13 minute read
SUCCESS STORY
success story TRACO ON SUCCESS TRACK
Advertisement
Traco cable company limited alias ‘TRACO’, a state owned public sector undertaking has reached the heights of success in its business operations when the company is celebrating its 55thanniversary.
Though the company was started in 1962, its commercial operations began only by 1964. Traco has three units at Irimpanam, Thiruvalla and Pinarayi with its corporate office located at Panampilly Nagar, Ernakulam. The major products of Traco are AAAC, ACSR conductor, LT/HT AB cables, XLPE UG cables, Weather Proof cables and control cables.
Traco was running its show for all the above mentioned products in single market .ie. Electricity Boards till 2011. During 2011 company had entered into customer oriented market by starting its house wiring unit at Pinarayi. Now, after seven years, company could capture this high stiff competition market from other major players and Santhosh Koshy Thomas, Managing Director can be honoured for this strategic achievement. As of now, Traco has a wide range of coils varying from1sqmm to 10sqmm.
This State owned company has recently procured an order for Weasel Conductor worth Rs 50 crores from Rajasthan Power Distribution Board. “This is the biggest order company has ever achieved in its life time so far. This order for 20,000 Weasel Conductor was procured after Traco competed with
28 major producers and by winning this company’s goodwill, says Santhosh Koshy Thomas, Managing Director of Traco Cables. Besides, this major order Traco has orders worth 3.71 crores and 1.2 crores from Punjab State Power Corporation and Jodhpur Electricity Board respectively. The company is already having 46 crores worth order for underground and aerial bunched cables from the State Electricity Board. Recently, Traco had increased its production capacity from 6000 tonnes to 9000 tonnes by inducting new machinery at its production plants at Irimpanam, Thiruvalla and Pinarayi. Traco is expecting to have a meteoric increase in its sales with enhanced level in production.
At Pinarayi, company is planning to produce 30,000 coils per month by the second stage, instead of present production capacity of 20,000 coils
The company and its employees took part in the relief operations during the recent floods in Kerala by contributing Rs 18.5 lakhs. Santhosh Koshy Thomas
per month.
Apart from the manufacturing sector, Traco has been playing a vital role in CSR activities also. The company as well as its employees had played a major role in the relief operations during the recent floods in Kerala by contributing Rs 18.5 lakhs to CM’s relief fund as an initial donation. This amount was handed over to Chief Minister Pinarayi Vijayan by Managing Director Santhosh Koshy Thomas in the presence of Industries Minister E.P. Jayarajan.
Traco expects to increase its annual sales turnover to Rs 200 crores this financial year from last years’ Rs 125 crores. Santosh Koshy attributes the success of Traco Cables to the wholehearted cooperation between the Management, employees and trade unions and the support from the Government.
KTM TO SHOWCASE RESILIENT KERALA tourism
Kerala Travel Mart (KTM), India’s largest tourism sector business conclave is scheduled to be held in Kochi from September 27 to 30, 2018, which will also showcase the endurance and resilient nature of Kerala Tourism and send out a strong message that tourism in the floodbattered Kerala will be back on the rails in double-quick time, The four-day KTM will be inaugurated by Mr. Pinarayi Vijayan, Chief Minister of Kerala on September 27 at 6pm at Grand Hyatt, Bolgatty, Kochi, coinciding with World Tourism Day in the presence of Mr. K.J. Alphonse, Union Minister of State for Tourism, Government of India and Mr. Kadakampally Surendran, Minister for Tourism, Kerala and the leaders of the tourism industry in Kerala and outside. KTM is organized by KTM Society in partnership with Kerala Tourism department; the event will conduct its business-to-business meetings at Samudrika and Sagara Convention
Centre, Willingdon Island, Kochi, from September 28 to 30, 2018
The promotion of Malabar Tourism will be the focal theme of the 10th edition of Kerala Travel Mart (KTM), which will be a platform for extensive business-to-business meetings and chalking out measures to make the money-spinning tourism sector of the state a sustainable enterprise.
Being held in the wake of the devastating floods that rampaged through large swathes of the coastal State, the 10th edition of KTM will focus on the Promotion of Malabar and measures that will lead to a strong resurgence of tourism, which is a mainstay of Kerala’s economy. The four-day KTM will be inaugurated by Mr. Pinarayi Vijayan, Chief Minister of Kerala on September 27 at 6pm at Grand Hyatt, Bolgatty, Kochi, coinciding with World Tourism Day in the presence of K.J. Alphonse, Union Minister of State for Tourism, Government of India and Mr.
