ACP Brand Evolution by BrandMaven

The Starting Point All-Things to All-People

C O B I R D L LC

JUNE, 2018

VER 1.0

ORIGINAL SCOPE

Main site developed as a shopping/social site. Main Shopping Page “Find Your Everything” Direction 1

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Direction 2

Direction 3

JUNE, 2018

VER 1.0

ORIGINAL BRAND ELEMENTS Company Tagline

Company Trademark

“Find Your Everything”

brand elements Site Colors

Typography

Brand colors

Typography

COLOR & TYPOGRAPH

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cobird Teal

PMS 326 #00B2A9 RGB: 0/178/169 CMYK: 85/0/38/0

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

Cobird Black

PMS Black #000000 RGB: 30/30/30 CMYK: 0/0/0/100

Roboto Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

Site colors

Roboto Light

Media gradient

Feed gradient

Cobird Teal

Purple

RGB: 1/70/214 RGB: 32/187/173

#00B2A9 RGB: 0/178/169

C O B I R D D I G I TA L M E D I A

JUNE, 2018

RGB: 177/2/174 RGB: 67/42/211

Interests gradient RGB: 251/7/146 RGB: 253/203/2

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

#6B14B8 RGB: 107/20/184

VER 1.0

ORIGINAL BRAND ELEMENTS

brand projects

PROMO ITEMS

brand projects brand projects

Hat

frontfront

C O B I R D D I G I TA L M E D I A

Water Bottle

PROMO IT PROMO ITE

T-Shirt

back back

Sweatshirt

front front

JUNE, 2018

VER 1.0

back back

ORIGINAL BRAND ELEMENTS

brand projects

STATIONERY

brand projects

STATION

Business cards

Email signature

Business Card, Front

Business Card, Back

Email Signature

Business cards

Email signature

Kiran E. Rouzie, B.F.A., M.B.A.

chief technology officer m: 336-575-4343

Kiran E. Rouzie,

o: 424-220-6570 x105 e:

krouzie@cobird.com

B.F.A., M.B.A.

chief technology officer

cobird.com

202 W 1st street, 4th floor • los angeles, ca 90012 m: 336-575-4343 o: 424-220-6570 x105

business card front

krouzie@cobird.com

business card back

Detail

cobird.com

202 W 1st street, 4th floor • los angeles, ca 90012

business card front

business card back

email signature

C O B I R D D I G I TA L M E D I A

JUNE, 2018

VER 1.0

The Next Generation Social Amplification thru business tools

C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

SECOND SCOPE

The original site architecture was modified in 3 weeks and contained left-over parts from the original direction of the shopping site

Landing Page

Guest Home Page

User Dashboard

Interests (Lifestyle)

Categories List

Messages

Co Video/share

CoBird sponsored

Inﬂuencer Created

Entertainment / Travel

Social (Co-Experience)

User Created

Share Shopping

Share Experiences

Universal

Discussion Forums

Instant Chat

Media

Media Forums

Interests Forums

User hosted Groups

Speciﬁc Event (Hike / concert) Photos

Videos

Articles

Clips

Events

Groups/Events

Shopping Forums

Concerts

Restaurants

Comedy

Film

Food

Gallery

Sports

Festivals

Fundraisers

Reservations

Inﬂuencer Travel Groups

Travel

Recommendations

User

Air

Train

Followers

Car

More TBD

Regional News

Culture News

Inﬂuencer Videos

Videos

Featured

CoBird sponsored

User Videos

Trending

Inﬂuencer Music

Music

CoBird sponsored

User Music

Products Overview Reservations

Recommendations

Inﬂuencer

Products

Local Services

Featured Product Description

Inﬂuencer Purchase

Recommendations

News

Hotel

More TBD

Social Forum

Marketplace

CoMedia

Shop Cart

User

Inﬂuencer

User

Shop Cart

The site consisted of Interest, Social Communication, Entertainment, Travel, Media, Marketplace and Profile and Dashboard Content was to be user-developed and posted by as “Collections” and promoted throughout the site.

C O B I R D D I G I TA L M E D I A

JUNE, 2018

VER 1.0

COBIRD ECOSYSTEM

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VER 1.0

THE DISCOVERY PROCESS: PERSONNA

User conversion from novice to Authority. NOVICE

(some engagement)

ENTHUSIAST

(some engagement)

Passive

Create Collections

Guest/User (no profile )

Web Content

Like/Share/Comment

Follow Like/Share/Comment

USER

(some engagement)

CREATOR

Create Collections Established Followin g Original Content Groups/Event s

(engagement)

Active

Create Collections

Public Profile

Web Content Personal Content (Photos)

Like/Share/Comment

Promote Follow Like/Share/Comment

AUTHORITY

Groups/Event s Follow Like/Share/Comment

ASPIRING PRO

INFLUENCER

Sponsored Collections Established Followin g (promotes engagement)

Create Collections Building A Followin g

Original Content Products Groups/Event s

Web Content Personal Content (Photos) Original Content

Promote

Groups / Event s Promote Follow Like/Share/Comment C O B I R D L LC

JUNE, 2018

VER 1.0

SECOND SCOPE

User Flow: Aspiring Professional Community

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SECOND SCOPE

User Flow: Enthusiast Community

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JUNE, 2018

VER 1.0

SECOND SCOPE

Expanded User Profile

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VER 1.0

SECOND SCOPE

The User Experience produced the functionality specs.

