of my family, I gained all these in my life”.

She says with a smile. march 2018

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blending taste & coziness faiza mooza hospitality & Cuisine

Alluring tourists from across the globe with a variety of irresistible dishes is Faiza Moosa, the housewife turned entrepreneur who has taken the name of this north Malabar hamlet across the shores through her luxury home stay Ayisha Manzil.

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E

xperience the unique blend of enriching taste and indulge in the blissful luxury at Ayisha Manzil, an abode of unmatched ethnicity at Thalassery, the town synonymous for its culinary treats. Alluring tourists from across the globe with a variety of irresistible dishes is Faiza Moosa, the housewife turned entrepreneur who has taken the name of this north Malabar hamlet across the shores through her luxury home stay. Faiza Mooza narrates her experiences and unravels the amazing tale of her tryst with the tourism industry.

National Park spread over Kodagu and Mysore districts of Karnataka. They were planning to visit Kochi and backwaters of Kerala and hence chose the route through Thalassery. Since there were no places to stay in this route at that time they stayed with us for a night. This was an eye-opener for us which prompted us to turn Ayisha Manzil into a temporary place where tourists passing through this route can stay”.

As time passed, Ayisha Manzil became a favourite destination and our traditional cuisine was well appreciated.

In 2004, BBC did an exclusive story on

Faiza Moosa is in conversation with Brand Kerala.

She says, “The idea of Ayisha Manzil came to our mind by accident. In December, 1994, an incident made us think about Ayisha Manzil. The tourism industry was in the limping stages and no one was aware of a home stay and homely food that time. The Kappad Beach Resort owned by my husband was the only place available to stay for those who visit Northern Kerala. My friends working in Trans Indus (a London based tour operator company) were on their way to reach Kerala from Nagarhole,

My message to all those who work in Ayisha Manzil, especially the chefs, is that to highlight their talent in cooking.

Faiza Mooza

Ayisha Manzil highlighting the variety we offer in our cuisine. That was a breakthrough. Then we started getting invitations from Europe to conduct a food festival exclusively with our dishes.

Then some international magazines and other publications published the recipe of our dishes in their cookbook.

Then people started enquiring about the possibility of learning cooking from us and slowly our cookery classes also became famous.” She recollects.

The cookery class is titled `Tellicherry Pepper’. Two years before Faiza was invited to conduct a cookery show in the Sharjah International Book Fair. Now, every year she is getting invitations to do cookery shows for the Cruise passengers in Kochi. “In 2006, I was invited to Devighat Palace in Rajasthan to prepare a special dinner for a group that came from England,” She adds.

Fox Traveller, French, South African, Israeli TV channels have done exclusive stories on Ayisha Manzil highlighting their cuisine.

She says, “When I realized that I have this inborn skill in cooking, I discussed the idea of using my culinary skill with home stay with Mr. George Dominic of CGH group and he straight away gave the green signal to go ahead. It was actually with the wholehearted support from them that we could establish ourselves in this sector. ” The couple is indebted to CGH, especially to George Dominic, Chefs Joe Varkey and Asaf Ali. “My message to all those who work in Ayisha Manzil, especially the chefs, is that to highlight their talent in cooking.

I recollect the competition of renowned Chefs from all over the world in Chennai a few years ago. An Indian Chef made our simple breakfast Uppuma and presented well. Uppuma won the award for the best dish, and was praised by everyone there and culinary magazines featured about him and his dish. So what matters is the way you present a dish and the taste of it.” She says. march 2018

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The Queen of wits Diana Silvester television

Diana Silvester holds the universal record for the most number of programs directed by a female in television. Also this has found a place in Limca Book of Records for longest weekly program telecast in India.

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D

iana Silvester can easily be classified as a pioneering force behind the revolution that triggered a sea change in the look and feel of the entertainment pattern of Malayalam television industry. The comedy series, Cinemala, conceived and directed by her for Asianet channel, went on to become the biggest hit ever and the program is perhaps as old as the channel itself.

After the completion of her Master’s degree in Media Communications, majoring in Television Production from Governors State University, Chicago in 1993 (she left U.S. the very next day after her final exams), Diana joined Asianet before its launch.

Diana shares her thoughts and decades old tryst with the entertainment industry with Brand Kerala.

“The first four programs of Asianet were directed by me. Also Cinemala which commenced telecast during the launch of the channel was produced by me and it was in the air without a break for 20 years. It was actually the first sponsored program of Asianet,” recollects Diana.

I was told to conceptualise a new program based on 10 Malayalam films, so I came up with this idea of creating a new one by stripping comedy clips and comedy anchoring. Praseetha who later became actress anchored the first show of Cinemala. It may sound very easy now, but way back in 1993 it was a novel idea, (at that time there were only programs showing film songs). It was later anchored by Dileep, Kalpana, Salim Kumar, Prem Kumar etc who became super stars or comedians .

Slowly it turned out to be a political and social satirical program with a team and attained the highest TRP ratings”.

Cinemala was the first program to feature figures of politicians and it became the first cartoon strip on visual

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media. Also it was the first satirical program aired in Malayalam directed by a female. Diana holds the universal record for the most number of programs directed by a female in television. Also this has found a place in Limca Book of Records for longest weekly program telecast in India.

“Directing Cinemala was very tough and challenging, and shooting in advance was impossible in those days.

Sometimes we had to change the whole script in the last minute to accommodate certain current issues. Everything from writing the script, casting, location etc, was challenging and could not be planned in prior. Comedy is a delicate topic and the toughest to implement.

Directing Cinemala was very tough and challenging, and shooting in advance was impossible in those days.

You cannot guarantee the after-effects, as many factors are involved in it. Even a good joke could be ineffective due to the failure in properly delivering it. I have done many programs but none of them were tough as Cinemala. Many channels tried to copy this program but they didn’t last for even 20 episodes. We need patience and hard work to create a program like this,” says Diana.

Diana is happy that she could bring many talented artists to the limelight.

She had the backup of a brilliant team to support and implement her ideas.

The team which stood with her for the longest period featured Harisree Martin, Saju Kodiyan, Ramesh Kurumassery, Tini Tom, Subi Suresh, Reghu Kalamassery, Jayaraj etc.. Major directors of Mollywood like Joshy, Siddique, Kamal, Ranjith and Sathyan Anthikad had complimented her for the concept and implementation of the project. Diana remembers actor Jagathy Sreekumar calling her once with words of appreciation after watching an episode.

Each and every issue of our society were dealt with in Cinemala,” she explains, “I have had the opportunity to interact with different types of people including those in toddy shops, drunkards, thugs etc., but I never faced any kind of problem what so ever. Actor Mammooty was a regular viewer of Cinemala. Almost all artists of Malayalam Film Industry have appreciated me for this programme and that’s the greatest reward one can get.

Even now I get that special respect as the producer of Cinemala”.

Diana is now the Assistant Vice President of Asianet and heads the production team in Kochi. She has won 218 awards so far and 190 of them were for Cinemala.

“At present I am directing the program Badai Bunglow in Asianet.

It was started in 2013 as soon as I completed 1000 episodes of Cinemala.

It is an adaptation of a Hindi show. We

decided to fix Ramesh Pisharody as the anchor, since he is famous for his spontaneous wits. We needed another person who is equally talented and I could think of none other than actor Mukesh. All artists in Badai Bunglow except Arya and Mukesh are from Cinemala. Mukesh is the backbone of the show and I’m amazed at his quick wit and spontaneity. He is a well grounded person and a genuine artist. Compared to Cinemala, Badai Bunglow is easy to shoot. It’s not related to current affairs or social issues. Everything is planned before the shoot starts,” clarifies Diana.

As the producer, Diana was very close to the artists in Cinemala. They all had an opportunity to interact with each other, but when it comes to Badai Bunglow, it’s all a set pattern. “I have seen the growth of many artists who came to work in my programs and a very few of them show the courtesy to remember their pasts, may be because of the instant stardom. I feel the artists of yesteryears are more grounded.

Their politeness, hard work, and struggles stand out compared to the new generation artists, who take everything for granted.”

Diana has also proved her mettle in documentaries which were all recognised internationally. ‘The Living Martyrs of the Spy Scandal’ and ‘Mirza Ghalib’ were two of them.

She explains, “The latter was shot by me with my own camera and it got premiered in many Film Festivals. But my most favourite one is the documentary on Mehboob, the legendary singer from Cochin. This documentary is close to my heart, and I shot it with utmost sincerity. He was my father’s close friend and it was my father’s wish to do a documentary on him.

Acting has been a passion for Diana.

Her comedy roles in dramas and skits during college days helped her bag many Best Actor awards. “My ambition

I owe all my success to the Almighty and the support given by my family comprising of art and sports lovers.

