Styleguide Example: HL24 by BrandMaven

HERBALIFE24 Brand Standards

Use this guide to help you create successful marketing materials, applying the design and branding vision for Herbalife24.

| version 1.0 | June 2011 © 2011 Herbalife International of America, Inc. All rights reserved. Printed in USA. WW0000 05/11 PowerPoint® is the property of Microsoft. PowerPoint® is a registered trademark of Microsoft.

Table of Contents

Overview

Herbalife24 Brand Style Guide

Logo Configurations Logo Usage Colors Typography Graphic Elements Photography Stylization Product Charts QR Codes Disclaimers Editorial Guidelines

5 6 9 10 11 12 13 14 15 0

Herbalife24 Brand Platform

Brand Positioning Target Market Product Discriptors

17 22 23

Herbalife24 Brand Inspiration

Print Letterhead DS Business Tools Brochure Poster Flyer PowerPoint

31 32 33 36 39 42

Training PowerPoint Flyers Brochure

44 46 47

New Media Website Mobile Social Media Web Banners Event Event Graphics Apparel Promotional Items Vehicle Wraps Image Library

00 0 0 0 00 00 00 00 00

Overview Brand Standards Overview Every Herbalife employee and Herbalife Independent Distributor is a brand ambassador. With every contact and whenever we represent Herbalife24, we have the opportunity to strengthen the brand. Our Herbalife24 communications Brand Standards are a critical element of creating a consistent brand experience. The purpose is to build a uniform message for our customers by keeping the promises made in our brand platform and style guide. Our brand values and strategies align with the athlete’s needs and set us apart from other products. These are the tools to effectively and consistently communicate the Herbalife24 brand voice and vision. Style Guide Creating in the Herbalife24 style. Brand Platform Nutrition for the 24-Hour Athlete.™ Brand Inspiration Designed for the unique needs of athletes. Image Library Aspirational and empowering.

Herbalife24 Brand Standards Version 1.0 | June 2011

Style Guide Herbalife 24 I Brand Standards

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Logo Primary Logo

™

The Herbalife24 product logo includes four ™ key components:

™

Herbalife Wordmark (with ®)

™

24 Logotype (with ™) ™

Dynamic Flag (pms 368)

Product Tagline (with ™)

™

The logo should appear in full in most-use instances.

™

Optional-use

™ ™

Under special fabrication restrictions (apparel, promotional items), the product logo can be used without the product tagline or the dynamic flag. ™

Required: Herbalife wordmark (with ®) 24 logotype (with ™)

™

™™

™

™ ™

™

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs™ & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, ™ TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Note: Register marks and trademarks should always ™ logo. appear with product

™

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Logo ™

™

Primary Logo

Use for all print applications. Logo can be used without the tagline, only if the tagline is being used as a headline near the logo.

™

A - PMS 368 + Black or White

Versions for use on light and dark backgrounds.

B - PMS 368 + Grayscale Gradation ™

™

Versions for use on light and dark backgrounds.

Note: Gradation is different for light and dark backgrounds. Correct logo must be used when placing a logo with gradation.

C - Black or White

Versions for use on light and dark backgrounds.

™

Note: Black box shown is to simulate background color only. Logo is never contained in black box.

D - Primary Logo - Horizontal Use for horizontal applications. D

All color variations above can be used in this format.

NUTRITION FOR THE 24-HOUR ATHLETE

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Logo 1”

Small-Use Logo

Use for web applications and required for print applications smaller than 1” (actual size shown in version A).

Logo can be used without the tagline, only if the tagline is being used as a headline near the logo.

A - PMS 368 + Black or White

2 color versions for use on light and dark backgrounds.

B - PMS 368 + Grayscale Gradation B

2 color versions for use on light and dark backgrounds.

Note: Gradation is different for light and dark backgrounds. Correct logo must be used when placing a logo with gradation.

C - Black or White 1 color versions for use on light and dark backgrounds. Note: Black box shown is to simulate background color only. Logo is never contained in black box. C

D - Secondary Logo - Horizontal Use for horizontal applications.

All color variations above can be used in this format.

NUTRITION FOR THE 24-HOUR ATHLETE

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Logo Primary Logo

Safe Area

Part of protecting the legal attribution is to ensure that the logo is seen as separate from other elements. Safe space is based upon the width of the vertical stroke of the “4” on the logo.

1X Small-Use Logo

1X 1X 1X

Logo Configuration

Correct placement of Herbalife logo, tagline and registered trademarks for Primary and Secondary logo.

NUTRITION FOR THE 24-HOUR ATHLETE 1X

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Style BrandGuide Standards Version 1.0 | April June 2011 2011

Herbalife24 Brand Standards: Style Guide

Colors

Primary Colors

Used for the logo, headlines, body copy, support graphics and background colors. PMS 368 c57 m0 y100 k0

Black c0 m0 y0 k100

Rich Black c30 m30 y30 k100

Specialty Color

For use on high-end printed projects that allow for an accent metallic color. METALLIC SILVER PMS 10388 C

Product Line Colors

Used only when creating product specific materials or to reference the individual product in text format. FORMULA 1 SPORT WHITE c0 m0 y0 k0

PROLONG PMS 185 c0 m93 y79 k0

HYDRATE PMS 312 c88 m0 y11 k0

PREPARE PMS 1385 2 m56 y100 k3

REBUILD ENDURANCE PMS 123 0 m19 y89 k0

REBUILD STRENGTH PMS 123 c0 m19 y89 k0

RESTORE PMS 2582 c48 m80 y0 k0

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Typography SUBHEAD AND BODY COPY Eurostile LT Std Bold

Eurostile LT Std Medium

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Eurostile LT Std Bold Oblique

Eurostile LT Std Oblique

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

Eurostile LT Std Demi

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

HEADLINES AND PRODUCT NAMES Eurostile LT Std Medium

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Eurostile LT Std Medium

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Graphic Elements “Dynamic Flag” Graphic Element ™

™

is a support graphic that relates to the product and conveys the unique identity of Herbalife24. Flag is used at varying heights and widths, but should always be at a 30º angle.

™

Dynamic Flag inspired from logo

See Brand Inspirationsection for examples of “Dynamic flag” usage. See Image Library for FlagGraphic.eps

™

“Dots” Graphic Element ™

™

used as a background graphic in system applications and layered on action/athlete photographs to enhance images. See Brand Inspirationsection for examples of “dots” usage. See Image Library for DotsGraphic.eps

™

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Photo Stylization Imagery

All support images used for Herbalife24 materials depict the intense, dynamic lifestyle of competitive athletes. Images should be used in GRAYSCALE or DESATURATED to be consistent with the esablished Herbalife24 brand look and feel.

Dots

A - GRAYSCALE B - DESATURATED Use of the “Dots”

Flare

Dots are layered on the image as a reoccuring graphic element to maintain photo stylization that is unique to Herbalife24. Dots.psd and dots.ai can be found on Brandworks.

Use of the “Flare”

Flare effect is used to enhance the image and maintain photo stylization that is unique to Herbalife24. Flare is created in photoshop using the dodge tool or by creating a white glow layered on the image. See Image Library for images with Dot and Flare application. B

Image Library Dots

All Herbalife24 images are categorized in the Image Library and available on Brandworks in layered PSD and flattened JPEG formats to maintain consistency of photo usage.

