Overview

BRAnd STAndARdS OvERvIEw

Every Herbalife employee and Herbalife Independent Distributor is a brand ambassador. With every contact and whenever we represent Herbalife24, we have the opportunity to strengthen the brand.

Our Herbalife24 communications Brand Standards are a critical element of creating a consistent brand experience.

The purpose is to build a uniform message for our customers by keeping the promises made in our brand platform and style guide. Our brand values and strategies align with the athlete’s needs and set us apart from other products.

These are the tools to effectively and consistently communicate the Herbalife24 brand voice and vision.

Style Guide

Creating in the Herbalife24 style.

Brand Platform

Nutrition for the 24-Hour Athlete.™

Brand Inspiration

Designed for the unique needs of athletes.

Image Library

Aspirational and empowering.