Diana Silvester

was to become a football player and a drummer. I won many university prizes for percussion instruments and we had a band at St. Theresa’s college. I owe all my success to the Almighty and the support given by my family comprising of art and sports lovers. My father was an engineer and a football player. He

was a member of the amateur comedy theatre group, called ‘Tip Top Arts’ at Cochin; they used to have rehearsals at home, it was from that moment I started observing the art of doing comedy and its timing. My mother Amy is a retired bank employee, a writer, a good singer and a lover of arts. She is now actively involved in church activities and directs small plays for functions in church. My brother Roger, who is in Australia, is a drummer, a singer and also an athlete and my sister Riana, who works as a teacher in a special school called Raksha, is a Kathak dancer and she is involved in motivating arts and learning skills for special children. My son Rohan is more into sports; he is a football player and a drummer. My family members are my best critics.

Even now I don’t have the guts to watch my programs along with them; I will watch when I am sure that its 99% well” she quips. march 2018

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strokes of spontaneity Babitha Marina Justin literature

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teacher, painter and poet rolled into one, Babitha Justin’s areas of interests are often infused and inter-linked. As a teacher, she takes the role of a mentor and as a poet and painter relates things more easily with an aesthetic vision. With PhD in travel writing and gender studies from the University of Hyderabad and M Phil in Art History and Aesthetics from the School of Languages, Jawaharlal Nehru University, New Delhi, she has been teaching literature and language at many colleges and Universities across India. Signing-in in different areas, her journey continues.

“As a youngster and teenager, I used to scribble a lot in my diary and notebook.

But I never had the confidence and courage to come out with it. Then I focused on academics, as getting a job and researching had become my priorities” she says.

At 25, while doing Ph D in Hyderabad Central University, she obtained a job as a lecturer at the Northeastern Hill University in Meghalaya. It was the metaphorical beginning of the very many journeys she was about to make, professionally, personally and creatively.

She says, “Everything happened like a windfall, the beginning of a teaching career, a journey into a far off, distant place, marriage, childbirth, and consequently, dealing with motherhood alone in a place and then, unable to cope with it, I left my child with my parents in Trivandrum. My husband too got a job in

“In the real world or the virtual world, I have seen visual art gaining more popularity over the printed world. This is also a peculiarity of a generation, the present day, caught in the diaphanous veil of the virtual reality, finding the audio-visual stimulations more appealing”.

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Kerala. I was alone in Meghalaya, with a handful of happy memories, an excellent picturesque abode to nurse my nostalgia and surrounded by loving people”.

Still, she was flanked by irrepressible loneliness. She continues, “There were no modes of entertainment other than reading and travelling, and eventually I sat down and wrote poems which I thought no one would read. My writings welled out of despair. Once when the renowned Indian English poet from Shillong, Robin Ngangom came to the campus, I sent him a poem rather apprehensively. He asked me to keep writing, and there began my poetic journey rather late, at 27”.

She adds, “When you ask about success stories from a poet, she can become one only if she reads widely.

Poetry is not a genre that is very popular and English poetry, more so. As a poet writing in English, I am read in exclusive circles and appreciated there”.

Poetry and painting are complementary genres for her; she paints lines and colours into her writing and words into colourful strokes. It is synchronous and synaesthetic. At the appreciation level, the genres usually take two different planes.

She observes “In the real world or the virtual world, I have seen visual art gaining more popularity over the printed world; This is also a peculiarity of a generation, the present day, caught in the diaphanous veil of the virtual reality, finding the audio-visual stimulations more appealing”.

Though believes in the old school of poetic hard work and toil, she writes her poems with impulse and spontaneity, quite often revisits and prunes them whenever possible. She confesses that she does not wait for inspiration and agrees with her peers and gurus who have taught her that poetry is not spontaneity alone, but tedium as well, it is 95% sweat. It makes her want to write about anything and everything, which

is good in a way, as it is an exercise in practising writing. Poetry in social media is in fact triggered by certain sensational news and happenings. It can be a bomb blast, war footages, refugee problems, rapes, or any media highlighted atrocity.

Poetry and the activism connected with it can indeed be political by waging war against such problems. Thus poetry also makes something happen positively for a social cause. At the same time, instant popularity on writing about sensational and contemporary things should not divest poetry from a larger responsibility.

A poet has to explore higher levels of honesty and discover manifold levels of

instant popularity on writing about sensational things should not divest poetry from a larger responsibility.

truth which should transcend political and ideological buffers and comfort zone.

She says, “I started writing at the time of the social media. I was a blogger first, and I was writing from my office room in a remote university with very poor connectivity. But I was happy that many people read my poems and followed me”.

Meanwhile, she sent her poems to poets like K. Satchidanandan and Jayanta Mahapatra. Both of them wrote back rather encouraging replies, and that was a morale booster. Then she started writing very often on Facebook. It was a platform which took her off because here is where she found and connected with the poetic community, peers and aspiring poets. On the one hand, there was a lot of appreciation and fanfare, but on the other hand, she had to face the most

debilitating feedback and criticism. Some hardcore poetry lovers ripped many of her poems apart, and she considers it rather constructive. Rather than being touchy about it, she tried to write more and more blending ideas, language and style. Now it is customary to post a poem first on FB, then a completely different form in print, after self-edits and formal editing.

With the advent of the social media, she points out; we have a strong visible community of poets in Kerala. We have the poetic communes like the fortnightly Poetry Chain run by the poet Gopi Krishnan Kottoor, Kritya run by Rati Saxena to mention a few. She appreciates and enjoys the poems of English poets like Meera Nair, whose crisp poems are honest and candid, and they are rounded up with punch packed lines. Chandini Suresh is another unsung versatile heroine, who writes with simplicity and immense poetic beauty. Her novels also speak to the heart and have the same quality of cascading into our hearts with ease. Other authors and critics like Suneetha Balakrishnan and Lekshmy Rajeev are also notable poets and writers who have contributed significantly to Indian Writing in English.

Once she came to Kerala and settled down here, she enjoys the comfortable cushions of having the support system of the family in place. She is most indebted to her sister and help, Sengchi, who is in charge of cooking and housekeeping at home. It provides her all the leisure she needs for writing and painting. “Without her, I wouldn’t have been what I am. My parents are writers themselves and great support, and my husband is the person who reads and edits my primary drafts before it goes in for further editing. My children, my pillars of strength, always have something critical to say about my paintings, and I take their critiques seriously. My native place, Trivandrum, is a more than a place but a character within me, and soon I will be coming out with a novel on it” she concludes with a smile. march 2018

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Mesmerising journey Manjari music

“Ilaiyaraja sir is one of the legendary musicians I have met in my life.

His discipline and dedication in music is a lifetime lesson and a difficult one to copy in our life. He is a mentor and guide for me. After getting trained under him, I learned how one can surrender to music completely.”

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er voice touches our heart, soothes our mind and fills in a beautiful melancholy in our thoughts. Manjari, the multi talented singer whose voice can give life to different genres of music, be it Hindustani, Carnatic, light music or ghazals, has been enlightening the Malayalee Diaspora with her mesmerizing rendition. She completed her Post-Graduation in music from the Government College for Women, Thiruvananthapuram.

Manjari talks about her successful voyage as a musician to Brand Kerala.

“My journey as a musician has been a slow process and is still evolving. I believe it’s a never ending process. I started learning at the age of five when my mother took the initiative to introduce me to the world of music. My biggest blessing were my Gurus, who trained me to make me what I am now. It takes time for one to shape up into a proper singer and I’m still going through that molding process. I have got training in both Hindustani and Carnatic music and feel that I have a long way to go” she adds.

All genres of music are close to her heart. Her childhood was in Muscat, where she started learning Carnatic music.

Even though her parents were doctors, her mother Latha P.M, was very keen about music and it was she who made her learn

Carnatic music. Later, Manjari’s interests shifted to Hindustani and for participating in musical contests, she also mastered light music and semi-classical music.

The legendary singer, Dr.K.J. Yesudas, happened to visit Muscat once and attended one of her concerts. He asked her parents to make her learn Carnatic music more. That was a turning point in her life.

She says, “Ilaiyaraja sir is one of the legendary musicians I have met in my life.

His discipline and dedication in music is a lifetime lesson and a difficult one to copy in our life. He is a mentor and guide for me. After getting trained under him, I learned how one can surrender to music completely.”

Manjari was introduced by Ilaiyaraja to the film industry. She considers this as one of her biggest fortunes. The life and music of Ilaiyaraja influenced her a lot. His songs gave her the right breakthrough and reinforced herself as a playback singer.

She adds, “I have formed a band

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songs were sung by Manjari for films. awards 2004 Best Playback Singer

2006 Best Female Playback

2008 Best Playback Singer

2011 recently with a bunch of good musicians.

They are highly talented. We named our band as ‘Tatvamasi’.” The band creates its own music and sometimes, the application of advanced and recent trends in music is also visible in its performances. The team actively involve themselves in exploring newer genres of music and aims to convey a positive message to the society through their music.

Manjari equally loves singing Hindustani, Ghazals, Carnatic and other genres. She starts practicing four to five days prior to her concert for being into that mood of the genre she is performing.

According to her, playback singing is much easier because it’s just giving the voice and feel for someone else’s creativity.