Flare

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Product Charts Chart: 24-Hour Nutrition Support

24-HOUR NUTRITION SUPPORT

Chart is used to visually communicate the product line as a customizable system. Each product is color coded to provide a clear read and show when each product should be consumed during the course of a day.

FORMULA 1 SPORT HYDRATE PREPARE PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE MORNING

BEFORE WORKOUT

DURING WORKOUT

AFTER WORKOUT

NIGHT

PRODUCT USE GUIDE BY ACTIVITY

Chart: Product Use Guide by Activity Chart is used to visually communicate the need of each product by range of activity.

ENDURANCE

FITNESS

STRENGTH

TEAM SPORTS

EVERYONE

FORMULA 1 SPORT HYDRATE PREPARE PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE

Bars indicate the relative need of each product – from low to high – depending on your activity, training, performance and recovery.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

QR Codes Quick Response Matrix Barcode The QR Codes are placed on the Herbalife24 product labels and printed materials that show product line.

FORMLUA 1 Sport

Rebuild Endurance

Hydrate

Rebuild Strength

Prepare

Restore

Prolong

Group Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

See QR Code Landing Pages in New Media section.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Style Guide

Disclaimers REBUILD ENDURANCE Glycogen replacement and muscle recovery* *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

DSHEA Disclaimer

Used in all instances when claims are made about a product benefit to the user.

A - When referring to one asterisk B - When referring to more than one asterisk Note: Disclaimer must always be placed in a ruled box.

REBUILD ENDURANCE Glycogen replacement and muscle recovery* ■ Carbohydrate

blend replenishes muscle glycogen*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

BSCG Logo Used in all instances when the the products are shown in a layout. The BSCG logo can be placed next to the product image (on top of the original logo on the prodcut label) or placed elsewhere on the page. Written description should accompany logo when applicable. See Print section for examples of correct usage.

All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Brand Platform Herbalife 24 I Brand Standards

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Brand Tagline

Brand Positioning

NUTRITION FOR THE 24-HOUR ATHLETE™

Brand Vision Revolutionize the sports nutrition industry with a unique product line to enable athletes with 24-hour lifestyle of better nutrition and dynamic performance.

Brand Mission Herbalife Our Mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. Herbalife24 Our Mission is to change people’s lives by providing the best sports business opportunity in direct selling and the best performance nutrition products in the world.

Band Promise Herbalife24 is based on the latest proven science and puts safety and efficacy as top priorities. Developed for the unique needs of athletes, out promise is that ingredients provide a nutritional benefit and every batch is third-party tested by a laboratory for banned substances, ensuring confidence and commitment to sport.

Brand Value/Personality Brand Focus Passionate. Aspiration. Empowering. Confident. Evolutionary. Determined. Inspirational. Authentic. Committed. Product Focus Innovative. Comprehensive. Science-based. Committed. Partner. Smart. Safe. Credible. Evolving.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Brand Drivers

QUALITY & EFFICACIOUS INGREDIENTS

Brand Drivers are core messages that clearly communicate our marketable difference

Confidence in Your Nutrition

and support the main positioning statement. To ensure consistency in content across all mediums, these messages should permeate throughout marketing assets.

Supporting our brand positioning. Herbalife24 is committed to the 24-hour athlete with a nutrition line that is comprehensive, customizable, science based, tested for banned substances, and with efficacious and quality ingredients

Comprehensive Line 7 Products/one line for 24-Hour Support

• What goes in your body is exactly what is listed on the label • All natural colors, flavors and sweeteners • Ingredients serves a nutritional purpose – substantiated • Developed in Herbalife state-of-the-art laboratories

BANNED SUBSTANCE TESTING Providing Reassurance for the Professional Athlete • Every product batch is third-party tested (BSCG) and has seal of approval

• Seven products address the unique needs of athletes

· One line as opposed to using multiple lines to serve athletes’ needs

· Flexible with a range of products for anyone who wants to live a healthy, active lifestyle • The only performance line that addresses athletes’ needs for 24-hour nutrition

· Set a new industry standard in sports nutrition

· Customization based on daily activity and training needs

· For anyone who wants to live a healthy, active lifestyle

UNIQUE SELLING PROPOSITION Herbalife24 goes beyond the performance nutrition industry standard for pre-, during- and post-exercise nutrition. It is the first comprehensive performance nutrition line that allows an athlete to live their life as a 24-hour athlete, customizing their nutritional needs to prepare, train, perform and recover for a competitive advantage.

Science Based Designed for the Unique Needs of Athletes • Research based on the latest proven science • Formulas developed by scientists, some of whom are elite athletes in their own right and experts in nutrition • Panel of experts include former athletes and competitive cyclists • Tested and evaluated by former and current professional athletes, avid athletes, and in conjunction with some major sports teams • Prepare is exclusively endorsed by and developed in collaboration with Nobel Laureate in Medicine, Dr. Lou Ignarro

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

POSITIONING STATEMENT

Authentic

The only comprehensive line with a range of products to empower athletes with

Herbalife24 is original and true.

24-hour nutrition enabling a lifestyle of training, recovery and peak performance.

No one offers a nutritional line for the athlete like Herbalife24 that delivers

POSITIONING LINE Herbalife24 is the only comprehensive performance nutrition line empowering athletes 24-hours a day OR Herbalife24 is the first comprehensive nutrition line for the 24-Hour Athlete™

TONE & MESSAGE Herbalife24 allows the athlete to aspire to something greater. Our message should be relevant and have an impact on an emotional level. It’s real and authentic, empowering the athlete to push their own limits. • Herballife24 enables athletes to live a 24-hour lifestyle…evolve their training and performance through innovative nutrition. • Developed by athletes, it’s as though we know them personally and understand their needs and passion. Nutrition delivers confidence and becomes their competitive advantage.

Brand relationship to the target market Herbalife24 BECOMES PART OF THE ATHLETE’S LIFESTYLE Passionate support Herbalife24 understands the athlete. Developed by athletes for athletes, we know the day and the life of an athlete. It’s not always about winning, for the athlete looks to do their personal best.

nutrition 24-hours a day. Herbalife24 doesn’t over promise like other products in this category, delivering quality nutrition. Backed by the latest proven science. Herbalife is in touch with real athletes and Herbalife24 was developed with their input. Give something of value Herbalife24 adds value beyond the product. Offers a path to a new lifestyle. Empowers the athlete to further their passion for sports and exercise. Delivers a competitive advantage. Helps athletes get more from their body. Inspirational and an enabler Herbalife24 gets them motivated and excited. Herbalife24 was developed for an athlete’s unique needs allowing them to push the limits or attain peak performance. Connects the athlete to aspirational athletes and teams through Herbalife24 sponsorships and testimonials. Provides a mental edge. Quality relationship Herbalife24 creates an experience that brings us closer. Living a lifestyle of a 24-hour athlete with Herbalife24. Exhilarating – beyond winning performances and aspiring to do their personal best. Herbalife24 brings the athlete closer to their personal and team-oriented goals.