A site consisted of Interest, Social Communication, Entertainment, Travel, media, Marketplace and Profile Content was to be developed by the users as “Collections” and promoted throughout the site.

C O B I R D L LC

JUNE, 2018

VER 1.0

ORIGINAL SCOPE

Two Alpha versions were developed to test functionality and color schemes of the platform. Alpha A

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Alpha B

JUNE, 2018

VER 1.0

THE DISCOVERY PROCESS: PERSONNA

To better understand how to build value for the influencer and their audience, we created persona based on purpose.

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The Contributors

The Audience

MUSICIAN builds a fan base

DISCOVER new tunes; rate, rank

ARTIST collaborates with their community

COLLABORATE in the creative process

TEACHER pushes literacy

TEACH a child to read

ADVOCATE champions a cause

GIVE your time to a great cause

ORGANIZER promotes an experience

EXPERIENCE a great time

MENTOR encourages small business owners

LEARN how to get a head

INFLUENCER motivates

CHANGE the way you think

NOVICE collects, displays and participates

REACTS collects, displays and participates JUNE, 2018

VER 1.0

PERSONNA USER JOURNEY

MUSICIAN: Building Fan Base Persona User Journey

MUSICIAN

Builds a fan base C 01 02

Creates a Purchase Collection Offer page

Reviews similar sites, Purchase selects web ring Offer partners

He creates Purchase “Enriched” social media postsOffer via Cobird, posts on Facebook

Purchase Friends visit Cobird page Offer

Cobird notifies friend list via SMS and email

Friends link from Facebook post to Cobird Page

Completes profile. (Collectors Purchasetag themselves for better Offer cross browsing)

Cobird Metrics Purchase provides analytics Offer (songs raked)

Sets up Purchase Suggestion Offer Box

People discover Independently on Cobird

He posts tour dates Purchase on Cobird calendar. FansOffer purchase tickets

Band posts live sound check

04 03

05 03

07 03

Purchase Concert streams live on Cobird. Offer

Purchase Concert going fans post live to Cobird Offer

18 03

Pushed notification: Free content for concert goers as a thank you.

08 03

Digital rewards/download(s) given to audience to enjoy on the way home

04 03

Concert going fans post post-concert images

Fan views re-broadcast on Cobird

26 03

“If This Than That” like tool suggests promotion options in the form of daily reminder cards

10 03

16 03

35 03

Poll sent. Purchase “What was your favorite part ofOffer the concert?

Calendar of next tour dates sent. Purchase now and receive discount.

Fan feeds edited live Purchase broadcast to concert Offer going fans

Cobird crafted augmented reality Purchase sent toOffer geo fenced concert goers

Band On Tour; Total Access Pass Become my muse, send me pictures and video of how you feel. Saturday afternoon jam session “What would you like me to play?” Guitar hero like, live play with the band from your home. Watch band interviewed by Rolling Stone, audience can ask questions.

C O B I R D L LC

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VER 1.0

PERSONNA USER JOURNEY

ARTIST: Collaborates with their community Persona User Journey

ARTIST

Collaborates with their community E 01 02

Creates a Purchase Collection page as a “Call Offer for Entries” event page

He creates Purchase “Enriched” social media postsOffer via Cobird, posts on Facebook

Friends visit the Purchase “Pasadena Sidewalk Offer Chalk Festival Cobird page

Reviews similar sites, Purchase selects web ring Offer partners

Cobird notifies friend list via SMS and email

Friends link from Facebook post to Cobird Page

Completes profile. (Collectors Purchasetag themselves for better Offer cross browsing)

Audience asked to vote on a theme and participate in a poster contest

Submission process; Upload portfolio samples, what they propose to draw

Audience votes on poster artwork. (must be registered)

Participants and placement (sidewalk location) announced along with portfolio & proposals

Cowbird press release of the event is sent to local press

Day of event, video streaming of each drawing

Time lapse video and event images posted by organizer 11

Winner voted on by participating artists and announced

People discover Independently on Cobird

Collaborative Community Art Show

C O B I R D L LC

JUNE, 2018

VER 1.0

PERSONNA USER JOURNEY

ADVOCATE: Champions a cause Persona User Journey

ADVOCATE

Champions a cause F 01 02

Users click on “Take Action” hand raiser form & views schedule

Advocate creates a “Heal the Bay Group Beach Cleanup Day” page

He creates Purchase “Enriched” social media Action postsOffer via Cobird, posts on Facebook

Friends click on social media link to Cobird page

Reviews similar sites, Purchase selects web ring Offer partners

Cobird notifies friend list via SMS and email

Friends link from SMS to Cobird Page

User receives SMS reminder the day before event

Event featured on Advocacy Event page People discover

All Cobird content labeled as “News” is batch sent out as press releases

Completes profile. (Collectors Purchasetag themselves for better Offer cross browsing)

Users view the Outreach Event collection page

Visitors view sign-up sheet for “Tasks”, sign-up sheet for “What to Bring”

Event date and are put in user’s calendar

14b

User clicks on “Write Your Congressman”

User clicks on “Sign Petition”

User goes to event, takes photos and videos

User receives Thank you note, invited back to page to view posts

Visits page, views videos, photos, news articles and similar collections. User uploads organizes his own images

User clicks on “Donate” signs up for monthly donation

User Shares; opens Facebook & sends to select friends

Heal the Bay Event Organized

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JUNE, 2018

VER 1.0

PERSONNA USER JOURNEY

ORGANIZER: Promote an experience Persona User Journey

ORGANIZER

Promotes an experience G 01 02

Creates a Purchase Collection Offerpage.