Manjari’s love for Ghazals is quiet famous in the industry. She could get accolades from Ghazal lovers for the mesmerizing rendition of Ghazals. She says, “My Guruji Ustad Khalid Anwar Jaan was the one who found out my interest in Ghazals. I was very young then

to understand the depth and beauty of them. He taught me his compositions; also guided me to learn the intricacies of them.

‘Khayal’, the program which was telecast in Media One channel, was my idea. I am grateful to Media One for accepting my initiative in spreading the meaning of Urdu poetry in Kerala.

In Ghazals, there are no particular rules to follow while singing. The lyrics and emotions should be conveyed well. It gives the pleasure mentally more than any other genres. Ghazals are enriched with pure poetry too.”

“I have many dreams to achieve and my family gives great support to make them come true. My family consists of my parents and my younger sister. My family is happy and that’s what I need. I owe my prosperity as a musician to my family and my Gurus. Without them nothing would have been possible for me. It is my responsibility to keep everyone happy including my family and those who love to listen to my music”, she concludes.

Nominated for Best Female Playblack

2012 Best Female Playback Best Female Playback Popular Singer of the Year Best Female Playback Best Female Playback Best Female Playback Best Female Playback

2012 Sahir and Adeeb International Award for her contribution to Urdu language and ghazals

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Kerala State Film Awards Asianet Film Awards Vanitha Film Awards Ramu Kariat Film Awards Mathrubhumi Film Awards Surya/Film Producers Awards Amrita Film Awards Jaihind Film Awards Kerala Film Critics Award Filmfare Award

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IT’S GENERATION NEXT @ NeST Nazneen jehangir information technology

“What I learned as a 25 year old who joined the family business as CEO was that one had to listen – to what was said and unsaid – and ask questions and learn, rather than talk.”

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services company in the public sector almost went off the rails. This happened barely two years after I had joined the business, at a time when I believed senior Management should only be concerned with the big picture and not micromanage. It took Herculean effort to get the project back on course and in that process, I learned that a good manager had to both look at the woods and the trees and not miss one for the other.

azneen Jehangir, Executive Director &CEO of NeST, nurtures the dream to take the tech giant to heights of glory through innovative techno initiatives.

Please elaborate on your responsibilities as the Executive Director and CEO of NeST? I am responsible for driving growth and value-addition across all the software products and service-lines in all geographies at both NeST IT and SFO Technologies, part of the US $ 500 m NeST Group. I oversee and facilitate strategy formulation, global delivery, quality and productivity improvement initiatives. I have enabled NeST IT’s transitioning to its current role as a solutions provider of choice in the Automotive, Aerospace, BFSI, Healthcare, Communications and GIS domains. I have attempted to harness the myriad skill-sets available in Team NeST - research, design, engineering, hardware, software and technology - to come up with solutions that address customer requirements and pain points, rather than remain a pure services player. I have handheld the team’s expedition into becoming a leading digital transformation player by adopting cuttingedge technologies. I oversee closing of deals, building customer satisfaction and solving operational challenges.

Can you recollect your involvement in the success story of NeST? I joined the NeST Group in 2009, after the birth of my first son Rihan, to maintain a work-life balance. And I decided to concentrate on software and training because it was my specialization. I realized immediately that the IT I learned in the classrooms was not the same in a business environment. For a software business to flourish, it took much more than mere architecting, coding or testing skills. Strategies had to be concocted and one had to keep up to date with

the fast-changing technology trends.

New cutting-edge technologies had to be adopted to keep progressing and remain competitive. Moreover, there was also the challenge of stepping into the shoes of the 1st generation founders who took the company from a single manufacturing facility in 1990 to a diversified transnational conglomerate, with a vision to achieve a turnover of 1 Billion Dollars in 2020. NeST has also proved its proficiency in emerging areas of technology such as SMAC, IOT, Automation and AI. What are the milestones in your business life as a woman and the challenges being faced by you?

Technology trends and business models are rapidly mutating and to keep up with the surge of the change, lot more is needed to be done than what is written in the business books. In my view, every good decision taken was a milestone as a business woman because every right step counts. I remember one particular instance when a development project for Kerala’s largest non-banking financial

Share your ideology in business which has taken you to enviable heights.

What I learned as a 25 year old who joined the family business as CEO was that one had to listen – to what was said and unsaid – and ask questions and learn, rather than talk. In my opinion, when one talks, one only hears one’s own voice and perspective, but through listening, new windows open to one’s understanding and one learn new things.

How do you evaluate the support from your family at this juncture?

My father, N Jehangir, is the single most influential figure who shaped my personality and outlook. I continue to be inspired by the guts and raw entrepreneurship of my father, who set up a factory in the 90s, when chances of a private enterprise flourishing here were slim, and still, turned the business into an empire a quarter century later. I put myself into his shoes and thinks like he would, whenever faced with a crisis. I believe my mother, Mrs. Nishi Jehangir, has been the anchor for the whole family, keeping them together through thick and thin. My brother, Mr. Althaf Jehangir, always stands by me and is a pillar of support and understanding. I am also thankful to my husband Binub Azeez, a seasoned business man himself, who has let me explore and discover my true potential. The joy of my kids, Rihan and Suhan, provides me with the emotional release my hectic corporate life demands. march 2018

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Quintessence of life Lakshmi menon social enterprise

Entrée has inculcated a feeling of concern among the youth on the necessity of keeping trees and to prevent deforestation and more importantly to stay away from plastic. It is a socio-empowering enterprise employing women, people with paraplegia and cancer survivors to name a few.

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n innovative idea can change the face of the entire world.

Lakshmi Menon from Cochin, Aryankavau, with ‘Pure Living’ as her enterprise and passion talks to Brand Kerala and elaborates her vision and mission.

She recollects her journey with enthusiasm, “I started Pure Living in 2014. It was started mainly to address some of the major concerns affecting the environment. It came from the philosophy that nature doesn’t need people but people need nature. Pure Living stands for Products Upcycled and Recycled. It came from the conviction that the Green Protocol was our need.

For that, we took the production and propagation of wedding decoration products with eco-friendly materials.

That was taken up as the major task of Pure Living. Entrée is another product, which is a paper seed pen. The intention behind the paper pen branded as Rolapena was conceived as a response to do away with disposable plastic pens which are causing huge damage to the environment. These pens are made of waste paper, and seeds are inserted along with the pen. Like this, for every project or initiative of Pure Living, we try to work for a social cause and commitment.”

The birth of Entrée was from a thought generated after viewing a statistics of a pen company in 2002. The company sold its 100 billionth plastic pens. And it is just

one among many. This shocking statistics led to the birth of Rolapena (paper pen) and subsequently to Entree. Entrée is also called seed pen. Making pens with upcycled paper could reduce waste, but more importantly, it addresses the larger issues affecting the environment.

Deforestation and tree felling are important to them, and many such issues were a cause for concern. Hence she came out with Entree- pen with seeds. It became an instant hit. Media popularised the concept from across the globe. Al Jazeera Plus, Marie Claire popular lifestyle magazine of USA, Maggi Dairies, Femina, and other vernacular media of India helped popularise the concept.

Many major corporate, IT Companies, conferences & seminars use Entree as a solution to the plastic menace and to show their solidarity to the cause. With a thrust on medicinal value, we planted Agastya seed in the pens. It is rather a unique contribution that Entree has made to the society. It has inculcated a feeling of concern among the youth on the necessity of keeping trees and to prevent deforestation and more importantly to stay away from plastic. It is a socioempowering enterprise employing women, people with paraplegia and cancer survivors to name a few. The tasks have been divided into such a manner that people of all skill sets can be employed in its production.

She says, “The Paper Specialized gallery in San Franciso influenced me

info entree pen Entree pens are made from waste paper. A seed of a tree has been kept at the bottom of each pen . After its usage period anybody could plant the pen. The seeds the pens carry are of the Agasthya tree, also known as the hummingbird tree.

These trees hold a special place in Ayurveda for their medicinal properties.

a lot. I started my projects with paper when I worked as a featured artist in an art gallery of San Francisco. The trash which is seen everywhere in Kerala prompted me to introduce paper pens in Kerala as a substitute to plastic pens.”

There are many plans for Pure Living.

Now it functions as a woman and community empowerment organisation.

A clothing brand will also be launched soon. Good Karma Foundation is a trust, co-promoted by Pure Living. It is an initiative with the elders who are sent

I was born in a small town, seen and experienced the goodness of people and nature.

back to the mainstream to create a sense of belonging, confidence and to make a living for the destitute grandmas.

“I am a designer by profession and social entrepreneur by passion. I do interior designing, make fashion jewellery and product designing. Pure Living is my true passion. I was born in a small town, seen and experienced the goodness of people and nature, “ says Lekshmi. She is single and lives with her grandmother and mother and holds the strong vision to bring revolutionary changes in the way of the world. march 2018

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Living a cherished dream Nikita hari science

Though a Scientist

by Profession, I am a Social Tech Entrepreneur

by Passion !!