Through science, we understand the biological needs of an athlete. Delivering a product line to address the needs of the 24-hour athlete.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Approved Ways for Product Line Description

Call to Action

Logo and Product Line Descriptor Tag

Contact your local Herbalife Independent Distributor to learn more about Herbalife24.

HERBALIFE24 NUTRITION FORTHE 24-HOUR ATHLETE™

Contact your local Herbalife Independent Distributor to learn more about Herbalife24 performance nutrition products.

Short Descriptors of Line

Contact your local Herbalife Independent Distributor to learn more about Herbalife24 performance nutrition products for the 24-Hour Athlete™.

24-hour nutritional support 24-hour nutrition line for athletes

Product Chart

Comprehensive 24-hour nutritional support for athletes

24-HOUR NUTRITION SUPPORT

Delivers unrivaled 24-hour nutritional support

Medium Descriptors of Line (Note: All lines can include either “the first” or “the only”.)

You can customize daily product usage based on your specific performance and recovery needs.

FORMULA 1 SPORT HYDRATE PREPARE PROLONG

Herbalife24 is the first comprehensive performance nutrition line empowering athletes 24-hours a day. Herbalife24 is the only comprehensive performance nutrition line

REBUILD ENDURANCE REBUILD STRENGTH RESTORE MORNING

BEFORE WORKOUT

DURING WORKOUT

AFTER WORKOUT

NIGHT

empowering athletes 24-hours a day. Herbalife24 is the first comprehensive performance nutrition line empowering athletes with 24-hour support. Herbalife24 is the first comprehensive performance nutrition line for the 24-Hour Athlete.™

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Line Core Messaging

FEED YOUR BODY WHAT IT NEEDS

The first comprehensive performance nutrition line empowering athletes

GO BEYOND THE FINISH LINE

24-hours a day. THE RACE IS IN YOU

· 7 premium products for daily nutrition, performance and recovery

· Customizable based on your specific training and performance needs

· Formulas based on the latest proven science

· Every product is third-party tested for banned substances

· All natural colors, flavors and sweeteners

CONFIDENCE TO PERFORM IT’S ALL ABOUT YOU OUTPERFORM YOURSELF

Product Headlines

THIRST FOR GLORY (Hydrate)

PERFORMANCE NUTRITION DEFINED

THERE’S NOTHING ROUTINE ABOUT YOU

UNCOMPROMISING SPORTS NUTRITION

THERE WILL ALWAYS BE SOMEONE BETTER, FASTER, STRONGER. YOU

THE FIRST 24-HOUR SPORTS NUTRITION

LIFE IN INCREMENTS OF 24

COMPREHENSIVE PERFORMANCE NUTRITION

MORE PEAKS. LESS VALLEYS FOR YOU, IT’S BEYOND WINNING

Consumer Headlines YOU’RE NOW IN CONTROL GAIN THE COMPETITIVE ADVANTAGE FOR YOU IT MATTERS EPIC POSSIBLE CONFIDENCE IN YOUR NUTRITION WIN FEED YOUR BODY WHAT IT NEEDS TO WIN

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Target Market

PRIMARY Avid/Recreational yet a Hardcore and Competitive Athlete Motivated by their passion for sport and competitive spirit. Sport becomes a “lifestyle”. Competes in events and programs such as cycling, swimming, bike races and mountain biking, master swim meets, crossfit groups, fitness boot camp communities, triathlons, and marathons. Herbalife24 will help the endurance athlete, fitness or strength athlete – looking for a competitive edge. Aspire to perform as well as professional athletes. SECONDARY Elite/Professional Athlete and Trainer Sport is their lifestyle. A trainer provides the nutritional products the athlete will consume. Herbalife24 is positioned to help even the highest caliber athlete achieve better results. TERTIARY Weekend Warrior and Anyone Who Wants an Active, Healthy Lifestyle Sports and fitness are what they care about, but it isn’t their life. They like to stay in shape and care about their nutrition. They are interested in burning fat, gaining muscle and adding to their performance ability. Herbalife24 will help in activities such as gym workouts and jogging plus social club soccer, baseball, volleyball, and basketball.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Formula 1 Sport SHORT Healthy meal for athletes

· Milk protein supports lean muscle mass

· Carbohydrate blend provides immediate and sustained energy

· L-Glutamine supports muscle growth and immune function

· Antioxidant protection

MEDIUM Quality performance starts with solid nutrition. Taken any time during the day, this healthy meal is specifically formulated for athlete’s daily dietary needs

· Milk protein supports lean muscle mass

· Carbohydrate blend provides immediate and sustained energy

· L-Glutamine supports muscle growth and immune function

· Antioxidant protection

EXPANDED Gain confidence by consuming a reliable, healthy meal specifically formulated for the dietary needs of athletes, or anyone who lives a healthy, active lifestyle. You can even mix on the go for a convenient and nutritious snack any time of the day. Formula 1 Sport provides a solid nutritional foundation for performance with a balance of carbohydrate, protein, vitamins and minerals. It contains 9 grams of very pure forms of dairy proteins resulting in only 1 g of lactose per serving. The combination of whey and casein provide an immediate and sustained release of amino acids and the amino acid L-glutamine helps maintain muscle mass and support immune function.

· Milk protein supports lean muscle mass

· Carbohydrate blend provides immediate and sustained energy

· L-Glutamine supports muscle growth and immune function

· Antioxidant protection

All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Hydrate SHORT Advanced hydration with bioavailable electrolytes

· Hydration anytime, for anyone

· High in the antioxidant Vitamin C

· Less than 15 calories

· Only 1 g of sugar

MEDIUM A low calorie source of bioavailable electrolytes designed for advanced hydration. Whatever your activity level, take any time during the day – morning, during workouts or even at night to maintain body fluid levels.

· Hydration anytime, for anyone

· High in the antioxidant Vitamin C

· Less than 15 calories

· Only 1 g of sugar

EXPANDED Performance is tied to hydration. Replenish your body with fluid and bioavailable electrolytes, ensuring you are hydrated and ready to perform. Developed for when hydration is necessary but calories are not, Hydrate contains less than 15 calories per serving. Great for a light workout or even sipping through the work day. With a subtle and refreshing tangerine-citrus flavor, it’s ideal hydration any time throughout the day.