Reviews similar sites, Purchase selects web ring Offer partners

She creates Purchase “Enriched” social media postsOffer via Cobird, posts on Facebook

Friends click on Purchase social media link Offerpage to Cobird

Cobird notifies friend list via SMS and email

Friends link from Facebook post to Cobird Page

Completes profile. (Collectors Purchasetag themselves for better Offer cross browsing)

Users view the Outreach Event collection page

09b 03

Users click on “Take Action” hand raiser form

12 03

Visitors view owner/pet dossier. Based on location user chooses

17 03

Online interview process vets the potential dog walker

16 03

Scheduling tool puts date and time in user’s calendar

04 03

Volunteer takes photos and video of the dog walk

Volunteer posts images for house bound owner to enjoy.

People discover Independently on Cobird

Walk dogs of house bound elderly

C O B I R D L LC

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VER 1.0

PERSONNA USER JOURNEY

INFLUENCER: Pushes the envelope Persona User Journey

INFLUENCER

Pushes the envelope A 01 02

Influencer creates a Hometown Newspaper to accurately represent her neighborhood

Each article posted Purchase generates Action an individual Offer social post graphic

Friends click on social media link to Cobird page

Reviews similar sites, Purchase selects web ring Offer partners

Cobird notifies entire CoBird list via SMS and email

Friends link from SMS to Cobird Page

Completes profile. (Collectors Purchasetag themselves for better Offer cross browsing)

Users view Newspaper styled collection page

Influencer sets up “Suggestion Box” feature soliciting crowd source reporting

Residents are encouraged to post (content vetted, then posted by “Editor”

“Editor” invites other hand selected Cowbird publishers to be included in footer

Influencer aggregates from the web. Uses Evernote like “Cherry Picking” tool to isolate single elements

20b

“Editor” sets up online townhall with local politicians.

Asks users to submit questions. “Editor” moderates live

Organizes a public event (march) SMS push

Scheduling tool puts date and time in user’s calendar

Asks audience to record event with their smart phones, posts live

05 03

Video feeds edited live Purchase broadcast on “News Offer Paper” front page

Viewers of live feed encouraged to join live event.

People discover news articles carried on Cobird local aggrigate news page All Cobird content labeled as “News” is batch sent out as press releases

Other news organizations pick up story. Stories are syndicated

Hometown Newspaper

C O B I R D L LC

JUNE, 2018

VER 1.0

Expand on the community involvement of content, not just “Like”, “Comment” or “Share” Community posting include reposts, images, video and full collections w/ clickable credits “Saved by John Doe”

Augmented Reality/Beacon Technology app; Cobird crafted augmented reality content sent to geo fenced concert goers (lyrics and tune lineup).

Digital rewards take away sent to live event patrons

ADVANCED SOCIAL TOOLS ADVANCED SOCIAL TOOLS Aggregation 8

01b

Advanced Evernote like tool that allows users to cherry pick existing web content for reposting. Users could pull apart web pages, separate pieces and extract only what they want to repost. Includes an archive folder system for asset storage Bookmarking Archive Page. Bookmark any web or CoBird page generates a composite image with text similar to the social media banner that gets displayed on a single page.

• Side Channel (Google Hangouts like) group correspondence

09b

• Take Action/Hand Raiser Form/Contact Me News Letter Sign Up

• Poll(s) with Graphic Results Display

Group Post and Live Interaction

• Vote

• Participant profiles/portfolios

• Make a Pledge

• Sign this Petition

14b

• Write your Congressperson

• Donate

• Calendar of Events with RSVP/SMS Reminder

• Calendar for Setting Up Interviewing, Vet and Scheduling

• Receive pushed notifications SMS

18b

• Receive pushed notifications SMS (Scheduled curated content “This Day in Hispanic History) 21

A market place for online content, from “fee to free” Also, users can syndicate your own. As the user builds, (typing words associated with rock climbing in the Sierras) a smart search is playing in the background,quietly suggesting images.

Live Streaming and rebroadcast of original content

Audience uploads content; collection owner curates. Example a band on tour . Expand on the concept of connected devices like “Nest”. What about “the connected audience”?

Audience collaboration widgets: 5

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Creators enlist their audience as crowd sourced content collaborators “real time audience collaboration tools”. Live video recording by audience, then displayed on editing dashboard for live edit. Expand on the community involvement of content, not just “Like”, “Comment” or “Share” Community posting include reposts, images, video and full collections w/ clickable credits “Saved by John Doe” Augmented Reality/Beacon Technology app; J UCobird N E , 2 0 1 8 crafted VER 1.0 augmented reality content sent to geo fenced concert goers

ADVANCED SOCIAL TOOLS

An “If This Than That”-like tool that suggests promotion options presented as daily reminder cards. With a click, it runs the tedious time consuming request. Examples; Upload approved photos sent by fans, send thank you note to those contributors, SMS all members notifying newly release content available.

Similar Collections as Community

Site Browsing

With Wordpress and Squarespace, creators are separate. Ours be more communal/interdependent like Linkedin. “See other collections w/ similar tag (an old fashion webring).