Mr. Kadakampally Surendran, Minister for Tourism , Kerala addresses the media during the announcement of the theme and venue of Kerala Travel Mart (KTM) in Thiruvananthapuram on Wednesday July 18, 2018.
Kadakampally Surendran, Minister for Tourism, Kerala and the leaders of the tourism industry in Kerala. KTM is organized by KTM Society in partnership with Kerala Tourism department, the event will conduct its business-to-business meetings at Samudrika and Sagara Convention Centre, Willingdon Island, Kochi, from September 28 to 30.
According to Kadakampally Surendran, Minister for Tourism, Kerala, This year, KTM will also help the world to discover a new Kerala, the Kerala that overcame the odds and rose above the floods. The floods may have destroyed homes and lives, but it left the spirit of the people untouched. And as thousands stood shoulder to shoulder to save the land, I am sure the world also got a fresh glimpse ofKerala’s age-old tradition of religious tolerance and harmony.
He also added that, today along with restoring lives, our focus is also on restoring the land to its original glory. Cleaning up of the destinations are over and the road connectivity to major tourist locations in the state is
This year, KTM will also help the world to discover a new Kerala, the Kerala that overcame the odds and rose above the floods. The floods may have destroyed homes and lives, but it left the spirit of the people untouched. And as thousands stood shoulder to shoulder to save the land, I am sure the world also got a fresh glimpse of Kerala’s ageold tradition of religious tolerance and harmony.
Kadakampally Surendran Minister for Tourism
being re-established. Kerala is back an ready to receive our guests.
KTM will offer a spectrum of opportunities to key players in the sector to forge business linkages and spur the growth of entire tourism industry. Experts will participate in four seminars as part of the event. The opening of Kannur airport this year would give a boost to tourism in the Malabar region in north Kerala.
“With the inauguration of Kannur airport this year, the influx of tourists to Malabar region will increase. The implementation of the Malabar River Cruise project, covering nine rivers, has already begun. The government has sanctioned Rs 53.5 crore for this scheme in the first phase,” Mr. Surendran said.
He exuded confidence that the first phase of the river cruise project would be completed soon.
Mrs. Rani George, Secretary, Tourism Department, said the most striking feature of the KTM is that the event is a collaboration between the state government and tourism trade. “Tourism industry people, including hoteliers and tour operators and Kerala Tourism join hands for this big event. Kerala Tourism wants more investors to come to Malabar region,” she added. The upcoming KTM will focus on measures that would lead to a strong resurgence of tourism in the state. “The response to this edition of KTM has been overwhelming with 593 international buyers from 395 companies from 73 countries and 1,095 domestic buyers having registered as participants, apart from 411 strong Kerala tourism industry stake holders as sellers,” said Mr. Baby Mathew Somatheeram, President of KTM Society.
As in its previous editions, KTM will serve as a strong platform to showcase its time-tested as well as new products of Kerala and establish firm business links by bringing together internationally reputed buyers and sellers and tour operators under one roof. The new products launched by the state government like the Malabar river cruise project, focusing on nine rivers in north Kerala, will be showcased before the delegates, Mathew said.
The new products launched by the State government, such as the Malabar river cruise project, focusing on nine rivers in north Kerala, will be showcased before the delegates. Tourism in Kerala has started recovering fast from the grim blow dealt by the calamitous floods. Traffic to major destinations across the State has resumed and bookings ahead of the peak season have picked up.
tourism ITM SHOWCASES ‘INCREDIBLE INDIA’
Piyush Goyal, the Union Minister for Railways and Coal, said that unless the infrastructure/ fundamentals are set up, India can’t come up as a well sought after destination
The Union Minister for Railways and Coal, Piyush Goyal inaugurated the ‘first ever’ India Tourism Mart (ITM 2018) in the presence of Union Tourism Minister, K J Alphons and the Tourism Minister of Morocco, Mr. Mohamed Sajid, in New Delhi. The India Tourism Mart is being organized by the Ministry of Tourism from 16thto 18th September 2018, in partnership with the Federation of Associations in Indian Tourism and Hospitality (FAITH) and with support of State /UT Governments. The function was held in presence of the Secretary, other senior officials of Tourism Ministry and Chairman/members of FAITH and also delegates from India and across the world.