· Hydration anytime, for anyone

· High in the antioxidant Vitamin C

· Less than 15 calories

· Only 1 g of sugar

All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Prepare SHORT Support blood flow to working muscles* · L-Arginine, L-citrulline and L-ornithine alpha-ketoglutarate support blood flow* · Creatine supports fast-twitch muscle contraction* MEDIUM Take prior to activity and training sessions to boost nitric oxide production and support blood flow to working muscles. The addition of creatine supplements your body’s natural-occurring levels, helping to support fast-twitch muscle contraction required for explosive muscular movement.* · L-Arginine, L-citrulline and L-ornithine alpha-ketoglutarate support blood flow* · Creatine supports fast-twitch muscle contraction* EXPANDED Get more out of your training by increasing blood flow and supporting fast-twitch muscle contraction. Prepare was developed in collaboration with Nobel Laureate Dr. Lou Ignarro who is credited with helping to discover the biological pathway of nitric oxide. Since inadequate oxygen reaching the muscles limits performance, Prepare’s nitric oxide (NO) precursor system supports NO production helping increase oxygen delivery to working muscles. Other ingredients include creatine, the “power molecule” for athletes. Burning fast with lots of energy, creatine supports the fast-twitch muscle contraction required for explosive athletic movement.* · L-Arginine, L-citrulline and L-ornithine alpha-ketoglutarate support blood flow* · Creatine supports fast-twitch muscle contraction* Exclusively endorsed by Lou Ignarro, Ph.D.§ Nobel** Laureate in Medicine Member of the Editorial and Nutrition Advisory Boards of the Herbalife Nutrition Institute §Dr. Ignarro receives compensation for his endorsement of Herbalife® products. **The Nobel Foundation has no affiliation with Herbalife and does not review, approve or endorse Herbalife® products. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Prolong SHORT Sustain performance with dual-source carbohydrates and electrolytes* · Dual-source carbohydrate blend facilitates caloric utilization* · Whey protein isolate helps reduce muscle breakdown* · 850 mg electrolytes support proper muscle function* · B Vitamins support carbohydrate metabolism * · 500% DV Vitamin C helps combat free radicals* MEDIUM During extended or intense exercise, Prolong provides a dual-source carbohydrate blend for immediate and sustained energy. Bioavailable electrolytes help support muscle contraction and maintain a properly functioning cellular environment, while whey protein isolate helps reduce muscle breakdown, speeding recovery time. All with a subtle, easy-to-drink flavor.* · Dual-source carbohydrate blend facilitates caloric utilization* · Whey protein isolate helps reduce muscle breakdown* · 850 mg electrolytes support proper muscle function* · B Vitamins support carbohydrate metabolism* · 500% DV Vitamin C helps combat free radicals* EXPANDED For a competitive advantage, have confidence in this all-in-one sport supplement designed for the nutritional demands of aerobically-intense sports. A dual-source blend of fast- and slow-release carbohydrates facilitates caloric utilization for sustained performance. Whey protein isolate helps prevent muscle breakdown reducing recovery time between workouts, while electrolytes maintain a cellular environment for proper muscle function. B vitamins help support carbohydrate metabolism, and Vitamin C provides antioxidant protection.* · Dual-source carbohydrate blend facilitates caloric utilization* · Whey protein isolate helps reduce muscle breakdown* · 850 mg electrolytes support proper muscle function* · B Vitamins support carbohydrate metabolism* · 500% DV Vitamin C helps combat free radicals* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Rebuild Endurance SHORT Glycogen replacement and muscle recovery* · Branched-chain amino acids, whey and casein proteins create a rapid and sustained protein-building state* · Carbohydrate blend replenishes muscle glycogen* · Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery* · L-Glutamine supports immune function and promotes muscle repair* · L-Carnitine reduces recovery time* MEDIUM Speeds recovery from aerobic exercise by enhancing glycogen replenishment and initiating repair of damaged muscles.* · Branched-chain amino acids, whey and casein proteins create a rapid and sustained protein-building state* · Carbohydrate blend replenishes muscle glycogen* · Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery* · L-Glutamine supports immune function and promotes muscle repair * · L-Carnitine reduces recovery time* EXPANDED Preparing for your next workout starts the moment your last workout stopped. Recovery from intense aerobic activity requires both replenishing glycogen and rebuilding broken down muscle. A combination of carbohydrates and proteins jumpstarts both processes, reducing recovery time as your body works to regenerate itself.* · Branched-chain amino acids, whey and casein proteins create a rapid and sustained protein-building state* · Carbohydrate blend replenishes muscle glycogen* · Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery* · L-Glutamine supports immune function and promotes muscle repair * · L-Carnitine reduces recovery time* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Rebuild Strength SHORT Immediate and sustained muscle recovery* · 24 g whey and casein proteins create a rapid and sustained protein-building state* · Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery* · Iron essential for red blood cell protection* · Branched-chain amino acids (BCAAs) support muscle growth* · L-Glutamine supports immune function and promotes muscle repair* MEDIUM After working out, a blend of free amino acids, whey and casein proteins help rebuild muscle over a multi-hour period.* · 24 g whey and casein proteins create a rapid and sustained protein-building state* · Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery* · Iron essential for red blood cell protection* · Branched-chain amino acids (BCAAs) support muscle growth* · L-Glutamine supports immune function and promotes muscle repair* EXPANDED After resistance or low-to-moderate aerobic training, Rebuild Strength helps stop breakdown and start rebuilding muscle. It contains a tri-core protein-amino blend of free amino acids, whey and casein proteins for a rapid and sustained-delivery of amino acids creating a sustained muscle-building state. A blend of carbohydrates helps heighten muscle recovery, supplying more protein for muscle synthesis.* · 24 g whey and casein proteins create a rapid and sustained protein-building state* · Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery · Iron essential for red blood cell protection* · Iron essential for red blood cell protection* · Branched-chain amino acids (BCAAs) support muscle growth* · L-Glutamine supports immune function and promotes muscle repair* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Platform

Product Discriptors

Restore SHORT Combat exercise-induced inflammation*

· Curcumin helps combat exercise-induced inflammation*

· Elderberry and Saberry™† from amla fruit extracts, and alpha-lipoic acid

scavenge free radicals*

· Vitamin C and beta-carotene support immune function*

MEDIUM Reduce inflammation associated with exercise and physical activity. Get the most out of your resting hours by supporting the body’s natural anti-inflammation mechanisms, providing antioxidant protection and supporting the immune function.*

· Curcumin helps combat exercise-induced inflammation*

· Elderberry and Saberry™† from amla fruit extracts, and alpha-lipoic acid

scavenge free radicals*

· Vitamin C and beta-carotene support immune function*

EXPANDED Getting stronger requires stressing your body, but stressing your body without proper recovery takes its toll. Taken before sleep, Restore helps you take full advantage of your resting hours when your body’s natural recovery mechanisms are already heightened by combating inflammation associated with exercise, supporting the immune function and scavenging cell-damaging free radicals.*

· Curcumin helps combat exercise-induced inflammation*

· Elderberry and Saberry™† from amla fruit extracts, and alpha-lipoic acid

scavenge free radicals*

· Vitamin C and beta-carotene support immune function*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. †Saberry™ is a trademark of Sabinsa Corp. All Herbalife24 products are tested by the Banned Substance Control Group, an independent laboratory.