Collectors tag themselves for better cross browsing Branding

Produce a series of branded social media components for social posts that have more interaction, think “Rich Media Banners” (meme generator).

Help our site visitors with search parameters. Show a user’s bread crumb like trail of visited meta.

Each piece of content has meta tag cloud displayed that the user can add/subtract tags, browse refining on the fly.

Search content by time-based and local based. Search Engine Optimization

SEO help via a easy to use WYSIWYG Help craft the clearest word choices/description to get the most visitors. Make it as simple as Apple laptop onboarding) plus free listings on Internet directories.

Help with Google Ads

Apply a collection’s brand (logo) to sharable sound and video players Self Promotion

Help our site visitors with search parameters. Show a user’s bread crumb like trail of visited meta.

Each piece of content has meta tag cloud displayed that the user can add/subtract tags, browse refiningJ Uon the fly.V E R 1 . 0 NE, 2018

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Example: Bandcamp is a music marketplace; bands get paid for the music they produce) The ecommerce should be integrated into the related subject like a t-shirt design promoting involvement in a 10k run event.

ADVANCED SOCIAL TOOLS 36

Exclusive limited time offer (2-hours before event t-shirt offer).

Analytics

Have funding component like Kickstarter with ability to donate

Site Analytics Display; Visits, Duration, Exits and where they go

Include 3rd Party Purchase Choices (Amazon)

Share visitor stats and analytics with similar collection contributors

Cowbird store displays all collection pages products

Real Time A/B User Testing. Let collection builders test ideas

Piracy Concerns

Heat Mapping Allow users to opt in to turning on their camera to track eyes for heat mapping user testing.

Watermark content (undetectable) so it can be tracked if shared (pop up window T&Cs or “Buy Now”. This ties into the image marketplace.

Ecommerce

C O B I R D L LC

Become the vending machine for Ecommerce with virtue. Example: Bandcamp is a music marketplace; bands get paid for the music they produce) The ecommerce should be integrated into the related subject like a t-shirt design promoting involvement in a 10k run event.

Exclusive limited time offer (2-hours before event t-shirt offer).

Have funding component like Kickstarter with ability to donate

Include 3rd Party Purchase Choices (Amazon)

Cowbird store displays all collection pages products

Piracy Concerns Watermark content (undetectable) so it can be tracked if shared (pop up window T&Cs or “Buy Now”. This ties into the image marketplace. JUNE, 2018

VER 1.0

PAGE LAYOUTS A

Collection Template 2 Teacher Promoting Literacy This template is unique in that interaction evolves. First it promotes, then enlists, then vets and schedules people who want to teach.

Collection Template 3 Musician building a fan base

Collection Template 4 Novice collects, displays and participates Bookmark Collection

Collection Template 5 Artist collaborates with their community

Collection Template 6 Advocate champions a cause

Collection Template 7 Organizer promotes an experience

Collection Template 8 Mentor encourages small business owners

Collection Template 9 Cowbird landing page. (How will we promote ourselves?)

J C O B I R D L LC

Collection Template 1 influencer Championing a Cause “The Hometown Newspaper” template for the curator of existing web content; aggregated re-purposed web content displayed with interactive widgets.

Community Bulletin Board; Crowd sourced postings,not by a corporation or computer algorithm. Start a subject, and just let the audience take it. JUNE, 2018

“Featured” Section

VER 1.0

Collection Template 6 Advocate champions a cause

Collection Template 7 Organizer promotes an experience

Collection Template 8 Mentor encourages small business owners

Collection Template 9 Cowbird landing page. (How will we promote ourselves?)

Community Bulletin Board; Crowd sourced postings,not by a corporation or computer algorithm. Start a subject, and just let the audience take it. “Featured” Section A promotion area which displays site wide aggrigated content types: • Media • News • Calendar of Events w/RSVPs etc. • Polls • Sign This Petition • Donate

1. ENGAGEMENT CoBird Sub Navigation

NAME OF COLLECTION 01

USER NAME HERE

Sub Navigation

Logout

IMAGE Lorem ipsum dolor sit amet, consectetuer nibh euismod tincidunt

Los Angeles, California

1,000 Members

Similar Events

GROUP LIVE STREAMING

The name of a related entertaiment option 01

What this is all about The Public Group

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Saturday, October 2018 7:30 PM IMAGE

ATTEND

In The Audience

“Above the fold” (1024 x 768 px)

IMAGE

First Name

Member

Audience Feeds

The name of a related entertaiment option 01

Saturday, October 2018 7:30 PM IMAGE

ATTEND

Give the collection creator the ability to collect audience content real time.