Somebody has to set the ball rolling at some point. I don’t call myself a ‘Change Maker’.

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ailing from a middle class family in Vadakara, Kerala, Nikitha Hari broke stereotypes, shattered glass ceilings and raced to the global stage of engineering and research.

Can you trace out your growth as a young scientist?

Right from my childhood, I wanted to have the best education but could never study where I wanted to.

After my B.Tech, I joined for M.Tech and passed with a gold medal. Finally I got into IIT-Delhi as a research associate but was disappointed with the research atmosphere and returned home after three months. After a year-long process of applications, interviews and so on, I joined Manchester University with presidential and departmental scholarship.

My earnest desire to pursue PhD from the prestigious Cambridge University stemmed from the fact that it has a rich legacy of culture, heritage and tradition of academic excellence. As an academic, I have had a successful stint at Cambridge and in the UK power electronic space for three and half years now. I have had the honour to be the Chairperson of UK EPSRC Power Electronics Post Graduate Forum and to organise & chair the first UK Power electronics summer school-2015 attended by over 100 delegates from academia and industry. I also had the rare opportunity

to be an interviewer for selecting undergraduate engineering students for Churchill College, Cambridge for two years. I supervised engineering undergraduates of Churchill College and Trinity Hall.

As a consultant, I’m currently on the advisory board of the student run ‘Next Tech Lab’, SRM University, Rajadahani innovation disruption cell , Brainaura &Probiz, India.

I have held positions as IEEE Cambridge Secretary & Beyond Profit Cambridge Conference Director from 2014-16. I am active as Cambridge Association for Women in Science & Engineering steering committee member and is a regular invited speaker in GSA girl conferences, Cambridge Science Festival, Soapbox Science etc to motivate girls to pursue a career in STEM subjects.

The journey to Cambridge was of terrible downs -of sorrows, disappointments and tears; terrific ups- of success , joy and laughter ! I’m honoured to be the first Indian to be making into this prestigious list of 50 amazing women engineers in the UK. My most proud and thrilling moment was when I was among the few guests to be invited to Buckingham Palace as a global ambassador for the ‘Queen Elizabeth Prize for Engineering’ and had the rare honour to visit the fantastic palace and meet the Prince of Wales. I also became the only Cambridge student to be the recipient of the ‘Developer Emerging Entrepreneur Award 2017’ –

prestigious award for budding women in tech in Cambridgeshire. I was elected as the Vice-President of the Cambridge University Graduate Union becoming the first Indian to hold the post and first Malayali ever to be in the GU officers post since its inception in 1955.

Please share a few words on the start-ups ‘Wudi’ and ‘Favalley’ and about your future plans?

Start-ups are a very thrilling, exciting ,challenging & demanding space with a huge potential to contribute to the world . Cambridge offers its students a wonderful platform to engage with like minded entrepreneurs, offer business courses, free workshops and training to develop & practise business skills . This has helped me in discovering my hidden aptitude in this area to live this start-up dream !

Though a Scientist by Profession, I am a Social Tech Entrepreneur by Passion !!

Biz-Wudi, Edu-Wudi and Smart-Wudi are few of our products for smarter business management.

Somebody has to set the ball rolling at some point. I don’t call myself a ‘Change Maker’. We (Wudi & Favalley family) are just setting a platform, society will always remain the sole ‘Change Maker’.

Over the years, I have realised that our passion is worthwhile only if we can use it to help others , be part of a bigger mission to change the world for the better. With this aspiration & vision, I cofounded two social tech start-ups; Wudi & Favalley . WudiDatatech Pvt Ltd is an exciting & unique initiative I co-founded

with my brother Arjun Hari, who holds a management degree from IIM Kozhikode and Engineering degree from NIT Calicut who is the brainchild & CEO of this firm based in Kozhikode, Kerala. Our vision is to transform education through Artificial Intelligence. Also we aim to make AI products accessible & affordable to small and medium enterprises across the globe. Our flagship product is EduWudi - an AI educational software for institutions, aimed to transform the educational space by helping students identify their real talents & thus encouraging students and parents to think outside the obvious careers of engineering, medicine & management.

With the power of AI, deep learning and machine learning techniques, Wudi has developed one of its kind products for smarter business management. Biz-Wudi, Edu-Wudi and Smart-Wudi are few of our products in this domain.

Favalley was founded with three march 2018

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PhD students from Cambridge -Paulo, Stefano& Martin. It was started with the mission to convert slums into the next silicon valleys by engaging, training & matching marginalised youth in slums to coding jobs. For easing the practicalities of piloting & implementation, we are teaming with Wudi to better explore the learning dynamics and attitude of the youth in rural areas and slums to coding.

Did you face any pressing challenge as a woman in your journey to success ?

Coming from a conventional background, I’m very happy to be representing a global role model for young girls across the world which I understand is a great responsibility as well. Science, engineering and entrepreneurship have no gender. But there exists a subconscious and conscious bias to women in these

I’m very happy to be a role model for young girls which I understand is a great responsibility as well.

fields. Never get intimidated if you are the only girl in your engineering class, the only woman in the start-up board and so on- Be the change! Just do the best you can by believing in you. And never allow anyone to tell you that you are incapable of something because of your gender. ​Recently I was awarded the Top 50 Women in Engineering by Telegraph & WES. Being the first Indian citizen and first student from Cambridge University

in the list is a matter of great pride and honour. I come from an amazing country like India who had lady Prime Ministers and Presidents long ago . So I stand for that Indian Woman who can excel in everything.

Please elaborate on your family and their support?

I was born in Coimbatore and my parents shifted to Vadakara when I was three years old. I did my schooling at five different schools. My mother is a trained botanist. She nurtures a lovely garden at our home, is also an amazing painter, interior decorator and awesome cook. My father is a small scale industrialist and runs an electrical manufacturing unit and is the secretary of KSSIA -Kozhikode. My brother did his engineering from NIT, Calicut and masters from IIMK and now is the CEO and cofounder of Wudi.

FORM IV

Statement about ownership and other particulars about newspaper BRAND KERALA to be published in the first issue every year after the last day of February 1. Place of publication : Thiruvananthapuram 2. Periodicity of its publication : Monthly 3. Printer’s Name : Ravisankar.K.V Nationality : Indian Address : SRLA 32, Sankar Road, Sasthamangalam.P.O

Thiruvananthapuram- 695 010, Kerala, India 4. Publisher’s Name : Ravisankar.K.V Nationality : Indian Address : SRLA 32, Sankar Road, Sasthamangalam.P.O

Thiruvananthapuram- 695 010, Kerala, India 5. Editor’s Name : Ravisankar.K.V Nationality : Indian Address : SRLA 32, Sankar Road, Sasthamangalam.P.O

Thiruvananthapuram- 695 010, Kerala, India 6. Names and addresses of individuals who own the newspaper and partners or shareholders holding More than one per cent of the total capital.

Ravisankar.K.V., SRLA 32, Sankar Road, Sasthamangalam.P.O, Thiruvananthapuram- 695 010, Kerala, India I, Ravisankar.K.V, hereby declare that the particulars given above are true to the best of my Knowledge and belief. sd/ Ravisankar.K.V Date 01.03.2018 Signature of Publisher

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login to success geethu sivakumar start-up

“PACE is an Indian company and I want to strengthen this technology brand with the expertise from our country. We plan to incorporate advanced technology expertise and innovative products to our brand wagon and constantly improve the quality.”

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eethu Sivakumar’s elevation to the top job of a technology firm is a tale of sheer courage and will power to conquer the heights. The 22-year old CEO of PACE Hitech was always passionate about problem-solving and coding and her quest for imbibing the latest technology made her spread wings in the cyber space. Geethu has achieved yet another milestone with her company expanding its operations to Sri Lanka and Singapore.

“PACE is an Indian company and I want to strengthen this technology brand with the expertise from our country. We plan to incorporate advanced technology expertise and innovative products to our brand wagon and constantly improve the quality”, says Geethu. She plans to develop her enterprise into a globally acclaimed home grown brand by

expanding operations to as many regions as possible.

“I was active in academic and cocurricular activities during my school and college days. I was selected as the best web developer of Kerala during my high school days. Then I started doing freelance projects as well”, says Geethu.

She was selected as the ambassador of India to Japan in 2012 which was a transforming experience in her career.

During the second year of college she incubated her startup in college with the support of principal and teachers. During her final year she started working with Beta Group and later this association led to the acquisition of her enterprise.

The Beta Group led by Dr. J Rajmohan Pillai was the biggest source of encouragement for her endeavors.

“He is a person with years of business experience. He saw the potential in the project and his mentoring has been really helpful for me to grow as an entrepreneur”, she adds.

Geethu attributes her success to the support from her family. Her father, Sivakumar M, is an officer at HLL Lifecare. Sujakumari, her mother, is a home maker. Her native place is Trivandrum. “My parents were very supportive and helpful for me. They stood by me in all my initiatives. Whenever I used to go for competitions and they all supported me in the best possible way.