Herbalife24 Brand Standards Version 1.0 | June 2011

Brand Inspiration Herbalife 24 I Brand Standards

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Letterhead Letterhead

Word Document template for H24 standard documents

Required elements on letterhead:

A - Flag Graphic B

Color: PMS 368

Size: 7/8” tall

B - Herbalife24 Logo Full-color version with tag line

Size: 1- 3/8” wide

C - Sign-off Bar Sign-off bar is 40% black

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print DS Business Tools Online Business Cards

3 Templates for H24 distributors

Version 1: two-sided card D

Version 1-2 : two-sided card

E ™

™

FRONT

™

A - Flag Graphic

John Smith Herbalife Independent Distributor

F ™

Front

™

Your Town Any Street Your Town, CA 90502 www.yourwebaddress.com

t 000 000 0000

B - Copy

f 000 000 0000 ™ mail@domain.com

Back

WW8237_BusinessCard_r7.indd 1

6/6/11 9:42:41 AM

WW8237_BusinessCard_r7.indd 2

6/6/11 9:42:41 AM

Name Font: Eurostyle Lt Std. Demi 9.5 pt on 10pt lead Title Font: Eurostyle Lt Std Medium 7.5 on 10pt lead

C - Herbalife24 Primary Logo

Version 2: two-sided card

BACK D - Flag Graphic E - Herbalife Distributor Logo John Smith Herbalife independent Distributor

Your Town Any Street Your Town, CA 90502 www.yourwebaddress.com

Front

F -Copy

t 000 000 0000 f 000 000 0000

Font: Eurostyle Lt Std. Medium 7.5 pt on 11pt lead

mail@domain.com

Back

WW8237_BusinessCard_r7.indd 3

6/6/11 9:42:42 AM

WW8237_BusinessCard_r7.indd 4

6/6/11 9:42:42 AM

Version 3: one-sided card Version 3: one-sided card John Smith

Herbalife Independent Distributor Your Town Any Street Your Town, CA 90502 t 000 000 0000 f 000 000 0000 www.yourwebaddress.com mail@domain.com

WW8237_BusinessCard_r7.indd 5

6/6/11 9:42:42 AM

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Brochure Brochure Front Cover

Marketing Brochure Cover (folded 8.5 x 11)

Required elements:

A - Flag B - Herbalife24 Primary Logo ™

™

B ™

F G

Introducing the first comprehensive performance nutrition line empowering athletes 24-hours a day.

■

Reversed color version of logo with no tag line (No tagline necessary when headline is same as tagline) Starts 2” from top of page Logo: 1.5” tall .5” space from base of logo to cap height of headline.

™

NUTRITION FOR THE 24-HOUR ATHLETE™

■

7 premium products for nutrition, training, performance and recovery Customize based on your specific training and performance needs

C - Headline

Font: Eurostyle Lt Std Bold Ext2 30pt on 35pt leading .35” space from base of headline to cap height of body copy (2/3 of space between logo/headline)

D - Sign-off Bar

All covers must have Herbalife logo Sign-off bar bleeds 3 sides: PMS 368

E - Image

Photography from the Herbalife24 image library. Darken under Logo/Type area

Formulas based on the latest proven science Every product is third-party tested for banned substances

Optional elements in page layouts:

All natural colors, flavors and sweeteners

F - Body Copy Font: Eurostyle Lt. Std. 10.5pt with 15pt leading

G - Bullet Copy D

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Bullet: Font: Zapf Dingbat Square 6pt Copy: Font: Eurostyle Lt Std. Condensed 10.5pt on 12pt lead for two or more lines .125 pt spacing between bullets

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Brochure Brochure Spread

Marketing Brochure Template A C D

A - Flag Graphic B - Herbalife24 Primary Logo C - Descriptor line

K L M

Font: Eurostyle LT Std Extended 24pt Black, 24 copy in PMS 368

D - Headline

Required elements:

Font: Eurostyle Lt Std Bold Ext2 16pt

E - Body Copy

Font: Eurostyle Lt Std Condensed 11pt on 14pt leading

Optional elements in page layouts: F - Chart headers Font: Eurostyle Lt Std Bold 12pt on 15pt leading

G, H - Charts

24-Hour Nutrition Support and Product Use Guide

I - Product Shot

Individual product shots.

J - Product Description Header

Font: Eurostyle Lt Std Bold Ext2 10pt on 13.5pt Leading Color to match product color coding. Formula 1 Sport, Rebuild Endurance, Rebuild Strength uses Micro Technic Extended on second word.

K - Secondary Copy

Font: Eurostyle Lt Std Condensed 9pt on 11pt leading

L - Bullet Copy

Font: Eurostyle Lt Std Condensed 8pt on 12pt leading Bullets: Zapf Dingbats squares 4pt on 12pt leading

M - Dots

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

See Dot Elements. Used on side of page. 10% Black

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Brochure Brochure Back Cover

Marketing Brochure Back Cover

B G

Required elements: A - Flag B - Headline Font: Eurostyle Lt Std Bold Ext2 16pt

atHLete SUCCeSS StOrIeS

“I worked out hard to prepare myself for the racecar. The first time I tried REBUILD ENDURANCE was after a grueling 3.5-hour bike ride. Normally I’d feel sore and sluggish the next day. This time I was surprised to feel fully Townsend Bell Herbalife Sponsored IndyCar Driver “PROLONG has the right mix of carbs, protein, vitamins and electrolytes to fuel really long, all-day efforts.

No bloating. No gassy feeling. For my long efforts, I can fuel with PROLONG and nothing else.” Nate Whitman Pro Mountain Bike Athlete Herbalife24 Beta Program Participant

Extended2 - 9pt with .125 space after. Body: Eurostyle

Lt. Std. Condensed, 8.5pt on 12pt leading .125 space after last line of description.

D - Call to Action

“During the Boston Marathon, I drank the FORMULA 1 SPORT nutrition drink which gave me the energy and kick I needed to finish the race in under 4 hours. With HYDRATE, I experienced no muscle cramping or dry mouth.”

F - Copyright line

C PrePare

Creamy Vanilla 30-Day Supply

Flavor TBD 30-Day Supply

#1412 $44.95

Coming Soon

Chocolate 20-Day Supply

PrOLONG

reStOre

Tangerine Citrus 20-Day Supply

Subtle Lemon 15-Day Supply

30-Day Supply

Optional elements in page layouts:

#1417 $73.95

Coming Soon

#1415 $44.95

G - QR Code Product Group QR code used here. Must be minimum 1”.

reBUILd ENDURANCE Vanilla 20-Day Supply

Font: Eurostyle Lt Std. Condensed - 6pt

reBUILd STRENGTH

Hydrate #1413 $29.95

Font Header: Eurostyle Lt Std Bold Ext2 15pt Font Body: Eurostyle LT Std 10pt.

E - Sign-off bar

Susan Gibson Biking & Running Athlete and Herbalife Independent Distributor

FOrMULa 1 SPORT

Base of copy at 1.75” from top of page

C -Product Specs Head/Copy Product Names Font: Eurostyle Lt Std Bold Ext2/

refreshed and ready to tackle the boxing gym with full strength. REBUILD ENDURANCE is awesome!”

#1416 $59.95

H - Testimonials Font: Testimonial - Eurostyle Lt Std Condensed D

Order tOday

Call 866-866-4744 or visit MyHerbalife.com

E F

10.5pt on 16pt leading. Space after - .0825 Font: Name - Eurostyle Lt Std Medium 10.5pt on 16pt lead Font: Title - Eurostyle Lt Std Oblique 10.5pt Space after .25

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Poster Product Poster

Product Poster (24” x 36”)

Required elements:

A H

A - Flag B - Herbalife24 logo

™

Reversed color version of logo with no tag line (No tagline necessary when headline is same as tagline)

C -Headline

Nutrition for the 24-hour athlete

D - Subhead

Font: Eurostyle Lt Std Ext 20pt on 48pt leading 1.75 space from base of subhead to cap height of bullet copy

E - Bullet Copy

™

Font: Eurostyle Lt Std Bold Ext2 82pt on 102pt leading .75” space from base of headline to cap height of body copy

The first comprehensive performance nutrition line empowering athletes 24-hours a day.