The name of a related entertaiment option 01

Saturday, October 2018 7:30 PM

IMAGE

L I VE

ATTEND

The name of a related entertainment option 01

01 Live Streaming Rebroadcast | CoBird Channel

Saturday, October 2018 7:30 PM

Related Events

C O B I R D L LC

IMAGE

Meta Tag 01

ATTEND

02 Audience Upload The Connected Audience

JUNE, 2018

VER

03 Real Time Content Collaboration Group Live Video Recording | Editing Dashboard 1.0

1b. ENGAGEMENT (FUTURE) COMMUNITY

Show Friends

TUNE LINEUP

Song Title

LYRICS

Playing Now

MERCHINDISE

Concert T-Shirt

HOME

BACKSTAGE

LINE UP

MERCH

Countdown

TERMS

BACKSTAGE

LINE UP

MERCH

twenty one pilots

VIDEO 4:12

Song Title 01 [OFFICIAL VIDEO] Fueled by Ramen 52M views

twenty one pilots

VIDEO

3:48

Song Title 02 [OFFICIAL VIDEO] Fueled by Ramen 52M views

twenty one pilots

VIDEO

C O B I R D L LC

HOME

Backstage

1:16:00 Email Address

HOME

5:19

4:27

Song Title 03 [OFFICIAL VIDEO] Fueled by Ramen 52M views

• • •

twenty one pilots

• • •

twenty one pilots

• • •

Song Title 04 [OFFICIAL VIDEO] Fueled by Ramen 52M views Song Title 04 [OFFICIAL VIDEO] Fueled by Ramen 52M views

BACKSTAGE

LINE UP

MERCH

Stressed Out Blurryface • 2015

IMAGE

Heathens Suicide Squad • 2016

IMAGE

Ride Blurryface • 2015

IMAGE

Working Title: You are Untitled • 2017

IMAGE

An augmented reality can make an event more memorable; bluring the lines between the digital and physical world.

More songs

EVENT 01

01 Augmented Reality Content Content Sent to Live Event Patrons (lyrics and tune lineup)

Streaming Live

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START STREAMING

JUNE, 2018

VER 1.0

2. INVOLVEMENT CoBird Choose

NAME OF COLLECTION 01

USER NAME HERE

Sub Navigation

Logout

VOTE

What this is all about The Public Group

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How likely is it that you would recommend this to a friend? Extremely likely

Not at all likely 0

CREATE YOUR OWN SURVEY

What We Have Learned

Comparison by Region

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“Above the fold” (1024 x 768 px)

Lorem ipsum

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Trending

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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

Provide poll, voting and donation widgets so the collection creator can interact with their audience.

C O B I R D L LC

JUNE, 2018

01 Poll, Vote & Donation Generator Widget Component | Instant Results; Graphical Display 02 Take Action Sign Up (Group) | Contact Me (Private) 03 Suggestion Box (CoBird) Group Display | Private Correspondence

VER 1.0

3. PROMOTE CoBird Choose

NAME OF COLLECTION 01

USER NAME HERE

Sub Navigation

Your SMS will read: Lorem ipsum dolor sit amet, consectetuer nibh euismod tincidunt.

03 8

Sub Navigation

Logout

IMAGE

AUTOMATION

Los Angeles, California

Why You Need to Start an AI Company As Soon As Possible If there’s any way you can start an AI company, even make a new voicebot, or a home appliance, or a robot development platform, or a consulting

/30

Meta Tag 01

SEO Get found quicker

Meta Tag 01

1,000 Members

Meta Tag 01

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IMAGE

Meta Tag 01

HERO IMAGE

Meta Tag 01

CATEGORY NAME 01

Create Social Posts

Title of video goes here second line if needed

Analyze your site trafﬁc

The name of a related entertaiment option 01

Saturday, October 2018 7:30 PM IMAGE

Run Later

CTA HERE

Post Now

“Above the fold” (1024 x 768 px)

LI VE

Drive the audience to CoBird through awareness on existing social platforms. Automate the cumbersome process of social media asset creation. C O B I R D L LC

JUNE, 2018

01 "If This Than That" Styled Automation Suggested Batch Promotion Cards 02 SEO Help Easy to Use WYSIWYG that helps tag content 03 Pushed Notiﬁcations SMS and Email

VER 1.0

4. EMPOWERMENT CoBird Sub Navigation

01 02

IMAGES

Sub Navigation

1:20

NAME OF COLLECTION 01

USER NAME HERE

Next Automated Post

Logout

Find a Marketplace Image

Title goes here

ACTIONS

Facebook

NO TITLE

NO IMAGE TYPE

LAYOUTS

BKGROUND

ICON

UPLOADS

PURCHASED

Upload your own images

All Social Media

Twitter Google+

DRAG & DROP IMAGE

IMAGE 01

IMAGE 02

Youtube

IMAGE 03

IMAGE 04

Vimeo NO BODY COPY

IMAGE 05

IMAGE 06

IMAGE 07

IMAGE 08 Add Additional Layer

IMAGE 09

Pushed Notiﬁcation

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Publish

All Afﬁliated Web Sites

Promote

CoBird Press Release

IMAGE 10

“Above the fold” (1024 x 768 px)

The ability to create engaging destinations is paramount to the success of CoBird.

C O B I R D L LC

01 Page Build Capibility Page Creation | Asset Storage 02 Asset Market Place Community Co Op “Free to Fee”

JUNE, 2018

03 Automated Social Post Creator (Meme generator) Social Posts | Bookmark Panels

VER 1.0

ORIGINAL SCOPE

The Beta version was developed as a functionality test and based on wire-frame functionality. Beta Home

C O B I R D L LC

Beta profile

JUNE, 2018

VER 1.0

INVESTMENT STRATEGY CREATE A RAPID PROTOTYPE OF THE COBIRD MOBILE APP

MANAGEMENT GOALS

Ability to: Integrate Video/Images Apply Video/Image Filters Disrupts existing models for Artist Distribution & Compensation via tools for promotion and compensation Platform Questions: What new features will be included? How it differs from the website experience?