Inaugurating the event, Piyush Goyal wished the best to the Tourism Ministry to reach the ambitious goal of
US$100 billion FTA receipts/year within 5 years. The Minister said that unless the infrastructure/fundamentals are set up, India can’t come up as a well sought after destination and he said that the present government has been developing these like ensuring 24 hour power supply, promoting renewable energy forms, and improving connectivity by effectively connecting the remotest destinations. The Minister also added that the most important element that will help promote Tourism in a complete way is the Government’s cleanliness drive, the Swachhta Abhiyan, which will ensure India becoming a preferred destination for all international tourists. Mentioning the income multiplier effect in the Tourism sector, the Minister said that Tourism generates a number of employment opportunities in formal and informal sectors and can change
RS 80 CR MALABAR TOURISM PROJECT GETS LIFE
In a major boost to tourism potential of the Malabar region, Minister of State for Tourism K.J. Alphons has announced the sanctioning of the project “Development of Rural Circuit: Malanad Malabar Cruise Tourism Project’ in Kerala under Swadesh Darshan Scheme for Rs. 80.37 Crores. Under the project, the Ministry has sanctioned funds for development of basic infrastructure facilities like passenger terminals, boat terminals, jetties, boat race gallery, restaurants, food courts, performance areas, open air theatres, Angling Yards, Parking, Cycle tracks, Handicraft Kiosks, Bio
Toilets, Wi-Fi facilities, Drinking Water Facilities, Floating Markets for local produce, Solar Lamps, Watch Towers, Solid Waste Management, CCTV, Signage etc. The cruises under the project will be operated under the PPP mode.
Waterways have been an important mode of transport in Kerala from the time immemorial with its forty four rivers and seven backwater regions. The total length of the navigation route in the Kerala is 1900 km. This is tune with the water based tourism which is getting prominence all over the world.
INFO
THEMATIC CRUISES UNDER THE PROJECT
a) Malabari Cuisine and Culinary Cruise in Valapattanam River (Muthappan Cruise) - Cruise starts from Valapattanam to Munambu Kadavu in Valapattanam River with an effective Cruise Length of 40 km. b) Yam Cruise in Valapattanam River - Cruise starts from Valapattanam to Pazhayangadi in Valapattanam River with an effective length of 16 km. c) Mangrove Cruise in Kuppam River - Cruise starts from Pazhayangadi to Kuppam in Kuppam River with an effective Cruise length of 16 km.
the destiny of the country. The Railway Minister added that the youth of the country can be entrepreneurs, service providers, interpreters etc in the sector and ascertained that India with its varied features has tremendous potential and we just need to leverage from it.
Speaking at the event, the Tourism Minister announced that ITM will be an annual event hereafter in line with other International Tourism Marts and it will be held in the month of September. The Minister said that India is so vast that there will be something new for everyone to see and experience in this country with its varied geography, culture, traditions, architectural marvels, religions. Alphons also added that visiting the country has become easier with the new e-visa regime which is now open to 166 countries.
India Tourism Mart (ITM) is being held for the first time and the Tourism industry stakeholders are coming together for such a large scale event with Ministry’s support. FAITH is the apex organization of all the important trade and hospitality associations of the country with all the 10 major Tourist organizations like FHRAI, AROUND 225 STALLS HAVE BEEN PROVIDED TO THE SELLERS TO ENABLE THEM TO INTERACT WITH THE BUYERS.
HAI, IATO being involved in this mega event and India Convention Promotion Board (ICPB) is coordinating the whole event. This is a Business to Business Event. The objective of the event is to create an annual Global Tourism Mart for India in line with major international travel marts being held in countries across the world. The Mart provides a platform for all stakeholders in the tourism and hospitality industries to interact and transact business opportunities. The ITM 2018 has a participation of around 225 hosted international buyers and Media personnel across the world
such as North America, West Europe, East Asia, Latin America, CIS countries etc. The international delegates from overseas markets will interact with Indian seller delegates and the buyers will include current buyers who are already marketing India as a tourist destination as well as potential buyers who are not marketing India as a tourist destination at present but have shown interest in the country. The event also provides an opportunity to the buyers to see the world class tourism facilities available in our country such as Airports, Hotels, Tourist destinations, upcoming facilities, MICE facilities, possibility in the field of adventure tourism and other niche products. Around 225 stalls have been provided to the sellers to enable them to interact with the buyers. These include pavilion for States & Union Territories to showcase their unique tourism destinations and products. The B2B meetings between buyer and seller delegates are being held during these 3 days.