Bullet: Font: Zapf Dingbat Square 12pt Copy: Font: Eurostyle Lt Std Medium 10.5pt on 12pt lead for two or more lines .17pt spacing between bullets.

F - Copyright line E

■

7 premium products for nutrition, training, performance and recovery

■

Customize based on your specific training and performance needs

■

Formulas based on the latest proven science

■

Every product is third-party tested for banned substances

■

All natural colors, flavors and sweeteners

Font: Eurostyle Lt Std. Condensed - 7pt.

G - Sign-off Bar

All posters must have Herbalife logo sign-off bar

H - Image F

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Photography from the Herbalife24 image library. Darken under logo/type area.

I - Graphic Element: Gradation Panel

Used to break Image space from Product Space. Black gradation, 10% - 40% screen depending on darkenss of image (note subtle transition).

J - Full Line Product Image Product outline with subtle glow in background. K - BSCG Logo Must be shown with product. See Disclaimer section. L - QR Code Group QR code used here. Must be minimum 1”.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Poster Product Poster

Brand Poster (size 24” x 36”)

Required elements: A - Flag

B -Headline

(longest line lenght max 8-9 chraracters - not to exceed gradation bar) Font: Eurostyle Lt Std Bold Ext2 96pt on 112pt leading Cap height starts at 6.635 from top of page. 72 pts of leading from base of headline to body copy.

C - Subhead

The firsT 24-hour sporTs nuTriTion

Font: Eurostyle Lt Std Ext 22pt on 48pt leading 1.15 space from base of Subhead to top of logo.

D - Herbalife24 logo

Gain confidence with comprehensive

Color: PMS 368 Size: 5.6” tall, width of flag 6” Flag comes out of side going up, starts 7” from top of page.

Reversed Color version of logo with tag line. Logo height: 5” from cap height of HERBALIFE to base of 24-HOUR ATHLETE™.

E - Copywrite line

performance nutrition for the 24-hour athlete.™

™

Font: Eurostyle Lt Std. Condensed - 7pt

F - Sign-off Bar

All posters must have Herbalife logo sign-off bar bleeds 3 sides: PMS 368 Height: 1.5 Logo Height: .7

G - Image

H24 product images / Desaturated color stock photography from the Herbalife24 image library. Darken under logo/type area.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Poster Brand Posters

Brand Poster : Alternate versions (size 24” x 36”)

Alternate versions A - 5 line headline

There’s noThing rouTine abouT you

for you, iT’s beyond winning

Redefin e your at hl et ic success w it h

t he only c omp Rehensi v e p eRfoRm a nce

n u t rit io n l in e em pow ering at hl et es

nu t Ri t ion l ine emp o w e Ring at hl e t es

24-hou rs a day.

p e r f o r m a n c e w i t h t h e o n ly

B -3 line headline

Gain the Competitive advantaGe Redefine youR at hl e t ic suc cess w i t h

t h e o n ly com prehensiv e perform a nce

Gain confidence in your

24-houRs a day.

comprehensive nutrition line f o r t h e 2 4 - h o u r at h l e t e .

™

Cap height starts 11” from top of page. Type sizes and spacing stays same as 4-ine headline version

™

(longest line lenght max 9 chraracters - not to exceed gradaion bar) Cap height starts 13.5” from top of page. Font: Eurostyle Lt Std Bold Ext2 88pt on 104pt leading -30 tracking (all else stays same proportions as 4-line version).

C - 2-5 line headline (longest line lenght max 10 chraracters - not to

exceed gradaion bar)

Cap height starts 13.5” from top of page. Font: Eurostyle Lt Std Bold Ext2 80pt on 96pt leading (all else stays same proportions as 4-line version).

D - 2-5 line headline (longest line lenght max 11 chraracters - not to

exceed gradaion bar)

Cap height starts 13.5” from top of page. Font: Eurostyle Lt Std Bold Ext2 70pt on 86pt leading (all else stays same proportions as 4-line version).

E - 2-5 line headline (longest line lenght max 8 chraracters - not to D

PERFORMANCE NUTRITION DEFINED

The race is in you

Redefin e your at hl et ic success w it h

K e e p pa c e w i t h y o u r pa s s i o n t h r o u g h

the only comprehensive performance

t h e o n ly c o m p r e h e n s i v e p e r f o r m a n c e

n u t rit io n l in e em pow ering at hl et es

n u t r i t i o n l i n e e m p o w e r i n g at h l e t e s

24-hours a day.

2 4 - h o u r s a d ay.

Uncompromising sports nUtrition t he only c omp Rehensi v e p e RfoRm a nce nu t Ri t ion l ine emp o w eRing at hl e t es 24-houRs a day.

™

exceed gradaion bar)

Cap height starts 13.5” from top of page. Font: Eurostyle Lt Std Bold Ext2 106pt on 122pt leading (all else stays same proportions as 4-line version).

Redefine youR at hl e t ic suc cess w i t h

™

F - 2-5 line headline (longest line lenght max 14 chraracters - not to

exceed gradaion bar)

Cap height starts 13.5” from top of page. Font: Eurostyle Lt Std Bold Ext2 53pt on 69pt leading (all else stays same proportions as 4-line version).

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Flyer Product Promo Flyer

Flyer (5.5” x 8.5”) A

A - Flag

“ The first time I tried RebUIld was after a grueling

3.5-hour bike ride. Normally I’d feel sore and sluggish the next day. This time I was surprised to feel fully refreshed and ready to tackle the boxing gym with full strength. RebUIld is awesome”.

■

Customize based on your specific training and performance needs

B - Bullet Copy

Townsend bell, Herbalife Sponsored IndyCar driver

Bullet: Font: Zapf Dingbat Square 4pt Copy: Font: Eurostyle Lt Std Condensed 8.5pt on 11pt lead for two or more lines ..0825pt spacing between bullets

C -Herbalife24 logo

formulas based on the latest proven science

every product is third-party tested for banned substances

Reversed Color version of logo with no tag line (No tagline necessary when headline is same as tagline)

D - Headline

All natural colors, flavors and sweeteners

Font Header: Eurostyle Lt Std Bold Ext2 22pt on 24pt leading

E - Body Copy

™

White area: 1.5” height

H - Copyright line K

Font: Eurostyle Lt Std. Condensed - 6pt

J - Image

HeRbAlIfe24 is the first comprehensive performance nutrition line empowering athletes 24-hours a day. This seven-product line is customizable to let you determine your day-today needs based on activity levels and training demands.

Contact your local Herbalife Independent distributor to learn more about HeRbAlIfe24.

Photography from the Herbalife24 image library. Darken under Logo/Type area

K - Full Line Product Image Product outline with subtle glow in background L - Herbalife trileaf logo Optional elements in page layouts: I - Testamonials

Font Header: Eurostyle Lt Std Bold Ext2 12pt Font Body: Eurostyle LT Std Cond. 9.5pt.