Even when I decided to go on with my startup they were the source of strength behind me” she says. march 2018

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Being woman Zara Sheikha transgender

“Behave like a man!

I have heard this several times in different stages of my life. When I was ten years old, I told my sister that I want to be a girl, live like a girl. My sister was the first person to accept me, and she tried to convince our parents.

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decade before, transgender was not welcomed or accepted in workplaces. Today, especially in states like Kerala by introducing the transgender policy, the psycho-social climate has changed for the better for the third gender.

Zara Sheikha is an HR executive with UST Global. It’s for the first time an MNC has appointed a transgender in their workforce. Zara has achieved her dream, fighting alone against the attitude of people towards her gender.

She is sharing her journey of success with Brand Kerala.

She is full of pride, when she says, “All these years I lived like a man. I was bullied and had to face severe harassment while I was working in a firm in Abu Dhabi. I always wanted to live like a woman. I am thankful to UST Global for selecting me as one of their HR executives.”

Jijo Kuriakose, who works with Queerala, an NGO that supports the LGBTQ community, helped Zara to reach the heights she dreamed. One of her friends helped her to secure the job.

After three rounds of intense selection processes, she was appointed in the

HR wing. She says, “All 65 members of HR team in UST Global are incredibly supportive.”

She adds, “The Company was ready to offer a job accepting my transgender status. I was truly surprised by the attitude of my colleagues. I never thought they could consider me as one among them. Breaking all pre-conceived notions, they were happy to join me, and they all respect my identity. I was permitted to use the ladies’ washroom and toilets.”

There are quite a lot of incidents during her childhood that she doesn’t want to remember. While she was in school, other students used derogatory terms to address her. Her father used to yell at her for playing with girls all the time. He was worried that this would bring shame to their family.

She says, “Behave like a man! I have heard this several times in different stages of my life. When I was ten years old, I told my sister that I want to be a girl, live like a girl. My sister was the first person to accept me, and she tried to convince our parents. But they never changed their mind believing that I will change my attitude of becoming a girl

I started working with a few organizations for transgender persons and also decided I should live the rest of my life without hiding anything. And since I left my previous job, I completely changed to a transgender person.

Zara

sooner or later.”

Though she hid her identity where ever she worked, people could recognise the difference in her behaviour. They many times harassed and taunted her. It was just two years before that she decided to reveal her identity.

She worked with some organisations working for transgender and decided to live the rest of her life as one among them.

She says,“Today perhaps I might be the first transgender HR executive to be employed by an MNC, which will transform lives of people like me. It has been eight months since I have done my sex reassignment surgery from

I have a good job, I have a peaceful life too. I wish that all the people in my community will lead a good life.

Bangalore.”

Zara was born as Nishant, a shy introvert boy, and later, Zara Sheikha, a woman filled with confidence to conquer the world. With Kerala, taking up more initiatives to become an all-inclusive state that helps the transgender community, Zara is all for the empowerment of other members of her community.

“Now I have a good job; I have a peaceful life too. I wish that all the people in my community will lead a good life. I am 26 years old now.

Though, the woman in me has just turned one year, now I need a partner who can understand, accept and care better,” Zara was proud and happy of herself while saying this. march 2018

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Run Chitra run!

P U Chitra sports

“I was lucky that I didn’t face any challenges as a girl.

I got acceptance and recognition from all the places I have been. I am so happy about it.”

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he team Brand Kerala is in conversation with P U Chitra, the young track and field athlete from Palakkad, who with her keen determination and unfailing dedication, brought fame to her motherland.

“I began participating in sports events when I was in 7th standard and from the very next year onwards I started getting medals in different competitions. I took part in state-level competitions and bagged many prizes during my school days. When I joined college, I participated in University level events and won accolades,” recollects Chitra.

While in school, she was the state champion for four times and national champion for two times.

She has participated in 1500, 3000 and 5000m events. She cherishes those memories, “My all-time favourite events were those school meets. I enjoyed them a lot. I love the Federation Cup held in Patiala. I could give my best in that meet.”

She considers the controversies regarding her participation in the World Athletic Championship and the decision taken by the Athletic Federation as part and parcel of the game. “I was disturbed at that time. But now I am considering it as a challenge. I have learned to face everything with a positive spirit and it has encouraged me to take out my best in the coming meets.” She says.

She has a bunch of dreams to accomplish. All her dreams are related

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to her passion, “I want to participate in the next Asian games and give my best performance.” She admires P.T. Usha, and from childhood onwards, she wanted to become a worldrenowned athlete like P.T. Usha.

Her extreme passion and respect towards sports could be taken as a model for the newcomers in the field.

She deserves to be appreciated for her dedication, when she says, “My regular schedule for practice starts from morning 6.30am to 9 am and evening from 4 pm to 5.30pm”.

Her family is her backbone; it includes her father Unnikrishnan, mother Vasanthakumari, two sisters Saumya and Sandhya, and her brother Krishnakumar. Chitra is now pursuing her post graduation in History at Christ College, Irinjalakkuda.

Talking about her support system, Chitra feels she is blessed, “My family, friends, teachers from college and school, support and gave the strength to achieve my dreams. My coach is Sijin. He is a physical trainer in Mundoor School.”

Like any other one in the field, she too has apprehensions regarding securing a job in the government sector.

“There is a quota of jobs in the government sector for athletes who participate in national and international level competitions. But it’s a fact that most of the athletes are facing issues while they apply for a job. Many athletes are coming from poor financial background though they win prizes for our country. Their only solace is the hope of getting a job. Even I got the surety from the Government. But no steps have been taken so far by anyone. I am getting scholarships, but that is not enough.

I have to look after my family. They have struggled so much. They suffered a lot”, she adds.

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Leading spirit of reinsurance Alice G Vaidyan insurance

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ost people might not have any idea about reinsurance and reinsuring companies.

Reinsurance is a form of an insurance cover for insurance companies. Or in other words, it is a practice where an insurance company (the insurer) transfers a portion of its risks to another (the reinsurer).

General Insurance Company (GIC) is the 12th largest reinsurance company in the world. This company is on the track to reach the 10th position and the one who leads this company is none other than a malayali woman, Alice G. Vaidyan. She is the Chairman and Managing Director of GIC. She hails from Mavelikkara, Kerala. She is the 7th most powerful woman in business, listed by Fortune India.

At present she is in cloud nine after successfully leading the third largest IPO (Initial Public Offering) in India. Her company GIC collected 11,370 crores through the IPO held in 2017 October.

GIC is the largest reinsurance company in India with 25 to 30 per cent of its business from foreign countries. It has branches in London, Dubai, Malaysia, Moscow etc. This year GIC will become a syndicate member of Lloyds, the world’s largest reinsurance market in London. GIC aims to make India as the international hub in reinsurance sector.

Alice wanted to become a doctor. She learned science till her under graduation.

Then she took English Literature as her

post graduation subject. In 1983, she got the job in New India Assurance as direct recruitment officer. She started working in GIC since 2008. From there, she started learning about the reinsurance field. The reinsurance companies take care of disasters like natural calamities, terrorism, accidents etc. Reinsurance companies will always be vigilant about disasters. They will be calculating the percentage of loss well in advance and will take necessary steps to overcome that loss.

GIC’s IPO began as the strongest nonlife insurance company in the public sector. GIC faced many challenges during those days. GIC introduced one of the largest IPOs’ in India at a time when the trend was just beginning in the market. march 2018

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Unfolding crimes, the e-way! dhanya menon pattathil cyber space

“My journey as a Cyber Crime Investigator cannot be seen as an easy one. Not easy doesn’t mean that I have work-related difficulties or pressure. Every job has its professional issues. It is a fact, beyond that, I feel, this field needs an acceptance”

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hanya Menon Pattathil from Thrissur, Kerala is India’s first woman Cyber Crime Investigator. The courageous and twinkling Dhanya in conversation with the Brand Kerala Team.

“The first woman in Cyber Crime Investigation Department came as by chance,” she confesses and believes that everything happened by chance, and she loves to believe it as her destiny.

“My journey as a Cyber Crime Investigator cannot be seen as an easy one. Not easy doesn’t mean that I have work-related difficulties or pressure.

Every job has its professional issues. It is a fact, beyond that, I feel, this field needs an acceptance” adds Dhanya She thinks life was much easy before, as she tells, “Before I got recognised, I could walk freely anywhere, now I have lost that advantage, but I am happy for the heights I reached. And fortunately there are no professional hazards to be specially mentioned, that I have experienced or faced in this field.”

“It’s God’s grace; I am enjoying this lot” she smiled and continued, “I completely get involved in any activity I am committed to. Whatever I do, I try to put my cent percentage effort. When we put our complete effort, dedication and energy on a particular thing, it is definite that the results will be excellent”.

It was her grandfather who compelled her to study this new area, and she became excited as she started working in the field.

She narrates her journey of unexpected twists.

“I started using computers and mobile phones after I got a job when I was twenty. At that time I was afraid to use such equipment. Still, I don’t have any craze over electronic gadgets. And all these happened as accidents in between when I was preparing myself to become a dancer!”