C O B I R D L LC

JUNE, 2018

VER 1.0

MOBILE APP: STRATEGY

To better understand how to build value for the influencer and their audience, we created persona based on purpose. Key Features

C O B I R D L LC

1. Basic Functions

3. Collection Templates

2. Widgets

4. Video Messages

A. Personalize Feed B. Create Collections C. Promote Events D. Connect with community E. Get Feedback F. Create Reviews G. Organize Ideas

A. Interest B. Discussion C. Event D. Product E. Cause F. Research G. Review

A. Poll/Vote B. Donate C. Promotion D. Schedule E. Edit Video

A. Discussions B. Feedback C. Reviews D. Polls

JUNE, 2018

VER 1.0

Existing Beta Features Main Focus

Profile

Content Pages

Social interaction

Create Collections

1. Content 2. Collections 3. Social 4. Shop

Preferences Persona Account Collections Social Stats

Home Page Feed Video Collections Music/Fashion/Arts Live events Shop

Notifications Messages Follow Comments Reviews: text/video

Default Templates: Tags/SEO

Expanded App Features Main Focus

Profile

Content Feed

Co-Sharing (video)

Create Collections

1. Collections 2. Social 3. Content

Expanded Content Preferences

Customize Personalized Feed Filters

Live Delayed Time-sensitive Ongoing

Custom Templates: Interest Event Cause Product Review Research Discussion

Expanded Persona Preferences

Group sharing Community sharing Get Feedback Review Products Discuss Topics Create Polls Sharing Reports

CO BI RD LLC

JU NE, 2018

VER 1. 0

Promotion Tools: Auto post Polls Donate Tags/SEO 34

MOBILE APP: STRATEGY

To better understand how to build value for the influencer and their audience, we created persona based on purpose.

Message Feed

C O B I R D L LC

JUNE, 2018

VER 1.0

MOBILE APP: STRATEGY

To better understand how to build value for the influencer and their audience, we created persona based on purpose. Effects • Switch Camera • Rotate Camera • Add Polls/Stickers • Add Comments • Add Location • Add Photo/Video

Message Feed

Create Co-Sharing video groups

Cobird

Loremipsom

Send a MESSAGE

Edit Outgoing Message

Cobird

24+ Loremipsom

Record Outgoing Message

+ GROUP

To: John doe, Jane Doe, Fred Doe, Tom Doe

Poll Generator (up to 4 items)

Add Content to Outgoing Message

08.08.20

To: John doe, Jane Doe, Fred Doe, Tom Doe

15 08.08.20

Loremipsom

Cobird Jane Doe

15 08.08.20

Tomas Winberg

Cobird John doe, Jane Doe, Fred Doe, Tom Doe

Type of Question

Tomas Winberg Loremipsom

YES

Ask

15 08.08.20 Loremipsom

Message Responses

Question for Poll

Tomas Winberg

Loremipsom

Message Responses

Poll

Tomas Winberg Loremipsom

08.08.20

User Profile

Stickers are Cobird custom (on Brand) set

Cobird

Cobird 08.08.20

Question Generator: Can ask: Multiple choice and add Photo

Stickers

15 08.08.20

Tomas Winberg Loremipsom

15 CANCEL

DONE

Record

Send

Video Imaging Filters/Vibes John Doe

Record Video Message

Jane Doe

John Doe

Tom Doe

Jane Doe

John Doe

Jane Doe

John Doe

Jane Doe

Send Video Message Alert John Doe, Jane Doe and Tom Doe are not on Cobird yet. Do you want me to send them a text that you have added thm to this group? Not Now

C O B I R D L LC

JUNE, 2018

VER 1.0

Video Responses from Recipients

Yes

MOBILE APP: STRATEGY

To better understand how to build value for the influencer and their audience, we created persona based on purpose. Review is Posted to Collections and Cobird Feed Cobird

24+

XBOXONE REVIEW

Loremipsom

Action Button Menu

Create a Group Response

Record Response Intro

Cobird

Insert Poll/Graphics Cobird

Cobird CNN Isis Forces in Retreat

+ GROUP

To: John doe, Jane Doe, Fred Doe, Tom Doe

Edit/Add Extra Content to Responses

Collect Group Responses 08.08.20

Cobird

John doe, Jane Doe, Fred Doe, Tom Doe

XBOXONE REVIEW

Select type of Response

Done

ADD New CLIP

Promote Review to Community and Social Media

Cobird

CNN Isis Forces in Retreat

Notiﬁcations

Type of Response Rebuttal

Poll

Opinion

Post to

Create

COLLECTION COLLECTION

Tomas Winberg

YES

Stickers

15 08.08.20

Groups

Individuals 08.08.20

2:30

15 08.08.20

15 DONE

Loremipsom

Record

Collection Cobird

Tomas Winberg

Tomas Winberg CANCEL

Contacts All

Tomas Winberg

RESPONSE

Loremipsom

Promote Review

Trim Video

15 08.08.20

RESPONSE

Loremipsom

Add Tags

Type of Question

Tomas Winberg

Create Group

377

Ask

15 08.08.20

Record

Cobird

Question for Poll

15 08.08.20

XBOXONE Review

cobird.com/review/xboxone

Review 08.08.20

Cobird Loremipsom

CATCH MY LATEST REVIEW ON Cobird !