G - Dealer Block

NUTRITION FOR THE 24-HOUR ATHLETE™

ORDER TODAY F

Font: Eurostyle LT Std Cond. 9.5pt on 13pt leading

F - Call to Action

Font: Testimonial - Eurostyle Lt Std Condensed 8.5pt on 10.5pt leading. Space after - .0625 Font: Name - Eurostyle Lt Std Cond 8.5pt on 10.5pt lead Font: Title - Eurostyle Lt Std Oblique 8.5pt on 10.5pt lead

WW7411US_H24_RetailFlyer_FLY_p1.indd 1

5/27/11 9:37:38 AM

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Flyer Product Flyer

Informational Flyer - Front (size 8.5” x 11”)

A ™

C D

Required elements: ™

™

A - Flag B - Herbalife24 logo

Nutrition for the 24-Hour Athlete

™

Herbalife24 is the first comprehensive performance nutrition line empowering athletes 24-hours a day. This seven-product line is customizable to let you determine your day-to-day needs based on activity levels and training demands.

Color version of logo with no tag line (No tagline necessary when headline is same as tagline).

C - Headline

Font Header: Eurostyle Lt Std Medium 22pt. 30% black.

D - Body Copy

Font: Eurostyle LT Std Medium 9pt on 12pt leading.

E - Full Line Product Image Product outline with soft drop shadow. F - Bullet Copy

Bullet Font: Zapf Dingbat Square 6pt Copy Font: Eurostyle Lt Std Medium 9pt on 15pt lead

G - Subhead F

Font: Eurostyle LT Std Medium 11pt

H - Chart

■

7 premium products for nutrition, training, performance and recovery

■

Customize based on your specific training and performance needs

■

Formulas based on the latest proven science

■

Every product is third-party tested for banned substances

G - Chart Sub-statement

■

All natural colors, flavors and sweeteners

24-Hour Nutrition Support Font: Eurostyle LT Std Condensed 10pt

I - Dots Graphic G

24-Hour Nutrition Support

See Dot Elements. Used on side of page. 35% - 0% gradient of black

FORMULA 1 SPORT HYDRATE PREPARE

PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE MORNING

BEFORE WORKOUT

DURING WORKOUT

AFTER WORKOUT

NIGHT

You can customize products based on your specific sport, training, recovery and competitive needs.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print Flyer Informational Flyer - Back

Informational Flyer - Back (size 8.5” x 11”)

™

Required elements: A - Flag B - Image

Photography from the Herbalife24 image library. Darken under logo/type area.

C - Herbalife24 logo

Reversed Color version of logo with no tag line (No tagline necessary when headline is same as tagline).

D - Product Headers

Font: Eurostyle Lt Std Bold Ext2 10.5pt. Color to match product line colors.

E - Body Copy D E F

FORMULA 1 SPORT

REBUILD ENDURANCE

Quality performance starts with solid nutrition. Taken any time during the day, this healthy meal is specifically formulated for athlete’s daily dietary needs.

Speed recovery from aerobic workout by enhancing glycogen replenishment and initiating repair of damaged muscles.*

F - Bullet Copy

Milk protein supports lean muscle mass

■

Carbohydrate blend provides immediate and sustained energy

■

L-Glutamine supports muscle growth and immune function

■

Antioxidant protection

HYDRATE A low calorie source of bioavailable electrolytes designed for advance hydration. Whatever your activity level, take any time during the day – morning, during workouts or even at night to maintain body fluid levels. ■ ■ ■ ■

Hydration anytime, for anyone High in the antioxidant Vitamin C Less than 15 calories Only 1 g of sugar

PREPARE Take prior to activity and training sessions to boost nitric oxide production and support blood flow to working muscles. The addition of creatine supplements your body’s natural-occurring levels, helping to support fast-twitch muscle contraction required for explosive muscular movement.* ■

L-Arginine, L-citrulline and L-ornithine alpha-ketoglutarate support blood flow*

■

Creatine supports fast-twitch muscle contraction*

PROLONG During extended or intense exercise, Prolong provides a dual-source carbohydrate blend for immediate and sustained energy. Bioavailable electrolytes help support muscle contraction and maintain a properly functioning cellular environment, while whey protein isolate helps reduce muscle breakdown, speeding recovery time.* ■

■

Branched-chain amino acids, whey and casein proteins create a rapid and sustained protein-building state* Carbohydrate blend replenishes muscle glycogen* Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery*

■

L-Glutamine supports immune function*

■

L-Camitine reduces recovery time*

After working out, a blend of free amino acids, whey and casein proteins help rebuild muscle over a multi-hour period.*

■

24 g whey and casein proteins create a rapid and sustained protein building state* Tri-core protein-amino blend of free amino acids, whey and casein proteins help rebuild muscle and speed recovery* Iron essential for red blood cell protection*

■

Branched-chain amino acids (BCAAs) support muscle growth*

■

L-Glutamine supports immune function and promotes muscle repair*

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Whey protein isolate helps reduce muscle breakdown*

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850 mg electrolytes support proper muscle function*

Elderberry and Saberry™† from amla fruit extracts, and alpha-lipoic acid scavenge free radicals Vitamin C and beta-carotene support immune function*

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B Vitamins support carbohydrate metabolism*

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500% DV Vitamin C helps combat free radicals*

Herbalife Independent Distributor

H I

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

2.5” w x .9 h Must have copy: Herbalife Independent Distributor - Font: Eurostyle Lt Std Cond 7pt

I - QR Code Group QR code used here. Must be minimum 1”.

Curcumin helps combat exercise-induced inflammation*

Dual-source carbohydrate blend facilitates caloric utilization*

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Font: Eurostyle LT Std Medium 11pt

H - Dealer Box

Reduce inflammation associated with exercise and physical activity. Get the most out of your resting hours by supporting the body’s natural anti-inflammation mechanisms, providing antioxidant protection and supporting the immune function.* ■

Bullet Font: Zapf Dingbat Square 6pt Copy: Font: Eurostyle Lt Std Medium 9pt on 15pt lead

G - Subhead

RESTORE

■

Bullet Font: Zapf Dingbat Square 4pt Copy: Font: Eurostyle Lt Std Cond 8pt on 12pt lead

G - Disclaimers and Copyright lines Font: Eurostyle Lt Std. Condensed - 6pt on 7pt lead H - Bullet Copy

REBUILD STRENGTH

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Font: Eurostyle LT Std Cond 8.5pt on 10pt leading

J - DSHEA Disclaimer

Use this disclaimer when products are shown. Must be in box with .5 rule. Font: Eurostyle Lt Std Cond 6pt

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print PowerPoint Herbalife24 PowerPoint® Template

Product Specific Title Page

Required elements for title page: A - Header with Flag and Herbalife24 Logo B - Herbalife Sign-off Bar C - Title Headline Font: Arial 28pt Uppercase Subhead Font: Arial 18pt Titlecase Optional elements for title page:

D - Photography Photography from the Herbalife24 image library E - Dots Graphic used at 10-20% opacity

PowerPoint® is the property of Microsoft. PowerPoint® is a registered trademark of Microsoft Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Print PowerPoint Herbalife24 PowerPoint® Template

Page with 1 Photo A

Required elements for title page: A - Header with Flag and Herbalife24 Logo

C E

B - Herbalife Sign-off Bar C - Subhead and Body Copy Font: Arial at various sizes

Optional elements for title page:

D - Photography Photography from the Herbalife24 image library B

E - Dots Graphic used at 10-20% opacity Page with 2-4 photos

C E

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Training PowerPoint Herbalife24 PowerPoint® Template

Title Page

for Training Purposes A

Required elements for title page: A - Training Header Title page is required to have training header with specified area of education.