She thinks that the types of cyber crimes happening in Kerala and all

“My only duty is to walk on it gracefully. I strongly believe that I am doing my best in this job”.

Dhanya Menon Pattathil

over the world are almost similar.

Cybercrime is a platform where we come across a variety of crimes happening around, from molestation to murder and terrorism. Almost all types of cyber crimes happen in Kerala. It is because people in Kerala are much familiarised with modern technology.

They keep updating their knowledge in latest technology. So the number of people alien to technology in Kerala is comparatively less while compared to other states.”

She added, “The main challenge I had to face was, to give a proper explanation about my field and what I do. Nobody knows what Cyber Crime Investigator does!”

Initially, she worked with Indian Express and BPL Cellular. Then started her own business. While everything was as per routine, a major twist happened; the deviation to the new field. She was just twenty four at that time.

Then, it was necessary for her to find a justification to convince her and others.

She believes in herself and states that “My only duty is to walk on it gracefully.

I strongly believe that I am doing my best in this job”.

She advises the aspirants to “think and think again, then do; think logically by deeply analysing the facts, then study on it.”

She would like a change in the mindset of the Generation Y when she observes, ‘Everybody did, so I’, this is what is happening everywhere. The reason behind creating an account on a social media website today is ‘because my friend did, so I’.

“Find out what you need. Find the reason why you need it. Define yourself.

The lack of this definition creates many problems”.

Dhanya, though busy with the work, is never away from her kith and kin. She says,“My hometown is Thrissur. I work there, and my family lives with me. I am working in Thrissur because I want to be with my family. I am trained in classical dance, Mohiniyattam and Kuchipudi are my favourite dance forms. I do have a doctorate in Kuchipudi.

Her other interests include driving, reading books and being with friends.

She has formed a cultural trust called ‘Salapanchika’, and an online cultural magazine titled ‘Ente Salapanchika’, her sister Deepa and cousin Sreedevi is in charge of the same. Her bunch of friends and parents gives her support and encouragement. march 2018

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WITH SNAKES, AT PEACE Raji Anilkumar snake catcher

“I loved snakes while I was a kid, gradually that love for snakes grew with me”

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aji was with her friend while we, the Brand Kerala team visited her. Seeing her friend, we were scared. She was holding a cobra in her hand and cobra seemed to be too comfortable in her company!

A typical housewife from Vithura, Raji Anilkumar is with a bundle of extraordinary talents. Her other interests include riding bullets and driving heavy vehicles.

She recollects her journey, “I loved snakes while I was a kid, gradually that love for snakes grew with me. My parents were rubber tapping workers. I used to accompany them and help them.

Once, a snake crawled up on my shoulder while I was having a bath from the nearby river. My friends were shouting with fear, but I felt it as a kind of plantain fibre. After that incident, I started watching videos related to snakes and started catching snakes.”

She has the credit of catching 492 snakes and can identify almost all kinds of snakes.

She adds, “I have asked for help from many snake catchers and experts to study the science and techniques of snake catching. Unfortunately, none of them helped thinking that I would harm snakes while catching and that would create more problems.

We need approval from the forest department to learn snake catching.

Babu Palalayam sir taught me the basics of snake catching. I was the only lady to attend that awareness class. From there I learned to identify venomous and nonvenomous snakes.”

Taxi service earns her income for living. She talks about her first snake catching experience,” My first snake catching experience was at a school in Pacha junction. A cobra was lying on the road. People over there called me to catch it. I could easily catch it. Now, I have been going to catch snakes in the night time too. Mostly my husband accompanies me or else my mother will come.”

Her love for Jeeps and heavy vehicles makes her popular, among the natives. “It is only because of my husband’s immense support; I could do all these. I learned to drive Jeep and became a good driver. Then I took heavy motor vehicle license.” She explained.

She adds, “I just don’t care about criticisms, and this is the message that I would like to share. Do not mind negative criticisms. We can do things if we have a strong belief. I do conduct classes for people on catching snakes. I am a happy soul with my husband Mr Anilkumar and two daughters, Namitha and Abhirami.

She concludes by sharing her next dream that is “to fly an aircraft!”

Are

non-banking financial companies under surveillance?

don’t miss out our next issue

brand kerala B u s i n e s s

M a g a z i n e

column good word Sabin Iqbal sabin.iqbal@gmail.com

The best way to love and respect a woman, I believe, is to accept her as she is, and understand the unique role she is created to play in a family and in a society.

THE WOMEN IN MY LIFE

I

grew up under the shadow of a mother, who spent most of her youthful years as a grass widow as my father had been away in the Gulf.

Growing up, I never realised nor did I ever understand her loneliness or the degree of sacrifice she had made to keep the family together. A graduate in English Language and Literature from SN Women’s College, Kollam, in the late 60s, my mother was never allowed to work by my father, who on many accounts was a wonderful husband and a loving father. I was told that my mother was a brilliant student who had a way with the language and cherished the poetry of Kumaranasan as much as the plays of Shakespeare. When my father was teaching in a college in Trichy, the management of the college had offered my mother a teaching job in their school. But my father did not allow her to work because he thought no one could take care of my sister and I better than her. I think it would be topical and relevant to mention that my father was the youngest son of Vakkom Moulavi who fought all his life for educating girls. Not that my father was a bad person, but I wish I could ask him a few pertinent questions regarding keeping my mother at home. We can never ask questions to memories. To be

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fair to him, he may have his version of the story.

My sister was married off when she was in the first year of degree under a precarious situation created by my father’s illness and some financial constraints. Confined within the ‘luxury and comforts’ of her marriage, she could not pursue her studies for the next 17 years. But she did a remarkable job in

man and woman have equal and unique roles to play, and any move to tilt that balance will, and it has, beget unacceptable situations.

dusting off her texts after nearly two decades, and overcoming the many hurdles that came her way. Not only did she complete her degree but went on to pass her post graduation in English with a first class. (Confession: I’m jealous.) Past the age to get a teaching job, she now runs an English Lab in our

home town, Varkala, teaching English grammar to her students who range from college teachers to primary pupils.

I met my future wife in a newsroom in the UAE. While I was a copyeditor at the desk in Sharjah, she was a senior reporter in Abu Dhabi, covering cultural, community and diplomatic beats. We got married at the Indian Consulate in Dubai. Five years into our marriage, a daughter and a son later, she suffered a massive postpartum stroke, which has rendered her hemiplegic. Ever since that July morning, the lives of my children and mine have revolved around this woman of remarkable character. Yes, she has a temper, which is made a lot worse by the post-stroke life of dependency and frustrations. But I have to give it to her for her remarkable faith and hope in Jesus. A few years ago, a friend of ours called from Bangalore and in an excited voice asked me to get her across to Bangalore at the earliest. He said that some vaidyan was healing paralytics by giving them some ‘powder’. To be fair to my wife, I told her about the call and asked her if she would want to go, so that she could walk. She looked into my eyes, and said: ‘I don’t want to walk somehow. I don’t believe in any magic powder but in the hope of my Lord!’ She has to depend on others to

even move out of her bed! It made me think. We all go for, or at least look for, shortcuts. Shortcut to success, shortcut to wealth, shortcut to fame, and shortcut to healing! Not that I am a perfect husband, nor is our life is without any hassles. In fact, our life is

rife with practical challenges. With all the practical and financial challenges, and often emotional upheavals, I believe that my wife is a remarkable person, holding on to her faith even in the face of adversity. She keeps a tab on the contemporary geopolitical happenings around the globe. I often go to her for an update on world affairs. Of course, she gives it to me from her perspective!

Today my daughter turned 14. I can’t believe that the bundle of joy a nurse in Al Baraha Hospital in Dubai handed over to me has become a ‘woman’. While I admit that handling these millennials is as hazardous as batting at Perth, it has been a joy seeing her grow up from my palm to as tall as I am. An excited father, I threw all kinds of books at my children as soon as they could read the alphabet because we, as parents, wanted our children to read up as much as they could. To our horror, we realised that

they didn’t want to read. After so many such experiments to find out their true love and talent, one day I took them to a cricket ground. And, they stuck to it. Training under a Kerala Cricket Association coach, my daughter wants to be a cricketer, and dreams of playing for the country. Now, the trouble is the ring of advisers. ‘How can you do this?

She has to study…better ask her to focus her on her studies and forget about cricket…she is a girl…’

Having played my bit of college and club cricket, I am biased to seeing her play for India.

Having said that and agreeing

any move to tilt that balance will, and it has, beget unacceptable situations.

And, honestly, I don’t understand the hue and cry about ‘feminism’ because in the first place, disrespecting a woman or her dignity should never be a part of a man’s being. And, I would love to kick the butts of a male chauvinist at the first sight. On the other hand, can’t stand the bra-burning, bloody-napkin-brandishing types of feminist either! The best way to love and respect a woman, I believe, is to accept her as she is, and understand the unique role she is created to play in a family and in a society.