Defend

Tomas Winberg

User Views Review

Send

John Doe

Jane Doe

John Doe

Tom Doe

Jane Doe

Save

Post Response

xboxone

Tomas Winberg GO LIVE

377

XBOXONE Review

COMMENT

re v ie w Cool product ... bla bla bla Great Idea... Make 20 bla bla bla

Cool product ... bla bla bla Great Idea... Make 20 bla bla bla

Great Idea... Make 20 bla bla bla

COMMENT

C O B I R D L LC

JUNE, 2018

VER 1.0

MOBILE APP: STRATEGY

To better understand how to build value for the influencer and their audience, we created persona based on purpose.

Main Screen C O B I R D L LC

Video Response Review

Collections JUNE, 2018

VER 1.0

Marketplace 38

Digital Brandscape Mobile App comparison

YOUTH

C O B I R D L LC

ESTABLISHED

JUNE, 2018

VER 1.0

coolture

C O B I R D L LC

JUNE, 2018

VER 1.0

A brand is the essence or promise that a product, service or company will deliver or be experienced by a buyer/user. A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

C O B I R D L LC

JUNE, 2018

VER 1.0

GOAL

To establish the brand architecture and the branding direction for our company, our products and services. A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color. Color increases brand recognition by up to 80%. When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

C O B I R D L LC

JUNE, 2018

VER 1.0

REVAMPING GOALS

Our target market has acquired a verbal, written and visual language through the use of social media, gaming and the digital progressive lifestyle. It is our goal to communicate with our consumers in the language they’ve already adopted. In order to successfully position ourselves in their mindsets, we are suggesting to consider a visual evolution of our company brand and our sub brands.

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand architecture Leveraging corporate visuals Example A

Parent Company

Corporate Divisions

Independent Enterprises

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand architecture Nomenclature Criteria Example B

Parent Company

Non-Profit

Venues

News

Events

Platform

Mobile

Corporate Name Included

Cobird (Name A)

Cobird (Name B)

Cobird (Name C)

Cobird (Name D)

Cobird (Name E)

Cobird (Name F)

Corporate Prefix Included

Co(Name A)

Co(Name B)

Co(Name C)

Co(Name D)

Co(Name E)

Co(Name F)

Name A

Name B

Name C

Name D

Name E

Name F

Corporate Divisions

No Corporate Name Included

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand architecture Nomenclature Brainstorm Example C

Corporate Divisions

Non-Profit Cobird Gives

Corporate Name Included

Corporate Prefix Included

No Corporate Name Included

C O B I R D L LC

CO gives CO helps CO create CO hand CO kindness

Giveback Hands that help Give Generous Big Heart Open Hand

Venues

News

Cobird-Million Dollar Theater Cobird MDT Cobird2 Cobird Times

Cobird News

CO Million Dollar Theater CO Theater CO Theater2 CO2

CO News CO lander CO Verage

Cobird Events

CO Events CO Host CO Mingle

Inter ACT Show enjoy Seeyousoon Booked Show&More

Million Dollar Theater LA Times Theater Times Theater

JUNE, 2018

Events

VER 1.0

Platform

Mobile

Cobird Culture Cobird Cool

Cobird Reacto Cobird Access CobirdCool

CO ntact CO nnect CO exist CO mmunity CO nnected CO coolculture

CO Reacto CO Respond CO Access CO LLect CO Cool CO llaborate CO VIP

Raise&shine Coolculture Coolture

What?! Knonow Nowhat Ampli5 Medici

Brand architecture Nomenclature Recommendations Example D

CORPORATE NAME INCLUDED NON-PROFIT

Cobird Gives

NEWS

PLATFORM

MOBILE

Cobird News

Cobird Cool Culture

CobirdCOOL

VENUE

EVENTS

Cobird 2 Theater

Cobird Events

NEWS

PLATFORM

MOBILE

CO NEWS

CO COOLCULTURE

CO COOL

VENUE

EVENTS

CO 2 THEATER

CO EVENTS

VENUE

Cobird Million Dollar Theater CORPORATE PREFIX INCLUDED NON-PROFIT

CO GIVES VENUE

CO MILLION DOLLAR THEATER C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Exploration Logo A

Existing Brand

C O B I R D L LC

Revised Logo A

JUNE, 2018

VER 1.0

Logo Exploration Applied to sub brands Logo A

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Exploration Brand in-action Logo A

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Exploration Logo B

Existing Brand

C O B I R D L LC

Revised Logo B

JUNE, 2018

VER 1.0

Logo Exploration Applied to sub brands Logo B

C O B I R D L LC

JUNE, 2018

VER 1.0

boom! C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

Logo Exploration Logo C

Existing Brand

C O B I R D L LC

Revised Logo C

JUNE, 2018

VER 1.0

Logo Exploration Applied to sub brands Logo D

C O B I R D L LC

JUNE, 2018

VER 1.0

C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

Logo Exploration Logo D

Existing Brand

C O B I R D L LC

Revised Logo D

JUNE, 2018

VER 1.0

Logo Exploration Applied to sub brands Logo C

C O B I R D L LC

JUNE, 2018

VER 1.0

coolture C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

Logo Exploration Logo E

Existing Brand

C O B I R D L LC

Revised Logo E

JUNE, 2018

VER 1.0

Logo Exploration Applied to sub brands Logo E

C O B I R D L LC

JUNE, 2018

VER 1.0

C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

Logo Exploration Logo F

Existing Brand

C O B I R D L LC

Revised Logo F

JUNE, 2018

VER 1.0

Logo Exploration Applied to sub brands Logo F

C O B I R D L LC

JUNE, 2018

VER 1.0

C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

Logo Color Exploration Corporate and sub brands Color

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Exploration Mascot Icon

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Exploration Applied with sub brands Logo B