B - Training Sign-off Bar C - Herbalife24 Logo Use of the primary logo.

D - Title Headline Font: Arial 28pt Uppercase Subhead Font: Arial 18pt Titlecase E

Optional elements for title page: E - Photography Photography from the Herbalife24 image library. B

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Training PowerPoint Herbalife24 PowerPoint® Template

Intro Page

for Training Purposes A

Required elements for interior pages: A - Training Header used as title bar for title/headlines

Font: Arial Bold 26pt.

B - Training Sign-off Bar E

Optional elements for interior pages: C - Subheader Font: Arial 24pt B

D - Body Copy Arial Font used at various sizes. Product Page

E - Photography Use of stock photography from the Herbalife24

image bank.

F - Herbalife24 Logo Use of the primary logo.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Training Flyers Herbalife24 Flyer

Individual Product Fact Sheets A

Required elements for flyer page layouts: A - Training Header

C D E

B - Training Sign-off Bar I

C - Header Font: Helvetica Neue LT W1G Font 18pt

Color: 30% Black

D - Subhead Font: Eurostyle

Color: 50% Black

Optional elements for flyer page layouts:

E - Product Subhead Arial Font 24pt

Refer to product line color palette

F - Body Copy Eurostyle font used at sizes between 7-9pt G - Product Images/Photography H24 product images / stock photography from the H

Herbalife24 image library.

H - Graphs/Diagrams H24 graphs/diagrams from the Herbalife24 image library. I - QR Code Placement of code at top or bottom of page.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Training Brochures Herbalife24 Brochure

Training Brochure A

Required elements for brochure layouts: A - Training Header

C D

B - Training Sign-off Bar H

C - Header Font: Helvetica Neue LT W1G Font 18pt

Color: 30% Black

D - Subhead Font: Eurostyle

Color: 50% Black

E - Product Images/Photography H24 product images / stock photography from the F

Herbalife24 image library.

F - Body Copy Eurostyle font used at sizes between 7-9pt J

G - Graphs/Diagrams H24 graphs/diagrams from the Herbalife24 image library. H - H24 Logo Placement of logo optional. Optional elements for brochure layouts:

I - BSCG Logo Logo must be accompanied by the disclaimer copy. J - QR Codes Placement of code at top or bottom of page.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Training Testimonials Herbalife24 Testimonials

Individual Product Fact Sheets A

Required elements in testimonial page layouts: A - Training Header

C D

B - Training Sign-off Bar

E F

C - Product Title Font: Helvetica Neue LT W1G 18pt

Color: 30% Black

D - Subhead 1 Font: Eurostyle Bold Extended 2

Color: 50% Black

E - Subhead 2 Font: Eurostyle Extended 2

Color: Refer to product line colors

F - Body Copy Eurostyle font used at sizes between 8-12pt G - Athlete Images Testimonial photos in b/w from the H24 image bank.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Corporate Website PerformanceNutrition.Herbalife.com

Home Page

Home Page Wireframe Search

H24 Logo Home

United States - English

Products

Science

Philosophy

Customize Your Routine

Rotating Marquee Banner

Get Product

Link

(Lifestyle Images used for background)

Link

Herbalife.com

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalifesports.com

Sitemap

Terms & Conditions

Herbalife24 Brand Standards Version 1.0 | June 2011

HERBALIFE LOGO

Herbalife24 Brand Standards: Brand Inspiration

New Media Corporate Website PerformanceNutrition.Herbalife.com

Product Page

Product Page Wireframe Search

H24 Logo Home

United States - English

Products

Science

Philosophy

Customize Your Routine

Get Product

About Our Products

F1 Daily Sport

Hydrate

Prepare

Prolong

Rebuild Endurance

Rebuild Strength

Restore

Overview “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. “Lorem ipsum dolor sit amet.

Herbalife.com

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalifesports.com

Sitemap

Terms & Conditions

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Distributor Website GoHerbalife.com Skin and Modules

Home Page

Marque: 263 x 328 px

Medium Module: 263 x 400 px

Small Module: 298 x 180 px

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Website Herbalife.com

Dimensions: 600 x 339 px

Home Page

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Web Banners MyHerbalife.com

Dimensions: 249 x 322 px

Home Page

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Web Banners MyHerbalife.com

Dimensions: 215 x 215 px

Home Page

The first comprehensive performance nutrition line empowering athletes 24-hours a day.

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Mobile Website PerformanceNutrition.Herbalife.com

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media QR Code Landing Pages

Download App

Blackberry

iphone

iPhone

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Social Media Facebook.com

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Web Banners Animated Web Banner 728 x 90 px Frame 1

Frame 2

Frame 3

Frame 4

Frame 5

Animated Web Banner 200 x 180 px

Frame 1

Frame 2

Frame 3

Frame 4

Frame 5

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Web Banners

Static Web Banner 160 x 600 px

Static Web Banner 728 x 90 px

Static Web Banner 300 x 250 px

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

New Media Web Banners HerbalifeSports.com Skin and Modules

Home Page

Dimensions: 660 x 339 px

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Event Graphics Event: Tour of California

H24 Trailer and Lockers

H24 Cycling Gear

H24 Product Signage

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Event Graphics Event: Indy 500

H24 Indy Car - Townsend Bell 2011

Firesuit and Crew Shirt

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Apparel Men’s and Women’s Cycling Gear - White

PMS 368

WHITE

FORMULA 1 SPORT HYDRATE PREPARE PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE

Jersey - Back

Jersey - Front

Jacket - Front

FORMULA 1 SPORT HYDRATE PREPARE PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE

Shorts - Back

Shorts - Front

Shorts - Side

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Vest - Front

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

PMS 368

Event Apparel Men’s and Women’s Cycling Gear - Black

WHITE

FORMULA 1 SPORT HYDRATE PREPARE PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE

Jersey - Back

Jersey - Front

Jacket - Front

FORMULA 1 SPORT HYDRATE PREPARE PROLONG REBUILD ENDURANCE REBUILD STRENGTH RESTORE

Shorts - Back

Shorts - Front

Shorts - Side

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Vest - Front

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Apparel HerbalifeApparel.com

T-Shirt - Front

T-Shirt - Back

T-Shirt - Front

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

T-Shirt - Back

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Promotional Items

H24 Water Cooler

H24 Water Bottle

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

H24 Water Cup

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Vehicle Wraps Herbalife24 Tahoe Pickup Truck

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Herbalife24 Brand Standards: Brand Inspiration

Event Vehicle Wraps Herbalife24 Mobile Event Trailer

Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each market separately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office) for the correct trademark symbols (example: ®, TN, TM-MC, ®-MD), if any, and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

Herbalife24 Brand Standards Version 1.0 | June 2011

Styleguide Example: HL24

Articles inside

Product Discriptors

Disclaimers

Photography Stylization

Colors

Graphic Elements

Brand Positioning

Target Market

Overview