Kerala will make true socio-cultural and economic development only if we could get rid of the hypocrisy and

to its share of uncertainty, I would have supported her if she wanted to be an anthropologist, researching the battlefields of communal hatred.

While I try to understand and support my mother, sister, wife and daughter, I would disagree with them if they thought the society should be a ‘feminist’ one. I believe that both man and woman have equal and unique roles to play, and

conservative moorings wrapped in the guise of ‘a progressive mindset’.

Sabin Iqbal is a Thiruvananthapurambased senior journalist. He writes on culture, sports and business. march 2018

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column BUsiness economics Dr. Kochurani Joseph drkochurani@gmail.com

Entrepreneurship was once considered a man’s domain, but the tide has shifted: More than 9 million U.S. firms are now owned by women.

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Empowering Women Entrepreneurs

mpowerment of women is a crucial factor in the sustainable development of a nation. The word empowerment is frequently used in development circles but seldom defined properly. Empowerment is a process of awareness and capacity building which enables women to utilize fully their creative potentials leading to a greater participation and decision making and in this process they can lead a meaningful life with all its dignity and self respect.

Women’ participation in national development is not simply a question of giving any special concession or merely keeping them always in a state of beneficiary alone. It is basically empowering them psychologically, economically, politically and socially.

Empowered women are social capital and nation’s strength. In fact woman empowerment is human empowerment.

The word entrepreneurship is derived from French word Entreprendre, which means ‘to undertake’. According to economist J.B.Say, entrepreneurship is a combination of various qualities like organization skills, innovation, riskbearing, managing uncertainty, ability to bring together & use factor of production, analyzing market opportunities,

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observing the change taking place in the market, studying the tastes & preferences of consumers, and produces a product.

Women entrepreneurship can be defined as a woman or group of women who initiate, organize & operate a business enterprise. In other words any woman or group of woman who innovates, initiates, or adopts an economic activity may be called a woman entrepreneur. As per Government

Women entrepreneurs initially focused the light manufacturing sector.

of India, it is an enterprise owned & controlled by woman or a woman having a minimum financial interest of 51% of the capital in the enterprise.

Women entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organisation and business problems. Entrepreneurship

was once considered a man’s domain, but the tide has shifted: More than 9 million U.S. firms are now owned by women, employing nearly 8 million people and generating $1.5 trillion in sales, as per the data from the National Association of Women Business Owners.

According to the Global Entrepreneurship Monitor (GEM), which monitors 40 economies from around the world, globally, entrepreneurship rates among women increased by 13 percent.

Challenges of women entrepreneurship Women entrepreneurs often face genderbased barriers to start and grow their businesses, like discriminatory property, matrimonial and inheritance laws and or cultural practices, lack of much awareness to formal finance mechanisms, limited mobility and access to information and networks, etc. Therefore governments and various developmental organizations are actively undertaking promotion of women entrepreneurs through various schemes, incentives and promotional measures. For example in India , the Micro, Small & Medium Enterprises development organisations, Small Industries Development Bank

of India (SIDBI), various State Small Industries Development Corporations, the Nationalised banks and NGOs are conducting various programmes including Entrepreneurship Development Programmes (EDPs) to cater to the needs of potential women entrepreneurs.

Under Prime Minister’s Rozgar Yojana (PMRY), preference is given to women beneficiaries with large amount of subsidies.

Empowerment and entrepreneurship Empowerment is measured by both quantitative and qualitative indices. The quantitative indicators are linked with tangible economic variables like levels of income, saving, property etc. But the quality of life may be poor even in the midst of plenty. So empowerment is something beyond the material requisites. The qualitative indicators of empowerment are the power to make decisions, ability to interact with the people, power to create and control the resources, feeling of self worth, dignity for one’s own life and having a vision that surpasses one’s own life. So empowerment is in essence the quality of life.

Women entrepreneurs are initially concentrated in the light manufacturing sector (leather, garments, engineering goods, beauty products). The second most common category is that of services (interior designing, management and placement, consultancy, nursery school).

The third is the retail trade sector including boutiques, home furnishing, automobile dealing, etc. In the 1970s and 1980s women entrepreneurs were generally confined to ‘kitchen-enterprises’ – the three Ps: pickle, powder (spices) and papad. Later, “soft” traditionally feminine enterprises, such as garments, beauty care, etc. However, from the 1990s and onwards, with increased levels of education, more women have opted

for entrepreneurial careers in plastics, electronics and leather related industries.

This is the result of empowerment.

When women embark upon their entrepreneurial journey its genesis can be traced to three types. - ‘chance’, ‘forced’ and ‘created’. In all these cases empowerment strategy may be different.

Generally women should be trained and empowered in areas like •Work life family balancing •Copying with fear of failures.

•Facing competition from male counter parts.

•Strengthening opportunities for women entrepreneurs.

•Finance management •Innovations and branding The end result is that they should become critical agents for development at decision making level. Remember, DEVELOPMENT IF NOT ENGENDERED IT IS ENDANGERED. The author is head of Department of Economics, Bharata Mata College, Ernakulam, Motivational speaker and trainer in Finance Management.

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auto biz

limitless luxury The German giant has once again made it clear that luxury is their forte with the updated Merc S Class packed with a bundle of cozy comforts.

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he three-pointed star was originally designed to symbolize Daimler’s ambition of universal motorization – “on land, on water and in the air”- 1923.

Fast forward to 1990’s, - the era of luxury sedans! Everyone who “made it” needed a worthy sedan to announce their arrival. This niche category had very little completion from the start, but as sales picked up so did other choices. But still one name stands on top of it all, the true luxury sedan “Mercedes-Benz S-Class.”

Future Proof

Jiji Varghese

The current iteration of S-Class W222 arrived in India by early 2014. It was a game changer with a plethora of technological innovations which were

un-heard of, at the time. The elegant and majestic W222 design has been well received by customers from around the world, and thus only little changes have been made to the cosmetics of the car.

Instead, emphases of the facelift have been put on the technology capability of the car bringing along extensive innovations. The face lifted S-Class receives updated autonomous driving technologies, and also, new engines. The highly anticipated all-new and highly efficient engine range makes sure that Mercedes is on the fore front of future electrification plans.

New model new engines Based on appearances alone, the 2017 model and the 2018 look similar; but if you go beyond the superficial, the 2018 sedan lineup really is thoroughly updated. Aside from subtly altered trim, bumpers, and wheel designs, every version from the lowest-level S-class to the horsepower-addled S63 and S65 AMG models, to the range-topping Maybach received notable changes.

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For all the petrol heads out there S450 is the new petrol engine. It’s a 362-hp twin-turbocharged 3.0-liter V-6 producing 367 hp and 500Nm of torque.

The AMG lines start with S63 which is a twin-turbo 4.0-liter V-8, dishing out 603 horsepower, with the same 900Nm of torque as before. The S65 also known as Maybach S650 still has a twin-turbo V-12 and it is untouched, producing the same locomotive-like 1000Nm of torque and 621 horsepower as last year.

Now these cars are of course reserved for the uber rich, business tycoons and celebrities in our humble India. But still everyone needs a diesel engine, sigh! The diesel variant dubbed S350 d, had the old faithful V6 which now has been replaced with an in-line 6 producing a meaty 286 hp, but a lower torque of 600Nm. This new engine is first of its kind in India to meet the upcoming BS-VI norms.

We still don’t have BS-VI fuels available, but amazingly the engine (OM656) emits 68% less nitrous oxide and 82% less particulate matter, while running on BS-IV grade fuel. Now that is technology

info technical specifications S 450

S350 d

S 63 AMG

Price

Rs 1.37 Crore

Rs 1.33 Crore

TBA

Engine Specification

V6 bi-turbo Direct injection

In-line 6 bi-turbo Direct injection

V8 bi-turbo Direct injection

Transmission (gearshift type)

Automatic 9G-TRONIC 9-speed w/shift paddles

Automatic 9G-TRONIC 9-speed w/shift paddles

AMG SPEEDSHIFT MCT 9-speed w/shift paddles

Displacement (cc)

3.0 L (2996)

3.0 L (2925)

4.0 L (3982)

Rated torque

500 at 1600-4000

600 at 1200-3200

900 at 1200-3200

Acceleration 0-100 km/h

5.1 seconds

6.0 seconds

3.4 seconds

Fuel

Petrol

Diesel

Petrol

at its best for a better future. On both S iterations, the engines are mated to a nine-speed automatic transmission or 9G-Tronic, AMG’s have SPEEDSHIFT MCT.

On top of the food chain

Mercedes has gifted the S-class’ option sheet with the same comprehensive suite of sensors and radar hardware, or

more than that from its competitors. An impressive 360-degree camera enables you to understand your surroundings and an improved autonomous-driving capability (LEVEL 2 aka Tesla Pilot Mode). A new adaptive-cruise-control feature uses map data and slows the car for impending curves, turns, or roundabouts.

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itself—with only a flick of the turn signal—via updated active lane-changeassist technology. Users also are given more information on the status of such lane changes thanks to improved graphics and indicators in the digital instrument cluster.