C O B I R D L LC

JUNE, 2018

VER 1.0

be C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

co_coolture

Logo Sub Brand Exploration Corporate and sub brands Logo 1 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Sub Brand Exploration Corporate and sub brands Logo 2 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Sub Brand Exploration Corporate and sub brands Logo 3 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Sub Brand Exploration Corporate and sub brands Logo 4 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Sub Brand Exploration Corporate and sub brands Logo 5 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Sub Brand Exploration Video Sign Off Credits Logo 1 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Logo Sub Brand Exploration Video Sign Off Credits Logo 1 Cobird News

C O B I R D L LC

JUNE, 2018

VER 1.0

Target Audience We DO NOT TARGET, we look lead by example. To inspire Creative/Activists’ who embrace a vision to participate in positive social change

29% 22% 16% 13% 10% 10% hip-ennial

C O B I R D L LC

Millennial mom

antimillennial

JUNE, 2018

gadget guru

VER 1.0

clean & green

old-school

The Turn-around Ground zero for a social-conscious

C O B I R D L LC

JUNE, 2018

VER 1.0

Overview

Ground zero for a social-conscious movement that demonstrates commitment to community, authenticity, diversity, & inspiration via diverse creative outlets. Opportunity platform which utilizes “Network Effect” to showcase the creativity & talent of underrepresented & under-served artists, musicians, film makers and activist

C O B I R D L LC

JUNE, 2018

VER 1.0

C O B I R D L LC

JUNE, 2018

VER 1.0

We help fund micro-loans for individuals (& communities) to help themselves

C O B I R D L LC

JUNE, 2018

VER 1.0

We amplify the voices for social projects around the world like bringing Clean Water to communities without easy access

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand Snapshot

CoBird is a social-responsibility based incubator that empowers and rewards contributing artists and activists Artist and Activist wanting to amplify their message, raise awareness to their cause, get noticed and get funded. And young people wanting to learn about issues and get involved

C O B I R D L LC

JUNE, 2018

VER 1.0

We want to move communities forward through arts, music and activism

C O B I R D L LC

JUNE, 2018

VER 1.0

We try to inspire people to get involved and work with like-minded individuals.

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand Personality

The CoBird Brand is always authentic because it is curated directly from diverse experiences, and what’s socially relevant & trending. It provides a home for people to make connections, build a following, or just get inspired with like-minded individuals.

C O B I R D L LC

JUNE, 2018

VER 1.0

Performances to inspired communities to get involved

C O B I R D L LC

JUNE, 2018

VER 1.0

Creating funding projects and supplying tools for social causes

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand Personality

The CoBird brand stands apart (and often in front!) in terms of the social values and content it provides. Its content is sometimes controversial and always on-trend The heart of the CoBird brand cares about the underdog, and appreciates diversity in thoughts, views and lifestyles. It makes you feel something and often inspires you to do something. C O B I R D L LC

JUNE, 2018

VER 1.0

CoBird helps contribute aid to desperate stiuations to bring social change for the better

C O B I R D L LC

JUNE, 2018

VER 1.0

Hosted talks exchanging ideas on social change

C O B I R D L LC

JUNE, 2018

VER 1.0

Our goal is to support social projects that can make a real difference in remote communities as well as local communities

C O B I R D L LC

JUNE, 2018

VER 1.0

Providing the tools to get the right medicine to the rignt child at the right time

C O B I R D L LC

JUNE, 2018

VER 1.0

Local events promoted to inspire and activate communities at a grass-roots level

C O B I R D L LC

JUNE, 2018

VER 1.0

Organized events and group-mobilization through social-sharing

C O B I R D L LC

JUNE, 2018

VER 1.0

We provide financial support for students who are committed to social justice or are doing work in underrepresented communities

C O B I R D L LC

JUNE, 2018

VER 1.0

Aspiring artists’ have a platform

C O B I R D L LC

JUNE, 2018

VER 1.0

We organize events to raise money to support children and families of soldiers who have given their lives for their country

C O B I R D L LC

JUNE, 2018

VER 1.0

Brand Voice

The brand’s voice is honest, thought provoking & firm. It speaks with passion and delivers messages to motivate and inspire people to get involved Brand Values

Speak with authenticity Drive social change for the better Make a Difference C O B I R D L LC

JUNE, 2018

VER 1.0

The power to...

C O B I R D L LC

JUNE, 2018

VER 1.0

100

C O B I R D L LC

JUNE, 2018

VER 1.0

101

C O B I R D L LC

JUNE, 2018

VER 1.0

102

Brand Architecture

C O B I R D D I G I TA L M E D I A

NOVEMBER, 2017

VER 1.0

103

Brand architecture Cobird Ecosystem

Tools: Donate Support Promote Polls Editorial: Cobird writes Articles about Artists’ and Activists’

Incentives: 5% of all Proceeds Donated to Charity C O B I R D L LC

JUNE, 2018

VER 1.0

104

C O B I R D D I G I TA L M E D I A

JUNE, 2018

VER 1.0

105