success story
TRACO ON SUCCESS TRACK This State owned company has recently procured an order for Weasel Conductor worth Rs 50 crores from Rajasthan Power Distribution Board.
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BRAND KERALA
T
raco cable company limited alias ‘TRACO’, a state owned public sector undertaking has reached the heights of success in its business operations when the company is celebrating its 55thanniversary. Though the company was started in 1962, its commercial operations began only by 1964. Traco has three units at Irimpanam, Thiruvalla and Pinarayi with its corporate office located at Panampilly Nagar, Ernakulam. The major products of Traco are AAAC, ACSR conductor, LT/HT AB cables, XLPE UG cables, Weather Proof cables and control cables. Traco was running its show for all the above mentioned products in single market .ie. Electricity Boards till 2011. During 2011 company had entered into customer oriented market by starting its house wiring unit at Pinarayi. Now, after seven years, company could capture this high stiff
SEPTEMBER 2018
competition market from other major players and Santhosh Koshy Thomas, Managing Director can be honoured for this strategic achievement. As of now, Traco has a wide range of coils varying from1sqmm to 10sqmm. This State owned company has recently procured an order for Weasel Conductor worth Rs 50 crores from Rajasthan Power Distribution Board. “This is the biggest order company has ever achieved in its life time so far. This order for 20,000 Weasel Conductor was procured after Traco competed with
RECENTLY, TRACO HAD INCREASED ITS PRODUCTION CAPACITY FROM 6000 TONNES TO 9000 TONNES