The S-Class gets air suspension at all four ends that deliver a supreme ride quality. The 18-inch wheels do look uninteresting, but the tall 50-profile rubber, no doubt, adds to the comfort. It does behave like a boat at high speeds, mind you this is a 2.2tonne car, but that’s when you should switch to Sport mode.

Oh, it has one when you feel the itch to drive and if you are petrol head like me, go for the AMG, 900Nm of torque is more than enough to make the Earth spin faster!

Mercedes also has upgraded the S-class dual digital dashboard displays to the sharp and informative 12.3inch units. Mercedes proudly points out that it incorporated both screens, under a single pane of glass. The high-res widescreen cockpit display is simply brilliant. It displays umpteen information simply and clearly. Using the central controller for infotainment

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The S-Class gets air suspension at all four ends that deliver a supreme ride quality

functions is also logical and easy.

The S-Class has finally lost a Mercedes feature going back to the W124 E-Class, if not before. The cruise control stalk has been replaced by steering wheel buttons.

The new set-up is easy to use; although there was nothing wrong with the stalk except it was old fashioned and couldn’t easily accommodate the new active cruise functions. The steering wheel also features touch-sensitive control pads similar to those found on the new E-class.

There are no major changes to the interior, so what you get is a traditional design which isn’t as modern as its competitors. But, the S-class’ cabin still has a special old-world charm to it, with retro-looking circular vents, lots of chrome bits and wood finishes. The back

seat remains the best place to be in the S-class. The seats still offer unparalleled comfort in this segment; they are perfectly cushioned, they electrically recline 43.5 degrees to be exact and has heating, cooling and massaging function with memory and also a retractable footrest.

Frankly, though new rivals do come close, none of them offer a better back seat experience than this. You feel like you’re in a business class jet. It is not just a statement, not too long ago Emirates Airlines unveiled its new Business Class suites which is a joint venture between Mercedes and Emirates. Now that shows luxury is at its best with the star!

Forseeing star

The guts of the S-Class’ is that the engineering, the technology, the luxury is as good as ever – it’s a super-quiet, smooth and refined luxury cruiser.

Yet much of this new model is about introduction of clever technology. When you look at the competition none has the legacy or the pedigree of an S-Class, and arriving in an S-Class for that shareholder meeting sums up you have made your mark.

horoscope march 2018 Suresh kumar + 91 9496795629, vishnushangu@gmail.com

Aries

thrive till the 20th, after that spiritual matters will dominate. Health will be much better compared to the previous month. Massages and new health routines will be beneficial.

Gemini This month will be a month of contradictions.

Till 20th, spirituality will dominate your life and personal enjoyment will take over after that. This is the time to review your past accomplishments and the mistakes you have committed. You can make corrections to your past planning and execution methods and employ them from now onwards. Your financial situation is excellent and you will be highly successful in your monetary ventures.

Whatever you want to achieve financially, you have no problem in doing it. Your career prospects are driven by personal ambitions and you will have all the energy to attain your career objectives.. Your health will be wonderful during the month. Relationships have to be handled diplomatically.

Taurus

Your professional objectives and outer success are dominating over other aspects of life. Your professional skills are being recognized by the management. You are making your way upwards gradually but surely. You are propelled forward in your career by colleagues and family members. This will force you to work hard and attain your goals in the professional front.

Your financial prospects are bright and sound during the month. Influence of the Moon can be felt in your earnings and spending pattern.

During the first half of the month you make enough money and you spend money during the second half. With regard to Love and Relationship, relationship with your spouse or love mate will be problematic till the 20th. Your health prospects are brightened this month.

Cancer Your career prospects are brighter with the movement of Venus in an eminent position in your horoscope. You can expect appreciation from the seniors and better salaries. Your monetary situation improves radically compared to that of previous month. Financial intelligence is excellent and you will be able to handle investments and financial projects with better conviction and confidence. In addition all the family members are encouraging your financial ventures. With regard to your relationship, love life will be wonderful till the 20th and will become complex after that.

Social life with friends and organizations will

Regarding your career, atmosphere at the office will be wonderful. You will be interested in travelling abroad for official as well as personal reasons. These things will be fruitful with proper planning. There will be rapid progress in career after 21st. Mars and the Moon will also help you in the advancement of career this month. Your monetary situation will be excellent this month. There will be

clarity in pending financial projects after 24th.

You will be ruthless in executing your financial plans after that. Financial intelligence will be good and will be appreciated by the superiors.

Income from career is contributing to your earnings substantially this month. Your Love and Relationships will be complex after 20th and require deft handling. Your Health will be fabulous till the 21st and it can be maintained with enough relaxation and breaks.

Leo

Your career prospects are excellent this month.

You have to be grateful for your social contacts and partners. There will be improvement of status and financial rewards. With regard to Finance, your financial acumen and skills are excellent and you will able to take sound decisions about your financial projects. Projects which were pending will see the light of the day. You are attaining your monetary targets with the help of others and your effort is minimal. Hence it is important to build up good social contacts that can help your fiscal ventures. You will have surplus money to clear your pending loans. As others are important this month, you can enhance financial success by assisting others to achieve monetary prosperity. Regarding the Health, there will be a marked rise in the status of your health and energy levels due to the good aspects of Sun.

Virgo

Your personal ambitions and career goals are

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important while psychological concerns and family obligations will be not that important.

Monetary situation will be wonderful this month. Your spouse or partner is contributing your finances, after 21st when the partner’s earnings are set to zoom. You can expect money from unexpected sources during the second half of the month. Main source of income will be from your career and they are more than enough to take care of your expenses. You will get money from government sources, probably from an insurance which is pending. Investment will also give good returns. Your Health will be good after the 20th and till that time will be problematic. Enough breaks and relaxation will help you in maintaining your fitness.

professional skills. If you are seeking better job, you are offered with plenty of them.

Family may be source of employment in the month of March. Financially this is a thriving month. Income from job is the main source of earnings. Financial opportunities come through family members, government authorities and corporate members. Money can be made through risk ventures and speculative investments. You can put your surplus money in to these projects. Projects related to health will also give good returns. Legal matters with authorities can be resolved after the 20th. Your Health will be wonderful this month.

Sagittarius

Libra

It is time to concentrate on the emotional aspects of life such as happiness and family responsibilities. Your professional life will be challenging and the pace in the office will be hectic. You will be loaded with additional responsibilities this month. Your monetary situation will be delicate till the 21st of the month, but will show remarkable improvement after that. Retrograde motion of Pluto, your Money planet will force you to limit your financial activities and to reduce expenses during this month. Regarding Love and Relationship, though you and your partner are very much interested in love, both have different takes on the activities to be engaged in. If you are able to come to a compromise love will be stimulating. Your Health is very much decent during the month, but it will be prudent to take sufficient rest after 21st.

Scorpio

Family concerns and psychological aspects of life will dominate this month. Regarding your career, there will be modifications to your job profile and you will enhance your

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Family issues along with emotional matters will dominate over professional concerns and outer success. Your career prospects are bright this month due to the forward momentum of a large number of planets. The emphasis will be on accomplishing your targets. Life will be hectic in the working place. Monetary progress will be based on family related ventures with the help of family members and property dealings. You are spending a lot of money on family members who need your financial backing. Money will also be spent on renovation of home and home related equipment. Health will be fabulous this month.

You should take sufficient rest after 21st of the month by resorting to relaxation techniques.

are mainly through career. Sales and marketing of your products will give good earnings.

Health related projects will be spinning money. Family is encouraging your financial activities and you are spending money on family members and home related expenses.

Health prospects are wonderful throughout the month.

Aquarius

Professional life, improving personality and building up ideal friendship will dominate your life during this month. Regarding your career professional goals can be achieved by being emotionally stable this month. About 80 percent of the planets are in the forward motion and will help you to accomplish your goals quickly. Monetary situation will be under scrutiny this month. Earnings can be improved by sound fiscal management. Your partner will be busy with personal problems and cannot expect any support from the partner in financial matters. You will have a large number of financial opportunities. You can get into new financial ventures or partnerships.

You will get money through inheritance or with promotions in your job. Your Love and Relationships are not that exciting.

Pisces

Capricorn

Social activities, ideal friendship and financial interest will be in focus this month. Career will move at a rapid speed for sea goats and you will achieve your targets at your workplace. Monetary situation is excellent this month and you are enjoying financial success without much effort. Money can be made through innovation. Risky investments give good profits and you can expect money from unknown sources during this month. Earnings

This month your main focus will be on spiritual and charitable activities, professional goals and advanced studies. Regarding your career, Mars and Jupiter will propel your career to great heights and the success will be amazing.

There will be fantastic promotions and fabulous financial rewards during this month.

If you are looking for a job, period before 20th is favorable. Your financial earnings will reach maximum levels after 20th. Money is chasing you and you get money suddenly from unexpected sources. Regarding Health, this month you are interested in enhancing your physical fitness and personal looks.

a Reason

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